In a world where every click, view, and engagement counts, how do you truly know if your content marketing is cutting through the noise? It's not just about crafting compelling narratives; it's about confirming they land with precision on your intended targets. This blog dives deep into the essential toolbox of metrics that can turn guesswork into precision. We'll unravel the mysteries of data-driven strategies that reveal not just who's watching, but who's converting—transforming casual browsers into loyal customers. Join us as we decode the secrets of how to measure content marketing success, ensuring that your digital efforts are not just seen but truly resonate and deliver tangible results.
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Brand equity and brand value: these are the twin pillars that uphold the financial and emotional architecture of a brand. Imagine them as the roots of a great oak, where brand equity taps deep into the emotional psyche of consumers, attracting loyalty and preference, while brand value translates this affinity into tangible economic worth. Together, they forge a brand's fortress in the competitive marketplace, turning casual buyers into devoted, loyal followers. This intricate dance between perception and value is critical for any brand aiming to not just survive but thrive in the bustling market of today. This blog will provide insights to how to use content marketing to increase brand equity and value so can attract valuable consumers.
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Think about the last time a good story really grabbed you. Maybe it was a movie, a book, or even a friend’s funny tale at a dinner party. That’s the power of storytelling—it sticks with you. In the world of content marketing, storytelling is just as crucial for brand success. It’s about making your brand memorable by giving it a voice and a story that people can connect with. Why does your business need to dive into storytelling? Because when you tell a good story, people listen, remember, and might even tell others. Let’s explore how you can use storytelling in marketing can be used to make your business stand out and create lasting relationships with your customers.
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West Palm Beach, FL – THAT Agency, a leading full-service digital marketing powerhouse based in West Palm Beach, Florida, is thrilled to announce the successful launch of a groundbreaking partnership with Palm Beach Organized. Since 2004, THAT Agency has been at the forefront of digital innovation, delivering cutting-edge web design, SEO, PPC, and social media solutions. This latest venture highlights the agency's commitment to driving success and enhancing the digital presence of its clients in various industries.
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Content marketing, digital marketing, brand marketing, SEO marketing—there's a veritable smorgasbord of marketing flavors out there. Feeling overwhelmed? Wondering where to start or what the differences are? Help is here! Welcome to "Content Marketing for Dummies," the go-to guide for deciphering the marketing melee and finding your footing in the vast digital playground.
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How crucial is it for any business aiming to enhance its brand awareness to keep up with the latest social media updates? As we proceed further into 2024, significant changes across various platforms are shaping the landscape of social media engagement, content creation, and marketing strategies. This blog post reveals the recent updates from popular social media platforms, offering insights for businesses to leverage these changes effectively and how to cause potential algorithmic harm if not prepared.
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In the dynamic battlefield of business, victory belongs to those who master the art of competitive marketing. This comprehensive guide will illuminate the path to success through competitive marketing strategies, offering valuable competitive insight that empowers businesses of all sizes to not only survive but thrive in today’s cutthroat market.
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The ability to conduct a thorough digital marketing competitor analysis is not just an advantage—it's a necessity. For businesses aiming to elevate their online presence, understanding how to meticulously monitor competition is crucial. From small startups to large enterprises, grasping the intricacies of competitor analysis can significantly enhance strategic decisions, propelling your brand toward success. THAT Agency stands at the forefront of this endeavor, offering a suite of digital solutions tailored to amplify your brand's visibility, drive web traffic, and boost revenues.
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Understanding your competition is not just an advantage—it's a necessity. Enter the competitive analysis matrix, a powerful tool that can uncover hidden opportunities and reveal potential threats lurking in your industry landscape. Whether you're a burgeoning startup or a seasoned enterprise, mastering this matrix will empower you to strategize with precision and outmaneuver your competitors. In this comprehensive guide, we'll walk you through the process of creating a competitive analysis matrix and how to do competitor benchmarking effectively, setting the stage for enhanced online visibility and success.
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Understanding the competitive landscape is not just beneficial; it's imperative for any business aiming to thrive. Identifying your competitors goes beyond simply knowing who else is in the market. It involves a deep dive into their strategies, customer interactions, and online presence to refine your approach. This guide, crafted with the insights of THAT Agency, will explore professional techniques for how to find a company's competitors and utilize this knowledge to sharpen your competitive edge.
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When working in search engine optimization (SEO), understanding the nuances of different SEO strategies is crucial for webmasters and digital marketers aiming to enhance their website's visibility and performance. Two key pillars in SEO are technical SEO and on-page SEO. While they both play integral roles in SEO, they cater to different aspects of website optimization and require unique approaches. This article delves into the distinctions between technical SEO and on-page SEO, exploring their roles, importance, and impact on a website's search engine ranking and user experience.
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Whether you're a seasoned trailblazer in the business world or a fresh-faced entrepreneur ready to make your mark, one thing remains constant: the need to outshine the competition.
But fear not, in this guide, we're about to unveil two secret weapons that can revolutionize your approach – competitive audit and competitive gap analysis. Buckle up as we journey into the heart of strategic analysis, where we'll uncover the untapped potential of these powerful techniques and reveal how they can catapult your online presence into uncharted territories of success.
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Dominating brand competition encapsulates the ability of a business to assert its prominence and influence within its industry by outperforming rivals, captivating consumers, and maintaining market leadership. It involves establishing a compelling brand identity that resonates with target audiences, delivering exceptional products or services that meet and exceed customer expectations, and continuously innovating to stay ahead of the curve.
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Navigating digital marketing demands a keen understanding of your competitive landscape—an indispensable key to unlocking success in this fast-paced arena. One key aspect of this is the competitive market definition, which involves identifying and analyzing the players in your industry. Whether you're a startup looking to make a splash or an established business aiming to stay ahead, mastering competitor analysis can provide valuable insights.
In this guide, we'll delve into the intricacies of competitive market definition and break down essential competitor analysis questions to help you gain an industry advantage.
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West Palm Beach, FL - February 21, 2024
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When was the last time your website’s design was updated? If you don’t know the answer it’s probably time for an update. With accessibility becoming crucial for businesses after 2020, brand presence on a website is as important as that of an onsite location. A well-designed website not only captures attention but also provides a seamless user experience. With so many design possibilities it is easy to become overwhelmed, but that’s why our team at THAT Agency pulled together our favorite trends so far in 2024!
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Let’s face it, we are amidst a digital revolution poised for boundless expansion. Finding a reliable ‘digital marketing agency near me’ is crucial for businesses looking to thrive online — or in general. As more consumers turn to the internet to discover products and services, the need for a robust online presence has never been more important. In this comprehensive guide, we delve into the world of local SEO and how partnering with a digital marketing agency near you can supercharge your online visibility and drive business growth.
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In the fiercely competitive landscape of business, understanding who your competitors are is crucial for success. Whether you're a startup or an established enterprise, knowing your competition can provide valuable insights to refine your strategies and stay ahead in the game. In this blog post, we'll explore the top 10 tips to identify your competitors effectively and gain a competitive edge in your industry.
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In today's fiercely competitive business landscape, staying ahead of the curve is paramount. Understanding your competitors sales strategies and effectively leveraging that knowledge can be a game-changer for your business. In this blog post, we'll explore the world of competitors sales and provide insights on how to find competitors of a company. Whether you're a small local business or a large corporation, these strategies will help you maximize sales opportunities and boost your online presence.
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Staying ahead of the competition is crucial for businesses of all sizes and industries. To gain a competitive edge, you must not only focus on your marketing strategies but also keep a close eye on what your competitors are doing. This process is known as competitive tracking, and it plays a pivotal role in helping you refine your marketing efforts and make data-driven decisions.
