The digital landscape is constantly changing, and today's businesses need to be nimble enough to keep up with the latest online trends in order to stay ahead of the curve. One such trend involves optimizing a company's website not only for major search engines like Google and Bing but also taking advantage of local search engine optimization (or local SEO) to make sure their websites appear at the top of local results pages. A local SEO audit can help you decide whether your site needs changes before your competition does.Read >
Auto body shops near me? Miami Botanical Gardens address? When is Katsuya South Beach open? Where do I find a motorcycle safety class? Lawyers and boating accidents.
Whatever the specific phrase or query, 97% of consumers turn to search engines for help finding answers. We search for everything from plumbers, hairstylists, and restaurants to dentists, physicians, and lawyers. Some 46% of all searches have local intent. In other words, folks are looking for information, for answers, that are close by.Read >
If you haven't yet, you'll soon have to contend with the fact that voice search is here to stay. According to recent research, people are now more likely to use voice search than to use the traditional keyboard and screen search methods, which means your website's optimization strategies will need to change as well if you want your business to survive and thrive in this new environment.
Let's take a look at 5 proven strategies and resources for optimizing your site(s) for voice search!
Out of the billions of searches conducted each day, 46% have “local intent.” This means that hungry folks are looking for great food near them. Stranded people are looking for vehicles or rides immediately. Active athletes are looking for shoes and gear so they can hit the trails, fields, or courts now.Read >
When was the last time you looked for a restaurant near you? What about a nearby shop that had exactly what you needed at the time? If you’re like most people, you have probably made a “near me” search in the last twenty-four hours. These days, nearly 46% of all Google searches are looking for local information, and the ability to appear in those results may pay off for your business. Statistics suggest that 88% of consumers who perform a local search on their smartphone actually visit that location within 24 hours. The key to ensuring your business appears in those results is local SEO.Read >
Car dealerships have long understood that a high-quality website is integral to the business today. Not as many realize just how important local SEO is for their business, though. What is it, and how can it help your car dealership’s SEO plan as a whole? Take a look.Read >
The national leader in floating dock manufacturing worked with THAT agency, a top website design company, to create a clean, user-friendly experience.Read >
AMB Performance Group chose THAT agency, a top website design company, to build their new business coaching hub.
SEO has been changing since the moment it became relevant. Nearly every day, the biggest names in optimization will tell you about new Google algorithms or tricks they’ve discovered to make sure you remain at the top of your industry’s rankings, which means continually adjusting your own SEO strategy. The need for optimization isn’t going anywhere, and thanks to its power, you’ll need to stay on top of the trends and continually decide what to do next. Here are the top seven trends to consider this year.Read >
For local businesses, staying up to date with the latest releases of citation tools is key to outperforming competitors, especially on the citations giant, Google My Business. The latest release of capabilities is highlighted by Google Posts. If you haven't been introduced to Google Posts, you will notice some examples of posts highlighted in the section at the end of the blog.
Small business SEO isn’t like optimization for other companies. There are actually several reasons for that, but maybe the most important two are those that resonate with almost every small business in the world today - SEO is time-consuming, and it can be expensive. Despite those two simple facts, though, small business SEO is possible, and these simple SEO practices can help.Read >
Looking for the perfect SEO checklist to make sure all of your ducks are in a row when it comes to increasing organic traffic and ranking higher on Google? It’s right here. We’ve come up with a list of some 2021 SEO best practices you’re absolutely going to need if you’re going to achieve better rankings. Ready to get started? Let’s go!Read >
There are billions of Google searches every day. Hoping your company will appear in one of them? It means optimizing your website. Search Engine Optimization (or SEO, for short) means helping people find your business online by tweaking certain aspects so you become more visible to Google.
After all, they won’t choose you if they can’t find you, and the chances are good that you have a lot of competition out there. How do you increase your SEO ranking? These tips can help.Read >
Putting your company online means you can reach out to people almost anywhere whether they’re in your neighborhood or across the globe. What many companies don’t realize, though, is that reaching out to those in our own backyards is just as important as reaching out to those across the country or even across the world.
SEO continues to evolve, and those looking to enhance their digital profiles through SEO and SEM must continue to evolve with it. As it changes, understanding the top SEO trends to know is a must if you’re going to win the race against your competitors to pick up the new traffic you need to succeed.
A study from the National Association of Realtors found that nearly 53% of all buyers start their search for a home online today. If you’re like most real estate professionals, that may leave you wondering how to get traffic to your website so you can ensure the properties you’ve listed see more potential buyers.
For many, driving traffic comes down to one key step - SEO. While there are many other factors in the digital marketing mix you may want to consider, SEO should be at the top of your list.Read >
No matter what business you’re in, you have one struggle in common with every other business out there today - your competition. If you’re a local company, you have to be at the top of your game to reach customers, and nowhere is that more true than Palm Beach County.
Home to hundreds of other companies that may offer exactly what you do, it can be tough to go up against them, online and in the real world. Local SEO can certainly help, but understanding exactly how it works and how to leverage it for your company can be tough.
If your business is less than a year old and in the startup stages, you know just how important any kind of marketing can be for your company. For most today, though, digital marketing is absolutely key. With most consumers looking online before they ever purchase a product or service, ensuring your company is as visible online as possible is nothing short of an absolute must.
For many, this means creating a vibrant SEO strategy that will help your site get in front of more eyes quickly, but if you’re new to the world of Search Engine Optimization or Digital Marketing, you may not know where to begin. This quick guide can help.Read >
It is estimated that there are more than 800,000 startup businesses in the U.S. every single year. The challenge for any business, whether it’s a startup or an established company is to make certain that when people are online looking for the right product or service, they find yours instead of that of a competitor.
The key to making that happen is a good Startup SEO Strategy. After all, you’re competing for organic traffic against hundreds of other established companies, so making sure they find you are an absolute must.Read >
SEO, or search engine optimization, is absolutely crucial for any company today. Statistics indicate nearly 90% of online experiences begin with a search engine, and the top results receive more than a third of all of the traffic.
Hitting the number one spot in those search engines really does matter, but SEO has never been a one-and-done proposition. Instead, it’s an ongoing task, and SEO maintenance once you hit those top rankings is essential.
According to a study from BrightEdge, 53% of all web traffic comes from organic results. For many who are working to market their site online, that can only mean one thing - the need to drive additional traffic through SEO.
Understanding how to increase organic traffic, though, begins with an understanding of organic traffic itself.Read >
You work hard to keep your website at the top of the search engine rankings, but it seems like there’s a new approach every day, and if you’re just now hearing about local SEO, you may be completely overwhelmed about how to integrate it into your current digital marketing plan.
If you’re a brick and mortar company, though, that relies as much on the foot traffic around you as it does on the traffic from the web, local SEO really does matter. Learning why local SEO is important and what it can do for your business is essential not just to improving your web presence, but to improving the number of customers you see regularly.
