There are certain words that are designed to elicit a strong reaction from people. “Fantastic”. “Amazing”. “Dynamic”. We get so used to hearing these words that we often tend to ignore them when we do. “It can’t be that dynamic”, we think. But sometimes, it is, and that’s the case when it comes to Facebook Dynamic Ads.Read >
Google My Business is an integral part of Local SEO management. Showcasing business listings for free makes it a must have to be found online. But, how do you know the extent of the business you are receiving from this local citation? Is your work uploading new content like Google Posts paying off in building new local customers? Outside of monthly emails showcasing traffic, phone calls and directions used on your listing there are ways to hone in on the importance of the listings engagements. In order to get a better understanding of the extent of your GMB presence, here are some tips for tracking calls, traffic and engagements on the listing.Read >
Any car dealership that wants to survive knows that they have to have a high quality, informative website and strong SEO. But what many business owners don’t realize is that you need to have the right type of SEO in order to get the traffic that your business deserves. But what is the “right type” of SEO for car dealerships? And should you hire an SEO agency to help provide it?Read >
It used to be that there were only a few dozen MedSpas available in the entire country. Now, however, more people are jumping on the idea, realizing that beauty and feeling good is a billion dollar industry. This boosts competition and can make it difficult for any MedSpa owner to build their brand and make their business stand out from the pack. What’s the secret to achieving these goals? MedSpa marketing.Read >
I think this is one Marketers have all been waiting for. The ability to schedule Instagram posts ahead of time can majorly help with work efficiency and time. Not to mention all other social channels give you the option to publish a post at a future time. Although Instagram wants to create the real-time approach and have users using the app authentically this is a HUGE game changer for businesses and influencers.Read >
Ok. If you haven’t already heard from any and every Instagram fanatic, Instagram updated their algorithm again, and there are quite a few changes this time. DON’T SWEAT IT. With change comes opportunity. Opportunity to learn, to grow, and to scale. Brands and influencers alike get discouraged by these updates because it effects their growth and engagement. However, these updates aren’t made by Instagram to hurt those trying to scale on the platform, they are just tweaks to keep the community engaged, authentic and fun. Instagram is HUGE on person to person relationships. They want people using their app to connect with others genuinely and try to limit, spammers, and those who try to hack the system by leaving “Great post!” comments. So what are these updates?Read >
With the recent Facebook News Feed Algorithm update, there has been a lot of short-sighted advice being handed out. With the suppression of organic reach for brands, people have said everything from focusing on Facebook Groups only to abandoning Facebook altogether. We all just need to take a deep breath and think objectively about what we are hoping to get from social media marketing. Why does it exist? Why is your brand participating in the first place? Now, this may not be a popular opinion with the social media purists, but social media marketing is MARKETING just like any other channel. The model is essentially to gather an audience segmented by data and selling things to that audience via advertising. That’s the way the world works. Misunderstanding this dynamic will doom your social media efforts when it comes to business results.Read >
I’m sure that every blog or article that you have read about Facebook’s most recent News Feed update is telling you that the world is ending, and brands will not get seen no matter how hard they try. First and foremost, please calm down. Facebook has done similar moves over the last 10 years to encourage users to spend more time on the site. To do this, Facebook must ensure that users are seeing content that they REALLY care about which is usually from family and friends. With this latest update, Facebook will be prioritizing posts that trigger conversations and meaningful actions between users. Therefore, users will begin to see more content from their friends and family and less content from brands.Read >
The most important statistic you’ll read today: 99.58% of buyers dislike the traditional car-buying process. “Dislike” may be too mild a word! But far from discouraging, use this fact as a springboard for action. When you understand how people shop, you can leverage this insight to sell more cars.Read >
It’s 2018 and email is still a thing in the world! For those of you who thought it would die out in the last couple years, it’s important that you hop back on the bandwagon. Email marketing isn’t going anywhere, but the way marketers connect with their audience through the inbox is changing and a rapid pace.Read >
Hotel SEO is a bit like a puzzle; no, it’s not that it’s difficult (though it is complex). It’s that there is a variety of pieces. When they come together correctly, they form a complete picture. And when they don’t… well, you have a pile of disparate pieces. When you follow best practices, though, a picture begins to emerge.Read >
For many SEO’s the 165 character limit was a staple guideline for meta descriptions length, but Google has recently put an end to that recommendation. An update to the appearance of rankings and search listings on mobile and desktop occurred in early December 2017 that brought in some cases a 93% character increase to descriptions.Read >
Think about all the beautiful, shiny cars on your lots or in your showrooms. If you do not leverage every automotive marketing technique at your disposal, they’re going to sit there. While people do still stop into the dealership to have a look around, more and more, they are conducting their buyer’s journey online. They research. They compare. They question. They think. Online. Are you there with them?Read >
Facebook recently signed a new deal to add to their newly released ‘Sound Collection’ (Free audio tracks to add to video) to give users the ability to use universal artists and add popular music to their videos. This release will help you wiht your social media strategy with video to produce killer content!Read >
Your website is the hub of your digital marketing efforts; it is the single most critical asset you possess in the quest to build occupancy rates, profitability, and your profile as a must-visit hotel. But is your current hotel website design holding you back?Read >
Pinterest just celebrated reaching over 200 million users making this social media platform a force to match. Pinterest began in 2010 and has witnessed explosive growth over short period of time. If used properly, you can drive traffic to your website helping customers find you and convert. Are you getting the most of your presence on Pinterest? If not, here are 10 tips to optimize your Pinterest business account:Read >
When it comes to collecting and leveraging social media data to market a business, Facebook is the king. They are always evolving their product to learn more about users and what makes them react to marketing messages. To further pass these insights on to marketers, Facebook created the Facebook Pixel which helps marketers measure the impact of their advertising and understand how Facebook Users are interacting with websites. Installing the Facebook Pixel is a straightforward process involving adding a little snippet of code to your website. The process isn’t that scary, however not everyone is comfortable with code. If your website is built on WordPress, you are in luck! Facebook and WordPress have an integration that allows you to install the Facebook Pixel in a few quick steps. There are a few obvious benefits to installing the Facebook Pixel on your WordPress website:Read >
**** This piece has been updated with thoughts on the mots recent Facebook Algorithm change which will dramatically impact organic reach.****
I’m sure you know it by now, but you are a commodity to Facebook. Your attention is anyway. To keep your interest and attention, Facebook is always tweaking its News Feed algorithm to ensure that users receive the most engaging and relevant experience possible. Usually these updates are good for the overall user experience of Facebook but also cause headaches for marketers. There are 2 that were recently announced that marketers need to be aware of if they want to make the most of the already dwindling Organic Reach that the News Feed Algorithm allows.Read >
Whether you recently launched a new website or just finished a redesign, you’re probably happy that the long-winded journey to a new site is finally finished. Unfortunately, there’s no such thing as a perfect website and your work is never really “over”. Whether you take on the workload in-house or outsource to an agency, ongoing website maintenance is what empowers your digital marketing to succeed and generate a positive ROI.Read >
So there I was, siting at the computer with my forehead on the keyboard trying to figure out the best headline for the homepage. This is the first message users will see when they visit the site, it needs to be perfect for everyone! I lifted my head and saw the jumbled letters across the screen and held down backspace for a seemingly endless moment. Without a dynamic website, you might find yourself in this situation.Read >
Email marketing is tricky and unfortunately, it’s not getting any easier. Brands everywhere are sending emails that fight for your audience’s attention in the inbox, and standing out has never been harder. If you’re like me, you have the list of industry email marketing benchmarks bookmarked to see how your campaigns match up, but what do these numbers really mean?Read >
I’m sure you’ve been told hundreds of times that you should be blogging for your business if you want to make sure your site is relevant to your audience. Heck, it might have been from a post I wrote previously. Yes, blogging is important, but just because you write a bunch of articles doesn’t mean you’ll get readers or even generate revenue from what you publish.Read >
For as long as I have been a marketer, I have observed people compulsively test different social advertising tactics at the cost of campaign results. While testing is a crucial part of any campaign, running tests with multiple ads is only valuable if you can accurately measure your results. With Facebook Dynamic Creative, social advertisers can now test multiple creative elements in a Facebook Ad campaign to see how they perform against a specific audience. This allows you to improve your Facebook Ad performance and continually optimize your efforts. How does Facebook Dynamic Creative work?Read >
Empowered customers, armed with technology, have completely changed the car buying process. They are in the driver’s seat. Does this mean that dealerships and salespeople are obsolete? Far from. It just means they have to alter their approach; rather than driving the sale, they must become trusted navigators guiding it.Read >
As the vehicle market continues to evolve, the role of the salesperson will not become any less important - but these professionals will fulfil their responsibilities in different ways. And with different tools. Chief among them is a dealership website that facilitates the buying process while enhancing the experience for customers.Read >
The med spa industry is not hot. It is on fire. A relatively recent hybrid that combines the luxury of a day spa with the cutting edge techniques of cosmetic surgery, med spas have cultivated an ardent following as clients seek to look — and feel — their best.Read >
Each year, over 17 million people - men and women - visit plastic surgeons to augment their appearance. From minimally invasive procedures like Botox to more in-depth surgeries like tummy tucks, liposuction, and face lifts, patients seek the advanced methods and technologies that top surgeons deliver. The question is: are you using equally essential plastic surgery marketing strategies to augment your practice?Read >
Breaking news: the vast majority of the car buying public hates the vehicle buying process. All right, it’s not exactly news. But how do you sell more cars when you’re fighting against generations of traditional high-pressure tactics and ingrained dislike? Simple. Educate.Read >
West Palm Beach, FL - To prepare to kickoff new marketing initiatives in 2018, Atlantic Pacific Insurance retained THAT Agency to develop its foundation - their website. Replacing their dated and underperforming website was top of their list, as it serves as the axis for which their marketing spokes will stem from.Read >
Influencer marketing is growing more popular each year and not just in the fashion and beauty industry. Travel is an extremely trending category among bloggers. Not only do followers get to live vicariously through these travel icons that show off the hottest vacation spots, and the most Instagrammable tourist locations, but they also feature the places they stay and can influence where you pick your next trip and accommodations.Read >
Since the introduction of stories to the Instagram platform, users have flocked from Snapchat to make waves in this temporarily appealing category. Some small business owners or un-tech savvy users might think “why would I post something if it just disappears after a day?” The perfect answer summed up: Because it’s easy and because people notice. Instagram stories are great to show time relevant updates about your business or show off your product/service in a real-time authentic and effortless approach rather than staging the perfect lighting and set-up for an engagement worthy photo that lives on your profile and makes up a grid of your business portfolio.Read >
It’s that time again. While you are putting your 2017 hotel marketing plan into action, monitoring your progress, and, ideally, celebrating successes, it is time to look ahead to the new year. When allocating finite dollars, it is essential that you focus on the critical areas that will drive profitability, namely your hotel online marketing strategy.Read >
Every brand has a color, and every color has a meaning. Colors evoke feelings, and can be crucial for your brand identity. It's important to make sure that when choosing colors for your brand, you are producing the right consumer feeling. This infographic is a quick guide to some of the most popular brands and colors used for branding and what they actually mean.Read >
As 2018 swiftly approaches, starting a new business has never been easier. All you really need is a product or service to sell and a way to get the word out to your audience. However, it’s never been harder to effectively scale and grow your business. This is where a strong growth marketing strategy comes into play. Below I’ll highlight what it is and how to implement this approach so you see the business results you’re looking for.Read >
Blogging has become a popular content marketing channel for businesses around the world, and if you’re considering starting one for your business there are a few things to know. There are a handful of things that go into a successful business blog, but how do you make it work for your company and drive results?
Keep these often overlooked items in mind when building your business blog.Read >
In the last couple years, content marketing has taken over the digital realm. If you’re sifting through your inbox or scrolling your newsfeed, content is there just waiting for your attention. While 2016 and most definitely 2017 were all about content creation, what does this mean for 2018? Will content still be at the center of most digital marketing strategies or will there be another shift? Here are a few things we can expect to see from content marketing in 2018.Read >
Social Advertising is a great way to hyper-target your marketing messages to the right audience. It is cost effective and can be a great stimulus to other advertising initiatives. Technology is constantly evolving and there are a few Social Advertising Tactics that are often overlooked. Here are 4 of my favorites!Read >
For most of us, purchasing a vehicle is a major investment -- and it is certainly a significant financial commitment when you factor in insurance and maintenance. In other words, the decision to buy a car is one that most people do not take lightly. They plan. They research. They compare. They think.Read >
As small business owners or managers of home service companies like Plumbing, Electricians, HVAC repair or Locksmiths, marketing can be a challenge when wearing multiple hats day to day. It's no surprise that when a potential customer needs your service it can also be a hectic addition in their everyday lives.Read >
A strong digital presence is a must for today’s savvy auto dealers. Ideally, it empowers you to engage with customers, increase awareness, and break through the intense and saturation that consumers face. But… if you are cynical, it’s also a chance to get beat up by negative reviewers, unreasonable customers, and disgruntled employees.Read >
For most hotel marketing strategies, email begins the second a guest clicks “book room”. From there, a follow-up confirmation is sent with the details of their stay, and there may be a few emails as the dates come closer. However, this is extremely expected. It’s not really driving your marketing strategy and isn’t contributing to you booking more guests. Put simply, it’s reactive and isn’t really “marketing” in the sense that it’s after your guests have decided to book a room.Read >
Hotel marketing has changed quite a bit in the last couple years and it doesn’t look like 2018 will be any different. Whether you decide to dump a hefty budget into online advertising or invest in a creative content marketing strategy, it’s never been more important to show up in the booking process in the right place at the right time. In this post, I’ll highlight a few strategies that focus on delivering the best possible guest experience so you can drive direct bookings and increase revenue.Read >
With sites like Expedia, Priceline, and other massive online travel agencies taking up to 30% from the bookings they produce, it’s never been more important to get guests to book directly on your website. It’s not easy, but with a little creativity your audience will forget about the long page of hotels they came from and focus on the potential experience they’ll have with you. Here are a few ways you can creatively use content marketing to get your hotel to stand out and create the best possible guest experience.Read >
It’s that time of year again and business planning is in full swing here at THAT Agency. Every year around this time we like to take a step back, take inventory of what we’ve learned, and identify trends for the upcoming year. So what trends can we expect to see in the hospitality industry for 2018? The trends for 2017 lived up to the hype, but here’s what’s changed and what you can expect to encounter as the calendar flips yet again.
The hospitality industry is more competitive than ever with the rise of companies like Airbnb, trivago, flipkey and many more. As an independent hotel, the challenge to compete with these companies can seem daunting with smaller budgets and likely less time to manage multiple tactics. How do you manage a small budget, choose the right channels and provide an ROI? We believe one of those building blocks to your strategy should be paid search.Read >
Your website is not only your digital brand ambassador, but it is also one of your most important sales tools. If you have a non-user friedly website that is neither visually appealing or functional, you could lose a potential customer. Here are a few tips to consider before getting started in the web design process.Read >
When’s the last time you drove by a billboard or visited a website where you were greeted with the opportunity for a free consultation? Did you take it? After all, it was free, right? Chances are, you kept driving or clicked out of the pop-up to keep doing what you were already doing. If this is the reaction that so many people have, then why do businesses insist on offering consultations? While this phrasing might have worked in the past, there are a few reasons why you should avoid using it going forward.Read >
Each year, as we begin our planning for the next year, it always seems like a daunting task. It seems as though, when you try to even start planning, no matter how organized and thoughtful you are in your job, your every day life, your being - when we have to start planning for the year, we become overeager teenagers - feeling like we have zero consequences, and can concur the world. Most likely, we also become scatterbrained, and somewhat unfocused, as we jump from idea to idea - doing the exact opposite of what we should be doing, which is putting together an organized plan.Read >
Hotels and resorts are exceptionally enjoyable to work with when it comes to developing a social media strategy. Once they understand the power of social media and how it effects guest experience, hotels usually find that they are natural content generation machines. With all the people checking in and out daily, there are many different opportunities to leverage these experiences to drive more bookings. Before we get into the different ways hotels can attract more guests with social media, we have to understand a few important things.Read >
Having a blog for your business has become incredibly popular over the last couple years, and the trend isn’t going away. In fact, 53% of marketers say blog content creation is their top inbound marketing priority. That’s a lot of blogs, but how many of them drive meaningful business impact?Read >
Did you know that Facebook generates 8 billion (yes, with a B) video views on an average day? The demand for video is there, and marketers will attempt to catch up in 2018. However, the last thing you want to do is clutter newsfeeds with poorly produced, irrelevant, and annoying videos people will just scroll passed. Just as people dove head first into blogging in 2016 and 2017, 2018 digital trends are showing that video will be the next big thing.Read >
Ahh the dreaded “B” word every sales person wants to talk about, but no prospective buyer wants to mention. We like to think about marketing budgets a bit differently here at THAT Agency. We view it more as an investment instead of a one-off business expense. We aren't pushy. In fact, I’m not even directly on our sales team. In this post, I’ll cover a few ways to make sure you choose the digital marketing budget that fits your needs.Read >
As a designer, it is important to keep up to date with the current trends to ensure your designs are not only successful and visually appealing, but also functional. Along with your website being responsive, it should also be unique. Including trendy graphics and modern aesthetics that are on brand will create a pleasant UX experience and users will feel more inclined to visit your site. Let’s explore some of the latest trends for your 2018 digital marketing strategy, shall we?Read >
Starting a business has never been easier. And that’s great! However, with only roughly 20% of businesses surviving past the first year of operation, the trick isn’t in starting, but scaling. How do you grow your business into a sustainable money-making machine?Read >
As you begin your digital strategy preparation for 2018, we understand that task can be overwhelming with the fast paced and ever-changing capabilities. So, lets focus on one aspect of that strategy. Search Engine Optimization Strategies should be your building block and hub of all marketing as it resides on your website. If you are looking to revamp your SEO efforts, here are some of the hottest trends going into 2018.Read >
Successful inbound marketing in 2018 will have to be centered around your customer. Companies need to tailor their message to effectively engage with them wherever they are and whatever device they’re on. While so many companies have adopted an inbound marketing approach in 2017, the focus was still centered around their product or service. Companies focused primarily on the “consideration” stage of the inbound methodology, and left the “delight” stage out to dry. Here are 5 ways to make sure you set your inbound strategy up for success in 2018.Read >
Wait a second, I thought email was dead? Well, check your inbox again and you’ll likely see otherwise. The truth is, around 72% of consumers prefer email as their source of business communication. However, we’ve come a long way from the days of dialing into AOL and hearing “You’ve Got Mail!”. Businesses continue to prove a massive ROI through the inbox, but the landscape is anything but static. In fact, we can expect a lot to change for email marketing in 2018.Read >
Influencer marketing has established itself in the past 5 years with its ability to leverage online leaders to drive brand’s messages to the larger market. While 2017 was focused on defining “what is influencer marketing?” and “Establishing mutually beneficial relationships”, 2018 will be about taking the process one step further. What does this mean? Well, to stay ahead of the game there are a few influencer trends that are gaining popularity that all marketers should be taking advantage of in 2018:Read >
The blessing and curse of social media marketing is how fast it changes and evolves. A lot can change in just a year. Since we are amid strategy planning for 2018, we thought we would outline some of the top social media marketing trends to watch out for in the coming year.Read >
It's no surprise that year over year thousands of companies across hundreds of industries are investing more and more in digital marketing, advertising and media buying. In fact, Business Insider reports, " Digital advertising received $17.6 billion in investment from US companies in Q3 2016, according to the IAB’s and PwC’s latest Internet Advertising Revenue announcement."Read >
Instead of machines taking all our jobs, we like to think that they’ll make our jobs easier. However, they won’t make our jobs easier, but they’ll make us better at our jobs. The truth is, it’s impossible for us humans to sift through the massive amounts of data at the speed a computer can and trends in digital marketing are showing a huge shift towards AI across industries. Instead of fearing job loss, let’s look at how this artificial intelligence can empower marketers to drive business results.Read >
We love to travel. Consumers would rather spend discretionary income on experiences, like trips, rather than on “things.” And, increasingly, journeys start online. There are over 1.48 million online hotel bookings made each year; this accounts for more than half of all bookings. Sixty-five percent of same-day bookings are made via smartphone.Read >
Want to sell more cars? Think pull not push. Consumers dislike what they perceive as a confusing, high-pressure buying process, and the stereotype of the overbearing salesperson lingers. Customers don’t want dealerships to push them into purchasing a car.Read >
Facebook is currently testing more indications to prompt people to interact in real-time. This is nothing new for Facebook, in fact, they have been pursuing this ability for years. With the popularity in the release of live-stream videos, Facebook has taken notice to the fact that users engage more and longer when we get instant gratification. Due to this new-found knowledge Facebook is focusing their efforts to keep people active on their app for longer periods of time by serving them just the right dose of everything they want to see and can quickly digest.Read >
The success of your Facebook Advertising Campaigns relies on a mix of creative and targeting. While there is a ton of content out there that discusses targeting strategy, I wanted to share some tips that have helped us create engaging visuals for our Facebook Ad Campaigns. These tips actually come from Facebook themselves, so they are sure to be of value! With the right creative, your Facebook Ad Campaigns can drive some great and cost-effective results. Here are 6 tips for engaging Facebook Ad creative.Read >
If you’re one of the 700 million iPhones users in the world, this week came with some changes as Apple released its newest update: iOS 11. With a handful of new features to capitalize on as a business, the one that has the most potential for in marketing is the iPhones ability to identify and read QR Codes without a third-party app. Does this mean those little pixelated squares will be popping up in everyday life? Only time will tell, but these codes might have a bigger impact than you think on your mobile marketing strategy in the not too distant future.Read >
If you’re one of the millions of iPhone or iPad users in the world, you now have a decision to make: To update to iOS 11 or not? That is the question. As people continue to upgrade their smartphone experience over the next couple weeks, there are a few exciting new features you can take advantage of as a business.Read >
If you have read any of my blogs you know that I am definitely a fan of Facebook’s advertising offerings. From experience, Facebook Ads have proven to be the most cost-effective way to reach a targeted group of consumers online. Used correctly, you can easily drive targeted traffic to your website for less than $0.20 per click. A cheap cost per click is great, but there will always come a time when you need to focus on converting those social media website visits into purchases. You can optimize your Facebook Ad Campaigns for conversions in 3 simple steps. Before we review the process, it is important that you to have the Facebook Pixel properly installed on your website.Read >
As companies continue to adapt their marketing to the ever-changing preferences of consumers, their email marketing tactics are often an afterthought. Some even claim that email is a dying marketing channel, but with over 1 billion active users on Gmail, consumers expect personalized and timely emails from the companies they do business with. Regardless of the massive number of email users worldwide, few brands stand apart in their audience’s inbox. This post will highlight a few reasons why this might be happening.Read >
Does your hotel digital marketing strategy reach travelers’ during the multitude of micro-moments they experience along their buyer’s journey? It needs to if you want to capture their attention — and a piece of the $1.2 trillion travel market.Read >
You have heard it before: you can’t manage what you don’t measure. Given increasingly complex marketing demands and perennially tight budgets, you need to justify your spend. You need to ensure each decision is based on data; and you need to make sure that plastic surgery marketing efforts drive your business-building goals. Measure. Manage. Grow. Thrive.Read >
West Palm Beach, FL - Recognizing the need for an online digital presence, Amy Yedinak, President of A. K. Government Solutions reached out to local West Palm Beach Digital Marketing Agency, THAT Agency, to bring her company online.Read >
Car buyers visit just one or two dealerships before making a purchase, but they spend at least 8 hours conducting online research. At the beginning of the process, the majority are open to multiple vehicle options; at the end, most have decided on a car -- and a dealer. Your online presence is the hinge on which that decision swings, and SEO is the key.Read >
In 2005, social media was in its infancy: just 5% of Americans logged onto sites like Facebook or MySpace (remember MySpace!). Fast-forward 12+ years, and 69% of us share, like, retweet, and hashtag multiple times a day. What does this mean for your plastic surgery marketing strategy? Simple. It needs to embrace — and leverage — social media.Read >
Your website can be an ideal tool for lead generation, conversion, and engagement. As patients search for the right surgeon for the procedure they're interested in, your website is often times the first impression you make. For this reason, you need to make sure your website is aligned with your marketing goals. Usually, that means converting visitors into prospective patients. When considering your plastic surgery website design, never forget these five must-have basics:Read >
Thinking about revamping your plastic surgery website design? It is an investment with the potential for significant returns. An effective website helps engage patients, attract and convert leads, and increase your visibility in the search results. Here are good reasons to think about a reboot:Read >
There are scores of potential patients and clients in your area, searching for the types of services and solutions you offer. Local plastic surgery SEO enhances your visibility in organic search results — driving traffic, conversion, and results. People looking; make sure they find you.Read >
What’s buzzy in the world of plastic surgery marketing? In 2018, it’s all about creating, revamping, or revitalizing your online presence to establish your expertise, engage current and prospective patients, and increase your practice’s profitability. Five tips to help:Read >
The internet has changed how consumers approach plastic surgery; it must also change how you approach building awareness of and desire for your solutions. When it comes to plastic surgery marketing, a digital focus is imperative for 21st century surgeons.Read >
While plastic surgery practices rely heavily on referrals from other healthcare professionals and patients, many people self-refer. To do this, they turn to the renowned medical expert: Google. Given the competitive nature of this field, you need to tap into this massive source of traffic. Thus, it is critical that your online presence is both highly visible and authoritative. Plastic surgery marketing techniques emphasizing strategic SEO is the key.Read >
The answer is, yes.
