×

THATBlog

THAT Blog: Digital & Inbound Marketing | Web Design WPB

What Is a Niche Luxury Brand?

Jul 27, 2022 2:46:00 PM

There are brands that scream: Look at me! Look at me! I am expensive. I am high-end. The person wearing, toting, and using me is exceptionally discerning and sophisticated! And… look at me!

Read >

How Luxury Brands Are Embracing Social Media

Jul 21, 2022 5:47:00 AM

Is social media for luxury brands counterproductive? Does it erode rather than elevate their status? Does it detract from that sense of exclusivity that appeals so much to their audience? When done intentionally and mindfully, the answer is a firm no. And if follower statistics for top contenders such as Chanel, Louis Vuitton, Gucci, and Dior (each with tens of millions of fans) are any indication, social media can be a powerful want to reach and connect.

Read >

How to Build Your Personal Brand with Social Media

Jul 14, 2022 4:53:00 PM

Checklist (greatly simplified!) for entrepreneurs and business owners:

  • Secure financing 
  • Finetune product and/or service offerings
  • Establish office space or headquarters
  • Do your marketing and sales thing and wow prospects
  • Build strong company brand and hire for fit
  • Build personal brand

Read >

Marketing For New Business Owners: What You Should Prioritize

Jun 20, 2022 1:33:00 PM

If you are a new business owner looking to get your company off the ground, or to the next level, then marketing is on your mind. In this area, it might seem like the difference between 0 to 1 is huge. And while that's often the case, when it comes to marketing, you can spin your wheels for a good while and go nowhere if you aren't executing properly. Effort gone to waste at the beginning of your journey as a new business owner is demoralizing, and we don't want that for you. So here is a quick breakdown of marketing for new business owners, and where to focus your energy at the beginning of your journey. 

Read >

4 Ways to Instantly Improve Your Instagram Marketing

Jun 17, 2022 1:32:00 PM

It looks so easy. Pop a few videos up on Instagram; make people laugh, cry, think… and you’re golden. You’ll gain traction, your audience will clamor for more, and you’ll win over prospects, delight customers, and cement your reputation as the top choice in your space. 

Read >

Takeaways From Google's New Digital Marketing Certificate Course

Jun 15, 2022 6:30:00 AM

A few weeks ago, Google launched a new "Digital Marketing Certification" course meant to help entry-level aspiring marketers to get a better understanding of the world of digital marketing, as well as to help companies better understand their own digital marketing. So, we figured it would be helpful to you, our clients and potential future clients, to summarize and break down the new pieces of information that we have gleaned from the course, as well as look into some information that Google ended up having to correct.

Read >

5 Social Media KPIs You Should Track for Success

Jun 5, 2022 1:16:00 PM

What’s the first thing you do when you wake up? Smile, stretch, enjoy the first rays of the sun, and hop out of bed ready to tackle the day? If so… good for you! The rest of us reach for our smartphones.

Over 70% of us pick up our phones within 10 minutes of waking up. Sure, we may be checking the time or the weather, but as likely, we’re checking Instagram, Twitter, Facebook, Snapchat, or Tiktok to see what we missed while we were asleep. 

Read >

Travel Industry Social Media Trends for 2022

Jun 3, 2022 12:40:00 PM

The world is your oyster. 

The world is at your fingertips.

Nope… Nevermind. You need to stay home.

Wait… We’re back on. With restrictions. 

No, we’re good.

Hold on… Restrictions are back… and now they’ve eased… and they’re back again. Wait…

There is no doubt that the last few years have been a rollercoaster for travel agents and tourism industry professionals. We can go… we can’t go… we can go – with caveats… but wait… No… Yes… 

Read >

Easy Ways to Market Your Hotel on Social Networks

Jun 1, 2022 10:58:00 AM

Increased visibility, more direct bookings, better brand awareness - sound like every hotel’s dream come true? It is, and it’s just not possible without a better social media marketing strategy for your property. 

Read >

Why You Need to Improve Your Social Media Customer Service

May 30, 2022 10:50:00 AM

Customers have lots of ways to get the service they deserve today. They no longer have to spend hours on the phone waiting for answers. Instead, they can just reach out to a brand on social media. 

Unfortunately, social media and customer service have a tenuous relationship. While half of all consumers expect businesses to respond to problems through social media channels, nearly 30% of people say they’ve had a negative experience with a brand on social media, and nothing could be worse for your business than poor customer service online. 

Why do you need to improve your social media customer service right now? Take a look. 

Read >

Easy Tips for Using Social Media for Your Business

May 26, 2022 5:00:00 PM

How much time do you spend on social media every day? How many times do you check Facebook, Instagram, Snapchat, Twitter, or TikTok?

As of 2022, we spend an average of 147 minutes – almost two and a half hours – scrolling through our favorite platforms. We all know how easy it is to go from TikTok to TikTok, for example, dipping or wading through content that runs the gamut from silly, fun, and entertaining to informative, profound, and thought-provoking.

Read >

Social Media Tips for the Real Estate Industry

May 23, 2022 10:43:00 AM

According to the National Association of Realtors, 57% of realtors are using social media on a daily basis. If your firm isn’t using social media to market your properties yet, it’s certainly time to consider this marketing avenue.

It can help you reach a wider, more targeted audience. It could even serve as your key lead generator. As much as real estate social media marketing can help your firm, though, it can also be a fairly overwhelming experience if you’re just getting started.

Where do you even begin to find success on this marketing channel? These tips can help. 

Read >

8 Ways to Get the Most ROI Out of an Event on Social Media

May 16, 2022 10:31:00 AM

Music artist Phil Collins once said, “Anticipation is half the fun.” Often building up to an event is as much fun for your customers as the event itself, and the single best way to do that today is through social media marketing for events.

How can you be sure the financial and time investment you put into that marketing strategy, though, really pays off in the long run?

These tips can help. 

Read >

The Importance of Properly Optimized Images

May 11, 2022 7:00:00 AM

For those of you who don't know, we offer a free website analysis for all of our prospective new clients. In doing so, we have come across some great websites, and some... not so great websites. In both of these situations, we get excited. In the former, we're excited because we have a solid runway in order to launch some great content campaigns. In the latter, we see enormous room for growth. One thing that we see that greatly differentiated a great site from a good or decent site is:

Read >

Get Found Locally: 10 Tips to Improve Your Website's SEO!

May 9, 2022 12:10:00 PM

If you are looking to improve your website’s SEO for better local visibility, here are some tips to follow:

Read >

How Do I Find GMB Management Services for my Business?

Apr 15, 2022 1:22:05 PM

Assuming you want an article discussing how to find a GMB management service for businesses: If you're a business owner, you know that having a strong online presence is essential to success in today's digital world.

Read >

How to Communicate with Your Target Audience

Apr 12, 2022 5:48:00 PM

Your target audience is the one most likely to have an interest in your brand. This is the group most likely to engage your site, share your content, and buy your product or service. Reaching 10,000 people in your target audience will develop more sales than reaching 20,000. Do you know how to reach your target audience? These are the ways to reach your target market that are most important:

Read >

How to Get on the First Page of Google in 2022

Apr 12, 2022 1:18:00 PM

You want to get on the first page of Google in 2022. To do so, you're competing with every other business in your industry. Some have years of experience with you. Some have marketing departments that dwarf your own. Some have marketing budgets larger than your business's entire budget. Can you still do it? Can you still get to that first page? Yes. It takes work, building content over time, and knowing the ins and outs of your task from search engine optimization keywords to Google search results.

Read >

What Makes a Luxury Brand?

Apr 12, 2022 12:08:00 PM

What makes a luxury brand different from an everyday one? What is luxury? If you can't readily answer this, then how can you tell anyone else why your brand is different? Luxury brand identity relies on a number of factors. You have to sell these factors to your customers just as much as the product itself.

Read >

Where Should You Use Instagram Hashtags in 2022?

Apr 11, 2022 3:41:00 PM

For years there has been a great debate over where hashtags should be placed. Should they go in the posts' captions or in the comments? Due to the mystery surrounding exactly how the Instagram algorithm works, it has been difficult to paint a complete picture regarding which hashtag methods create the most engagement, reach, and new followers.

Read >

Video SEO in 2022: 8 Steps to Optimization

Apr 6, 2022 6:45:00 AM

We've talked about the power of video in terms of content, but video SEO has proven to be just as important as optimizing the text on your pages or blogs. So, today we dive into our 8 Steps for the Best Video in 2022. 

Read >

Does Social Media Marketing Have a Good Return on Investment?

Mar 25, 2022 8:00:00 AM

Social media can seem like the panacea to all that ills marketers today. Need to build brand awareness? Try social media. Hoping to increase engagement numbers? Try social media. Looking to promote a new product line? Try social media. 

Read >

How Do You Calculate a Social Media Ad Budget?

Mar 18, 2022 10:41:00 AM

How much are you spending on your social media campaigns right now? Is that just right or too much? Do businesses your size usually spend this much money every month? If you’re asking questions like those, you’re not alone. Understanding the answer to the bigger question - how do you calculate a social media ad budget - is key for many companies today, but there’s no easy answer. This quick guide can help you understand the basics of social media ads in 2022. 

Read >

Have You Hopped on the Influencer Marketing Train Yet?

Mar 16, 2022 6:49:00 AM

 

Back in 2017, influencer marketing really picked up. Well, it's now an $8 Billion industry.  And it’s not slowing down.  At first, like many new things, people thought it was a fad. It has since been following the 'adopter curve', meaning that there are a few categories of adopters: innovators, early adopters, early majority, late majority, and laggards. The general consensus is that we are still in the early majority category. Many companies, especially brands, have gone past realizing the potential of influencers to the point of utilizing them and spending serious marketing dollars on them. But many other brands still haven't committed any portion of their marketing budgets to influencers. 

Read >

How to Make your URLs SEO Friendly

Mar 13, 2022 11:27:00 AM

When you’re creating a website, one of the most important things to keep in mind is how to make your URLs SEO friendly. This means that you want your webpages to have URLs that are both user and search engine friendly.