For local businesses, leveraging the features of different citation tools is key to outperforming the competition - especially on the citations giant, Google My Business. Google Posts are one grossly underutilized component of Google My Business.Read >
WEST PALM BEACH, Fla.— As we continue to move through this pandemic, we were tasked to create a website for Empowered Diagnostics. Empowered Diagnostics is an ISO 13485 Certified state-of-the-art manufacturing facility located in Pompano Beach, Florida. Empowered Diagnostics provides the highest quality diagnostic tests to aid in the detection and diagnosis of diseases.Read >
Social media can not only build an entirely different persona for your brand, but it can also affect your SEO. Wondering how? It's simple. The key way social media affects your SEO efforts in 2021 is through what many marketers call social signals.Read >
As social media continues to grow every day, we can see that the influx profiles can make it extremely difficult for your Facebook business page to be seen organically. There are about 80 million small- and medium-sized business pages on Facebook right now. With this much competition, you may be asking yourself, "What do I need to do to get noticed?" The following Facebook SEO tips can help answer that question for you.Read >
When it comes to creating an SEO keyword list for your business website, you want to choose the right keywords and phrases to get the most organic search traffic. However, if you are like most businesses, you also want to attract the right traffic to your website, and not just attract traffic for traffic's sake. This can make the keyword selection process seem even more daunting. Luckily, this blog post contains practical advice on how to connect your business website to your target audience by choosing the right keywords for SEO.Read >
WEST PALM BEACH, Fla. — Commercial real estate websites need not be boring! Belmont Associates, a fourth-generation family-owned commercial real estate investment company, recently teamed up with the web design and development professionals at THAT Agency to launch a brand-new website with true Palm Beach style. The commercial real estate website design showcases Belmont Associates' elegant headquarters - the newly renovated West Palm Beach Flamingo Building - along with the company's rich history and diverse portfolio of high-end retail, big-box retail, strip center, multi-family, and office buildings.Read >
Facebook’s news feed algorithm has made it more problematic for brands to get content in front of target audiences. To counteract this, smart brands have allocated a budget for promoting content to ensure their Facebook posts reach the right people at the right time. Thus, promoting content has become a regular activity for brands with evolved Facebook posting strategies. But what if I told you that boosting Facebook posts is not the best method to drive true business value for your brand? Before you close out of this blog, hear me out!Read >
Who doesn’t love crunching numbers and planning a budget? All right… maybe budgeting marketing spend isn't the most fun project, but it is one of the most critical in terms of your business’ ability to survive and thrive. It can be helpful to analyze B2B marketing spend by industry to see how your numbers align with your competitors. So, let’s get to it!Read >
What makes a luxury brand different from an everyday one? What is luxury? If you can't readily answer this, then how can you tell anyone else why your brand is different? Luxury brand identity relies on a number of factors. You have to sell these factors to your customers just as much as the product itself.Read >
The best luxury brands on social media have a deep understanding of digital advertising media. This takes work and research to learn. The best way to start is to dive in. Social media for luxury brands is an ever-changing landscape, but each brand gets to change their chunk of that landscape in ways that work best for it. It's crucial to have social media presence. According to Deloitte, most high income consumers prefer shopping online. This number will only increase.Read >
As the social space continues to evolve, users are always looking for the newest ways to get more followers, build their brands, and capture their audiences’ attention. Instagram stories are the new craze! Other platforms such as Facebook, YouTube, Pinterest, and even LinkedIn have followed in Instagram's footsteps by incorporating stories. So now I have to learn how to post stories on social media?! Don’t worry, we are all in the same boat! Analytics can show us what we need to do to post the best stories, and this blog post explains how to execute the key Instagram story hacks for 2021. We got you!Read >
Whether you recently launched a new website or just finished a redesign, you’re probably happy that the long-winded journey to a new site is finally finished. Unfortunately, there’s no such thing as a perfect website and your work is never really “over”. Whether you take on the workload in-house or outsource to a web design company, ongoing website maintenance is what empowers your digital marketing to succeed and generate a positive ROI.Read >
As if a calendar full of social media posts isn't enough, you have probably asked yourself, “Do I really need to post social media stories?” Whether it be on Instagram, Facebook, now LinkedIn, or on the beta version on Twitter’s Stories, the surplus of content that is required to keep social media stories fresh, relevant, and relatable can seem, well…daunting.Read >
Planning for the next year always seems like a daunting task. Ideas trample over each other as budgetary and logistical concerns jockey for brain space. Whether you are new to this or a seasoned pro, the following can serve as a simple guide to 2021 business planning.
Now is the time to be more disciplined. This step-by-step process can help you in creating a strategic business plan:Read >
Lead capture strategy in 2021 is easy to understand and difficult to master. Too many organizations think that the key to capturing leads is to find that one magical approach. Then everything clicks into place, right? A capable digital agency knows that lead captures rely on multiple approaches that are designed to build on each others' strengths.Read >
Conversational commerce has quietly grown into a major factor in digital marketing. It has been mentioned as an on-the-rise trend, but it's embracing its potential ahead of most expectations. It differs from chatbots by focusing on messaging apps instead of websites.Read >
Are your advertising costs too high? You're not alone! This critical function often represents a significant challenge for small- and medium-sized businesses, who face a catch-22. After all, you need ads to keep the flow of new customers steady, but with budgets already tight, the last thing you need in 2021 is a growing expense.Read >
Luxury ads follow many different rules, but there are very specific trends that can be identified for 2021. A luxury advertising agency should be able to tell you not just about these, but about building your brand in the long-term. Indeed, many of these trends foreshadow greater movements in luxury advertising that must be understood as not just a factor of one year, but an evolution across several.Read >
Email marketing has changed significantly the past few years. As a result, many email marketers today are filled with uncertainty. This is made worse by organizations protecting their own strategies as if they're top secret. This layer of secrecy prevents the sharing of knowledge and best practices. The good news is, the email marketing team at THAT Agency has put together this article containing the most frequently asked email marketing questions and answers.Read >
People are often surprised at how effective email marketing is today. While some are under the impression that email died off a few years ago, these people are gravely mistaken. Email consistently pulls in a higher return on investment than other digital marketing tactics, including social media marketing and pay-per-click advertising. While it can be tricky to put together a great email campaign, dynamic email marketing can open the door to doing just that - even, or especially, in 2021.Read >
Your 2021 inbound marketing strategy needs to be based around high-quality content. It should be content that's researched, well written, and well presented. The amount that's out there is staggering, so you need to ensure your content doesn't just capture a visitor's attention. It should also engage them and encourage them to take the next step. Let's go through the ways to get this done:Read >
Proving he is a man with tremendous foresight, Bill Gates, in 1996, said, “Content is king.” He envisioned a future in which the internet was a marketplace for content. Fast-forward a few decades, and Mr. Gates was, of course, correct. This king still rules the digital space. So what can we expect when it comes to content marketing in 2021?Read >
Improving Google Search ranking is important for a business. If you want business, you want your website to be on top. Why? Because the top of the search engine results is the first place people look. They are not taking the time to search through pages two and three. They are looking at page one results.Read >
You want to get on the first page of Google in 2021. To do so, you're competing with every other business in your industry. Some have years of experience on you. Some have marketing departments that dwarf your own. Some have marketing budgets larger than your business's entire budget. Can you still do it? Can you still get to that first page? Yes. It takes work, building content over time, and knowing the ins and outs of your task from search engine optimization keywords to Google search results.Read >
2020 is drawing to a close, and you know what that means. Countdowns? Parties? Noise-makers? Champagne? No, it means it’s time to get serious about your 2021 social media advertising budget. Which is just as fun as parties. No, it’s not, but it is necessary, especially considering about half the world’s population has a social media account - and counting.
