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THATBlog

THAT Blog: Digital & Inbound Marketing | Web Design WPB

How Do I Get My Company on Voice Search?

Oct 29, 2020 3:53:00 PM

People are inherently curious. We ask A LOT of questions: Who? What? Where? When? Why? How? And we want our questions answered... quickly. Is it humankind's curious yet impatient nature that has made voice search so popular? Maybe.

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8 SMB Digital Marketing Challenges and How to Overcome Them

Oct 22, 2020 10:00:00 AM

Many owners and marketers of small- and medium-size businesses (SMBs) consider time and budget constraints to be their top digital marketing challenges. However, these same constraints are cited just as frequently by marketers of big corporations.

To dig deeper into the challenges of digital marketing specific to SMBs, the team at THAT Agency went straight to the source. We put out an open call to SMB owners and marketers via the website helpareporter.com, asking for responses to the following question:

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What Are the New Facebook Rules for 2021?

Oct 15, 2020 5:00:00 PM

With more than 2.7 billion monthly active users worldwide, Facebook has cleared the way for itself as the leading social platform. Therefore, the vast majority of brands cannot afford to neglect the new Facebook rules for 2021 as part of their social media marketing strategies. And, as Facebook changes, users and creators everywhere are wise to pause what they are doing and tune in to the ways their experiences and workflows are bound to shift.

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New Auto Detailing Website Design by THAT Agency

Oct 9, 2020 12:33:59 PM

West Palm Beach, Fla. – Viking Detail, a full-service car detailing business in Selbyville, Del., recently partnered with THAT Agency, an award-winning web design, development and digital marketing firm in West Palm Beach, Fla., to create, develop and launch a new auto detailing website design.

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Tech Company Website Design Goes Custom

Oct 9, 2020 12:19:28 PM

West Palm Beach, Fla. – When 27 Virtual needed a new website, the Sarasota, Fla. technology solutions experts turned to the web design, development and digital marketing experts at THAT Agency of West Palm Beach, Fla.

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Why Is Mobile-First Web Design Important?

Sep 30, 2020 7:30:00 AM

Historically speaking, most web designers have started with the desktop side of any website project and worked their way down until they reach the mobile side. This practice was tried and true. It allowed for the large-scale visualization of the website before one had to imagine the web design sized to fit in the palm of your hand. 

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5 Tips for Your Social Media Strategy in 2021

Sep 23, 2020 8:45:00 AM

Social media strategy has evolved wildly over the years. We could all plan to post on the day of a grand opening or a product release knowing we would get immediate interaction in 2016. Now, our followers may not see an important post in their feed for a week—or at all.

Since social media is constantly changing, the methods in which we make our company's events, initiatives, and information available to our audiences must constantly change as well. As the world of social media marketing grows, it is more important than ever to have a robust strategy to "woo" your audiences on a consistent basis and grow their trust as part of your social media strategy in 2021.

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How Long Does It Take to Design a Law Firm Website?

Sep 16, 2020 12:13:00 PM

Law firm website design faces some tough obstacles. The competition is fierce, and there's a real danger of looking too much like everyone else. That won't get your website noticed. At the same time, it's hard to stand out without seeming gimmicky. That gets your site noticed in the wrong ways. The best law firm websites deliver information in a straightforward way, and look visually unique without seeming unprofessional. That's easy enough to say, but how do you actually get there - and how long does the website design process really take? The following article will answer these questions and more.

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Website Redesign Checklist 2021

Sep 9, 2020 8:59:00 AM

As we move further into the year, you might be thinking that it's time to redesign your website. Before you jump right into hiring a website redesign company, here is a website redesign checklist to consider now and for 2021 to ensure that everything goes smoothly and you are happy with the finished product.

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5 Opportunities to Improve Lead Quality

Aug 31, 2020 11:00:00 AM

Let's face it, driving leads can be hard even when investing in paid search. However, attracting leads is just part of the story. Improving the quality of PPC lead generation or any paid media channel is just as difficult. But there are certainly ways to track and create actionable items to improve the quality and, in turn, the conversion/closing rates once passed to the sales team.

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Custom Built Websites vs. Templates - Which Is Right For You?

Aug 27, 2020 11:01:00 AM

So you've decided that it's time for a website redesign (or a brand-new website) for your business. A question that often comes up at the beginning of this process is whether to use a template or go with a custom built website made just for you. There are pros and cons to each. The following article can help you evaluate your specific business needs to decide which path is ultimately the right one for you.

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What Makes a Good Website?

Aug 20, 2020 6:15:00 AM

For your business to be successful in today's day and age, the most crucial thing needed is a well-designed and optimized website – one that showcases your products and services. Good websites properly convey the story behind your company and brand while positioning your products and services as solutions for potential customers. During design and development, it is important to keep in mind some essential elements that are key to what makes a good website.

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5 Website Navigation Best Practices

Aug 13, 2020 9:00:00 AM

No matter what type of business you have, users are coming to your website to DO something, whether it is buying widgets, reading a blog, or finding more information about your company and products. Navigation is what helps them find their way and find what they are looking for. You can have the most amazing content and the most visually appealing website, but without good website navigation, your users will get frustrated and leave. Navigation is crucial to the success of your website. Here are five website navigation best practices to help make it easy for your users to find what they are looking for.

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THAT Agency Creates New Website for Palm Beach Marine Fuel

Aug 3, 2020 12:01:58 PM

WEST PALM BEACH, Fla.Website design companies can be found just about anywhere, but marine industry website design companies are local to the coast (at least, they should be.)  That's Reason #1 why the Palm Beach Marine Fuel team was pleased with its decision to partner with THAT Agency of West Palm Beach, Florida for a new website. Read on to learn 5 more reasons why.

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What Are the Current Trends in Website Design?

Jul 30, 2020 12:14:00 PM

Modern websites need to use modern website design. It's easy for your site to get lost in the thousands of other sites that may look just like it. This means being selective, though. Choosing every new trend would make things look like a mess. Each design feature has its own strengths and makes a visitor or user look at your site in a new and different way.

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How to Write an RFP for Web Design

Jul 23, 2020 5:23:40 PM

If it's time for a new website or redesign, this is an exciting time for your business! Intuitive, attractive, easy-to-use websites are a must for reaching current and potential customers, converting leads, and ensuring satisfaction throughout every stage of the buyer’s journey. The first step along your website journey, though, is writing an RFP for web design. Why is this so important - and how do you do it?

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Top SMB Online Marketing Challenges

Jul 8, 2020 12:15:00 PM

Digital marketing trends for small business run the gamut. From time-saving AI to list-building WiFi, marketing industry headlines shine their spotlights on the shiny and new. But where do we go for information about the not-so-shiny, sometimes grimy side of digital marketing? Instead of focusing on the next big thing on the horizon, this article sets its sights on the elephant in the room. It discusses the challenges small and mid-sized businesses (SMBs) face in digital and online marketing today.

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How Do I Create Good Content for My Website?

Jul 1, 2020 5:52:43 PM

To understand how to create good content for your website, you first need to understand what good website content is.

 

Good website content is … created for people.

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Why Hire a Professional Web Design Agency?

Jun 30, 2020 10:45:00 AM

Owning a business of any size can be stressful, but small business owners have a number of unique challenges. And yes, budgets are at the top of the list! How can you achieve the results you need to compete with the “big boys” while keeping costs in line? When it comes to small business marketing, going digital offers invaluable answers. But to truly go digital, you need a professional web design -- one that is responsive, mobile friendly, and optimized to convert web traffic into leads and sales.

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How Often Do Companies Redesign Their Websites?

Jun 24, 2020 11:17:00 AM

A common question from business owners is: how often should I redesign my website. Unfortunately, this is a bit of a complicated question without an exact answer.

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How Do You Nurture Online Leads?

Jun 19, 2020 12:15:00 PM

Don't you just hate it when you're on a mission to get exactly what you need from a store and get out, and an all-too-eager salesperson ambushes you? What about when you have a few questions about a product, but you can't find a salesperson to help answer them? Now imagine that, in either scenario, the proverbial salesperson anticipates your needs, so you receive the right amount of service at the right moment in time. While this might sound like something straight out of The Minority Report, it isn't. It's a reality made possible online with help from lead nurturing tools like HubSpot and Pardot.

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10 Reasons Why You Need a New Website

Jun 17, 2020 11:33:02 AM

How can you tell when you need to get a new website? You may mistake some of the signs for other factors. If your product just isn't moving, is it because it's a bad product or because people just aren't finding it through search engines? It could also be because your site takes too long to load, it's too difficult to navigate, or it has security issues.

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What Is a Lead Nurturing Campaign?

Jun 12, 2020 3:06:00 PM

Let's face it. Not every lead you acquire is ready to convert. To earn the trust of those yet-undecided leads, you need to foster or build upon those relationships. In today's digital age, relationship building happens at every stage of the sales and marketing funnel -- from awareness to action. Every touch point, regardless of whether it occurs over the web or over the phone, helps shape a potential customer's perception of your business and its products and services. But how do you convince those yet-undecided leads to take action and buy? That's where a lead nurturing campaign strategy comes in.

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Elegant New Website Design for Boutique Hotel and Residence

Jun 5, 2020 6:30:00 AM

WEST PALM BEACH, Fla. — THAT Agency, one of the top web design companies in Florida, has designed, developed and launched an elegant new website for The James of Hollywood, a boutique luxury hotel and residence in California.

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What to Look for in a Social Media Marketing Agency

Jun 3, 2020 10:05:00 AM

2020 has been an interesting year so far, and when it comes to digital marketing, social media is still one of the most powerful platforms you can leverage for your business during these tough times.. It provides an easily accessible mechanism for immediacy, engagement, and fast, agile strategy shifts. But it can also be fraught with risk: just consider the many (many!) social fails just in 2019 from major brands including Burger King, Snapchat, Chase, Ruffles, and more. Keeping your community on-message while building awareness, generating leads, and converting followers can be tough, and missteps can be costly in terms of reputation and lost opportunity. An experienced social media marketing agency can help you navigate this terrain successfully and harness the power of connection.