No matter where you browse on the internet, chances are you've come across a motion graphic. What exactly is a motion graphic you ask? Motion Graphics are animated representations of data or content. These allow content creators and marketers to gage the interest of the ever-shortening attention span of Internet users.Read >
Need to build your practice? Thoughtfully developed and strategically executed plastic surgery marketing techniques can help you achieve growth, and even aggressive growth. When attracting new patients is your top priority in 2018, the following steps are a must:Read >
At least once a year for the past 5 years we have seen studies come out about how younger users are abandoning Facebook at a rapid rate and how Facebook is slowly but surely going to become obsolete. However, with 2 billion users and counting, Facebook has reported a 71% increase in profit year over year. It is not going anywhere anytime soon.Read >
If you haven’t checked your Google Search Console as of late you may have missed an important message regarding your websites appearance in Google Chrome that will have implications on your sites user experience and although not confirmed, probably your SEO health as well.Read >
Digital marketing changes very rapidly, so it’s important to stay caught up with new platforms, strategies and tactics. One thing that is extremely helpful when trying to stay ahead of the game is keeping an eye on stats. While we must be careful and consider the source of said statistics, they can help us predict trends and isolate opportunities in the market to make an impact. These Instagram statistics are extremely valuable when planning your social media marketing strategy for 2018. Check them out!Read >
Have you ever opened an email and thought to yourself, “Why am I getting this?” Maybe it was more of an “I already did that” type of thought. Either way, chances are you either moved on to the next email that actually meant something to you or unsubscribed. As a business, both of these actions are the opposite of what you want. You want clicks. Check that, you need clicks. Campaigns that get the most engagement are the ones that are personalized. They’re the ones that have context. In order to bolster the traffic you get from the inbox, you need to send personalized email campaigns. Here are a few ways to make your emails (and business) a bit more personable.Read >
As 2017 comes to a rolling stop, 2018 presents great opportunity for companies to connect and grow with their customers. Social media surely hasn't lost any traction, and email continues to show massive returns on investment and both of these channels are expected to allow businesses to thrive in the upcoming year. However, we can expect to notice a few changes as we scroll our newsfeeds. Here are a few digital marketing trends to watch out for in 2018 so you can plan your budget accordingly.
Historically, most designers have started with the desktop side of any web project and worked their way down until they reach mobile. This practice is tried and true, and allows your clients to visualize their website in a large scale before imagining it in the palm of their hands.Read >
Forget the show rooms and sales lots: today’s consumer starts his or her auto buying journey online. Three-quarters of buyers report that internet research, including social media, was the most valuable medium when choosing a dealership. Remember, half of recent car buyers say that they visit only one dealership before purchasing a vehicle.Read >
With influencer marketing on the rise marketers are pouring their advertising dollars and efforts into leveraging these authorities to drive ROI for their brands. With that said, most companies would recreate or re-publish influencer created content to use at their own disposal in ads, testimonials and newsletters. Now Facebook is cashing in as a free distribution outlet for branded content and influencer marketing so businesses can share the original branded post as an ad when the post is branded using the Facebook labeling system.Read >
News has quickly spread about Instagram’s new feature to its platform “Go LIVE with a Friend”. This addition gives users the ability to invite friends who are watching their live video to join in on the conversation. Now you and your friends can join discussions live while other friends watch and comment! How does it work? Many fo you are interested in using Instagram to grow your business.
“You’ve got mail!” Ahh the days waiting for the dial-up connection and yelling at siblings making a call when all you wanted to do is check your email. Those days are long gone, and now email continues to drive revenue for businesses in all industries, including restaurants. Restaurant email marketing can keep your valued customers walking through your doors, and generate recurring revenue your business can depend on.Read >
Look around your gym, your office, your fitness studio, whatever it is you’ve built to get people in shape, chances are they’re snapping pictures of them workin’ it! From loud music blasting throughout the gym to people connected to their perfect playlist on their phones, digital is everywhere we look. Unfortunately, many fitness companies fail to reach their target audience across digital channels costing them memberships, as well as brand exposure.Read >
Video is no longer a nice luxury to have in your marketing mix. Brands making noise online have embraced using video in different ways to tell their story and drive their brand messaging home. Not only are more brands using video, recent data shows that 43% of people actually want to see more video content from brands. BOOM! They want it, so give it to them! Just in case you needed more convincing, here are 9 video marketing stats to blow your mind.Read >
So you’re ready to start taking advantage of the effectiveness and massive roi email marketing can bring your business, but when you switch between the 12 tabs you have open on your browser, how do you decide which one will bring you best results? You’re probably thinking to yourself, “I’ll just get the best”, but how do you know what the best email marketing software is before you try it? Sure, you could sign up for free demos, but when your contacts get an email with a different sponsored branding at the bottom every other week, your emails will suffer.Read >
If you’re building a new website for a new business or redesigning your existing site, deciding on CMS services is a big decision. It’s a long-term commitment and choosing a system you can efficiently manage your site is essential to fuel the growth of your business. Speaking of business growth, this post will highlight why the HubSpot CMS is like jet fuel for growing businesses where as another CMS is simply regular unleaded.Read >
We know that auto dealers and sales professionals are dynamic and skilled. But ask the average buyer to think of one word to describe salespeople, and they’ll often come up with “Pushy.” The traditional idea of the hard sell turns consumers off. To sell more cars, today’s dealerships can’t push -- they have to pull.Read >
As marketers, it’s our job to deliver valuable messages to the right people at the right time in a way that drives business results. Easy, right? Well, not really. With the radio, tv, social media, and number of internet connected devices sky-rocketing reaching people has never been easier. However, making sure you’re reaching the right people with the right message is where it becomes increasingly difficult.Read >
Living and breathing social media marketing is a blessing and a curse. On one hand, there is always something new to learn and try. However, not everything makes sense when it comes to marketing your brand and sometimes people can lose focus on strategy due to the bright and shiny nature of the new tactics that pop up. Recent conversations got us thinking, so we wanted to talk about some social media marketing mistakes we see brands make and how they can fix them!Read >
If you’re diving into inbound marketing, or just looking to increase the effectiveness of your digital marketing strategy, you’ve probably stumbled across HubSpot. As an inbound marketing agency, we’re often faced with companies asking about the platform and if it’s worth the commitment. The truth is you won’t be able to tell if a marketing platform is right for your business until you start using it, right? Luckily, they have the option for a free demo, but here are a few benefits you get when you become a HubSpot customer.Read >
You’ve heard the saying, “Everyone and his brother”? Well, when it comes to social media, it’s all but true. Virtually everyone and his brother (and uncle and best friend and third cousin twice removed) has an account. Social media has changed how we connect, communicate, shop, buy -- and book hotel rooms.Read >
When it comes to inbound marketing, there are multiple marketing tactics that work together to create the lead generation machine that is your website. Being a team member at an inbound marketing agency I’ve witnessed first-hand how all these different marketing activities work together to bring customers to you, instead of going out and searching for them yourself. One aspect that continues to blow me me away is inbound email marketing, and how drastically email metrics increased after implementing an inbound strategy.Read >
Incorporating paid search campaigns into your digital marketing strategy is a great way to get a quick boost in results. Unfortunately, there are a lot of companies out there that are getting the short end of the stick with their ppc marketing agency, and this post is geared towards making sure you don’t become one of them! When you’re vetting agencies to manage your pay per click campaigns, here are a few things to keep in mind so you can get the most out of your budget, and know exactly what you’re paying for.Read >
Navigation. While some may think these are just minor details when it comes to a website, they can be the deciding factor between a well-designed website and one that seems like an after-thought. These simple tips can help ensure your user experience to be one that is appreciated and successful.Read >
If you’re looking to grab your audience’s engagement from the start, welcome emails are the way to go. They have a 42% higher average read rate that other types of emails and they’re becoming more of an expectation for subscribers than anything else. So how do you send an effective welcome email? Keep reading below to learn how to capture subscriber engagement and set your other email campaigns up for success.Read >
If you find yourself stumbling across this post, you’re probably considering HubSpot as your CMS or CRM. The great thing about HubSpot, is that you get both a CMS and a CRM with the platform. Even though there are plenty of other CRMs and CMS platforms out there at a seemingly lower price and less commitment, this post will explain why HubSpot is 100% worth the investment and how it will help grow your business.Read >
The latest news released from Instagram is giving businesses the ability to access more in-depth metrics and insights to help keep track of your organic performance. This will help to support the evolving needs of businesses using the platform. Those of you that use third party tools to report on your performance will now be able to access these Instagram metrics to understand your audience even more outside of the Instagram application. Such insights include: new followers in the past week, gender, age range, taps forward, impressions, exits, followers reached and completion rate just to name a few.Read >
If you’ve ever gone on a road trip, you know you need some type of direction when you initially set out on the journey. Unless you’re going on one of those spontaneous “I don’t want any plans” type of road trips, you’ve probably set up an itinerary so you can make sure you see all the sights you want to see. It’s no different when it comes to your website’s content. Just like you set up a map of where you’ll stop on your road trip, building a content map for your website will provide structure and a general direction for your content creation efforts going forward. Content mapping will set your website’s “road trip” up for success by providing the following benefits for your digital marketing efforts.Read >
Running a business is tough. From managing your employees to putting on a great face to customers to making sure your team is hitting their quotas, it can be somewhat of a rollercoaster at times. There’s nothing wrong with outsourcing some work in a few departments, especially if that isn’t where your “secret sauce” is. Here are a few signs that it might be time to shift your marketing efforts to an inbound marketing agency.Read >
Although this is among one of the most frequently searched questions on the web, many new business owners and marketers are interested in learning how Facebook Advertising works and how much budget they should put towards ad spend on Facebook. So, let’s dig in.Read >
As my bank account recovers in the wake of Amazon Prime day, I couldn’t help but think about how the internet superstore crushes it in terms of marketing to millennials. As a millennial myself, I’m consistently impressed by their uncanny ability to serve up the next best thing I can’t help but buy. Not only this, but they’re always on the cutting edge in terms of making purchases simpler and less time consuming, making it easier for customers to indulge themselves. Here are a few ways Amazon completely wins when it comes to millennial marketing.Read >
When it comes to choosing the right CMS (Content Management Systems) for your website, you need to make sure you’re getting exactly what you need so you can create a site that aligns with your brand, and more importantly performs with optimal results. Your CMS is the engine that fuels the content on your site, but they’re not all created equal. In this cms comparison, I’ll highlight the differences between the WordPress CMS and HubSpot COS (Content Optimization System) so you can better decide the best option for your business.Read >
Use Hotel Ads, and Google promises “You’re going to need a bigger welcome mat.” Is this just a little marketing hyperbole from the tech giant, or can Google's Hotel Ads boost online traffic and onsite bookings? It could be both! It depends on how effectively you put this dynamic tool to work for your business. Your digital marketing agency can help you maximize results.Read >
Hoteliers need to cater to guests -- before they ever call to book a room or walk through the doors. Today, the buyer’s journey begins online. It begins with research; with Facebook, Twitter, Instagram, and Yelp. It begins with reviews and ratings, deals and specials. It begins online. In this market, investing in hotel digital marketing is nonnegotiable.Read >
Getting direct bookings can be increasingly tough in today’s digital marketplace, however email can be a powerful tool for your hotel in driving direct bookings. Although attracting new visitors to your site is important, sometimes bringing the right visitors back can be just as valuable. Email marketing for hotels can serve as the medium by which you engage these visitors and bring them back with value they won’t find anywhere else on the web. Here are 3 ways you can drive direct bookings by using email.Read >
With the advent of marketing automation, email marketing has never been more efficient at delivering the right message to the right person at the right time. Almost all email service provides give you the option to build out automations (also known as workflows) to make email an essential part of your marketing strategy. Regardless of whether you hire an agency for their email marketing services or if you’re looking for ideas to send emails that convert, here are a list of emails that need to be a part of your 2017 email marketing strategy.Read >
For local businesses, staying up to date with the latest releases of citation tools is key to out performing competitors, especially on the citations giant, Google My Business. The latest release of capabilities is highlighted by Google Posts. If you haven't been introduced to Google Posts, you will notice some examples of posts highlighted in the section at the end of the blog.Read >
As an inbound marketing agency, we’re constantly exploring businesses’ goals and how to help them achieve the ideal level of awesomeness they have in their heads. However, often times when we ask them what their goals are their answer is, “I want my site to rank number 1”. While this answer uncovers a few misconceptions about seo, I’m not going to focus on that. Instead, I’m going to dive deeper into keyword mapping and explain why it’s important to get the right pages on your site to show up for the right searches.Read >
When it comes to email marketing, you need to make sure your message is delivered to the right people in an effective way. If you’re considering hiring an email marketing agency, there are a few questions to ask before you commit to the business partnership. These questions will allow you to get an idea of the email services they’ll be able to provide your business and how they’ll help your business achieve its goals.Read >
If you’re still debating whether or not to pursue an automotive digital marketing strategy, perhaps this will tilt the balance: according to research, conventional marketing efforts, such as billboards, TV ads, print ads, and radio spots, generate about $1702 per vehicle in profits. Digital marketing boosts that return to $2514. And it costs 10x less to sell one vehicle with digital marketing than with traditional methods.Read >
Do search engine optimization efforts still matter in this age of the savvy consumer? Should hoteliers focus time, energy, and resources on these strategies? The short answer: YES. Here’s a slightly longer answer that will explain the whys and hows of hotel SEO.Read >
We’ve all been subject to irrelevant emails and wonder how they even arrived in our inbox. Whether you try and find out where they came from, or just automatically delete/unsubscribe this isn’t the position you want your emails to ever be in. Obviously, you don’t send your emails just to be deleted, so making sure you’re sending relevant and timely messages to your audience is the key to success for your email campaigns. Here are a few common email marketing mistakes to avoid to you can crush it in the inbox.Read >
If you’re wondering why your emails have been dropping in performance lately, it might be time consider an email marketing agency. Email is a great way to effectively communicate with your audience in a personal way, but if it’s done incorrectly you could be doing more harm than good. Here are a few signs you could benefit from outsourcing your email efforts.Read >
Companies everywhere are ramping up their content marketing efforts to increase their rankings and be there to answer the questions their audience is searching for. However, it’s more than just posting a massive amount of blog posts or uploading hours of videos to rank. As search engines continue to make updates to their ranking algorithms, it’s increasingly important that you produce high quality content and not just a high quantity. This post will outline how to effectively use content mapping to ensure your content has purpose for your target audience so you can maximize engagement and make your publishing efforts worthwhile.Read >
What is the most important factor in the success of your hotel? Is it the name you have established? The location in which you operate? The accommodations you offer or the value-adds you deliver to enhance customer experiences? In a word, “Yes.” It’s all of these -- but not only these. One of the most significant elements of success comes into play well before guests ever walk through your door: your web presence.Read >
If you feel like your product/service is something that has potential for the visually leading platform Instagram. When we look and trends and Instagram statistics, these tips can help you stand out when starting the first chapter of your ever-ending novel. Here are 4 ways to make your Instagram stand out:Read >
Do you wake up to an on slot of emails and take a deep breath before digging in? If so, you are not alone. Welcome to the world of email. Waking up to a full inbox can be super stressful and even take a toll on your health and focus. In fact, it takes approximately 64 seconds to recover your train of thought after being distracted by a notification. Organize your inbox with these tips:Read >
Instagram Stories aren’t a new thing in the social media circle. In fact, you might remember Snapchat launching something very similar three years prior called “Snapchat Stories.” While Instagram Stories might not be a novel concept, the way we use them is ever evolving. If used in the right way, you could see serious results for your Business. In this article, we’ll be going over the importance of leveraging Instagram Stories in your social media marketing strategies.Read >
It’s no secret that you need to deliver value to your customers through your marketing to keep them around, but how do you know which value is right for them? If you have multiple products or service offerings you might be stuck between sending them two or three things, so how do you choose the right option? As marketers, this is often a quandary we come across and using lifecycle marketing can help us untangle our minds and deliver the right message.Read >
<UPDATED: Hotel Marketing Trends for 2018>
Both the business and pleasure travel segments are looking up. According to Deloitte, this growth is projected to continue through 2017 and beyond. To capitalize on the strong outlook, it is important to employ every technique and strategy at your disposal, including -- and especially -- digital hotel marketing.Read >
The auto industry is fiercely competitive, and only growing more aggressive as new names enter the fray and established brands seek to create fresh appeal for increasingly savvy consumers. Want to sell more cars in this market? Embrace automotive digital marketing, and put it to work for your business. But don’t fall victim to these 3 common mistakes:Read >
Facebook is constantly making tweaks and updates to its News Feed Algorithm. These changes can cause significant fluctuations in data and confusion for marketers who aren’t up to date. For those who might need a quick refresher, the Facebook News Feed Algorithm is comprised of over 100,000 various factors and dictates which users see what content. Without the News Feed Algorithm, the incredible amount of content being created by Facebook Users would fly by at an unreadable pace. The Algorithm helps serve the most relevant content to the right users to ensure that they spend more time on Facebook. A recent update now considers the quality of a website that a Facebook Post links to as a ranking factor.Read >
When it comes to your hotel email marketing efforts, there are a few things you need to remember to keep a steady flow of guests coming through your lobby doors. It’s the most direct form of marketing communication and allows you to establish a more personal connection with your guests than social media or tv ads. Regardless of whether you handle your email marketing in-house or hire an agency for their hotel marketing services, here are a few things you need to remember to run a successful campaign that your guests love.Read >
If you’re looking for a way to increase direct bookings and limit that amount of commissions you pay to online travel agencies than you’ve come to the right place. While these agencies play an important role in your hotel marketing strategy, but the guests you get from them come at a price. Chances are these agencies are your biggest source of referral traffic to your site, but how do you capture these visitors’ attention and get them to book directly on your site? This is where an organized and effective hotel website design comes into play.Read >
Email – A digital telecommunication source that has been around for forty years. A form of communication that seems SO outdated and irrelevant in the world of smart phones and social media that we live in today. Email has been used for many years for personal communication, business communication, and dare I say it – marketing. As many people would relate email marketing with interruptive, spammy, and often irrelevant & mass communicated information, we’re here to give you hope with 4 reasons why email is still extremely necessary and relevant for producing serious results in your business today:Read >
