When running Facebook ads, businesses are always looking for ways to get the most out of their advertising budgets. CBO in Facebook Ads, or Campaign Budget Optimization, is a powerful tool that helps advertisers make the most of their money. Instead of having to decide how much to spend on each ad set, Facebook’s CBO feature automatically distributes the budget to the ads that perform the best. This can lead to better results without all the guesswork. In this blog, we'll explain how CBO in Facebook Ads works, its benefits, and how you can use it to improve your ad performance.
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If you're a local business owner, you've probably heard about Google's GBP (Google Business Profile) Management Service. It was previously called Google My Business, and it's one of the most important tools you can use to help people find your business online. When done right, GBP management services can improve your business’s visibility in search results and on Google Maps, making it easier for customers to discover and connect with you.
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If you're running a car dealership, having a strong online presence is key to attracting local customers. Today, many people search online for cars, compare prices, and look for nearby dealerships. That's why automotive local SEO is so important. By optimizing your website and online listings for local search, you can make sure that potential customers find your dealership easily.
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With the growing use of artificial intelligence (AI) in content creation, many businesses are curious about how Google handles AI-generated content. A common question people ask is, Does Google penalize AI content? Knowing Google’s stance on this can help you create content that ranks well and follows the search engine’s guidelines.
In today's world, websites need to look good on all types of devices, whether it’s a smartphone, tablet, or desktop. This is where responsive design comes in, and bootstrap breakpoints are an important part of making sure a site adjusts to different screen sizes. Bootstrap is a popular tool for web developers, and its breakpoints make it easier to design websites that work well no matter the device.
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Social media is a big part of how businesses reach customers today, and the automotive industry is no exception. In 2025, automotive social media marketing will continue to be an important tool for car dealerships and manufacturers to connect with customers, build brand loyalty, and increase sales. Whether you’re a marketing director at a dealership or the CEO of a car company, using social media effectively is key to staying competitive.
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Marketing is key to growing any business. It helps increase brand awareness, attract customers, and boost sales. But one important decision every company has to make is whether to handle marketing with an in-house team or hire an outside agency. Both options have their pros and cons, and the choice depends on your business's needs and resources. This blog will break down the differences between in house vs outsourcing marketing and help you decide which approach suits your business best.
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Luxury marketing is all about balancing exclusivity with visibility. High-end brands need to keep their sophisticated image while reaching the right audience. As luxury consumers become more particular, brands must adapt their marketing to meet the high expectations of wealthy clients. The right mix of creativity, technology, and personalization can make luxury marketing campaigns successful, increasing brand recognition and driving sales.
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Your social media posts are more powerful than you think. Every like, share, and comment you receive isn’t just a sign of engagement—it’s a signal that can shape your brand’s online success. What if those everyday interactions were the key to climbing the ranks on search engines and attracting more traffic to your website? Understanding how social signals impact SEO could be the hidden advantage your business needs to dominate the digital space.
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Let’s be real. When you hear "email marketing," your first thought might be: Oh great, more spam to ignore. But what if I told you there’s a smarter, more strategic way to do email that not only respects your audience's inbox but actually builds relationships and increases sales? Enter the drip campaign.
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In today's digital world, having a strong online presence is essential for businesses of all sizes. One of the best ways to stand out online is through content marketing. But with so much competition, how do you make your content shine? This is where a content marketing specialist comes in. In this blog, we’ll explain why every business needs one in 2024 and explore what is a content specialist and how they can help grow your business.
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The digital landscape is rapidly evolving, and one of the most exciting frontiers is the metaverse. As the lines between physical and digital experiences blur, the metaverse offers brands an unprecedented opportunity to engage with audiences in immersive, interactive ways. But how can brands establish a meaningful presence in these virtual worlds? At THAT Agency, we explore how businesses can leverage the metaverse to create unforgettable brand experiences and position themselves for the future of marketing.
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With more people searching online for local businesses, it’s important to make sure your business stands out. Local SEO can help boost your visibility and connect you with nearby customers. If you run a business in a place like Colorado Springs, working with a local SEO company could make a big difference in bringing more people to your business. In this post, we’ll talk about the benefits of local SEO and how it can help your business get noticed.
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In today's competitive digital world, businesses need smart strategies to stand out and grow. Content marketing plays a big role in helping companies connect with their audience, improve brand visibility, and drive sales. However, many businesses struggle to create a clear content plan that works. That’s where hiring a content marketing consultant can be a game-changer.
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In today’s digital world, having an online presence is essential for businesses of all sizes. Whether you're a small shop or a large company, Google My Business (GMB) is one of the best tools to help you get noticed. But what exactly does GMB mean, and why is it so important? In this blog, we’ll explain the GMB meaning and how GMB optimization services can help your business grow in today’s competitive online market.
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Visual elements and design are everywhere you look. Sometimes it’s obvious with an image or graphic, but often it goes unnoticed like in the structure of text on a website. When implementing design visuals, businesses need to do more than just offer a great product or service—they must also engage their audience visually. This is where creative design comes in. Effective use of creative design can significantly enhance your digital marketing efforts, helping your brand stand out in an increasingly crowded online space. Whether you’re creating social media posts, email campaigns, or website visuals, a solid creative design strategy can be a game-changer for your business.
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Have you ever wondered why your website isn’t ranking as high as you’d like on Google? Maybe you’re not getting the traffic or visibility you expected. The secret to solving these issues lies in performing a strong SEO audit. An SEO audit uncovers hidden problems that could be holding your site back, allowing you to fix them and build better SEO strategies for long-term success. In this blog, we’ll explore the best tools you can use for an SEO audit. These tools help you identify what’s working, what’s not, and how to create strategies that will improve your search rankings, drive traffic, and boost your online presence. Let’s dive in and discover how these tools can transform your website.
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In a world where every business is fighting for attention, how do you make sure your brand stands out? It’s not just about having a presence online; it’s about making an impact. That’s where a full service marketing agency comes in. Imagine having an entire team of experts working together to boost your brand, drive traffic to your website, and turn visitors into loyal customers. Sounds powerful, right? But why choose a full service marketing agency over handling things yourself or hiring multiple companies for different tasks? Let’s dive into why this choice can be a game-changer for your brand.
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West Palm Beach, FL – July 29, 2024 – THAT Agency, a full-service digital marketing agency renowned for its expertise in web design, SEO, PPC, and social media, is excited to announce the successful launch of a cutting-edge website for Innovative Bilateral Designs. This collaboration highlights THAT Agency’s commitment to helping clients achieve their digital goals through innovative and effective solutions.
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Let’s face it—marketing today is more challenging than ever, and it’s easy to fall into traps that hold your business back. Maybe you’re pouring resources into campaigns that don’t convert, or perhaps you’ve been playing catch-up with competitors instead of setting the pace. If this sounds familiar, you’re not alone. Many business owners, marketing managers, and general managers struggle with the same issues, often because they’re investing in the wrong areas. Today, we’re here to give the hard truth about bad marketing strategies and marketing mistakes.
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How can your small business stand out in a world dominated by big companies? In today’s crowded online marketplace, it’s more important than ever to get noticed by the right people—your local customers. That’s where local search optimization, or local SEO, comes in. This powerful strategy can put your business front and center when people in your area search for the products or services you offer. By mastering local SEO, you can attract more local customers, boost your leads, and increase your sales. In this guide, we’ll explore the basics of local search optimization and how it can help your small business shine.
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In 2024, using Facebook to promote your brand is more important than ever. One of the easiest ways to get your content seen by more people is by boosting a post. If you want to learn how to boost a post on Facebook effectively, this guide will show you the steps to make sure your posts reach the right audience at the right time.
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In the digital world we live in today, businesses need a strong online presence to stay competitive. One effective way to achieve this is by running a well-planned social media campaign. But what is a social media campaign, and how can it help your business? In this blog post, we'll break down what a social media campaign is, explore key strategies behind successful campaigns, and discuss the benefits, especially for businesses in Colorado.