When creating a social media advertising strategy, one of the most frequently asked questions is how much to invest. This is always a fun exercise, because social media channels will ingest however much budget you are willing to pony up, so the issue is really about how much budget you are comfortable allocating. To reach your brand-building goals, spend must reflect social’s importance.Read >
For years there has been a great debate over where hashtags should be placed. Should they go in the posts' captions or in the comments? Due to the mystery surrounding exactly how the Instagram algorithm works, it has been difficult to paint a complete picture regarding which hashtag methods create the most engagement, reach, and new followers.Read >
People are inherently curious. We ask A LOT of questions: Who? What? Where? When? Why? How? And we want our questions answered... quickly. Is it humankind's curious yet impatient nature that has made voice search so popular? Maybe.Read >
Many owners and marketers of small- and medium-size businesses (SMBs) consider time and budget constraints to be their top digital marketing challenges. However, these same constraints are cited just as frequently by marketers of big corporations.
To dig deeper into the challenges of digital marketing specific to SMBs, the team at THAT Agency went straight to the source. We put out an open call to SMB owners and marketers via the website helpareporter.com, asking for responses to the following question:Read >
With more than 2.7 billion monthly active users worldwide, Facebook has cleared the way for itself as the leading social platform. Therefore, the vast majority of brands cannot afford to neglect the new Facebook rules for 2021 as part of their social media marketing strategies. And, as Facebook changes, users and creators everywhere are wise to pause what they are doing and tune in to the ways their experiences and workflows are bound to shift.Read >
West Palm Beach, Fla. – Viking Detail, a full-service car detailing business in Selbyville, Del., recently partnered with THAT Agency, an award-winning web design, development and digital marketing firm in West Palm Beach, Fla., to create, develop and launch a new auto detailing website design.Read >
Historically speaking, most web designers have started with the desktop side of any website project and worked their way down until they reach the mobile side. This practice was tried and true. It allowed for the large-scale visualization of the website before one had to imagine the web design sized to fit in the palm of your hand.Read >
Social media strategy has evolved wildly over the years. We could all plan to post on the day of a grand opening or a product release knowing we would get immediate interaction in 2016. Now, our followers may not see an important post in their feed for a week—or at all.
Since social media is constantly changing, the methods in which we make our company's events, initiatives, and information available to our audiences must constantly change as well. As the world of social media marketing grows, it is more important than ever to have a robust strategy to "woo" your audiences on a consistent basis and grow their trust as part of your social media strategy in 2021.Read >
Law firm website design faces some tough obstacles. The competition is fierce, and there's a real danger of looking too much like everyone else. That won't get your website noticed. At the same time, it's hard to stand out without seeming gimmicky. That gets your site noticed in the wrong ways. The best law firm websites deliver information in a straightforward way, and look visually unique without seeming unprofessional. That's easy enough to say, but how do you actually get there - and how long does the website design process really take? The following article will answer these questions and more.Read >
As we move further into the year, you might be thinking that it's time to redesign your website. Before you jump right into hiring a website redesign company, here is a website redesign checklist to consider now and for 2021 to ensure that everything goes smoothly and you are happy with the finished product.Read >
Let's face it, driving leads can be hard even when investing in paid search. However, attracting leads is just part of the story. Improving the quality of PPC lead generation or any paid media channel is just as difficult. But there are certainly ways to track and create actionable items to improve the quality and, in turn, the conversion/closing rates once passed to the sales team.Read >
So you've decided that it's time for a website redesign (or a brand-new website) for your business. A question that often comes up at the beginning of this process is whether to use a template or go with a custom built website made just for you. There are pros and cons to each. The following article can help you evaluate your specific business needs to decide which path is ultimately the right one for you.Read >
For your business to be successful in today's day and age, the most crucial thing needed is a well-designed and optimized website – one that showcases your products and services. Good websites properly convey the story behind your company and brand while positioning your products and services as solutions for potential customers. During design and development, it is important to keep in mind some essential elements that are key to what makes a good website.Read >
No matter what type of business you have, users are coming to your website to DO something, whether it is buying widgets, reading a blog, or finding more information about your company and products. Navigation is what helps them find their way and find what they are looking for. You can have the most amazing content and the most visually appealing website, but without good website navigation, your users will get frustrated and leave. Navigation is crucial to the success of your website. Here are five website navigation best practices to help make it easy for your users to find what they are looking for.Read >
WEST PALM BEACH, Fla. — Website design companies can be found just about anywhere, but marine industry website design companies are local to the coast (at least, they should be.) That's Reason #1 why the Palm Beach Marine Fuel team was pleased with its decision to partner with THAT Agency of West Palm Beach, Florida for a new website. Read on to learn 5 more reasons why.Read >
Modern websites need to use modern website design. It's easy for your site to get lost in the thousands of other sites that may look just like it. This means being selective, though. Choosing every new trend would make things look like a mess. Each design feature has its own strengths and makes a visitor or user look at your site in a new and different way.Read >
If it's time for a new website or redesign, this is an exciting time for your business! Intuitive, attractive, easy-to-use websites are a must for reaching current and potential customers, converting leads, and ensuring satisfaction throughout every stage of the buyer’s journey. The first step along your website journey, though, is writing an RFP for web design. Why is this so important - and how do you do it?Read >
Digital marketing trends for small business run the gamut. From time-saving AI to list-building WiFi, marketing industry headlines shine their spotlights on the shiny and new. But where do we go for information about the not-so-shiny, sometimes grimy side of digital marketing? Instead of focusing on the next big thing on the horizon, this article sets its sights on the elephant in the room. It discusses the challenges small and mid-sized businesses (SMBs) face in digital and online marketing today.Read >
Owning a business of any size can be stressful, but small business owners have a number of unique challenges. And yes, budgets are at the top of the list! How can you achieve the results you need to compete with the “big boys” while keeping costs in line? When it comes to small business marketing, going digital offers invaluable answers. But to truly go digital, you need a professional web design -- one that is responsive, mobile friendly, and optimized to convert web traffic into leads and sales.Read >
Don't you just hate it when you're on a mission to get exactly what you need from a store and get out, and an all-too-eager salesperson ambushes you? What about when you have a few questions about a product, but you can't find a salesperson to help answer them? Now imagine that, in either scenario, the proverbial salesperson anticipates your needs, so you receive the right amount of service at the right moment in time. While this might sound like something straight out of The Minority Report, it isn't. It's a reality made possible online with help from lead nurturing tools like HubSpot and Pardot.Read >
How can you tell when you need to get a new website? You may mistake some of the signs for other factors. If your product just isn't moving, is it because it's a bad product or because people just aren't finding it through search engines? It could also be because your site takes too long to load, it's too difficult to navigate, or it has security issues.Read >
Let's face it. Not every lead you acquire is ready to convert. To earn the trust of those yet-undecided leads, you need to foster or build upon those relationships. In today's digital age, relationship building happens at every stage of the sales and marketing funnel -- from awareness to action. Every touch point, regardless of whether it occurs over the web or over the phone, helps shape a potential customer's perception of your business and its products and services. But how do you convince those yet-undecided leads to take action and buy? That's where a lead nurturing campaign strategy comes in.Read >
WEST PALM BEACH, Fla. — THAT Agency, one of the top web design companies in Florida, has designed, developed and launched an elegant new website for The James of Hollywood, a boutique luxury hotel and residence in California.Read >