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West Palm Beach, Florida - January 25, 2024
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As businesses prepare to embrace the season of love, it's time to revamp your social media strategy with these compelling and creative options. Our list of ten social media marketing ideas for Valentine’s Day caters to diverse industries, offering actionable insights to captivate your audience and enhance your digital presence. Whether you are selling a product or providing a service, our social media team can elevate your strategies.
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Competitive content analysis is one of the most important strategies to beat your competition. By delving into what your competitors are doing and assessing the performance of their content, you can fine-tune your digital marketing tactics to resonate more effectively with your target audience and secure higher rankings in search engine results pages (SERPs).
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With a multitude of social media profile options at your fingertips, LinkedIn stands out as the go-to platform for professionals looking to connect, engage, and foster meaningful relationships within your industry. As a business owner with both a Business and Personal LinkedIn profile, you have a golden opportunity to elevate your social media marketing game. In this blog post, we'll explore the art of leveraging LinkedIn beyond traditional networking, unlocking the full potential of this powerful platform to enhance your personal brand and connect with your target audience.
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In the ever-evolving digital landscape, gaining a competitive edge is crucial for businesses of all sizes and types. Whether you're a dealership owner, marketing director, or company president, understanding how to navigate the digital marketing competition arena is essential to achieving success. In this blog post, we'll explore the concept of competitive insight and how it can empower you to thrive in the world of digital marketing competition. So, let's dive in!
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As we step into 2024, businesses leveraging the power of social media marketing must not only keep pace but also stay ahead of the curve. Understanding and adapting to the latest trends is essential for maintaining a competitive edge. This blog post aims to provide a comprehensive exploration of the anticipated trends set to dominate social media marketing in 2024, offering valuable insights for businesses looking to enhance their digital presence.
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If you're looking to enhance your online presence and boost your digital marketing efforts, you've undoubtedly come across the term SEO, or Search Engine Optimization. SEO is the driving force behind higher visibility on search engines, and understanding it is crucial for businesses of all sizes and industries. In this beginner's guide, we'll explore the top 10 SEO examples that can help you improve your search engine positioning and drive better results for your online presence.
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Amidst the visual cacophony that takes over our screens, the quest to make your brand's voice heard and resonate with the right audience has become a strategic puzzle. As business professionals, you're likely familiar with the challenge of creating visuals that not only cut through the clutter but also leave a lasting impression. In this blog post, we'll delve into the pivotal concept of visual optimization, exploring how professional graphic design can elevate your digital advertisements, ensuring they rise above the noise and effectively connect with your desired viewers.
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Is competitive marketing the linchpin that sets successful businesses apart from the competition in today's fast-paced digital landscape? It's not just about being present online; it's about outshining your competitors and securing your spot at the top of the digital food chain. If you're a business owner, marketing director, or CEO, you understand the significance of competitive marketing in the modern business world. Let's explore this crucial concept in detail, shedding light on how it can be a game-changer for businesses of all sizes and niches.
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West Palm Beach, Florida – December 29, 2023
THAT Agency, a leading full-service digital marketing agency specializing in web design, SEO, PPC, social media, and more, is thrilled to announce its exciting partnership with The Law Office of Cindy A. Crawford, PLLC. This collaboration marks a significant milestone for both companies, combining THAT Agency's digital marketing expertise with The Law Office of Cindy A. Crawford's commitment to providing knowledgeable advice and practical solutions for complex family law issues.
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As we step into 2024, it's abundantly clear that traditional B2B content strategies may no longer cut through the noise and capture the attention of your target audience. That's where the concept of interactive content marketing emerges as the missing link in your arsenal. Gone are the days of static, one-way communication; welcome to an era where your emails become engaging, interactive experiences that not only connect but also convert!
In this blog, we'll uncover how interactive email marketing is poised to be the game-changing element your B2B content strategy needs in the year ahead.
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As we move into a new year with new marketing trends and strategies, one thing to remember is that mail marketing continues to stand as a stalwart. It continues to drive engagement and revenue for businesses, no matter the size. However, achieving success in this arena requires more than just sending out occasional emails. To truly harness the power of email marketing, businesses are increasingly turning to the expertise of a conversion rate optimization agency.
In this blog, we'll explore the pivotal role a conversion rate optimization agency plays in elevating your email marketing conversion rates and why it's become an essential investment for businesses aiming to thrive in the competitive online sphere.
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WEST PALM BEACH, Florida — December 18, 2023
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The holiday season is not just a time for festive celebrations; it's also a golden opportunity for businesses to boost their sales and enhance brand visibility. Holiday marketing campaigns are the secret sauce behind the success stories of many businesses during this joyful time of the year.
If you're looking to level up your digital marketing game during the holidays, you're in the right place. In this comprehensive guide, we'll unwrap the secrets of the best holiday campaigns and show you how to create the best holiday campaigns.
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If you've ever wondered how to make sense of the sea of data at your disposal, you're not alone. Data analytics has emerged as a powerhouse, providing invaluable insights for business owners and marketing professionals. In the ever-evolving realm of digital marketing, understanding data is crucial for making informed decisions and crafting effective marketing strategies. This beginner's guide will help you navigate the basics of data analytics and highlight important data points that matter most to your business.
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In the quest to create compelling, attention-grabbing content, the art of advertising photography takes center stage. Visual storytelling through striking images has the power to captivate, connect, and convert your audience in ways that words alone simply can't. As we navigate the intricate landscape of content marketing in 2024, understanding the profound impact of advertising photography becomes essential.
In this blog, we’ll discover how investing in professional marketing photography can elevate your marketing strategy, engage your audience, and drive your brand's success.
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WEST PALM BEACH, Florida — December 4, 2023
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WEST PALM BEACH, Florida — December 1, 2023
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As we step into 2024, the digital marketing landscape continues to evolve at a rapid pace, and video marketing remains at the forefront of this transformation. To stay ahead of the curve, businesses and digital marketers must be well-versed in the latest video marketing trends that are shaping the industry. Among these trends, one that has gained exceptional prominence is live streaming marketing.
In this blog, we'll delve into the exciting world of video marketing, exploring the trends that will define the year ahead, with a special focus on the dynamic realm of live streaming. From immersive VR experiences to the power of real-time engagement, get ready to unlock the potential of video marketing in 2024.
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As businesses diligently seek ways to engage and captivate their online audiences, a fresh wave of web design trends is sweeping through the industry for 2024. These trends transcend mere aesthetics; they are dedicated to crafting experiences that not only capture attention but also leave a profound and lasting impression. Join us as we embark on a journey through the latest web design trends that prioritize user experience optimization and customer satisfaction.
In this blog, we’ll explore the innovative concepts and practices of user experience optimization and customer experience optimization and how web design can influence both of those in 2024.
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Inbound marketing has come a long way since its inception, and as we stand on the cusp of 2024, it's undergoing yet another significant transformation. It's not merely about creating valuable content anymore; it's about creating personalized experiences, optimizing for voice search, embracing the power of video, and incorporating artificial intelligence to enhance customer interactions. Read along as we discuss the Inbound Marketing Trends 2024.
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The holiday season is not just a time for decking the halls and enjoying festive treats; it's also a golden opportunity for businesses to boost their sales and engage with their audience through strategic holiday marketing campaign ideas.
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In the ever-evolving world of digital marketing, staying ahead of the curve is crucial to achieving and exceeding your business goals. As one of the leading digital marketing agencies in Florida, we understand the challenges businesses face in today's crowded digital landscape. That's why we're here to provide you with valuable insights into the 2024 social media trends landscape and strategies for engagement and growth.