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In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial for businesses looking to maintain visibility and engagement. One of the most significant trends shaping search engine optimization (SEO) today is the rise of zero-click searches. These searches, where users find the information they need directly on the search engine results page (SERP) without clicking through to a website, are transforming how content creators and marketers approach SEO. In this article, we’ll explore what zero-click searches are, how they impact SEO strategies, and what you can do to adapt to this new reality.
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Grok AI is a powerful tool that can transform how you run your business.
As a business owner, leveraging artificial intelligence like Grok AI can help you streamline operations, automate repetitive tasks, and make data-driven decisions more effectively.
This guide will walk you through how to use Grok AI to enhance your business's efficiency and productivity.
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In an age where consumers have endless options at their fingertips, standing out isn't just about having a great product—it's about creating a brand that people feel connected to. For small businesses, this challenge is amplified as they compete with larger, more established brands. So, how do you turn a one-time buyer into a lifelong advocate? The answer lies in mastering the art of brand loyalty. In this post, we’ll uncover key brand loyalty strategies that will help your business not only survive but thrive by building strong, loyal relationships with your customers in the digital age. Partnering with professional digital marketers, like THAT Agency, can help you implement these strategies effectively and create lasting customer loyalty.
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Starting a blog for your small business can feel like a daunting task, especially if you're new to content creation. You might be wondering where to begin, what to write about, and how to make your blog stand out in a crowded digital landscape. Whether you're looking for blog examples for beginners or seeking eye-catching headline examples that resonate with your audience, this guide will provide the insights you need to create successful blogs–especially with the help of a digital marketing agency.
While creating a blog may seem straightforward, there’s a significant difference between just writing content and crafting an SEO-winning blog that drives traffic and converts readers into customers. This is where the expertise of a professional digital marketing agency like THAT Agency comes into play. By leveraging their knowledge and experience, you can ensure that your blog not only meets best SEO practices but also truly resonates with your target audience.
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Businesses are constantly seeking effective ways to reach their target audience and drive measurable results. One of the most powerful tools at your disposal is a paid search campaign. But what exactly is a paid search campaign, and why is it essential for your business? In this blog post, we'll dive into the details of paid search campaigns, explore their benefits, and explain why investing in one could be a game-changer for your business.
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As we move into 2024, social media marketing continues to evolve, offering businesses a variety of strategies to engage with their audience, build brand recognition, and drive conversions. Understanding the types of social media marketing and how to effectively implement them is crucial for any business looking to thrive in the digital age. This blog will explore the most impactful strategies for 2024, with a special focus on how they can benefit businesses, particularly those considering working with a reputation management company Colorado Springs.
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West Palm Beach, FL – August 8, 2024 – THAT Agency, a full-service digital marketing agency renowned for its expertise in web design, SEO, PPC, social media, and more, proudly announces the successful launch of an innovative digital marketing partnership with The Innocent Law Firm. This collaboration marks a significant milestone in enhancing Innocent Law's online presence and client outreach.
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Knowing how to effectively use the digital marketing funnel is crucial for businesses that want to increase brand awareness, engage their audience, and drive conversions. Whether you’re a startup founder or the CEO of a well-established company, understanding how to guide your customers through each stage of the funnel can significantly impact your online success.
Have you ever wondered if your PPC ads are truly delivering the results you need? In a digital landscape where every dollar counts, simply running ads isn’t enough—you need to manage them effectively to see a real return on your investment. Without proper PPC management, your budget can disappear fast, leaving you with little to show for it. In this blog, we’ll explore why PPC management is crucial, reveal key strategies, and provide tips to help you make the most of your ad campaigns.
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Standing out in your local market isn't just a challenge—it's a necessity. If you're running a small shop or steering a growing business, you know that getting noticed is the key to success. But how do you make sure your business shines in a sea of competitors? That's where a local marketing agency comes in. These experts know the ins and outs of your community and can craft strategies that put your business in the spotlight. Curious about how they can help you grow and how to choose the best one? Let’s dive into the game-changing benefits and practical tips to elevate your business's online presence.
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Imagine consistently outbidding your competitors, capturing the perfect keywords, and maximizing your ad spend with precision. Sounds like a dream, right? This dream can become your reality through Competitive PPC analysis. This powerful strategy lets you peer into your competitors’ tactics and discover hidden opportunities to dominate the digital marketing arena. In this comprehensive guide, we'll break down competitive PPC analysis, discussing what it is, why it matters, and how you can master it. By the end of this article, you'll have the tools and knowledge to outsmart your competitors and elevate your marketing game.
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Understanding how social media algorithms function is crucial for anyone looking to optimize their social presence, regardless of you being a dedicated social media enthusiast or a business owner seeking professional assistance. Social media algorithms determine what content users see and when they see it, shaping the landscape of social interaction and engagement on these platforms. In this comprehensive guide, we’ll delve into the intricacies of social media algorithms and highlight social platform best practices to help you navigate this complex digital environment effectively.
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Are you curious about the question, is email marketing still effective in 2024? The answer might surprise you. Even with the explosion of social media and new digital tools, email marketing remains one of the most effective ways to reach customers and boost sales. Want to know why? Let’s dive into how email marketing continues to deliver amazing results and explore the top email marketing best practices 2025. Get ready to discover why email is still a top choice for marketers everywhere.
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Imagine you're shopping for a new car. You wouldn't just pick the first one you see, right? You'd research, compare, and find the perfect fit for your needs. Choosing a web design company for your business is no different. Your website is often the first impression potential customers get of your brand, making it crucial to select the right partner. In this guide, we'll dive into essential tips on how to choose a web design company and explore specific considerations for businesses looking for Colorado web design services. Get ready to make an informed decision that can drive your business success.
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Your website is more than just an online business card—it’s the digital face of your brand. But how do you know when it's time to give it a fresh look? How often should you redesign your website to stay competitive and keep your audience engaged? In this blog post, we’ll break down how often you should consider a website makeover and provide some expert tips to guide you.
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Understanding HTTP status codes is essential for anyone who works with websites. These codes are how the web communicates the results of a request made to a server. This blog will explain the most common HTTP status codes, their meanings, and their importance in web development. We’ll also provide an HTTP status codes cheat sheet for quick reference. Let's dive in!
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In the ever-evolving world of social media, understanding the intricacies of timing and frequency can significantly enhance your content's visibility and engagement. Algorithms on platforms like Facebook, Instagram, Twitter, and LinkedIn prioritize content based on various factors, including when it was posted and how often you post. By optimizing your posting schedule, you can improve your chances of reaching a broader audience and increasing engagement. This article explores tips and strategies for determining the best times and frequencies to post content to maximize algorithmic favorability and audience interaction.
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In the ever-evolving digital landscape, maintaining a competitive edge requires more than just compelling content and attractive design. Core Web Vitals have emerged as critical metrics in the realm of Search Engine Optimization (SEO) and user experience (UX). These metrics, introduced by Google, are designed to quantify the user experience on a website, focusing on aspects such as loading performance, interactivity, and visual stability. As we step into 2024, understanding and optimizing Core Web Vitals has become paramount for businesses aiming for growth and improved user satisfaction.
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As we move further into 2024, the landscape of website content writing is evolving rapidly. With the increasing prevalence of voice search, the rise of artificial intelligence (AI), and the ever-changing user behavior, it's crucial for content creators to stay ahead of the curve. One of the most significant trends shaping the future of content writing is the focus on optimizing for featured snippets and no-click searches.
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Ever wondered if your blog posts should be long and detailed or short and snappy? You're not alone. Figuring out the perfect content length is a hot topic in digital marketing trends. Some swear by lengthy, in-depth articles, while others champion quick, concise updates. But which approach delivers better results for your SEO and marketing goals? In this post, we'll discuss the pros and cons of both long-form and short-form content. Plus, we'll reveal surprising findings from our case study on content length and SEO ranking. Let's find out what works!