Read >

How Do You Calculate Return on Investment for Social Media Marketing?

Mar 11, 2022 10:24:00 AM

Calculating ROI for social media marketing can seem like a daunting task. After all, this marketing method is fairly new, and ROI calculations run well only in a dollars and cents world, an idea that sometimes defies social media. To really understand how to calculate your ROI in this space, then, you have to expand the idea of returns. 

Read >

Social Media Ad Budget Guide for 2022

Mar 4, 2022 10:16:00 AM

According to recent surveys, the average company spends nearly $350 every single day on social media marketing. Worried about numbers like that? Don’t be. Social media advertising doesn’t have to cost your company that much money, but creating a better social ad budget guide for 2022 to help you inform your overall spending is nothing short of a must. What can you do to make it happen? Keep reading. 

Read >

7 Tips to Spark Engagement on Facebook in 2022

Mar 1, 2022 8:00:00 AM

One of the most fun and frustrating things for brands is developing content that triggers engagement.

Sometimes we all hit a wall when brainstorming. There are some content ideas that we think will erupt with comments and don’t, while other seemingly insignificant content pieces go viral.

It’s extremely unpredictable at times. However, there are some tried and true tactics that help content spark engagement.

In this article, we are going to talk about the 7 tips to spark engagement on Facebook in 2022.

Read >

Tile Company Tesoro Gets a Stunning Website Designed by THAT Agency

Feb 25, 2022 5:03:00 PM

In business since 1994, Tesoro has developed a distinct competitive advantage by delivering exceptional value, a diverse offering of products, and unsurpassed customer service.

Read >

7 Local SEO Tips to Get Your 2022 Strategy Up and Running

Feb 25, 2022 8:00:00 AM

Right now… right at this very second… there are people who are searching for the products and/or services you offer. They may be across the globe, or they could be right down the street. As much as 46 percent of all Google searches have local intent; that is, people are looking for a restaurant, plumber, lawyer, chiropractor, shoe store, etc., near them. 

Read >

Best Practices for Facebook Live Videos 

Feb 24, 2022 6:54:00 AM

Facebook Live video is a league of its own. A completely different strategy needs to be put in place in order to deliver a successful Facebook Live video, and even with a good concept, it can be tricky to really get what you want out of it.

The first thing to keep in mind is to be realistic. Testing out this concept is the best way to learn what works and what doesn’t. But don’t just use it because it's there. Have a purpose for all Live Videos and make sure you stay on brand. Here are the 7  best practices for Facebook Live Videos:

Read >

Marketing vs. Advertising Agencies

Feb 23, 2022 6:45:00 AM

Alright, everyone wants to grow their business. Growth is the default setting for most people. If we don't feel like we're moving forward, learning new things and improving, then we feel stuck. In the business world, if you're not growing and improving, then you're losing to the competition. Now, both marketing agencies and advertising agencies are designed to help your business grow. But, which one is right for you? Well, it all depends on your goals. In this article we dive into the marketing vs. advertising agencies conversation. 

Read >

A Beginner's Guide to Facebook Custom Audiences

Feb 21, 2022 8:15:00 AM

Facebook ads can be a very powerful tool for business when used properly. On Facebook, you're able to streamline your target audience to ensure that you are reaching your potential customers and retargeting people who have already shown an interest in your company. This can be done by creating custom audiences, which is a critical step for any successful Facebook advertising campaign. Let’s take a look at how Facebook custom audiences can help your business.

Read >

Why Blog for Business?

Feb 21, 2022 7:28:00 AM

You may have heard negative rumors about blogs: that they're relics, they're dinosaurs, they're dead. While it’s true that the internet saw an explosion in this medium a decade ago, with thousands of new sites from mommy blogs to fan pages, popping up every day. But by no means did the medium wither away into obscurity.

Read >

5 Google My Business Optimizations to Boost Your Local SEO

Feb 18, 2022 8:00:00 AM

New year, new name. Google My Business has morphed into Google Business Profile with some changes in terms of access options and current web portal support. We expect that the platform will continue to evolve but one aspect remains very much the same: it is a critical tool for local SEO. 

Read >

4 Ways to Spice up Your Events with Social Media

Feb 17, 2022 6:28:00 AM

Event planning can be fun and stressful. We believe that you can properly leverage social media to ensure that all your hard work and planning doesn't go to waste. Using social media before, during, and after your event can really help enrich the experience for your attendees. Need a few ideas on how to utilize social media for your next event? Well, you are in luck! Check out these four ways you can spice up your events with social media.

Read >

Writing for SEO in 2022

Feb 16, 2022 6:40:00 AM

When it comes to SEO, content is king. Copywriting is an essential component of any business’s online personality and profile, and it can be enhanced using established, and effective, search engine optimization techniques. Outbound marketing, or marketing that is trying to be shoved in front of your audience's eyes, is losing its footing. Today, consumers are more annoyed by ads, or just disregard them entirely. But INBOUND Marketing, the strategy of providing optimal content for people actively looking for your product/service: that is the future. Here are some tips for optimizing the content that appears on your page so it helps build your brand and, most importantly, sell customers on your products, services, or ideas.

Read >

How to Use LinkedIn to Generate More Leads

Feb 14, 2022 6:13:00 AM

If you are a B2B company, or you’re trying to reach people in the workplace, then LinkedIn is the place to be. Many companies have salespeople hammering the phones all day long, and many are STILL overlooking the opportunities that lie on LinkedIn.

Read >

5 SEO Tips to Increase Traffic to Your Website

Feb 11, 2022 8:00:00 AM

You have the best products or services. Your customer service is top-notch. Your team is knowledgeable and friendly, and you’re an expert in your space. So what? If prospective customers/clients cannot find you online… So what? Sounds harsh, but the bottom line is that most major purchases, even if completed in person, start with internet research. 

Read >

SEO Guidelines for Small Businesses in 2022

Feb 4, 2022 7:30:00 AM

Where do you go when you need answers? Information? Help? Solutions? Products? Services? Google or another search engine! Most (68%) online experiences begin the same way. Further, 80% of major purchases start with online research, even if consumers then go on to buy in person. 

Read >

2022 SERP Trends

Feb 2, 2022 8:30:00 AM

Google has remained at the top of the search engine world for nearly two decades - an eternity in technology years.

The giant has done so not by adapting to the needs of consumers, but by shaping them.

From autocomplete to semantic search, the minds at Google have given searchers what they need - before they knew they needed it. It’s not surprising, then, that a new change was recently rolled out.

The world’s biggest search engine extended the length of titles and descriptions.

Read >

4 Steps to Grow Your Business with LinkedIn

Jan 31, 2022 7:07:00 AM

From Facebook to Instagram to Snapchat to Pinterest, people everywhere are spending more and more time on social media platforms to engage with their favorite brands.  But what about LinkedIn?  Is it even social media or is it a tool for businesses?  Simply put, the answer is yes…to both. 

Read >

Email Marketing Trends to Look for in 2022

Jan 28, 2022 8:00:00 AM

The digital world gets more competitive for companies on a daily basis, and keeping existing customers engaged while ensuring new customers can find and connect with you is complicated. Email may not seem like a very powerful platform, but the simple reality is that it’s one of the best ways to communicate with existing and potential consumers every single day. 

Read >

SEO for Startups: Worth the Effort?

Jan 26, 2022 6:37:00 AM

Things get heated from time to time in the SEO world, and the question, “has the algorithm changed?” has been asked since almost the inception of the mystical beast. There is always an “SEO killer” on the loose, and there are always businesses questioning the efficacy of their most current SEO methods. But this is necessary: websites should question whether SEO will help their business the most, but the answers aren’t always clear. So, is SEO the best use of time, effort, and money for startups?

Read >

A Handy Guide to the Different Facebook Ad Types

Jan 24, 2022 6:42:00 AM

 As of this writing, there is no more cost-effective way to reach a targeted group of consumers than Facebook and Instagram Advertisings. For the exclusive purposes of this post, we'll use Facebook to encompass both Facebook and Instagram, since their ad process is virtually the same, being that Facebook owns Instagram.

Read >

How Do I Optimize My Content for Voice Based Searches?

Jan 21, 2022 8:00:00 AM

Shaping your content calendar for 2022 can be challenging, as can addressing new technology for the upcoming year. Among the technologies to consider that could shape your content in 2022 is voice search. 

Read >

Organic SEO vs Pay-Per-Click Advertising

Jan 19, 2022 6:55:00 AM

Let's go back to basics for a few minutes: the two main methods of Online Marketing, Organic Search Engine Optimization, and Pay-Per-Click Advertising. Most people ideally want to use both methods strategically to maximize their site's online presence, however, each method has its distinct advantages and disadvantages. 

Read >

How to Deal with Negative Feedback on Facebook

Jan 17, 2022 6:30:00 AM

In managing social media profiles, one of the biggest fears that clients tell us relate to how negative comments and criticism should be handled on social networks. For example, what should a company do when a facebook user posts something negative on the company wall, or about the company?

Read >

How Does Interactive Content Help Me Generate Leads

Jan 14, 2022 8:00:00 AM

  • Which of these Friends characters most resembles your personality? 
  • Click here to learn how you score on our quiz. 
  • Vote for your favorite coffee beverage now. 

Interactive content. It surrounds your social media and online experiences on a daily basis, and for good reason. It has the power to create engagement among customers and users in a way static content simply doesn’t, and no more than ever, digital marketing plans are beginning to add interactive content to help ensure a customer’s journey is shorter than ever. 

Read >

Don't Forget to Optimize Your Videos

Jan 12, 2022 6:26:00 AM

YouTube is a great place to host videos that you're embedding on your website, but don’t forget about Keyword Synergy! Make sure you're optimizing your videos too. In order to squeeze the most value out of your video, utilize your keywords in the title and description while keeping information clear, concise, and attention-grabbing. In this post, we dive into video optimization tactics and best practices.