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6 Tips for Marketing to High End Consumers

May 27, 2020 12:21:00 PM

High end marketing demands different strategies than more general advertising. Consumer marketing strategies that are used for broad appeal can often backfire and devalue a luxury product. The recognition your brand earns across a large group of people won't translate into value the way recognition across a narrow and precise market will. That's where we'll start:

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New Gym Website Design for CrossFit Sea Dog

May 20, 2020 11:56:00 AM

WEST PALM BEACH, Fla. CrossFit Sea Dog, a new gym in Jupiter, Florida, partnered with the South Florida web design and development professionals at THAT Agency to launch a website. The gym website design showcases CrossFit Sea Dog's facility, equipment and classes as well the extensive knowledge, certifications and expertise of its owners and personal training staff.

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What to Know Before Hiring a Digital Marketing Agency

May 13, 2020 10:54:00 AM

If you’ve found yourself on this page, you’re most likely considering the benefits of hiring a digital marketing agency to assist with your marketing needs. Whether you need an extra bump in your marketing efforts or you’re not in the financial position to hire an in-house team, there are a few things to take into account before making a final, informed decision about working with an agency partner. Whatever the case, this is an exciting part of your company’s overall growth and journey towards becoming a marketing powerhouse!

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New Website for Clayton Trial Lawyers

May 6, 2020 10:09:12 AM

WEST PALM BEACH, Fla. — THAT Agency, a South Florida web design and digital marketing agency, has launched a website for Clayton Trial Lawyers, a new Fort Lauderdale law firm representing clients in bad faith and business interruption claims, business litigation, construction litigation, employment litigation, intellectual property litigation, insurance defense, landlord and tenant disputes, and personal injury cases.

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Top Email Marketing Questions and Answers for 2020

Apr 29, 2020 7:54:00 AM

Email marketing has changed significantly the past few years. As a result, many email marketers today are filled with uncertainty. This is made worse by organizations protecting their own strategies as if they're top secret. This layer of secrecy prevents the sharing of knowledge and best practices. The good news is, the email marketing team at THAT Agency has put together this article containing the most frequently asked email marketing questions and answers.

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Local SEO Company Vetting Made Easier

Apr 22, 2020 12:30:00 PM

Who is the best local SEO company? You can skim through pages and pages of rankings, but the best company is really the one you can trust. Ok, then how do you know who to trust -- especially when you aren't exactly fluent in the language of search engine optimization? This article, and the brief local SEO glossary within it, can help you bridge the communication gap and identify the best SEO firms to service your business.

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New Website Launch for Sea Hunter Capital, LLC

Apr 9, 2020 1:42:56 PM

WEST PALM BEACH, Fla. — THAT Agency, an award-winning web design and digital marketing company, has launched a new website for Sea Hunter Capital, LLC, a Palm Beach wealth management firm.

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Advertising on Waze as a Small Business: What You Need to Know

Apr 8, 2020 10:46:00 AM

Like many small business marketers, you are constantly looking for ways to expand on your digital footprint and drive traffic to your storefront. It can be a tough task to not only weed through all the marketing options and platforms out there, but also show an ROI or trend line on tactics and campaign efforts. With that in mind, this post speaks specifically to vetting advertising on Waze. Let's take a look at the options, the app's competition, and how to do tracking so you can decide if this is a good channel in which to invest.

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COVID-19 and Digital Marketing: Adjusting Your Strategy

Apr 3, 2020 11:38:17 AM

The Coronavirus (COVID-19) pandemic has changed our lives. Our daily routines are impacted by school and business closures. Our vocabularies include new terms like social distancing, self-quarantining, and sheltering in place. Even our personal habits are affected, as we now more vigorously wash our hands and avoid touching our faces.

Amid this public health crisis, US consumer behavior also has changed. Online shopping has become more popular than ever – as has the consumption of digital content. Social media, email, search engine, video streaming, and podcast platform usage has grown out of a collective desire to stay safe, informed, connected, entertained, and productive.

With so many eyes and ears tuned to the digital realm, it is vital for your business to have a strong digital presence.

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What Are the Advantages of Strategic Planning?

Mar 31, 2020 3:43:00 PM

The most difficult position a business can find itself in is just keeping up day-to-day. There are so many daily operations, tasks, and emails that it becomes impossible to look ahead. You're doing all you can to chip away at a backlog of work. This torpedoes your long-term plan, and it's why businesses need to focus on the advantages of strategic planning. Many businesses follow a plan but only discuss or update it once a year. This is how they begin to tread water instead of swimming ahead. What are the benefits of strategic planning that solve this problem?

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10 Elements of an Effective Marketing Strategy

Mar 26, 2020 4:55:00 PM

Regardless of what product you're selling or what service you're offering, there are key elements to any effective marketing strategy. Here are 10 essential aspects you can't afford to overlook:

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How to Create an IMC Strategy

Mar 20, 2020 4:42:00 PM

What makes a good integrated marketing communications plan? An IMC strategy should be built calmly and with a lot of input. It should be honest about your organization's position, and know the difference between needs and desires. It should be resourced properly and measured as it runs. Most of all, such a plan is built step-by-step. You'll see why in a second:

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THAT Agency Provides New Website for South Florida Flooring Installation Company

Mar 20, 2020 10:53:29 AM

East Coast Flooring & Interiors recently launched a new website for those looking to have commercial or high-end residential flooring and surfaces installed in their South Florida businesses or homes. In addition to showcasing the company’s portfolio of work, the site offers practical information about different types of flooring, surfaces and installations.

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How to Be More Strategic in Your Strategic Planning

Mar 11, 2020 4:07:00 PM

Strategy is based on goals. Your plan to achieve those goals requires design. There's an art to any kind of design, no matter how practical or business-oriented it is. Many go into strategic planning with an idea of applying anything and everything they can think of. If it can be achieved, let's achieve it, right? Yet this can result in redundancies, overwork, and dead-end paths. It's important to identify the elements of strategic planning that are best to implement. Don't mistake doing everything possible for doing it the most efficient way.

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What Is Keyword Mapping and Why Is It Important?

Mar 9, 2020 1:37:00 PM

As an inbound marketing agency, we’re constantly exploring businesses’ goals and how to help them achieve the ideal level of awesomeness they have in their heads.  However, often times when we ask a client what their goals are, their answer is, “I want my website to rank number one on Google”.  While this answer uncovers a few misconceptions about search engine optimization (SEO), I’m not going to focus on that.  Instead, I’m going to dive deeper into keyword mapping and explain why it’s important to get the right pages on your website to show up for the right searches.

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How to Track the ROI of Your Marketing Agency

Mar 3, 2020 1:15:00 PM

Tracking marketing ROI is elusive. Strategies can often take a number of months to take full effect, and agencies course-correct and enhance their tactics regularly. It’s also true that there are a number of elements that are outside the marketing agency’s control (e.g., search engine algorithm changes) that can have an effect on results.

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What's New in Inbound Marketing for 2020?

Feb 26, 2020 1:15:00 PM

Your 2020 inbound marketing strategy needs to be based around high-quality content. It should be content that's researched, well written, and well presented. The amount that's out there is staggering, so you need to ensure your content doesn't just capture a visitor's attention. It should also engage them and encourage them to take the next step. Let's go through the ways to get this done:

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How Brands Can Leverage Micro Influencer Marketing

Feb 20, 2020 10:30:00 AM

The biggest influencers have broad, non-specific audiences. That's useful for them, but not always for a brand designing a marketing campaign for them. Brands using micro influencers can reach more deeply into very specific target markets. Micro influencer marketing in 2020 will continue to grow and build on a number of very recent successes.

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5 Benefits of Hiring a Local Marketing Agency

Feb 18, 2020 10:23:00 AM

What are the benefits of hiring a local marketing agency? The digital world is still connected to the geographic one. This makes a big difference. If you are doing business in dynamic, lively South Florida, there are many advantages to partnering with a marketing agency in Palm Beach County. Read on to find out exactly why local is better.

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What Does a Digital Agency Do?

Feb 13, 2020 2:22:00 PM

What is a digital agency? What does a digital agency do? Digital marketing today is an overwhelming, chaotic mess. It requires both technical specialists and creative writers and artists who work as a whole to realize any strategy effectively. That's demanding, and something most businesses don't have the time or expertise to manage. After all, you have to perform the day-to-day tasks that make the business work in the first place. A digital agency is what can pursue effective marketing for you, while making the entire field easier to understand.

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Signs It's Time to Hire a Digital Marketing Agency

Feb 11, 2020 11:30:00 AM

There are a number of signs you need a digital marketing agency. Let's cut to the chase: the most obvious sign is that you're looking for signs in the first place. Many businesses spend too long figuring out when to hire a marketing agency, when many of the questions they're asking are best answered by the agencies themselves. Whether hiring or not, start looking at the possibility and talking to agencies the minute you begin to wonder. It's better to hire a marketing agency too soon than too late.

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How to Evaluate a Digital Marketing Agency

Feb 6, 2020 2:41:00 PM

Investing in a partnership with a digital marketing agency is critical in today’s fast-paced digital world - but wasting money on an inexperienced or ineffective firm does more harm than good. There’s nothing more frustrating than blowing an already-strained budget on an agency that doesn’t give you the results that you want and need. Can you avoid this expensive headache? You bet! To be sure you choose the right agency to market your brand, follow this expert advice on how to evaluate a digital marketing agency.