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In the ever-evolving world of SEO and link building, leveraging platforms like Connectively (formerly known as HARO - Help a Reporter Out) has become increasingly crucial for businesses and bloggers seeking to establish a strong online presence. As we navigate through 2024, the importance of building a diverse and authoritative backlink profile cannot be overstated. Connectively presents a unique opportunity to secure high-quality backlinks from reputable sources while positioning yourself as an industry expert.
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In today's digital landscape, staying ahead of the curve is crucial for businesses looking to maximize their online presence. Two powerful tools that have emerged as game-changers in this arena are schema markup and AI integration. While these technologies may seem distinct at first glance, their intersection offers exciting possibilities for enhancing website performance, user experience, and search engine optimization (SEO).
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When business owners think digital marketing their main focus is typically on SEO and lead generation, and rightfully so. What is often put on the back burner is design, even though it plays a key factor in maintaining your audience once they find you. This is why it is important to establish your visual identity from the beginning to create a memorable and identifiable brand. Visual identity encompasses various elements such as logos, color schemes, typography, and imagery, all of which play a significant role in how a brand is perceived by its audience. For business owners, the challenge often lies in ensuring that these elements remain consistent across all digital platforms. This blog will explore the consistent branding benefits and delve into the importance of consistent branding online, providing actionable insights for achieving seamless visual identity across your marketing efforts.
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Artificial intelligence has gone mainstream, with AI assistants like Gemini and ChatGPT becoming household names. As these powerful language models continue evolving at a blistering pace, users are wondering - which one reigns supreme in 2024?
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In recent years, the marketing world has witnessed a paradigm shift with the rise of influencer marketing. This form of marketing leverages individuals with a significant following on social media platforms to promote products and services. As traditional advertising methods face declining effectiveness, influencer marketing has emerged as a powerful tool for brands to connect with their target audience authentically and engagingly. This article delves into the current role of influencer marketing in today's digital landscape, exploring its benefits, challenges, and future prospects.
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In today's digital age, a brand's online presence and reputation can make or break its success. With consumers heavily relying on online reviews, ratings, and social media mentions to make informed decisions, it has become crucial for businesses to proactively monitor and manage their online reputation. This is where online reputation marketing (ORM) comes into play.
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Link building is a crucial aspect of search engine optimization (SEO) that helps improve a website's visibility and rankings on search engines like Google. However, not all link building tactics are created equal. While some methods may provide quick results, they can also put your website at risk of penalties from search engines. This is where white hat link building comes into play.
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West Palm Beach, FL - February 23, 2024 - THAT Agency, a leading full-service digital marketing agency based in West Palm Beach, Florida, proudly announces the successful completion and launch of an innovative digital marketing strategy for William Price, PA. Specializing in web design, SEO, PPC, social media, and more, THAT Agency has been at the forefront of delivering exceptional digital solutions since its establishment in 2004.
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Google reviews have become an essential part of any successful business's online presence. With 63% of consumers saying they are more likely to use a business with positive reviews, it's clear that a steady stream of new Google reviews can significantly impact your bottom line.
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Search engine optimization (SEO) has become an essential aspect of digital marketing, as businesses strive to increase their online visibility and attract more organic traffic. One powerful tool that can significantly enhance your SEO efforts is schema markup, also known as structured data. This markup language, developed by major search engines like Google, Microsoft, Yahoo, and Yandex, helps search engines better understand the content on your website, leading to improved search rankings and user experience.
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Do you know when to post on social media to maximize your brand’s engagement and reach? Follow-up question; did you know the timing of posting affected your post’s performance? For small business owners and managers who handle their social media, finding the best time to post on social media can be the key to unlocking higher visibility and interaction. This guide will explore the optimal times to post on various platforms and offer insights on tailoring these strategies to your target audience.
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Artificial Intelligence (AI) is transforming the marketing landscape, offering new tools and strategies for businesses to reach their audiences. This article explores the current trends in AI-driven marketing and what the future holds.
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West Palm Beach, FL – THAT Agency, a leader in digital marketing solutions based in West Palm Beach, Florida, is thrilled to announce the successful launch of an innovative partnership with Elite Fitness. Since 2004, THAT Agency has been at the forefront of web design, SEO, PPC, and social media marketing, providing tailored digital strategies that drive success. This new collaboration with Elite Fitness, a company with a storied history of transforming client health through the Merhi Method, underscores THAT Agency’s commitment to pushing the boundaries of digital marketing to enhance brand visibility and customer engagement.
Imagine doubling your website's traffic and boosting conversions effortlessly. Search engine optimization (SEO) can make this a reality, elevating websites to the top of search engine results. A robust SEO strategy can attract organic traffic, increasing visibility and driving conversions. This blog post discusses the fundamental principles of SEO, offering a comprehensive guide to creating successful SEO campaigns and strategies.
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As long as marketing exists, the need for graphic design exists. It’s as simple as that. From creating eye-catching social media posts to crafting compelling website visuals, graphic design plays a pivotal role in shaping the perception of your brand. Yet, despite its significance, many businesses make the critical mistake of entrusting graphic design tasks to individuals who lack the necessary training and experience. At THAT Agency, we understand the value of leaving graphic design to the graphic designer, and in this blog, we'll mock up why it's crucial for businesses to do the research when selecting a marketing agency to partner with.
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In a world where every click, view, and engagement counts, how do you truly know if your content marketing is cutting through the noise? It's not just about crafting compelling narratives; it's about confirming they land with precision on your intended targets. This blog dives deep into the essential toolbox of metrics that can turn guesswork into precision. We'll unravel the mysteries of data-driven strategies that reveal not just who's watching, but who's converting—transforming casual browsers into loyal customers. Join us as we decode the secrets of how to measure content marketing success, ensuring that your digital efforts are not just seen but truly resonate and deliver tangible results.
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Brand equity and brand value: these are the twin pillars that uphold the financial and emotional architecture of a brand. Imagine them as the roots of a great oak, where brand equity taps deep into the emotional psyche of consumers, attracting loyalty and preference, while brand value translates this affinity into tangible economic worth. Together, they forge a brand's fortress in the competitive marketplace, turning casual buyers into devoted, loyal followers. This intricate dance between perception and value is critical for any brand aiming to not just survive but thrive in the bustling market of today. This blog will provide insights to how to use content marketing to increase brand equity and value so can attract valuable consumers.
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Think about the last time a good story really grabbed you. Maybe it was a movie, a book, or even a friend’s funny tale at a dinner party. That’s the power of storytelling—it sticks with you. In the world of content marketing, storytelling is just as crucial for brand success. It’s about making your brand memorable by giving it a voice and a story that people can connect with. Why does your business need to dive into storytelling? Because when you tell a good story, people listen, remember, and might even tell others. Let’s explore how you can use storytelling in marketing can be used to make your business stand out and create lasting relationships with your customers.
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West Palm Beach, FL – THAT Agency, a leading full-service digital marketing powerhouse based in West Palm Beach, Florida, is thrilled to announce the successful launch of a groundbreaking partnership with Palm Beach Organized. Since 2004, THAT Agency has been at the forefront of digital innovation, delivering cutting-edge web design, SEO, PPC, and social media solutions. This latest venture highlights the agency's commitment to driving success and enhancing the digital presence of its clients in various industries.
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Content marketing, digital marketing, brand marketing, SEO marketing—there's a veritable smorgasbord of marketing flavors out there. Feeling overwhelmed? Wondering where to start or what the differences are? Help is here! Welcome to "Content Marketing for Dummies," the go-to guide for deciphering the marketing melee and finding your footing in the vast digital playground.
