In a 1996 essay, Bill Gates penned the ultimate buzz phrase: "Content is king.” Nearly 30 years later, the king is still reigning. But that is not to say it has not evolved with the times. In fact, it is a dynamic and ever-changing field that can hold the utmost importance for your brand.Read >
Wondering about the newest marketing trends – and the strategies and techniques that will propel you to greater success in 2023? Look no further. Here’s what’s hot (and getting hotter) for the coming year.Read >
The what and why of digital marketing are relatively clear and simple. It is an approach that promotes brands, products, and services online. It encompasses devices from desktops to smartphones and avenues from email marketing to content marketing to social media.Read >
At this point, most people, even those with no marketing experience, have heard that email marketing has the highest average ROI. Currently, the most highly referenced stat is: for every $1 you spend on email marketing, you'll make $36. Of course, this is an average, and a stat, so take it with a grain or two of salt, but in the end, email marketing has the potential to be extremely effective in driving your business forward. In this article, our goal is not to help you craft an excellent email. It is to help evade the most common pitfalls of email marketing. So, we're going to look at what we believe to be the most important email marketing mistakes to avoid.Read >
You’ve heard the buzz. In fact, it is difficult to ignore when you are trying to refine the strategies by which you engage your audience – and win them over. Content marketing. Consider it one of the buzziest of buzzwords. But you have a business to run, a department to handle, a C-suite or management team to convince. You need more than buzz: you need answers.Read >
How do I measure success in content marketing?
Not only is this a good question, it is a smart, essential one. Why is it so important? Because companies that track and measure their content marketing strategies are statistically more successful in terms of their stated goals than companies that do not. You can post blog after blog, article after article, and video after video…. But if you do not use key metrics to determine how effective they are and to arrive at underlying insights, then it can quickly become a case of wasted time, effort, and resources. No one has the luxury of just throwing these assets away.Read >
What has the greatest impact on customer decision-making? High-quality, consistent, relevant content. It is that important. When executed effectively, content marketing raises brand awareness, establishes authority in your space, generates leads, increases conversions, aids audience retention, boosts search engine visibility and performance, and turns customers into brand advocates.Read >
Many businesses question whether it is a direct connection when it comes to the relationship between content marketing and generating customers. That is, they wonder if content marketing, as effective as it is in accomplishing other goals – such as increasing brand awareness and boosting organic visibility – is really an effective tool that they can wield to bring in new leads and achieve measurable bottom-line results.Read >
A high majority of digital marketing advertisements use stock images as content imagery. Whether it be a social media post, website photos, or paid ads, we see the same stock photos being exhausted from the consumer’s perspective. If everyone uses the same unoriginal photos, your original photos will stand out immensely. Not everyone is born with the eye of a professional photographer, but our tips and hacks will have you taking photos like a pro in no time and at no cost to you.Read >
Marketing, sales , and psychology go together like Jerry, George, and Kramer. Marketing, when done right, can be the way in which you make your business stand out from the rest. There is a science to marketing, just as there are data-backed strategies to sales, but the art is where the best separate themselves. In this post, we're going to take a look at three simple things you can do with your business to differentiate yourself and create a memorable experience that your clients or customers would be happy to repeat.Read >
Is content marketing effective for my business?
Content marketing is a dynamic approach that focuses on creating and sharing blogs, articles, whitepapers, videos, social media posts, podcasts, webinars, images, infographics, and other assets. The goal is not to explicitly promote your brand but rather to build trust, credibility, and authority among your audience while stimulating interest in your products/services. In short: You become the solution.Read >
With sites like Expedia, Priceline, and other massive online travel agencies taking up to 30% from the bookings they produce, it’s never been more important to get guests to book directly on your website. It’s not easy, but with a little creativity your audience will forget about the long page of hotels they came from and focus on the potential experience they’ll have with you. Here are a few ways you can creatively use content marketing to get your hotel to stand out and create the best possible guest experience.Read >
People tend to be skeptical of trends that build up enough steam to become buzzwords (NFT and Metaverse, anyone?). This too shall pass… they think. For years, inbound marketing has generated significant buzz – despite the facts, figures, statistics and studies, some doubt lingers among some brands and decision-makers. There is still that level of skepticism.Read >
Content marketing is too expensive.
We need results now, not a slow burn.
Who needs SEO?
Now’s not the time.
I don’t have the time.
In the face of these – all too common – objections, why invest in content marketing? Bottom line: you cannot afford not to. Not in today’s world, with the most educated, savvy consumers in history. Yes, we still buy on emotion. Yes, we still buy on impulse. But we research, we rationalize, we review, we double-check, we confer with friends, family, colleagues, neighbors, and faceless peers across the internet.
Content is the way to reach them. It is an investment; it takes time to yield strong and sustainable results that build on each successive piece in terms of SEO, reputation, and consumer trust, but now is the time – and you have it!Read >
B2B content marketing is different from B2 for one simple reason: the customers are different. It sounds obvious – but shifts in strategy are anything but. Think of it like this: You see a candy bar, a shirt, or a pair of sneakers… they look appealing, and you buy! You research big-ticket items, of course, but as they say, people buy based on emotion and justify later with logic.Read >
Inbound marketing pulls customers to you; they’re attracted by the value you promise to deliver – and won over by the value you deliver on. This comprehensive approach helps you turn your website, social channels, and blog into an always-on lead-generating machine fueled by relevant, timely content. But many brands jump right into the deep end without investing in a content strategy.Read >
Today’s market and business landscape is more diverse, more competitive, and more complex than ever. As a result, digital marketing campaigns must create an integrated approach that allows brands to reach their customers and engage their prospects, leads, and customers across a variety of channels and platforms. While a cohesive approach is a must when it comes to winning over your audience, it is important to understand the differences between key players in the game.Read >
Well, folks, it’s been a tough few years. Anyone in any industry can attest to this reality. Not only are we contending with intense global issues, but we are also dealing with fierce competition for customer attention right here at home. The key to winning the battle?
Is social media for luxury brands counterproductive? Does it erode rather than elevate their status? Does it detract from that sense of exclusivity that appeals so much to their audience? When done intentionally and mindfully, the answer is a firm no. And if follower statistics for top contenders such as Chanel, Louis Vuitton, Gucci, and Dior (each with tens of millions of fans) are any indication, social media can be a powerful want to reach and connect.Read >
Checklist (greatly simplified!) for entrepreneurs and business owners:
If you are a new business owner looking to get your company off the ground, or to the next level, then marketing is on your mind. In this area, it might seem like the difference between 0 to 1 is huge. And while that's often the case, when it comes to marketing, you can spin your wheels for a good while and go nowhere if you aren't executing properly. Effort gone to waste at the beginning of your journey as a new business owner is demoralizing, and we don't want that for you. So here is a quick breakdown of marketing for new business owners, and where to focus your energy at the beginning of your journey.Read >
It looks so easy. Pop a few videos up on Instagram; make people laugh, cry, think… and you’re golden. You’ll gain traction, your audience will clamor for more, and you’ll win over prospects, delight customers, and cement your reputation as the top choice in your space.Read >
A few weeks ago, Google launched a new "Digital Marketing Certification" course meant to help entry-level aspiring marketers to get a better understanding of the world of digital marketing, as well as to help companies better understand their own digital marketing. So, we figured it would be helpful to you, our clients and potential future clients, to summarize and break down the new pieces of information that we have gleaned from the course, as well as look into some information that Google ended up having to correct.Read >
What’s the first thing you do when you wake up? Smile, stretch, enjoy the first rays of the sun, and hop out of bed ready to tackle the day? If so… good for you! The rest of us reach for our smartphones.