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10 Benefits of Hiring a Digital Marketing Agency

Feb 4, 2020 7:45:00 AM

What are the benefits of hiring a digital marketing agency? Expertise is one of the top strengths of a digital marketing agency. So is the scope of what they can take on for your business, effectively enabling your in-house marketing team to work more efficiently.

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Questions to Ask Your Digital Marketing Agency

Jan 30, 2020 6:30:00 AM

Digital marketing seems to change at a breakneck pace. Every day there's a new tool or strategy. It can all become overwhelming very quickly. The best digital marketing agency is one that's shown it can adapt and keep your marketing ahead of the curve. There's no magic button that changes your marketing overnight. It's about identifying strategies that will stay relevant and build a foundation of success for a long time to come. With that in mind, what are the right questions to ask your digital marketing agency?

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How to Choose an Inbound Agency

Jan 27, 2020 5:24:20 PM

Choosing an inbound marketing agency is a big decision -- one that you, as a business owner or chief marketing officer, cannot afford to take lightly. Outsourcing your inbound marketing to experts can save you and your team precious time and headache. However, outsourcing that work to amateurs can have quite the opposite effect. How do you know what to look for in an inbound agency partner? Read on.

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Crucible Risk Management Web Design and Development a Success

Jan 23, 2020 5:51:49 PM

WEST PALM BEACH, Fla. — THAT Agency's recent risk management web design and development project is a success. The brand-new website created for Crucible Risk Management and Investigations, LLC of Paramus, NJ officially launched on January 9, 2020 and is steadily gaining traffic.

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How to Capture Leads in 2020

Jan 23, 2020 4:19:00 PM

Lead capture strategy in 2020 is easy to understand and difficult to master. Too many organizations think that the key to capturing leads is to find that one magical approach. Then everything clicks into place, right? A capable digital agency knows that lead captures rely on multiple approaches that are designed to build on each others' strengths.

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7 Tips for Hotel Digital Marketing Campaigns in 2020

Jan 21, 2020 3:46:00 PM

Whether you’re the manager of a destination resort or the owner of a boutique hotel appealing to a specific type of guest, your hotel digital marketing strategy sets the stage for how your guests perceive their potential stays. Online travel agents (OTAs) are a great way to get the exposure, but they don’t help you get more direct bookings.

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5 Google SEO Trends for 2020

Jan 16, 2020 5:26:00 PM

What are the SEO trends for 2020? The nature of SEO is continuing to evolve, and it's a race against competitors to pick up new traffic searching in new ways. Where should you put your focus and investment? Read on to find out how to fully take advantage of Google search engine optimization.techniques in 2020 and beyond.

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New Social Media Platforms on the Rise in 2020

Jan 14, 2020 7:30:00 AM

It used to be that major topics got discussed on social media. Now social media itself is a hotly debated topic. It's for good reason: older platforms are facing growing pains and controversy about their social and political responsibility. What does that mean for marketing? New social media platforms are always going to rise, but they're doing so in a fierce environment. What's the next big social media platform and how will marketing on them be different?

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5 Luxury Ad Trends for 2020

Jan 10, 2020 4:23:21 PM

Luxury ads follow many different rules, but there are very specific trends that can be identified for 2020. A luxury advertising agency should be able to tell you not just about these, but about building your brand in the long-term. Indeed, many of these trends foreshadow greater movements in luxury advertising that must be understood as not just a factor of one year, but an evolution across several.

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How Do I Sell More on Instagram in 2020?

Jan 9, 2020 3:00:00 PM

Instagram shoppable posts make selling on Instagram much easier. It's especially important to learn how to use this feature now that Instagram is making things a bit more difficult for influencers by removing likes. Business marketing on Instagram will have to make some adjustments, and the shoppable posts feature provides a solid tool that continues to evolve the platform. If you don't know how to sell on Instagram, follow this guide:

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How to Do Conversational Commerce in 2020

Jan 7, 2020 3:58:00 PM

Conversational commerce has quietly grown into a major factor in digital marketing. It has been mentioned as an on-the-rise trend, but it's embracing its potential ahead of most expectations. It differs from chatbots by focusing on messaging apps instead of websites.

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A Quick Overview of Dynamic Email Marketing in 2020

Jan 2, 2020 9:45:00 AM

People are often surprised at how effective email marketing is today. While some are under the impression that email died off a few years ago, these people are gravely mistaken. Email consistently pulls in a higher return on investment than other digital marketing tactics, including social media marketing and pay-per-click advertising. While it can be tricky to put together a great email campaign, dynamic email marketing can open the door to doing just that - even, or especially, in 2020.

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What Is a Boutique Creative Agency and Why Hire One?

Dec 30, 2019 8:54:00 AM

A boutique agency in marketing is one that's small and specific. It's often composed of a team of talents that's highly skilled and that works together smoothly and efficiently. A creative agency like this can be far more nimble than larger agencies that rely on multiple teams in multiple locations. A smaller agency will also communicate better, be quicker to try new things, and it will give you a point person with deep knowledge of your needs.

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Common Website Errors You Should Fix

Dec 27, 2019 2:47:00 PM

Creating a website is only half the battle. The other half is maintaining the site by locating errors and fixing them promptly. Errors are inevitable on websites, but what separates excellent websites from poor websites is how fast those errors get corrected. The following article describes three common website errors that should be fixed immediately. It also provides actionable tips on how to fix website errors.

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How to Increase Awareness, Engagement, and Conversions

Dec 26, 2019 10:32:00 AM

Your entire online strategy for selling must guide visitors along a path. That marketing funnel leads from campaign to awareness. Understand this as your lead generation. That awareness turns to interest and engagement. You nurture those leads. Finally, those leads commit to sales. The trouble is how narrow that funnel can become as visitors are led step by step. How do you ensure the awareness, engagement, conversion process leads to an outpouring of customers that reflects the resources you've put into it?

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10 Ways to Reduce Advertising Costs in 2020

Dec 23, 2019 10:05:00 AM

Are your advertising costs too high? You're not alone! This critical function often represents a significant challenge for small and medium businesses, who face a catch-22. After all, you need the advertising to keep the flow of customers steady and growing, but with budgets already tight, the last thing you need in your life is another expense.

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10 Talent Acquisition Strategies for SMBs

Dec 19, 2019 12:57:00 PM

Recruitment marketing for SMBs is often thought of in traditional ways. Some of these still hold true. It's still useful to network, for instance. Talent acquisition strategies have also evolved The same marketing you use to attract and convert customers can be extremely effective in attracting and converting job applicants. There's a way to meld traditional and proven recruitment with modern talent acquisition that brings out the best in both:

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How Do Brands Build Trust?

Dec 17, 2019 2:28:00 PM

Authenticity and transparency are more prized than ever before. Customers want to feel as if they know what they're buying. They want to know the product or service will last. How do brands build trust like this? Service and quality prove trust once it already exists. Content marketing builds trust in the first place:

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Where Should You Use Instagram Hashtags in 2020?

Dec 12, 2019 3:41:00 PM

For years there has been a great debate over where hashtags should be placed. Should they go in the posts' captions or in the comments? Due to the mystery surrounding exactly how the Instagram algorithm works, it has been difficult to paint a complete picture regarding which hashtag methods create the most engagement, reach, and new followers.

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Facebook Removing Targeting Options? Here’s What to Do in 2020

Dec 10, 2019 12:04:00 PM

We all remember when the digital world was under fire as a result of the recent Facebook data scandal. As the smoke cleared, Facebook was left with a tough choice in what to do to prove to people that the company is serious about data security and privacy. After all, if users don’t TRUST Facebook, then they won’t USE Facebook. And if users leave Facebook, there won't be anyone left to advertise to on Facebook.

Once again Facebook is taking action against discriminatory advertising by removing a large range of targeting capabilities for  businesses that fall into the housing, employment and credit. When creating ad campaigns for these industries, you now must select the Special Ad Category field or your ads will be declined for non-compliance. This is not good news for the many brands in these categories, as the targeting parameters are much stricter. Special Ad Categories are no longer able to target by age, gender or zip code. They are also limited on the interest and behavior targeting audiences. However, all is not lost! There are still impactful ways to reach your target market with Facebook advertising.

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How to Get on the First Page of Google in 2020

Dec 5, 2019 1:18:00 PM

You want to get on the first page of Google in 2020. To do so, you're competing with every other business in your industry. Some have years of experience on you. Some have marketing departments that dwarf your own. Some have marketing budgets larger than your business's entire budget. Can you still do it? Can you still get to that first page? Yes. It takes work, building content over time, and knowing the ins and outs of your task from SEO keywords to Google SERP features.

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4 Reasons Why Email Marketing is Still Relevant in 2020

Dec 3, 2019 12:58:00 PM

Why are we talking about email marketing in 2020… isn’t email dead? No! Not by a long shot. In fact, it’s not only alive and well, it can take on other digital marketing techniques and outperform them. It’s a great way to engage your audience and boost overall business results.

Here are four reasons to pursue email marketing in 2020:

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5 Things to Expect from Content Marketing in 2020

Nov 29, 2019 8:18:00 AM

Proving he is a man with tremendous foresight, Bill Gates, in 1996, said, “Content is king.” He envisioned a future in which the internet was a marketplace for content. Fast-forward a few decades, and Mr. Gates was, of course, correct. This king still rules the digital space. So what can we expect when it comes to content marketing in 2020?

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10 Instagram Statistics to Plan Your 2020 Strategy

Nov 26, 2019 2:43:00 PM

Instagram may not have as many users as its massive big brother Facebook, but it is a powerhouse when it comes to grabbing - and keeping - the attention of a target audience One thing that is extremely helpful when trying to stay ahead of the game on Instagram is keeping an eye on stats. While we must be careful and consider the source of said statistics, they can help us predict trends and isolate opportunities in the market to make an impact. The following Instagram statistics are extremely valuable when planning your social media marketing strategy for 2020. Check them out!