Read >

Social Media in 2022: Pros and Cons

Jan 10, 2022 6:16:00 AM

Those of us who work in social media, specifically in social media marketing, admittedly have a bias when it comes to how it can be utilized and leveraged. However, we are going to put that aside for now and look at this objectively. We want to re-analyze the future of social media in our society, looking at the pros and cons, both in the professional world, and personally.

Read >

What is Google Shopping Graph?

Jan 7, 2022 8:00:00 AM

Holiday sales totals hit incredible numbers this year, and much of that shopping happened outside of the brick and mortar stores, with various eCommerce retail outlets doing more business than ever before. If your shop is one of those that worked to attract attention from online shoppers during the holiday season, you may have overlooked a key opportunity from Google to gain a foothold in today’s eCommerce landscape - Google Shopping Graph. 

Read >

What is the Google Core Web Vitals Update? What Does It Mean for Me?

Dec 20, 2021 6:55:00 AM

User experience - it’s been at the heart of a number of Google updates over the past several years, and for good reason. Happy users mean they continue to come back to the search engine giant, and more users equal more advertising revenue. The Core Web Vitals update--released in the summer of 2021--has everything to do with user experience, and if your website is a key piece of your business, understanding this update is key

Read >

Technology That Will Impact Digital Marketing in 2022

Dec 16, 2021 6:32:00 AM

The past two years have meant serious change in the world of digital marketing, and that change doesn’t show any signs of slowing in the near future. As 2022 creeps up, understanding what will impact digital marketing in the upcoming year is--of course--very valuable. This year, it looks like the kinds of applied technology in marketing is set to make a huge move. What technology shifts will alter the way you reach your customers? Keep reading to learn more. 

Read >

3 Local SEO Stats You Need to Know

Dec 15, 2021 6:58:00 AM

The Local search results continue to evolve, especially now that mobile has surpassed desktop in terms of percentage of search (60%). If you don't want to be left behind, you need to stay up to date with the changing climate of local searches, and local SEO stats. At THAT Agency, we’re prepared to help your business expand and thrive in the ever-changing vertical of local online searches.

Read >

Social Media Marketing Trends for 2022

Dec 13, 2021 7:10:00 AM

There are more than 3 billion social media users around the world today, and that number will only continue to increase in the coming years. As social media grows, so too does the need for social media marketing. Social media marketing trends in 2022 will shift just as quickly as they have in 2021. Every year, those of us in the business try to find the right way to get those who merely view your social media posts to actually become your customers.

 

 

The upcoming year is no different in that regard, but staying on top of the trends is essential if you want to realize your investment in this form of marketing. What social media marketing trends in 2022 should you consider as the new year dawns? Take a look at a few of the most important. 

 

Read >

Have Your Rankings Dropped Off?

Dec 10, 2021 4:23:00 PM

If so there are a few things you can do to help get you back where you need to be.

Read >

What is Deep Linking in SEO?

Dec 10, 2021 12:30:00 PM

Deep Links or Deep Linking is the process of creating a link that allows users to click through to a specific page, rather than just the home page.

Read >

Content Marketing Trends 2022

Dec 10, 2021 6:33:00 AM

While marketing trends continue to change, these days the reality is that content marketing is less of a trend, and more an essential part of your overall strategy. For any brand or business to experience growth, content marketing is a must. Quality content directly translates to an increase in leads, conversions, sales, and more. Research has shown that revenue from content marketing is nearing the $50 billion mark, so if you haven’t added this form of marketing to your 2022 plans yet, now is the time. What content marketing trends will 2022 bring? What should you focus on in the upcoming year? 

Read >

THAT SEO Automation Tools

Dec 7, 2021 8:00:00 AM

SEO automation tools are great, but the results are often not as effective as you would want them to be. This is because SEO takes a lot of work and it is impossible to do this work manually.

Read >

Why You Need a Customer Experience Strategy

Nov 25, 2021 8:00:00 AM

Let’s step out of our marketing professional roles for a minute, and think about ourselves as consumers. When you are considering a purchase, what matters most to you? The product or service itself? Yes.

Read >

SEO Trends in 2022

Nov 15, 2021 7:45:00 AM

The World Wide Web is constantly evolving, and with it, the role of Search Engine Optimization (SEO) evolves as well.

What was once one of the best-kept secrets in the marketing world has now become an industry-wide phenomenon that can make or break your company's success.

Read >

Social Trends to Expect in 2022

Nov 12, 2021 8:00:00 AM

The year 2021 has flown by and social has continued to evolve, causing social media managers and the like to quickly shift strategies to keep up. As new platforms emerge and more and more businesses joining social media, it’s crucial to stay informed as we head into the new year. What trends are we expecting in social media? We’ve identified five trends that have taken shape in 2021 and are almost guaranteed to rise in the new year.

Read >

How Can Multi-Format Content Help Attract New Customers?

Nov 11, 2021 8:00:00 AM

Think back to your school days, whether it’s Kindergarten or post-graduate classes. How did you learn best? Were you one of those students who soaked up knowledge through books and text? Or did you get more out of a lecture or discussion? Did information suddenly make sense when it was visual - charts, graphs, pictures, photos? Did you dig into long written works to find meaning, or did you find it more helpful to chew on bite-sized pieces? 

Read >

Choosing the Right Digital Marketing Budget for 2022

Nov 10, 2021 10:43:11 AM

Ahh, the dreaded “B” word every salesperson wants to talk about, but no prospective buyer wants to mention.  We like to think about marketing budgets a bit differently here at THAT Agency.  We view it more as an investment, instead of a one-off business expense.  We aren't pushy. In this post, we’ll cover a few ways to make sure you choose the digital marketing budget that fits your needs.

Read >

How to Avoid Annoying Your Site Visitors

Nov 10, 2021 10:42:12 AM

Sometimes the best way to understand what to do in web design is to first know what not to do. We have compiled a list of things you can be sure will anger your visitors. And remember, angry visitors have the potential to become detractors, and you want promoters!

Read >

How Does Mobile-First Marketing and Google Core Web Vitals Go Hand In Hand?

Nov 4, 2021 8:00:00 AM

Remember when it was a big deal to be “mobile-friendly”? Back in the day…! It seems almost quaint that we suddenly realized that our websites needed to load, respond, and allow for interaction on screens a third or a quarter of the size of a desktop monitor or laptop.

Read >

What Trends Are Coming to Digital Marketing in 2022?

Nov 2, 2021 10:14:10 AM

If the coming year has a keyword, we are going to make an educated guess that it’s “disruption.” We are living in wild times: a global pandemic, unprecedented labor shortages, surging demand in many industries, new technologies, ever-increasing competition for attention spans and wallet shares…. It’s not a perfect storm. It’s a tsunami followed by a hurricane followed by a tornado wrapped up in a good ol’ nor’easter! But perhaps, “disruption” isn’t quite right. “Adaptation” may be a better choice for 2022. 

Read >

Can Local Search Engine Optimization Help My Local Business?

Oct 28, 2021 8:30:00 AM

When we need information - from how to fix a leaky faucet to where to go for sound legal advice - we go online. When we have an unmet need, an unanswered question, or an interest previously unexplored, we turn to a trusted resource: a search engine. 

Read >

Local SEO Checklist for 2022

Oct 21, 2021 8:30:00 AM

You’ve seen the numbers. You’ve looked at the facts and figures. The statistics have convinced you: your brand needs to invest in local SEO. In your area, countless searchers are seeking out products, services, and solutions like the ones you offer. 

Read >

Creating Cornerstone Content Both Google and Your Audience Will Love

Oct 19, 2021 8:00:00 AM

Creating content that performs well for both Google and a human audience can be challenging, but it isn’t impossible. There are so many great examples of content that ranks well and is well received by users - it’s called cornerstone content. 

Read >

How to Quickly Perform Content Audits

Oct 15, 2021 7:45:00 AM

It’s no secret that performing regular content audits are beneficial to your website and business, but how do you go about that in a timely manner? Something so important and, depending on the website, so daunting must take forever, right? Thankfully, there are ways to quickly perform content audits that make it quick and easy to understand by having a plan.

Read >

SEO for Local Businesses: Should You Take Advantage of Local Search Engine Optimization Services?

Oct 14, 2021 8:30:00 AM

Why is SEO for local businesses so important? 

Where do you turn when you want information? The internet! No more wondering who that guy is that played in every movie you ever saw or how to make a great whipped coffee. We just ask the search engine and get our answers. But when we need more specific, more immediate, and more local information, where do we go? Same answer: online. 

Read >

The Importance of Regular Content Audits

Oct 11, 2021 10:15:56 AM

The minute someone says the words “content audit” it is usually immediately followed by a large groan. Truth be told, conducting regular content audits is probably the easiest thing you can do to improve the organic traffic to your website.

Read >

A Guide to Local SEO for Law Firms

Oct 8, 2021 4:46:52 PM

Let's face it; lawyers are not very tech-savvy. They don't like change, and they prefer the tried-and-true way of getting things done (like smoking behind the courthouse or scanning documents on an ancient copier).

Read >

Local SEO vs. Organic SEO: What’s the Difference?

Oct 7, 2021 8:30:00 AM

At this point, it is the rare business that does not see the value of optimizing their online presence in order to rank more effectively in the search results pages. There are an estimated 5.6 billion Google searches each day - or an astonishing 63,000 per second. 

Read >

Local SEO Guide: The Complete List of Ranking Factors

Sep 30, 2021 8:30:00 AM

What do you do when you want to find a reliable mechanic to fix your vehicle? A restaurant when you’re craving sushi? A nearby store to grab a pair of hiking boots so you can hit the trails while on vacation - or, to back up a step, comfortable accommodations for that vacation? What if you just need to find a grocery store, gas station, or pharmacy? You go online. 

Read >

13 Tips on How to Optimize Your Website for Local SEO

Sep 23, 2021 8:30:00 AM

When you need an answer, where do you turn? Well… Google! It’s hard to imagine what we did before we could enter “Who was that guy who played in [fill in the blank]?” or ask Siri, “Where’s the best sushi around here?” An internet search probably brought you here to this article. Did you query “how to do local SEO?” or a similar term?