To achieve business results with social media marketing, you must understand what your intended audience likes and dislikes. By understanding their motivations in engaging with your brand, you can tailor your social media strategy to ensure you are delivering the right message to the right audience at the right time. A recent study of over 1,000 social media users uncovered some interesting stats that can help improve your social media strategy. Take a look!Read >
When it comes to digital marketing, social media is one of the most powerful platforms you can leverage for your business. It provides an easily accessible mechanism for audience engagement, real-time feedback, and fast, agile strategy shifts.Read >
In today’s vehicle market, dealerships face tremendous pressure to increase car sales and profitability amidst greater competition and a fluctuating economy. The solution? Hint: it is not more hard sells, faster talking salespeople, or slick maneuvering to get people to sign on the dotted line. It’s education. It’s engagement. It’s experiences. It’s digital marketing.Read >
When it comes to the hospitality industry in 2017, what is the overarching theme? Disruption. Experts predict healthy bookings across both leisure and business segments — but those gains do not come without significant challenges. Shifts in the economy, technology, and consumer tastes create a whirlwind of change, but they also carry with them tremendous potential for professionals in this field. With hotel digital marketing, your brand can capitalize on this opportunity.Read >
If your business has a Facebook Page that is in the Local Business, Company or Organization categories, you will want to verify your page’s location with Facebook. This gives you a spiffy gray verification badge, makes your page more likely to show up in Facebook Search and lets the Facebook community know that your page is the official representation for your business or organization. In short, if your Facebook Page has an address associated with it, you will want to complete verification. The process is pretty straight forward and can be done in 2 ways.Read >
If you’ve ever been through the process of designing a website, you understand how stressful it can be. Will it be perfect? Why isn’t it done yet? Will it be mobile responsive? Why won’t the designer get back to me? The truth is, this situation is much more common than it should be. The traditional process is built on a “set it and forget it” mentality and in today’s digital marketplace, you can’t afford to let your website’s performance slip. This is where SMART Design comes in. This post will explain how this new approach to the web design process will result in a peak performing website that will help you achieve your business goals, and then some.Read >
Today’s car buyers want something different — something more convenient than the traditional, and often highly pressurized, process of visiting a dealership and purchasing a vehicle. The auto industry is changing; change with it. Automotive digital marketing strategies enable you to deliver on evolving customer expectations. And sell more cars.Read >
Considering a website redesign? Maybe you need a brand-new site. Regardless of whether you have an established digital presence or not, as a business there’s always room for improvement. When deciding on the right web design agency, it all comes down to the questions you ask. It’s important to understand exactly what you’re investing in, so these 5 overarching questions will help you focus on keeping the investment centered around the goals you want your website to accomplish for your business.Read >
There comes a time for every business to assess the need for a new website. Whether it’s a new site entirely or just making changes to your current one, it can be a stressful and long-winded process. The traditional web design process comes with pressure. It needs to be perfect, or else you’re stuck with an underperforming site for the next few years. Let’s be honest, there’s no such thing as a perfect website. The digital business landscape is constantly changing, and the static web design process needs to get with the times. Here are a few reasons why this approach is broken, and won’t deliver the promising results you need.Read >
Whether you’re a business owner or have been tasked with finding the best person to design your new website, it can be difficult to know where to look for the best possible new site. A question you might start out with is “should you hire a freelancer or web design agency?”. Both come with benefits and drawbacks, but to provide you with a simple answer; it depends. There are a lot of factors that go into deciding on who will design your new site and finding the balance between these factors that works for your business is critical to making the right choice. This post will highlight the common factors that go into this decision and what you can expect from both.Read >
After being teased during the Google AdWords Partners Connect for Auto dealerships in April. The new beta access is now here for the long awaited visual site link ad extensions. Although beta access has been opened to the public, your agency or marketing department may not have direct access to this beta currently. In order to be granted access you will need to contact your Google AdWords rep that is assigned to your account. Our approval process with the AdWords team took over a month, so be sure to get those requests submitted as soon as possible. Although visual site links can be used in many different industries, we will be focusing on the auto industries usage of their capabilities.Read >
The digital landscape is always changing, and staying on top of the latest trends is critical to developing and designing a site that performs. That’s why we’ve pulled a few impactful stats from around the web so you can get the most out of your next website redesign. Use these stats to make your brand’s digital experience better for your users, and you’ll increase your engagement and push closer to meeting your monthly quotas!Read >
No business likes to admit it, but sometimes your site could be performing much better than it currently is. It’s inevitable. You launch a site, let it do its thing for a few years, and it slowly becomes outdated. While it still might be aesthetically appealing, software updates and changes in user preferences can leave you with a site that brings in less than optimal results. If your digital campaigns have been slipping, here are a few telltale signs you’re overdue for a website redesign.Read >
Do you enjoy car shopping? Purchasing a new or new-to-you vehicle? You may be biased, as you’re in the business of selling these cars! But most consumers beg to differ. In fact, a recent Autotrader study found that only 17 of the 4002 people surveyed like the process as is. That is 0.42%. In other words, a full 99.58% of consumers dislike the traditional approach to buying a vehicle. This is because the modern car buyer wants to purchase from a modern car dealership.Read >
Travelers are ready to book. With upward trends in the economy and in consumer confidence, more people are planning business travel and personal vacations. At the same time, hoteliers face increased competition — and the risk that slight downturns could lead to cuts in discretionary spending. To compensate, compete, and thrive, you need strong search engine marketing solutions.Read >
As marketers, we are always in search for new and innovative ways to get our brand message out in front of our target audience. Snapchat has been the obsession of social media marketers for the past few years and for good reason. Its functionality, ease of use and easy to digest content presentation has generated a huge userbase that sends over 700 million Snaps daily. Snapchat grew more in one year than Twitter did in 4 years total! Obviously Snapchat is a great medium for marketing right? Well, it depends on a few different things. If you have the luxury of only being responsible for branding, then Snapchat might be a good addition. However, if you (like most people) have to justify your work through tangible business value, Snapchat might not be the best place to focus your time. Here are 5 reasons why you should be careful with Snapchat!Read >
Google AdWords and the Google Display Network provides millions of traffic sessions to advertisers sites every day and is relied upon to drive online leads in many digital marketing strategies. Although optimization or suspension can occur within Google AdWords accounts, the AdWords capabilities have struggled to offer support of optimization to landing pages, A/B testing and an increased user experience. Of course, there have been quality scores to report on these pages but this hasn’t gone much deeper than a scoring system that can impact ad rank and Cost per clicks, but this seem to be moving in a positive direction in the near future. With recent Meetups and conferences like the Google Next Event on May 23rd, 2017 it is apparent that AdWords is taking these landing page issues head on with new capabilities and betas.Read >
Did you know that more than 60% of marketers say that measuring ROI is their main challenge when it comes to social media marketing? Social media marketing is a fantastic (and cost effective) way to get your brand in front of a targeted group of consumers, however many brands still struggle with how to measure its impact. It is VERY common for brands to rely on vanity metrics and not fully understand if their social media marketing is (or is NOT) driving tangible business value. Check out these surprising stats:Read >
In this tutorial you we will teach you how to create your own style guide out of your web design file quick and easy. This is a great tutorial and workflow to keep everyone on your team up to speed as well as your developers. This will help you create less confusion and more productivity out of your team.Read >
As a small business owner, understanding what inbound marketing is and trying to apply it to your existing marketing strategy can be a bit overwhelming. The commitment sometimes intimidates small business owners, but when you embrace the inbound movement, your small business will soon be growing faster than you ever thought possible. It's not just for big businesses. This post will help you break it up into smaller pieces, allowing you to focus on one thing at a time. When it’s all said and done, you’ll have a well cogged machine that works interdependently towards sustainable business growth.Read >
Companies have exhausted the “marketing to millennials” efforts. By trying to create an end-all be all marketing solution they’ve alienated an entire generation by making hasty generalizations that are, simply put, inaccurate. Publically labelling them as a millennial is most likely why they're not having too much luck connecting with the largest generation. Somewhat contradictory to what I just said, there’s only one type of millennial consumer: Unique.Read >
In the competitive realm of local SEO, standing apart from competitors is an important part to winning over your targeted audience and this is especially true with local restaurants. A strong SEO plan may place you within the top few Organic listings or within the local snack pack, but what else can you do to improve on users experience with your restaurants brand. Using the restaurant menu schema markup could present that solution to dominate the SERPs and drive more traffic to your restaurants.Read >
Facebook Live video is a league of its’ own. A completely different strategy needs to be put in place in order to deliver a successful Facebook Live video, and even with that it can be tricky to achieve what you want out of it. The first thing to keep in mind is to be realistic. Testing out this concept is the best way to learn what works and what doesn’t, but don’t just use it because it is there. Have a reason for all Live Video and make sure you stay on brand. Here are the 7 best practices for Facebook Live Videos:Read >
I recently posted about a few quick search engine marketing solutions that can help a business out if they’re just getting started, but if you already have an established site and want more organic traffic, then you’ve come to the right place. Here I’ll outline 15 seo solutions that will allow you to start ranking higher and drive organic traffic to your site.Read >
Social Media Marketing is the most cost effective way to reach a targeted audience. However, recent data shows that a clear majority of small businesses aren’t seeing positive return on investment (ROI), specifically from Facebook. A study of over 4,700 US small businesses with fewer than 10 employees found that only 24% were seeing positive ROI. This makes me sad considering there is a wealth of information (such as this super awesome blog) that can help you piece together a Social Media Marketing Strategy that drives business results. Here are a few common reasons small businesses don’t see positive ROI from Facebook.Read >
Automotive marketing techniques have stagnated. Fact of the matter is manufacture-shot TV commercials with local dealer information at the end just doesn’t measure up to return expectations. As a modern car shopper, I get it. Your car is better than the other ones…just like the other ones. These tactics are outdated and over-invested in. Don’t get me wrong, these channels serve an important role in your marketing efforts. However, they shouldn’t be the primary focus of your marketing budget. Here are 5 tips to help improve your automotive digital marketing strategy so you can start putting some measurable actions behind the words in your TV commercials.Read >
Events can be both exciting and stressful. What do you need to gather and prepare leading up to the event and how can you put your ideas into actions? Creating a strong social strategy with goals can help organize what you want to achieve during, and after your event. Before you wait until the last minute and all hell breaks loose, consider these 7 ways to get the most ROI out of an event on social media:Read >
Every business wants them. Check that, every business needs them. A consistent and predictable flow of leads is essential for any business to grow and increase monthly revenue. In this post, I’ll highlight how you can shift your focus from cold calling and transform your website into your best salesperson by generating a larger volume of inbound leads.Read >
People are often surprised at how effective email marketing is today. While some people are under the impression that it died off a few years ago, these people are gravely mistaken. Email consistently pulls in a higher return on investments than other tactics such as social media marketing or pay per click advertising. While it can be tricky to put together a great email campaign, dynamic email marketing will open the door to doing just that.Read >
West Palm Beach, FL - Local company, Merchants Market Group recently partnered up with West Palm Beach Digital Marketing Company to revamp their digital presence. Recognizing an immediate need to refresh Merchants Market Group's branding, THAT Agency's first task was to design and develop a new website.Read >
If you want to attract leads, you must catch people’s attention. To capture people’s attention, you need to have awesome content. Seems simple, right? WRONG! Creating content that is useful, entertaining and focused on driving business results is very hard. When done right, Content Marketing can turn your website into an always on lead generating machine that the search engines and social media sites love. When done wrong, it can be a huge waste of time and energy. While we usually recommend creating content around solving a problem, in this blog I want to talk about different ways you can get your creative juices flowing so that next great content marketing piece pops into your brain. Away we go!Read >
There’s been a lot of buzz around inbound marketing the last couple years, and that’s because it works. As marketers, we need to stay agile and adapt to the preferences and demands of customers in order to effectively acquire and retain a loyal customer base. Whether you’re new to the concept of inbound, or are looking for a quick refresher, this post will highlight the essence of inbound marketing.Read >
The opportunity to drive sales with social media is huge. However, the opportunity to waste a lot of time and money is equally as large if you don’t understand what consumers want from brands on social media. This goes way beyond the type of content you publish. Brands are always under a microscope and can sway buyers with a single post. Let’s find out how!Read >
The perfect social media post requires thoughtful copy and compelling imagery. However, it can be frustrating keeping up with all of the changes in social media image and video sizes. You are in luck! Here is a 2017 guide to social media image and viodeo sizes!Read >
At the end of 2016, Automotive News notes the average age of light vehicles on the road at 11.6 years, up from 11.5 the previous year. Why aren’t people buying cars? The technology is making them so exciting why would car owners want to keep their clunker from the middle of 2005? If you're in charge of your dealership’s marketing efforts, these questions might seem familiar. However, there is a light at the end of the tunnel.
Car sales were up for the 7th year in a row, and consumer preferences are changing due to rapid technological advancements. The modern car buying process is shaping how dealers market to their audience, and your dealership’s email marketing strategy is what nurtures them back into your showroom.Read >
If you believe your back linking resources have been exhausted, THAT Agency has a few extra opportunities worth vetting. Although each can be time consuming and may have some monetary costs involved, we have found these linking opportunities to be worthwhile when building upon your linking portfolio. The five ideated back linking opportunities listed are proven ways to increase your Domain Authority, but before jumping in, make sure they make sense for your business, your audience and the resource are internally available to utilize each strategy.Read >
There’s been a lot of hype around the millennial generation in the marketing world lately, and for good reason. They’re the largest generation since the Baby Boomers, have an estimated purchasing power of $170 billion per year, and own an average of 7.7 connected devices. Unlike other generations, they grew up connected to everything and everyone, including their favorite brands. However, this doesn’t mean marketing to millennials is easy. In fact, winning the hearts of millennial customers has been a challenge for businesses in across all verticals. So if you want to get the edge over the competition when it comes to millennials, your marketing needs to have context.Read >
Any hotelier in charge of managing their destination’s social media accounts can tell you that it can be a rollercoaster of a job. One hour someone might be loving the poolside pic and the next they could be griping about their steak being under cooked when they ordered it rare. Sometimes it might even seem like it’s not worth the investment, but studies show that 71% of consumers who have a good social media service experience are likely to recommend your brand to others. So how do you keep face and maintain your hotel social media marketing efforts effectiveness? Here are a few tips to keep your following engaged and back through your lobby doors.Read >
As of this writing, there is no more cost-effective way to reach a targeted group of consumers than Facebook Advertisings. Facebook has a great, data-backed ad platform that can drive some serious business results when used properly. To drive results, you must understand the different Facebook Ad types and how to use them. Using the wrong ad type can cause a campaign to grossly underperform thus wasting time and money. Take a peek at this quick guide to the different Facebook Ad types and some tips on when to use them!Read >
As noted by my colleague Nate, the modern car buying process is changing the world of automotive marketing. Gone are the days of dealership hopping, test driving multiple models, talking to salespeople, and hoping you leave with the best vehicle. Now, people walk on to the lot with an exact model in mind because they’ve spent an average of 14 hours researching online. If you want to sell more cars, you need to get with the times and meet your prospective car buyers where they are; online.Read >
Let’s face it, we’ve all been to websites that suck. There’s no other way to put it. Either you get there and have no idea what to do or you leave because, well, it’s probably organized better somewhere else. If your website has a consistently high bounce rate, your design might be the reason. Whether you decide to outsource for web design services or design in-house, there are a few things to keep in mind so you don’t sacrifice business growth for a pretty website.Read >
The time for sending clients samples of a website design is over. The best way to present work for a client is through prototype. We use invision for this, and it creates an easy and less confusing workflow because everyone knows how things are going to turn out once the site is set to be developed and launched. In this web design tutorial, we highlight how you can easily share prototypes with clients efficiently and effectively to make the design process much easier.Read >
Are your Landing pages converting a desirable percentage of the traffic they are receiving? Realistically the answer is probably no, as marketers we should always strive for a better user experience. According to Search Engine Land, the average conversion rate of a landing page is 2.35% yet the top 25% are converting closer to 5.31%. Of course every industry has a slightly different curve to their conversion rates, but the overall goal is to increase that percentage.
For marketers that are utilizing Landing pages with digital strategies, keeping a keen eye on conversion driven actions could be the difference between hitting engagement goals or coming up empty handed for another month. If your landing pages are receiving a healthy amount of traffic but the conversion rates are low, it may be time to focus some attention to your A/B testing efforts.
Many of us use to goggle over Google (say that 10x's fast) Earth years ago when the technology first became accessible to the world. But with the new advancements, it’s easy to see where Google Earth is heading in terms of search engine optimization, with enhanced imagery 3-Dimensional cities, and geography, the new Google Earth makes finding home that much more fun. Google Earths mission is to bring us that much closer to understanding the world and communicating with cultures across the globe.Read >
If you are not familiar with the platform Instagress let me fill you in. Instagress was one of the biggest Instagram promotion services available to people and businesses looking to grow their followings. The platform allowed you to pay for follows, likes, and comments while the automated platform pushed your Instagram profile to follow and unfollow other accounts, post generic comments, and like photos so continuously is was almost suspicious. While it was proven successful by every user in achieving authentic social growth, it took away from the organic nature of Instagram and industry competitors that clearly did not have the advantage. So why did Instagress fail? Let’s take a deeper dive.Read >
According to MOZ, over 8% of organic searches have local intent. This makes local SEO and citations some of the most important aspects of digital marketers efforts. Without a strong citation strategy, your Local SEO will fall short in a fiercely competitve market. Digging a bit farther into local citations, we believe that the Google my business and local map packs hold some of the highest value for gaining potential customers impressions and traffic to your site.