2020 has been an interesting year so far, and when it comes to digital marketing, social media is still one of the most powerful platforms you can leverage for your business during these tough times.. It provides an easily accessible mechanism for immediacy, engagement, and fast, agile strategy shifts. But it can also be fraught with risk: just consider the many (many!) social fails just in 2019 from major brands including Burger King, Snapchat, Chase, Ruffles, and more. Keeping your community on-message while building awareness, generating leads, and converting followers can be tough, and missteps can be costly in terms of reputation and lost opportunity. An experienced social media marketing agency can help you navigate this terrain successfully and harness the power of connection.Read >
High end marketing demands different strategies than more general advertising. Consumer marketing strategies that are used for broad appeal can often backfire and devalue a luxury product. The recognition your brand earns across a large group of people won't translate into value the way recognition across a narrow and precise market will. That's where we'll start:Read >
WEST PALM BEACH, Fla. — CrossFit Sea Dog, a new gym in Jupiter, Florida, partnered with the South Florida web design and development professionals at THAT Agency to launch a website. The gym website design showcases CrossFit Sea Dog's facility, equipment and classes as well the extensive knowledge, certifications and expertise of its owners and personal training staff.Read >
If you’ve found yourself on this page, you’re most likely considering the benefits of hiring a digital marketing agency to assist with your marketing needs. Whether you need an extra bump in your marketing efforts or you’re not in the financial position to hire an in-house team, there are a few things to take into account before making a final, informed decision about working with an agency partner. Whatever the case, this is an exciting part of your company’s overall growth and journey towards becoming a marketing powerhouse!Read >
WEST PALM BEACH, Fla. — THAT Agency, a South Florida web design and digital marketing agency, has launched a website for Clayton Trial Lawyers, a new Fort Lauderdale law firm representing clients in bad faith and business interruption claims, business litigation, construction litigation, employment litigation, intellectual property litigation, insurance defense, landlord and tenant disputes, and personal injury cases.Read >
Who is the best local SEO company? You can skim through pages and pages of rankings, but the best company is really the one you can trust. Ok, then how do you know who to trust -- especially when you aren't exactly fluent in the language of search engine optimization? This article, and the brief local SEO glossary within it, can help you bridge the communication gap and identify the best SEO firms to service your business.Read >
Like many small business marketers, you are constantly looking for ways to expand on your digital footprint and drive traffic to your storefront. It can be a tough task to not only weed through all the marketing options and platforms out there, but also show an ROI or trend line on tactics and campaign efforts. With that in mind, this post speaks specifically to vetting advertising on Waze. Let's take a look at the options, the app's competition, and how to do tracking so you can decide if this is a good channel in which to invest.Read >
The Coronavirus (COVID-19) pandemic has changed our lives. Our daily routines are impacted by school and business closures. Our vocabularies include new terms like social distancing, self-quarantining, and sheltering in place. Even our personal habits are affected, as we now more vigorously wash our hands and avoid touching our faces.
Amid this public health crisis, US consumer behavior also has changed. Online shopping has become more popular than ever – as has the consumption of digital content. Social media, email, search engine, video streaming, and podcast platform usage has grown out of a collective desire to stay safe, informed, connected, entertained, and productive.
With so many eyes and ears tuned to the digital realm, it is vital for your business to have a strong digital presence.Read >
The most difficult position a business can find itself in is just keeping up day-to-day. There are so many daily operations, tasks, and emails that it becomes impossible to look ahead. You're doing all you can to chip away at a backlog of work. This torpedoes your long-term plan, and it's why businesses need to focus on the advantages of strategic planning. Many businesses follow a plan but only discuss or update it once a year. This is how they begin to tread water instead of swimming ahead. What are the benefits of strategic planning that solve this problem?Read >
What makes a good integrated marketing communications plan? An IMC strategy should be built calmly and with a lot of input. It should be honest about your organization's position, and know the difference between needs and desires. It should be resourced properly and measured as it runs. Most of all, such a plan is built step-by-step. You'll see why in a second:Read >
East Coast Flooring & Interiors recently launched a new website for those looking to have commercial or high-end residential flooring and surfaces installed in their South Florida businesses or homes. In addition to showcasing the company’s portfolio of work, the site offers practical information about different types of flooring, surfaces and installations.Read >
Strategy is based on goals. Your plan to achieve those goals requires design. There's an art to any kind of design, no matter how practical or business-oriented it is. Many go into strategic planning with an idea of applying anything and everything they can think of. If it can be achieved, let's achieve it, right? Yet this can result in redundancies, overwork, and dead-end paths. It's important to identify the elements of strategic planning that are best to implement. Don't mistake doing everything possible for doing it the most efficient way.Read >
As an inbound marketing agency, we’re constantly exploring businesses’ goals and how to help them achieve the ideal level of awesomeness they have in their heads. However, often times when we ask a client what their goals are, their answer is, “I want my website to rank number one on Google”. While this answer uncovers a few misconceptions about search engine optimization (SEO), I’m not going to focus on that. Instead, I’m going to dive deeper into keyword mapping and explain why it’s important to get the right pages on your website to show up for the right searches.Read >
Tracking marketing ROI is elusive. Strategies can often take a number of months to take full effect, and agencies course-correct and enhance their tactics regularly. It’s also true that there are a number of elements that are outside the marketing agency’s control (e.g., search engine algorithm changes) that can have an effect on results.Read >
The biggest influencers have broad, non-specific audiences. That's useful for them, but not always for a brand designing a marketing campaign for them. Brands using micro influencers can reach more deeply into very specific target markets. Micro influencer marketing in 2020 will continue to grow and build on a number of very recent successes.Read >
What are the benefits of hiring a local marketing agency? The digital world is still connected to the geographic one. This makes a big difference. If you are doing business in dynamic, lively South Florida, there are many advantages to partnering with a marketing agency in Palm Beach County. Read on to find out exactly why local is better.Read >
What is a digital agency? What does a digital agency do? Digital marketing today is an overwhelming, chaotic mess. It requires both technical specialists and creative writers and artists who work as a whole to realize any strategy effectively. That's demanding, and something most businesses don't have the time or expertise to manage. After all, you have to perform the day-to-day tasks that make the business work in the first place. A digital agency is what can pursue effective marketing for you, while making the entire field easier to understand.Read >
There are a number of signs you need a digital marketing agency. Let's cut to the chase: the most obvious sign is that you're looking for signs in the first place. Many businesses spend too long figuring out when to hire a marketing agency, when many of the questions they're asking are best answered by the agencies themselves. Whether hiring or not, start looking at the possibility and talking to agencies the minute you begin to wonder. It's better to hire a marketing agency too soon than too late.Read >
Investing in a partnership with a digital marketing agency is critical in today’s fast-paced digital world - but wasting money on an inexperienced or ineffective firm does more harm than good. There’s nothing more frustrating than blowing an already-strained budget on an agency that doesn’t give you the results that you want and need. Can you avoid this expensive headache? You bet! To be sure you choose the right agency to market your brand, follow this expert advice on how to evaluate a digital marketing agency.Read >
What are the benefits of hiring a digital marketing agency? Expertise is one of the top strengths of a digital marketing agency. So is the scope of what they can take on for your business, effectively enabling your in-house marketing team to work more efficiently.Read >
Digital marketing seems to change at a breakneck pace. Every day there's a new tool or strategy. It can all become overwhelming very quickly. The best digital marketing agency is one that's shown it can adapt and keep your marketing ahead of the curve. There's no magic button that changes your marketing overnight. It's about identifying strategies that will stay relevant and build a foundation of success for a long time to come. With that in mind, what are the right questions to ask your digital marketing agency?Read >