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How crucial is it for any business aiming to enhance its brand awareness to keep up with the latest social media updates? As we proceed further into 2024, significant changes across various platforms are shaping the landscape of social media engagement, content creation, and marketing strategies. This blog post reveals the recent updates from popular social media platforms, offering insights for businesses to leverage these changes effectively and how to cause potential algorithmic harm if not prepared.
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In the dynamic battlefield of business, victory belongs to those who master the art of competitive marketing. This comprehensive guide will illuminate the path to success through competitive marketing strategies, offering valuable competitive insight that empowers businesses of all sizes to not only survive but thrive in today’s cutthroat market.
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The ability to conduct a thorough digital marketing competitor analysis is not just an advantage—it's a necessity. For businesses aiming to elevate their online presence, understanding how to meticulously monitor competition is crucial. From small startups to large enterprises, grasping the intricacies of competitor analysis can significantly enhance strategic decisions, propelling your brand toward success. THAT Agency stands at the forefront of this endeavor, offering a suite of digital solutions tailored to amplify your brand's visibility, drive web traffic, and boost revenues.
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Understanding your competition is not just an advantage—it's a necessity. Enter the competitive analysis matrix, a powerful tool that can uncover hidden opportunities and reveal potential threats lurking in your industry landscape. Whether you're a burgeoning startup or a seasoned enterprise, mastering this matrix will empower you to strategize with precision and outmaneuver your competitors. In this comprehensive guide, we'll walk you through the process of creating a competitive analysis matrix and how to do competitor benchmarking effectively, setting the stage for enhanced online visibility and success.
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Understanding the competitive landscape is not just beneficial; it's imperative for any business aiming to thrive. Identifying your competitors goes beyond simply knowing who else is in the market. It involves a deep dive into their strategies, customer interactions, and online presence to refine your approach. This guide, crafted with the insights of THAT Agency, will explore professional techniques for how to find a company's competitors and utilize this knowledge to sharpen your competitive edge.
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When working in search engine optimization (SEO), understanding the nuances of different SEO strategies is crucial for webmasters and digital marketers aiming to enhance their website's visibility and performance. Two key pillars in SEO are technical SEO and on-page SEO. While they both play integral roles in SEO, they cater to different aspects of website optimization and require unique approaches. This article delves into the distinctions between technical SEO and on-page SEO, exploring their roles, importance, and impact on a website's search engine ranking and user experience.
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Whether you're a seasoned trailblazer in the business world or a fresh-faced entrepreneur ready to make your mark, one thing remains constant: the need to outshine the competition.
But fear not, in this guide, we're about to unveil two secret weapons that can revolutionize your approach – competitive audit and competitive gap analysis. Buckle up as we journey into the heart of strategic analysis, where we'll uncover the untapped potential of these powerful techniques and reveal how they can catapult your online presence into uncharted territories of success.
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Dominating brand competition encapsulates the ability of a business to assert its prominence and influence within its industry by outperforming rivals, captivating consumers, and maintaining market leadership. It involves establishing a compelling brand identity that resonates with target audiences, delivering exceptional products or services that meet and exceed customer expectations, and continuously innovating to stay ahead of the curve.
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Navigating digital marketing demands a keen understanding of your competitive landscape—an indispensable key to unlocking success in this fast-paced arena. One key aspect of this is the competitive market definition, which involves identifying and analyzing the players in your industry. Whether you're a startup looking to make a splash or an established business aiming to stay ahead, mastering competitor analysis can provide valuable insights.
In this guide, we'll delve into the intricacies of competitive market definition and break down essential competitor analysis questions to help you gain an industry advantage.
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West Palm Beach, FL - February 21, 2024
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When was the last time your website’s design was updated? If you don’t know the answer it’s probably time for an update. With accessibility becoming crucial for businesses after 2020, brand presence on a website is as important as that of an onsite location. A well-designed website not only captures attention but also provides a seamless user experience. With so many design possibilities it is easy to become overwhelmed, but that’s why our team at THAT Agency pulled together our favorite trends so far in 2024!
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Let’s face it, we are amidst a digital revolution poised for boundless expansion. Finding a reliable ‘digital marketing agency near me’ is crucial for businesses looking to thrive online — or in general. As more consumers turn to the internet to discover products and services, the need for a robust online presence has never been more important. In this comprehensive guide, we delve into the world of local SEO and how partnering with a digital marketing agency near you can supercharge your online visibility and drive business growth.
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In the fiercely competitive landscape of business, understanding who your competitors are is crucial for success. Whether you're a startup or an established enterprise, knowing your competition can provide valuable insights to refine your strategies and stay ahead in the game. In this blog post, we'll explore the top 10 tips to identify your competitors effectively and gain a competitive edge in your industry.
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In today's fiercely competitive business landscape, staying ahead of the curve is paramount. Understanding your competitors sales strategies and effectively leveraging that knowledge can be a game-changer for your business. In this blog post, we'll explore the world of competitors sales and provide insights on how to find competitors of a company. Whether you're a small local business or a large corporation, these strategies will help you maximize sales opportunities and boost your online presence.
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Staying ahead of the competition is crucial for businesses of all sizes and industries. To gain a competitive edge, you must not only focus on your marketing strategies but also keep a close eye on what your competitors are doing. This process is known as competitive tracking, and it plays a pivotal role in helping you refine your marketing efforts and make data-driven decisions.
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West Palm Beach, Florida - January 25, 2024
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As businesses prepare to embrace the season of love, it's time to revamp your social media strategy with these compelling and creative options. Our list of ten social media marketing ideas for Valentine’s Day caters to diverse industries, offering actionable insights to captivate your audience and enhance your digital presence. Whether you are selling a product or providing a service, our social media team can elevate your strategies.
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Competitive content analysis is one of the most important strategies to beat your competition. By delving into what your competitors are doing and assessing the performance of their content, you can fine-tune your digital marketing tactics to resonate more effectively with your target audience and secure higher rankings in search engine results pages (SERPs).
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With a multitude of social media profile options at your fingertips, LinkedIn stands out as the go-to platform for professionals looking to connect, engage, and foster meaningful relationships within your industry. As a business owner with both a Business and Personal LinkedIn profile, you have a golden opportunity to elevate your social media marketing game. In this blog post, we'll explore the art of leveraging LinkedIn beyond traditional networking, unlocking the full potential of this powerful platform to enhance your personal brand and connect with your target audience.
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In the ever-evolving digital landscape, gaining a competitive edge is crucial for businesses of all sizes and types. Whether you're a dealership owner, marketing director, or company president, understanding how to navigate the digital marketing competition arena is essential to achieving success. In this blog post, we'll explore the concept of competitive insight and how it can empower you to thrive in the world of digital marketing competition. So, let's dive in!
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As we step into 2024, businesses leveraging the power of social media marketing must not only keep pace but also stay ahead of the curve. Understanding and adapting to the latest trends is essential for maintaining a competitive edge. This blog post aims to provide a comprehensive exploration of the anticipated trends set to dominate social media marketing in 2024, offering valuable insights for businesses looking to enhance their digital presence.
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If you're looking to enhance your online presence and boost your digital marketing efforts, you've undoubtedly come across the term SEO, or Search Engine Optimization. SEO is the driving force behind higher visibility on search engines, and understanding it is crucial for businesses of all sizes and industries. In this beginner's guide, we'll explore the top 10 SEO examples that can help you improve your search engine positioning and drive better results for your online presence.
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Amidst the visual cacophony that takes over our screens, the quest to make your brand's voice heard and resonate with the right audience has become a strategic puzzle. As business professionals, you're likely familiar with the challenge of creating visuals that not only cut through the clutter but also leave a lasting impression. In this blog post, we'll delve into the pivotal concept of visual optimization, exploring how professional graphic design can elevate your digital advertisements, ensuring they rise above the noise and effectively connect with your desired viewers.