We have a big problem on our hands. Social media marketing has evolved in such a way that marketers, entrepreneurs and business owners who haven’t been paying attention are going to find themselves left behind. Managing a social media strategy that drives tangible business results should not be left entirely to a recent college grad, no matter how “savvy” they may be. While social media might be something that literally everyone has access to, it takes specific knowledge and experience to generate results. We often talk to small business owners that know they need a social media strategy, but don’t know where to get started. Check out these 5 steps to growing a brand with social media.Read >
Inbound marketing is a comprehensive approach that helps you turn your website, social channels and blog into a “always on” lead generating machine that is fueled by content. However, it seems that many brands want to jump right into marketing while not investing in a content strategy. Would you go fishing without the right bait? Probably not! It’s the same thing when trying to optimize an inbound marketing strategy without the proper investment in content. Here are 5 interesting content marketing stats on why you need to invest in content marketing ASAP!Read >
Even though the terms have become interchangeable in casual conversation, when you break each one down into the specifics, they’re quite different. If you’re looking for a new website, knowing the difference between a web design agency and a web development agency can save you a lot of time.Read >
One of the beautiful things about being in digital marketing is that if you have a question, there is data out there somewhere that can give you a clear answer. Lately, we have been thinking about our friends and clients in the auto/car dealer space and how they are approaching marketing. In a previous blog, I went on a rant about why brands need to be investing more dollars in digital marketing. In this blog, I am taking aim at car dealers specifically to help them understand the buying process of the modern car buyer and realize that there is a lot of activity beyond the borders of the dealership. Below is a graphic with quick takeaways from some studies we dug into, however just below that is a little more context.Read >
Most people cringe at the thought of trying to understand how Google and other search engines ranks webpages. Even if it does interest you, knowing the ins and outs of search engine optimization (SEO) takes time and even more practice.Read >
Let’s be honest, marketing that feels like marketing, isn’t good marketing. If you’re constantly out there flashing a “buy this now” sign in front of people, they’re likely to do the opposite. This is where contextual marketing comes in and saves the day for your beloved content.Read >
If you’re shopping around for an inbound marketing agency, chances are you’ve been hopping from site to site to see which one would be the best fit for your company. The vetting process can be lengthy, so knowing what to look for when you're on their site will help you vet an inbound agency just by clicking around their site.Read >
Integration is more than just a buzzword; it’s a results word. If you’re still only marketing on one or two channels, you’re falling behind. Especially when it comes to marketing to millennials, it’s important you have some type of presence on whatever digital channel your audience is on. An integrated marketing agency will provide your brand with the multi-channel presence you need to reach, connect, and convert your audience into lifelong customers.Read >
Something I’ve been hearing a lot about recently is the confusion between inbound marketing and content marketing. Are they the same? What’s the difference between the two? Why is there so much hype about both of them? I thought I’d take the time to answer these questions and explain these two integral aspects of a strong digital marketing strategy.Read >
Whether you’re the manager of a destination resort or the owner of a boutique hotel appealing to a specific type of guest, your hotel digital marketing strategy sets the stage for how your guests perceive their potential stay. Online travel agents (OTAs) are a great way to get the exposure, but they don’t help you get more direct bookings, further hindering your marketing ROI.Read >
If you’re reading this, you probably understand the frustration of the rate parity that comes with your hotel’s OTA listing. Despite the obvious downside of the listing commission, Google studies show that 52% of travelers visit a hotel’s main website after finding it on an OTA so they still serve an important purpose in hotel digital marketing campaigns.Read >
As a marketing manager or salesman at a car dealership, you understand that being top of mind and center stage for individuals searching for cars is of the upmost importance. With that in mind, choosing to invest in pay per click advertising is an easy choice to achieving those goals.Read >
Instagram is becoming increasingly relevant to brands across the globe. It is the fastest growing platform with the most unique monthly visitors following Facebook, and YouTube. With approximately 53% of Instagram users following brands. With 600 million monthly users Instagram does not plan on slowing down or cutting users short.Read >
Have you ever passed a moving clip on your mobile feed and scrolled back up to see what it’s all about? Or shared a funny animal video your friend shared? If so, you are (just like many of us) entertained by video. Many of us realize the power video has on us yet neglect to see it as an advantage to your marketing strategy. NOT TO WORRY! Here are 5 fun ways to apply video into your social media marketing:Read >
Whenever we report Facebook Advertising results, clients usually ask for some context as to whether their results are good or bad. Since there are a lot of different variables that go into Facebook Advertising performance, it can be very difficult to settle on benchmarks to aim for. Even Facebook will refuse to give an “official” average CPC, CTR or CPM. The closest you might get a rep to say is what their own personal experience has been. Luckily, a recent study of 256 US-based Facebook Advertising campaigns outlines some benchmarks to shoot for. Considering the amount of advertisers on Facebook as more than doubled over the last year or so, the more data you have the better!Read >
If you are running PPC strategies for a company of any size, chances are you have thought about increasing your Pay Per Click budget. Yes, increasing your budget will typically lead to more impressions, traffic and even goal completions. But before you turn up the dial on spend, here are some easy questions to ask on maximizing and stretching your PPC dollars for a better ROI.Read >
Whether you’re the owner of a local financial company or the owner of a boutique shoe store, getting customers can be a real struggle for small business owners. Competing for customer’s attention online can add to the frustration, especially if you’re trying to compete in an environment dominated by a major brand name. This is where Inbound Marketing can help. If you’re unaware with inbound, check out our Inbound Marketing Infographic to get a better idea, or just keep reading.Read >
Ever wondered what kind of Facebook Ads competitors in your space are running? Do you sometimes feel like you hit a creative wall with your ads? You are in luck! I have a great way to spy on your competitors’ Facebook Ads and ways to get different ideas for future campaigns. This tactic was shown to me by an amazing colleague of mine and I just had to share!Read >
Wouldn’t it be awesome if everyone loved all of your content all the time? Clearly, this isn’t a reality for anyone and especially true when marketing to millennials. Whether we get so wrapped up in pushing our products or just simply forget they’re a uniquely connected, empowered, and ambitious generation, capturing and retaining their attention presents a huge obstacle to businesses everywhere.Read >
One word that comes to mind when creating content for millennials; frustration. You put a massive amount of time into creating content, and then, they site hop to your competitor’s content without thinking twice about it. It’s tough to find the balance between the time spent on creating engaging content and the actual engagement it drives. Truth is, it’s still going to be frustrating, and it’s a constant learning process, but understanding how to create content to engage with millennials will earn you a spot as a leader in their ever so distracted minds.Read >
As a millennial, I’ve heard plenty of generalizations about my generation. Regardless of how you choose to label us, fact is we’re the largest generation in the nation’s history and we’re entering our prime spending years. Because we’re a predominantly digital generation, it’s shifting business models across all industries as companies try to attract millennial consumers to buy their products or services. However, many are failing to connect with us on a level that brings the results they’re looking for. As a millennial, here are a few insights on how to win the hearts and wallets of millennials.Read >
Changing jobs or careers is one of the most stressful things a person can do. Job seekers go through a meticulous and often lengthy consideration process before deciding to make the jump. When thinking about the interview process, we often place all the power with the interviewer, meanwhile the interviewee has more leverage than ever when considering professional changes. If your company hasn’t developed a solid employer brand and inbound recruiting strategy, you could be missing out on high-quality talent which can cost your brand a lot of time and money in the long run. With Inbound Marketing, you can attract and recruit top talent that will make a positive impact for your business and customers. Before we talk about how you can use Inbound Marketing to recruit talent, we must understand the digital job seeker. Here are some great stats:Read >
When it comes to a digital marketing agency for car dealerships, there can’t be room for error. With potential customers spending over 10 hours doing research online before they visit a dealership, they’re responsible for your first point of contact with the people you’re trying to get into your showroom. It’s more important now than ever to be on the same page with your digital marketing agency and if you’re not, you could be missing out on leads day in and day out.Read >
You're not driving as many quality leads as you used to, and your struggling to prove the ROI for your dealership's digital marketing. Whether you're currently with a digital marketing agency or you handle your digital presence in-house, it might be time to switch things up. This is a common problem dealerships face when revamping their digital strategy in order to increase lead volume and ultimately conversion rates. Below we've outlined some common pros and cons for choosing to hire an in-house professional or a digital marketing agency that specializes in generating higher quality leads for car dealerships.Read >
When it comes to managing your marketing efforts, what gets measured gets done and what gets done gets measured. The same holds true for digital marketing for car dealerships, as there are a few things you need to track to make sure you’re spending your money the right way. There are key performance indicators (KPIs) that set benchmarks for your site to see where you stand in relation to the rest of the industry. These KPIs include page visits, time spent on site, page bounces, and clicks. These are all all standard metrics your dealership needs to stay on top of, but these are also metrics every other dealership will be tracking as well.Read >
Are you looking to increase the number of qualified sales leads that walk through your dealership’s showroom doors? With inbound marketing, you can guide your leads through their buying journey and provide them with the valuable information their looking for at the right time. Instead of buying massive email lists, expensive ads, and sending spam, inbound marketing for car dealerships is about creating quality content that pulls people in, instead of pushing your messages in front of them at the wrong time. Creating and distributing content your target customers are looking for will make their journey towards buying a car much easier, and they’ll have you to thank for it.Read >
If you are one of the 40% of small businesses that say filling open positions is harder than expected, you just got a new way to attract talent. Facebook recently introduced Jobs on Facebook which allows brands to post job openings on their page and on a dedicated and searchable hub of jobs. This new addition is aimed at helping brands of all sizes find qualified people where they are already spending most of their time online – on Facebook!Read >
As kids, we can all relate to having fond memories of going from dealership to dealership with our parents, jumping in and out of the backseats of different cars, testing out all the different features. While test drives haven’t fallen by the wayside, the modern 2017 car shopper will only visit an average of 2 dealerships on their journey to buying their perfect new car. The car buying journey has radically changed due to the digital boom over the past couple years. People are spending less time in dealership showrooms and more time researching and building out the perfect car. With the massive amount of information available on every model, it’s important to attract potential customers with inbound marketing strategies to provide the right content, at the right time.Read >
We all know about them and about 90% of us use them. So how can using emojis be beneficial to a marketing campaign? Well it’s as simple as understanding why we use them in our personal conversations to begin with. We use them to be precise in our messaging, be memorable, tell stories, transmit happiness, and most importantly for marketers it is how to attract millennials. In fact, emoji-based marketing campaigns have increased by 777% year-over-year according to Appboy study.Read >
If you’re getting frustrated that your emails aren’t driving the engagement you hoped for, don’t feel like you’re alone. Email marketers everywhere struggle constantly with getting people to click through their emails, let alone open them. Winning the hearts of customers through the inbox is a difficult task we’re faced with as marketers but it’s incredibly important and can’t be overlooked. With a 3800% ROI, email remains the most cost effective way to reach customers in a way that drives sales. So how do you create a great email campaign? Here are a few simple, yet effective ways to increase engagement in your emails.Read >
I started doing social marketing professionally almost right out of college and digital marketing has been the only industry I’ve ever worked in. I have been fortunate to see social media marketing go from being considered a time suck to being the most cost effective way to advertise to a targeted audience. Even though social and digital media has grown immensely over the last 10 years, I still find myself having to push for brands to allocate the appropriate budgets to advertise on social media. For your reading pleasure, here are 5 reasons you need to think digital when it comes to planning your marketing budget.Read >
From Facebook to Instagram to Snapchat to Pinterest, people everywhere are spending more and more time on social media platforms to engage with their favorite brands. But what about LinkedIn? Is it even social media or is it a tool for businesses? Simply put, the answer is yes…to both. LinkedIn tends to stick to the true essence of what social media was intended for which was social networking. With about 240 million LinkedIn users and about 200 conversations going on each minute, businesses and individuals connect with each other based on professional standards to foster relationships to enhance business activities. This is all well and good, but what does this mean for your business? The following 4 steps will provide you with a foundation that will support you as you try to grow your business with LinkedIn through lead generation, strategic positioning, and expanding your spheres of influence.Read >
When Facebook first started back in 2004, founder Mark Zuckerberg made it exclusive to his fellow students at Harvard. It grew in popularity, and it’s exclusivity began to die off as it allowed anyone age 13 and over with a valid email address to join by 2006. That brings us to today, 13 years after inception, Facebook now has over 1.7 billion users worldwide and provides individuals and businesses with countless opportunities every single day. The number of active Facebook users has grown so much that if Facebook were a country, it would be the most populated country in the world. Regardless of the industry you operate within, you can grow your business with Facebook. Here are a few examples for a few industries:Read >
Consumers have quickly adopted the emergence of Smart Speakers & Home assistant devices such as the Google Home and Amazon Echo. It is projected that over 30 million devices will make their way into homes across the world by the end of 2017. These devices paired with voice recognition in mobile phones and other smart technologies have made a noticeable impact in search engine trends. Bing projects that by the end of this year over 30% of their total search queries will come from voice recognition. This will undoubtedly equate to well over a billion searches.
With all this buzz around influencers, many of us ask ourselves: how can I become an influencer? Well, there is a way, but don’t just think it will happen overnight. Many of these influencers have worked diligently to achieve the authority they now hold. Some may have already had authority (such as athletes, celebrities, or influencers in the community), and others created their own influence. How can you create your own influence? With time and dedication, it’s very possible. Here are 10 steps to become an influencer in your field:Read >
If you’re looking for the next big thing, you’ve found it. Influencer marketing is taking the digital marketing scene by storm and it’s not slowing down. Influencer marketing is a different type of marketing that focuses on using key leaders to drive brand messages to the larger market. Instead of marketing directly to a large group of consumers, you instead inspire, hire, and pay influencers to get the word out for you. It’s essentially the 21st century version of word-of-mouth advertising, with the embrace of the different social media channels that share your voice worldwide.Read >
In the eyes of search engines, your link profile is one of the most important things in getting you to the top spot on the search engine result page (SERP). Building and maintaining a strong link profile is the first step to driving traffic to your website and achieving your organizational goals. Even as a digital marketing agency this is something we continually work on to stay up to date and looking as best as we can for search engines. It’s much more than just putting links randomly on your site however. How you acquire the link, where it’s placed on the page, the level of engagement it drives and a multitude of other factors go into how healthy your link profile looks to a search engine.Read >
2016 was a strange year. From viral videos of a gorilla to a guy named Daniel wearing white skate shoes to presidential candidates hashing it out on Twitter, I’d be lying if I wasn’t a little happy it’s all over, but what has this set the stage for? People are eating up the randomness the internet brings them and it’s becoming more and more of a staple of their everyday lives, making it even more important to understand how your target customers are spending their time online. So where does this leave us for 2017? These are the top digital marketing trends for 2017.Read >
Micro-influencers are influencers across social platforms (Facebook, Instagram, Twitter, etc.) that have somewhat of a smaller following than celebrities and monster influencers (such as the Kardashians), but have a strong loyal audience.Read >
Are you considering integrating Gmail Ads into your PPC Strategy? If not, you just may be missing out on potentially the best way to reach your current or future customers. With over one billion monthly active users, Gmail has many capabilities for your PPC strategies. Whether your strategy is to nurture leads, target new demographics or simply promote offers to a remarketing list, Gmail Ads from Google AdWords can add another point of contact for your audience.Read >
I know what you’re thinking…it’s 2017 and email is becoming increasingly irrelevant right? Well, not exactly. Marketers are still marveling at the massive ROI their email efforts produce, and continue to generate and nurture leads through the inboxes of their prospects. So how do you get the most out of your email marketing? These 5 tips will generate leads with email and set your campaigns up for success, establishing brand equity and increased value in your customers’ minds.
With the recent release of Google AdWords Click-to-Message ad capabilities, Google has once again given SEM managers yet another touch point to connect consumers with businesses. The Click-to-Message ad capabilities launched mid October and allows individuals to tap on a texting option which launches a user’s SMS app with a pre-written message tailored to the product or service that they’re interested in.Read >
Leveraging the potency of Google’s advertising service, AdWords, can help you reach more customers - and realize more value from them. As with any entity in the fast-paced search world, AdWords is continually - and rapidly - changing. Staying abreast of new innovations will help you utilize this tool for optimal results. Here’s what you need to know, straight from top digital marketing agency experts.Read >
Integrating paid search with your organic advertisings efforts is a great way to reach your audience more effectively, efficiently, and consistently. It can also be incredibly time-consuming. This is why choosing the most qualified PPC marketing agency is critical. You will save not only time, but energy and resources as well. The big question: how do you do it? Start with our 10-step guide to selecting the best agency for your business.Read >
Whether you’re looking to increase traffic to your site or foot traffic into your store, a strong PPC strategy is a must have in order to position yourself ahead of your competitors. Now that seemingly everybody has a smartphone, people can find information on whatever they want, whenever they want. Finding a local restaurant of your style or the closest boutique shoe store has never been easier, but showing up on the page is half, if not the whole battle. Hiring the right agency to manage your campaigns is of the utmost importance. Here are five reasons to hire a local paid search marketing agency to help you get the results you’re looking for.Read >
Deciding on how to implement a sound paid search advertising campaign is a big decision for your company. With over 3.5 billion google searches done every single day, showing up on the ones that matter could make a world of difference for your business activities. Given that you understand the importance of employing a rock solid PPC Strategy, how should you go about effectively showing up on the relevant searches? Should you hire someone within the 4 walls of your business or should you outsource the job to a paid search advertising agency? There’s no right or wrong answer for everyone, but here are some of the pros and cons of each choice.Read >
Outsourcing hotel marketing and advertising services to a digital marketing agency can definitely be an exercise in trust and relationship management. You want to be sure that whoever you trust with your hotel’s marketing strategy will deliver results and act as a true partner in the overall brand effort. How can you create a synergistic relationship with your hotel marketing agency while also keeping positive pressure on them to perform? Check out these 6 tips!Read >
Many hotel brands have a deep confliction about how they should manage their marketing services. Quite frankly, this is a debate that happens in all verticals and often there isn’t an obvious answer. Below outlines some pros and cons of choosing to hire a digital marketing agency for your hotel’s marketing efforts opposed to hiring an additional in-house resource. To be fair, we are biased as we are an agency with a successful track record working with hotel brands in the digital space. However, our experience has taught us the pros and cons of the agency/brand relationship.Read >
Few careers are as fun and frustrating as social media marketing. Despite how fast technology is changing, social media marketing is still young and misunderstood. Some people think that Facebook and Twitter are magical marketing worlds where everything goes viral. None of this is true! My friends, here are 5 truths about social media that may not be warm and fuzzy, but you need to hear!Read >
In order to prep for paid search trends in 2017, we need to understand what has worked in 2016. Paid search advertising is an ever evolving market, and getting ahead is what will help your business stand out. Paid search campaigns require constant research, updating and implentation of strategy. Here are 6 paid search trends you should prepare for in 2017:Read >
Why do so many people break New Year’s resolutions that they were so excited and motivated to accomplish? One reason is that they expect to achieve a year’s worth of progress in a few days or weeks. Anything less can be de-motivating. If, however, you have your eye on the long-prize, progress builds and gains momentum. When it comes to inbound marketing, start 2017 out on the right foot. Set realistic goals, employ sound strategies, and trust that the small, steady steps will lead to significant changes.Read >
Yes, email marketing is still a “thing,” and yes, it can be an effective technique for marketers to build a successful inbound campaign. In fact, as many as 83 percent of B2B marketers use email, according to the Content Marketing Institute. And yet, only 58 percent of these professionals feel the method is effective. There is a gap here - one that it can benefit your brand to close. When used optimally, email marketing can help you engage leads/customers, drive traffic, and foster connections between you and your target audience. How?Read >
It’s no secret that we live in a time where the internet is the go-to place for information, especially with the increasing speed and ability of smartphones. How do you keep up with this fast paced lifestyle as a business that thrives on local community engagement? There has to be a way for you to maintain a strong online presence and continue to drive traffic, as well as sales. Hiring a local agency can help you with local SEO in a multitude of ways. Not only does this allow you to maintain focus on what you need in order to continue to optimally run your business, it puts your online presence in the hands of professionals. Below is a checklist of tactics to make sure a local digital marketing agency implements in regards to search engine optimization services.Read >
1. Check their Inbound Commitment
Choosing the right inbound marketing agency is a big decision for your business and comes along with a boat load of questions. The biggest question for both you and the agency is whether or not you’re a good fit for each other. How much of a commitment do you need from your agency? Are you only looking for inbound or are you also looking for traditional digital marketing services? There’s no right or wrong answer but this is an important question to ask. The agency should be able to match what you need, whether it be strictly inbound or a mix of inbound and other digital marketing strategies such as SEO, PPC, or email marketing.Read >
The buyer’s journey has transformed in recent years, thanks in large part to the internet and easy access to endless information. Consumers aren’t traveling the same path, nor at the same speed, towards conversion as they have in the past. The question is has your sales team adapted? If not, it’s time to get a map of this new journey. Read >
It’s hard to imagine that there are still businesses out there that don’t quite appreciate the power that digital marketing and social media have. It’s actually pretty common that a new business wants to get discovered and increase sales, but don’t want to invest the time or money in a proper social media strategy. While there are some great benefits to creating a successful social media strategy, not having one can really hurt your business. Here are 5 reasons why!Read >
If you think it is just another buzzword, just another trend, consider this: everything - everything - today is social. The traditional roles of business and consumer have been overturned. Twenty-first century consumers are informed and savvy - most of all, they have options. They no longer wish to do business with faceless, soulless corporations. Consumers want to support - with their influence and their wallet - brands with which they connect. Social media marketing provides this opportunity. With a strong strategy, you can leverage social to drive revenue from social media and reach business-critical goals.Read >
Social media is constantly evolving and can be hard to predict. Who could have predicted the popularity Chewbacca Mom of Pokemon Go? We can’t predict what will be popular in the coming years, however we can set ourselves up for success with some best practices and logical anticipation based on user behavior and industry trends. Reasons your social media strategy failed in 2016 could have to do with your marketing efforts. Having a solid social media strategy will help you navigate towards business goals through the ever changing social landscape. Check out these 5 steps to creating a successful social media strategy in 2017.Read >
Imagine a cocktail party, filled with all the colleagues, clients, associates, contacts, and connections you need to help you reach your business goals. Now, imagine that you’re late, you insult some guests, while ignoring others. You talk, loudly and endlessly, about your favorite topic: you. And, worst of all, you eat all the bacon-wrapped shrimp. How effective is that party in driving your career and company to new heights?Read >
Now that Pokémon Go has been available for a while and we have all calmed down, it’s time to start thinking about how we can cash in for ourselves and on behalf of clients. Now, before we dig into the different ways we can use Pokémon Go for marketing, let me first say we have to be tactful. Time and time again something becomes popular and we (marketers) absolutely ruin it. Approach marketing with Pokémon Go with the commitment to become a part of the experience, not hijack the experience. Agreed? Great! Let’s proceed.Read >
The hospitality industry is evolving at a blisteringly fast pace: hotels face increased competition from “nontraditional” sources, such as Airbnb. Consumers are savvier - with more tools at their disposal; websites inundate guests with a deluge of information; and a greater share of bookings is made online. A hospitality digital marketing strategy is essential to compete - and thrive - in this business environment. But are you getting maximum value from your hotel marketing agency?Read >
Why should you hire an inbound marketing agency? There are many factors to consider when deciding which path to choose, but always remember to keep in mind, marketing agencies ae designed for a reason...to get you results. Weighing out the pros and cons of in-house marketing versus hiring a marketing agency will show you that hiring an agency will acutally save you money and get you better results. Think of it as a package deal as opposed to having to go out and find indivudals to independently complete business objectives and leave it to you to peice together.Read >
When your business grows, it doesn’t mean simply doing the same thing with more people or more clients - it means scaling up. It means altering your business model to adapt to growth - and to maximize opportunity. And, when it comes to the fast-paced, constantly evolving world of online marketing, it may mean engaging those with the time, resources, and expertise to help you conquer the digital frontier and reach key goals. Is the right move, right now, to hire a digital marketing agency? Or can you handle your marketing needs in-house?Read >
If you like snapchat, you’ll love this. Snapchat introduces Snapchat memories: A super easy way to save your snapchat stories and re-watch them over and over again. How? Just open the Snapchat app and swipe up from the camera to open memories!Read >
Google has remained at the top of the search engine world for nearly two decades - an eternity in technology years. The giant has done so not by adapting to the needs of consumers, but by shaping them. From autocomplete to semantic search, the minds at Google have given searchers what they need - before they knew they needed it. It’s not surprising, then, that a new change was recently rolled out. The world’s biggest search engine extended the length of titles and descriptions.Read >
As the world becomes more digitally connected, we are being targeted with hundreds of thousands (if not millions) of content pieces daily. To avoid having our brains actually burst from content overload, we have learned to pay less attention to irrelevant or inconvenient content on our desktop computers and mobile devices. Microsoft is particularly interested in how the internet has influenced human behavior and found that the average human attention span is rapidly declining. In 2000, humans had an attention span of 12 seconds. In 2015, a study showed that humans now have an average attention span of just 8 seconds…. which is less than a goldfish. No wonder it’s hard to keep the Game of Thrones storyline straight.Read >
How do you break into your market? Make an impact in your industry? Is it all about knowing the right people? In a word: yes. So... what if you don’t have the connections? Make them, and fast.Read >
Do you know how much available cash your business has at any one point? Do you know what you do for sales or how much you’ve got in the bank? When it comes to business, numbers is the game. You have to have a solid handle on the facts and figures to ensure that your business thrives. But would you believe that a large number of business owners don’t know what their close rates and sales opportunity numbers are? Do you?Read >
Knowing what type of marketing strategy to use for your business can be tricky, especially if, like most entrepreneurs, you’re not a marketing expert. Most business owners are fantastic when it comes to handling customer service and the finances but often fall flat when the subject of marketing and social media comes along. They don’t know the difference between inbound and outbound marketing, not to mention knowing which type of marketing strategy would be best for their business. It does present a learning curve - but one that can be overcome with information and insight.Read >
Attention business owners: cold calling, aggressive sales tactics, and overbearing techniques have gone out the window. To effectively engage your customers and increase sales, take time to perfect the art of inbound marketing. Through this process, you can drive traffic to your website and then convert that traffic, those visitors, into customers. Inbound marketing is about building a relationship with your customers rather than trying to forcefully sell them something.Read >
Step 1 for Branding Done Right: Perfect Inbound Marketing
What, exactly, is branding and why is it so critical for 21st century organizations? One mistake that many new business owners make is in not realizing how important branding is; but even more troubling is that far more don’t even understand what branding is. It is a mistake that can derail even the most promising companies. On the other hand, getting branding right delivers a key strategic advantage that can put your business on track for success.