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6 Ways Video Marketing Will Grow Your Business in 2020

Nov 21, 2019 8:45:00 AM

Did you know that Facebook generates 8 billion (yes, with a B) video views on an average day? The demand for video is there - and only growing as we approach 2020. But the last thing you want to do is clutter news feeds with poorly produced, irrelevant, and annoying videos people will just scroll past. Video is important, but as brands, we need to keep our standards high. Before jumping on video as one of the top 2020 digital trends, consider how you will use the medium to grow your business.

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7 Reasons Your Social Media Strategy Failed in 2019

Nov 19, 2019 11:45:00 AM

Imagine a cocktail party, filled with all the colleagues, clients, associates, contacts, and connections you need to help you reach your business goals. Now, imagine that you’re late, and you insult some guests while ignoring others. You talk, loudly and endlessly, about your favorite topic: you. And, worst of all, you eat all the bacon-wrapped shrimp. How effective is that party in driving your career and company to new heights?

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2020 Facebook Advertising Benchmarks

Nov 15, 2019 3:07:00 PM

When looking at Facebook ads and their results, it is helpful to have some context as to whether the numbers are good or bad. The social media giant is notoriously tight lipped when it comes to exact averages for cost per click (CPC), cost per thousand (CPM), or click-through rate (CTR). But this is critical information in determining, for example, whether you’re paying too much for an ad or what a good conversion rate is. Fortunately, AdStage has aggregated data from over 13 billion impressions and more than 209 million clicks to help establish some 2020 Facebook advertising benchmarks.

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Starting Your 2020 Business Planning - Where to Begin?

Nov 13, 2019 8:00:00 AM

Planning for the next year always seems like a daunting task. Ideas trample over each other, as budgetary and logistical concerns jockey for brain space. Whether you are new to this or a seasoned pro, the following can serve as a simple guide to 2020 business planning.

Now is the time to be more disciplined. This step-by-step process can help you in creating a strategic business plan:

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3 Benefits of an eCommerce Subscription Model

Nov 12, 2019 5:04:48 PM

Embracing an eCommerce subscription model is becoming vital for businesses to survive in today's online marketplace. Retailers like Petco, Chewy, and Amazon use eCommerce subscription services to help convert one-off buyers into repeat customers. While there are many benefits to offering subscriptions via your website, this article will discuss the top three advantages of a subscription model.

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How to Set Your 2020 Social Media Advertising Budget

Nov 11, 2019 12:30:00 PM

2019 is drawing to a close, and you know what that means. Countdowns? Parties? Noise-makers? Champagne? No, it means it’s time to get serious about your 2020 social media advertising budget. Which is just as fun as parties. No, it’s not, but it is necessary, especially considering about half the world’s population has a social media account - and counting. 

When creating a social media advertising strategy, one of the most frequently asked questions is how much to invest. This is always a fun exercise, because social media channels will ingest however much budget you are willing to pony up, so the issue is really about how much budget you are comfortable allocating. To reach your brand-building goals, spend must reflect social’s importance.

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Digital Marketing Trends for 2020

Nov 8, 2019 6:35:00 AM

2020 is fast approaching: what does the digital marketing landscape look like? How can brands most effectively connect, engage, and convert? Social media will continue to be a dominant force, and email is still going strong (in fact, it has one of the highest ROIs of any marketing strategy). But what other trends do we see shaping the future of digital marketing? Here are a few digital marketing trends to watch out for in 2020 so you can plan your budget accordingly. 

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How to Communicate with Your Target Audience

Nov 7, 2019 5:48:00 PM

Your target audience is the one most likely to have interest in your brand. This is the group most likely to engage your site, share your content, and buy your product or service. Reaching 10,000 people in your target audience will develop more sales than reaching 20,000 out of it. Do you know how to reach your target audience? These are the ways to reach your target market that are most important:

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How Long Does it Take to Rank in Google?

Nov 5, 2019 9:27:00 AM

How long does SEO take to work? It varies by circumstance, industry, and competition for keywords. Understand that there are many Google ranking factors and they're adjusted regularly. You can usually expect SEO techniques to show results in three to six months. For extremely competitive fields, this may take a few months longer.

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Top 5 Instagram Takeaways in 2019

Nov 1, 2019 3:37:22 PM

2019 has been a busy year for Instagram. Updates and changes have evolved the platform and optimized the app experience for both users and brands. Changes have ranged from helping facilitate shopping in the app to taking steps to reduce social pressure on the platform. As we head into 2020, it can be hard to remember all the updates and changes that have been made throughout the year. To help refresh your memory, we have rounded up the five most important Instagram takeaways in 2019 for social media influencers and marketers.

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How to Sell MSP Services

Oct 31, 2019 6:53:00 AM

Managed service providers can make a lot of easy mistakes when it comes to how to sell MSP services. MSP lead generation is often over-complicated. The key to prospective customers is that the complex is made accessible and transparent. They don't always want someone to come in and be in charge; they want someone to help them be in charge. That means nurturing trust and usefulness.

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7 Software Marketing Ideas

Oct 28, 2019 4:20:00 PM

Marketing strategy for software development companies has to take advantage of modern technologies. For such a cutting-edge industry, too many advertising ideas still rely on traditional advertising that fails to be cost-efficient or zero in on its target market. Focus on these software marketing ideas to fully take advantage of how people see and engage your business today:

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8 Hotel Marketing Trends for 2020

Oct 25, 2019 3:16:00 PM

As 2019 draws to a close, it’s time to start preparing for a successful new year. Planning is in full swing here at THAT Agency, and we’ve been tracking hotel marketing trends for 2020 in order to bring you the most relevant insights for the hotel industry. Ready? 3… 2… 1:

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THAT Agency and Big Five Tours Partner on New Website Project

Oct 25, 2019 12:45:12 PM

WEST PALM BEACH, Fla. — Big Five Tours & Expeditions, a premier luxury travel company, recently partnered with THAT Agency, a Florida web design firm, on a new website project. The result of these two longtime business associates joining forces to create a new site is the exciting online travel booking experience now live at bigfive.com.

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15 Lead Generation Strategies for IT Companies

Oct 24, 2019 4:58:00 PM

A good IT lead generation agency can list hundreds of strategies to develop and close leads. The key is in narrowing down which of those strategies works best for each situation. Lead generation strategies for IT companies can be surprisingly different from one organization to the next. Are there strategies that work for everybody? These 15 strategies are the most effective and reliable:

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10 SaaS Marketing Best Practices

Oct 22, 2019 4:57:00 PM

SaaS marketing best practices build a prospective customer's confidence and trust in you. A customer should feel like they can learn from you, utilize your software effectively, communicate clearly, and continue deriving value from doing business with you. SaaS marketing channels vary from online to referrals and even events, but they're not isolated from each other. They're all part of a whole and should reinforce and evidence the strengths of next channel.

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14 Digital Marketing Trends to Watch Out For

Oct 21, 2019 4:32:32 PM

Marketing has changed more in the past few years than it has in the past few decades. And, as we look at the present and set our sights on the future, change seems the only constant. Let's face it. We are living in a digital world - one that's progressing rapidly without showing any signs of slowing down. With that being said, here are 14 new digital marketing trends to watch out for.

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MSP Lead Generation on LinkedIn

Oct 17, 2019 9:49:00 AM

MSP lead generation on LinkedIn isn't as intimidating as it sounds. If you're already familiar with LinkedIn, you already have a leg up on understanding it. LinkedIn lead generation strategy has more to do with consistency than anything else. It doesn't require a huge resource investment if you already have a strong inbound marketing strategy being implemented.

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What Are the Best Marketing Strategies for IT Companies?

Oct 15, 2019 3:56:00 PM

The best marketing strategies for IT companies build trust. The organizational leaders who make decisions about hiring an IT company are putting their company's future in someone else's hands. They're often entrusting you with their security and reputation, their customer's data and privacy, and even how their business thinks and interacts on a day-to-day basis. That's an incredible responsibility to place in someone else's hands. It's why the most effective marketing strategies for tech companies build relationships that convey knowledge and develop trust at every step.

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4 Steps for IT Marketing Success

Oct 10, 2019 12:37:00 AM

It's true that IT marketing success relies on inbound marketing. Yet many imagine this is an end goal in itself. What do you do with all those sales leads you are generating? Marketing isn't just about producing traffic. It's about doing something with all that traffic. Strategic marketing for IT companies must involve a streamlined conversion process for turning those leads into clients.

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10 Marketing Mistakes Managed Service Providers Make

Oct 8, 2019 10:04:00 AM

A managed services marketing strategy needs communication and coordination. Everyone starts out knowing this, and yet there are many unpredictable ways that these elements can break down. Perhaps you have an unclear idea of the shape of a team you're talking to, or you overlook a strength you should be marketing as a priority. There are a number of MSP marketing mistakes to avoid. Make sure you avoid 10 of the biggest pitfalls:

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Should You Use TikTok to Promote Your Brand?

Oct 4, 2019 8:10:00 AM

The social media app TikTok seems to have exploded out of nowhere with more than 1 billion downloads in its first year. With such tremendous growth, it’s no surprise that marketers are wondering if it is beneficial to advertise on TikTok. Let’s unravel the mystery of how to use TikTok and determine whether the platform is worth including in your brand's social media strategy.

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How to Create a Managed Services Marketing Plan

Oct 3, 2019 9:12:00 AM

A managed services marketing plan starts with understanding your business's qualities. How do they fit into your industry? Understand this and you can begin seeing how potential clients perceive your business. This gives you a place to start adjusting your MSP marketing plan – or to create a new one altogether.

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How to Dominate Social Media in 2020

Oct 2, 2019 3:50:03 PM

Video content has become a major trend in the digital marketing world. Behind Google, the social media video platform YouTube is the second largest search engine in the world. Instagram's algorithm gives preference to videos when ranking content. And, a study by Rawshorts predicts, "by 2020, 82% of internet traffic will come from video."