Over 70% of us pick up our phones within 10 minutes of waking up. Sure, we may be checking the time or the weather, but as likely, we’re checking Instagram, Twitter, Facebook, Snapchat, or Tiktok to see what we missed while we were asleep.Read >
The world is your oyster.
The world is at your fingertips.
Nope… Nevermind. You need to stay home.
Wait… We’re back on. With restrictions.
No, we’re good.
Hold on… Restrictions are back… and now they’ve eased… and they’re back again. Wait…
There is no doubt that the last few years have been a rollercoaster for travel agents and tourism industry professionals. We can go… we can’t go… we can go – with caveats… but wait… No… Yes…Read >
Customers have lots of ways to get the service they deserve today. They no longer have to spend hours on the phone waiting for answers. Instead, they can just reach out to a brand on social media.
Unfortunately, social media and customer service have a tenuous relationship. While half of all consumers expect businesses to respond to problems through social media channels, nearly 30% of people say they’ve had a negative experience with a brand on social media, and nothing could be worse for your business than poor customer service online.
Why do you need to improve your social media customer service right now? Take a look.Read >
How much time do you spend on social media every day? How many times do you check Facebook, Instagram, Snapchat, Twitter, or TikTok?
As of 2022, we spend an average of 147 minutes – almost two and a half hours – scrolling through our favorite platforms. We all know how easy it is to go from TikTok to TikTok, for example, dipping or wading through content that runs the gamut from silly, fun, and entertaining to informative, profound, and thought-provoking.Read >
According to the National Association of Realtors, 57% of realtors are using social media on a daily basis. If your firm isn’t using social media to market your properties yet, it’s certainly time to consider this marketing avenue.
It can help you reach a wider, more targeted audience. It could even serve as your key lead generator. As much as real estate social media marketing can help your firm, though, it can also be a fairly overwhelming experience if you’re just getting started.
Where do you even begin to find success on this marketing channel? These tips can help.Read >
Music artist Phil Collins once said, “Anticipation is half the fun.” Often building up to an event is as much fun for your customers as the event itself, and the single best way to do that today is through social media marketing for events.
How can you be sure the financial and time investment you put into that marketing strategy, though, really pays off in the long run?
These tips can help.Read >
For those of you who don't know, we offer a free website analysis for all of our prospective new clients. In doing so, we have come across some great websites, and some... not so great websites. In both of these situations, we get excited. In the former, we're excited because we have a solid runway in order to launch some great content campaigns. In the latter, we see enormous room for growth. One thing that we see that greatly differentiated a great site from a good or decent site is:Read >
If you are looking to improve your website’s SEO for better local visibility, here are some tips to follow:Read >
Assuming you want an article discussing how to find a GMB management service for businesses: If you're a business owner, you know that having a strong online presence is essential to success in today's digital world.
Your target audience is the one most likely to have an interest in your brand. This is the group most likely to engage your site, share your content, and buy your product or service. Reaching 10,000 people in your target audience will develop more sales than reaching 20,000. Do you know how to reach your target audience? These are the ways to reach your target market that are most important:Read >
You want to get on the first page of Google in 2022. To do so, you're competing with every other business in your industry. Some have years of experience with you. Some have marketing departments that dwarf your own. Some have marketing budgets larger than your business's entire budget. Can you still do it? Can you still get to that first page? Yes. It takes work, building content over time, and knowing the ins and outs of your task from search engine optimization keywords to Google search results.Read >
What makes a luxury brand different from an everyday one? What is luxury? If you can't readily answer this, then how can you tell anyone else why your brand is different? Luxury brand identity relies on a number of factors. You have to sell these factors to your customers just as much as the product itself.Read >
For years there has been a great debate over where hashtags should be placed. Should they go in the posts' captions or in the comments? Due to the mystery surrounding exactly how the Instagram algorithm works, it has been difficult to paint a complete picture regarding which hashtag methods create the most engagement, reach, and new followers.Read >
Social media can seem like the panacea to all that ills marketers today. Need to build brand awareness? Try social media. Hoping to increase engagement numbers? Try social media. Looking to promote a new product line? Try social media.Read >
How much are you spending on your social media campaigns right now? Is that just right or too much? Do businesses your size usually spend this much money every month? If you’re asking questions like those, you’re not alone. Understanding the answer to the bigger question - how do you calculate a social media ad budget - is key for many companies today, but there’s no easy answer. This quick guide can help you understand the basics of social media ads in 2022.Read >
Back in 2017, influencer marketing really picked up. Well, it's now an $8 Billion industry. And it’s not slowing down. At first, like many new things, people thought it was a fad. It has since been following the 'adopter curve', meaning that there are a few categories of adopters: innovators, early adopters, early majority, late majority, and laggards. The general consensus is that we are still in the early majority category. Many companies, especially brands, have gone past realizing the potential of influencers to the point of utilizing them and spending serious marketing dollars on them. But many other brands still haven't committed any portion of their marketing budgets to influencers.Read >
Calculating ROI for social media marketing can seem like a daunting task. After all, this marketing method is fairly new, and ROI calculations run well only in a dollars and cents world, an idea that sometimes defies social media. To really understand how to calculate your ROI in this space, then, you have to expand the idea of returns.Read >
According to recent surveys, the average company spends nearly $350 every single day on social media marketing. Worried about numbers like that? Don’t be. Social media advertising doesn’t have to cost your company that much money, but creating a better social ad budget guide for 2022 to help you inform your overall spending is nothing short of a must. What can you do to make it happen? Keep reading.Read >
One of the most fun and frustrating things for brands is developing content that triggers engagement.
Sometimes we all hit a wall when brainstorming. There are some content ideas that we think will erupt with comments and don’t, while other seemingly insignificant content pieces go viral.
It’s extremely unpredictable at times. However, there are some tried and true tactics that help content spark engagement.
In this article, we are going to talk about the 7 tips to spark engagement on Facebook in 2022.
In business since 1994, Tesoro has developed a distinct competitive advantage by delivering exceptional value, a diverse offering of products, and unsurpassed customer service.Read >
Right now… right at this very second… there are people who are searching for the products and/or services you offer. They may be across the globe, or they could be right down the street. As much as 46 percent of all Google searches have local intent; that is, people are looking for a restaurant, plumber, lawyer, chiropractor, shoe store, etc., near them.Read >
Facebook Live video is a league of its own. A completely different strategy needs to be put in place in order to deliver a successful Facebook Live video, and even with a good concept, it can be tricky to really get what you want out of it.