Choosing an inbound marketing agency is a big decision -- one that you, as a business owner or chief marketing officer, cannot afford to take lightly. Outsourcing your inbound marketing to experts can save you and your team precious time and headache. However, outsourcing that work to amateurs can have quite the opposite effect. How do you know what to look for in an inbound agency partner? Read on.Read >
WEST PALM BEACH, Fla. — THAT Agency's recent risk management web design and development project is a success. The brand-new website created for Crucible Risk Management and Investigations, LLC of Paramus, NJ officially launched on January 9, 2020 and is steadily gaining traffic.Read >
Whether you’re the manager of a destination resort or the owner of a boutique hotel appealing to a specific type of guest, your hotel digital marketing strategy sets the stage for how your guests perceive their potential stays. Online travel agents (OTAs) are a great way to get the exposure, but they don’t help you get more direct bookings.Read >
The nature of SEO is elusive—or is it? While it does continue to evolve, there are major themes to focus on in 2021. it's a race against competitors to pick up new traffic searching in new ways. Where should you put your investment? Read on to find out how to fully take advantage of Google search engine optimization techniques in 2020 and beyond.Read >
It used to be that major topics got discussed on social media. Now social media itself is a hotly debated topic. It's for good reason: older platforms are facing growing pains and controversy about their social and political responsibility. What does that mean for marketing? New social media platforms are always going to rise, but they're doing so in a fierce environment. What's the next big social media platform and how will marketing on them be different?Read >
Instagram shoppable posts make selling on Instagram much easier. It's especially important to learn how to use this feature now that Instagram is making things a bit more difficult for influencers by removing likes. Business marketing on Instagram will have to make some adjustments, and the shoppable posts feature provides a solid tool that continues to evolve the platform. If you don't know how to sell on Instagram, follow this guide:Read >
A boutique agency in marketing is one that's small and specific. It's often composed of a team of talents that's highly skilled and that works together smoothly and efficiently. A creative agency like this can be far more nimble than larger agencies that rely on multiple teams in multiple locations. A smaller agency will also communicate better, be quicker to try new things, and it will give you a point person with deep knowledge of your needs.Read >
Creating a website is only half the battle. The other half is maintaining the site by locating errors and fixing them promptly. Errors are inevitable on websites, but what separates excellent websites from poor websites is how fast those errors get corrected. The following article describes three common website errors that should be fixed immediately. It also provides actionable tips on how to fix website errors.Read >
Your entire online strategy for selling must guide visitors along a path. That marketing funnel leads from campaign to awareness. Understand this as your lead generation. That awareness turns to interest and engagement. You nurture those leads. Finally, those leads commit to sales. The trouble is how narrow that funnel can become as visitors are led step by step. How do you ensure the awareness, engagement, conversion process leads to an outpouring of customers that reflects the resources you've put into it?Read >
Recruitment marketing for SMBs is often thought of in traditional ways. Some of these still hold true. It's still useful to network, for instance. Talent acquisition strategies have also evolved The same marketing you use to attract and convert customers can be extremely effective in attracting and converting job applicants. There's a way to meld traditional and proven recruitment with modern talent acquisition that brings out the best in both:Read >
Authenticity and transparency are more prized than ever before. Customers want to feel as if they know what they're buying. They want to know the product or service will last. How do brands build trust like this? Service and quality prove trust once it already exists. Content marketing builds trust in the first place:Read >
We all remember when the digital world was under fire as a result of the recent Facebook data scandal. As the smoke cleared, Facebook was left with a tough choice in what to do to prove to people that the company is serious about data security and privacy. After all, if users don’t TRUST Facebook, then they won’t USE Facebook. And if users leave Facebook, there won't be anyone left to advertise to on Facebook.
Once again Facebook is taking action against discriminatory advertising by removing a large range of targeting capabilities for businesses that fall into the housing, employment and credit. When creating ad campaigns for these industries, you now must select the Special Ad Category field or your ads will be declined for non-compliance. This is not good news for the many brands in these categories, as the targeting parameters are much stricter. Special Ad Categories are no longer able to target by age, gender or zip code. They are also limited on the interest and behavior targeting audiences. However, all is not lost! There are still impactful ways to reach your target market with Facebook advertising.Read >
Why are we talking about email marketing in 2020… isn’t email dead? No! Not by a long shot. In fact, it’s not only alive and well, it can take on other digital marketing techniques and outperform them. It’s a great way to engage your audience and boost overall business results.
Here are four reasons to pursue email marketing in 2020:Read >
Instagram may not have as many users as its massive big brother Facebook, but it is a powerhouse when it comes to grabbing - and keeping - the attention of a target audience One thing that is extremely helpful when trying to stay ahead of the game on Instagram is keeping an eye on stats. While we must be careful and consider the source of said statistics, they can help us predict trends and isolate opportunities in the market to make an impact. The following Instagram statistics are extremely valuable when planning your social media marketing strategy for 2020. Check them out!Read >
Did you know that Facebook generates 8 billion (yes, with a B) video views on an average day? The demand for video is there - and only growing as we approach 2020. But the last thing you want to do is clutter news feeds with poorly produced, irrelevant, and annoying videos people will just scroll past. Video is important, but as brands, we need to keep our standards high. Before jumping on video as one of the top 2020 digital trends, consider how you will use the medium to grow your business.Read >
Imagine a cocktail party, filled with all the colleagues, clients, associates, contacts, and connections you need to help you reach your business goals. Now, imagine that you’re late, and you insult some guests while ignoring others. You talk, loudly and endlessly, about your favorite topic: you. And, worst of all, you eat all the bacon-wrapped shrimp. How effective is that party in driving your career and company to new heights?Read >
When looking at Facebook ads and their results, it is helpful to have some context as to whether the numbers are good or bad. The social media giant is notoriously tight lipped when it comes to exact averages for cost per click (CPC), cost per thousand (CPM), or click-through rate (CTR). But this is critical information in determining, for example, whether you’re paying too much for an ad or what a good conversion rate is. Fortunately, AdStage has aggregated data from over 13 billion impressions and more than 209 million clicks to help establish some 2020 Facebook advertising benchmarks.Read >
Embracing an eCommerce subscription model is becoming vital for businesses to survive in today's online marketplace. Retailers like Petco, Chewy, and Amazon use eCommerce subscription services to help convert one-off buyers into repeat customers. While there are many benefits to offering subscriptions via your website, this article will discuss the top three advantages of a subscription model.Read >
2020 is fast approaching: what does the digital marketing landscape look like? How can brands most effectively connect, engage, and convert? Social media will continue to be a dominant force, and email is still going strong (in fact, it has one of the highest ROIs of any marketing strategy). But what other trends do we see shaping the future of digital marketing? Here are a few digital marketing trends to watch out for in 2020 so you can plan your budget accordingly.Read >
Your target audience is the one most likely to have interest in your brand. This is the group most likely to engage your site, share your content, and buy your product or service. Reaching 10,000 people in your target audience will develop more sales than reaching 20,000 out of it. Do you know how to reach your target audience? These are the ways to reach your target market that are most important:Read >
How long does SEO take to work? It varies by circumstance, industry, and competition for keywords. Understand that there are many Google ranking factors and they're adjusted regularly. You can usually expect SEO techniques to show results in three to six months. For extremely competitive fields, this may take a few months longer.Read >
2019 has been a busy year for Instagram. Updates and changes have evolved the platform and optimized the app experience for both users and brands. Changes have ranged from helping facilitate shopping in the app to taking steps to reduce social pressure on the platform. As we head into 2020, it can be hard to remember all the updates and changes that have been made throughout the year. To help refresh your memory, we have rounded up the five most important Instagram takeaways in 2019 for social media influencers and marketers.Read >