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How to Market IT Services

Oct 1, 2019 3:42:00 PM

IT marketing strategies are far more complex than those of most industries. Short-term marketing pushes are not very effective because of the expense of IT services. A business isn't just buying a product or ancillary service. They're choosing to partner with someone who will provide the technological backbone that shapes how their business runs on a day-to-day basis. That makes businesses skittish. They need to be reassured constantly before choosing your services, so an IT services marketing plan requires a long-term approach.

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3 Biggest Blogging Mistakes for Businesses

Sep 29, 2019 8:06:43 PM

The purpose of a business blog is twofold: it should provide ideal customers with useful information related to a business' products and services, and it should increase organic search traffic to a business' website. Unfortunately, the three biggest blogging mistakes for businesses can negate the purpose of blogging to begin with. Read on to find out if your business blog is guilty of one or more of these blunders.

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What Is Lead Attribution?

Sep 26, 2019 4:24:00 PM

Modern branding is changing. No longer does a business rely on their customer making a purchase through a single click to the website. Branding is about forming communities around that brand. Customers are careful about becoming brand loyal. They'll read your content, check out reviews, follow you on social media, and often make dozens of visits to your site before making a purchase. This is what lead attribution seeks to measure and there is more than one marketing attribution model that tells this story.

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How to Analyze Conversion Paths Using Google Analytics

Sep 24, 2019 12:15:00 PM

Customers tend to follow a long conversion path before making a purchase. According to Monster, 95% of visitors will not convert on their very first visit. This makes sense. They have more web analytics tools than ever to comparison shop and check reviews. With everything at their fingertips online, customers also don't feel the pressure of being in a store with a schedule and a salesperson looking at them with the expectation to buy. They can take their time. You'll still be there in a few days.

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Last Click Attribution

Sep 19, 2019 1:37:00 PM

Is last click attribution over-valued? Data driven attribution models tell you how someone clicked onto your website. Perhaps they've visited a dozen times before and regularly read your website content. Is the last time they visited your site really the route that closed them on a sale? That doesn't give credit to all the other interest they've shown. It means a last click model could be misleading you.

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Signs You're Using the Wrong Attribution Model

Sep 17, 2019 7:12:00 AM

Attribution models give you information about how customers engage with your website. Some of that information is much more useful, some of it less. It's easy to make marketing attribution mistakes that lead you to overlook value. It's crucial to know which attribution model to use for your business, your marketing strategy, and your website.

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Google Analytics: How to Change Attribution Models

Sep 12, 2019 10:19:00 AM

It's relatively easy to change your Google Analytics attribution model. This can allow you to measure campaign attributions much more precisely. The first few times you go through this process, use this step-by-step list. Pretty soon, you'll be able to do it from memory.

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How Do I Search for Text in Google Images?

Sep 11, 2019 8:18:44 AM

Google Photos provides many methods of searching through your personal photo library. However, one Google image search and indexing component that has been on users' wish lists for a while is the ability for the platform to recognize text within images.

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What's the Best Attribution Model for eCommerce?

Sep 10, 2019 9:02:00 AM

Attribution modeling gets into some complex territory. It can be broken down into its fundamentals with ease, but understanding how they relate can send heads spinning. Is there even such a thing as a best attribution model for eCommerce?

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How Much Should Companies Spend on Marketing?

Sep 5, 2019 10:11:00 AM

How much marketing budget should you assign? This will vary by a business's needs, but there are a few guidelines that help make a marketing budget breakdown simpler. The U.S. Small Business Administration recommends that 7 to 8 percent of gross revenue should be dedicated to marketing. This is recommended for businesses which are under $5 million a year in sales and that have a net profit margin of 10 to 12 percent. How do other elements impact this? Can you spend less, and how is this broken down between long-term efforts vs. major projects?

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6 Video Marketing Tips for 2019

Aug 29, 2019 12:07:00 PM

Many businesses feel left or lagging behind when it comes to video marketing. They don't know where to start. Some have begun implementing video marketing tips and creating video content only to realize they're not finding the right audience or they're leaving viewers disinterested. You don't want video content that wears your potential and existing customers' patience thin. It has to be part of building your brand. How do you do that? Start with these helpful tips for video marketing:

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Why Your Company Should Partner with Influencers

Aug 27, 2019 4:45:33 PM

Social media influencers are powerful ambassadors for your organization. They distribute information about your products and services, and they raise brand awareness. Here's a quick snapshot of some of the other benefits of partnering with social media influencers for marketing.

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Google SEO: What's Relevant for 2019

Aug 27, 2019 2:36:00 PM

How important is SEO in 2019? It's more important than ever before, if you want high-quality organic website traffic and qualified leads. Let's take a look at the latest evolution of Google SEO best practices:

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7 B2B Email Marketing Best Practices for 2019

Aug 22, 2019 12:20:00 PM

Are you integrating email campaigns into your overall B2B marketing strategy? You should be. Let’s see what the stats have to say: according to eConsultancy, the majority (68%) of companies say that email marketing is an “excellent” channel, and it delivers almost a quarter of all sales. 59% of B2B marketers say that email has the highest impact on overall revenue generation, and the ROI… well, that speaks for itself. It can be as high as $43 for every $1 expended. We’re sold on it!

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10 Effective B2B Marketing Strategies for 2019

Aug 20, 2019 9:25:00 AM

What are your B2B sales and marketing goals? Where are you now in terms of customer relationships, campaigns, and conversions? And where would you like to take your company? The following B2B marketing strategies are integral in helping you hit your targets and elevate your brand’s performance.

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How to Create a Social Media Strategy in 5 Easy Steps

Aug 16, 2019 8:00:00 AM

It’s a well-known fact that social media is a vital marketing tool for businesses of all sizes in all industries. However, many businesses are using social media without a formal strategy in place. I am sure every other aspect of your business has a strategy to achieve a projected goal. Why should social media be any different? Having random posts on social media is not going to produce bottom-line results. The following five steps can help you create a social media strategy that effectively achieve your business goals.

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4 Ways B2B Content Marketing Differs from B2C

Aug 15, 2019 4:30:00 PM

B2B customers are significantly different than B2C customers. Think of it this way: you see a candy bar, a shirt, or a pair of sneakers… and you buy! You research big ticket items, of course, but as they say, people buy on emotion and justify with logic. A B2B buyer is a different beast: they are far less driven by emotion. Instead, they are guided by practicality, cost savings, and the benefits that a solution offers. Understanding the differences is key in creating an effective B2B content marketing strategy.

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3 B2B Marketing Trends to Watch in 2019

Aug 13, 2019 9:40:00 AM

The nature of the internet is constant change, and this is true of the marketing world as a whole as well. Keeping on top of continuous evolution can be challenging: what is worth your time? What is a waste of time - not to mention a waste of your energy and resources? To help, we’ve zeroed in on three B2B marketing trends taking precedence this year.

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2019 B2B Marketing Spend by Industry

Aug 8, 2019 10:17:00 AM

Who doesn’t love crunching the numbers and planning the next fiscal year’s budget? All right… not the most fun project, but it is one of the most critical in terms of your business’s ability to survive and thrive in the coming year. It can be helpful to analyze B2B marketing spend by industry to see how your numbers align with your competitors. Let’s get to it.

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Why Hire a B2B Marketing Agency in 2020

Aug 6, 2019 3:39:00 PM

We can do it in-house. We can add marketing tasks to this person and that person’s role. Hiring an agency will cost too much. We know that making the decision to engage a B2B marketing agency requires thought and planning; it’s an investment in your organization’s future. Here are a few reasons why you should hire a marketing agency - and transform how you do business.

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Signs of Email Fatigue

Aug 2, 2019 2:00:29 PM

If you are researching the signs of email fatigue, chances are you have already noticed a negative trend in your email marketing engagement metrics. By understanding the signs and causes of email fatigue, you can take action to get your email engagement metrics back on track.

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How B2B Email Marketing Works

Aug 2, 2019 10:01:00 AM

Email is consistently ranked as one of the most effective marketing channels. Are you taking full advantage of email in marketing your B2B business? In this quick read, you'll learn how (and why) B2B email marketing works so well. You'll also find out how you can ramp up your B2B email marketing strategy with help from five fundamental B2B email marketing tips. Let's get started!

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10 New Trends in Digital Marketing

Jul 29, 2019 5:36:06 PM

Like rising and receding tides, digital trends ebb and flow. Whether new digital marketing trends arise from advancing technologies, evolving consumer preferences, or a combination of both, being among the first to know about these changes can give you a competitive advantage. Here are 10 new trends in digital marketing you can leverage to gain market share and/or save precious time and headache.

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Why Marketing on Social Media is Important?

Jul 26, 2019 8:00:00 AM

It is impossible to avoid social media: it is all around us. What began as a way to connect with family and friends has now turned into an important marketing channel for all types of companies. It doesn’t matter if you run a small local business or a large national corporation, marketing on social media is essential. Why? To start, more than 3 billion people use social media. With a user base that great, your business can't afford NOT to be marketing on social media. Here are 4 more reasons you should be doing social media marketing.

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How to Market a B2B Business in 2019

Jul 23, 2019 4:56:00 PM

Business to business marketing involves a markedly different set of strategies from business to consumer marketing. B2B clients and customers have unique needs, and they need to justify decisions to upper management and the C-suite. They don’t buy on impulse or emotion; they need facts and figures that resonate. How do you reach them effectively?

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5 Digital Marketing Challenges for SMBs

Jul 22, 2019 4:39:58 PM

Many owners and marketers of small- and medium-size businesses (SMBs) consider time and budget constraints to be their top digital marketing challenges. However, these same constraints are cited just as frequently by marketers of big corporations. To dig deeper into the challenges of digital marketing specific to SMBs, I went straight to the source.