The first thing to keep in mind is to be realistic. Testing out this concept is the best way to learn what works and what doesn’t. But don’t just use it because it's there. Have a purpose for all Live Videos and make sure you stay on brand. Here are the 7 best practices for Facebook Live Videos:Read >
Alright, everyone wants to grow their business. Growth is the default setting for most people. If we don't feel like we're moving forward, learning new things and improving, then we feel stuck. In the business world, if you're not growing and improving, then you're losing to the competition. Now, both marketing agencies and advertising agencies are designed to help your business grow. But, which one is right for you? Well, it all depends on your goals. In this article we dive into the marketing vs. advertising agencies conversation.Read >
Facebook ads can be a very powerful tool for business when used properly. On Facebook, you're able to streamline your target audience to ensure that you are reaching your potential customers and retargeting people who have already shown an interest in your company. This can be done by creating custom audiences, which is a critical step for any successful Facebook advertising campaign. Let’s take a look at how Facebook custom audiences can help your business.Read >
You may have heard negative rumors about blogs: that they're relics, they're dinosaurs, they're dead. While it’s true that the internet saw an explosion in this medium a decade ago, with thousands of new sites from mommy blogs to fan pages, popping up every day. But by no means did the medium wither away into obscurity.Read >
New year, new name. Google My Business has morphed into Google Business Profile with some changes in terms of access options and current web portal support. We expect that the platform will continue to evolve but one aspect remains very much the same: it is a critical tool for local SEO.Read >
Event planning can be fun and stressful. We believe that you can properly leverage social media to ensure that all your hard work and planning doesn't go to waste. Using social media before, during, and after your event can really help enrich the experience for your attendees. Need a few ideas on how to utilize social media for your next event? Well, you are in luck! Check out these four ways you can spice up your events with social media.Read >
When it comes to SEO, content is king. Copywriting is an essential component of any business’s online personality and profile, and it can be enhanced using established, and effective, search engine optimization techniques. Outbound marketing, or marketing that is trying to be shoved in front of your audience's eyes, is losing its footing. Today, consumers are more annoyed by ads, or just disregard them entirely. But INBOUND Marketing, the strategy of providing optimal content for people actively looking for your product/service: that is the future. Here are some tips for optimizing the content that appears on your page so it helps build your brand and, most importantly, sell customers on your products, services, or ideas.Read >
If you are a B2B company, or you’re trying to reach people in the workplace, then LinkedIn is the place to be. Many companies have salespeople hammering the phones all day long, and many are STILL overlooking the opportunities that lie on LinkedIn.Read >
You have the best products or services. Your customer service is top-notch. Your team is knowledgeable and friendly, and you’re an expert in your space. So what? If prospective customers/clients cannot find you online… So what? Sounds harsh, but the bottom line is that most major purchases, even if completed in person, start with internet research.Read >
Where do you go when you need answers? Information? Help? Solutions? Products? Services? Google or another search engine! Most (68%) online experiences begin the same way. Further, 80% of major purchases start with online research, even if consumers then go on to buy in person.Read >
Google has remained at the top of the search engine world for nearly two decades - an eternity in technology years.
The giant has done so not by adapting to the needs of consumers, but by shaping them.
From autocomplete to semantic search, the minds at Google have given searchers what they need - before they knew they needed it. It’s not surprising, then, that a new change was recently rolled out.
The world’s biggest search engine extended the length of titles and descriptions.
From Facebook to Instagram to Snapchat to Pinterest, people everywhere are spending more and more time on social media platforms to engage with their favorite brands. But what about LinkedIn? Is it even social media or is it a tool for businesses? Simply put, the answer is yes…to both.Read >
The digital world gets more competitive for companies on a daily basis, and keeping existing customers engaged while ensuring new customers can find and connect with you is complicated. Email may not seem like a very powerful platform, but the simple reality is that it’s one of the best ways to communicate with existing and potential consumers every single day.Read >
Things get heated from time to time in the SEO world, and the question, “has the algorithm changed?” has been asked since almost the inception of the mystical beast. There is always an “SEO killer” on the loose, and there are always businesses questioning the efficacy of their most current SEO methods. But this is necessary: websites should question whether SEO will help their business the most, but the answers aren’t always clear. So, is SEO the best use of time, effort, and money for startups?Read >
As of this writing, there is no more cost-effective way to reach a targeted group of consumers than Facebook and Instagram Advertisings. For the exclusive purposes of this post, we'll use Facebook to encompass both Facebook and Instagram, since their ad process is virtually the same, being that Facebook owns Instagram.Read >
Shaping your content calendar for 2022 can be challenging, as can addressing new technology for the upcoming year. Among the technologies to consider that could shape your content in 2022 is voice search.Read >
Let's go back to basics for a few minutes: the two main methods of Online Marketing, Organic Search Engine Optimization, and Pay-Per-Click Advertising. Most people ideally want to use both methods strategically to maximize their site's online presence, however, each method has its distinct advantages and disadvantages.Read >
In managing social media profiles, one of the biggest fears that clients tell us relate to how negative comments and criticism should be handled on social networks. For example, what should a company do when a facebook user posts something negative on the company wall, or about the company?Read >
Interactive content. It surrounds your social media and online experiences on a daily basis, and for good reason. It has the power to create engagement among customers and users in a way static content simply doesn’t, and no more than ever, digital marketing plans are beginning to add interactive content to help ensure a customer’s journey is shorter than ever.Read >
YouTube is a great place to host videos that you're embedding on your website, but don’t forget about Keyword Synergy! Make sure you're optimizing your videos too. In order to squeeze the most value out of your video, utilize your keywords in the title and description while keeping information clear, concise, and attention-grabbing. In this post, we dive into video optimization tactics and best practices.Read >
Those of us who work in social media, specifically in social media marketing, admittedly have a bias when it comes to how it can be utilized and leveraged. However, we are going to put that aside for now and look at this objectively. We want to re-analyze the future of social media in our society, looking at the pros and cons, both in the professional world, and personally.Read >
Holiday sales totals hit incredible numbers this year, and much of that shopping happened outside of the brick and mortar stores, with various eCommerce retail outlets doing more business than ever before. If your shop is one of those that worked to attract attention from online shoppers during the holiday season, you may have overlooked a key opportunity from Google to gain a foothold in today’s eCommerce landscape - Google Shopping Graph.Read >
User experience - it’s been at the heart of a number of Google updates over the past several years, and for good reason. Happy users mean they continue to come back to the search engine giant, and more users equal more advertising revenue. The Core Web Vitals update--released in the summer of 2021--has everything to do with user experience, and if your website is a key piece of your business, understanding this update is key.Read >
The past two years have meant serious change in the world of digital marketing, and that change doesn’t show any signs of slowing in the near future. As 2022 creeps up, understanding what will impact digital marketing in the upcoming year is--of course--very valuable. This year, it looks like the kinds of applied technology in marketing is set to make a huge move. What technology shifts will alter the way you reach your customers? Keep reading to learn more.Read >
The Local search results continue to evolve, especially now that mobile has surpassed desktop in terms of percentage of search (60%). If you don't want to be left behind, you need to stay up to date with the changing climate of local searches, and local SEO stats. At THAT Agency, we’re prepared to help your business expand and thrive in the ever-changing vertical of local online searches.Read >
There are more than 3 billion social media users around the world today, and that number will only continue to increase in the coming years. As social media grows, so too does the need for social media marketing. Social media marketing trends in 2022 will shift just as quickly as they have in 2021. Every year, those of us in the business try to find the right way to get those who merely view your social media posts to actually become your customers.