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In today's digital landscape, a strong social media presence is essential for businesses to connect with their audience. However, it's not just about the number of likes and followers – it's about the return on investment (ROI) that social media efforts bring. As a product or service provider, understanding how to measure social media ROI and track key performance indicators (KPIs) is crucial for ensuring that your social media strategy aligns with your business goals. In this article, we will delve into the intricacies of calculating social media ROI and the importance of monitoring social media KPIs for businesses like yours.
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As we creep closer into a new year, the digital marketing landscape continues to evolve at a rapid pace, presenting both opportunities and challenges for businesses aiming to thrive in the online arena. To navigate this ever-changing terrain successfully, it's critical to establish reliable strategies that allow you to measure your social media performance effectively. In 2024, one of the most critical approaches to achieving this is through the meticulous tracking of Key Performance Indicators (KPIs) tailored for assessing your social media ROI.
In this blog, we'll delve into the key metrics and insights that will empower you to make data-driven decisions and optimize your social media marketing efforts for a prosperous year ahead.
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In the ever-evolving landscape of digital marketing, staying ahead of the curve is essential to ensure your business not only survives but thrives. As a leading digital marketing agency in Florida, we understand the importance of meeting your target audience where they are. And in 2024, one of the places they will undoubtedly be is on TikTok.
In this blog post, we'll explore the exciting world of short form video content and guide you on how to advertise on TikTok to capture your audience's attention effectively.
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Inbound Marketing Strategies have evolved over the years, and with 2024 just around the corner, it's essential for general managers and digital marketing directors to stay ahead of the curve. The digital marketing landscape is constantly changing, and mastering customer-centric inbound marketing is the key to success in the upcoming year. In this blog post, we'll explore the latest strategies and insights to help you create customer-focused content that drives results.
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West Palm Beach, FL — November 21, 2023
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As the social media landscape continues to evolve, businesses must not only adapt but also anticipate the emerging social media trends that can shape their success. For small to medium-sized businesses aiming to make their mark in the luxury sector, mastering these trends is essential to staying relevant and maintaining a competitive edge. In this article, we delve into the strategies that will help you navigate the ever-changing social media landscape while harnessing the power of the latest trends.
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WEST PALM BEACH, Florida — November 11, 2023
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For businesses of all sizes and industries, local search engine optimization strategies in 2024 will play a pivotal role in achieving online success. Whether you're a general manager or a marketing director, it's crucial to understand the latest trends and techniques, like a local search engine optimization service, that can give your business a competitive edge. In this blog post, we'll delve into the world of local SEO and location-based marketing, providing valuable insights into the 2024 Digital Marketing Guide. Let's explore how you can master these strategies to organically drive sales and stay at the forefront of your industry.
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In the ever-evolving landscape of digital marketing, social media advertising has emerged as a powerhouse tool for reaching and engaging target audiences. For small to medium-sized businesses in the luxury sector, leveraging the potential of social media advertising is not just an option; it's a strategic requirement.
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If you're looking to improve your website's search engine optimization (SEO), then you need to conduct a technical SEO audit. A technical SEO audit is a detailed analysis of the technical aspects of a website related to search engine optimization. The primary goal of a technical site audit for SEO is to make sure search engines like Google can crawl, index, and rank pages on your site. You can find and fix technical issues by regularly auditing your website. Over time, that will improve your site’s performance in search engines.
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One of the most significant updates in recent times is the Google Helpful Content Update. This article aims to provide an in-depth understanding of this update, emphasizing the importance of E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness).
While digital algorithms evolve and new software versions are released, one thing remains constant in digital marketing: the quest for that coveted spot at the top of search engine rankings. It's not just about your business being found; it's about being found first. That's where Keyword strategy SEO comes into play. And in the ever-evolving landscape of 2024, staying ahead of the curve is more critical than ever.
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In today's fast-paced digital landscape, social media stories have emerged as a captivating way for businesses to engage with their audience. From behind-the-scenes glimpses to product launches, social media stories offer a brief yet powerful medium to connect and resonate with your target audience.
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In today's digital age, where the internet is the first place most people turn to for information, products, and services, having a strong online presence is crucial for any business. If you're a business owner, marketing director, or general manager in Florida, you've probably heard about the importance of SEO (Search Engine Optimization) in growing your online visibility.
But do you know how a Florida SEO expert can unlock the full potential of your business in the Sunshine State? In this blog post, we'll explore the world of FL SEO and how partnering with a Florida SEO expert can be a game-changer for your business.
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In the ever-evolving landscape of digital marketing, where algorithms change, and platforms evolve, one principle remains constant—the value of strong customer relationships. Customer Relationship Marketing (CRM) stands as a beacon in this dynamic environment, guiding businesses toward success. In this article, we will delve into the crucial significance of CRM in digital marketing, exploring how it cultivates lasting connections with customers and drives sustainable growth.
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Imagine having a trusted partner by your side, one who not only understands the intricacies of search engine optimization but also has an in-depth knowledge of the unique dynamics of the Florida market. Such an agency can propel your business to new heights, ensuring that your brand shines brightly amidst the vibrant online ecosystem of the Sunshine State.
No matter your business size, age, or industry, the key to digital success lies in mastering the art of SEO. If you're in the Sunshine State, you're in luck because Florida boasts some of the finest SEO services in the industry. In this blog post, we'll delve into the world of SEO in Florida and shed light on how a Florida SEO service can propel your digital presence to new heights.
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In the dynamic world of digital marketing, the synergy between businesses and their marketing agencies plays a pivotal role in crafting successful campaigns. What if we told you that your industry insights and expertise could enhance the effectiveness of your marketing agency's strategies and campaigns?
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West Palm Beach, Florida — October 10, 2023
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Halloween isn't just a time for costumes and candy; it's also a significant opportunity for businesses to get into the spooky spirit and boost their sales. Whether you're a small business owner or a marketing director looking for innovative ways to harness the power of Halloween, we've got you covered. In this article, we'll delve into some Halloween marketing ideas to help you brew up some sales-boosting magic. So, let's embark on a journey filled with a web of marketing ideas for Halloween to take your business to the next level.
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In the ever-evolving digital landscape, the key to resonating with your audience is to provide them with content that aligns with their unique needs and interests. That's where content mapping comes into play. Content mapping is an essential strategic process that serves as a bridge between your business's content strategy and the desires of your target audience.
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Social media is a powerful tool for marketing, but if you don't know how to get in front of your target audience, what's the point?Social media has become an indispensable tool for businesses big and small looking to expand their reach and boost brand awareness. However, the ever-evolving social media algorithms can be a daunting challenge to navigate. To thrive in this dynamic landscape, you need to create shareable content that not only captures your audience's attention but also plays by the rules of the algorithm. In this blog post, we will unravel the secrets to crafting engaging social media posts that can enhance your placement within the social media algorithm.
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Florida, with its thriving economy, diverse business landscape, and population of over 21 million residents, offers a dynamic environment for businesses of all sizes and niches. However, amidst this bustling digital landscape, the significance of SEO in Florida cannot be overstated. It's not merely a tool; it's the key that unlocks your business's online growth and visibility.
Whether you are a solo entrepreneur embarking on a new venture or a nationally recognized brand serving thousands of customers, SEO in Florida can be the key to unlocking unparalleled online growth. In this blog post, we will explore the world of SEO in Florida and how SEO services in Florida can catapult your business to new heights.
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In the world of digital marketing, partnerships between businesses and agencies are the driving force behind successful campaigns. One of the most influential tools in fortifying these collaborations is the power of feedback. Constructive feedback doesn't just shape campaigns; it elevates agency performance and cultivates a culture of continuous improvement.