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12 Web Design Terms to Know

Jul 21, 2019 1:49:00 PM

When you start working with a web design agency on a new website or a website redesign you might be a bit overwhelmed at the beginning if you aren't familiar with the terminology. It's easy to get intimidated by all the terms and acronyms. Here are 12 web design terms to know that will help you speak the same language.

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How to Improve Customer Experience As a Marketer

Jul 19, 2019 10:11:00 AM

A strong customer experience management strategy is a must. Today, virtually everything is commoditized. You have a great product! So does your competitor. You deliver an amazing solution! So does the company down the road. You offer it at a lower price! Well, they just cut theirs too. It’s certainly a dog-eat-dog world. The most effective way to stand apart is delivering exceptional customer experience.

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7 Strategies to Maximize Your Digital Marketing Budget

Jul 17, 2019 9:59:00 AM

Marketers are not only skilled in reaching and connecting with leads and customers; they’re adept at stretching their digital marketing budget as far as it will go. And then a bit further. They are always on the lookout for new ways to contain marketing costs. Well, since time is money, let’s get right to it!

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5 Digital Marketing KPIs You Must Track

Jul 15, 2019 9:42:00 AM

It is not enough to employ digital marketing strategies and leave it at that. This is not set-and-forget! You risk wasting your time and resources - and any success you achieve will be both accidental and short-lived. Key performance indicators allow you to track your progress and, if necessary, refine your techniques to achieve targeted goals. Which digital marketing KPIs should you be tracking?

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How to Reach Generation Z Through Marketing

Jul 12, 2019 6:45:00 AM

Over the decades, marketers have learned to adapt and change their strategies to accommodate cultural shifts of different generations of consumers. After all, the advertising campaigns Don Draper created on Mad Men probably wouldn't work as well with today’s audience. Evolving your marketing strategies is a necessity… especially when to comes to marketing to Generation Z, or those consumers born after 1995.

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20 Tips for Improving Your Website's UX

Jul 11, 2019 9:07:00 AM

Website improvement ideas have to start with functionality. What makes your site more functional to customers? Really, you're asking about website UX best practices. The UX is how your customers interact with and understand your site. How do you improve that interaction so customers like your site more, share it with others, and find what they're looking for faster?

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How to Have a Stress-Free Site Redesign, Update, or Initial Launch

Jul 10, 2019 11:03:23 AM

Undertaking a sizable website project is no small feat. However, there is a simple three-step plan to keep in mind during any site redesign, update, or initial launch. This plan will help to make things run more smoothly, resulting in a stress-free experience:

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10 Strategies of Successful Digital Marketers

Jul 9, 2019 8:55:00 AM

Digital marketing strategies are designed to help you reach the massive potential audience that lives and works online. If you’re wondering how to get started, try these top ten techniques:

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7 Tips for Customer-Centric Marketing

Jul 2, 2019 2:56:00 PM

Customer-centric marketing starts with a simple idea: you serve your customers. It seems obvious, but it's very often forgotten. Businesses begin to look at customers as resources to expend, and it's hard to grow that way. Today's marketing environment means that the business is the resource, the brand your conduit for delivering it, and a customer-centric approach is what allows consumers to popularize your products and feel more comfortable purchasing.

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How to Promote Branded Content

Jun 28, 2019 8:00:00 AM

Several months ago, Instagram announced it is developing a new way for brands to sponsor influencer-generated content by creating a new ad type called “branded content ads.” Well, this new ad type has officially launched! Now, with the creator’s permission, businesses can promote branded content as feed ads targeting specific audiences. Whether you are a social media influencer or business marketer, here’s what you need to know to get started.

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Hiring an Amazon PPC Agency? Ask These Questions

Jun 27, 2019 10:18:00 AM

Amazon may trail behind behemoths Google and Facebook when it comes to ad revenue - but the retail giant is chipping away at their leads. Amazon's ad revenue grew by 250% during the third quarter of 2018, up more than a third year-over-year. More consumers begin their shopping sessions with Amazon than with any other site; there is incredible opportunity here. An Amazon PPC agency can help you fully realize it. How do you select the right partner among PPC companies?

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Behold Today's Digital Marketing Landscape

Jun 25, 2019 3:23:33 PM

Today's digital marketing landscape is expansive. It sprawls across search engine results pages, envelops email inboxes, and blankets the rolling feeds of social media. To gain a fresh perspective of the lay of the land, explore this overview of the current digital marketing landscape and let the team at THAT Agency know in which areas you wish to see your business climb.

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5 Commonly Overlooked Website Costs

Jun 25, 2019 3:19:00 PM

Website costs are generally straightforward. If you have a website design company or marketing company creating your website, costs should be rolled into the plans they build for you. There may be adjustments if a new plugin is needed, but all new costs should require your approval first. From a web hosting cost to plugin costs, it's important for you to ensure nothing gets overlooked. Be sure to ask whoever you're working with whether these costs have been factored in.

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10 Digital Customer Experience Trends to Watch

Jun 21, 2019 2:14:00 PM

The best plans you have for your brand aren't always realized. Your customer experience strategy doesn't always find the results you seek. Gartner recently surveyed executives and found that only 22% think they have a customer experience platform that exceeds satisfaction goals. Yet 81% of executives believe they'll compete on customer experience in the future.

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How to Create an Amazon Advertising Strategy

Jun 19, 2019 11:29:00 AM

Amazon is a powerhouse; not only can you buy virtually anything you need or want - from clothes and furniture to tools and groceries - you can use this platform to supercharge your brand’s advertising efforts. Do you have an Amazon advertising strategy? Here’s why you should - and how to get started.

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Free Web Design and Development Tools I Found Online

Jun 17, 2019 6:56:00 AM

Hello and welcome to the first installment of free web design and development tools I found online! Ok, so if you don’t want to read my entire blog post, I won’t hold it against you. Here’s a short list of the products I will be talking about: ngrok, GIMP, Sublime Text, and Any Video Converter.

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Why Do I Need Content Marketing?

Jun 14, 2019 2:10:00 PM

Content marketing may be the biggest driver in online marketing right now. Various types of content marketing have helped build trust between brands and customers. Yes, these encourage sales. They also encourage something even more important: identification and community build around brands. How do you get content for marketing, though? What are the steps you take and how do you figure out what type of content you need?

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How Content Marketing Works

Jun 12, 2019 6:29:00 AM

Do you understand how content marketing works? SEO and content marketing can be impenetrable to small businesses that are just finding their footing. You're concerned with so many other factors in your business that it becomes easy to overlook one of the biggest advantages you can develop.

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Facebook Campaign Budget Optimization: What You Need to Know

Jun 11, 2019 7:30:00 AM

If you utilize Facebook as part of your digital marketing strategy, you may already be familiar with the platform's Campaign Budget Optimization ads. Campaign Budget Optimization (CBO) automatically distributes your budget to the best performing ad set, not just the top performing ad. The social network rolled out these new ads back in 2018, but many advertisers have ignored the option. However, starting in September 2019, Facebook will make CBO the default setting for many accounts. Therefore, advertisers will no longer be able to control budgets on the ad-set level, as budgets will be set at the campaign level. To help you understand how this will impact your social media marketing, let’s take a closer look at CBO.

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Which Digital Marketing Strategy Is the Most Effective?

Jun 10, 2019 11:22:00 AM

What is the most effective digital marketing strategy? We’re going to give you an answer that frustrates you: it depends! The answer should be guided by your overall business strategy and the goals you want to achieve with marketing and advertising initiatives. There’s no one-size-fits-all, magic bullet strategy to produce results. That said, there are several strategies that can help you transform your campaigns. The key is adapting and leveraging them to meet your needs.

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Creative Marketing Campaign Ideas That Work

Jun 6, 2019 12:15:13 PM

Creative marketing campaign ideas aren't happenstance -- at least, the worthwhile ones aren't. While creativity is often painted with a serendipitous brush, marketing takes strategy. The following strategies have been proven to get the creative juices flowing toward marketing campaign gold.

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5 Tips for a Seamless Mobile Website User Experience

Jun 5, 2019 1:02:00 PM

The website user experience often becomes a mess on mobile devices. Why is this? You may design with mobile in mind, but maybe you should be designing mobile first. Are you contextualizing your site's visual elements? Are you not hooking a customer with informative text quickly enough? Mobile web design is very specific since you don't have a lot of space to convey information. How you deliver that information is paramount.

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What To Do After Your New Website Launch

Jun 4, 2019 1:01:00 PM

You’ve just celebrated your new website launch! Look at that beautiful site and all those user-friendly functions! It’s exciting - but if you’re tempted to kick back and relax, remember that the fun is only just beginning. The next steps involve ensuring that this new asset works as hard - and as smart - for your brand as possible.

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THAT Agency Develops New Website for SSI Petroleum

Jun 4, 2019 10:40:04 AM

WEST PALM BEACH, Fla.  SSI Petroleum, a Central and South Florida wholesale petroleum distributor with more than 50 years of industry experience, partnered with the web development professionals at THAT Agency to launch a new website.

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PPC for Lawyers: 9 Tips

May 31, 2019 10:37:00 AM

The attorney advertising days of putting an ad in the Yellow Pages and watching the business flow in are over. Today, businesses - including law firms - must compete in the digital arena. Organic search is beneficial, but it is often not enough to create a steady influx of leads. Paid search techniques, such as pay-per-click (PPC) campaigns, can help your practice achieve its growth goals. What do you need to know about PPC for lawyers?

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4 Things Your Web Design Agency Needs to Know

May 30, 2019 11:55:52 AM

Once you have made the decision that it's time for a new website or a website redesign, there are a few things that you need to think about to set you and your web design agency up for success with your new website.

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Why Is Link Building Important?