The upcoming year is no different in that regard, but staying on top of the trends is essential if you want to realize your investment in this form of marketing. What social media marketing trends in 2022 should you consider as the new year dawns? Take a look at a few of the most important.
While marketing trends continue to change, these days the reality is that content marketing is less of a trend, and more an essential part of your overall strategy. For any brand or business to experience growth, content marketing is a must. Quality content directly translates to an increase in leads, conversions, sales, and more. Research has shown that revenue from content marketing is nearing the $50 billion mark, so if you haven’t added this form of marketing to your 2022 plans yet, now is the time. What content marketing trends will 2022 bring? What should you focus on in the upcoming year?Read >
The World Wide Web is constantly evolving, and with it, the role of Search Engine Optimization (SEO) evolves as well.
What was once one of the best-kept secrets in the marketing world has now become an industry-wide phenomenon that can make or break your company's success.
The year 2021 has flown by and social has continued to evolve, causing social media managers and the like to quickly shift strategies to keep up. As new platforms emerge and more and more businesses joining social media, it’s crucial to stay informed as we head into the new year. What trends are we expecting in social media? We’ve identified five trends that have taken shape in 2021 and are almost guaranteed to rise in the new year.Read >
Think back to your school days, whether it’s Kindergarten or post-graduate classes. How did you learn best? Were you one of those students who soaked up knowledge through books and text? Or did you get more out of a lecture or discussion? Did information suddenly make sense when it was visual - charts, graphs, pictures, photos? Did you dig into long written works to find meaning, or did you find it more helpful to chew on bite-sized pieces?Read >
Ahh, the dreaded “B” word every salesperson wants to talk about, but no prospective buyer wants to mention. We like to think about marketing budgets a bit differently here at THAT Agency. We view it more as an investment, instead of a one-off business expense. We aren't pushy. In this post, we’ll cover a few ways to make sure you choose the digital marketing budget that fits your needs.Read >
Sometimes the best way to understand what to do in web design is to first know what not to do. We have compiled a list of things you can be sure will anger your visitors. And remember, angry visitors have the potential to become detractors, and you want promoters!Read >
Remember when it was a big deal to be “mobile-friendly”? Back in the day…! It seems almost quaint that we suddenly realized that our websites needed to load, respond, and allow for interaction on screens a third or a quarter of the size of a desktop monitor or laptop.Read >
If the coming year has a keyword, we are going to make an educated guess that it’s “disruption.” We are living in wild times: a global pandemic, unprecedented labor shortages, surging demand in many industries, new technologies, ever-increasing competition for attention spans and wallet shares…. It’s not a perfect storm. It’s a tsunami followed by a hurricane followed by a tornado wrapped up in a good ol’ nor’easter! But perhaps, “disruption” isn’t quite right. “Adaptation” may be a better choice for 2022.Read >
When we need information - from how to fix a leaky faucet to where to go for sound legal advice - we go online. When we have an unmet need, an unanswered question, or an interest previously unexplored, we turn to a trusted resource: a search engine.Read >
You’ve seen the numbers. You’ve looked at the facts and figures. The statistics have convinced you: your brand needs to invest in local SEO. In your area, countless searchers are seeking out products, services, and solutions like the ones you offer.Read >
Creating content that performs well for both Google and a human audience can be challenging, but it isn’t impossible. There are so many great examples of content that ranks well and is well received by users - it’s called cornerstone content.Read >
It’s no secret that performing regular content audits are beneficial to your website and business, but how do you go about that in a timely manner? Something so important and, depending on the website, so daunting must take forever, right? Thankfully, there are ways to quickly perform content audits that make it quick and easy to understand by having a plan.Read >
Why is SEO for local businesses so important?
Where do you turn when you want information? The internet! No more wondering who that guy is that played in every movie you ever saw or how to make a great whipped coffee. We just ask the search engine and get our answers. But when we need more specific, more immediate, and more local information, where do we go? Same answer: online.Read >
The minute someone says the words “content audit” it is usually immediately followed by a large groan. Truth be told, conducting regular content audits is probably the easiest thing you can do to improve the organic traffic to your website.Read >
At this point, it is the rare business that does not see the value of optimizing their online presence in order to rank more effectively in the search results pages. There are an estimated 5.6 billion Google searches each day - or an astonishing 63,000 per second.Read >
What do you do when you want to find a reliable mechanic to fix your vehicle? A restaurant when you’re craving sushi? A nearby store to grab a pair of hiking boots so you can hit the trails while on vacation - or, to back up a step, comfortable accommodations for that vacation? What if you just need to find a grocery store, gas station, or pharmacy? You go online.Read >
When you need an answer, where do you turn? Well… Google! It’s hard to imagine what we did before we could enter “Who was that guy who played in [fill in the blank]?” or ask Siri, “Where’s the best sushi around here?” An internet search probably brought you here to this article. Did you query “how to do local SEO?” or a similar term?Read >
When you strategically grow your online presence and aim to increase your organic traffic, you know SEO offers an invaluable set of tools. You also know that it’s a marathon, not a sprint. Every expert will give you the same piece of advice: plan, implement, be patient. It does take time to see the results you want. But that does not mean that there aren’t quick SEO solutions at your disposal. What can you do today - now - to move towards your goals?Read >
The digital landscape is constantly changing, and today's businesses need to be nimble enough to keep up with the latest online trends in order to stay ahead of the curve. One such trend involves optimizing a company's website not only for major search engines like Google and Bing but also taking advantage of local search engine optimization (or local SEO) to make sure their websites appear at the top of local results pages. A local SEO audit can help you decide whether your site needs changes before your competition does.Read >
Auto body shops near me? Miami Botanical Gardens address? When is Katsuya South Beach open? Where do I find a motorcycle safety class? Lawyers and boating accidents.
Whatever the specific phrase or query, 97% of consumers turn to search engines for help finding answers. We search for everything from plumbers, hairstylists, and restaurants to dentists, physicians, and lawyers. Some 46% of all searches have local intent. In other words, folks are looking for information, for answers, that are close by.Read >
If you haven't yet, you'll soon have to contend with the fact that voice search is here to stay. According to recent research, people are now more likely to use voice search than to use the traditional keyboard and screen search methods, which means your website's optimization strategies will need to change as well if you want your business to survive and thrive in this new environment.
Let's take a look at 5 proven strategies and resources for optimizing your site(s) for voice search!
Out of the billions of searches conducted each day, 46% have “local intent.” This means that hungry folks are looking for great food near them. Stranded people are looking for vehicles or rides immediately. Active athletes are looking for shoes and gear so they can hit the trails, fields, or courts now.Read >
When was the last time you looked for a restaurant near you? What about a nearby shop that had exactly what you needed at the time? If you’re like most people, you have probably made a “near me” search in the last twenty-four hours. These days, nearly 46% of all Google searches are looking for local information, and the ability to appear in those results may pay off for your business. Statistics suggest that 88% of consumers who perform a local search on their smartphone actually visit that location within 24 hours. The key to ensuring your business appears in those results is local SEO.Read >
Car dealerships have long understood that a high-quality website is integral to the business today. Not as many realize just how important local SEO is for their business, though. What is it, and how can it help your car dealership’s SEO plan as a whole? Take a look.Read >
The national leader in floating dock manufacturing worked with THAT agency, a top website design company, to create a clean, user-friendly experience.Read >
AMB Performance Group chose THAT agency, a top website design company, to build their new business coaching hub.