Managed service providers can make a lot of easy mistakes when it comes to how to sell MSP services. MSP lead generation is often over-complicated. The key to prospective customers is that the complex is made accessible and transparent. They don't always want someone to come in and be in charge; they want someone to help them be in charge. That means nurturing trust and usefulness.Read >
Marketing strategy for software development companies has to take advantage of modern technologies. For such a cutting-edge industry, too many advertising ideas still rely on traditional advertising that fails to be cost-efficient or zero in on its target market. Focus on these software marketing ideas to fully take advantage of how people see and engage your business today:Read >
As 2019 draws to a close, it’s time to start preparing for a successful new year. Planning is in full swing here at THAT Agency, and we’ve been tracking hotel marketing trends for 2020 in order to bring you the most relevant insights for the hotel industry. Ready? 3… 2… 1:Read >
WEST PALM BEACH, Fla. — Big Five Tours & Expeditions, a premier luxury travel company, recently partnered with THAT Agency, a Florida web design firm, on a new website project. The result of these two longtime business associates joining forces to create a new site is the exciting online travel booking experience now live at bigfive.com.Read >
A good IT lead generation agency can list hundreds of strategies to develop and close leads. The key is in narrowing down which of those strategies works best for each situation. Lead generation strategies for IT companies can be surprisingly different from one organization to the next. Are there strategies that work for everybody? These 15 strategies are the most effective and reliable:Read >
SaaS marketing best practices build a prospective customer's confidence and trust in you. A customer should feel like they can learn from you, utilize your software effectively, communicate clearly, and continue deriving value from doing business with you. SaaS marketing channels vary from online to referrals and even events, but they're not isolated from each other. They're all part of a whole and should reinforce and evidence the strengths of next channel.Read >
Marketing has changed more in the past few years than it has in the past few decades. And, as we look at the present and set our sights on the future, change seems the only constant. Let's face it. We are living in a digital world - one that's progressing rapidly without showing any signs of slowing down. With that being said, here are 14 new digital marketing trends to watch out for.Read >
MSP lead generation on LinkedIn isn't as intimidating as it sounds. If you're already familiar with LinkedIn, you already have a leg up on understanding it. LinkedIn lead generation strategy has more to do with consistency than anything else. It doesn't require a huge resource investment if you already have a strong inbound marketing strategy being implemented.Read >
The best marketing strategies for IT companies build trust. The organizational leaders who make decisions about hiring an IT company are putting their company's future in someone else's hands. They're often entrusting you with their security and reputation, their customer's data and privacy, and even how their business thinks and interacts on a day-to-day basis. That's an incredible responsibility to place in someone else's hands. It's why the most effective marketing strategies for tech companies build relationships that convey knowledge and develop trust at every step.Read >
It's true that IT marketing success relies on inbound marketing. Yet many imagine this is an end goal in itself. What do you do with all those sales leads you are generating? Marketing isn't just about producing traffic. It's about doing something with all that traffic. Strategic marketing for IT companies must involve a streamlined conversion process for turning those leads into clients.Read >
A managed services marketing strategy needs communication and coordination. Everyone starts out knowing this, and yet there are many unpredictable ways that these elements can break down. Perhaps you have an unclear idea of the shape of a team you're talking to, or you overlook a strength you should be marketing as a priority. There are a number of MSP marketing mistakes to avoid. Make sure you avoid 10 of the biggest pitfalls:Read >
The social media app TikTok seems to have exploded out of nowhere with more than 1 billion downloads in its first year. With such tremendous growth, it’s no surprise that marketers are wondering if it is beneficial to advertise on TikTok. Let’s unravel the mystery of how to use TikTok and determine whether the platform is worth including in your brand's social media strategy.Read >
A managed services marketing plan starts with understanding your business's qualities. How do they fit into your industry? Understand this and you can begin seeing how potential clients perceive your business. This gives you a place to start adjusting your MSP marketing plan – or to create a new one altogether.Read >
Video content has become a major trend in the digital marketing world. Behind Google, the social media video platform YouTube is the second largest search engine in the world. Instagram's algorithm gives preference to videos when ranking content. And, a study by Rawshorts predicts, "by 2020, 82% of internet traffic will come from video."Read >
IT marketing strategies are far more complex than those of most industries. Short-term marketing pushes are not very effective because of the expense of IT services. A business isn't just buying a product or ancillary service. They're choosing to partner with someone who will provide the technological backbone that shapes how their business runs on a day-to-day basis. That makes businesses skittish. They need to be reassured constantly before choosing your services, so an IT services marketing plan requires a long-term approach.Read >
The purpose of a business blog is twofold: it should provide ideal customers with useful information related to a business' products and services, and it should increase organic search traffic to a business' website. Unfortunately, the three biggest blogging mistakes for businesses can negate the purpose of blogging to begin with. Read on to find out if your business blog is guilty of one or more of these blunders.Read >
Modern branding is changing. No longer does a business rely on their customer making a purchase through a single click to the website. Branding is about forming communities around that brand. Customers are careful about becoming brand loyal. They'll read your content, check out reviews, follow you on social media, and often make dozens of visits to your site before making a purchase. This is what lead attribution seeks to measure and there is more than one marketing attribution model that tells this story.Read >
Customers tend to follow a long conversion path before making a purchase. According to Monster, 95% of visitors will not convert on their very first visit. This makes sense. They have more web analytics tools than ever to comparison shop and check reviews. With everything at their fingertips online, customers also don't feel the pressure of being in a store with a schedule and a salesperson looking at them with the expectation to buy. They can take their time. You'll still be there in a few days.Read >
Is last click attribution over-valued? Data driven attribution models tell you how someone clicked onto your website. Perhaps they've visited a dozen times before and regularly read your website content. Is the last time they visited your site really the route that closed them on a sale? That doesn't give credit to all the other interest they've shown. It means a last click model could be misleading you.Read >
Attribution models give you information about how customers engage with your website. Some of that information is much more useful, some of it less. It's easy to make marketing attribution mistakes that lead you to overlook value. It's crucial to know which attribution model to use for your business, your marketing strategy, and your website.Read >
It's relatively easy to change your Google Analytics attribution model. This can allow you to measure campaign attributions much more precisely. The first few times you go through this process, use this step-by-step list. Pretty soon, you'll be able to do it from memory.Read >
Google Photos provides many methods of searching through your personal photo library. However, one Google image search and indexing component that has been on users' wish lists for a while is the ability for the platform to recognize text within images.Read >
Attribution modeling gets into some complex territory. It can be broken down into its fundamentals with ease, but understanding how they relate can send heads spinning. Is there even such a thing as a best attribution model for eCommerce?Read >
How much marketing budget should you assign? This will vary by a business's needs, but there are a few guidelines that help make a marketing budget breakdown simpler. The U.S. Small Business Administration recommends that 7 to 8 percent of gross revenue should be dedicated to marketing. This is recommended for businesses which are under $5 million a year in sales and that have a net profit margin of 10 to 12 percent. How do other elements impact this? Can you spend less, and how is this broken down between long-term efforts vs. major projects?Read >
Many businesses feel left or lagging behind when it comes to video marketing. They don't know where to start. Some have begun implementing video marketing tips and creating video content only to realize they're not finding the right audience or they're leaving viewers disinterested. You don't want video content that wears your potential and existing customers' patience thin. It has to be part of building your brand. How do you do that? Start with these helpful tips for video marketing:Read >
