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THAT Blog: Digital & Inbound Marketing | Web Design WPB

Where Should You Use Instagram Hashtags in 2020?

Dec 12, 2019 3:41:00 PM

For years there has been a great debate over where hashtags should be placed. Should they go in the posts' captions or in the comments? Due to the mystery surrounding exactly how the Instagram algorithm works, it has been difficult to paint a complete picture regarding which hashtag methods create the most engagement, reach, and new followers.

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Facebook Removing Targeting Options? Here’s What to Do in 2020

Dec 10, 2019 12:04:00 PM

We all remember when the digital world was under fire as a result of the recent Facebook data scandal. As the smoke cleared, Facebook was left with a tough choice in what to do to prove to people that the company is serious about data security and privacy. After all, if users don’t TRUST Facebook, then they won’t USE Facebook. And if users leave Facebook, there won't be anyone left to advertise to on Facebook.

Once again Facebook is taking action against discriminatory advertising by removing a large range of targeting capabilities for  businesses that fall into the housing, employment and credit. When creating ad campaigns for these industries, you now must select the Special Ad Category field or your ads will be declined for non-compliance. This is not good news for the many brands in these categories, as the targeting parameters are much stricter. Special Ad Categories are no longer able to target by age, gender or zip code. They are also limited on the interest and behavior targeting audiences. However, all is not lost! There are still impactful ways to reach your target market with Facebook advertising.

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How to Get on the First Page of Google in 2020

Dec 5, 2019 1:18:00 PM

You want to get on the first page of Google in 2020. To do so, you're competing with every other business in your industry. Some have years of experience on you. Some have marketing departments that dwarf your own. Some have marketing budgets larger than your business's entire budget. Can you still do it? Can you still get to that first page? Yes. It takes work, building content over time, and knowing the ins and outs of your task from SEO keywords to Google SERP features.

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4 Reasons Why Email Marketing is Still Relevant in 2020

Dec 3, 2019 12:58:00 PM

Why are we talking about email marketing in 2020… isn’t email dead? No! Not by a long shot. In fact, it’s not only alive and well, it can take on other digital marketing techniques and outperform them. It’s a great way to engage your audience and boost overall business results.

Here are four reasons to pursue email marketing in 2020:

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5 Things to Expect from Content Marketing in 2020

Nov 29, 2019 8:18:00 AM

Proving he is a man with tremendous foresight, Bill Gates, in 1996, said, “Content is king.” He envisioned a future in which the internet was a marketplace for content. Fast-forward a few decades, and Mr. Gates was, of course, correct. This king still rules the digital space. So what can we expect when it comes to content marketing in 2020?

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10 Instagram Statistics to Plan Your 2020 Strategy

Nov 26, 2019 2:43:00 PM

Instagram may not have as many users as its massive big brother Facebook, but it is a powerhouse when it comes to grabbing - and keeping - the attention of a target audience One thing that is extremely helpful when trying to stay ahead of the game on Instagram is keeping an eye on stats. While we must be careful and consider the source of said statistics, they can help us predict trends and isolate opportunities in the market to make an impact. The following Instagram statistics are extremely valuable when planning your social media marketing strategy for 2020. Check them out!

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6 Ways Video Marketing Will Grow Your Business in 2020

Nov 21, 2019 8:45:00 AM

Did you know that Facebook generates 8 billion (yes, with a B) video views on an average day? The demand for video is there - and only growing as we approach 2020. But the last thing you want to do is clutter news feeds with poorly produced, irrelevant, and annoying videos people will just scroll past. Video is important, but as brands, we need to keep our standards high. Before jumping on video as one of the top 2020 digital trends, consider how you will use the medium to grow your business.

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7 Reasons Your Social Media Strategy Failed in 2019

Nov 19, 2019 11:45:00 AM

Imagine a cocktail party, filled with all the colleagues, clients, associates, contacts, and connections you need to help you reach your business goals. Now, imagine that you’re late, and you insult some guests while ignoring others. You talk, loudly and endlessly, about your favorite topic: you. And, worst of all, you eat all the bacon-wrapped shrimp. How effective is that party in driving your career and company to new heights?