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Is competitive marketing the linchpin that sets successful businesses apart from the competition in today's fast-paced digital landscape? It's not just about being present online; it's about outshining your competitors and securing your spot at the top of the digital food chain. If you're a business owner, marketing director, or CEO, you understand the significance of competitive marketing in the modern business world. Let's explore this crucial concept in detail, shedding light on how it can be a game-changer for businesses of all sizes and niches.
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West Palm Beach, Florida – December 29, 2023
THAT Agency, a leading full-service digital marketing agency specializing in web design, SEO, PPC, social media, and more, is thrilled to announce its exciting partnership with The Law Office of Cindy A. Crawford, PLLC. This collaboration marks a significant milestone for both companies, combining THAT Agency's digital marketing expertise with The Law Office of Cindy A. Crawford's commitment to providing knowledgeable advice and practical solutions for complex family law issues.
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As we step into 2024, it's abundantly clear that traditional B2B content strategies may no longer cut through the noise and capture the attention of your target audience. That's where the concept of interactive content marketing emerges as the missing link in your arsenal. Gone are the days of static, one-way communication; welcome to an era where your emails become engaging, interactive experiences that not only connect but also convert!
In this blog, we'll uncover how interactive email marketing is poised to be the game-changing element your B2B content strategy needs in the year ahead.
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As we move into a new year with new marketing trends and strategies, one thing to remember is that mail marketing continues to stand as a stalwart. It continues to drive engagement and revenue for businesses, no matter the size. However, achieving success in this arena requires more than just sending out occasional emails. To truly harness the power of email marketing, businesses are increasingly turning to the expertise of a conversion rate optimization agency.
In this blog, we'll explore the pivotal role a conversion rate optimization agency plays in elevating your email marketing conversion rates and why it's become an essential investment for businesses aiming to thrive in the competitive online sphere.
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WEST PALM BEACH, Florida — December 18, 2023
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The holiday season is not just a time for festive celebrations; it's also a golden opportunity for businesses to boost their sales and enhance brand visibility. Holiday marketing campaigns are the secret sauce behind the success stories of many businesses during this joyful time of the year.
If you're looking to level up your digital marketing game during the holidays, you're in the right place. In this comprehensive guide, we'll unwrap the secrets of the best holiday campaigns and show you how to create the best holiday campaigns.
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If you've ever wondered how to make sense of the sea of data at your disposal, you're not alone. Data analytics has emerged as a powerhouse, providing invaluable insights for business owners and marketing professionals. In the ever-evolving realm of digital marketing, understanding data is crucial for making informed decisions and crafting effective marketing strategies. This beginner's guide will help you navigate the basics of data analytics and highlight important data points that matter most to your business.
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In the quest to create compelling, attention-grabbing content, the art of advertising photography takes center stage. Visual storytelling through striking images has the power to captivate, connect, and convert your audience in ways that words alone simply can't. As we navigate the intricate landscape of content marketing in 2024, understanding the profound impact of advertising photography becomes essential.
In this blog, we’ll discover how investing in professional marketing photography can elevate your marketing strategy, engage your audience, and drive your brand's success.
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WEST PALM BEACH, Florida — December 4, 2023
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WEST PALM BEACH, Florida — December 1, 2023
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As we step into 2024, the digital marketing landscape continues to evolve at a rapid pace, and video marketing remains at the forefront of this transformation. To stay ahead of the curve, businesses and digital marketers must be well-versed in the latest video marketing trends that are shaping the industry. Among these trends, one that has gained exceptional prominence is live streaming marketing.
In this blog, we'll delve into the exciting world of video marketing, exploring the trends that will define the year ahead, with a special focus on the dynamic realm of live streaming. From immersive VR experiences to the power of real-time engagement, get ready to unlock the potential of video marketing in 2024.
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As businesses diligently seek ways to engage and captivate their online audiences, a fresh wave of web design trends is sweeping through the industry for 2024. These trends transcend mere aesthetics; they are dedicated to crafting experiences that not only capture attention but also leave a profound and lasting impression. Join us as we embark on a journey through the latest web design trends that prioritize user experience optimization and customer satisfaction.
In this blog, we’ll explore the innovative concepts and practices of user experience optimization and customer experience optimization and how web design can influence both of those in 2024.
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Inbound marketing has come a long way since its inception, and as we stand on the cusp of 2024, it's undergoing yet another significant transformation. It's not merely about creating valuable content anymore; it's about creating personalized experiences, optimizing for voice search, embracing the power of video, and incorporating artificial intelligence to enhance customer interactions. Read along as we discuss the Inbound Marketing Trends 2024.
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The holiday season is not just a time for decking the halls and enjoying festive treats; it's also a golden opportunity for businesses to boost their sales and engage with their audience through strategic holiday marketing campaign ideas.
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In the ever-evolving world of digital marketing, staying ahead of the curve is crucial to achieving and exceeding your business goals. As one of the leading digital marketing agencies in Florida, we understand the challenges businesses face in today's crowded digital landscape. That's why we're here to provide you with valuable insights into the 2024 social media trends landscape and strategies for engagement and growth.
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In today's digital landscape, a strong social media presence is essential for businesses to connect with their audience. However, it's not just about the number of likes and followers – it's about the return on investment (ROI) that social media efforts bring. As a product or service provider, understanding how to measure social media ROI and track key performance indicators (KPIs) is crucial for ensuring that your social media strategy aligns with your business goals. In this article, we will delve into the intricacies of calculating social media ROI and the importance of monitoring social media KPIs for businesses like yours.
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As we creep closer into a new year, the digital marketing landscape continues to evolve at a rapid pace, presenting both opportunities and challenges for businesses aiming to thrive in the online arena. To navigate this ever-changing terrain successfully, it's critical to establish reliable strategies that allow you to measure your social media performance effectively. In 2024, one of the most critical approaches to achieving this is through the meticulous tracking of Key Performance Indicators (KPIs) tailored for assessing your social media ROI.
In this blog, we'll delve into the key metrics and insights that will empower you to make data-driven decisions and optimize your social media marketing efforts for a prosperous year ahead.
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In the ever-evolving landscape of digital marketing, staying ahead of the curve is essential to ensure your business not only survives but thrives. As a leading digital marketing agency in Florida, we understand the importance of meeting your target audience where they are. And in 2024, one of the places they will undoubtedly be is on TikTok.
In this blog post, we'll explore the exciting world of short form video content and guide you on how to advertise on TikTok to capture your audience's attention effectively.
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Inbound Marketing Strategies have evolved over the years, and with 2024 just around the corner, it's essential for general managers and digital marketing directors to stay ahead of the curve. The digital marketing landscape is constantly changing, and mastering customer-centric inbound marketing is the key to success in the upcoming year. In this blog post, we'll explore the latest strategies and insights to help you create customer-focused content that drives results.
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West Palm Beach, FL — November 21, 2023
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As the social media landscape continues to evolve, businesses must not only adapt but also anticipate the emerging social media trends that can shape their success. For small to medium-sized businesses aiming to make their mark in the luxury sector, mastering these trends is essential to staying relevant and maintaining a competitive edge. In this article, we delve into the strategies that will help you navigate the ever-changing social media landscape while harnessing the power of the latest trends.
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WEST PALM BEACH, Florida — November 11, 2023
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For businesses of all sizes and industries, local search engine optimization strategies in 2024 will play a pivotal role in achieving online success. Whether you're a general manager or a marketing director, it's crucial to understand the latest trends and techniques, like a local search engine optimization service, that can give your business a competitive edge. In this blog post, we'll delve into the world of local SEO and location-based marketing, providing valuable insights into the 2024 Digital Marketing Guide. Let's explore how you can master these strategies to organically drive sales and stay at the forefront of your industry.
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In the ever-evolving landscape of digital marketing, social media advertising has emerged as a powerhouse tool for reaching and engaging target audiences. For small to medium-sized businesses in the luxury sector, leveraging the potential of social media advertising is not just an option; it's a strategic requirement.