How many times do you check your social media feed daily? Once? Ten times? Thirty? As of 2015, the average person visits Facebook at least once a day, and many of those people visit multiple times a day. When you factor in the time they take to check other sites, like Twitter and Instagram, you’re adding up to at least an hour a day that people use to peruse social media sites. Why, then, don’t you utilize social media to help your business to grow?Read >
In the early days of the internet, SEO - or search engine optimization - was easy. Use the right keywords, and boom… your website was at the top of the search engine results pages. Times have changed. Today, sites face enormous competition and search engines have laid down the law in terms of quality standards. SEO has evolved, and it’s important to understand what the “new SEO” is and how inbound marketing fits into the equation.Read >
Do you remember back when blogging was firmly controlled by moms? Women popped online to vent their frustrations to a community who understood. Blogging has come a long way since then. Now, not only are there bloggers for every field from politics to celebrity gossip, businesses also utilize this platform to help them to capture the attention of potential customers.
Inbound marketing is the act of advertising for your site through many different traffic channels and directives, such as video, blogs and podcasts, whitepapers, newsletters, search engine optimization, social media marketing, and other content marketing services. The idea is to attract potential customers through different phases of the purchase cycle. Hubspot is an online tool that many digital marketers use for content creation and distribution for multi-channel outlets throughout lifestyle marketing spheres. It’s a great tool to assist your off-site SEO efforts.Read >
Search Engine Optimization tactics have been evolving tremendously over the past several years. This is seen clearly within Google Analytics, when our ability to review the majority of keyword traffic was removed. It’s seen clearly within the Search Engine Results Pages (SERPs), wherein Google will often display a full answer (through the knowledge graph) above the actual website listing results. You cannot simply optimize your website for the keywords you’d like to show up for, and resign to no other continuing organic online marketing efforts. Inbound marketing and the growth of social media marketing has significantly increased organic search results, and will continue to. Learn more about how using inbound marketing to increase SERP results.Read >
Facebook, the world’s largest social media network, is launching an “immersive and expressive” experience that will enable businesses to tell their stories in vibrant, compelling ways. Canvas empowers brands to retain maximum control over their message – while delivering it to audiences in a powerful way.Read >
“It’s not a photo. It’s not a GIF. It’s a Boomerang.”-InstagramRead >
Happy Monday! We hope everyone had a great Easter weekend. Start your week with our latest edition of what’s hot and happening in the world of digital marketing. To help you stay up to date with digital marketing news, here are some of the biggest stories you need to know about right now:Read >
Google has been making quite a few changes to the main SERPs (Search Engine Results Pages) in recent months. In an effort to “clean up” the view, they continued with the decision to have the right hand side PPC ads removed in mid-February 2016. Google’s idea is to align all efforts, and make the desktop experience more similar to that of the mobile experience. With this change, you may see a completely bare right hand side of the Google SERPs screen [like the screenshot below].Read >
Lots of big changes in the Instagram world this month! Around March 15 we learned that the social network will be switching its feed from chronological to best posts first- something that will likely be popular with users, but marketers were not too excited about. Yesterday Instagram revealed an updated web interface that includes a notification tab that’s identical to what you see on the mobile app. Check it out-Read >
West Palm Beach, Florida- Addison Development, a premier estate builder of luxury homes in Palm Beach County, recently hired THAT Agency to design and develop its new website. Seeking a new website design that’s both modern and user-friendly, Addison hired THAT Agency based on their website design services and digital marketing expertise.Read >
Happy Monday! Kick off your week with our latest edition of what’s hot and happening in the world of digital marketing. To help you stay up to date with digital marketing news, here are some of the biggest stories you need to know about right now:
1. Facebook launched Canvas, “a new post-click, full-screen, immersive mobile ad experience on Facebook that loads nearly instantaneously.” The Canvas tool is currently available to all advertisers in Power Editor.
2. Last week Facebook rolled out Reactions, an extension of the Like button that lets users choose from six other emotions ranging from love to wow to angry. Here are some things that marketers need to know about Facebook Reactions.
3. It was confirmed that Google will no longer be showing ads on the right side of desktop search results. There are, however, two exceptions: Product Listing Ad (PLA) boxes and ads in the Knowledge Panel.
4. LinkedIn has introduced a service called LinkedIn Account Targeting. It allows marketers to run targeted campaigns on a large scale, capable of targeting people at up to 30,000 companies at once.
5. We know this is old news, but were you aware that loser.com redirects to Donald Trump’s Wikipedia page? It never fails to make us LOL.Read >
If your business sells products to other businesses, or you’re trying to reach people in the workplace, LinkedIn is the place to be. Many companies have sales people pounding the phones all day long, but many are overlooking the opportunities that lie on LinkedIn.
While THAT Agency can help your brand use social media to increase brand awareness, increase website traffic and generate leads, there's a lot that sales people can do to turn leads into customers. Here are some ways that sales people can use LinkedIn to increase leads and sales:
Join relevant LinkedIn groups
LinkedIn allows each user to join up to 100 groups, and these groups are one of the easiest ways to connect with more people in your industry. Here you can share valuable content that demonstrates your expertise, engage with people who may be interested in what your company offers, and/or find out who may be interested in your product by posting an open-ended question.
Let’s say you work for a company that offers a service for real estate professionals, and you want to be in groups where agents, brokers and vendors are. Once logged in, you can start by entering “real estate” in the search bar, and narrowing the results to just “groups” on the left. There are 17,640 LinkedIn groups related to real estate- join some that have a good amount of active members.
Use search filters to discover leads
Once you’ve joined some groups, it’s a good idea to filter the membership list to find prospects. You can do this by going to the Members page and running a filtered search to find exactly what you’re looking for.
Utilize the advanced search tool
LinkedIn offers a great tool to find people who can become leads- the built-in search tool. To use this, click the “advanced” link to the side of the search bar at the top, and get as specific as you’d like with your search. From here, you can start a list in a spreadsheet. Just copy their full information or even the URL of their profiles. Once you’ve done that, it’s time to start connecting!
Personalize your invites
When you connect, be sure to personalize your message- there’s nothing more boring than the generic “I’d like to add you to my professional network.” We recommend starting with a personal sentence or two, and then explain why you want to connect, how you found the person and the value you bring to the person as a connection.
Make sure your profile is optimized for connecting- Start by making sure you’re using your full name, you have a profile photo (preferably a professional headshot), and a detailed headline- these are the first three things a person will see when you try to connect.
Welcome to our latest edition of what’s hot and happening in the world of digital marketing.
To help you stay up to date with digital marketing news, here are some of the biggest stories this week:
1. The reviews are in for the 2016 Super Bowl ads. Check out every spot again, and whether Ad Week gave it a thumbs up or thumbs down.
2. Facebook has rolled out private message page replies, allowing a Page to reply to a comment on a post with a private message. Check it out:
3. Instagram has begun running its first 60-second video ads, starting with T-Mobile and Warner Brothers. Previously the maximum length for video ads was 30 seconds.
4. Twitter might be switching to an algorithmic timeline, and users are completely losing their minds over it. Don’t believe us? Just search #RIPTwitter.
5. From a hangout this week, Google Webmaster Trends Analyst John Mueller stated that Google prefers shorter URLs, stating “If we have two URLs and one is really short and sweet and this other one has this long parameter attached to it and we know they show exactly the same content we will try to pick the shorter one.”
6. Hashtags were down in this year’s Super Bowl TV spots, and social networks were rarely mentioned:Read >
1. You can now watch live Periscope broadcasts on Twitter without ever leaving the app. This functionality is initially rolling out on iOS, but will likely come soon to Twitter for Android and the web.
2. Twitter has also introduced Conversational Ads, which “make it even easier for consumers to engage with and then spread a brand’s campaign message.”
3. The Super Bowl is right around the corner- and the average cost of a 30-second slot during the game has soared to $5 million this year! Here's everything we know so far about which brands are advertising with Super Bowl commercials and what they've got planned.
4. In the last week, many SEO professionals and webmasters reported major ranking changes in Google as the search giant updates its Core Algorithm. Google claims that this is not Penguin, but rather just common core ranking algorithm updates.
5. A new study from Nanigans found that advertisers continued to increase their ad budgets on Facebook in Q4- especially when it came to Facebook video ads, dynamic product ads and carousel ads during the holiday shopping quarter.
6. Snapchat plans on competing with Facebook for advertisers’ dollars with ad targeting, new business bosses and a possible algorithmic feed.
7. On February 8, all Chipotle stores will close for an hours-long safety talk. Will it help, or taint the brand even more?Read >
We have created a modern and very stylish one page portfolio/resume template design that you can download. Our online resume templates were created using Photoshop Creative Cloud. Please download and use as you please. It is completely editable. Enjoy.Read >
It amazes me that more of our clients don’t ask us about how to build an email marketing list for their business. In fact, we’ve had some tell us that they don’t want to build one because they don’t see the point.
Building an email list is one of the most important things a business can do, and here are some reasons why:
1. Sales lead generation. Think about it: these are people who have actually opted in and said, “Yes, I am interested in what your brand offers, and how it can benefit me.” Why wouldn’t you want to have a list of these people compiled, ready to go whenever you have a message you’d like to blast out? If your brand introduces a new product, or has a special announcement, why post to social media and hope your customers see it when you can deliver the message directly to their inbox?
According to renowned marketer Neil Patel, email continually outperforms other channels that he’s tested. Not only does he see a high conversion rate, but email blasts bring a focused audience back to his site on a continual basis.
2. You “own” it. I consider social media followers to be “rented” because you’re just borrowing space on the social platform, and playing by its rules. These sites can update their algorithms at any time, reducing your organic reach, wiping out some of your fans, removing your reviews, and more. But with email you will not lose any of the momentum you’ve built up (unless people unsubscribe).
3. It’s cost-effective. Besides word-of-mouth and positive online reviews, email marketing is one of the most cost-effective ways to market your brand. Using social media to build an email list doesn’t cost much, and email marketing platforms such as MailChimp or Constant Contact are fairly inexpensive. And if you compare these costs to direct mail, you can really see savings.
4. You’ll gain insight on what consumers want. When testing ways to build your email list, you’ll learn a bit about how to capture your customer’s interest. For example, creating a contest where users subscribe for a chance to win a prize might be a way to generate emails in a short amount of time. Or maybe they are more interested in subscribing to receive a special coupon. You will learn how to get them to act, which can help when promoting sales and products.
Also, once you have built up a list, you can experiment with different copy, creative, and campaign concepts to discover what works and what doesn’t.
Tell us why you built your company’s email list, and how it's helped your digital marketing strategy in the comments!Read >
It happens to even the best of companies. Every once in a while, a customer gets upset, and leaves a negative comment on social media. Luckily, handling the situation in a quick, appropriate manner can actually help brands increase customer loyalty and retention. According to an NM Incite study, 71% of consumers who experience positive customer care on social media are likely to recommend the brand to others, compared to 19% of customers who don’t get a response.
Here are some tips for dealing with negative comments on social media:
Put together a plan with your client in advance
When complaints come through, reacting quickly is essential. Creating an action plan with your client in advance will make things smoother when a problem arises. Figure out an idea of how they’d like you to respond, and identify a person (usually a manager) from the company who will be the one to reach out to the unhappy customer. When a complaint comes in, notify this person immediately.
Respond as quickly as possible
Try to respond to complaints as quickly as possible- within one hour is the ideal amount of time. You don’t have to have an answer, or resolve the problem immediately, but acknowledge the issue so they know that someone is looking into it. Let the customer know that you are alerting a manager, or that someone will be in touch shortly. This helps you manage expectations, and it gives the customer some peace of mind.
Acknowledge mistakes, and be (genuinely) apologetic
A realistic customer knows that nobody is perfect, and acknowledging a mistake usually works out better than trying to hide it. This should eliminate some negative back-and-forth conversation with the customer, allowing you to move to the next step- solving the issue- much faster.
When you apologize on social media, make sure it’s personalized and genuine. It’s pretty easy to tell when you copy and paste a generic response, and it can come off as you not caring. Show that you are a human, and you genuinely care about fixing the situation.
Get the conversation out of the public eye ASAP
Unless the complaint comes in via private message, all communications on social media are there for the public to see. Unfortunately, I must tell you that 95% of complaints are NOT delivered in a private message. Angry customers usually want others to read about their experience, and they don’t care how many people read it.
When this happens, try to move the conversation to somewhere private as fast as possible. You can do this by apologizing, and then asking them to send a private message with their contact details, so somebody can reach out to discuss their situation.
Don’t just delete negative comments
Understand that deleting negative comments does NOT solve the problem. In fact, deleting a complaint and ignoring the customer will usually result in the problem getting worse, as the customer will likely keep commenting until you acknowledge them. Always, always respond and try to fix the issue.
I only recommend deleting a negative comment if it is profane or downright disrespectful.
Welcome to the last edition of what’s new and hot in the world of digital marketing news for 2015. We wish everyone a Merry Christmas, and lots of happiness and success in the new year!
1. Facebook is taking on Yelp with it’s new Professional Services feature, which gives people the ability to find the highest-rated businesses in a given area. This feature is currently desktop-only and hasn’t been officially announced by Facebook yet.
2. Facebook has rolled out Live video streaming for verified pages. With Live, sports teams, media companies, brands, and other verified Pages can make announcements, share news updates, take fans behind the scenes, host Q&As, and more.
3. Search Engine Journal has released 10 digital marketing trend predictions to watch out for in 2016. Among the things they expect to really take off in the new year: social ads, Facebook Messenger for Business, native advertising, video, and podcasts, to name a few.
4. With video being as hot, hot, hot as it is, it’s important to have some told to simplify (or kick start) your brand’s video production. Check out these video tools for social media marketers.
5. Link building is an extremely integral part of digital marketing – specifically organic marketing. Here's what link building is going to look like in 2016.
6. One of the most challenging parts of a web designer or digital marketer’s job is finding interesting, high quality images to use. Just to make your life a little easier, we’ve created a list of the best FREE stock photography sites. You’re welcome!Read >
Link Building is an extremely integral part of digital marketing – specifically organic marketing. However, over the past several years, with the continuous growth of the digital world, we’ve seen link building constantly be remolded. Google and the other search engines are getting far more fine-tuned with their algorithms in detecting real backlinks vs. spam backlinks. With all of these changes to the strategy, the real question is: will there ever be a new way to gauge SEO value/authority?Read >
If you look into the Search Analytics report within your Google Search Console (formerly referred to as Google Webmaster Tools) this week, you probably noticed an out-of-place vertical black line in the middle of your performance graph data. The update is highlighted on December 14th, when Google made some updates to the way in which it pulls in, processes, and logs all of the visibility/visitor (click and impression) data into the Search Analytics report. The great part about this highlight is that Google has always been making small (and sometimes larger) changes to the algorithms that gather data into [previously] Google Webmaster Tools, and [now] Google Search Console. However, they often didn't update us. Furthermore, this allows us a great way to look back (when comparing month over month data, perhaps) and and see that if there's a big discrepancy - we quickly remember why; there's a reminder there.
If you're having trouble locating this update, you can see it directly within the Search Analytics screen of your Google Search Console. It will look like this:
In this Google support page about data anomalies, you can see more information about this, and other anomalies (from past dates). Google states the there are two reasons for this alert; they are as follows:
Go into your Google Search Console and take a look. You might already be able to see increases in your traffic (impressions and actual clicks). - Though we would recommend waiting at least a week or two to see if the changes aren't just a coincidence. (If you look at the trend(s) in the above report: while it might seem like there was an increase on Dec. 14th, we know that its likely not related. The trend has already started to decrease again, and when looking at the full month, we can see those fluctuations occurring throughout...)
If you are looking at Google Webmasters Search Console and thinking it's all just jibberish to you, call the expert SEO specialists at THAT Agency in West Palm Beach, FL. Our professional search engine optimizes always stay up to date on the latest digital marketing news, and are here to help YOU see results! Remember, at THAT Agency, it's all about YOU! Contact our digital marketing firm today for search engine optimization consulting and packages details.
UPDATE: Google had originally stated that the update only affected websites; however they have since come out to add in the addition of the data from the new app install button, as also making an effect on the data. The following was added to that Google Support page:
What do websites, blog posts, presentations and social media posts all have in common?
They all require images (well, the engaging ones at least).
One of the most challenging parts of a web designer or digital marketer’s job is finding compelling, high quality images to use. Not only are many cheesy and outdated, but they also cost money. Fortunately there’s been an increasing amount of websites popping up that offer free stock photography, and some of them are pretty great. Here’s a list of some free stock photo sites worth checking out:
Unsplash is my personal favorite. It features a collection of free high-resolution images, and I have yet to see one that is tacky. The site includes many landscapes, and refreshes with 10 new photos every 10 days, so there’s almost always something new to choose from.
Gratisography features free high-resolution images taken by Ryan McGuire of Bells Design. New photos are added weekly, and all are free of copyright restrictions. There are many quirky images of people and animals on here, but also some nice outdoor shots.
Splitshire is a collection of free stock photos taken by Daniel Nanescu, updated almost daily. This site features more photos of people and objects than nature.
New Old Stock features vintage photos from the public archives, and are free of known copyright restrictions. What I like about New Old Stock is that most photos have a description below of where the photo was taken, or what it’s all about.
PicJumbo is a collection of free photos for commercial & personal works. New photos are added daily from a variety of categories including abstract, weddings, nature, food, technology and also seasonal categories like Christmas.
Life of Pix, created by Leeroy advertising agency in Montreal, offers free high-resolution photos with no copyright restrictions. New photos are added to the site weekly.
Negative Space posts 20 new free, high-resolution photos each Monday. You can search photos and sort them by category, colors and copy space position.
Superfamous Studios, the LA-based studio of Dutch interaction designer Folkert Gorter, allows you to use it’s photos as long as credit is provided. The site features many aerial and landscape shots. (Also, how cool is the kaleidoscope background on their homepage?)
IM Free is a curated collection of free web design resources, all for commercial use. Some collections include templates, business, people, sports, nature, transportation, cityscape and more.
Lastly is Little Visuals, a site that has some great photos (mostly landscapes). Sadly the owner of the site passed away in 2013 and thus no longer provides new pictures. All photos that have been posted were released under the creative commons license public domain dedication.
What are your favorite stock photography sites? Let us know in a comment!Read >
In 2015, marketers spent more budget on Facebook retargeting, and with good reason. Their impression reach doubled, their cost-per-actions reduced by 33%, and the research also suggests that they achieved this without annoying consumers.Read >
Many new developments have been rolled out by Google AdWords for Shopping campaigns; in fact in just the last six months, there has been more than ten major, newly-launched tools and shopping ad enhancements by Google! If your products are being advertised on Google’s Shopping Feed, are you taking advantage of all of the new capabilities? We’ve broken down some of the biggest, and most beneficial highlights into three categories: Merchant Feed Setup, More Product Sales, Better Return on Ad Spend.Read >
Callout Extensions were launched in Google AdWords about a year ago now. We’ve seen tremendous strides with this additional ad copy opportunity. Not only does it allow you to highlight certain attributes about your business or product that you may feel would be wasted within your precious 25 characters of actual ad copy, but it also offers you the best opportunity with paid search ads: more real estate within the SERPs!