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In today's digital age, where the online landscape is ever-evolving, one thing remains constant: the importance of SEO FL (Search Engine Optimization in Florida). Whether you're a local business looking to establish a strong online presence in the Sunshine State or a national brand seeking to boost your website rankings, the key to success lies in harnessing the expertise of an elite SEO Agency FL. In this blog post, we will explore the world of SEO in Florida and how partnering with a top-tier digital marketing agency can catapult your website to the top of search engine results pages.
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Have you ever wondered if a popular animated TV show could predict the future of marketing trends? Well, the Simpsons did it, and they did it with eerie accuracy. Marketing predictions from the Simpson's have become a topic of fascination for both marketers and curious individuals alike. In this blog post, we'll explore six marketing predictions from the Simpson’s, dating back to the 1990s. We'll also take a glance into the future and discuss the potential Simpson's predictions for 2024.
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In today's rapidly evolving digital landscape, achieving digital marketing success is the ultimate goal for businesses striving to stay ahead. It's a journey that requires not just expertise, but also effective collaboration between a digital marketing agency and its clients.
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In a world shaped by digital evolution, where connectivity knows no bounds, social media has transformed from a casual online platform to a powerful tool for businesses to thrive and grow. If you're a small business owner seeking to expand your digital reach and elevate your brand, understanding the distinctions of social media strategies and harnessing its Return on Investment (ROI) potential is crucial. In this blog post, we'll navigate through the landscape of social media strategy, explore the significance of social media ROI, and guide you through crafting a successful online presence.
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It can be exhausting constantly keeping up with digital trends, beating your competition, and also running your business. As an entrepreneur or business owner, you understand the importance of an online presence, and that's where SEO comes into play. Partnering with top-notch SEO companies in Florida can be the game-changer your business needs to dominate the market. In this blog post, we'll explore the world of Florida SEO and highlight some of the industry-leading Florida SEO companies that deliver outstanding results.
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Staying ahead of the competition and reaching the top of search engine results is vital for businesses in Florida. That's where partnering with a reliable Florida SEO company can make all the difference. If you are an individual, entrepreneur, or business owner looking to understand what to expect from SEO companies in Florida, you've come to the right place.
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Are you seeking to enhance your online visibility, draw a larger audience, and grow your business to the next level? Establishing a robust online presence stands as a pivotal factor for achieving growth and prosperity. Among the array of marketing strategies, none proves as potent as the art of search engine optimization (SEO). If you're based in Florida, you're in luck! Partnering with an SEO company FL can unlock immense growth opportunities for your business. The decision to collaborate with a distinguished Florida-based SEO company opens up a gateway of new growth, new audiences, and overall, more business.
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A website serves as more than just a virtual address – it's a dynamic gateway to a world of possibilities. Yet, even the most visually appealing and content-rich sites can remain hidden in the vast expanse of the internet without the right strategies. That’s why business owners and managers need to know and understand the importance that Search Engine Optimization (SEO) has in digital marketing strategies. SEO services have the remarkable ability to unlock a website's latent potential, propelling it from obscurity to prominence in search engine rankings.
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Embarking on a journey of partnering with a digital marketing agency can be a game-changer for your business. However, before taking the plunge, it's crucial to lay a solid foundation to ensure a smooth and effective collaboration. Partnering with a digital agency holds the promise of enhancing your brand's online presence, driving growth, and achieving your marketing goals.
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WEST PALM BEACH, Florida — September 4, 2023
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West Palm Beach, FL - August 31, 2023
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One of the most effective ways to achieve a strong online presence is by optimizing your website for search engines like Google. If you're looking to improve your website's visibility and drive more organic traffic to your site, partnering with a reputable SEO company will provide valuable insights to strategies and data analysis that are tailored specifically to your brand or niche.
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Do you think of your business like raising a digital child? It takes love, patience, and a lot of nurturing to keep a business running healthy and smoothly. Much like a child, running a healthy business takes a village. Partnering with the right digital marketing agency will ensure the health, success, and longevity of your business while also staying ahead of the competition.
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In today's digital landscape, search engine optimization (SEO) has become a critical component of successful online marketing strategies. As businesses strive to improve their online visibility and attract more targeted traffic, the role of SEO has never been more important. For companies operating in Florida, harnessing the power of SEO can unlock new opportunities and drive business growth.
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BACKGROUND— Believe it or not, using augmented reality in marketing is older than we expect. The first time AR was used in marketing was back in 2008 for a MINI commercial created by German agencies.
The captivating video showcased how the MINI AR ads were placed in German newsstands, turning the seemingly ordinary newspaper into an extraordinary interactive experience. As readers held up the newspaper to the webcam, they witnessed the MINI Cooper come to life, virtually racing across the pages, accompanied by various engaging animations. This AR campaign was a game-changer, effectively blending reality with virtual elements to create an unforgettable and immersive encounter for potential customers.
Whether you're a digital marketer, marketing director, or simply curious about these immersive technologies, join us on this journey as we uncover the convergence of AR, VR, and AI in shaping the future of marketing campaigns.
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When was the last time you found the most relevant answer to your search query past the first two pages on Google? The odds are low that it’s been awhile. Search engines like Google rely on SEO optimization to offer consumers the most accurate and relevant information they were looking for.
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LinkedIn is home to more than 930 million members across 200 different countries. All of them are business professionals who may need the solutions your company is offering every single day. LinkedIn B2B lead generation is big business these days, and for good reason. With so many different professionals searching for the perfect solutions to optimize their businesses, it’s fertile hunting ground. What are the best B2B lead generation LinkedIn strategies to help you connect with a portion of those 930 million members, though? Here are a few tips that may help.
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What’s next for your company? Where will you find your next customer? Are there enough customers who hope to buy from you to ensure your company’s profitability well into the future? Building a good B2B lead generation funnel is often the only way to answer these questions in a positive manner. Many business owners turn to B2B lead generation companies to help construct that funnel, and while their services can be invaluable, doing a bit of heavy lifting on your own can amplify their work considerably, helping you achieve your goals.
LinkedIn just celebrated its 20th birthday, and in that time, it’s done some amazing things. Today, it’s considered to be the single biggest professional social network online, and now more than ever before, companies are turning to better LinkedIn lead generation strategies to help them grow. Without a clear strategy, though, it may seem tough to get the leads you need from this platform. What should that strategy look like and how do you decide which tasks are worth your time?
Can I help who's next? It’s what every business wants - another customer in line. If you’re like many companies, you initially had lots of customers who were next in line thanks to referrals and the loyal customers who were coming back for more. The simple truth, though, is that if you want to build a sustainable company or even grow the model you have now, ensuring that line stays full is a must, and often that means working with lead generation companies to help you build that sustainable pipeline.
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Ah, summertime—the season of sunshine, relaxation, and endless possibilities. But did you know that it's also a golden opportunity for your digital marketing efforts? As the days get longer and people's spirits soar, the summer months offer a unique chance to connect with your audience, boost brand visibility, and drive conversions.
In this blog, we'll explore five refreshing digital marketing trends, and how you can utilize them to make a splash in the digital realm. So, grab your ice-cold beverage and let's get started!
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As a business owner, you understand the importance of content marketing in today's digital landscape. It's a powerful tool that can help you connect with your target audience, build brand awareness, and ultimately drive more customers to your business.
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If you’re like most B2B companies, you know that lead generation means the chance to continually expand your sales pipeline through methods that just don’t require extensive expenses or chance encounters. Instead, the process of lead generation means strong success in the world of digital marketing today.
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To suggest that lead generation is important is an understatement. It is the single biggest driver of business growth, and it can help you target your marketing efforts, improve your revenue numbers, ensure your business is sustainable, and facilitate the relationship-building process with potential customers.
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The current economic climate has raised concerns about a potential recession, leading businesses to face numerous challenges. To survive and thrive during an economic downturn, businesses need to adapt their marketing strategies. Understanding the impact of a recession is crucial for making proactive adjustments that can help businesses successfully navigate through challenging times.