SEO has been changing since the moment it became relevant. Nearly every day, the biggest names in optimization will tell you about new Google algorithms or tricks they’ve discovered to make sure you remain at the top of your industry’s rankings, which means continually adjusting your own SEO strategy. The need for optimization isn’t going anywhere, and thanks to its power, you’ll need to stay on top of the trends and continually decide what to do next. Here are the top seven trends to consider this year.Read >
Small business SEO isn’t like optimization for other companies. There are actually several reasons for that, but maybe the most important two are those that resonate with almost every small business in the world today - SEO is time-consuming, and it can be expensive. Despite those two simple facts, though, small business SEO is possible, and these simple SEO practices can help.Read >
Looking for the perfect SEO checklist to make sure all of your ducks are in a row when it comes to increasing organic traffic and ranking higher on Google? It’s right here. We’ve come up with a list of some 2021 SEO best practices you’re absolutely going to need if you’re going to achieve better rankings. Ready to get started? Let’s go!Read >
There are billions of Google searches every day. Hoping your company will appear in one of them? It means optimizing your website. Search Engine Optimization (or SEO, for short) means helping people find your business online by tweaking certain aspects so you become more visible to Google.
After all, they won’t choose you if they can’t find you, and the chances are good that you have a lot of competition out there. How do you increase your SEO ranking? These tips can help.Read >
Putting your company online means you can reach out to people almost anywhere whether they’re in your neighborhood or across the globe. What many companies don’t realize, though, is that reaching out to those in our own backyards is just as important as reaching out to those across the country or even across the world.
SEO continues to evolve, and those looking to enhance their digital profiles through SEO and SEM must continue to evolve with it. As it changes, understanding the top SEO trends to know is a must if you’re going to win the race against your competitors to pick up the new traffic you need to succeed.
A study from the National Association of Realtors found that nearly 53% of all buyers start their search for a home online today. If you’re like most real estate professionals, that may leave you wondering how to get traffic to your website so you can ensure the properties you’ve listed see more potential buyers.
For many, driving traffic comes down to one key step - SEO. While there are many other factors in the digital marketing mix you may want to consider, SEO should be at the top of your list.Read >
No matter what business you’re in, you have one struggle in common with every other business out there today - your competition. If you’re a local company, you have to be at the top of your game to reach customers, and nowhere is that more true than Palm Beach County.
Home to hundreds of other companies that may offer exactly what you do, it can be tough to go up against them, online and in the real world. Local SEO can certainly help, but understanding exactly how it works and how to leverage it for your company can be tough.
If your business is less than a year old and in the startup stages, you know just how important any kind of marketing can be for your company. For most today, though, digital marketing is absolutely key. With most consumers looking online before they ever purchase a product or service, ensuring your company is as visible online as possible is nothing short of an absolute must.
For many, this means creating a vibrant SEO strategy that will help your site get in front of more eyes quickly, but if you’re new to the world of Search Engine Optimization or Digital Marketing, you may not know where to begin. This quick guide can help.Read >
It is estimated that there are more than 800,000 startup businesses in the U.S. every single year. The challenge for any business, whether it’s a startup or an established company is to make certain that when people are online looking for the right product or service, they find yours instead of that of a competitor.
The key to making that happen is a good Startup SEO Strategy. After all, you’re competing for organic traffic against hundreds of other established companies, so making sure they find you are an absolute must.Read >
SEO, or search engine optimization, is absolutely crucial for any company today. Statistics indicate nearly 90% of online experiences begin with a search engine, and the top results receive more than a third of all of the traffic.
Hitting the number one spot in those search engines really does matter, but SEO has never been a one-and-done proposition. Instead, it’s an ongoing task, and SEO maintenance once you hit those top rankings is essential.
According to a study from BrightEdge, 53% of all web traffic comes from organic results. For many who are working to market their site online, that can only mean one thing - the need to drive additional traffic through SEO.
Understanding how to increase organic traffic, though, begins with an understanding of organic traffic itself.Read >
You work hard to keep your website at the top of the search engine rankings, but it seems like there’s a new approach every day, and if you’re just now hearing about local SEO, you may be completely overwhelmed about how to integrate it into your current digital marketing plan.
If you’re a brick and mortar company, though, that relies as much on the foot traffic around you as it does on the traffic from the web, local SEO really does matter. Learning why local SEO is important and what it can do for your business is essential not just to improving your web presence, but to improving the number of customers you see regularly.
For local businesses, leveraging the features of different citation tools is key to outperforming the competition - especially on the citations giant, Google My Business. Google Posts are one grossly underutilized component of Google My Business.Read >
WEST PALM BEACH, Fla.— As we continue to move through this pandemic, we were tasked to create a website for Empowered Diagnostics. Empowered Diagnostics is an ISO 13485 Certified state-of-the-art manufacturing facility located in Pompano Beach, Florida. Empowered Diagnostics provides the highest quality diagnostic tests to aid in the detection and diagnosis of diseases.Read >
Social media can not only build an entirely different persona for your brand, but it can also affect your SEO. Wondering how? It's simple. The key way social media affects your SEO efforts in 2021 is through what many marketers call social signals.Read >
As social media continues to grow every day, we can see that the influx profiles can make it extremely difficult for your Facebook business page to be seen organically. There are about 80 million small- and medium-sized business pages on Facebook right now. With this much competition, you may be asking yourself, "What do I need to do to get noticed?" The following Facebook SEO tips can help answer that question for you.Read >
When it comes to creating an SEO keyword list for your business website, you want to choose the right keywords and phrases to get the most organic search traffic. However, if you are like most businesses, you also want to attract the right traffic to your website, and not just attract traffic for traffic's sake. This can make the keyword selection process seem even more daunting. Luckily, this blog post contains practical advice on how to connect your business website to your target audience by choosing the right keywords for SEO.Read >
WEST PALM BEACH, Fla. — Commercial real estate websites need not be boring! Belmont Associates, a fourth-generation family-owned commercial real estate investment company, recently teamed up with the web design and development professionals at THAT Agency to launch a brand-new website with true Palm Beach style. The commercial real estate website design showcases Belmont Associates' elegant headquarters - the newly renovated West Palm Beach Flamingo Building - along with the company's rich history and diverse portfolio of high-end retail, big-box retail, strip center, multi-family, and office buildings.Read >
Facebook’s news feed algorithm has made it more problematic for brands to get content in front of target audiences. To counteract this, smart brands have allocated a budget for promoting content to ensure their Facebook posts reach the right people at the right time. Thus, promoting content has become a regular activity for brands with evolved Facebook posting strategies. But what if I told you that boosting Facebook posts is not the best method to drive true business value for your brand? Before you close out of this blog, hear me out!Read >
Who doesn’t love crunching numbers and planning a budget? All right… maybe budgeting marketing spend isn't the most fun project, but it is one of the most critical in terms of your business’ ability to survive and thrive. It can be helpful to analyze B2B marketing spend by industry to see how your numbers align with your competitors. So, let’s get to it!Read >
As the social space continues to evolve, users are always looking for the newest ways to get more followers, build their brands, and capture their audiences’ attention. Instagram stories are the new craze! Other platforms such as Facebook, YouTube, Pinterest, and even LinkedIn have followed in Instagram's footsteps by incorporating stories. So now I have to learn how to post stories on social media?! Don’t worry, we are all in the same boat! Analytics can show us what we need to do to post the best stories, and this blog post explains how to execute the key Instagram story hacks for 2021. We got you!Read >
Whether you recently launched a new website or just finished a redesign, you’re probably happy that the long-winded journey to a new site is finally finished. Unfortunately, there’s no such thing as a perfect website and your work is never really “over”. Whether you take on the workload in-house or outsource to a web design company, ongoing website maintenance is what empowers your digital marketing to succeed and generate a positive ROI.Read >
As if a calendar full of social media posts isn't enough, you have probably asked yourself, “Do I really need to post social media stories?” Whether it be on Instagram, Facebook, now LinkedIn, or on the beta version on Twitter’s Stories, the surplus of content that is required to keep social media stories fresh, relevant, and relatable can seem, well…daunting.Read >
Planning for the next year always seems like a daunting task. Ideas trample over each other as budgetary and logistical concerns jockey for brain space. Whether you are new to this or a seasoned pro, the following can serve as a simple guide to 2021 business planning.