Google recently launched Dynamic Callout Extensions. Dynamic callout extensions will automatically pull in different business and product highlights, straight from your website, to let your users know what’s special about you! These highlights will then be added dynamically to your PPC ads, as callout extensions. Similar to regular callout extensions, they will not be clickable, but will offer your ads more real estate on the SERPs. However, if you have already created your callout extensions and implemented them on an ad group or campaign level, your manual extensions will override Google’s dynamic callout extensions.
Of course its best practices, whenever setting up a PPC campaign within Google (or Bing), to add in your callout extensions yourself. Ultimately you’re the expert in your company and choosing your own callout extensions tends to provide the best leverage against your closest competitors. However, just in case you miss anything, you can now rest assured that Google has you covered with the new dynamic callout extensions.
Is all of this just Chinese to you? Have you been looking for and internet marketing company, or just someone to assist with your company’s PPC advertising? Contact the experts at THAT Agency in West Palm Beach, FL. With a team specializing in all industries from robust hospitality marketing and automotive advertising, to unique, boutique stores and ecommerce sites, make THAT Agency part of your team and let the results follow suite!Read >
We have created a clean and stylish Photo Gallery that you can download. It is an InDesign file that you can use to create your own iPad App or Interactive PDF. It is a fixed landscape layout sized for the iPad. There are 15 placeholder images, but of course, you can add or remove as many as you like.Read >
As we approach the final month of the year, I predict that 2016 will be the year of Periscope. A Twitter-owned app that lets you share and experience live video streams directly from your smartphone or tablet, Periscope has become a new favorite social media platform of many, and it’s only going to grow from here.Read >
West Palm Beach, FL - After the design and development commenced on Salutron's sister website, for LifeTrakUSA (www.lifetrakusa.com), THAT Agency focused on creating a new look and feel for www.salutron.com. With so much invested in their technologies, Salutron relied on THAT Agency to accurately depict their company, and create a reflection of their capabilities.Read >
It's no secret that just about every brand is on social media these days. While most brands maintain a presence on sites like Facebook, Twitter, Pinterest and more, it is easier for some than others to engage with fans and run successful promotions. Alcohol brands are known for being key content creators on social media, creating campaigns that capture the attention of many while successfully promoting their brands across multiple platforms.Read >
In this Adobe Indesign tutorial, I will create a contact forms. In my previous Adobe Indesign tutorial, I created a testimonial slider. There is an Indesign template that you can download and use for your own projects (bottom of page). You will need to choose your own fonts, images and text content.Read >
In this tutorial, I will create an Interactive Slider for the Testimonial page using Adobe Indesign. I will also provide an Indesign template that you can download and use for your own projects (bottom of page). You will need to choose your own fonts, images and text content.Read >
We have reached an incredible point in the world of online search. In May 2015, Google confirmed that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” Then, in October of 2015, Google stated that mobile searches now exceed desktop searches worldwide! So, needless to say, it’s time for many companies to put a lot more focus on their mobile search engine optimization strategy online. Thanks to some research done by Searchmetrics, we now have a better understanding of the ranking factors for “mobile-friendliness”. The information will be broken down into three sections: technical components, user experience, and content.Read >
1. According to eMarketer, 32% of U.S. companies with 100+ employees will utilize Instagram for marketing this year. This number is expected to increase to 49% next year, and 71% in 2017. eMarketer even went as far to suggest that Instagram may be more popular with marketers than Twitter by 2017.Read >
The Local search results continue to evolve, especially over the past several months with mobile surpassing desktop in online searches / website visits. In order to not be left behind the pack, every online marketing needs to stay up to date with the changing climate of local searches, and local SEO stats. At THAT Agency, we’re prepared to help your business expand and thrive in the ever changing vertical of local online searches.Read >
Google has recently updated their local search results pages to show only a few local results. Before the update, if your business was ranking anywhere between positions 1 through 7 locally, you’d most likely be appearing on the first page of Google’s SERPs. Now, Google has chosen to show only the top 3 local results, followed by the usual organic search results. So what does this have to do with your business? Before we jump into it, check out the below summary of ranking variables and their influence on search.Read >
With all of the competition on Facebook today, it’s getting harder for brands to get exposure. And even if your posts do show up in a consumer’s News Feed, are you posting in a way that they will notice your content? Below are 6 ways to create Facebook posts that will attract more engagement:Read >
Advertising car dealers is kind of a different world than most other digital marketing strategies. Changing up the strategy mid-month often becomes the norm, based on directive from the OEMs, and getting leads tends to be the main key performance indicator (KPI) that we can track. Well, you may have seen over the past few months that Google has recently come out with a new dealership-specific mobile ad layout, called Dealer Ads, or Automotive Ads for Dealers – formerly Dealership Listing Ads (or DLAs).Read >
Plugins add more functionality to your site. With thousands of WordPress plugins for designers available, it can be time consuming locating, researching and implementing a plugin for your site. And then after all that time spent, the plugin may not even work as expected.Read >
Facebook Is Trying E-Commmerce Again
Facebook has recently begun once again allowing a handful of brands sell their products directly through a new “shop” section on their pages. This comes because Facebook wants companies to update their Facebook pages with a collection of their products. The idea is that users will be able to browse and shop from these pages. To learn more, click here.
In a recent study done by BrightLocal, it was found, not surprisingly, that a vast majority of users were less likely to consider a business if it had poor local business reviews. In fact, they found that 87% of users won’t consider a business with low ratings! As a local business owner, this is when you start thinking how can I leverage my reviews to make sure those roughly 90% of users don’t skip over my business?? And that is where we say, get in touch with THAT Agency here in South Florida!Read >
When we tell people that one of our specialties here at THAT Agency is social media marketing, they often assume that means we just post and monitor posts on Facebook all day. While that is one part of the job, what we do for our clients spans such a larger range. There are, of course, other social media sites other than Facebook, each with their own set of best practices and paid advertising platforms. And if you’re active on any social media site, chances are you’ve seen a contest, sweepstakes, poll, or interactive promotion of some sort.Read >
For any advertiser, we know that Brand campaigns are the essential bread and butter of any digital marketing campaign. The reasons for why all agencies should be maxing out of their Brand campaigns are endless (and more likely than not: already so ingrained in each one of our heads already!) One of the greatest pluses of working with Brand campaigns, besides their lowest-funnel/highest performing tactic, is the fact that the average CPC for Brand campaigns are usually the lowest cost per click your client will have to pay across all other campaigns. [This is also due to lots of reasons, being that a client’s Brand campaign should trigger the highest possible quality score (since their brand is exactly who they are).] However, over the past few months reports have shown that Brand CPCs have been steadily (and in some cases: rapidly) increasing. There are a few ways to combat these rising brand cost per clicks. We'll walk you through some sure-fire tactics for optimizing paid search Brand campaigns...Read >
[vc_row][vc_column][vc_column_text][/vc_column_text][vc_empty_space height="20px"][vc_column_text]In this video tutorial, I will be adding an anchor link to a Wordpress page. I will also show how you can use text and images to link to anchor links in Wordpress, from a slider. I will be using Revolution Slider for this example.Read >
If you’re looking for ways to improve your company’s social media marketing strategy, I hope you have considered Instagram. While it is still new and often overlooked by businesses, it is a great platform for increasing brand awareness, creating relationships, and ultimately driving traffic and sales. If your business isn’t already using it, my first tip is to stop what you’re doing and create an account.Read >
With just over 20 percent of the desktop search market share going into April 2015, Bing is too big to ignore in the search market. Google continues to be the reigning champ amongst search engines, so it’s still a good idea to make sure your website is meeting their requirements, but it’s time to shift a bit more focus towards want Bing wants.Read >
In our last post about Google's Mobile Playbook, we talked about the new tracking tool Google has created to allow us to start estimating all sorts of KPIs that can be a direct reflection of advertising efforts, through the massive amount of mobile traffic [most] websites are receiving. We touched on the fact that there is such a tool, but we truly delved more into the questions you should be asking yourself, as a company, to enhance your position on this new mobile-centric atmosphere. Now we’ll really get into the nitty gritty of Google’s Full Value of Mobile tool; how to use each tracking system, when, where, etc.
Google believes that through our “constant connectivity” to which mobile has provided us, there are five new ways in which we obtain customers, and ultimately transactions. Once you click inside each particular option, you are sent to a section that will offer you further details, as well as the choice of entering your data in manually, or even uploading it directly from Google AdWords. Those five paths are as follows:
In Store: A lot of discussion lately has been about local searches and optimizing local SEO. The reality is that the majority of local searches are for a common reason: finding a storefront that offers the product/service the user is looking for. Mobile devices have always been used for this use – particularly when people are on-the-go.
Today, there are tons of digital marketing “experts” of extremely varying levels of expertise when it comes to marketing companies online. Just because someone has worked with crucially important digital marketing tools such as Google AdWords, Bing Ads or Google/Bing Webmaster Tools, does not mean that person is an expert. When you hire one of these lesser-experienced marketers for your company, you run the risk of wasting company time and money. For instance, let’s say you need to quickly hire a search engine marketing “expert” to create and manage your company’s Google AdWords campaigns, so you figure you can cut corners and pick the smartest guy who will work for the least amount of money. That person may know how to set up and maintain an AdWords campaign, but can they make sure you’re paying the least per click? Can that person analyze your website, your target keywords, your competitor’s keywords and other factors that affect your ad’s rankings? Can that “expert” format your ads to receive the most profitable clicks to save you money on junk clicks? If your “expert” cannot optimize your campaigns, you could be paying way more per click than you should be. Let’s say you saved $100 per month on your budget ad campaign manager, and let’s say, due to their lack of expertise and knowledge, they leave you paying an extra $3 per click, per day. Let’s say you get 10 clicks on your ads per day.Read >
Pinterest has become the newest social media site to join the social commerce arena by announcing the launch of its Buyable Pins - a simple, secure way for brands to sell their products on Pinterest. The social network is estimating that in the near future, more than 30 million pins will be “buyable,” from a handful of major retailers including Macy’s, Neiman Marcus and Nordstrom, and thousands of Shopify and Demandware stores.Read >
People today don’t just use Google and Bing to search for information; they also use social media platforms to find what they’re looking for. In the last few years social media marketing and search engine optimization (SEO) have evolved into two tightly interwoven strategies, as both are organic, inbound strategies that revolve around ways to naturally, or “organically,” attract visitors to your website. In order to be successful, both require a continuous stream of high-quality content and a strong, visible brand presence. With that said, why not align both your social and SEO strategy and enjoy the best of both worlds?
YouTube may seem like a great place to host the videos for embedding to your website (and it is), but don’t forget your Keyword Synergy! Make sure you utilize your keywords in the video’s title and description while keeping information clear, concise and attention-grabbing.Read >
With the continuous growth in mobile traffic over the past few years, Google has been coming up with a way for us to properly analyze and understand the exact dimension that mobile traffic plays on any given site’s advertising efforts. Typically we never saw the same kind of return on mobile devices that we’ve always seen from desktop searches. Therefore, while it’s been known that one day [soon] mobile traffic would surpass desktop, for advertisers, it was kind of a difficult pill to swallow. Google has fixed all of that!Read >
It’s no secret that one of THAT Agency’s favorite clients is the infamous Braman Motorcars of Palm Beach. Serving the major makes/models, such as BMW, Audi, Porsche, MINI, Rolls-Royce, and Bentley, THAT Agency prides itself on assisting the website growth and quality lead generation for the Braman Motorcars dealerships over the past few years. The continued successes for Braman BMW Jupiter, West Palm Beach, and all of the other Braman dealerships has been through consistent tweaks, and staying on top of the ever-evolving digital marketing services available. There are some basic best practices in which all dealerships must comply in order to stay up-to-date on their digital efforts.Read >
Synergy is “the creation of a whole that is greater than the sum of its parts.” (Organizational Behavior, 2008). Keyword Synergy is the creation of a search engine optimized site (whole) which is made greater due to keyword focus (sum of its parts). When you have optimized the front and back end of a web page to focus on a particular set of keywords, and you keep on and off-site linking utilizing those same keywords, search engines will begin to see that this page is a great source of information for those particular keywords. This consistency, my friends, is Keyword Synergy.Read >
As a business owner, or manager of a company who understands the importance of social media marketing, chances are you’re interested in leveraging Facebook to increase brand awareness, drive traffic, and increase leads, sales and conversions.
Key Takeaways:Read >
West Palm Beach, Florida- Florida Environmental Pest Management, a leading South Florida pest control company, recently hired THAT Agency to design, develop and market its new website. Seeking a design that’s elegant and modern, Florida Environmental Pest Management hired THAT Agency due to their website design services and digital marketing expertise.
As mobile searches continue to become more and more prominent, and with Google’s mobile-friendly algorithm update right around the corner, mobile sites have been ever so prevalent in our minds lately. Your SEO marketing will soon become affected if your website isn't working well for mobile users. Ensuring that mobile sites work, and are user-friendly is of the utmost importance, yes. However, we have to realize that mobile users are not always interested in the same options as desktop users – and this a concept that is far too often long forgotten about… Typically all new website builds are mobile-responsive these days; it is a basic need after all. However, they shouldn’t just be created and forgotten about. There are several things to consider when creating a mobile site that is optimized for conversions.
1. Facebook has recently cracked on News Feed posts from brands that they consider “overly promotional.” If you’ve seen the organic reach numbers on your brand’s page take a dip, this is likely the reason. We have identified several ways for brands to continue getting their content noticed, without the obvious option of paying for Facebook ads. These include sharing links a certain way, avoiding the use of certain words, and uploading videos directly to Facebook.
Email subscribers have long been one of the most valuable categories of soft leads. With just a bit of push, they can certainly transition from leads to customers quickly, but the question of how to boost those email subscribers is a continual problem. Many have looked to social media outlets like Facebook to help generate those subscribers, but if you’re still having trouble bringing them in, is there really anything else you can do? Absolutely, and these tips can help.
Have you noticed more videos popping up in your Facebook news feed recently? Video is being used by savvy social media marketers (including us) now more than ever, and we believe we are on to something. We have seen firsthand how videos shared directly to Facebook’s news feed get more organic reach. With that said, here are some tips on getting more engagement and driving more traffic with your Facebook videos.Read >
West Palm Beach, FL- Natura Wines, produced by Emiliana Organic Vineyards, the world's leading organic winery, recently hired THAT Agency to design, develop and market its new website. Seeking a design that’s clean, bright, and modern, Natura Wines hired THAT Agency due to their website design services and digital marketing expertise.
Social media marketers, we know how easy it is to get busy focusing on getting results for your clients and keeping them happy. That’s why we’ve rounded up the biggest social marketing news stories that you need to know about, and put them in one place. Enjoy!
As a full service digital marketing agency, THAT Agency is responsible for knowing all there is to know about SEO, SEM, web design and more. Through our research of the latest digital marketing trends we learn a lot of tips and tricks that we can then share with our clients. Whether you are having trouble structuring your URLs or just feel like you would like some pointers, this article is just what you are looking for!Read >
While not everyone utilizes the shared remunerations of Search Engine Optimization (SEO) and Paid Search (PPC) strategies, they are actually quite similar in practice. As the search results continue to evolve, we’ve been seeing a lot of changes with regards to how SEO and PPC results are shown in the Search Engine Results Page (or SERPs); however the practicality of both remain fairly constant. In this article, we will go into four of the major benefits of combining your businesses’ SEO and PPC efforts, if you’re not doing so already; and the ways in which the two digital marketing efforts work so cohesively.Read >
You may have went on Google to look for your company’s products and noticed that your competitors are listed prominently at the top and side of the page search results page. As a business owner, you know have to ask “What did they do to get there?” What they have done is what is called “search engine marketing” or SEM. Whether or not you rank well organically in search engine results, pay-per-click advertising is a sure way to get in front of your audience when they are ready to buy. Need more convincing? Here are some reasons to consider a SEM campaign for your business:Read >
West Palm Beach, FL- Warsteiner, Germany’s largest privately owned beer brewery and longtime client of THAT Agency, recently rolled out a branding refresh that includes a new logo and packaging. To promote its new brand elements, Warsteiner appointed THAT Agency to design, develop and market a virtual game, named Pilsener Pursuit.Read >
The last few months have brought several big changes to Facebook, including the rise of videos in news feeds as well as Facebook’s recent crackdown on promotional posts. By now we hope you have re-evaluated and updated your brand’s Facebook marketing strategy accordingly, but as always, we are here to help.Read >
West Palm Beach, FL- I Promise Jewelry recently partnered with THAT Agency to design, develop and market a website for their brand new line of custom sterling silver and diamond bracelets, called I Promise bracelets. With a clear design aesthetic in mind, I Promise Jewelry hired THAT Agency due to their web design portfolio and marketing expertise.Read >
Custom Search Engines have been around forever. If you’re unfamiliar with the concept, simply put: it’s basically a search bar that is added to a website. This allows users to search within the website itself, and essentially turns your website into its own search engine. The best part about this concept is that it quickly shrinks the search pool, and of course, you are in full control. Google created its own Custom Search Engine (CSE) tool that allows just about anyone to quickly create and implement them to a website. The Google Custom Search Engine tool is incredibly easy to install and set up into your site, and allows for some great SEO insight indicators.Read >
As we begin 2015, it’s becoming increasingly more important that all sites are optimized for mobile performance and user-friendliness. While we’ve been seeing the growing trend across the search marketing sphere over the past several years, it’s no more prevalent than today, just how high the importance is. Google has recently taken it upon themselves to begin sending out mass notifications to webmasters whom are not getting with the times, and updating their sites to ensure seamless transfers and overall mobile-friendliness.Read >
If you watched the Golden Globe Awards, any of last week’s NFL playoff games or Monday night’s college championship game, chances are you saw the McDonalds “Signs” commercial. The ad is essentially a slideshow of different McDonald’s signs that reference everything from wedding and birth announcements to tragedies such as 9/11, the Boston Marathon bombings and the explosion of the Columbia space shuttle. The ad was set to a children's choir singing a version of "Carry On" by the rock band Fun.Read >
It’s safe to say that 2014 was the year of Instagram. The social network grew more than 50% from March to December and surpassed Twitter and LinkedIn in users. Bought by Facebook in 2012 for $1 billion (which seemed like a lot at the time), Citigroup now thinks it’s worth around $35 billion- not too shabby.Read >
This month we honored Michelle Sternbauer for reaching her 10th anniversary of working at THAT Agency. Over the last decade, Michelle has been an important asset to our team, excelling in a variety of positions and projects.
The holidays are a great time to create and share fun, engaging content that your audience will enjoy. However, the competition is huge at this time of year, so it's important to make your content stand out without making people feel overwhelmed or annoyed.Read >
Late last week, Facebook dropped a bombshell when it announced that it is working on a change to its News Feed algorithm that will result in drastically less promotional posts seen by users who have “liked” a company page. However, the social network promises that this algorithm change will ‘not increase the number of ads’ that users see. Basically beginning January 2015, if you want your company posts to be seen, you will likely need to pay to promote them.Read >
As webmasters, we may want to have harmful links removed from our client’s websites, which means that we must send out a number of link removal requests. More so, website owners probably receive a number of these requests as well. Essentially, a website link removal requests occurs when another site owners asks you to remove their link from your website.Read >
Having your website indexed in Google is the most important feature of Search Engine Optimization. In order for your site to get any sort of organic traffic, it must be indexed with the almighty Google. If not, it will be impossible for anyone to find your content organically, as it will not be part of the Google search index. In order to diagnose and rectify this issue, there are a few things users can do.Read >
Do you have a burning question for Facebook’s founder, Mark Zuckerberg? Today at 5 p.m. EST, he just might answer it.