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Search engine optimization (SEO) is an essential tool for businesses of all sizes. For local enterprises, optimizing their presence on Google Maps can be a great way to increase their visibility, attract more customers, and grow their online presence.
To build sustainable growth and a solid revenue stream, funnel lead generation really is your only option. Unfortunately, it’s also one of the hardest things to master as a business owner. In fact, according to one Hubspot survey, nearly 63% of all marketers suggested that lead generation and building out the pipeline was the single biggest problem their company would encounter.
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If you’re like most companies, you know lead generation is essential to your company. High-quality leads directly translate to a larger customer base and increased sales numbers. Better lead generation methods mean you have the ability to focus your marketing efforts specifically on your target audience, and that makes your marketing work far more cost-efficient.
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We all know it; we’ve all seen it and felt it. The business world is becoming even more competitive. Finding and implementing new ways to generate leads and grow your business is mission-critical.
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As a digital marketing agency that specializes in helping law firms grow their business, we understand that attracting high-quality clients is essential for the success of any law firm. And one of the most effective ways to do this is through lead generation. In this blog post, we will discuss some lawyer lead generation strategies that can help your law firm attract high-quality clients and grow your business.
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Running a law firm is no easy feat. Most law firms struggle with finding new clients, networking and marketing their services, and retaining existing clients – all while maintaining their established reputation in the legal community. In the age of digitalization, lead generation is one of the most critical areas a legal practice needs to focus on. As the competition stiffens, investing in effective lead generation strategies becomes increasingly necessary to survive and grow. In this blog post, we will explore the most efficient ways for legal professionals to maximize their ROI with effective lead generation.
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Generating leads is crucial for attorneys to grow their practice and bring in new clients. With the rise of digital marketing, there are so many options for lawyers to generate leads online. In this ultimate guide to lead generation, we'll break down the best strategies for reaching prospects and growing your practice.
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We are living in a digital world. No surprise there! While there are true digital natives (those who were all but born with a smartphone in their hand!), even those pre-digital age have integrated technology into virtually all facets of their life. That means that having a website is crucial for any business or organization. You need a robust online presence.
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Unless you've been living under a rock, or have never dabbled in writing content for your website, you have probably come across ChatGPT and the new realm of AI-generated content. With advancements in artificial intelligence, content creation may be the most obvious immediate use for AI in the world of digital marketing. But, as with any new technology, questions and concerns will be common. The most common being: "Does Google penalize AI-generated content?" Let's dive into what we currently know from Google and top experts in Search Engine Optimization.
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Do I need a website for my law practice?
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You’ve heard about it. You’ve probably bought products from brands that use them. But what is Shopify, how does it work, and how do you get started?
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Building an e-commerce website from scratch can be a daunting task, but the rewards are worth the effort. The rise of online shopping means that more and more businesses are moving online, and having a well-designed eCommerce website is crucial to stay competitive. But it's not just enough to have a great website - you need to reach and pull in the people who will make a positive impact on your bottom line.
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Google does its best to try to serve users with local results whenever possible or relevant. And as a digital marketing agency working with many businesses that would love to build an excellent local presence, we always work with our clients to properly optimize their Google Business Profiles (GBP). While there are many aspects to focus on when it comes to crafting a great GBP, in this article, we just want to focus on video. Specifically, how to add a video to your Google Business Profile, and why you should take advantage of this feature.
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For businesses with multiple locations, local SEO is essential to attract potential customers. However, optimizing for multiple locations can be a challenge. In this article, we will guide you on how to rank for multiple locations for SEO and increase your online visibility.
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Here’s a scary thought that may keep you up at night - what if your website is the only marketing effort potential customers see about your brand? Not quite sure your website could stand up to that test? You’re not alone.
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[DISCLAIMER: This version of this article was actually written by Artificial Intelligence! You can find an article on the same topic written by one of THAT Agency's in-house staff writers here.]
Artificial intelligence (AI) is rapidly changing the way businesses operate, and content marketing is no exception. With the help of AI, businesses can now create, optimize, and distribute content in ways that were previously unimaginable. In this blog post, we'll explore some of the ways that AI can help your content marketing efforts and how it can be used in copywriting.
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Artificial Intelligence isn’t a new concept by any means, and while it’s long been the subject of science fiction speculation, we are starting to see some tangible and realistic benefits come to fruition in our everyday lives. The most recent notable and newsworthy innovation has been Open AI’s Chat GPT beta version. Causing headaches for teachers over the past few months, Chat GPT can write a semi-decent book report, essay, or term paper. While far from perfect, this tool is more impressive than its predecessors for a few reasons. In this article, we are going to look into some of the pros and cons of AI content creation, and how you should utilize it in your marketing strategy.
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Your web presence matters to your customers. It may not seem like a marketing tool that factors into the equation in a world where social media is almost everything. Still, the simple reality is that thousands of potential customers may find your website every single day, and when they do, it should look amazing.
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If you haven’t already played around with Chat GPT (the older but most recent version being powered by GPT 3.5 Turbo) then you are missing out. Not necessarily on revenue, or anything vitally-important like that, but on a learning experience that is likely to shape the future of the internet. So, if you own a business, and your business has a website, and you want that website to perform well, then the influx of AI we’ve seen in just 2023 alone should pique your interest. Today, we want to take a look at the newest version of the most public-facing and recognizable AI tool–ChatGPT. GPT-4 is “still flawed” as Sam Altman, CEO of OpenAI (the company that created GPT) says. But as a digital marketing agency specializing in growing small-to-medium-sized businesses, we want to help you explore how you can put this tool to use in your business. What is GPT-4? How can you utilize it?
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You likely already know that a website is the most powerful marketing tool you can build as a business owner. After all, it can help others understand your brand’s story, it can help you connect with new customers, and it can increase your sales numbers.
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Imagine it’s 1997. You load the web page for your favorite business. You see a bright blue background. A headline flashes at you in neon yellow. A MIDI file streams in the background, offering you a cacophony you didn’t even know you wanted to hear.
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Your website should be the crown jewel of your digital marketing efforts. It literally defines your business’ presence online. Unfortunately, not every company seems to understand that. Poor websites abound today. There are entire blogs dedicated to mistakes companies make when it comes to their websites, and not all of them are related to the design of the site itself.
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There’s no way around it - your website is nothing short of essential when it comes to your digital marketing efforts. Information is more available than ever today, and customers will turn to your web presence to learn more about your business. Whether they’re reading your blog, watching your videos, or working to buy products from you, your website must be well-designed to be effective.
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They’re around you on almost a daily basis. You stand next to them in line at your favorite coffee shop. You eat near them as you have lunch outside of the office. You may even live around them. They’re all potential customers for your company, but if you’re investing all of your digital marketing dollars on reaching the internet as a whole, you may never reach those closest to you. That's why web design is so important for local SEO.
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Stanford researchers uncovered a key fact most companies don’t realize - your business’s credibility is based on your website’s design. In fact, one study found that 75% of consumers make a judgment about your company based on your website design. In other words, from the moment your site loads, customers are judging your company. Your website does so much more than establish credibility, though.
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| Key Topics | Details |
|---|---|
| What is Link Building | It's a crucial part of digital marketing and SEO strategy, improving a website's visibility and credibility. |
| White Hat vs Black Hat Link Building | White hat techniques follow ethical guidelines and provide value to the audience, while black hat can harm a website's rankings. |
| Ten Effective White Hat Link Building Strategies | 1. Quality content creation 2. Outreach to webmasters 3. Guest blogging 4. Resource page link building 5. Broken link building 6. Infographics 7. Link reclamation 8. Directory submissions 9. Content syndication 10. Social media |
| Importance of White Hat Link Building | Increases website visibility, drives traffic, and improves search engine rankings; it builds genuine relationships and long-term success. |
As technology advances and customer expectations continue to rise, businesses are increasingly turning to natural language processing (NLP) to power their next-generation chatbot platforms.