Now is the time to be more disciplined. This step-by-step process can help you in creating a strategic business plan:Read >
Lead capture strategy in 2021 is easy to understand and difficult to master. Too many organizations think that the key to capturing leads is to find that one magical approach. Then everything clicks into place, right? A capable digital agency knows that lead captures rely on multiple approaches that are designed to build on each others' strengths.Read >
Conversational commerce has quietly grown into a major factor in digital marketing. It has been mentioned as an on-the-rise trend, but it's embracing its potential ahead of most expectations. It differs from chatbots by focusing on messaging apps instead of websites.Read >
Are your advertising costs too high? You're not alone! This critical function often represents a significant challenge for small- and medium-sized businesses, who face a catch-22. After all, you need ads to keep the flow of new customers steady, but with budgets already tight, the last thing you need in 2021 is a growing expense.Read >
Luxury ads follow many different rules, but there are very specific trends that can be identified for 2021. A luxury advertising agency should be able to tell you not just about these, but about building your brand in the long-term. Indeed, many of these trends foreshadow greater movements in luxury advertising that must be understood as not just a factor of one year, but an evolution across several.Read >
Email marketing has changed significantly the past few years. As a result, many email marketers today are filled with uncertainty. This is made worse by organizations protecting their own strategies as if they're top secret. This layer of secrecy prevents the sharing of knowledge and best practices. The good news is, the email marketing team at THAT Agency has put together this article containing the most frequently asked email marketing questions and answers.Read >
People are often surprised at how effective email marketing is today. While some are under the impression that email died off a few years ago, these people are gravely mistaken. Email consistently pulls in a higher return on investment than other digital marketing tactics, including social media marketing and pay-per-click advertising. While it can be tricky to put together a great email campaign, dynamic email marketing can open the door to doing just that - even, or especially, in 2021.Read >
Your 2021 inbound marketing strategy needs to be based around high-quality content. It should be content that's researched, well written, and well presented. The amount that's out there is staggering, so you need to ensure your content doesn't just capture a visitor's attention. It should also engage them and encourage them to take the next step. Let's go through the ways to get this done:Read >
Proving he is a man with tremendous foresight, Bill Gates, in 1996, said, “Content is king.” He envisioned a future in which the internet was a marketplace for content. Fast-forward a few decades, and Mr. Gates was, of course, correct. This king still rules the digital space. So what can we expect when it comes to content marketing in 2021?Read >
Improving Google Search ranking is important for a business. If you want business, you want your website to be on top. Why? Because the top of the search engine results is the first place people look. They are not taking the time to search through pages two and three. They are looking at page one results.Read >
2020 is drawing to a close, and you know what that means. Countdowns? Parties? Noise-makers? Champagne? No, it means it’s time to get serious about your 2021 social media advertising budget. Which is just as fun as parties. No, it’s not, but it is necessary, especially considering about half the world’s population has a social media account - and counting.
When creating a social media advertising strategy, one of the most frequently asked questions is how much to invest. This is always a fun exercise, because social media channels will ingest however much budget you are willing to pony up, so the issue is really about how much budget you are comfortable allocating. To reach your brand-building goals, spend must reflect social’s importance.Read >
People are inherently curious. We ask A LOT of questions: Who? What? Where? When? Why? How? And we want our questions answered... quickly. Is it humankind's curious yet impatient nature that has made voice search so popular? Maybe.Read >
Many owners and marketers of small- and medium-size businesses (SMBs) consider time and budget constraints to be their top digital marketing challenges. However, these same constraints are cited just as frequently by marketers of big corporations.
To dig deeper into the challenges of digital marketing specific to SMBs, the team at THAT Agency went straight to the source. We put out an open call to SMB owners and marketers via the website helpareporter.com, asking for responses to the following question:Read >
With more than 2.7 billion monthly active users worldwide, Facebook has cleared the way for itself as the leading social platform. Therefore, the vast majority of brands cannot afford to neglect the new Facebook rules for 2021 as part of their social media marketing strategies. And, as Facebook changes, users and creators everywhere are wise to pause what they are doing and tune in to the ways their experiences and workflows are bound to shift.Read >
West Palm Beach, Fla. – Viking Detail, a full-service car detailing business in Selbyville, Del., recently partnered with THAT Agency, an award-winning web design, development and digital marketing firm in West Palm Beach, Fla., to create, develop and launch a new auto detailing website design.Read >
Historically speaking, most web designers have started with the desktop side of any website project and worked their way down until they reach the mobile side. This practice was tried and true. It allowed for the large-scale visualization of the website before one had to imagine the web design sized to fit in the palm of your hand.Read >
Social media strategy has evolved wildly over the years. We could all plan to post on the day of a grand opening or a product release knowing we would get immediate interaction in 2016. Now, our followers may not see an important post in their feed for a week—or at all.