Read >

15 Quick SEO Solutions To Do Today!

Sep 16, 2021 9:30:00 AM

When you strategically grow your online presence and aim to increase your organic traffic, you know SEO offers an invaluable set of tools. You also know that it’s a marathon, not a sprint. Every expert will give you the same piece of advice: plan, implement, be patient. It does take time to see the results you want. But that does not mean that there aren’t quick SEO solutions at your disposal. What can you do today - now - to move towards your goals?

Read >

Why Do I Need a Local SEO Audit?

Sep 14, 2021 8:30:00 AM

The digital landscape is constantly changing, and today's businesses need to be nimble enough to keep up with the latest online trends in order to stay ahead of the curve. One such trend involves optimizing a company's website not only for major search engines like Google and Bing but also taking advantage of local search engine optimization (or local SEO) to make sure their websites appear at the top of local results pages. A local SEO audit can help you decide whether your site needs changes before your competition does.

Read >

The Best Local SEO Strategies to Beat Your Competition

Sep 9, 2021 8:30:00 AM

Auto body shops near me? Miami Botanical Gardens address? When is Katsuya South Beach open? Where do I find a motorcycle safety class? Lawyers and boating accidents.

Whatever the specific phrase or query, 97% of consumers turn to search engines for help finding answers. We search for everything from plumbers, hairstylists, and restaurants to dentists, physicians, and lawyers. Some 46% of all searches have local intent. In other words, folks are looking for information, for answers, that are close by. 

Read >

5 Proven Strategies from Local SEO Expert for Voice Search Optimization

Sep 7, 2021 8:30:00 AM

If you haven't yet, you'll soon have to contend with the fact that voice search is here to stay. According to recent research, people are now more likely to use voice search than to use the traditional keyboard and screen search methods, which means your website's optimization strategies will need to change as well if you want your business to survive and thrive in this new environment.

Let's take a look at 5 proven strategies and resources for optimizing your site(s) for voice search!

Read >

What Is Local SEO?

Sep 2, 2021 8:30:00 AM

Out of the billions of searches conducted each day, 46% have “local intent.” This means that hungry folks are looking for great food near them. Stranded people are looking for vehicles or rides immediately. Active athletes are looking for shoes and gear so they can hit the trails, fields, or courts now. 

Read >

Why You Should Hire an SEO Agency Locally

Aug 30, 2021 8:30:00 AM

Search Engine Optimization - it’s always been a complicated dance, but local SEO is one with much more challenging moves. It can be so complex that it’s best to grab a partner for this one and hire a local SEO agency. 

Read >

Defining Local SEO

Aug 27, 2021 8:30:00 AM

When was the last time you looked for a restaurant near you? What about a nearby shop that had exactly what you needed at the time? If you’re like most people, you have probably made a “near me” search in the last twenty-four hours. These days, nearly 46% of all Google searches are looking for local information, and the ability to appear in those results may pay off for your business. Statistics suggest that 88% of consumers who perform a local search on their smartphone actually visit that location within 24 hours. The key to ensuring your business appears in those results is local SEO. 

Read >

Local SEO Matters for Car Dealerships

Aug 23, 2021 8:30:00 AM

Car dealerships have long understood that a high-quality website is integral to the business today. Not as many realize just how important local SEO is for their business, though. What is it, and how can it help your car dealership’s SEO plan as a whole? Take a look.

Read >

10 Reasons You Need Local SEO Services

Aug 20, 2021 8:30:00 AM

Local SEO services are the most current and most advantageous way of promoting your business online. Wondering why? It may help to understand the concept better first.  

Read >

THAT Agency Builds Sleek New Website for AccuDock®

Jul 30, 2021 10:21:00 AM

The national leader in floating dock manufacturing worked with THAT agency, a top website design company, to create a clean, user-friendly experience.

Read >

THAT Agency Creates Custom Website for AMB Performance Group

Jul 7, 2021 8:30:00 AM

AMB Performance Group chose THAT agency, a top website design company, to build their new business coaching hub.

Read >

Top 7 SEO Trends in 2021

May 25, 2021 4:39:00 PM

SEO has been changing since the moment it became relevant. Nearly every day, the biggest names in optimization will tell you about new Google algorithms or tricks they’ve discovered to make sure you remain at the top of your industry’s rankings, which means continually adjusting your own SEO strategy. The need for optimization isn’t going anywhere, and thanks to its power, you’ll need to stay on top of the trends and continually decide what to do next. Here are the top seven trends to consider this year.

Read >

SEO for Small Businesses

May 18, 2021 4:10:00 PM

Small business SEO isn’t like optimization for other companies. There are actually several reasons for that, but maybe the most important two are those that resonate with almost every small business in the world today - SEO is time-consuming, and it can be expensive. Despite those two simple facts, though, small business SEO is possible, and these simple SEO practices can help

Read >

How Much Should You Pay for Online Marketing?

May 14, 2021 11:44:00 AM

When running a business, one of the most concerning components in your budgeting is how much is the 2021 B2B marketing spend by industry.

Read >

SEO 101: Search Engine Optimization Checklist

May 11, 2021 3:45:00 PM

Looking for the perfect SEO checklist to make sure all of your ducks are in a row when it comes to increasing organic traffic and ranking higher on Google? It’s right here. We’ve come up with a list of some 2021 SEO best practices you’re absolutely going to need if you’re going to achieve better rankings. Ready to get started? Let’s go!

Read >

How to Increase Ranking with SEO

May 4, 2021 3:20:00 PM

There are billions of Google searches every day. Hoping your company will appear in one of them? It means optimizing your website. Search Engine Optimization (or SEO, for short) means helping people find your business online by tweaking certain aspects so you become more visible to Google. 

After all, they won’t choose you if they can’t find you, and the chances are good that you have a lot of competition out there. How do you increase your SEO ranking? These tips can help. 

Read >

7 Reasons to Hire Local SEO Services in 2021

May 4, 2021 8:48:00 AM

Putting your company online means you can reach out to people almost anywhere whether they’re in your neighborhood or across the globe. What many companies don’t realize, though, is that reaching out to those in our own backyards is just as important as reaching out to those across the country or even across the world.

Read >

7 Google SEO Trends to Know in 2021

Apr 30, 2021 4:36:00 PM

SEO continues to evolve, and those looking to enhance their digital profiles through SEO and SEM must continue to evolve with it. As it changes, understanding the top SEO trends to know is a must if you’re going to win the race against your competitors to pick up the new traffic you need to succeed.

Read >

SEO for Real Estate

Apr 26, 2021 2:21:00 PM

A study from the National Association of Realtors found that nearly 53% of all buyers start their search for a home online today. If you’re like most real estate professionals, that may leave you wondering how to get traffic to your website so you can ensure the properties you’ve listed see more potential buyers. 

For many, driving traffic comes down to one key step - SEO. While there are many other factors in the digital marketing mix you may want to consider, SEO should be at the top of your list. 

Read >

Google My Business SEO Tips for Palm Beach County Businesses

Apr 20, 2021 7:10:00 AM

No matter what business you’re in, you have one struggle in common with every other business out there today - your competition. If you’re a local company, you have to be at the top of your game to reach customers, and nowhere is that more true than Palm Beach County.

Home to hundreds of other companies that may offer exactly what you do, it can be tough to go up against them, online and in the real world. Local SEO can certainly help, but understanding exactly how it works and how to leverage it for your company can be tough.

Read >

SEO Tips for Startups

Apr 19, 2021 8:30:00 AM

If your business is less than a year old and in the startup stages, you know just how important any kind of marketing can be for your company. For most today, though, digital marketing is absolutely key. With most consumers looking online before they ever purchase a product or service, ensuring your company is as visible online as possible is nothing short of an absolute must. 

For many, this means creating a vibrant SEO strategy that will help your site get in front of more eyes quickly, but if you’re new to the world of Search Engine Optimization or Digital Marketing, you may not know where to begin. This quick guide can help. 

Read >

5 SEO Tips for Startups

Apr 12, 2021 8:30:00 AM

It is estimated that there are more than 800,000 startup businesses in the U.S. every single year. The challenge for any business, whether it’s a startup or an established company is to make certain that when people are online looking for the right product or service, they find yours instead of that of a competitor. 

The key to making that happen is a good Startup SEO Strategy. After all, you’re competing for organic traffic against hundreds of other established companies, so making sure they find you are an absolute must. 

Read >

SEO Maintenance Defined

Apr 6, 2021 9:00:00 AM

SEO, or search engine optimization, is absolutely crucial for any company today. Statistics indicate nearly 90% of online experiences begin with a search engine, and the top results receive more than a third of all of the traffic.

Hitting the number one spot in those search engines really does matter, but SEO has never been a one-and-done proposition. Instead, it’s an ongoing task, and SEO maintenance once you hit those top rankings is essential.

 

Read >

5 SEO Trends to Drive Traffic

Apr 5, 2021 8:30:00 AM

According to a study from BrightEdge, 53% of all web traffic comes from organic results. For many who are working to market their site online, that can only mean one thing - the need to drive additional traffic through SEO. 

Understanding how to increase organic traffic, though, begins with an understanding of organic traffic itself. 

Read >

5 Benefits of Local SEO

Apr 1, 2021 1:05:09 PM

You work hard to keep your website at the top of the search engine rankings, but it seems like there’s a new approach every day, and if you’re just now hearing about local SEO, you may be completely overwhelmed about how to integrate it into your current digital marketing plan. 

If you’re a brick and mortar company, though, that relies as much on the foot traffic around you as it does on the traffic from the web, local SEO really does matter. Learning why local SEO is important and what it can do for your business is essential not just to improving your web presence, but to improving the number of customers you see regularly.

 

Read >

6 Benefits of Posting on Google My Business

Mar 2, 2021 12:15:00 PM

For local businesses, leveraging the features of different citation tools is key to outperforming the competition - especially on the citations giant, Google My Business. Google Posts are one grossly underutilized component of Google My Business.