In some ways, knowing which direction to take your business has never been easier, but in other ways, it's never been harder. Sure, we have access to an unprecedented amount of information (much of it free) but that amount of information can be overwhelming. When it comes to marketing strategies, there are dozens of ways you can spend that budget of yours, and there's no one answer to how you should do it.
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In 2023, the common person has access to technology and equipment that, just twenty years ago, was only available to Hollywood-level filmmakers and producers. Video content creation in 2023 is more accessible than ever before, and yet many businesses still aren't utilizing it, or are underutilizing it.
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What makes a good website in 2023? While there are myriad strategies, elements, and methods involved… it really all comes down to providing users with an exceptional experience. And one that converts and keeps them coming back.
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Content marketing is one of the most invaluable steps a brand can take to build awareness, create trust, establish its authority and thought leadership, and, most importantly, engage users in a positive, and helpful, experience. Techniques and strategies evolve continually, and staying up to date is a must.
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What’s the next big thing in digital marketing?
It’s the question at the top of everyone’s minds as we say goodbye to the past year and usher in a new one – with, ideally, a fresh start, fresh ideas, and enhanced results.
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You have just seconds to deliver a compelling experience to those visiting your website – and to pull them in further to engage with your brand and its content. Can they immediately grasp what you do? Can they navigate easily and intuitively? Can they interact in a way that resonates with them? And… do what they see and experience in these brief seconds encourage them to keep looking and learning?
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They say that the only constant is change. Whoever “they” are, they’re right! As we move out of 2022, it is important to look at the horizon and see what the new year has in store for us and for web design.
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Social media is taking over the world. That may be a bit of hyperbole, but no doubt its growth has and continues to be meteoric. When it comes to social media trends for 2023, what should you be keeping your eye on?
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The days when having a website was optional or novel are long (long!) since over. Today, it is a must-have. More than half (56%) of US consumers do not trust a brand if they don’t have a website. Whether you do 100% of your business online or next to nothing, a website is still necessary.
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A great website is one of the most invaluable tools for growing your business, standing out from the competition, appealing to your target audience, and serving up an excellent experience. What do you need to know for the new year?
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In a 1996 essay, Bill Gates penned the ultimate buzz phrase: "Content is king.” Nearly 30 years later, the king is still reigning. But that is not to say it has not evolved with the times. In fact, it is a dynamic and ever-changing field that can hold the utmost importance for your brand.
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Wondering about the newest marketing trends – and the strategies and techniques that will propel you to greater success in 2023? Look no further. Here’s what’s hot (and getting hotter) for the coming year.
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The what and why of digital marketing are relatively clear and simple. It is an approach that promotes brands, products, and services online. It encompasses devices from desktops to smartphones and avenues from email marketing to content marketing to social media.
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Since the pandemic, it has become strikingly clear just how much we rely on our online worlds and their many functionalities to live our day-to-day lives.
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At this point, most people, even those with no marketing experience, have heard that email marketing has the highest average ROI. Currently, the most highly referenced stat is: for every $1 you spend on email marketing, you'll make $36. Of course, this is an average, and a stat, so take it with a grain or two of salt, but in the end, email marketing has the potential to be extremely effective in driving your business forward. In this article, our goal is not to help you craft an excellent email. It is to help evade the most common pitfalls of email marketing. So, we're going to look at what we believe to be the most important email marketing mistakes to avoid.
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You’ve heard the buzz. In fact, it is difficult to ignore when you are trying to refine the strategies by which you engage your audience – and win them over. Content marketing. Consider it one of the buzziest of buzzwords. But you have a business to run, a department to handle, a C-suite or management team to convince. You need more than buzz: you need answers.
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How do I measure success in content marketing?
Not only is this a good question, it is a smart, essential one. Why is it so important? Because companies that track and measure their content marketing strategies are statistically more successful in terms of their stated goals than companies that do not. You can post blog after blog, article after article, and video after video…. But if you do not use key metrics to determine how effective they are and to arrive at underlying insights, then it can quickly become a case of wasted time, effort, and resources. No one has the luxury of just throwing these assets away.
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What has the greatest impact on customer decision-making? High-quality, consistent, relevant content. It is that important. When executed effectively, content marketing raises brand awareness, establishes authority in your space, generates leads, increases conversions, aids audience retention, boosts search engine visibility and performance, and turns customers into brand advocates.
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Many businesses question whether it is a direct connection when it comes to the relationship between content marketing and generating customers. That is, they wonder if content marketing, as effective as it is in accomplishing other goals – such as increasing brand awareness and boosting organic visibility – is really an effective tool that they can wield to bring in new leads and achieve measurable bottom-line results.
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A high majority of digital marketing advertisements use stock images as content imagery. Whether it be a social media post, website photos, or paid ads, we see the same stock photos being exhausted from the consumer’s perspective. If everyone uses the same unoriginal photos, your original photos will stand out immensely. Not everyone is born with the eye of a professional photographer, but our tips and hacks will have you taking photos like a pro in no time and at no cost to you.
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Marketing, sales , and psychology go together like Jerry, George, and Kramer. Marketing, when done right, can be the way in which you make your business stand out from the rest. There is a science to marketing, just as there are data-backed strategies to sales, but the art is where the best separate themselves. In this post, we're going to take a look at three simple things you can do with your business to differentiate yourself and create a memorable experience that your clients or customers would be happy to repeat.
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Is content marketing effective for my business?
Content marketing is a dynamic approach that focuses on creating and sharing blogs, articles, whitepapers, videos, social media posts, podcasts, webinars, images, infographics, and other assets. The goal is not to explicitly promote your brand but rather to build trust, credibility, and authority among your audience while stimulating interest in your products/services. In short: You become the solution.
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With sites like Expedia, Priceline, and other massive online travel agencies taking up to 30% from the bookings they produce, it’s never been more important to get guests to book directly on your website. It’s not easy, but with a little creativity your audience will forget about the long page of hotels they came from and focus on the potential experience they’ll have with you. Here are a few ways you can creatively use content marketing to get your hotel to stand out and create the best possible guest experience.
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People tend to be skeptical of trends that build up enough steam to become buzzwords (NFT and Metaverse, anyone?). This too shall pass… they think. For years, inbound marketing has generated significant buzz – despite the facts, figures, statistics and studies, some doubt lingers among some brands and decision-makers. There is still that level of skepticism.
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Content marketing is too expensive.
We need results now, not a slow burn.
Who needs SEO?
Now’s not the time.
I don’t have the time.
In the face of these – all too common – objections, why invest in content marketing? Bottom line: you cannot afford not to. Not in today’s world, with the most educated, savvy consumers in history. Yes, we still buy on emotion. Yes, we still buy on impulse. But we research, we rationalize, we review, we double-check, we confer with friends, family, colleagues, neighbors, and faceless peers across the internet.
Content is the way to reach them. It is an investment; it takes time to yield strong and sustainable results that build on each successive piece in terms of SEO, reputation, and consumer trust, but now is the time – and you have it!
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B2B content marketing is different from B2 for one simple reason: the customers are different. It sounds obvious – but shifts in strategy are anything but. Think of it like this: You see a candy bar, a shirt, or a pair of sneakers… they look appealing, and you buy! You research big-ticket items, of course, but as they say, people buy based on emotion and justify later with logic.