Since social media is constantly changing, the methods in which we make our company's events, initiatives, and information available to our audiences must constantly change as well. As the world of social media marketing grows, it is more important than ever to have a robust strategy to "woo" your audiences on a consistent basis and grow their trust as part of your social media strategy in 2021.Read >
Law firm website design faces some tough obstacles. The competition is fierce, and there's a real danger of looking too much like everyone else. That won't get your website noticed. At the same time, it's hard to stand out without seeming gimmicky. That gets your site noticed in the wrong ways. The best law firm websites deliver information in a straightforward way, and look visually unique without seeming unprofessional. That's easy enough to say, but how do you actually get there - and how long does the website design process really take? The following article will answer these questions and more.Read >
As we move further into the year, you might be thinking that it's time to redesign your website. Before you jump right into hiring a website redesign company, here is a website redesign checklist to consider now and for 2021 to ensure that everything goes smoothly and you are happy with the finished product.Read >
Let's face it, driving leads can be hard even when investing in paid search. However, attracting leads is just part of the story. Improving the quality of PPC lead generation or any paid media channel is just as difficult. But there are certainly ways to track and create actionable items to improve the quality and, in turn, the conversion/closing rates once passed to the sales team.Read >
So you've decided that it's time for a website redesign (or a brand-new website) for your business. A question that often comes up at the beginning of this process is whether to use a template or go with a custom built website made just for you. There are pros and cons to each. The following article can help you evaluate your specific business needs to decide which path is ultimately the right one for you.Read >
For your business to be successful in today's day and age, the most crucial thing needed is a well-designed and optimized website – one that showcases your products and services. Good websites properly convey the story behind your company and brand while positioning your products and services as solutions for potential customers. During design and development, it is important to keep in mind some essential elements that are key to what makes a good website.Read >
No matter what type of business you have, users are coming to your website to DO something, whether it is buying widgets, reading a blog, or finding more information about your company and products. Navigation is what helps them find their way and find what they are looking for. You can have the most amazing content and the most visually appealing website, but without good website navigation, your users will get frustrated and leave. Navigation is crucial to the success of your website. Here are five website navigation best practices to help make it easy for your users to find what they are looking for.Read >
WEST PALM BEACH, Fla. — Website design companies can be found just about anywhere, but marine industry website design companies are local to the coast (at least, they should be.) That's Reason #1 why the Palm Beach Marine Fuel team was pleased with its decision to partner with THAT Agency of West Palm Beach, Florida for a new website. Read on to learn 5 more reasons why.Read >
Modern websites need to use modern website design. It's easy for your site to get lost in the thousands of other sites that may look just like it. This means being selective, though. Choosing every new trend would make things look like a mess. Each design feature has its own strengths and makes a visitor or user look at your site in a new and different way.Read >
If it's time for a new website or redesign, this is an exciting time for your business! Intuitive, attractive, easy-to-use websites are a must for reaching current and potential customers, converting leads, and ensuring satisfaction throughout every stage of the buyer’s journey. The first step along your website journey, though, is writing an RFP for web design. Why is this so important - and how do you do it?Read >
Digital marketing trends for small business run the gamut. From time-saving AI to list-building WiFi, marketing industry headlines shine their spotlights on the shiny and new. But where do we go for information about the not-so-shiny, sometimes grimy side of digital marketing? Instead of focusing on the next big thing on the horizon, this article sets its sights on the elephant in the room. It discusses the challenges small and mid-sized businesses (SMBs) face in digital and online marketing today.Read >
Owning a business of any size can be stressful, but small business owners have a number of unique challenges. And yes, budgets are at the top of the list! How can you achieve the results you need to compete with the “big boys” while keeping costs in line? When it comes to small business marketing, going digital offers invaluable answers. But to truly go digital, you need a professional web design -- one that is responsive, mobile friendly, and optimized to convert web traffic into leads and sales.Read >
Don't you just hate it when you're on a mission to get exactly what you need from a store and get out, and an all-too-eager salesperson ambushes you? What about when you have a few questions about a product, but you can't find a salesperson to help answer them? Now imagine that, in either scenario, the proverbial salesperson anticipates your needs, so you receive the right amount of service at the right moment in time. While this might sound like something straight out of The Minority Report, it isn't. It's a reality made possible online with help from lead nurturing tools like HubSpot and Pardot.Read >
How can you tell when you need to get a new website? You may mistake some of the signs for other factors. If your product just isn't moving, is it because it's a bad product or because people just aren't finding it through search engines? It could also be because your site takes too long to load, it's too difficult to navigate, or it has security issues.Read >
Let's face it. Not every lead you acquire is ready to convert. To earn the trust of those yet-undecided leads, you need to foster or build upon those relationships. In today's digital age, relationship building happens at every stage of the sales and marketing funnel -- from awareness to action. Every touch point, regardless of whether it occurs over the web or over the phone, helps shape a potential customer's perception of your business and its products and services. But how do you convince those yet-undecided leads to take action and buy? That's where a lead nurturing campaign strategy comes in.Read >
WEST PALM BEACH, Fla. — THAT Agency, one of the top web design companies in Florida, has designed, developed and launched an elegant new website for The James of Hollywood, a boutique luxury hotel and residence in California.Read >
2020 has been an interesting year so far, and when it comes to digital marketing, social media is still one of the most powerful platforms you can leverage for your business during these tough times.. It provides an easily accessible mechanism for immediacy, engagement, and fast, agile strategy shifts. But it can also be fraught with risk: just consider the many (many!) social fails just in 2019 from major brands including Burger King, Snapchat, Chase, Ruffles, and more. Keeping your community on-message while building awareness, generating leads, and converting followers can be tough, and missteps can be costly in terms of reputation and lost opportunity. An experienced social media marketing agency can help you navigate this terrain successfully and harness the power of connection.Read >
High end marketing demands different strategies than more general advertising. Consumer marketing strategies that are used for broad appeal can often backfire and devalue a luxury product. The recognition your brand earns across a large group of people won't translate into value the way recognition across a narrow and precise market will. That's where we'll start:Read >
WEST PALM BEACH, Fla. — CrossFit Sea Dog, a new gym in Jupiter, Florida, partnered with the South Florida web design and development professionals at THAT Agency to launch a website. The gym website design showcases CrossFit Sea Dog's facility, equipment and classes as well the extensive knowledge, certifications and expertise of its owners and personal training staff.Read >
If you’ve found yourself on this page, you’re most likely considering the benefits of hiring a digital marketing agency to assist with your marketing needs. Whether you need an extra bump in your marketing efforts or you’re not in the financial position to hire an in-house team, there are a few things to take into account before making a final, informed decision about working with an agency partner. Whatever the case, this is an exciting part of your company’s overall growth and journey towards becoming a marketing powerhouse!Read >
WEST PALM BEACH, Fla. — THAT Agency, a South Florida web design and digital marketing agency, has launched a website for Clayton Trial Lawyers, a new Fort Lauderdale law firm representing clients in bad faith and business interruption claims, business litigation, construction litigation, employment litigation, intellectual property litigation, insurance defense, landlord and tenant disputes, and personal injury cases.Read >
Who is the best local SEO company? You can skim through pages and pages of rankings, but the best company is really the one you can trust. Ok, then how do you know who to trust -- especially when you aren't exactly fluent in the language of search engine optimization? This article, and the brief local SEO glossary within it, can help you bridge the communication gap and identify the best SEO firms to service your business.Read >
Like many small business marketers, you are constantly looking for ways to expand on your digital footprint and drive traffic to your storefront. It can be a tough task to not only weed through all the marketing options and platforms out there, but also show an ROI or trend line on tactics and campaign efforts. With that in mind, this post speaks specifically to vetting advertising on Waze. Let's take a look at the options, the app's competition, and how to do tracking so you can decide if this is a good channel in which to invest.Read >
The Coronavirus (COVID-19) pandemic has changed our lives. Our daily routines are impacted by school and business closures. Our vocabularies include new terms like social distancing, self-quarantining, and sheltering in place. Even our personal habits are affected, as we now more vigorously wash our hands and avoid touching our faces.