May 28, 2019 11:13:00 AM

Link building is simple to understand and difficult to master. It focuses on accruing quality inbound links that encourage traffic from other businesses and improves how search engines view your website. The importance of link building can't be understated. It is vital to building out a website with a high rate of new inbound visitors.

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How Content Marketing Can Help Your Business

May 27, 2019 3:26:00 PM

The benefits of content marketing today can't be overstated. Some businesses build themselves on content creation more than any other factor. The ability to get your words seen, trusted, and shared quickly helps to build confidence in your brand and its products or services. Let's start from the beginning: what is content marketing?

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How to Choose the Best Web Design Company

May 23, 2019 3:43:00 PM

One of the biggest steps you can take as a company is deciding to commit to a professional website design. Is this new territory for you? Or is this territory that you simply haven't had to tread for several years? Either way, a lot will seem new and different. Technology and marketing philosophies change now faster than they ever have before. How do you find the best web design company? Look to fit and experience among many other factors:

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Why Invest in Content Marketing?

May 22, 2019 5:00:00 PM

What is the value of content marketing? Content has become crucial in online marketing. It attracts customers and clients to websites and offers interesting content to followers on social media. It's a core way to build your brand. No inbound marketing strategy can survive today without it. Why invest in content marketing? In a single idea, it can make or break the value of your website.

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What's New and Noteworthy in Digital Marketing Today

May 22, 2019 12:56:25 PM

Giants like Google, Facebook, YouTube, and WordPress seem to dominate the headlines of most digital marketing news topics. This summary of what's new and noteworthy in digital marketing today is no exception, but it does run the gamut from search engine marketing to web design and development, covering practical news today's digital marketers can use.

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Thought Leadership Is the New Inbound Marketing

May 21, 2019 10:56:00 AM

To understand thought leadership, ask yourself why you clicked on this link. The title alone tells you that it's going to describe a new inbound marketing strategy that you want to know about. You want to learn about that marketing strategy from a Florida inbound marketing agency. You're looking to this article for leadership on a particular line of thinking. That's exactly what your customers and clients do.

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10 Signs Your Business Needs a New Website

May 17, 2019 10:27:00 AM

I need a website redesign.” It's easy to second-guess this thought. How do you know if you really need a corporate website redesign or if you're simply over-analyzing? It could be that your website is falling behind the curve. Or it could be that you're assigning other issues you face to your website. How do you tell the difference? You need to be able to assess your website objectively. Here's how.

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How GOT Season 8 Fails to Deliver an Ideal Customer Experience

May 17, 2019 8:45:44 AM

Bear with me, as I'm about to geek out about some of my favorite subjects: marketing and Game of Thrones. But I promise, if you hang in there with me throughout the duration of this article, you will gain a nugget or two of wisdom -- and you don't have to be a fan of Game of Thrones to do so. 

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6 Business Website Design Essentials

May 14, 2019 11:57:00 AM

Business website design has come a long way in a short time. It can be very easy to overlook modern features that make your website more functional and effective. It's just as easy to focus too much on what's trendy and overlook proven design philosophy. The best business websites blend proven design and infrastructure with cutting edge features and tools:

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How to Build a Digital Marketing Funnel

May 10, 2019 2:07:00 PM

This is not exactly a newsflash, but it bears emphasizing: the traditional marketing funnel needs an update for the 21st century. While it’s not completely obsolete, it does not fully encompass the journeys that leads and customers take as they interact with brands. A digital marketing funnel is more closely aligned with the more circuitous route consumers take online.

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Is Paying for SEO Worth It?

May 8, 2019 7:57:00 AM

Is SEO worth it? SEO takes a bit of time to establish and get going at full speed. The benefits of SEO for business rely on sticking with it enough to climb the ranks. The more you do it, the more that success compounds and builds on itself. Any SEO you've done before keeps generating long after.

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How Much Does It Cost to Build a Business Website?

May 7, 2019 9:37:00 AM

The cost to build a website can vary because of a number of factors. The two most important are obvious: how big is the website, and how complex is it? What else informs website cost? Can you get it down to a more exact figure before contacting web design agencies?

Note that if you're a larger business, you probably have full-time personnel dedicated toward both designing and managing your website. These professionals are generally paid full-time salaries with benefits and may range into the $100k territory.

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3 Tips for Improving Digital Customer Experience

May 6, 2019 3:54:03 PM

53% of mobile website visitors leave a page if it takes longer than three seconds to load,1 37% of online shoppers dislike being forced to create an account,2 and 22% of consumers are annoyed by digital content that isn’t relevant.3 Thus, today’s customers expect their digital experiences to be quick, easy, and tailored to their needs.

With customer expectations at an all-time high, how can your brand rise to the occasion? Here are three tips for improving digital customer experience.

 

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Keeping Your Social Media Content Fresh

May 6, 2019 8:05:00 AM

When it comes to social media, it is easy to get stuck in a rut by creating the same type of content over and over again…especially when it seems to be working. However, it’s important to try new things on social media to maintain an engaged audience, attract a new audiences and to stay ahead of your competitors. Here are just a few social media updates that will help keep your content fresh.

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8 Ways Your Social Media Content Is Annoying Your Audience

May 3, 2019 4:56:29 PM

As marketers, we all tend to think that our content is great. We are always providing value in a fun, memorable way. The sad reality is, if we aren’t careful, our content can do more harm than good. Since both paid and organic success on social media hinges on a high-quality content strategy, it is important for brands to understand what their audiences do and do not want to see. Luckily for us, a new study of 1,000 U.S. consumers discovered what annoys consumers about content from brands. Want to keep your social media audience happy and engaged? Avoid these 8 faux pas!

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5 Ways to Improve Your Law Firm Ranking on Google

May 3, 2019 7:10:00 AM

How do you improve your law firm ranking on Google? Should you employ a search engine marketing agency or put your own support staff on it? These are all incredibly valuable questions. You need to be able to make sound judgments about them in a decisive way. These five steps can help you understand and utilize search engine marketing more effectively.

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10 Digital Marketing Trends to Keep On Your Radar

May 1, 2019 4:18:55 PM

Staying up to date with the latest digital marketing trends and best practices is something we’re passionate about here at THAT Agency – which makes sense because, as an inbound marketing agency, we are always looking to deliver value.

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Is Facebook Advertising Effective for Lawyers?

May 1, 2019 6:11:00 AM

Because the competitive atmosphere is so fierce in the legal field, it is essential that you develop a multi-faceted approach to marketing. Google organic search and paid search immediately come to mind, and, indeed, these can be effective methods by which to increase visibility, traffic, and conversions. But don’t neglect the world’s largest social media network. Facebook advertising for lawyers can be challenging - but the rewards are worth it.

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Marketing for Lawyers: How to Leverage Video on Social Media

Apr 29, 2019 10:09:00 AM

When it comes to marketing for lawyers, do not underestimate the power of social media video. This versatile medium can help you achieve a number of key goals, including boosting engagement, traffic, conversions, and, ultimately, revenue. How do you make the most of it?

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5 Secrets for Marketing to Luxury Clients

Apr 26, 2019 10:35:00 AM

In some regards, marketing luxury products is not different than marketing other goods. You must know your audience and craft a compelling story that resonates with them to stimulate demand. But unlike everyday brands, you are delivering more than a product. You are selling the fantasy of a lifestyle, and your techniques must reflect this.

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11 Modern Website Design Trends

Apr 26, 2019 8:20:00 AM

Modern websites need to use modern website design. It's easy for your site to get lost in the thousands of other sites that may look just like it. This means being selective, though. Choosing every new trend would make things look like a mess. Each design feature has its own strengths and makes a customer or client look at your site in a new and different way.

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How to Market Your Law Firm

Apr 24, 2019 11:13:00 AM

The legal field is crowded, particularly in Florida. In the Sunshine State alone, there are more than 78,000 practicing attorneys. And it can seem like you are competing against every last one of them for clients! The question of how to market your law firm isn’t just academic; it’s key to survival and growth.

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Instagram’s New Ad Format to Expand Influencer Marketing Campaigns

Apr 23, 2019 8:00:00 AM

With more and more businesses using influencer marketing as way to garner brand awareness and increase sales, Instagram is responding by refining its influencer marketing tools. The platform recently announced it is developing a new way for brands to sponsor influencer-generated content by creating a new ad type called “Branded Content Ads”.

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How to Leverage LinkedIn for Lawyers

Apr 18, 2019 9:49:00 AM

LinkedIn is often referred to as the social media network for professionals; it can be an especially potent resource for attorneys, particularly those who practice in the corporate, business, and real estate spaces. How can you integrate LinkedIn into your law firm social media strategy - and see the growth and results you want?

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5 Strategies for Successful Law Firm Ads

Apr 16, 2019 1:30:00 PM

Attracting new clients is one of the most significant challenges law firms face: even those who have retainers still need to bring new business in. Developing an effective advertising strategy is essential; you need to make it easy for potential clients to find you - and you need to make sure that they are comfortable placing their trust in you. Law firm ads can help you grow your practice and build a healthy roster of clients.

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What Does $1 in Facebook Advertising Generate for a Business?

Apr 11, 2019 4:45:32 PM

Every business that decides to advertise on social media channels is taking a risk. As a marketing medium, social media hasn’t been around all that long and there is still a lot of misunderstanding when it comes to the benefits and best use cases for Facebook Ads. When we work with clients, we do our best to educate each one on the social media advertising strategies that work, make sense and ultimately will add value to their brand. In essence, we are seeing past the superficial engagements and looking deeper into what the return on those dollars and cents actually is. This begs the all-too-familiar question: how much should I be spending on Facebook Advertising? The short answer is that it all depends on the goals, conversion rates and other data points a business already has. However, short answers are no fun. Let’s reduce the conversation down to a very basic starting point. What does $1 in Facebook Advertising generate for a business?