Read >

Empowered Diagnostics Teams Up with THAT Agency for a New Website

Feb 23, 2021 11:57:00 AM

WEST PALM BEACH, Fla. As we continue to move through this pandemic, we were tasked to create a website for Empowered Diagnostics. Empowered Diagnostics is an ISO 13485 Certified state-of-the-art manufacturing facility located in Pompano Beach, Florida. Empowered Diagnostics provides the highest quality diagnostic tests to aid in the detection and diagnosis of diseases.

Read >

How Social Signals Help SEO in 2021

Feb 16, 2021 9:00:00 AM

Social media can not only build an entirely different persona for your brand, but it can also affect your SEO. Wondering how? It's simple. The key way social media affects your SEO efforts in 2021 is through what many marketers call social signals.

Read >

Facebook Business Page Tips for SEO

Feb 9, 2021 12:40:00 PM

As social media continues to grow every day, we can see that the influx profiles can make it extremely difficult for your Facebook business page to be seen organically. There are about 80 million small- and medium-sized business pages on Facebook right now. With this much competition, you may be asking yourself, "What do I need to do to get noticed?" The following Facebook SEO tips can help answer that question for you.

Read >

6 Tips on How to Choose Keywords for SEO

Feb 2, 2021 4:51:45 PM

When it comes to creating an SEO keyword list for your business website, you want to choose the right keywords and phrases to get the most organic search traffic. However, if you are like most businesses, you also want to attract the right traffic to your website, and not just attract traffic for traffic's sake. This can make the keyword selection process seem even more daunting. Luckily, this blog post contains practical advice on how to connect your business website to your target audience by choosing the right keywords for SEO.

Read >

How Do You Attract High End Customers?

Jan 28, 2021 9:45:00 AM

Whether you are starting a new business or hoping to expand your existing company into the luxury market, the question on your mind is certainly how to attract the high end consumer? The secret: confidence!

Read >

Commercial Real Estate Website Design with Palm Beach Style

Jan 19, 2021 7:30:00 AM

WEST PALM BEACH, Fla. Commercial real estate websites need not be boring! Belmont Associates, a fourth-generation family-owned commercial real estate investment company, recently teamed up with the web design and development professionals at THAT Agency to launch a brand-new website with true Palm Beach style. The commercial real estate website design showcases Belmont Associates' elegant headquarters - the newly renovated West Palm Beach Flamingo Building - along with the company's rich history and diverse portfolio of high-end retail, big-box retail, strip center, multi-family, and office buildings.

Read >

Does Boosting Posts on Facebook Really Work?

Jan 14, 2021 5:00:00 PM

Facebook’s news feed algorithm has made it more problematic for brands to get content in front of target audiences. To counteract this, smart brands have allocated a budget for promoting content to ensure their Facebook posts reach the right people at the right time. Thus, promoting content has become a regular activity for brands with evolved Facebook posting strategies. But what if I told you that boosting Facebook posts is not the best method to drive true business value for your brand? Before you close out of this blog, hear me out!

Read >

2020 B2B Marketing Spend by Industry

Jan 11, 2021 12:00:59 PM

Who doesn’t love crunching numbers and planning a budget? All right… maybe budgeting marketing spend isn't the most fun project, but it is one of the most critical in terms of your business’ ability to survive and thrive. It can be helpful to analyze B2B marketing spend by industry to see how your numbers align with your competitors. So, let’s get to it!

Read >

Instagram Story Hacks for 2021

Dec 23, 2020 10:45:00 AM

As the social space continues to evolve, users are always looking for the newest ways to get more followers, build their brands, and capture their audiences’ attention. Instagram stories are the new craze! Other platforms such as Facebook, YouTube, Pinterest, and even LinkedIn have followed in Instagram's footsteps by incorporating stories. So now I have to learn how to post stories on social media?! Don’t worry, we are all in the same boat! Analytics can show us what we need to do to post the best stories, and this blog post explains how to execute the key Instagram story hacks for 2021. We got you!

Read >

Why Continuous Website Improvements Are Important

Dec 18, 2020 8:06:00 AM

Whether you recently launched a new website or just finished a redesign, you’re probably happy that the long-winded journey to a new site is finally finished.  Unfortunately, there’s no such thing as a perfect website and your work is never really “over”.  Whether you take on the workload in-house or outsource to a web design company, ongoing website maintenance is what empowers your digital marketing to succeed and generate a positive ROI.

Read >

Why Social Media Stories Are Good for Business

Dec 16, 2020 11:45:00 AM

As if a calendar full of social media posts isn't enough, you have probably asked yourself, “Do I really need to post social media stories?” Whether it be on Instagram, Facebook, now LinkedIn, or on the beta version on Twitter’s Stories, the surplus of content that is required to keep social media stories fresh, relevant, and relatable can seem, well…daunting.

Read >

Business Planning for 2021

Dec 11, 2020 4:30:00 PM

Planning for the next year always seems like a daunting task. Ideas trample over each other as budgetary and logistical concerns jockey for brain space. Whether you are new to this or a seasoned pro, the following can serve as a simple guide to 2021 business planning.

Now is the time to be more disciplined. This step-by-step process can help you in creating a strategic business plan:

Read >

5 Ways to Capture Leads in 2021

Dec 8, 2020 8:45:00 AM

Lead capture strategy in 2021 is easy to understand and difficult to master. Too many organizations think that the key to capturing leads is to find that one magical approach. Then everything clicks into place, right? A capable digital agency knows that lead captures rely on multiple approaches that are designed to build on each others' strengths.

Read >

How to Do Conversational Commerce in 2021

Dec 5, 2020 3:58:00 PM

Conversational commerce has quietly grown into a major factor in digital marketing. It has been mentioned as an on-the-rise trend, but it's embracing its potential ahead of most expectations. It differs from chatbots by focusing on messaging apps instead of websites.

Read >

10 Ways to Reduce Advertising Costs in 2021

Dec 3, 2020 10:05:00 AM

Are your advertising costs too high? You're not alone! This critical function often represents a significant challenge for small- and medium-sized businesses, who face a catch-22. After all, you need ads to keep the flow of new customers steady, but with budgets already tight, the last thing you need in 2021 is a growing expense.

Read >

5 Luxury Ad Trends for 2021

Nov 30, 2020 2:18:00 PM

Luxury ads follow many different rules, but there are very specific trends that can be identified for 2021. A luxury advertising agency should be able to tell you not just about these, but about building your brand in the long-term. Indeed, many of these trends foreshadow greater movements in luxury advertising that must be understood as not just a factor of one year, but an evolution across several.

Read >

Top Email Marketing Questions and Answers for 2021

Nov 26, 2020 7:54:00 AM

Email marketing has changed significantly the past few years. As a result, many email marketers today are filled with uncertainty. This is made worse by organizations protecting their own strategies as if they're top secret. This layer of secrecy prevents the sharing of knowledge and best practices. The good news is, the email marketing team at THAT Agency has put together this article containing the most frequently asked email marketing questions and answers.

Read >

A Quick Overview of Dynamic Email Marketing in 2021

Nov 24, 2020 9:45:00 AM

People are often surprised at how effective email marketing is today. While some are under the impression that email died off a few years ago, these people are gravely mistaken. Email consistently pulls in a higher return on investment than other digital marketing tactics, including social media marketing and pay-per-click advertising. While it can be tricky to put together a great email campaign, dynamic email marketing can open the door to doing just that - even, or especially, in 2021.

Read >

What's New in Inbound Marketing for 2021?

Nov 19, 2020 1:15:00 PM

Your 2021 inbound marketing strategy needs to be based around high-quality content. It should be content that's researched, well written, and well presented. The amount that's out there is staggering, so you need to ensure your content doesn't just capture a visitor's attention. It should also engage them and encourage them to take the next step. Let's go through the ways to get this done:

Read >

5 Things to Expect from Content Marketing in 2021

Nov 17, 2020 8:18:00 AM

Proving he is a man with tremendous foresight, Bill Gates, in 1996, said, “Content is king.” He envisioned a future in which the internet was a marketplace for content. Fast-forward a few decades, and Mr. Gates was, of course, correct. This king still rules the digital space. So what can we expect when it comes to content marketing in 2021?

Read >

How to Improve Google Search Ranking

Nov 12, 2020 4:28:00 PM

Improving Google Search ranking is important for a business. If you want business, you want your website to be on top. Why? Because the top of the search engine results is the first place people look. They are not taking the time to search through pages two and three. They are looking at page one results.

Read >

How to Set Your 2021 Social Media Advertising Budget

Nov 5, 2020 9:53:57 AM

2020 is drawing to a close, and you know what that means. Countdowns? Parties? Noise-makers? Champagne? No, it means it’s time to get serious about your 2021 social media advertising budget. Which is just as fun as parties. No, it’s not, but it is necessary, especially considering about half the world’s population has a social media account - and counting. 

When creating a social media advertising strategy, one of the most frequently asked questions is how much to invest. This is always a fun exercise, because social media channels will ingest however much budget you are willing to pony up, so the issue is really about how much budget you are comfortable allocating. To reach your brand-building goals, spend must reflect social’s importance.

Read >

How Do I Get My Company on Voice Search?

Oct 29, 2020 3:53:00 PM

People are inherently curious. We ask A LOT of questions: Who? What? Where? When? Why? How? And we want our questions answered... quickly. Is it humankind's curious yet impatient nature that has made voice search so popular? Maybe.

Read >

8 SMB Digital Marketing Challenges and How to Overcome Them

Oct 22, 2020 10:00:00 AM

Many owners and marketers of small- and medium-size businesses (SMBs) consider time and budget constraints to be their top digital marketing challenges. However, these same constraints are cited just as frequently by marketers of big corporations.

To dig deeper into the challenges of digital marketing specific to SMBs, the team at THAT Agency went straight to the source. We put out an open call to SMB owners and marketers via the website helpareporter.com, asking for responses to the following question:

Read >

What Are the New Facebook Rules for 2021?