For those of you who like keeping up to date with the latest Google trends, you would have noticed that Google removed its authorship feature back in June. Since, many have wondered why Google would do such a thing. Well, there are many reasons Google removed this feature, as Google noticed there would be far greater benefits from removing the feature, than by keeping it.Read >
During the Search Marketing Expo East, Google Webmaster Trends Analyst and Search Quality Engineer, Gary Illyes stated that Google may be launching the Penguin algorithm refresh as early as next week. This includes an enormous re-write to the previous release of the Penguin algorithm. This release will only take place if no issues are found during the testing phase.Read >
When used properly, hashtags are amazing social media marketing tools. They can be used to highlight trends, tie campaigns to chosen keywords, isolate conversations, and attract consumers who may be looking for your brand’s products or services.Read >
After rumors have floated around all summer long, Google Panda 4.1 has finally been released. This new update is composed of a filter designed to penalize websites containing poor or thin content. It is intended to prevent these websites from ranking, as Google continues to aim towards providing more information in its searches.Read >
Recently, Bing announced that it has rolled out a spam filtering mechanism targeting URL keyword stuffing, which is a black hat SEO technique aimed to manipulate search engines to give your page a higher rank. In general, URL keyword stuffing will include:Read >
Whether you loved her or couldn’t stand her, it’s hard to deny that Joan Rivers was successful for a reason. Nothing was handed to her or came easy; over 55 years of hard work went into making her the icon she will be remembered as. Here are some valuable lessons that marketers, entrepreneurs and basically anyone who wants to be successful can learn from Joan:
Following Labor Day, Google announced that it would be rolling out its new ad extensions in AdWords. This feature will allow online advertisers to display special offers, products and services on their websites through an extra line of ad text.Read >
For several years now business owners have spent hundreds and thousands of advertising dollars on Facebook, yet it almost never seems to meet the their expectations. This is essentially because business owners are treating Facebook as it is a Google search; however, it cannot be looked at like this.Read >
You’ve heard of the five W’s: who, what, when, where and why, as well as how. They're the elements of information needed to get a full story, and in the marketing world, what you need to understand in order to successfully market to your target audience on any given platform.Read >
In most cases, Google algorithm changes are minor and include 500-600 updates per year; however, there are occasional major updates that also take place. One of the latest Google algorithm updates is known as the Pigeon, which released on July 24, 2014. This algorithm drastically changed local search results as Google attempts to help aid local businesses, and transform into an artificial intelligence.Read >
Take for instance that Johnny Manziel’s number two jersey is the top-selling jersey in the NFL, according to ESPN. But in order for “Johnny Footballs” jersey to be ranked number one in sales, he first had to appeal to football fanatics everywhere, and to do this, he had to have the right tools put in place.Read >
For the last two weeks I have not been able to view my Facebook feed without seeing a new video of a friend dumping a bucket of ice water over their head in the name of ALS awareness. Everyone from Mark Zuckerberg to Justin Timberlake to Ethel Kennedy has done it and challenged others to do the same or make a donation the ALS Association within 24 hours.Read >
I came across an interesting article today about words. Not just any words, but the ones that should be included in a social media marketing strategy. Words that help a brand stand out and increase engagement and traffic on social platforms such as Facebook, Twitter, LinkedIn and Google+.Read >
West Palm Beach, FL- Warsteiner, Germany’s largest privately owned beer brewery, recently hired THAT Agency to increase their brand recognition and social engagement throughout the United States. Desiring to recruit new users while collectively engaging the brand’s current user-base, Warsteiner’s existing US website needed a new tab to serve as a digital repository where both original branded and curated aggregated content could be distributed.Read >
These days, major news simply does not occur without brands of all sizes turning to social media to add their two cents in the name of real-time marketing. Sometimes the results are clever and creatively awesome, and sometimes they’re just plain cheesy and/or bizarre. In a worst case scenario, they’re so awful that it’s hilarious.
The 2014 World Cup will sadly be coming to an end in just a few days, with the final match coming up this weekend. It's been a fun month of full of exciting games, shocking moments, and hilarious memes and social media posts. Here’s a recap of some of the most outrageous moments from the competition, and the major attention that it received on social media.Read >
You've most likely spent years building a good reputation for both yourself and your business. In today's age of social media, online review platforms such as Yelp, Angie's List and Trip Advisor, and sites like Ripoff Report, protecting your online reputation has become more challenging than ever. All it takes is one or two unhappy customers to go online and write a negative review to devastate what you've spent years creating. The information doesn't even need to be true- many bad reviews I read seem exaggerated, and I've heard horror stories of businesses writing false negative reviews just to bruise the reputation of a competitor.Read >
In the age of multitasking, it's important now more than ever to realize when you are doing too much. You'll know because areas of your business are suffering from neglect while others are thriving and taking up the majority of your attention. Marketing is usually the first task to get pushed to the back burner, or cut when budgets are tight. However, marketing is extremely important to branding, and expanding, your business and should not be looked at as optional. Take this short quiz and discover if you need help marketing your company online. We may be able to help!
Anyone with a social marketing strategy can relate to planning out when, where and how to share content in order to increase brand awareness, engagement and traffic. While many best practices are old news, my mind was recently blown by a new report released by TrackMaven. Their Colossal Content Marketing Report provides business owners and marketers with new insight and tips for building a successful content and social strategy.Read >
About a month ago, I was sitting on my couch watching an episode of one of my all-time favorite guilty pleasures, Survivor. I know what you’re thinking, that show is still on the air? Yes it is, and yes it’s still amazing. But I’ll save my love for the reality show for another time.Read >
LinkedIn was officially launched on May 5, 2003. If we take the average U.S. family model – then Facebook is the socially-concerned teen daughter, Pinterest is the creative problem solving mother, YouTube is the obnoxiously animated little brother, and LinkedIn is the put-together, businessman father in the social networking family.Read >
The origin of the hashtag is well documented. When Twitter was born in March of 2006, they faced true hardship in entering the social networking atmosphere. Facebook had been dominating the way our society chose to connect online, and without any real visual capabilities, I’m sure I wasn't the only one that thought Twitter was entering the ring with a heavy weight champion, about to fight a fight that couldn't be won.Read >
The THAT Agency is more than just business. Based in South Florida, it’d be hard to ignore all the exciting events going on around us. Two weekends ago was the West Palm Beach Boat Show, and this weekend the Ultra Music Festival closed out Winter Music Conference just south of us in Miami.Read >
If you looked at the title of this article and immediately thought of Facebook or Twitter, you are mistaken! Instagram is the grand champion of brand engagement based on a recent study done by L2 Think Tank. You might be a little skeptical considering that the 150 million monthly users that Instagram boasts are itty bitty compared to Facebook and Twitter. However, a study on posts by 249 top brands showed that interaction rates were 15x higher than Facebook. In fact, interaction rates for Instagram were much higher than Twitter and Google+ as well. This Is particularly exciting for brands that understand that the social experience is much more than simply how the the bottom line gets effected. Ideally, the more time you can get a potential customer to spend with your brand, the more likely they will choose you when they need your product/service. This finding doesn’t mean you should abandon Facebook. According to this study, almost 9 out of 10 brands polled said that they have both an Instagram and Facebook account which makes perfect sense. Why only limit yourself to one or the other when you can install and Instagram tab into your Facebook page and get more bang for your buck?Read >
Some of the most fun clients to work with in social media are hotels and resorts. By having guests check in and out every day, hotels can be content generating machines. This is especially true if they have restaurants, lounges or awesome pools. The strange thing is, many hotels and resorts don’t realize just how amazing they are and overlook many content opportunities. So what works best on Facebook for hotels and resorts? InsideFacebook.com recently conducted a great study and teased out some very valuable insights for the hospitality industry as a whole. In this study, they analyzed 114,634 posts from 2,121 hotels and resorts across Facebook. Here is what they found!Read >
The social media marketing world is abuzz about a video basically outlining how much of a sham Facebook ads are. Essentially, the video makes the claim that Facebook Ads produce fake Likes and that marketers are wasting their time and money using them. For the sake of my rebuttal, please take a peek at the video below. This video actually makes me pretty grumpy for a few reasons. However, you need some context to understand my points.Read >
Social media geeks like myself have long debated the value of Klout. Some say Klout is silly and has no real applicable value while others say that it is an industry standard for figuring out if someone has a large share of voice online. Sure, the scoring system can be construed as silly, however we absolutely need a ways to figure out just how influential people are in the digital space and Klout provides a decent approximation. The Klout debate will still rage on, however the importance of content marketing is NOT debatable. Klout knows this and have positioned themselves as an awesome new content marketing tool. This makes perfect sense because at the end of the day the content that we share is precisely what makes us influential. The NEW Klout measures your online influence AND recommends articles for you to share based on your topical interests. The interesting thing here is that usually platforms recommend content for YOUR consumption while Klout recommends content that should resonate with your audience. There are a ton of reasons why the new Klout is awesome, however here are my favorite aspects of it.Read >
Social media has made brands of all sizes more accessible than ever. Consumers can engage with brands literally any time they please on a variety of different social channels and for many businesses this is a blessing. However, as the great Spider-man once said, “with great power comes great responsibility”. With the power of being able to connect 24/7 with consumers on social media, brands have the responsibility of providing quality and timely customer service. Just how timely is timely? Well, 42% of customers said that they expect a response from a brand’s social media accounts within an hour. Hubshout recently published some great stats about why great customer service via social media is an absolute must these days. These stats just might blow your mind!Read >
West Palm Beach, FL – After partnering with Devin Hester on the design and development of his foundation’s website for Anytime 23 Empowerment Center Inc. www.anytime23empowerment.com, THAT Agency was tasked with creating a brand and website for Devin Hester, himself.Read >
2013 was the year of changes for digital marketing. We saw major shifts in the algorithms for Facebook and Google as well as developments in almost all other social media networks. Fundamentally, we are now forced to change from “hunting” down potential customers to “farming” and cultivating them until they are ready to convert. Since we are using the farming analogy, you might be wondering what we must use to cultivate the consumer-crop. Don’t worry; I’m not going to push the old “create quality content” mantra at you. That should be a given. What we DO need is quality content marketing strategies! These days having keyword rich content on your blog or website simply isn't enough, you have to have a strategy to make it more find-able. You might be thinking that you can simply post your blogs to Facebook. WRONG! Social media users are used to be bombarded with blogs, so you have to be intelligent about your approach from start to finish. Even if you are thoughtful with your content and your distribution, there are still reasons why your strategy might not work. Let’s take a look at 4 commonly encountered pitfalls.Read >
Millennials make up a good chunk of active social media users. If your brand is looking to target them on social channels, there are a few things that you should know. Before we cover these awesome stats, lets just make sure that everyone knows what we mean when we say, “millenials”. This is a group of young people who were born from the early 1980’s up until the early 2000’s. Essentially this group is tech savvy, motivated by trends and very hard to romance with hard-selling marketing. Now that we know who we are talking about, what do we need to know about them? A recent study by Render Positive teased out some great statistics that I thought were very important to note when trying to appeal to the ever-elusive millennial. Let’s take a look at what they found.Read >
Whenever Facebook makes changes, people come out of the woodwork panicking and claiming the sky is falling. With the most recent updates, this could appear to be true for a few reasons. Recent studies have shown that the newest Facebook Algorithm changes have had a negative impact on the organic reach of many Facebook pages. Before we dive into the study, let’s review what exactly what Facebook changed.Read >
What Everyone Says...Read >
In a world where social media rules, we have all become brands. Everything that we say and do on social channels ultimately tells others what we are all about. Consider social media activity the 2.0 version of nonverbal communication. Everything you Like, Share, Comment on, Pin or Retweet expresses things about you. This can be both a blessing and a curse especially when you want to establish yourself as a thought leader or credible resource in a particular industry. You have to be aware that every public online action you take helps build your personal brand. So, how can you be sure you are building a good personal brand with social media? Here are a few ways that I would like to share based on my own personal hits and misses.Read >
Ready or not, here they come! Facebook has once again made tweaks to their News Feed algorithm which will probably annoy you… a lot. One of the changes seems pretty harmless but raises post structure questions while the other is sure to make community managers everywhere annoyed. Before we dive into these changes, it is important to realize that these things are good in the long run as it helps Facebook understand what people really want out of the platform. I would imagine that they have the foresight to monitor reactions and sentiment about applied changes. We have to hope so at least. I can’t sleep at night thinking that Darth Zuckerberg is out to get us. Anyway, here are the two Facebook News Feed algorithm changes you need to know about.Read >
As Search Engines get smarter website owners are going to have to increasingly turn inward to achieve and maintain top positions. Beyond search is the trend of mobile usage outpacing desktop as we roll into the New Year and beyond – thus resulting in less screen real estate to get your message across for the majority of your website visitors. It is fast becoming apparent that the goal to understand the usefulness of a page beyond simple keyword matching should be a wakeup call to anyone still stuck in 2010 tactics.Read >
Recently, I came across some video about IKEA’s creative team, and their so-called “experiment”, which resulted in something unexpected, and quite amazing.Read >
I have a confession to make…. I really, really like Facebook Ads. Whew! I’m glad I got that off of my chest. While it might not be a popular thought, Facebook Ads are a great way to hyper target your desired demographic on the biggest social network out there. Don’t get me wrong, I totally understand why people do not like Facebook Ads. If you execute a campaign without the proper insights and strategy, you very well could waste hundreds of dollars. With a little research and practice, a quality Facebook Ad strategy is very achievable, however that will be saved for another blog. I really want to talk about a new finding that should re-energize your enthusiasm for paid advertising on Facebook. Ready or not, here it comes!Read >
So how does one actually go about creating content that is good enough for people want to comment, like it, tweet it, or better yet, share it? There are a million guides on blog formatting and writing catchy headlines ad nauseam that fall short of really helping you consistently develop and deliver great content.
There is a method to the madness, and it begins even sooner than most might think...Read >
Event planning can be fun and stressful. I personally believe that you can leverage social media to ensure that all your hard work and planning doesn't go to waste. Using social media before, during and after your event can really help enrich the experience for your attendees. Need a few ideas on how to utilize social media for your next event? Well, you are in luck! Check out these four ways you can spice up your events with social media.Read >
Thanks to AMC’s The Walking Dead, zombies or “walkers” have become as popular as vampires ever were during the Twilight/True Blood craze. While the show definitely appeals to my horror-nerd side, it's social media marketing strategy has fascinated the social media geek in me as well. The Walking Dead’s social strategy is very dynamic and is definitely deserving of a deeper look. Here are my 5 reasons why AMC’s The Walking Dead’s social strategy survives.Read >
Everyone has their little quirks. Other than being a social media professional (nerd) I am obsessed with Halloween and all things macabre. Most of my movie collection consists of horror flicks and I have this weird habit of decorating my house in early September for Halloween. As an admitted Halloween-freak, I take great care in deciding on what I want to be each year. During my research earlier this year, I came across an awesome company that intrigued me because not only do they have an awesome product, they absolutely get what it means to be a social company. Composite Effects (CFX) makes silicone masks and props for movies, haunted attractions and the average consumer. Their products are premium quality and they provide STELLAR customer service through thRead >
We've all experienced them, 404 ─ not found error messages, and while many people consider them to be a nuisance, they are a vital part of the internet. Today well go over the importance of 404 pages, tools to find them and creative solution that engage your visitors and promote your brand.Read >
Unless you have been living under a rock, you have definitely taken notice of the immense popularity of AMC’s The Walking Dead. This show has captured the hearts (and brains) of zombie-loving horror fans all around the world. Not only is the show a hit on the TV screen, but it has also generated a ton of buzz on social media. I personally love this show and obviously I love social media, so I wanted to learn more about what it's like to be a part of this juggernaut while also being an active social user. Most people know the names Norman Reedus and Andrew Lincoln, but one name you might not know (but should) is Eulyn Womble. Eulyn designs the dead as the Costume Designer for AMC’s The Walking Dead and is amazing at what she does. Every costume piece on the show was created with care and destructed with love. I was lucky enough to connect with her while she was tweeting during an episode of the show and we kept in contact for the last few months. In anticipation of The Walking Dead’s season premiere on October 13, I had asked Eulyn if she would be interested in answering some questions about how she personally and professionally uses social media and she was awesome enough to agree. Take a peek at what she had to say!Read >
West Palm Beach, FL – Devin Hester, born and raised in Riviera Beach, FL, reached out to local digital marketing firm, THAT Agency, for the design and development of his Foundation’s new website. Anytime 23 Empowerment Center Inc. is a foundation focused on “Empowering Our Youth”.Read >
Although I am familiar with some SEO concepts, my main “expertise” is social media. I put expertise in quotes because social media is constantly changing and there are always new things to learn, so when someone calls themselves an expert, I assume they know everything about everything. I don’t.