Social media influencers are powerful ambassadors for your organization. They distribute information about your products and services, and they raise brand awareness. Here's a quick snapshot of some of the other benefits of partnering with social media influencers for marketing.Read >
Are you integrating email campaigns into your overall B2B marketing strategy? You should be. Let’s see what the stats have to say: according to eConsultancy, the majority (68%) of companies say that email marketing is an “excellent” channel, and it delivers almost a quarter of all sales. 59% of B2B marketers say that email has the highest impact on overall revenue generation, and the ROI… well, that speaks for itself. It can be as high as $43 for every $1 expended. We’re sold on it!Read >
What are your B2B sales and marketing goals? Where are you now in terms of customer relationships, campaigns, and conversions? And where would you like to take your company? The following B2B marketing strategies are integral in helping you hit your targets and elevate your brand’s performance.Read >
It’s a well-known fact that social media is a vital marketing tool for businesses of all sizes in all industries. However, many businesses are using social media without a formal strategy in place. I am sure every other aspect of your business has a strategy to achieve a projected goal. Why should social media be any different? Having random posts on social media is not going to produce bottom-line results. The following five steps can help you create a social media strategy that effectively achieve your business goals.Read >
B2B customers are significantly different than B2C customers. Think of it this way: you see a candy bar, a shirt, or a pair of sneakers… and you buy! You research big ticket items, of course, but as they say, people buy on emotion and justify with logic. A B2B buyer is a different beast: they are far less driven by emotion. Instead, they are guided by practicality, cost savings, and the benefits that a solution offers. Understanding the differences is key in creating an effective B2B content marketing strategy.Read >
The nature of the internet is constant change, and this is true of the marketing world as a whole as well. Keeping on top of continuous evolution can be challenging: what is worth your time? What is a waste of time - not to mention a waste of your energy and resources? To help, we’ve zeroed in on three B2B marketing trends taking precedence this year.Read >
We can do it in-house. We can add marketing tasks to this person and that person’s role. Hiring an agency will cost too much. We know that making the decision to engage a B2B marketing agency requires thought and planning; it’s an investment in your organization’s future. Here are a few reasons why you should hire a marketing agency - and transform how you do business.Read >
If you are researching the signs of email fatigue, chances are you have already noticed a negative trend in your email marketing engagement metrics. By understanding the signs and causes of email fatigue, you can take action to get your email engagement metrics back on track.Read >
Email is consistently ranked as one of the most effective marketing channels. Are you taking full advantage of email in marketing your B2B business? In this quick read, you'll learn how (and why) B2B email marketing works so well. You'll also find out how you can ramp up your B2B email marketing strategy with help from five fundamental B2B email marketing tips. Let's get started!Read >
Like rising and receding tides, digital trends ebb and flow. Whether new digital marketing trends arise from advancing technologies, evolving consumer preferences, or a combination of both, being among the first to know about these changes can give you a competitive advantage. Here are 10 new trends in digital marketing you can leverage to gain market share and/or save precious time and headache.Read >
It is impossible to avoid social media: it is all around us. What began as a way to connect with family and friends has now turned into an important marketing channel for all types of companies. It doesn’t matter if you run a small local business or a large national corporation, marketing on social media is essential. Why? To start, more than 3 billion people use social media. With a user base that great, your business can't afford NOT to be marketing on social media. Here are 4 more reasons you should be doing social media marketing.Read >
Business to business marketing involves a markedly different set of strategies from business to consumer marketing. B2B clients and customers have unique needs, and they need to justify decisions to upper management and the C-suite. They don’t buy on impulse or emotion; they need facts and figures that resonate. How do you reach them effectively?Read >
Many owners and marketers of small- and medium-size businesses (SMBs) consider time and budget constraints to be their top digital marketing challenges. However, these same constraints are cited just as frequently by marketers of big corporations. To dig deeper into the challenges of digital marketing specific to SMBs, I went straight to the source.Read >
When you start working with a web design agency on a new website or a website redesign you might be a bit overwhelmed at the beginning if you aren't familiar with the terminology. It's easy to get intimidated by all the terms and acronyms. Here are 12 web design terms to know that will help you speak the same language.Read >
A strong customer experience management strategy is a must. Today, virtually everything is commoditized. You have a great product! So does your competitor. You deliver an amazing solution! So does the company down the road. You offer it at a lower price! Well, they just cut theirs too. It’s certainly a dog-eat-dog world. The most effective way to stand apart is delivering exceptional customer experience.Read >
Marketers are not only skilled in reaching and connecting with leads and customers; they’re adept at stretching their digital marketing budget as far as it will go. And then a bit further. They are always on the lookout for new ways to contain marketing costs. Well, since time is money, let’s get right to it!Read >
It is not enough to employ digital marketing strategies and leave it at that. This is not set-and-forget! You risk wasting your time and resources - and any success you achieve will be both accidental and short-lived. Key performance indicators allow you to track your progress and, if necessary, refine your techniques to achieve targeted goals. Which digital marketing KPIs should you be tracking?Read >
Over the decades, marketers have learned to adapt and change their strategies to accommodate cultural shifts of different generations of consumers. After all, the advertising campaigns Don Draper created on Mad Men probably wouldn't work as well with today’s audience. Evolving your marketing strategies is a necessity… especially when to comes to marketing to Generation Z, or those consumers born after 1995.Read >
Website improvement ideas have to start with functionality. What makes your site more functional to customers? Really, you're asking about website UX best practices. The UX is how your customers interact with and understand your site. How do you improve that interaction so customers like your site more, share it with others, and find what they're looking for faster?Read >
Undertaking a sizable website project is no small feat. However, there is a simple three-step plan to keep in mind during any site redesign, update, or initial launch. This plan will help to make things run more smoothly, resulting in a stress-free experience:Read >
Customer-centric marketing starts with a simple idea: you serve your customers. It seems obvious, but it's very often forgotten. Businesses begin to look at customers as resources to expend, and it's hard to grow that way. Today's marketing environment means that the business is the resource, the brand your conduit for delivering it, and a customer-centric approach is what allows consumers to popularize your products and feel more comfortable purchasing.Read >
Several months ago, Instagram announced it is developing a new way for brands to sponsor influencer-generated content by creating a new ad type called “branded content ads.” Well, this new ad type has officially launched! Now, with the creator’s permission, businesses can promote branded content as feed ads targeting specific audiences. Whether you are a social media influencer or business marketer, here’s what you need to know to get started.Read >
Amazon may trail behind behemoths Google and Facebook when it comes to ad revenue - but the retail giant is chipping away at their leads. Amazon's ad revenue grew by 250% during the third quarter of 2018, up more than a third year-over-year. More consumers begin their shopping sessions with Amazon than with any other site; there is incredible opportunity here. An Amazon PPC agency can help you fully realize it. How do you select the right partner among PPC companies?Read >
Today's digital marketing landscape is expansive. It sprawls across search engine results pages, envelops email inboxes, and blankets the rolling feeds of social media. To gain a fresh perspective of the lay of the land, explore this overview of the current digital marketing landscape and let the team at THAT Agency know in which areas you wish to see your business climb.Read >
Website costs are generally straightforward. If you have a website design company or marketing company creating your website, costs should be rolled into the plans they build for you. There may be adjustments if a new plugin is needed, but all new costs should require your approval first. From a web hosting cost to plugin costs, it's important for you to ensure nothing gets overlooked. Be sure to ask whoever you're working with whether these costs have been factored in.Read >