Oct 15, 2020 5:00:00 PM

With more than 2.7 billion monthly active users worldwide, Facebook has cleared the way for itself as the leading social platform. Therefore, the vast majority of brands cannot afford to neglect the new Facebook rules for 2021 as part of their social media marketing strategies. And, as Facebook changes, users and creators everywhere are wise to pause what they are doing and tune in to the ways their experiences and workflows are bound to shift.

Read >

New Auto Detailing Website Design by THAT Agency

Oct 9, 2020 12:33:59 PM

West Palm Beach, Fla. – Viking Detail, a full-service car detailing business in Selbyville, Del., recently partnered with THAT Agency, an award-winning web design, development and digital marketing firm in West Palm Beach, Fla., to create, develop and launch a new auto detailing website design.

Read >

Tech Company Website Design Goes Custom

Oct 9, 2020 12:19:28 PM

West Palm Beach, Fla. – When 27 Virtual needed a new website, the Sarasota, Fla. technology solutions experts turned to the web design, development and digital marketing experts at THAT Agency of West Palm Beach, Fla.

Read >

Why Is Mobile-First Web Design Important?

Sep 30, 2020 7:30:00 AM

Historically speaking, most web designers have started with the desktop side of any website project and worked their way down until they reach the mobile side. This practice was tried and true. It allowed for the large-scale visualization of the website before one had to imagine the web design sized to fit in the palm of your hand. 

Read >

5 Tips for Your Social Media Strategy in 2021

Sep 23, 2020 8:45:00 AM

Social media strategy has evolved wildly over the years. We could all plan to post on the day of a grand opening or a product release knowing we would get immediate interaction in 2016. Now, our followers may not see an important post in their feed for a week—or at all.

Since social media is constantly changing, the methods in which we make our company's events, initiatives, and information available to our audiences must constantly change as well. As the world of social media marketing grows, it is more important than ever to have a robust strategy to "woo" your audiences on a consistent basis and grow their trust as part of your social media strategy in 2021.

Read >

How Long Does It Take to Design a Law Firm Website?

Sep 16, 2020 12:13:00 PM

Law firm website design faces some tough obstacles. The competition is fierce, and there's a real danger of looking too much like everyone else. That won't get your website noticed. At the same time, it's hard to stand out without seeming gimmicky. That gets your site noticed in the wrong ways. The best law firm websites deliver information in a straightforward way, and look visually unique without seeming unprofessional. That's easy enough to say, but how do you actually get there - and how long does the website design process really take? The following article will answer these questions and more.

Read >

Website Redesign Checklist 2021

Sep 9, 2020 8:59:00 AM

As we move further into the year, you might be thinking that it's time to redesign your website. Before you jump right into hiring a website redesign company, here is a website redesign checklist to consider now and for 2021 to ensure that everything goes smoothly and you are happy with the finished product.

Read >

5 Opportunities to Improve Lead Quality

Aug 31, 2020 11:00:00 AM

Let's face it, driving leads can be hard even when investing in paid search. However, attracting leads is just part of the story. Improving the quality of PPC lead generation or any paid media channel is just as difficult. But there are certainly ways to track and create actionable items to improve the quality and, in turn, the conversion/closing rates once passed to the sales team.

Read >

Custom Built Websites vs. Templates - Which Is Right For You?

Aug 27, 2020 11:01:00 AM

So you've decided that it's time for a website redesign (or a brand-new website) for your business. A question that often comes up at the beginning of this process is whether to use a template or go with a custom built website made just for you. There are pros and cons to each. The following article can help you evaluate your specific business needs to decide which path is ultimately the right one for you.

Read >

What Makes a Good Website?

Aug 20, 2020 6:15:00 AM

For your business to be successful in today's day and age, the most crucial thing needed is a well-designed and optimized website – one that showcases your products and services. Good websites properly convey the story behind your company and brand while positioning your products and services as solutions for potential customers. During design and development, it is important to keep in mind some essential elements that are key to what makes a good website.

Read >

5 Website Navigation Best Practices

Aug 13, 2020 9:00:00 AM

No matter what type of business you have, users are coming to your website to DO something, whether it is buying widgets, reading a blog, or finding more information about your company and products. Navigation is what helps them find their way and find what they are looking for. You can have the most amazing content and the most visually appealing website, but without good website navigation, your users will get frustrated and leave. Navigation is crucial to the success of your website. Here are five website navigation best practices to help make it easy for your users to find what they are looking for.

Read >

THAT Agency Creates New Website for Palm Beach Marine Fuel

Aug 3, 2020 12:01:58 PM

WEST PALM BEACH, Fla.Website design companies can be found just about anywhere, but marine industry website design companies are local to the coast (at least, they should be.)  That's Reason #1 why the Palm Beach Marine Fuel team was pleased with its decision to partner with THAT Agency of West Palm Beach, Florida for a new website. Read on to learn 5 more reasons why.

Read >

What Are the Current Trends in Website Design?

Jul 30, 2020 12:14:00 PM

Modern websites need to use modern website design. It's easy for your site to get lost in the thousands of other sites that may look just like it. This means being selective, though. Choosing every new trend would make things look like a mess. Each design feature has its own strengths and makes a visitor or user look at your site in a new and different way.

Read >

How to Write an RFP for Web Design

Jul 23, 2020 5:23:40 PM

If it's time for a new website or redesign, this is an exciting time for your business! Intuitive, attractive, easy-to-use websites are a must for reaching current and potential customers, converting leads, and ensuring satisfaction throughout every stage of the buyer’s journey. The first step along your website journey, though, is writing an RFP for web design. Why is this so important - and how do you do it?

Read >

Top SMB Online Marketing Challenges

Jul 8, 2020 12:15:00 PM

Digital marketing trends for small business run the gamut. From time-saving AI to list-building WiFi, marketing industry headlines shine their spotlights on the shiny and new. But where do we go for information about the not-so-shiny, sometimes grimy side of digital marketing? Instead of focusing on the next big thing on the horizon, this article sets its sights on the elephant in the room. It discusses the challenges small and mid-sized businesses (SMBs) face in digital and online marketing today.

Read >

How Do I Create Good Content for My Website?

Jul 1, 2020 5:52:43 PM

To understand how to create good content for your website, you first need to understand what good website content is.

 

Good website content is … created for people.

Read >

Why Hire a Professional Web Design Agency?

Jun 30, 2020 10:45:00 AM

Owning a business of any size can be stressful, but small business owners have a number of unique challenges. And yes, budgets are at the top of the list! How can you achieve the results you need to compete with the “big boys” while keeping costs in line? When it comes to small business marketing, going digital offers invaluable answers. But to truly go digital, you need a professional web design -- one that is responsive, mobile friendly, and optimized to convert web traffic into leads and sales.

Read >

How Often Do Companies Redesign Their Websites?

Jun 24, 2020 11:17:00 AM

A common question from business owners is: how often should I redesign my website. Unfortunately, this is a bit of a complicated question without an exact answer.

Read >

How Do You Nurture Online Leads?

Jun 19, 2020 12:15:00 PM

Don't you just hate it when you're on a mission to get exactly what you need from a store and get out, and an all-too-eager salesperson ambushes you? What about when you have a few questions about a product, but you can't find a salesperson to help answer them? Now imagine that, in either scenario, the proverbial salesperson anticipates your needs, so you receive the right amount of service at the right moment in time. While this might sound like something straight out of The Minority Report, it isn't. It's a reality made possible online with help from lead nurturing tools like HubSpot and Pardot.

Read >

10 Reasons Why You Need a New Website

Jun 17, 2020 11:33:02 AM

How can you tell when you need to get a new website? You may mistake some of the signs for other factors. If your product just isn't moving, is it because it's a bad product or because people just aren't finding it through search engines? It could also be because your site takes too long to load, it's too difficult to navigate, or it has security issues.

Read >

What Is a Lead Nurturing Campaign?

Jun 12, 2020 3:06:00 PM

Let's face it. Not every lead you acquire is ready to convert. To earn the trust of those yet-undecided leads, you need to foster or build upon those relationships. In today's digital age, relationship building happens at every stage of the sales and marketing funnel -- from awareness to action. Every touch point, regardless of whether it occurs over the web or over the phone, helps shape a potential customer's perception of your business and its products and services. But how do you convince those yet-undecided leads to take action and buy? That's where a lead nurturing campaign strategy comes in.

Read >

Elegant New Website Design for Boutique Hotel and Residence

Jun 5, 2020 6:30:00 AM

WEST PALM BEACH, Fla. — THAT Agency, one of the top web design companies in Florida, has designed, developed and launched an elegant new website for The James of Hollywood, a boutique luxury hotel and residence in California.

Read >

What to Look for in a Social Media Marketing Agency

Jun 3, 2020 10:05:00 AM

2020 has been an interesting year so far, and when it comes to digital marketing, social media is still one of the most powerful platforms you can leverage for your business during these tough times.. It provides an easily accessible mechanism for immediacy, engagement, and fast, agile strategy shifts. But it can also be fraught with risk: just consider the many (many!) social fails just in 2019 from major brands including Burger King, Snapchat, Chase, Ruffles, and more. Keeping your community on-message while building awareness, generating leads, and converting followers can be tough, and missteps can be costly in terms of reputation and lost opportunity. An experienced social media marketing agency can help you navigate this terrain successfully and harness the power of connection.

Read >

6 Tips for Marketing to High End Consumers

May 27, 2020 12:21:00 PM

High end marketing demands different strategies than more general advertising. Consumer marketing strategies that are used for broad appeal can often backfire and devalue a luxury product. The recognition your brand earns across a large group of people won't translate into value the way recognition across a narrow and precise market will. That's where we'll start:

Read >

New Gym Website Design for CrossFit Sea Dog

May 20, 2020 11:56:00 AM

WEST PALM BEACH, Fla. CrossFit Sea Dog, a new gym in Jupiter, Florida, partnered with the South Florida web design and development professionals at THAT Agency to launch a website. The gym website design showcases CrossFit Sea Dog's facility, equipment and classes as well the extensive knowledge, certifications and expertise of its owners and personal training staff.