However, I love learning. One thing I was learning more about recently is the residual effects that social media has on search engine rankings, namely Google. Now, we KNOW social media has a positive influence on rankings, but other than a few studies this has been speculation and assumption. Social media sites are high quality, so links from them have to have some kind of impact, right? Well, we wanted to come up with a way to show clients in black and white how their content on social media sites is benefiting them. I sat down with our resident SEO genius here at THAT Agency and we came across a tool that will show exactly where the DoFollow and NoFollow links are on sites from social media backlinks. For those who are also in the learning stage, DoFollow and NoFollow links are pretty important for websites when it comes to link building (which helps SEO). Here is how they are defined:Read >
I recently attended a Photoshop Conference in West Palm Beach, Florida. Two classes were offered, beginners and advanced. The beginner's class was just that, an overview of the interface, components and so on. I could not imagine sitting through another beginner's Photoshop interface run through. So, I opted for the advance training class.Read >
Ever meet someone that turbo charges your motivation and pushes you to get better every day? My colleague and college buddy John Saunders is one of these people. John is a hyper-motivated guy who is essentially addicted to all things digital. So much in fact that he has invested himself in developing a mobile app that mixes his love of digital with one of his other loves; art. His creation is called CanVast HD and it is a mobile app by artists for the masses. John has started his long journey to mobile app stardom by launching social media accounts for CanVast HD as well as a Kickstarter campaign. I have heard that the journey from app concept to App Store is a long and hard one, so I asked John to answer a few questions about the process and detail what his experience has been. He graciously accepted and provided us with some great insights.Read >
Often times people will visit a site more than once before converting. They could visit 3 or 6 or more times and use a different method of getting to the website each time.Read >
If you have been working with a brand or product for a long time, it can feel like all of your content ideas sound the same. Content diversity is an absolute MUST in social media marketing and for blogs as well. What do you do when you get content writer’s block? I have a little tool called content mapping that I like to use to help scale out ideas and find creative opportunities that I might have overlooked. If you are an organized person, you might be familiar with the concept of thought mapping to keep track of your ideas. Content mapping is a spin off of thought mapping that can help expand on a general idea and identify content opportunities. Here is an example of how content mapping works.Read >
The summer before senior year of college can be a little daunting because not only does this mean that my college career is almost over (for now), but the real world is getting a little too close for comfort. This is when everyone I know starts to ask the dreaded question, “Do you know what you’re doing after…you know, you graduate?”Read >
West Palm Beach, FL – Looking to update their website’s look and feel, My Life Audit contact THAT Agency to assist them with their efforts. Desiring an online presence that reflected their professionalism and diverse range of services, My Life Audit needed a website refresh, which focused on simplicity and usability.Read >
When we talk about social media, the conversation is often filled with warm and fuzzy buzz words. While it is always nice to talk about the engagements and connections that brands have with people in the social space, the reality is that brands often make people mad. Based on a recent study by Disruptive Communications, there are five things that you are doing that your social community hates.Read >
One of the most fun and frustrating things to do working in social media is coming up with content strategies. Developing a great strategy is the opportunity to present a brand in a way that is informative, entertaining and useful. Some people create and post content on the fly; however I highly recommend that you think strategically when trying to create content that will resonate with your audience. As marketers we are competing with friends, family and other marketers for real estate in news feeds, so we have to come up with quality content. Creating a strategy can be difficult at times, so here are 5 things to think about.Read >
One of my biggest pet peeves with Facebook is the fact that their insights weren’t great. Many frequently asked client questions weren’t covered by Facebook Insights and a 3rd party tool was needed. To my delight, I received a prompt to check out the new Facebook Insights and so far I am very happy. The new dashboard is broken up into four main sections: Overview, Page, Posts and People. Lets take a deeper look at each of these.Read >
It's no secret mobile device internet usage is on a solid pace to overtake desktop usage in the near future. In some industries our clients have already broken the 50/50 barrier. Before it was "okay" to let mobile visitor traffic play a backseat role to desktop traffic, especially in regards to site design and the available content offered on the site. But now business owners risk serious losses and missed opportunity if they continue with outdated Mobile tactics. The following are a few mobile site design best practices to ensure you maximize your SEO potential.Read >
Ever wonder why people feel compelled to like your Facebook page? Have no fear! A recent study by Syncapse shows the various reasons that people choose to Like a brand’s page on Facebook. If you have been in a social marketing role for a few years, you will notice a few changes in the top reasons. This indicates a very interesting trend in social media. Previously, the main reason people chose to Like a brand was for incentives such as coupons and discounts. However, this new study shows that a majority of people connect with a brand’s page because they really like that brand in everyday life. Let’s take a look at the reasons users Like a brand’s page based on the study:Read >
When launching a site with a new internal structure and URL structure, we use 301 redirects to tell search engines that the page has permanently moved to a new page. This page should be the “new version of the page”. Failing to do so will result in the common 404 error. Sometimes, even if you have 301 redirects in place you will still get whats called a "Soft 404" error. The best practice for redirects can be summed up simply as follows:Read >
In a recent Social Media Today webinar, the topic of mobile marketing was discussed in great detail. If you are a forward thinking marketer, you already know that you should be in the process of optimizing your marketing strategy for the small screen. Years ago, mobile marketing was largely considered text message marketing, yet today we have almost continuous access to consumers because of their obsessions with their mobile devices. If you doubt the power of mobile, take a glance at these stats.Read >
By now, you have surely heard about hashtags becoming functional on Facebook. If you are late to the game, hashtags are used on other social media channels to categorize content in order to make it and other content pieces like it easier to find. Facebook recently announced that they would be implementing this functionality and it should be more widely available as time goes on. While some people are excited about this new function and it might even be a smart move when it comes to advertising, I personally don’t like it at all. We seem to be in an odd place in the evolution of Facebook where it seems to want to be everything to everyone. Remember Facebook, nobody wants to be a Jack of all trades and a master of none.Read >
Recently I had the pleasure of attending Fatality Fest, the very first horror movie convention to take place here in West Palm Beach. As you might have guessed, I am a bit of a geek at heart, so I was very excited to mill about and take in all of the horrific delights. Similar to most conventions, there were people in costumes, vendors and celebrity guests. Of all the crazy things going on, I was especially interested in the vendors as they are the epitome of small business owners trying to get their dreams off of the ground. I decided to talk to as many of them as possible to get some candid thoughts about using social media to promote their small businesses and how their experience has been. These vendors are unique as many of them provide hand made products that would be hard to find anywhere else. During our conversations it became apparent that many of these small businesses turn to Facebook, Twitter, Pinterest and Etsy to get the word out about their brands. I was lucky enough to have some of these vendors go on record with me and detail their experiences using social media to promote their businesses. Check out what they had to say!Read >
West Palm Beach, FL – Jon Smith Subs, a local Palm Beach County sub shop franchise, recently hired THAT Agency to increase their brand recognition throughout the county, as well as all of South Florida. Utilizing their core competencies, THAT Agency design and developed a new search engine friendly website, as well as strategized and implemented a custom marketing program.Read >
In a recent conversation with a colleague of mine, it came to my attention that there is an epidemic sweeping the social world. It is silent, unforgiving and is responsible for many social media marketer's downfall. This epidemic I am talking about is fluff content. Fluff content is basically super conceptual information that is hard to actually put into action. If you read a lot of blogs, you'll probably agree that there is a TON of fluff out there. In efforts to combat this evil fluff, I reached out to some professionals that I consider social media superheroes and asked them to share their favorite fluff-less social media tip. Get ready fluff, your end is near!Read >
Its no secret that there is a ton of buzz in the advertising and marketing world about "Inbound Marketing" and how it is replacing older more traditional mediums such as Billboards and TV spots. It's no suprise that as consumers are increasingly searching out products and brands, while getting better at blocking out all the noise, we would want to make sure we are part of the discussion.Read >
One of my favorite things about being a social media marketer is that every industry is different. Some industries go with social media like peas and carrots. However, others have yet to fully embrace the benefits that social media marketing can bring. The real estate is one industry that seems to be dipping their toes into social media, but have yet to dive in. Some real estate companies are giving social media an effort, but it’s a bit halfhearted and nothing done halfway will be successful. I thought I would share some tips from my past experience working with real estate companies in the social space.Read >
West Palm Beach, FL – Local law firm, Angelo & Banta of Boca Raton, FL, partnered with THAT Agency to improve their online presence. With a somewhat dated brochure website and a desire to upgrade, Angelo & Banta sought out THAT Agency, impressed with their client repertoire and design portfolio.Read >
As marketers, it is our jobs to assure our clients that the time and money that they are investing in social media is not in vain. Therefore, we are constantly tasked with searching for studies and statistics that suggest that social media is still heading for world domination. One particular source I like to turn to for said stats is AllTwitter.com by MediaBistro. They frequently feature studies done by excellent social media companies. Recently, they featured an infographic by Balihoo that had some great and validating social media statistics. As we know, infographics are meant to present data in a quick and easy to digest way, so let’s apply some context to the data.Read >
Well, it’s official. It’s time to start thinking mobile when it comes to your social strategy. More and more people are choosing to stay connected to social media sites via their phone or tablet and less and less are connecting via desktop. This is a huge opportunity for marketers and can pose a major challenge as well if they don’t have a quality strategy. How can you be sure that your social strategy is mobile friendly? Here are 3 ways!Read >
One question that I get asked frequently is how to merge duplicate pages on Facebook. If you are an admin of both pages, the process can be relatively simple. However, what happens if you are not the admin and there is a duplicate page about your business floating around out there. Don’t panic, there is a way to claim the duplicate page and then merge it with the official page even if you are not the admin. Of course Facebook wants to make sure no shenanigans take place, so there is some verification involved. Want to claim a page that’s not yours? All you have to do is follow these (somewhat) simple steps!Read >
Believe it or not, there are still people out there in the business world that scoff at social media. I know, I know, I am just as surprised as you are. From experience, many brands are still only focusing on their SEO efforts without realizing that there are ways that strategic social media marketing can support your organic SEO efforts. While this has yet to be proven 100% and set in stone, I feel that these points all make sense. Here are 5 ways that a sound social media strategy can support your SEO efforts.Read >
Most of the online marketing world is buzzing about how to grow communities on Facebook, Twitter, YouTube, Pinterest and other social media channels. However, with all of the focus on the bright and shiny new toys of the internet are we missing out on opportunity provided by an old familiar friend? A recent study by Technorati produced some very interesting findings when it comes to where brands are spending time online versus the places that influence consumers’ opinions the most.Read >
As a social media professional, I am always trying to find websites that have information on latest industry trends and studies for social media. Unfortunately, it seems like many social media news sites are actually infomercials for the latest social platform or company. There is nothing more frustrating than reading through a lengthy article only to realize that you just read through a 3 paragraph advertisement. While many social news outlets seem to be moving in that direction, there is one website that has done its best to remain for the people and by the people, SocialMediaToday.com. I am a huge fan of Social Media Today and I thought it would be extremely interesting to find out about the growth and development of this great website, so I reached out to co-founder and CEO Robin Fray Carey who awesomely agreed to answer a few questions. The following are some of the questions that were on my mind and I hope that they are interesting to you as well.Read >
One of my absolute favorite things about working in social media is that you never know who you might connect with. In a recent webinar, I was fortunate enough to connect with Jenny Driessen. She is the Social Media Manager for the Academy of Country Music and was gracious enough to answer a few questions about one of the biggest country music events of the year, the Academy of Country Music Awards.Read >
When I was in college, I had taken a few upper level classes in rhetoric and I feel that they set me up for a career in social media. For those who are unfamiliar with it, rhetoric is essentially the art of speaking and writing in an effective or persuasive manner. The definition of rhetoric is very broad, but the granular concepts are actually very complex. One of the first rhetorical lessons I ever learned can be summed up by what one of my professors called “Rhetorical Cone Theory”. My professor used this as a device to introduce us to the complexity of rhetorical communication and I really think it helps put into perspective the importance of clear and effective communication in social media.Read >
There are very few things in this world that I adore as much as my little niece Ada. She is 2 years old (in June) and is full of spunk. It is incredible how at such a young age, she makes connections between things and distinguishes relationships. At face value, a 2 year old doesn't know anything about the world, much less social media. However, watching her learn about the world around her is very similar to working with someone who is learning about social media. Some of the lessons we learn as kids revisit us when learning about the magical world of social. Here are a few of the lessons that my precious little Ada reminded me of that apply to social media.Read >
EdgeRank is a fancy algorithm that Facebook uses to decide what content to distribute to users’ news feeds This is a very important concept and if you happen to be a community manager, you should definitely educate yourself on the inner workings of Edgerank. Until recently, Edgerank was influenced by 3 major factors; affinity, weight and time decay. According to EdgeRankChecker, Facebook has made a recent change to the algorithm which increases the importance of Negative Feedback. I personally think that this addition makes perfect sense and will make EdgeRank a more thorough algorithm.Read >
We would all like to think that our brand is THE sexiest and most hip brand out there. Well, sadly it probably isn't Not every brand is an attention magnet and some have to work much harder than others for engagement; however I firmly believe that almost any brand can derive value from a quality social media presence. Just because you might be a finance company, real estate agency or car dealership doesn't mean that you can’t be sexy in social media. Here are 4 ways you can spice things up!Read >
Those of us who work in social media can’t fathom why someone wouldn't want to leverage it to promote their brand. Some of us were just were born with hash tags in our DNA and Likes in our blood. However many people still fail to see the true value of a quality social media effort. This can pose a problem when trying to get a brand to embrace using social media, therefore those of us who were gifted with the social super power have an obligation to fight the good fight and promote the benefits of social media. As with everything, understanding the benefits of something also means that you should be aware of the pitfalls as well. Hubspot recently released a great whitepaper discussing the pros and cons of social media and SEO. I think they provided some good insight as to why some brands might be for and against diving into social media. Let’s take a look at the pros and cons of the magical world of social media marketing.Read >
It has been a great start to 2013 and I am in a giving mood, so I want to give back. On our social accounts I solicited small business owners for their most pressing questions about using social media. Keep in mind that I don’t consider myself an all knowing guru-expert; however I am someone who likes to use what I DO know to help others get the most out of social media. So without further ado, here are the questions that are on our social community’s mind.Read >
West Palm Beach, FL – As a brand new car dealership, with a unique offering, AutoFinCo USA needed a seasoned partner to advise them on, and create for them, a strong online presence. THAT Agency delivered with a clean, well-built, search engine friendly website.Read >
I was overjoyed this past weekend when I was granted access to Facebook Graph Search. I have spent hours playing with it and I have to say, I am very excited about the possibilities it brings. From both experience with the tool and independent research, I have gained some insight which I think will help marketers and brands prepare for its impact. The following is what I have learned from my hands on experience with Facebook’s Graph Search.Read >
West Palm Beach, FL – THAT Agency’s long term client, Big Five Tours and Expeditions, recently launched a brand new travel website. Heeding THAT Agency’s advice to create a more social website, incorporating shareable information, along with larger imagery, the new Big Five website is sure to be a crowd pleaser, and an example for other travel websites to follow.Read >
If you have been in the social media game for a few years, you know that Facebook LOVES making changes. The internet wept with the implementation of the most recent Timeline changes, but what will happen when the even newer Facebook Timeline changes begin hitting users? During the past few days, it has been reported that Facebook users in New Zealand have been seeing a new Timeline layout. Ready or not, here it comes! Facebook always rolls these changes out in waves, so it might be some time before a majority of users see them.Read >
The New Year brings resolutions about weight loss, relationships and other often abandoned goals. However, how many of us resolve to get our social strategy organized or re-organized? The holiday season brings chaos to all sects of marketing, so use these steps as a checklist to refocusing your social strategy for 2013.Read >
It’s that merry time of the year when children everywhere are on their best behavior in hopes of landing themselves on Santa’s nice list. I have never personally met anyone who didn’t make the nice list, however I DO know a certain social network that should miss out this year. For some strange reason (going public) Facebook has decided to act up this here and deserves to find itself comfortably on the naughty list. Why on Earth would I doom Facebook to receive a lump of coal this year? Here are 4 reasons why!Read >
In years past, to get the latest breaking news stories you would have to be near a radio or television whenever your preferred news source was on. If you missed a story then you would have to rely on the hearsay of those who were able to catch the news. Today, nearly every news outlet has multiple social media channels that they can use to distribute content. Usually their posts have the preamble of “Breaking News” or “Update”, but what happens if they are so quick to report the news via social media that they leave out some details or get some important details of a story wrong? This could drastically impact the opinion of the public or influence their conversations. Due to social media, more hearsay information is passed from person to person now than ever. Should the media be held responsible for inaccurate tweets or misleading Facebook posts about a story?Read >
Marketers often THINK they know exactly what their communities want, but soon find that their content strategy actually prompts users to click unlike or unfollow. It is not always blatantly obvious why this happens, however a recent study by eMarketer.com has shed some light on the reasons why social media users decide to disconnect from a brand. Let’s take a closer look at the top 5 reasons why users choose to cut ties with brands on social media channels.Read >
If you are anything like me, you fondly remember the glory days of the old Myspace. Leaving animated comments to your friends, organizing your Top 8 and reorganizing it again to remove people who annoyed you that week were all things that made it fun. However, marketers slowly started creeping in and everywhere you looked you would find hacked accounts, spammed walls and way too overdone custom profiles. While the old Myspace was a fun social hub, it lost its luster when there was too much of everything. Enter the new Myspace. This simplistic reincarnation has me absolutely intrigued, but not for marketing reasons.I love the new Myspace because it seems like a sincere attempt to create what I like to call“social music”. Users can connect with one another as well as artists. Much like other music platforms, you can listen to music from your favorite artists and even listen to a radio station created based on your musical tastes. However, there are a 2 features that I think makes the new Myspace especially cool.Read >
I tried to think of a catchy theme or some witty play on words for this blog; however there really is no need to sweeten the information contained within. If you are an online marketer, you should be salivating at what I am about to share with you. A SearchMetrics.com study showed a strong relationship between social media signals and SEO rankings. Much like Big Foot, we have been searching for proof of its existence and now we are a few steps closer to making a connection.Read >
As online marketing continues to evolve, we have seen the worlds of social media and SEO inch closer and closer together. There has been some speculation that social signals have an influence on search rankings, however now there seems to be something on the horizon that will solidify that connection. Search Engine Journal reported recently that a new metric known as AuthorRank will become very important when it comes to search engine ranking and page quality.Read >
West Palm Beach, FL – After partnering with Braman Motorcars to design, develop, maintain and market the BramanAutoParts.com website in early 2011, THAT Agency quickly realized that Braman’s competitively priced merchandise and willingness to really exploit all marketing avenues, required a much more robust backend eCommerce platform. In an effort to produce a faster user experience, process more orders, and provide top of the line customer service, THAT Agency developed the feature-rich eCommerce website on the Magento platform.Read >
One of the most difficult aspects of social media is developing great content. If you follow my blogs, I am pretty much obsessed with rich social content. We all work tirelessly to come up with an engaging and witty post, however sometimes we fall short. Usually the concept behind the content is great; however the delivery of it is flat. Much like any other aspect of life, it’s not just what you say; it’s how you say it. Here are some tips on how to create an effective social media post.Read >
If you have noticed an abundance of men sporting mustaches lately, don’t be alarmed. This isn’t some spontaneous trend in men’s grooming, this is Movember! For those who might not be familiar with Movember, it is a month long effort for men everywhere to raise funds and awareness for men’s health issues, specifically testicular and prostate cancer. To show support and create conversation, men are asked to do their best in cultivating a marvelous and manly mustache I’m not usually a fan of the mustache, but I will do anything for a good cause. THAT Agency has two team members growing for the greater good this year. Eddy, our web developer and I will be going all month long to help raise some awareness and hopefully some money.Read >
West Palm Beach, FL – RedSteel Properties recently partnered with THAT Agency to design and develop a brand new website for their newly re-branded commercial real estate firm. With a clear design aesthetic in mind, RedSteel Properties sought out THAT Agency due to their web design portfolio, and expertise.Read >
Take a deep breath; it’s not the end of the social world as we know it! By now, you have probably heard about the changes Facebook has made to its algorithm which dictates how many fans a brand can reach with it's posts. Many of the articles I have read are very gloomy and accusing Facebook of strong arming brands into paying to reach their audiences. I have to admit, at first I was pretty peeved about the changes, however I have come to realize that this change is a good thing for brands. Here’s why:Read >
Since Halloween is the creepiest time of year, I thought I would shed some light on a particularly unnerving feature that is found in Facebook Messages which you probably don’t know about. There is a way for people that you have conversations, with via Facebook Message on a mobile device, to find out your location if you have location settings enabled. If you go into your messages dashboard and look at an individual conversation, you might notice a small gray location icon. This icon indicates the person you are messaging with has their location settings enabled for Facebook on their phone.Read >
Facebook seems to be very busy this year as they have unveiled many new changes and upgrades. The most change is relevant to international brands. On October 17, Facebook announced that brands can now use global pages to engage users in different countries. This means that with this new layout, users will be directed to the most relevant version of a brand’s page based on their country. For instance, if you live in Japan and you go to THAT Agency’s page, you will be presented with localized cover photos, apps, “about” info and news feed stories. Facebook Studio provides more details on the new setup:Read >
It’s time to get real folks, not all social media marketing agencies are created equal. It might not be very polite for me to say this; however there are more “gurus” now than ever claiming to possess the skills and knowledge to get you where you want to be in the social space. For the uninformed, it can be easy to get romanced into a business relationship with a company or individual that just spews out buzz words. Here are 3 things to avoid in social media so that you don’t waste your money.Read >
Usually I am very excited about updates and changes to my beloved social media sites. I thought the new Twitter header images were very novel and the new Facebook geo-targeting of posts was awesome. However, there are some recent changes that Facebook has made that makes me cry in my like button shaped pillow at night. Here are 3 things that have changed that make me scream, “what the heck, Facebook!?”.Read >
West Palm Beach, FL – After partnering with Pregnancy.org to consult and implement a refreshed marketing plan, THAT Agency developed a custom signature widget for Pregnancy.org. This tool, which was originally recommended as part of a back linking strategy, is as easy to use as it is cute!Read >
West Palm Beach, FL – THAT Agency recently partnered with Ventureland Productions and Suzanne Sommers to design and develop a website for Suzanne’s new morning talk show, The Suzanne Show. THAT Agency was sought out and tasked to create a website that served as a resource for show viewers to come and interact online, as well as find more information on topics discussed during on-air episodes.Read >
Recent news has suggested that Facebook Advertising might not be all that it’s cracked up to be. I disagree. If you craft a quality ad that is attractive, engaging and intelligently targeted, you can certainly see results. Here are a few tips that might help you focus your efforts into an ad campaign that will produce results.Read >
West Palm Beach, FL – After partnering with Sun Mountain, Inc. to design, develop, maintain and market the SunMountainDoor.com website, THAT Agency recently embarked on a new project with them, to launch a new website for their value priced Knotty Alder doors. In an effort to compete with the lesser quality product, available from China, THAT Agency developed feature-rich eCommerce website.Read >
I saw an interesting YouTube video asking if social media was a fad. This is an interesting thing to ponder, as my parent’s generation would say yes, however the generation of graduating high school seniors probably don’t know life before social media. We find ourselves in the same situation as TV and the internet were when they first came about. As I further watched the video, they gave off a few stats that I would like to pass on to you. If these staggering social stats don’t make you put confidence in social media, I’m not sure what will.Read >
Continuing on our process from Day 1 at this point it's important to consider how people get to the checkout process. Assuming you have improved the rate of conversion actions from within the shopping cart, this is the next main area to look at...
At this level, the call to action is any command, link, or button that suggests a user interaction. The more persuasive and compelling your call to action, the more likely someone will continue on to the shopping cart. If your calls to action are weak, average or non existent, you can't expect to get many sales, now can you? Take a look at this billboard ad...
I like it, it's clean, it's modern, it's simple - I'm just not sure what it's selling yet...Read >
Twitter is by far my favorite social network both personally and professionally. With my personal account, it is fun to have quick conversations, follow the news and read witty one-liners from my favorite comedians. Professionally, I leverage Twitter as a way to engage customers, scout out potential customers, have friendly communications with colleagues and tweet out interesting industry news. Obviously there are different uses for Twitter, but there is one particular concept that can be used both professionally and personally, yet only the latter seems to take advantage. So what is the biggest missed opportunity for brands on Twitter? The famous #FollowFriday!Read >
You have a website up. You are in love with the design. You have visitors to your website. Everything seems right on the surface, except for one big problem: business is still slow.Read >
If you have been in the social media marketing game for a while, you know that it’s a marathon and not a sprint. It’s a constant effort filled with ups and downs, triumphs and tragedies. Everything is fine when your page is steadily accumulating fans, but what about when it starts losing fans? If your Facebook strategy is focused on fan growth, losing fans can seem like the end of the world. However, all is not lost and fan attribution can be slowed down or even stopped. If you are going to plug the leak, you have to know where it is coming from, right? Let’s investigate some less than obvious reasons that people are unliking your page.Read >
Click Through Rate or CTR is the relationship between Clicks and Impressions. That is, out of the number of times your search result or ad is shown to a user, how often is it actually clicked and not ignored? This metric is one of the key benchmarks for your online marketing toolset so understanding this is critical to online success. To get you started, here are a few basic concepts to keep handy.
A High Click Through Rate is the Goal! Everybody talks about ranking high in Google and it is a big focus for a lot of websites. What they are really after, whether they realize it or not, is a high Click Through Rate.
Every time someone performs a search and your webpage is displayed it counts as impression. Obviously you would want to maximize the number of clicks you get for every time your result is displayed. Top spots in search tend to get clicked more often.Read >
Facebook seems to be stepping their game up lately with all of these new features. Piggybacking on the announcement of scheduling posts, Facebook has now announced that admins can target posts based on gender, educational status, age, gender interested in, location, relationship status and language. Whew! These options are a vast improvement over just targeting location and language. Let’s take a look at the granularity (good word right?) that these new options give admins.Read >
We've heard time and again the importance of having a high CTR (Click Through Rate) on Text Ads. At the same time there are many factors which can affect this number. One of these factors is the quality of your Ad Copy, and its appeal to the searcher. This can be summarized by
Poorly written copy = less clicks = lower CTR = higher average CPC (Cost Per Click)
Well written copy = more clicks = higher CTR = lower average CPC
This means that well written copy can take your campaign from under-performing to market-leading. Writing good ad copy doesn't have to be a guessing game though.Read >
I was talking to a family member the other day and they used one of the old, "ya know what they say" lines on me. It got me thinking. All of these old sayings are based on pearls of wisdom from the social marketers of old. OK, maybe not. However, some old saying definitely do have relevance with social media.Read >
Online marketing is commonly described by terms like clicks, impressions, cost per click, and cost per action. These are the things that are most easily packaged by agencies and sold to businesses. Companies that are the most proficient at these are considered “Good online marketers” because they get more clicks, better conversion rates, and do it for cheaper than the competition. “Bad companies” use these numbers to confuse customers, and draw attention away from the fact that they are providing a negative return on investment. Consider the following two scenarios:
Scenario 1: Spend $1, make $5 = Good Marketing Company
Scenario 2: Spend $1, make $0.50 = Bad Marketing Company
The business world is in love with the simplicity of this model. It’s easy to make decisions and see results based on the inputs. This world of clicks and ads is where the majority of advertisers and businesses live in the marketing world.Read >