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Why Your Law Firm Needs Google My Business

Apr 11, 2019 10:16:00 AM

Google has evolved into an entity that is much more than just a search engine - though that function is certainly powerful enough in its own right! It has also developed a comprehensive range of business features with which professionals can increase their online visibility, establish credibility, attract clients/customers, and, ultimately, increase their profitability. When it comes to SEO for law firms, Google My Business is a potent tool that you can leverage to meet your firm’s overarching goals. Why is it so critical?

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How to Fix a Slow WordPress Site for (Mostly) Free

Apr 10, 2019 10:59:22 AM

WordPress plugins aren’t expensive, but you know what is always cheaper – the free version. Because of this, I personally have spent far more time than needed combining CSS and JS files, optimizing images and video, and minifying pretty much everything I put in code by hand to fix slow WordPress websites. In this article, however, I will show you a way to do this that will be (mostly) free to save you the hassle of having to do the work yourself or spending $$$. So, let’s start with what most sites struggle with the most – images.

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5 Attorney Web Design Trends to Know

Apr 9, 2019 3:36:00 PM

Attorney web design can seem intimidating. But, really, it is a matter of thinking from the perspective of potential clients and delivering the value, the ease, and the experience they need. Here are five trends for law firm web design that will help you do that with maximum impact.

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Social Media Marketing Tips for Small Business

Apr 5, 2019 8:00:00 AM

Social media is a great way for small businesses to connect and build relationships with existing customers, as well as to find new customers. In fact, 57.5% of people are more likely to buy from a brand they are following on social media. Thus, the time for SMBs to ramp up their social media efforts is now! Here are seven social media marketing tips for small business.

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How Can I Get More Legal Clients?

Apr 4, 2019 9:36:00 AM

The key to success as a lawyer? Is it keen legal insight? Meticulous research? Tenacious negotiating skills? Pizzazz in front of a jury? Yes, all of these are critical - but even with them you will not reach your goals if you don’t have the clients you need to support your firm or practice. It’s that simple. Generating leads and securing new clientele, however, may not seem quite as easy. Here are some tips to help.

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What Is Keyword Cannibalization?

Apr 3, 2019 7:53:00 AM

The word "cannibalization" brings to mind a famous line masterfully delivered by Anthony Hopkins in the movie The Silence of the Lambs. It's the one where Dr. Hannibal Lecter says, "I ate his liver with some fava beans and a nice chianti." While not quite as gruesome, keyword cannibalization can be as detrimental to your website's search engine rankings as Dr. Lecter could be to your body's organs.

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How to Hire an SEO Firm for Better Rankings

Apr 2, 2019 4:25:00 PM

There's a misconception about what makes the best SEO firms. Business owners think they're hiring a purely technical position. Getting your website to the top of Google isn't a matter of programming or being a tech head, though. Knowledge here helps, but you need an SEO firm that knows how to communicate first and foremost. They need to know market targeting, visual design, effective communication, and social media management before they even lay hand to tool.

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THAT Agency Launches New Website for R2 Unified Technologies

Apr 2, 2019 11:05:04 AM

WEST PALM BEACH, Fla. — THAT Agency, a prominent Florida website design and digital marketing agency, has launched a new website for R2 Unified Technologies, a respected IT provider serving mid-sized enterprises throughout South Florida. 

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7 Tips for Ecommerce Web Design

Apr 1, 2019 3:57:00 PM

Putting your user first is important in any website design project, but it is arguably more important in eCommerce web design. Here are some tips to keep in mind when designing your new eCommerce website that will put your users first and drive sales.

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5 Advanced Social Media Marketing Tips

Mar 29, 2019 4:42:20 PM

If your current social media marketing strategy is geared towards only generating new followers and engagements, this is not the blog for you.

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What Are the Advertising Options on YouTube?

Mar 29, 2019 3:12:12 PM

As the second largest search engine, YouTube has a unique space in the social media ecosystem. While some would categorize YouTube as a social media site due to the ability to comment, the true value in the platform lives in the massive amount of content it hosts and serves up to searchers.

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How Luxury Brands Are Embracing Social Media

Mar 29, 2019 5:47:00 AM

The best luxury brands on social media have a deep understanding of digital advertising mediums. This takes work and research to learn. The best way to start is to dive in. Social media for luxury brands is an ever-changing landscape, but each brand gets to change their chunk of that landscape in ways that work best for it. It's crucial to have social media presence. According to Deloitte, most high income consumers prefer shopping online. This number will only increase.

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THAT Agency Designs and Develops New Judicial Procedures Website

Mar 28, 2019 3:27:00 PM

WEST PALM BEACH, Fla. — THAT Agency, a professional website design and digital marketing firm, has launched a new website for Judicial Procedures, a subscription-based platform offering lawyers online access to a compendium of information about the judges in all 20 Florida circuit courts.

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How Do You Promote a Luxury Brand?

Mar 27, 2019 8:47:00 AM

Top luxury brands know they are not selling clothes, hotel accommodations, luggage, jewelry, shoes, or accessories… they are selling a lifestyle.  They are selling a promise, an experience, a story. Customers are not only willing to pay higher prices, they expect to do so in order to get the quality and exclusivity they value. That said, how do you promote your brand and ensure that it captures the attention of the audience you want to target?

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9 Quick Tips for Law Firm SEO

Mar 26, 2019 10:15:00 AM

Potential clients are already searching for law firms to help them with their challenges. Most (96%) use a search engine when seeking legal advice, 74% visit law firms’ websites to take action, and 73% contact just one attorney. Being visible - as in #1 or #2 - in the search engine results pages, then, is an effective way to attract attention and grow your practice. Search engine optimization (SEO) can help get you to the top of the results. But what techniques constitute the best SEO for lawyers?

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How to Find a Good Marketing Person

Mar 24, 2019 2:21:14 PM

Is your marketing department understaffed? You are not alone in wondering how to find a good marketing person. In a recent study, more than 90 percent of companies surveyed reported a marketing talent crunch. If you are among the many struggling to find and hire qualified marketers to fill key roles, there is hope.

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Why Is a Good Website So Important?

Mar 22, 2019 10:41:00 AM

If you want to understand the importance of website presence in today’s market, look no further than your own behaviors. When you want to buy a product or engage with a service, what do you do? You go online to Google. You visit websites. You research.

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How Do You Attract High End Customers?

Mar 20, 2019 5:05:00 PM

Whether you are starting a new business or hoping to expand your existing company into the luxury market, the question on your mind is certainly how to attract the high end consumer? The secret: confidence!

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6 Tips for Working with a Web Design Agency

Mar 19, 2019 3:53:39 PM

So you've decided that it's time to hire a web design agency to build your new website. Congratulations and get ready for the road ahead that will lead you to an amazing new website and new leads for your business. As you get started on this exciting journey here are some tips to keep in mind that can help you in working with your chosen web design agency and getting the website of your dreams.

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How to Create a Luxury Goods Website

Mar 19, 2019 10:32:00 AM

What is your luxury goods website missing? It needs to connect with potential customers quickly and efficiently. Take too long to load a complicated intro and your customer is already moving on to your competitor's website. Don't have customization - and your competitor does? They'll buy from the website that offers them such a powerful element. As a Palm Beach web development company, we know luxury and how it's communicated to shoppers online.

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How Much Should You Be Paying for Influencer Marketing?

Mar 18, 2019 7:45:00 AM

The power of influencer marketing is very apparent in today’s digital world, and it doesn’t seem to stopping anytime soon. And although many companies understand its importance, identifying the right amount of influencer marketing spend is still a bit of a mystery. To be honest, there is no exact answer for how much to pay social media influencers, but here are some guidelines to consider.

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How Do Luxury Brands Engage Their Customers?

Mar 15, 2019 3:25:00 PM

Luxury brands live and die based on their repeat customers. Customers who develop high brand loyalty will regularly purchase new item releases, shop for others at your store during the holidays, share luxury brands on social media, and bring other customers with high brand loyalty potential on board. These customers already know the target audience for luxury brands because they speak with them every day.

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What Is a Niche Luxury Brand?

Mar 14, 2019 2:46:00 PM

For small and emerging businesses in the luxury goods space, the thought of competing against behemoths like Tiffany, Gucci, Chanel, Hermes, and Dior is not only intimidating - it seems impossible. And it will be if you use traditional marketing techniques and try to play on the same field, so to speak. However, when you build a niche luxury brand, you can capitalize on current trends in the market, grow your profits, and most importantly, wow your customers time and time again.

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SEO Tips for Web Design

Mar 13, 2019 2:16:00 PM

Often when we design a new website SEO doesn't get much attention until the end of the process. Incorporating SEO into the entire website design process will of course help your SEO but it can also be a great help to your design process itself as well as to your end-users.

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7 Digital Marketing Metrics You’ve Never Heard of and Why You Should Care

Mar 13, 2019 9:12:54 AM

Digital marketing is constantly shifting, meaning the trends that were popular several years ago may no longer be effective today. Metrics once at the core of a marketer’s strategy may no longer hold the same weight.

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Which Social Networks Should Your Business Target?

Mar 12, 2019 9:49:00 AM

A digital marketing agency in Palm Beach County learns a lot about featuring social media as the core of your advertising campaign. You may find yourself pursuing every social media platform equally. This can lead to making inroads in none of them. You have to be aware of your social media marketing target audience: the niche you use to form your brand's most loyal community of customers.

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5 Best Practices for Facebook Ads - From Facebook

Mar 8, 2019 3:58:00 PM

Facebook’s advertising platform has evolved to be very complex. It takes a lot of the guesswork out of planning a successful campaign – as long as you know how to work WITH the system. We have frequent conversations with our partners at Facebook and are often briefed on tactics that most people may not know. Here are five best practices for Facebook Ads – straight from Facebook!

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