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Inbound marketing pulls customers to you; they’re attracted by the value you promise to deliver – and won over by the value you deliver on. This comprehensive approach helps you turn your website, social channels, and blog into an always-on lead-generating machine fueled by relevant, timely content. But many brands jump right into the deep end without investing in a content strategy.
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Today’s market and business landscape is more diverse, more competitive, and more complex than ever. As a result, digital marketing campaigns must create an integrated approach that allows brands to reach their customers and engage their prospects, leads, and customers across a variety of channels and platforms. While a cohesive approach is a must when it comes to winning over your audience, it is important to understand the differences between key players in the game.
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Well, folks, it’s been a tough few years. Anyone in any industry can attest to this reality. Not only are we contending with intense global issues, but we are also dealing with fierce competition for customer attention right here at home. The key to winning the battle?
Content.
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In the realm of luxury, there's a subtle yet profound distinction between brands that command attention and those that cultivate an aura of exclusivity through understatement. Niche luxury brands, with their unique symbolic value, cater to a highly selective audience that prioritizes quality and status over price. These brands don't just sell products; they offer entry into a distinctive lifestyle, setting their clientele apart from the mainstream brand enthusiasts.
Is social media for luxury brands counterproductive? Does it erode rather than elevate their status? Does it detract from that sense of exclusivity that appeals so much to their audience? When done intentionally and mindfully, the answer is a firm no. And if follower statistics for top contenders such as Chanel, Louis Vuitton, Gucci, and Dior (each with tens of millions of fans) are any indication, social media can be a powerful want to reach and connect.
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Checklist (greatly simplified!) for entrepreneurs and business owners:
If you are a new business owner looking to get your company off the ground, or to the next level, then marketing is on your mind. In this area, it might seem like the difference between 0 to 1 is huge. And while that's often the case, when it comes to marketing, you can spin your wheels for a good while and go nowhere if you aren't executing properly. Effort gone to waste at the beginning of your journey as a new business owner is demoralizing, and we don't want that for you. So here is a quick breakdown of marketing for new business owners, and where to focus your energy at the beginning of your journey.
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It looks so easy. Pop a few videos up on Instagram; make people laugh, cry, think… and you’re golden. You’ll gain traction, your audience will clamor for more, and you’ll win over prospects, delight customers, and cement your reputation as the top choice in your space.
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A few weeks ago, Google launched a new "Digital Marketing Certification" course meant to help entry-level aspiring marketers to get a better understanding of the world of digital marketing, as well as to help companies better understand their own digital marketing. So, we figured it would be helpful to you, our clients and potential future clients, to summarize and break down the new pieces of information that we have gleaned from the course, as well as look into some information that Google ended up having to correct.
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What’s the first thing you do when you wake up? Smile, stretch, enjoy the first rays of the sun, and hop out of bed ready to tackle the day? If so… good for you! The rest of us reach for our smartphones.
Over 70% of us pick up our phones within 10 minutes of waking up. Sure, we may be checking the time or the weather, but as likely, we’re checking Instagram, Twitter, Facebook, Snapchat, or Tiktok to see what we missed while we were asleep.
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The world is your oyster.
The world is at your fingertips.
Nope… Nevermind. You need to stay home.
Wait… We’re back on. With restrictions.
No, we’re good.
Hold on… Restrictions are back… and now they’ve eased… and they’re back again. Wait…
There is no doubt that the last few years have been a rollercoaster for travel agents and tourism industry professionals. We can go… we can’t go… we can go – with caveats… but wait… No… Yes…
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Increased visibility, more direct bookings, better brand awareness - sound like every hotel’s dream come true? It is, and it’s just not possible without a better social media marketing strategy for your property.
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Customers have lots of ways to get the service they deserve today. They no longer have to spend hours on the phone waiting for answers. Instead, they can just reach out to a brand on social media.
Unfortunately, social media and customer service have a tenuous relationship. While half of all consumers expect businesses to respond to problems through social media channels, nearly 30% of people say they’ve had a negative experience with a brand on social media, and nothing could be worse for your business than poor customer service online.
Why do you need to improve your social media customer service right now? Take a look.
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How much time do you spend on social media every day? How many times do you check Facebook, Instagram, Snapchat, Twitter, or TikTok?
As of 2022, we spend an average of 147 minutes – almost two and a half hours – scrolling through our favorite platforms. We all know how easy it is to go from TikTok to TikTok, for example, dipping or wading through content that runs the gamut from silly, fun, and entertaining to informative, profound, and thought-provoking.
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According to the National Association of Realtors, 57% of realtors are using social media on a daily basis. If your firm isn’t using social media to market your properties yet, it’s certainly time to consider this marketing avenue.
It can help you reach a wider, more targeted audience. It could even serve as your key lead generator. As much as real estate social media marketing can help your firm, though, it can also be a fairly overwhelming experience if you’re just getting started.
Where do you even begin to find success on this marketing channel? These tips can help.
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Music artist Phil Collins once said, “Anticipation is half the fun.” Often building up to an event is as much fun for your customers as the event itself, and the single best way to do that today is through social media marketing for events.
How can you be sure the financial and time investment you put into that marketing strategy, though, really pays off in the long run?
These tips can help.
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For those of you who don't know, we offer a free website analysis for all of our prospective new clients. In doing so, we have come across some great websites, and some... not so great websites. In both of these situations, we get excited. In the former, we're excited because we have a solid runway in order to launch some great content campaigns. In the latter, we see enormous room for growth. One thing that we see that greatly differentiated a great site from a good or decent site is:
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If you are looking to improve your website’s SEO for better local visibility, here are some tips to follow:
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Assuming you want an article discussing how to find a Google Business Profile Management Service for local businesses: If you're a business owner, you know that having a strong online presence is essential to success in today's digital world.
A target audience is not just a faceless mass; it's a dynamic group of individuals with distinct preferences, behaviors, and needs. Understanding who your audience is and how to reach your target customer can be the key to unlocking the full potential of your marketing endeavors. In this guide, we will break down the intricacies of the types of target audiences, offering insights into what makes them tick and sharing strategies on how to establish meaningful connections that lead to successful outcomes.
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Landing on the first page of Google has become the ultimate aspiration for businesses and digital marketers alike. Ranking on the first page signifies not only the recognition of your website's authority and relevance but also the promise of increased organic traffic and unrivaled credibility.
Whether you're a business owner seeking to enhance your online presence or a digital marketer on a quest to master the art of SEO, this guide will unveil the strategies and insights required to conquer the fiercely competitive realm of search engine results and secure your spot on the coveted first page of Google.
What makes a luxury brand different from an everyday one? What is luxury? If you can't readily answer this, then how can you tell anyone else why your brand is different? Luxury brand identity relies on a number of factors. You have to sell these factors to your customers just as much as the product itself.
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For years there has been a great debate over where hashtags should be placed. Should they go in the posts' captions or in the comments? Due to the mystery surrounding exactly how the Instagram algorithm works, it has been difficult to paint a complete picture regarding which hashtag methods create the most engagement, reach, and new followers.
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We've talked about the power of video in terms of content, but video SEO has proven to be just as important as optimizing the text on your pages or blogs. So, today we dive into our 8 Steps for the Best Video in 2022.
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Social media can seem like the panacea to all that ills marketers today. Need to build brand awareness? Try social media. Hoping to increase engagement numbers? Try social media. Looking to promote a new product line? Try social media.
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How much are you spending on your social media campaigns right now? Is that just right or too much? Do businesses your size usually spend this much money every month? If you’re asking questions like those, you’re not alone. Understanding the answer to the bigger question - how do you calculate a social media ad budget - is key for many companies today, but there’s no easy answer. This quick guide can help you understand the basics of social media ads in 2022.