Read >

What to Know Before Hiring a Digital Marketing Agency

May 13, 2020 10:54:00 AM

If you’ve found yourself on this page, you’re most likely considering the benefits of hiring a digital marketing agency to assist with your marketing needs. Whether you need an extra bump in your marketing efforts or you’re not in the financial position to hire an in-house team, there are a few things to take into account before making a final, informed decision about working with an agency partner. Whatever the case, this is an exciting part of your company’s overall growth and journey towards becoming a marketing powerhouse!

Read >

New Website for Clayton Trial Lawyers

May 6, 2020 10:09:12 AM

WEST PALM BEACH, Fla. — THAT Agency, a South Florida web design and digital marketing agency, has launched a website for Clayton Trial Lawyers, a new Fort Lauderdale law firm representing clients in bad faith and business interruption claims, business litigation, construction litigation, employment litigation, intellectual property litigation, insurance defense, landlord and tenant disputes, and personal injury cases.

Read >

Local SEO Company Vetting Made Easier

Apr 22, 2020 12:30:00 PM

Who is the best local SEO company? You can skim through pages and pages of rankings, but the best company is really the one you can trust. Ok, then how do you know who to trust -- especially when you aren't exactly fluent in the language of search engine optimization? This article, and the brief local SEO glossary within it, can help you bridge the communication gap and identify the best SEO firms to service your business.

Read >

New Website Launch for Sea Hunter Capital, LLC

Apr 9, 2020 1:42:56 PM

WEST PALM BEACH, Fla. — THAT Agency, an award-winning web design and digital marketing company, has launched a new website for Sea Hunter Capital, LLC, a Palm Beach wealth management firm.

Read >

Advertising on Waze as a Small Business: What You Need to Know

Apr 8, 2020 10:46:00 AM

Like many small business marketers, you are constantly looking for ways to expand on your digital footprint and drive traffic to your storefront. It can be a tough task to not only weed through all the marketing options and platforms out there, but also show an ROI or trend line on tactics and campaign efforts. With that in mind, this post speaks specifically to vetting advertising on Waze. Let's take a look at the options, the app's competition, and how to do tracking so you can decide if this is a good channel in which to invest.

Read >

COVID-19 and Digital Marketing: Adjusting Your Strategy

Apr 3, 2020 11:38:17 AM

The Coronavirus (COVID-19) pandemic has changed our lives. Our daily routines are impacted by school and business closures. Our vocabularies include new terms like social distancing, self-quarantining, and sheltering in place. Even our personal habits are affected, as we now more vigorously wash our hands and avoid touching our faces.

Amid this public health crisis, US consumer behavior also has changed. Online shopping has become more popular than ever – as has the consumption of digital content. Social media, email, search engine, video streaming, and podcast platform usage has grown out of a collective desire to stay safe, informed, connected, entertained, and productive.

With so many eyes and ears tuned to the digital realm, it is vital for your business to have a strong digital presence.

Read >

What Are the Advantages of Strategic Planning?

Mar 31, 2020 3:43:00 PM

The most difficult position a business can find itself in is just keeping up day-to-day. There are so many daily operations, tasks, and emails that it becomes impossible to look ahead. You're doing all you can to chip away at a backlog of work. This torpedoes your long-term plan, and it's why businesses need to focus on the advantages of strategic planning. Many businesses follow a plan but only discuss or update it once a year. This is how they begin to tread water instead of swimming ahead. What are the benefits of strategic planning that solve this problem?

Read >

10 Elements of an Effective Marketing Strategy

Mar 26, 2020 4:55:00 PM

Regardless of what product you're selling or what service you're offering, there are key elements to any effective marketing strategy. Here are 10 essential aspects you can't afford to overlook:

Read >

How to Create an IMC Strategy

Mar 20, 2020 4:42:00 PM

What makes a good integrated marketing communications plan? An IMC strategy should be built calmly and with a lot of input. It should be honest about your organization's position, and know the difference between needs and desires. It should be resourced properly and measured as it runs. Most of all, such a plan is built step-by-step. You'll see why in a second:

Read >

THAT Agency Provides New Website for South Florida Flooring Installation Company

Mar 20, 2020 10:53:29 AM

East Coast Flooring & Interiors recently launched a new website for those looking to have commercial or high-end residential flooring and surfaces installed in their South Florida businesses or homes. In addition to showcasing the company’s portfolio of work, the site offers practical information about different types of flooring, surfaces and installations.

Read >

How to Be More Strategic in Your Strategic Planning

Mar 11, 2020 4:07:00 PM

Strategy is based on goals. Your plan to achieve those goals requires design. There's an art to any kind of design, no matter how practical or business-oriented it is. Many go into strategic planning with an idea of applying anything and everything they can think of. If it can be achieved, let's achieve it, right? Yet this can result in redundancies, overwork, and dead-end paths. It's important to identify the elements of strategic planning that are best to implement. Don't mistake doing everything possible for doing it the most efficient way.

Read >

What Is Keyword Mapping and Why Is It Important?

Mar 9, 2020 1:37:00 PM

As an inbound marketing agency, we’re constantly exploring businesses’ goals and how to help them achieve the ideal level of awesomeness they have in their heads.  However, often times when we ask a client what their goals are, their answer is, “I want my website to rank number one on Google”.  While this answer uncovers a few misconceptions about search engine optimization (SEO), I’m not going to focus on that.  Instead, I’m going to dive deeper into keyword mapping and explain why it’s important to get the right pages on your website to show up for the right searches.

Read >

How to Track the ROI of Your Marketing Agency

Mar 3, 2020 1:15:00 PM

Tracking marketing ROI is elusive. Strategies can often take a number of months to take full effect, and agencies course-correct and enhance their tactics regularly. It’s also true that there are a number of elements that are outside the marketing agency’s control (e.g., search engine algorithm changes) that can have an effect on results.

Read >

How Brands Can Leverage Micro Influencer Marketing

Feb 20, 2020 10:30:00 AM

The biggest influencers have broad, non-specific audiences. That's useful for them, but not always for a brand designing a marketing campaign for them. Brands using micro influencers can reach more deeply into very specific target markets. Micro influencer marketing in 2020 will continue to grow and build on a number of very recent successes.

Read >

5 Benefits of Hiring a Local Marketing Agency

Feb 18, 2020 10:23:00 AM

What are the benefits of hiring a local marketing agency? The digital world is still connected to the geographic one. This makes a big difference. If you are doing business in dynamic, lively South Florida, there are many advantages to partnering with a marketing agency in Palm Beach County. Read on to find out exactly why local is better.

Read >

What Does a Digital Agency Do?

Feb 13, 2020 2:22:00 PM

What is a digital agency? What does a digital agency do? Digital marketing today is an overwhelming, chaotic mess. It requires both technical specialists and creative writers and artists who work as a whole to realize any strategy effectively. That's demanding, and something most businesses don't have the time or expertise to manage. After all, you have to perform the day-to-day tasks that make the business work in the first place. A digital agency is what can pursue effective marketing for you, while making the entire field easier to understand.

Read >

Signs It's Time to Hire a Digital Marketing Agency

Feb 11, 2020 11:30:00 AM

There are a number of signs you need a digital marketing agency. Let's cut to the chase: the most obvious sign is that you're looking for signs in the first place. Many businesses spend too long figuring out when to hire a marketing agency, when many of the questions they're asking are best answered by the agencies themselves. Whether hiring or not, start looking at the possibility and talking to agencies the minute you begin to wonder. It's better to hire a marketing agency too soon than too late.

Read >

How to Evaluate a Digital Marketing Agency

Feb 6, 2020 2:41:00 PM

Investing in a partnership with a digital marketing agency is critical in today’s fast-paced digital world - but wasting money on an inexperienced or ineffective firm does more harm than good. There’s nothing more frustrating than blowing an already-strained budget on an agency that doesn’t give you the results that you want and need. Can you avoid this expensive headache? You bet! To be sure you choose the right agency to market your brand, follow this expert advice on how to evaluate a digital marketing agency.

Read >

10 Benefits of Hiring a Digital Marketing Agency

Feb 4, 2020 7:45:00 AM

What are the benefits of hiring a digital marketing agency? Expertise is one of the top strengths of a digital marketing agency. So is the scope of what they can take on for your business, effectively enabling your in-house marketing team to work more efficiently.

Read >

Questions to Ask Your Digital Marketing Agency

Jan 30, 2020 6:30:00 AM

Digital marketing seems to change at a breakneck pace. Every day there's a new tool or strategy. It can all become overwhelming very quickly. The best digital marketing agency is one that's shown it can adapt and keep your marketing ahead of the curve. There's no magic button that changes your marketing overnight. It's about identifying strategies that will stay relevant and build a foundation of success for a long time to come. With that in mind, what are the right questions to ask your digital marketing agency?

Read >

How to Choose an Inbound Agency

Jan 27, 2020 5:24:20 PM

Choosing an inbound marketing agency is a big decision -- one that you, as a business owner or chief marketing officer, cannot afford to take lightly. Outsourcing your inbound marketing to experts can save you and your team precious time and headache. However, outsourcing that work to amateurs can have quite the opposite effect. How do you know what to look for in an inbound agency partner? Read on.

Read >

Crucible Risk Management Web Design and Development a Success

Jan 23, 2020 5:51:49 PM

WEST PALM BEACH, Fla. — THAT Agency's recent risk management web design and development project is a success. The brand-new website created for Crucible Risk Management and Investigations, LLC of Paramus, NJ officially launched on January 9, 2020 and is steadily gaining traffic.

Read >

7 Tips for Hotel Digital Marketing Campaigns in 2020

Jan 21, 2020 3:46:00 PM

Whether you’re the manager of a destination resort or the owner of a boutique hotel appealing to a specific type of guest, your hotel digital marketing strategy sets the stage for how your guests perceive their potential stays. Online travel agents (OTAs) are a great way to get the exposure, but they don’t help you get more direct bookings.