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If you're looking to improve your website's search engine optimization (SEO), then you need to conduct a technical SEO audit. A technical SEO audit is a detailed analysis of the technical aspects of a website related to search engine optimization. The primary goal of a technical site audit for SEO is to make sure search engines like Google can crawl, index, and rank pages on your site. You can find and fix technical issues by regularly auditing your website. Over time, that will improve your site’s performance in search engines.
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One of the most significant updates in recent times is the Google Helpful Content Update. This article aims to provide an in-depth understanding of this update, emphasizing the importance of E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness).
While digital algorithms evolve and new software versions are released, one thing remains constant in digital marketing: the quest for that coveted spot at the top of search engine rankings. It's not just about your business being found; it's about being found first. That's where Keyword strategy SEO comes into play. And in the ever-evolving landscape of 2024, staying ahead of the curve is more critical than ever.
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In today's fast-paced digital landscape, social media stories have emerged as a captivating way for businesses to engage with their audience. From behind-the-scenes glimpses to product launches, social media stories offer a brief yet powerful medium to connect and resonate with your target audience.
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In today's digital age, where the internet is the first place most people turn to for information, products, and services, having a strong online presence is crucial for any business. If you're a business owner, marketing director, or general manager in Florida, you've probably heard about the importance of SEO (Search Engine Optimization) in growing your online visibility.
But do you know how a Florida SEO expert can unlock the full potential of your business in the Sunshine State? In this blog post, we'll explore the world of FL SEO and how partnering with a Florida SEO expert can be a game-changer for your business.
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In the ever-evolving landscape of digital marketing, where algorithms change, and platforms evolve, one principle remains constant—the value of strong customer relationships. Customer Relationship Marketing (CRM) stands as a beacon in this dynamic environment, guiding businesses toward success. In this article, we will delve into the crucial significance of CRM in digital marketing, exploring how it cultivates lasting connections with customers and drives sustainable growth.
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Imagine having a trusted partner by your side, one who not only understands the intricacies of search engine optimization but also has an in-depth knowledge of the unique dynamics of the Florida market. Such an agency can propel your business to new heights, ensuring that your brand shines brightly amidst the vibrant online ecosystem of the Sunshine State.
No matter your business size, age, or industry, the key to digital success lies in mastering the art of SEO. If you're in the Sunshine State, you're in luck because Florida boasts some of the finest SEO services in the industry. In this blog post, we'll delve into the world of SEO in Florida and shed light on how a Florida SEO service can propel your digital presence to new heights.
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In the dynamic world of digital marketing, the synergy between businesses and their marketing agencies plays a pivotal role in crafting successful campaigns. What if we told you that your industry insights and expertise could enhance the effectiveness of your marketing agency's strategies and campaigns?
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West Palm Beach, Florida — October 10, 2023
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Halloween isn't just a time for costumes and candy; it's also a significant opportunity for businesses to get into the spooky spirit and boost their sales. Whether you're a small business owner or a marketing director looking for innovative ways to harness the power of Halloween, we've got you covered. In this article, we'll delve into some Halloween marketing ideas to help you brew up some sales-boosting magic. So, let's embark on a journey filled with a web of marketing ideas for Halloween to take your business to the next level.
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In the ever-evolving digital landscape, the key to resonating with your audience is to provide them with content that aligns with their unique needs and interests. That's where content mapping comes into play. Content mapping is an essential strategic process that serves as a bridge between your business's content strategy and the desires of your target audience.
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Social media is a powerful tool for marketing, but if you don't know how to get in front of your target audience, what's the point?Social media has become an indispensable tool for businesses big and small looking to expand their reach and boost brand awareness. However, the ever-evolving social media algorithms can be a daunting challenge to navigate. To thrive in this dynamic landscape, you need to create shareable content that not only captures your audience's attention but also plays by the rules of the algorithm. In this blog post, we will unravel the secrets to crafting engaging social media posts that can enhance your placement within the social media algorithm.
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Florida, with its thriving economy, diverse business landscape, and population of over 21 million residents, offers a dynamic environment for businesses of all sizes and niches. However, amidst this bustling digital landscape, the significance of SEO in Florida cannot be overstated. It's not merely a tool; it's the key that unlocks your business's online growth and visibility.
Whether you are a solo entrepreneur embarking on a new venture or a nationally recognized brand serving thousands of customers, SEO in Florida can be the key to unlocking unparalleled online growth. In this blog post, we will explore the world of SEO in Florida and how SEO services in Florida can catapult your business to new heights.
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In the world of digital marketing, partnerships between businesses and agencies are the driving force behind successful campaigns. One of the most influential tools in fortifying these collaborations is the power of feedback. Constructive feedback doesn't just shape campaigns; it elevates agency performance and cultivates a culture of continuous improvement.
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In today's digital age, where the online landscape is ever-evolving, one thing remains constant: the importance of SEO FL (Search Engine Optimization in Florida). Whether you're a local business looking to establish a strong online presence in the Sunshine State or a national brand seeking to boost your website rankings, the key to success lies in harnessing the expertise of an elite SEO Agency FL. In this blog post, we will explore the world of SEO in Florida and how partnering with a top-tier digital marketing agency can catapult your website to the top of search engine results pages.
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Have you ever wondered if a popular animated TV show could predict the future of marketing trends? Well, the Simpsons did it, and they did it with eerie accuracy. Marketing predictions from the Simpson's have become a topic of fascination for both marketers and curious individuals alike. In this blog post, we'll explore six marketing predictions from the Simpson’s, dating back to the 1990s. We'll also take a glance into the future and discuss the potential Simpson's predictions for 2024.
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In today's rapidly evolving digital landscape, achieving digital marketing success is the ultimate goal for businesses striving to stay ahead. It's a journey that requires not just expertise, but also effective collaboration between a digital marketing agency and its clients.
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In a world shaped by digital evolution, where connectivity knows no bounds, social media has transformed from a casual online platform to a powerful tool for businesses to thrive and grow. If you're a small business owner seeking to expand your digital reach and elevate your brand, understanding the distinctions of social media strategies and harnessing its Return on Investment (ROI) potential is crucial. In this blog post, we'll navigate through the landscape of social media strategy, explore the significance of social media ROI, and guide you through crafting a successful online presence.
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It can be exhausting constantly keeping up with digital trends, beating your competition, and also running your business. As an entrepreneur or business owner, you understand the importance of an online presence, and that's where SEO comes into play. Partnering with top-notch SEO companies in Florida can be the game-changer your business needs to dominate the market. In this blog post, we'll explore the world of Florida SEO and highlight some of the industry-leading Florida SEO companies that deliver outstanding results.
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Staying ahead of the competition and reaching the top of search engine results is vital for businesses in Florida. That's where partnering with a reliable Florida SEO company can make all the difference. If you are an individual, entrepreneur, or business owner looking to understand what to expect from SEO companies in Florida, you've come to the right place.
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Are you seeking to enhance your online visibility, draw a larger audience, and grow your business to the next level? Establishing a robust online presence stands as a pivotal factor for achieving growth and prosperity. Among the array of marketing strategies, none proves as potent as the art of search engine optimization (SEO). If you're based in Florida, you're in luck! Partnering with an SEO company FL can unlock immense growth opportunities for your business. The decision to collaborate with a distinguished Florida-based SEO company opens up a gateway of new growth, new audiences, and overall, more business.
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A website serves as more than just a virtual address – it's a dynamic gateway to a world of possibilities. Yet, even the most visually appealing and content-rich sites can remain hidden in the vast expanse of the internet without the right strategies. That’s why business owners and managers need to know and understand the importance that Search Engine Optimization (SEO) has in digital marketing strategies. SEO services have the remarkable ability to unlock a website's latent potential, propelling it from obscurity to prominence in search engine rankings.