The best plans you have for your brand aren't always realized. Your customer experience strategy doesn't always find the results you seek. Gartner recently surveyed executives and found that only 22% think they have a customer experience platform that exceeds satisfaction goals. Yet 81% of executives believe they'll compete on customer experience in the future.Read >
Amazon is a powerhouse; not only can you buy virtually anything you need or want - from clothes and furniture to tools and groceries - you can use this platform to supercharge your brand’s advertising efforts. Do you have an Amazon advertising strategy? Here’s why you should - and how to get started.Read >
Hello and welcome to the first installment of free web design and development tools I found online! Ok, so if you don’t want to read my entire blog post, I won’t hold it against you. Here’s a short list of the products I will be talking about: ngrok, GIMP, Sublime Text, and Any Video Converter.Read >
Content marketing may be the biggest driver in online marketing right now. Various types of content marketing have helped build trust between brands and customers. Yes, these encourage sales. They also encourage something even more important: identification and community build around brands. How do you get content for marketing, though? What are the steps you take and how do you figure out what type of content you need?Read >
Do you understand how content marketing works? SEO and content marketing can be impenetrable to small businesses that are just finding their footing. You're concerned with so many other factors in your business that it becomes easy to overlook one of the biggest advantages you can develop.Read >
If you utilize Facebook as part of your digital marketing strategy, you may already be familiar with the platform's Campaign Budget Optimization ads. Campaign Budget Optimization (CBO) automatically distributes your budget to the best performing ad set, not just the top performing ad. The social network rolled out these new ads back in 2018, but many advertisers have ignored the option. However, starting in September 2019, Facebook will make CBO the default setting for many accounts. Therefore, advertisers will no longer be able to control budgets on the ad-set level, as budgets will be set at the campaign level. To help you understand how this will impact your social media marketing, let’s take a closer look at CBO.Read >
What is the most effective digital marketing strategy? We’re going to give you an answer that frustrates you: it depends! The answer should be guided by your overall business strategy and the goals you want to achieve with marketing and advertising initiatives. There’s no one-size-fits-all, magic bullet strategy to produce results. That said, there are several strategies that can help you transform your campaigns. The key is adapting and leveraging them to meet your needs.Read >
Creative marketing campaign ideas aren't happenstance -- at least, the worthwhile ones aren't. While creativity is often painted with a serendipitous brush, marketing takes strategy. The following strategies have been proven to get the creative juices flowing toward marketing campaign gold.Read >
The website user experience often becomes a mess on mobile devices. Why is this? You may design with mobile in mind, but maybe you should be designing mobile first. Are you contextualizing your site's visual elements? Are you not hooking a customer with informative text quickly enough? Mobile web design is very specific since you don't have a lot of space to convey information. How you deliver that information is paramount.Read >
You’ve just celebrated your new website launch! Look at that beautiful site and all those user-friendly functions! It’s exciting - but if you’re tempted to kick back and relax, remember that the fun is only just beginning. The next steps involve ensuring that this new asset works as hard - and as smart - for your brand as possible.Read >
WEST PALM BEACH, Fla. — SSI Petroleum, a Central and South Florida wholesale petroleum distributor with more than 50 years of industry experience, partnered with the web development professionals at THAT Agency to launch a new website.Read >
The attorney advertising days of putting an ad in the Yellow Pages and watching the business flow in are over. Today, businesses - including law firms - must compete in the digital arena. Organic search is beneficial, but it is often not enough to create a steady influx of leads. Paid search techniques, such as pay-per-click (PPC) campaigns, can help your practice achieve its growth goals. What do you need to know about PPC for lawyers?Read >
Link building is simple to understand and difficult to master. It focuses on accruing quality inbound links that encourage traffic from other businesses and improves how search engines view your website. The importance of link building can't be understated. It is vital to building out a website with a high rate of new inbound visitors.Read >
The benefits of content marketing today can't be overstated. Some businesses build themselves on content creation more than any other factor. The ability to get your words seen, trusted, and shared quickly helps to build confidence in your brand and its products or services. Let's start from the beginning: what is content marketing?Read >
One of the biggest steps you can take as a company is deciding to commit to a professional website design. Is this new territory for you? Or is this territory that you simply haven't had to tread for several years? Either way, a lot will seem new and different. Technology and marketing philosophies change now faster than they ever have before. How do you find the best web design company? Look to fit and experience among many other factors:Read >
What is the value of content marketing? Content has become crucial in online marketing. It attracts customers and clients to websites and offers interesting content to followers on social media. It's a core way to build your brand. No inbound marketing strategy can survive today without it. Why invest in content marketing? In a single idea, it can make or break the value of your website.Read >
Giants like Google, Facebook, YouTube, and WordPress seem to dominate the headlines of most digital marketing news topics. This summary of what's new and noteworthy in digital marketing today is no exception, but it does run the gamut from search engine marketing to web design and development, covering practical news today's digital marketers can use.Read >
To understand thought leadership, ask yourself why you clicked on this link. The title alone tells you that it's going to describe a new inbound marketing strategy that you want to know about. You want to learn about that marketing strategy from a Florida inbound marketing agency. You're looking to this article for leadership on a particular line of thinking. That's exactly what your customers and clients do.Read >
“I need a website redesign.” It's easy to second-guess this thought. How do you know if you really need a corporate website redesign or if you're simply over-analyzing? It could be that your website is falling behind the curve. Or it could be that you're assigning other issues you face to your website. How do you tell the difference? You need to be able to assess your website objectively. Here's how.Read >
Bear with me, as I'm about to geek out about some of my favorite subjects: marketing and Game of Thrones. But I promise, if you hang in there with me throughout the duration of this article, you will gain a nugget or two of wisdom -- and you don't have to be a fan of Game of Thrones to do so.Read >
Business website design has come a long way in a short time. It can be very easy to overlook modern features that make your website more functional and effective. It's just as easy to focus too much on what's trendy and overlook proven design philosophy. The best business websites blend proven design and infrastructure with cutting edge features and tools:Read >
This is not exactly a newsflash, but it bears emphasizing: the traditional marketing funnel needs an update for the 21st century. While it’s not completely obsolete, it does not fully encompass the journeys that leads and customers take as they interact with brands. A digital marketing funnel is more closely aligned with the more circuitous route consumers take online.Read >
Is SEO worth it? SEO takes a bit of time to establish and get going at full speed. The benefits of SEO for business rely on sticking with it enough to climb the ranks. The more you do it, the more that success compounds and builds on itself. Any SEO you've done before keeps generating long after.Read >
The cost to build a website can vary because of a number of factors. The two most important are obvious: how big is the website, and how complex is it? What else informs website cost? Can you get it down to a more exact figure before contacting web design agencies?
Note that if you're a larger business, you probably have full-time personnel dedicated toward both designing and managing your website. These professionals are generally paid full-time salaries with benefits and may range into the $100k territory.
53% of mobile website visitors leave a page if it takes longer than three seconds to load,1 37% of online shoppers dislike being forced to create an account,2 and 22% of consumers are annoyed by digital content that isn’t relevant.3 Thus, today’s customers expect their digital experiences to be quick, easy, and tailored to their needs.
With customer expectations at an all-time high, how can your brand rise to the occasion? Here are three tips for improving digital customer experience.
When it comes to social media, it is easy to get stuck in a rut by creating the same type of content over and over again…especially when it seems to be working. However, it’s important to try new things on social media to maintain an engaged audience, attract a new audiences and to stay ahead of your competitors. Here are just a few social media updates that will help keep your content fresh.Read >