Amid this public health crisis, US consumer behavior also has changed. Online shopping has become more popular than ever – as has the consumption of digital content. Social media, email, search engine, video streaming, and podcast platform usage has grown out of a collective desire to stay safe, informed, connected, entertained, and productive.
With so many eyes and ears tuned to the digital realm, it is vital for your business to have a strong digital presence.Read >
The most difficult position a business can find itself in is just keeping up day-to-day. There are so many daily operations, tasks, and emails that it becomes impossible to look ahead. You're doing all you can to chip away at a backlog of work. This torpedoes your long-term plan, and it's why businesses need to focus on the advantages of strategic planning. Many businesses follow a plan but only discuss or update it once a year. This is how they begin to tread water instead of swimming ahead. What are the benefits of strategic planning that solve this problem?Read >
What makes a good integrated marketing communications plan? An IMC strategy should be built calmly and with a lot of input. It should be honest about your organization's position, and know the difference between needs and desires. It should be resourced properly and measured as it runs. Most of all, such a plan is built step-by-step. You'll see why in a second:Read >
East Coast Flooring & Interiors recently launched a new website for those looking to have commercial or high-end residential flooring and surfaces installed in their South Florida businesses or homes. In addition to showcasing the company’s portfolio of work, the site offers practical information about different types of flooring, surfaces and installations.Read >
Strategy is based on goals. Your plan to achieve those goals requires design. There's an art to any kind of design, no matter how practical or business-oriented it is. Many go into strategic planning with an idea of applying anything and everything they can think of. If it can be achieved, let's achieve it, right? Yet this can result in redundancies, overwork, and dead-end paths. It's important to identify the elements of strategic planning that are best to implement. Don't mistake doing everything possible for doing it the most efficient way.Read >
As an inbound marketing agency, we’re constantly exploring businesses’ goals and how to help them achieve the ideal level of awesomeness they have in their heads. However, often times when we ask a client what their goals are, their answer is, “I want my website to rank number one on Google”. While this answer uncovers a few misconceptions about search engine optimization (SEO), I’m not going to focus on that. Instead, I’m going to dive deeper into keyword mapping and explain why it’s important to get the right pages on your website to show up for the right searches.Read >
Tracking marketing ROI is elusive. Strategies can often take a number of months to take full effect, and agencies course-correct and enhance their tactics regularly. It’s also true that there are a number of elements that are outside the marketing agency’s control (e.g., search engine algorithm changes) that can have an effect on results.Read >
The biggest influencers have broad, non-specific audiences. That's useful for them, but not always for a brand designing a marketing campaign for them. Brands using micro influencers can reach more deeply into very specific target markets. Micro influencer marketing in 2020 will continue to grow and build on a number of very recent successes.Read >
What are the benefits of hiring a local marketing agency? The digital world is still connected to the geographic one. This makes a big difference. If you are doing business in dynamic, lively South Florida, there are many advantages to partnering with a marketing agency in Palm Beach County. Read on to find out exactly why local is better.Read >
What is a digital agency? What does a digital agency do? Digital marketing today is an overwhelming, chaotic mess. It requires both technical specialists and creative writers and artists who work as a whole to realize any strategy effectively. That's demanding, and something most businesses don't have the time or expertise to manage. After all, you have to perform the day-to-day tasks that make the business work in the first place. A digital agency is what can pursue effective marketing for you, while making the entire field easier to understand.Read >
There are a number of signs you need a digital marketing agency. Let's cut to the chase: the most obvious sign is that you're looking for signs in the first place. Many businesses spend too long figuring out when to hire a marketing agency, when many of the questions they're asking are best answered by the agencies themselves. Whether hiring or not, start looking at the possibility and talking to agencies the minute you begin to wonder. It's better to hire a marketing agency too soon than too late.Read >
Investing in a partnership with a digital marketing agency is critical in today’s fast-paced digital world - but wasting money on an inexperienced or ineffective firm does more harm than good. There’s nothing more frustrating than blowing an already-strained budget on an agency that doesn’t give you the results that you want and need. Can you avoid this expensive headache? You bet! To be sure you choose the right agency to market your brand, follow this expert advice on how to evaluate a digital marketing agency.Read >
What are the benefits of hiring a digital marketing agency? Expertise is one of the top strengths of a digital marketing agency. So is the scope of what they can take on for your business, effectively enabling your in-house marketing team to work more efficiently.Read >
Digital marketing seems to change at a breakneck pace. Every day there's a new tool or strategy. It can all become overwhelming very quickly. The best digital marketing agency is one that's shown it can adapt and keep your marketing ahead of the curve. There's no magic button that changes your marketing overnight. It's about identifying strategies that will stay relevant and build a foundation of success for a long time to come. With that in mind, what are the right questions to ask your digital marketing agency?Read >
Choosing an inbound marketing agency is a big decision -- one that you, as a business owner or chief marketing officer, cannot afford to take lightly. Outsourcing your inbound marketing to experts can save you and your team precious time and headache. However, outsourcing that work to amateurs can have quite the opposite effect. How do you know what to look for in an inbound agency partner? Read on.Read >
WEST PALM BEACH, Fla. — THAT Agency's recent risk management web design and development project is a success. The brand-new website created for Crucible Risk Management and Investigations, LLC of Paramus, NJ officially launched on January 9, 2020 and is steadily gaining traffic.Read >
Whether you’re the manager of a destination resort or the owner of a boutique hotel appealing to a specific type of guest, your hotel digital marketing strategy sets the stage for how your guests perceive their potential stays. Online travel agents (OTAs) are a great way to get the exposure, but they don’t help you get more direct bookings.Read >
The nature of SEO is elusive—or is it? While it does continue to evolve, there are major themes to focus on in 2021. it's a race against competitors to pick up new traffic searching in new ways. Where should you put your investment? Read on to find out how to fully take advantage of Google search engine optimization techniques in 2020 and beyond.Read >
It used to be that major topics got discussed on social media. Now social media itself is a hotly debated topic. It's for good reason: older platforms are facing growing pains and controversy about their social and political responsibility. What does that mean for marketing? New social media platforms are always going to rise, but they're doing so in a fierce environment. What's the next big social media platform and how will marketing on them be different?Read >
Instagram shoppable posts make selling on Instagram much easier. It's especially important to learn how to use this feature now that Instagram is making things a bit more difficult for influencers by removing likes. Business marketing on Instagram will have to make some adjustments, and the shoppable posts feature provides a solid tool that continues to evolve the platform. If you don't know how to sell on Instagram, follow this guide:Read >
A boutique agency in marketing is one that's small and specific. It's often composed of a team of talents that's highly skilled and that works together smoothly and efficiently. A creative agency like this can be far more nimble than larger agencies that rely on multiple teams in multiple locations. A smaller agency will also communicate better, be quicker to try new things, and it will give you a point person with deep knowledge of your needs.Read >