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Embarking on a journey of partnering with a digital marketing agency can be a game-changer for your business. However, before taking the plunge, it's crucial to lay a solid foundation to ensure a smooth and effective collaboration. Partnering with a digital agency holds the promise of enhancing your brand's online presence, driving growth, and achieving your marketing goals.
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WEST PALM BEACH, Florida — September 4, 2023
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West Palm Beach, FL - August 31, 2023
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One of the most effective ways to achieve a strong online presence is by optimizing your website for search engines like Google. If you're looking to improve your website's visibility and drive more organic traffic to your site, partnering with a reputable SEO company will provide valuable insights to strategies and data analysis that are tailored specifically to your brand or niche.
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Do you think of your business like raising a digital child? It takes love, patience, and a lot of nurturing to keep a business running healthy and smoothly. Much like a child, running a healthy business takes a village. Partnering with the right digital marketing agency will ensure the health, success, and longevity of your business while also staying ahead of the competition.
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In today's digital landscape, search engine optimization (SEO) has become a critical component of successful online marketing strategies. As businesses strive to improve their online visibility and attract more targeted traffic, the role of SEO has never been more important. For companies operating in Florida, harnessing the power of SEO can unlock new opportunities and drive business growth.
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BACKGROUND— Believe it or not, using augmented reality in marketing is older than we expect. The first time AR was used in marketing was back in 2008 for a MINI commercial created by German agencies.
The captivating video showcased how the MINI AR ads were placed in German newsstands, turning the seemingly ordinary newspaper into an extraordinary interactive experience. As readers held up the newspaper to the webcam, they witnessed the MINI Cooper come to life, virtually racing across the pages, accompanied by various engaging animations. This AR campaign was a game-changer, effectively blending reality with virtual elements to create an unforgettable and immersive encounter for potential customers.
Whether you're a digital marketer, marketing director, or simply curious about these immersive technologies, join us on this journey as we uncover the convergence of AR, VR, and AI in shaping the future of marketing campaigns.
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When was the last time you found the most relevant answer to your search query past the first two pages on Google? The odds are low that it’s been awhile. Search engines like Google rely on SEO optimization to offer consumers the most accurate and relevant information they were looking for.
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LinkedIn is home to more than 930 million members across 200 different countries. All of them are business professionals who may need the solutions your company is offering every single day. LinkedIn B2B lead generation is big business these days, and for good reason. With so many different professionals searching for the perfect solutions to optimize their businesses, it’s fertile hunting ground. What are the best B2B lead generation LinkedIn strategies to help you connect with a portion of those 930 million members, though? Here are a few tips that may help.
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What’s next for your company? Where will you find your next customer? Are there enough customers who hope to buy from you to ensure your company’s profitability well into the future? Building a good B2B lead generation funnel is often the only way to answer these questions in a positive manner. Many business owners turn to B2B lead generation companies to help construct that funnel, and while their services can be invaluable, doing a bit of heavy lifting on your own can amplify their work considerably, helping you achieve your goals.
LinkedIn just celebrated its 20th birthday, and in that time, it’s done some amazing things. Today, it’s considered to be the single biggest professional social network online, and now more than ever before, companies are turning to better LinkedIn lead generation strategies to help them grow. Without a clear strategy, though, it may seem tough to get the leads you need from this platform. What should that strategy look like and how do you decide which tasks are worth your time?
Can I help who's next? It’s what every business wants - another customer in line. If you’re like many companies, you initially had lots of customers who were next in line thanks to referrals and the loyal customers who were coming back for more. The simple truth, though, is that if you want to build a sustainable company or even grow the model you have now, ensuring that line stays full is a must, and often that means working with lead generation companies to help you build that sustainable pipeline.
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Ah, summertime—the season of sunshine, relaxation, and endless possibilities. But did you know that it's also a golden opportunity for your digital marketing efforts? As the days get longer and people's spirits soar, the summer months offer a unique chance to connect with your audience, boost brand visibility, and drive conversions.
In this blog, we'll explore five refreshing digital marketing trends, and how you can utilize them to make a splash in the digital realm. So, grab your ice-cold beverage and let's get started!
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As a business owner, you understand the importance of content marketing in today's digital landscape. It's a powerful tool that can help you connect with your target audience, build brand awareness, and ultimately drive more customers to your business.
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If you’re like most B2B companies, you know that lead generation means the chance to continually expand your sales pipeline through methods that just don’t require extensive expenses or chance encounters. Instead, the process of lead generation means strong success in the world of digital marketing today.
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To suggest that lead generation is important is an understatement. It is the single biggest driver of business growth, and it can help you target your marketing efforts, improve your revenue numbers, ensure your business is sustainable, and facilitate the relationship-building process with potential customers.
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The current economic climate has raised concerns about a potential recession, leading businesses to face numerous challenges. To survive and thrive during an economic downturn, businesses need to adapt their marketing strategies. Understanding the impact of a recession is crucial for making proactive adjustments that can help businesses successfully navigate through challenging times.
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Search engine optimization (SEO) is an essential tool for businesses of all sizes. For local enterprises, optimizing their presence on Google Maps can be a great way to increase their visibility, attract more customers, and grow their online presence.
To build sustainable growth and a solid revenue stream, funnel lead generation really is your only option. Unfortunately, it’s also one of the hardest things to master as a business owner. In fact, according to one Hubspot survey, nearly 63% of all marketers suggested that lead generation and building out the pipeline was the single biggest problem their company would encounter.
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If you’re like most companies, you know lead generation is essential to your company. High-quality leads directly translate to a larger customer base and increased sales numbers. Better lead generation methods mean you have the ability to focus your marketing efforts specifically on your target audience, and that makes your marketing work far more cost-efficient.
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We all know it; we’ve all seen it and felt it. The business world is becoming even more competitive. Finding and implementing new ways to generate leads and grow your business is mission-critical.
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As a digital marketing agency that specializes in helping law firms grow their business, we understand that attracting high-quality clients is essential for the success of any law firm. And one of the most effective ways to do this is through lead generation. In this blog post, we will discuss some lawyer lead generation strategies that can help your law firm attract high-quality clients and grow your business.
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Running a law firm is no easy feat. Most law firms struggle with finding new clients, networking and marketing their services, and retaining existing clients – all while maintaining their established reputation in the legal community. In the age of digitalization, lead generation is one of the most critical areas a legal practice needs to focus on. As the competition stiffens, investing in effective lead generation strategies becomes increasingly necessary to survive and grow. In this blog post, we will explore the most efficient ways for legal professionals to maximize their ROI with effective lead generation.
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Generating leads is crucial for attorneys to grow their practice and bring in new clients. With the rise of digital marketing, there are so many options for lawyers to generate leads online. In this ultimate guide to lead generation, we'll break down the best strategies for reaching prospects and growing your practice.
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We are living in a digital world. No surprise there! While there are true digital natives (those who were all but born with a smartphone in their hand!), even those pre-digital age have integrated technology into virtually all facets of their life. That means that having a website is crucial for any business or organization. You need a robust online presence.
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Do I need a website for my law practice?
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You’ve heard about it. You’ve probably bought products from brands that use them. But what is Shopify, how does it work, and how do you get started?
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Building an e-commerce website from scratch can be a daunting task, but the rewards are worth the effort. The rise of online shopping means that more and more businesses are moving online, and having a well-designed eCommerce website is crucial to stay competitive. But it's not just enough to have a great website - you need to reach and pull in the people who will make a positive impact on your bottom line.
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Google does its best to try to serve users with local results whenever possible or relevant. And as a digital marketing agency working with many businesses that would love to build an excellent local presence, we always work with our clients to properly optimize their Google Business Profiles (GBP). While there are many aspects to focus on when it comes to crafting a great GBP, in this article, we just want to focus on video. Specifically, how to add a video to your Google Business Profile, and why you should take advantage of this feature.