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Back in 2017, influencer marketing really picked up. Well, it's now an $8 Billion industry. And it’s not slowing down. At first, like many new things, people thought it was a fad. It has since been following the 'adopter curve', meaning that there are a few categories of adopters: innovators, early adopters, early majority, late majority, and laggards. The general consensus is that we are still in the early majority category. Many companies, especially brands, have gone past realizing the potential of influencers to the point of utilizing them and spending serious marketing dollars on them. But many other brands still haven't committed any portion of their marketing budgets to influencers.
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When you’re creating a website, one of the most important things to keep in mind is how to make your URLs SEO friendly. This means that you want your webpages to have URLs that are both user and search engine friendly.
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Calculating ROI for social media marketing can seem like a daunting task. After all, this marketing method is fairly new, and ROI calculations run well only in a dollars and cents world, an idea that sometimes defies social media. To really understand how to calculate your ROI in this space, then, you have to expand the idea of returns.
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According to recent surveys, the average company spends nearly $350 every single day on social media marketing. Worried about numbers like that? Don’t be. Social media advertising doesn’t have to cost your company that much money, but creating a better social ad budget guide for 2022 to help you inform your overall spending is nothing short of a must. What can you do to make it happen? Keep reading.
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One of the most fun and frustrating things for brands is developing content that triggers engagement.
Sometimes we all hit a wall when brainstorming. There are some content ideas that we think will erupt with comments and don’t, while other seemingly insignificant content pieces go viral.
It’s extremely unpredictable at times. However, there are some tried and true tactics that help content spark engagement.
In this article, we are going to talk about the 7 tips to spark engagement on Facebook in 2022.
In business since 1994, Tesoro has developed a distinct competitive advantage by delivering exceptional value, a diverse offering of products, and unsurpassed customer service.
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Right now… right at this very second… there are people who are searching for the products and/or services you offer. They may be across the globe, or they could be right down the street. As much as 46 percent of all Google searches have local intent; that is, people are looking for a restaurant, plumber, lawyer, chiropractor, shoe store, etc., near them.
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Facebook Live video is a league of its own. A completely different strategy needs to be put in place in order to deliver a successful Facebook Live video, and even with a good concept, it can be tricky to really get what you want out of it.
The first thing to keep in mind is to be realistic. Testing out this concept is the best way to learn what works and what doesn’t. But don’t just use it because it's there. Have a purpose for all Live Videos and make sure you stay on brand. Here are the 7 best practices for Facebook Live Videos:
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Alright, everyone wants to grow their business. Growth is the default setting for most people. If we don't feel like we're moving forward, learning new things and improving, then we feel stuck. In the business world, if you're not growing and improving, then you're losing to the competition. Now, both marketing agencies and advertising agencies are designed to help your business grow. But, which one is right for you? Well, it all depends on your goals. In this article we dive into the marketing vs. advertising agencies conversation.
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Facebook ads can be a very powerful tool for business when used properly. On Facebook, you're able to streamline your target audience to ensure that you are reaching your potential customers and retargeting people who have already shown an interest in your company. This can be done by creating custom audiences, which is a critical step for any successful Facebook advertising campaign. Let’s take a look at how Facebook custom audiences can help your business.
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You may have heard negative rumors about blogs: that they're relics, they're dinosaurs, they're dead. While it’s true that the internet saw an explosion in this medium a decade ago, with thousands of new sites from mommy blogs to fan pages, popping up every day. But by no means did the medium wither away into obscurity.
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New year, new name. Google My Business has morphed into Google Business Profile with some changes in terms of access options and current web portal support. We expect that the platform will continue to evolve but one aspect remains very much the same: it is a critical tool for local SEO.
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Event planning can be fun and stressful. We believe that you can properly leverage social media to ensure that all your hard work and planning doesn't go to waste. Using social media before, during, and after your event can really help enrich the experience for your attendees. Need a few ideas on how to utilize social media for your next event? Well, you are in luck! Check out these four ways you can spice up your events with social media.
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When it comes to SEO, content is king. Copywriting is an essential component of any business’s online personality and profile, and it can be enhanced using established, and effective, search engine optimization techniques. Outbound marketing, or marketing that is trying to be shoved in front of your audience's eyes, is losing its footing. Today, consumers are more annoyed by ads, or just disregard them entirely. But INBOUND Marketing, the strategy of providing optimal content for people actively looking for your product/service: that is the future. Here are some tips for optimizing the content that appears on your page so it helps build your brand and, most importantly, sell customers on your products, services, or ideas.
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If you are a B2B company, or you’re trying to reach people in the workplace, then LinkedIn is the place to be. Many companies have salespeople hammering the phones all day long, and many are STILL overlooking the opportunities that lie on LinkedIn.
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You have the best products or services. Your customer service is top-notch. Your team is knowledgeable and friendly, and you’re an expert in your space. So what? If prospective customers/clients cannot find you online… So what? Sounds harsh, but the bottom line is that most major purchases, even if completed in person, start with internet research.
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Where do you go when you need answers? Information? Help? Solutions? Products? Services? Google or another search engine! Most (68%) online experiences begin the same way. Further, 80% of major purchases start with online research, even if consumers then go on to buy in person.
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Google has remained at the top of the search engine world for nearly two decades - an eternity in technology years.
The giant has done so not by adapting to the needs of consumers, but by shaping them.
From autocomplete to semantic search, the minds at Google have given searchers what they need - before they knew they needed it. It’s not surprising, then, that a new change was recently rolled out.
The world’s biggest search engine extended the length of titles and descriptions.
From Facebook to Instagram to Snapchat to Pinterest, people everywhere are spending more and more time on social media platforms to engage with their favorite brands. But what about LinkedIn? Is it even social media or is it a tool for businesses? Simply put, the answer is yes…to both.
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The digital world gets more competitive for companies on a daily basis, and keeping existing customers engaged while ensuring new customers can find and connect with you is complicated. Email may not seem like a very powerful platform, but the simple reality is that it’s one of the best ways to communicate with existing and potential consumers every single day.
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Things get heated from time to time in the SEO world, and the question, “has the algorithm changed?” has been asked since almost the inception of the mystical beast. There is always an “SEO killer” on the loose, and there are always businesses questioning the efficacy of their most current SEO methods. But this is necessary: websites should question whether SEO will help their business the most, but the answers aren’t always clear. So, is SEO the best use of time, effort, and money for startups?
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As of this writing, there is no more cost-effective way to reach a targeted group of consumers than Facebook and Instagram Advertisings. For the exclusive purposes of this post, we'll use Facebook to encompass both Facebook and Instagram, since their ad process is virtually the same, being that Facebook owns Instagram.
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Shaping your content calendar for 2022 can be challenging, as can addressing new technology for the upcoming year. Among the technologies to consider that could shape your content in 2022 is voice search.
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Let's go back to basics for a few minutes: the two main methods of Online Marketing, Organic Search Engine Optimization, and Pay-Per-Click Advertising. Most people ideally want to use both methods strategically to maximize their site's online presence, however, each method has its distinct advantages and disadvantages.
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In managing social media profiles, one of the biggest fears that clients tell us relate to how negative comments and criticism should be handled on social networks. For example, what should a company do when a facebook user posts something negative on the company wall, or about the company?
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Interactive content. It surrounds your social media and online experiences on a daily basis, and for good reason. It has the power to create engagement among customers and users in a way static content simply doesn’t, and no more than ever, digital marketing plans are beginning to add interactive content to help ensure a customer’s journey is shorter than ever.
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YouTube is a great place to host videos that you're embedding on your website, but don’t forget about Keyword Synergy! Make sure you're optimizing your videos too. In order to squeeze the most value out of your video, utilize your keywords in the title and description while keeping information clear, concise, and attention-grabbing. In this post, we dive into video optimization tactics and best practices.
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