Read >

10 Google SEO Trends to Know in 2021

Jan 16, 2020 5:26:00 PM

The nature of SEO is elusive—or is it? While it does continue to evolve, there are major themes to focus on in 2021. it's a race against competitors to pick up new traffic searching in new ways. Where should you put your investment? Read on to find out how to fully take advantage of Google search engine optimization techniques in 2020 and beyond.

Read >

New Social Media Platforms on the Rise in 2020

Jan 14, 2020 7:30:00 AM

It used to be that major topics got discussed on social media. Now social media itself is a hotly debated topic. It's for good reason: older platforms are facing growing pains and controversy about their social and political responsibility. What does that mean for marketing? New social media platforms are always going to rise, but they're doing so in a fierce environment. What's the next big social media platform and how will marketing on them be different?

Read >

How Do I Sell More on Instagram in 2020?

Jan 9, 2020 3:00:00 PM

Instagram shoppable posts make selling on Instagram much easier. It's especially important to learn how to use this feature now that Instagram is making things a bit more difficult for influencers by removing likes. Business marketing on Instagram will have to make some adjustments, and the shoppable posts feature provides a solid tool that continues to evolve the platform. If you don't know how to sell on Instagram, follow this guide:

Read >

What Is a Boutique Creative Agency and Why Hire One?

Dec 30, 2019 8:54:00 AM

A boutique agency in marketing is one that's small and specific. It's often composed of a team of talents that's highly skilled and that works together smoothly and efficiently. A creative agency like this can be far more nimble than larger agencies that rely on multiple teams in multiple locations. A smaller agency will also communicate better, be quicker to try new things, and it will give you a point person with deep knowledge of your needs.

Read >

Common Website Errors You Should Fix

Dec 27, 2019 2:47:00 PM

Creating a website is only half the battle. The other half is maintaining the site by locating errors and fixing them promptly. Errors are inevitable on websites, but what separates excellent websites from poor websites is how fast those errors get corrected. The following article describes three common website errors that should be fixed immediately. It also provides actionable tips on how to fix website errors.

Read >

How to Increase Awareness, Engagement, and Conversions

Dec 26, 2019 10:32:00 AM

Your entire online strategy for selling must guide visitors along a path. That marketing funnel leads from campaign to awareness. Understand this as your lead generation. That awareness turns to interest and engagement. You nurture those leads. Finally, those leads commit to sales. The trouble is how narrow that funnel can become as visitors are led step by step. How do you ensure the awareness, engagement, conversion process leads to an outpouring of customers that reflects the resources you've put into it?

Read >

10 Talent Acquisition Strategies for SMBs

Dec 19, 2019 12:57:00 PM

Recruitment marketing for SMBs is often thought of in traditional ways. Some of these still hold true. It's still useful to network, for instance. Talent acquisition strategies have also evolved The same marketing you use to attract and convert customers can be extremely effective in attracting and converting job applicants. There's a way to meld traditional and proven recruitment with modern talent acquisition that brings out the best in both:

Read >

How Do Brands Build Trust?

Dec 17, 2019 2:28:00 PM

Authenticity and transparency are more prized than ever before. Customers want to feel as if they know what they're buying. They want to know the product or service will last. How do brands build trust like this? Service and quality prove trust once it already exists. Content marketing builds trust in the first place:

Read >

Facebook Removing Targeting Options? Here’s What to Do in 2020

Dec 10, 2019 12:04:00 PM

We all remember when the digital world was under fire as a result of the recent Facebook data scandal. As the smoke cleared, Facebook was left with a tough choice in what to do to prove to people that the company is serious about data security and privacy. After all, if users don’t TRUST Facebook, then they won’t USE Facebook. And if users leave Facebook, there won't be anyone left to advertise to on Facebook.

Once again Facebook is taking action against discriminatory advertising by removing a large range of targeting capabilities for  businesses that fall into the housing, employment and credit. When creating ad campaigns for these industries, you now must select the Special Ad Category field or your ads will be declined for non-compliance. This is not good news for the many brands in these categories, as the targeting parameters are much stricter. Special Ad Categories are no longer able to target by age, gender or zip code. They are also limited on the interest and behavior targeting audiences. However, all is not lost! There are still impactful ways to reach your target market with Facebook advertising.

Read >

4 Reasons Why Email Marketing is Still Relevant in 2020

Dec 3, 2019 12:58:00 PM

Why are we talking about email marketing in 2020… isn’t email dead? No! Not by a long shot. In fact, it’s not only alive and well, it can take on other digital marketing techniques and outperform them. It’s a great way to engage your audience and boost overall business results.

Here are four reasons to pursue email marketing in 2020:

Read >

10 Instagram Statistics to Plan Your 2020 Strategy

Nov 26, 2019 2:43:00 PM

Instagram may not have as many users as its massive big brother Facebook, but it is a powerhouse when it comes to grabbing - and keeping - the attention of a target audience One thing that is extremely helpful when trying to stay ahead of the game on Instagram is keeping an eye on stats. While we must be careful and consider the source of said statistics, they can help us predict trends and isolate opportunities in the market to make an impact. The following Instagram statistics are extremely valuable when planning your social media marketing strategy for 2020. Check them out!

Read >

6 Ways Video Marketing Will Grow Your Business in 2020

Nov 21, 2019 8:45:00 AM

Did you know that Facebook generates 8 billion (yes, with a B) video views on an average day? The demand for video is there - and only growing as we approach 2020. But the last thing you want to do is clutter news feeds with poorly produced, irrelevant, and annoying videos people will just scroll past. Video is important, but as brands, we need to keep our standards high. Before jumping on video as one of the top 2020 digital trends, consider how you will use the medium to grow your business.

Read >

7 Reasons Your Social Media Strategy Failed in 2019

Nov 19, 2019 11:45:00 AM

Imagine a cocktail party, filled with all the colleagues, clients, associates, contacts, and connections you need to help you reach your business goals. Now, imagine that you’re late, and you insult some guests while ignoring others. You talk, loudly and endlessly, about your favorite topic: you. And, worst of all, you eat all the bacon-wrapped shrimp. How effective is that party in driving your career and company to new heights?

Read >

2020 Facebook Advertising Benchmarks

Nov 15, 2019 3:07:00 PM

When looking at Facebook ads and their results, it is helpful to have some context as to whether the numbers are good or bad. The social media giant is notoriously tight lipped when it comes to exact averages for cost per click (CPC), cost per thousand (CPM), or click-through rate (CTR). But this is critical information in determining, for example, whether you’re paying too much for an ad or what a good conversion rate is. Fortunately, AdStage has aggregated data from over 13 billion impressions and more than 209 million clicks to help establish some 2020 Facebook advertising benchmarks.

Read >

3 Benefits of an eCommerce Subscription Model

Nov 12, 2019 5:04:48 PM

Embracing an eCommerce subscription model is becoming vital for businesses to survive in today's online marketplace. Retailers like Petco, Chewy, and Amazon use eCommerce subscription services to help convert one-off buyers into repeat customers. While there are many benefits to offering subscriptions via your website, this article will discuss the top three advantages of a subscription model.

Read >

Digital Marketing Trends for 2020

Nov 8, 2019 6:35:00 AM

2020 is fast approaching: what does the digital marketing landscape look like? How can brands most effectively connect, engage, and convert? Social media will continue to be a dominant force, and email is still going strong (in fact, it has one of the highest ROIs of any marketing strategy). But what other trends do we see shaping the future of digital marketing? Here are a few digital marketing trends to watch out for in 2020 so you can plan your budget accordingly. 

Read >

How Long Does it Take to Rank in Google?

Nov 5, 2019 9:27:00 AM

How long does SEO take to work? It varies by circumstance, industry, and competition for keywords. Understand that there are many Google ranking factors and they're adjusted regularly. You can usually expect SEO techniques to show results in three to six months. For extremely competitive fields, this may take a few months longer.

Read >

Top 5 Instagram Takeaways in 2019

Nov 1, 2019 3:37:22 PM

2019 has been a busy year for Instagram. Updates and changes have evolved the platform and optimized the app experience for both users and brands. Changes have ranged from helping facilitate shopping in the app to taking steps to reduce social pressure on the platform. As we head into 2020, it can be hard to remember all the updates and changes that have been made throughout the year. To help refresh your memory, we have rounded up the five most important Instagram takeaways in 2019 for social media influencers and marketers.

Read >

How to Sell MSP Services

Oct 31, 2019 6:53:00 AM

Managed service providers can make a lot of easy mistakes when it comes to how to sell MSP services. MSP lead generation is often over-complicated. The key to prospective customers is that the complex is made accessible and transparent. They don't always want someone to come in and be in charge; they want someone to help them be in charge. That means nurturing trust and usefulness.

Read >

7 Software Marketing Ideas

Oct 28, 2019 4:20:00 PM

Marketing strategy for software development companies has to take advantage of modern technologies. For such a cutting-edge industry, too many advertising ideas still rely on traditional advertising that fails to be cost-efficient or zero in on its target market. Focus on these software marketing ideas to fully take advantage of how people see and engage your business today:

Read >

8 Hotel Marketing Trends for 2020

Oct 25, 2019 3:16:00 PM

As 2019 draws to a close, it’s time to start preparing for a successful new year. Planning is in full swing here at THAT Agency, and we’ve been tracking hotel marketing trends for 2020 in order to bring you the most relevant insights for the hotel industry. Ready? 3… 2… 1:

Read >

THAT Agency and Big Five Tours Partner on New Website Project

Oct 25, 2019 12:45:12 PM

WEST PALM BEACH, Fla. — Big Five Tours & Expeditions, a premier luxury travel company, recently partnered with THAT Agency, a Florida web design firm, on a new website project. The result of these two longtime business associates joining forces to create a new site is the exciting online travel booking experience now live at bigfive.com.

Read >

15 Lead Generation Strategies for IT Companies

Oct 24, 2019 4:58:00 PM

A good IT lead generation agency can list hundreds of strategies to develop and close leads. The key is in narrowing down which of those strategies works best for each situation. Lead generation strategies for IT companies can be surprisingly different from one organization to the next. Are there strategies that work for everybody? These 15 strategies are the most effective and reliable:

Read >