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For businesses with multiple locations, local SEO is essential to attract potential customers. However, optimizing for multiple locations can be a challenge. In this article, we will guide you on how to rank for multiple locations for SEO and increase your online visibility.
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Here’s a scary thought that may keep you up at night - what if your website is the only marketing effort potential customers see about your brand? Not quite sure your website could stand up to that test? You’re not alone.
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[DISCLAIMER: This version of this article was actually written by Artificial Intelligence! You can find an article on the same topic written by one of THAT Agency's in-house staff writers here.]
Artificial intelligence (AI) is rapidly changing the way businesses operate, and content marketing is no exception. With the help of AI, businesses can now create, optimize, and distribute content in ways that were previously unimaginable. In this blog post, we'll explore some of the ways that AI can help your content marketing efforts and how it can be used in copywriting.
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Artificial Intelligence isn’t a new concept by any means, and while it’s long been the subject of science fiction speculation, we are starting to see some tangible and realistic benefits come to fruition in our everyday lives. The most recent notable and newsworthy innovation has been Open AI’s Chat GPT beta version. Causing headaches for teachers over the past few months, Chat GPT can write a semi-decent book report, essay, or term paper. While far from perfect, this tool is more impressive than its predecessors for a few reasons. In this article, we are going to look into some of the pros and cons of AI content creation, and how you should utilize it in your marketing strategy.
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Your web presence matters to your customers. It may not seem like a marketing tool that factors into the equation in a world where social media is almost everything. Still, the simple reality is that thousands of potential customers may find your website every single day, and when they do, it should look amazing.
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If you haven’t already played around with Chat GPT (the older but most recent version being powered by GPT 3.5 Turbo) then you are missing out. Not necessarily on revenue, or anything vitally-important like that, but on a learning experience that is likely to shape the future of the internet. So, if you own a business, and your business has a website, and you want that website to perform well, then the influx of AI we’ve seen in just 2023 alone should pique your interest. Today, we want to take a look at the newest version of the most public-facing and recognizable AI tool–ChatGPT. GPT-4 is “still flawed” as Sam Altman, CEO of OpenAI (the company that created GPT) says. But as a digital marketing agency specializing in growing small-to-medium-sized businesses, we want to help you explore how you can put this tool to use in your business. What is GPT-4? How can you utilize it?
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You likely already know that a website is the most powerful marketing tool you can build as a business owner. After all, it can help others understand your brand’s story, it can help you connect with new customers, and it can increase your sales numbers.
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Imagine it’s 1997. You load the web page for your favorite business. You see a bright blue background. A headline flashes at you in neon yellow. A MIDI file streams in the background, offering you a cacophony you didn’t even know you wanted to hear.
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Your website should be the crown jewel of your digital marketing efforts. It literally defines your business’ presence online. Unfortunately, not every company seems to understand that. Poor websites abound today. There are entire blogs dedicated to mistakes companies make when it comes to their websites, and not all of them are related to the design of the site itself.
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There’s no way around it - your website is nothing short of essential when it comes to your digital marketing efforts. Information is more available than ever today, and customers will turn to your web presence to learn more about your business. Whether they’re reading your blog, watching your videos, or working to buy products from you, your website must be well-designed to be effective.
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They’re around you on almost a daily basis. You stand next to them in line at your favorite coffee shop. You eat near them as you have lunch outside of the office. You may even live around them. They’re all potential customers for your company, but if you’re investing all of your digital marketing dollars on reaching the internet as a whole, you may never reach those closest to you. That's why web design is so important for local SEO.
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Stanford researchers uncovered a key fact most companies don’t realize - your business’s credibility is based on your website’s design. In fact, one study found that 75% of consumers make a judgment about your company based on your website design. In other words, from the moment your site loads, customers are judging your company. Your website does so much more than establish credibility, though.
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| Key Topics | Details |
|---|---|
| What is Link Building | It's a crucial part of digital marketing and SEO strategy, improving a website's visibility and credibility. |
| White Hat vs Black Hat Link Building | White hat techniques follow ethical guidelines and provide value to the audience, while black hat can harm a website's rankings. |
| Ten Effective White Hat Link Building Strategies | 1. Quality content creation 2. Outreach to webmasters 3. Guest blogging 4. Resource page link building 5. Broken link building 6. Infographics 7. Link reclamation 8. Directory submissions 9. Content syndication 10. Social media |
| Importance of White Hat Link Building | Increases website visibility, drives traffic, and improves search engine rankings; it builds genuine relationships and long-term success. |
As technology advances and customer expectations continue to rise, businesses are increasingly turning to natural language processing (NLP) to power their next-generation chatbot platforms.
In some ways, knowing which direction to take your business has never been easier, but in other ways, it's never been harder. Sure, we have access to an unprecedented amount of information (much of it free) but that amount of information can be overwhelming. When it comes to marketing strategies, there are dozens of ways you can spend that budget of yours, and there's no one answer to how you should do it.
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In 2023, the common person has access to technology and equipment that, just twenty years ago, was only available to Hollywood-level filmmakers and producers. Video content creation in 2023 is more accessible than ever before, and yet many businesses still aren't utilizing it, or are underutilizing it.
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What makes a good website in 2023? While there are myriad strategies, elements, and methods involved… it really all comes down to providing users with an exceptional experience. And one that converts and keeps them coming back.
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Content marketing is one of the most invaluable steps a brand can take to build awareness, create trust, establish its authority and thought leadership, and, most importantly, engage users in a positive, and helpful, experience. Techniques and strategies evolve continually, and staying up to date is a must.
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What’s the next big thing in digital marketing?
It’s the question at the top of everyone’s minds as we say goodbye to the past year and usher in a new one – with, ideally, a fresh start, fresh ideas, and enhanced results.
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You have just seconds to deliver a compelling experience to those visiting your website – and to pull them in further to engage with your brand and its content. Can they immediately grasp what you do? Can they navigate easily and intuitively? Can they interact in a way that resonates with them? And… do what they see and experience in these brief seconds encourage them to keep looking and learning?
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They say that the only constant is change. Whoever “they” are, they’re right! As we move out of 2022, it is important to look at the horizon and see what the new year has in store for us and for web design.
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Social media is taking over the world. That may be a bit of hyperbole, but no doubt its growth has and continues to be meteoric. When it comes to social media trends for 2023, what should you be keeping your eye on?
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The days when having a website was optional or novel are long (long!) since over. Today, it is a must-have. More than half (56%) of US consumers do not trust a brand if they don’t have a website. Whether you do 100% of your business online or next to nothing, a website is still necessary.
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A great website is one of the most invaluable tools for growing your business, standing out from the competition, appealing to your target audience, and serving up an excellent experience. What do you need to know for the new year?
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In a 1996 essay, Bill Gates penned the ultimate buzz phrase: "Content is king.” Nearly 30 years later, the king is still reigning. But that is not to say it has not evolved with the times. In fact, it is a dynamic and ever-changing field that can hold the utmost importance for your brand.
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Wondering about the newest marketing trends – and the strategies and techniques that will propel you to greater success in 2023? Look no further. Here’s what’s hot (and getting hotter) for the coming year.
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The what and why of digital marketing are relatively clear and simple. It is an approach that promotes brands, products, and services online. It encompasses devices from desktops to smartphones and avenues from email marketing to content marketing to social media.
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Since the pandemic, it has become strikingly clear just how much we rely on our online worlds and their many functionalities to live our day-to-day lives.
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At this point, most people, even those with no marketing experience, have heard that email marketing has the highest average ROI. Currently, the most highly referenced stat is: for every $1 you spend on email marketing, you'll make $36. Of course, this is an average, and a stat, so take it with a grain or two of salt, but in the end, email marketing has the potential to be extremely effective in driving your business forward. In this article, our goal is not to help you craft an excellent email. It is to help evade the most common pitfalls of email marketing. So, we're going to look at what we believe to be the most important email marketing mistakes to avoid.
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