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2020 Facebook Advertising Benchmarks

Nov 15, 2019 3:07:00 PM

When looking at Facebook ads and their results, it is helpful to have some context as to whether the numbers are good or bad. The social media giant is notoriously tight lipped when it comes to exact averages for cost per click (CPC), cost per thousand (CPM), or click-through rate (CTR). But this is critical information in determining, for example, whether you’re paying too much for an ad or what a good conversion rate is. Fortunately, AdStage has aggregated data from over 13 billion impressions and more than 209 million clicks to help establish some 2020 Facebook advertising benchmarks.

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Starting Your 2020 Business Planning - Where to Begin?

Nov 13, 2019 8:00:00 AM

Planning for the next year always seems like a daunting task. Ideas trample over each other, as budgetary and logistical concerns jockey for brain space. Whether you are new to this or a seasoned pro, the following can serve as a simple guide to 2020 business planning.

Now is the time to be more disciplined. This step-by-step process can help you in creating a strategic business plan:

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3 Benefits of an eCommerce Subscription Model

Nov 12, 2019 5:04:48 PM

Embracing an eCommerce subscription model is becoming vital for businesses to survive in today's online marketplace. Retailers like Petco, Chewy, and Amazon use eCommerce subscription services to help convert one-off buyers into repeat customers. While there are many benefits to offering subscriptions via your website, this article will discuss the top three advantages of a subscription model.

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How to Set Your 2020 Social Media Advertising Budget

Nov 11, 2019 12:30:00 PM

2019 is drawing to a close, and you know what that means. Countdowns? Parties? Noise-makers? Champagne? No, it means it’s time to get serious about your 2020 social media advertising budget. Which is just as fun as parties. No, it’s not, but it is necessary, especially considering about half the world’s population has a social media account - and counting. 

When creating a social media advertising strategy, one of the most frequently asked questions is how much to invest. This is always a fun exercise, because social media channels will ingest however much budget you are willing to pony up, so the issue is really about how much budget you are comfortable allocating. To reach your brand-building goals, spend must reflect social’s importance.

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Digital Marketing Trends for 2020

Nov 8, 2019 6:35:00 AM

2020 is fast approaching: what does the digital marketing landscape look like? How can brands most effectively connect, engage, and convert? Social media will continue to be a dominant force, and email is still going strong (in fact, it has one of the highest ROIs of any marketing strategy). But what other trends do we see shaping the future of digital marketing? Here are a few digital marketing trends to watch out for in 2020 so you can plan your budget accordingly. 

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How to Communicate with Your Target Audience

Nov 7, 2019 5:48:00 PM

Your target audience is the one most likely to have interest in your brand. This is the group most likely to engage your site, share your content, and buy your product or service. Reaching 10,000 people in your target audience will develop more sales than reaching 20,000 out of it. Do you know how to reach your target audience? These are the ways to reach your target market that are most important:

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How Long Does it Take to Rank in Google?

Nov 5, 2019 9:27:00 AM

How long does SEO take to work? It varies by circumstance, industry, and competition for keywords. Understand that there are many Google ranking factors and they're adjusted regularly. You can usually expect SEO techniques to show results in three to six months. For extremely competitive fields, this may take a few months longer.

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Top 5 Instagram Takeaways in 2019

Nov 1, 2019 3:37:22 PM

2019 has been a busy year for Instagram. Updates and changes have evolved the platform and optimized the app experience for both users and brands. Changes have ranged from helping facilitate shopping in the app to taking steps to reduce social pressure on the platform. As we head into 2020, it can be hard to remember all the updates and changes that have been made throughout the year. To help refresh your memory, we have rounded up the five most important Instagram takeaways in 2019 for social media influencers and marketers.

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How to Sell MSP Services

Oct 31, 2019 6:53:00 AM

Managed service providers can make a lot of easy mistakes when it comes to how to sell MSP services. MSP lead generation is often over-complicated. The key to prospective customers is that the complex is made accessible and transparent. They don't always want someone to come in and be in charge; they want someone to help them be in charge. That means nurturing trust and usefulness.

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6 Tips for Planning Your 2020 Social Media Strategy

Oct 30, 2019 3:51:00 PM

The countdown to 2020 begins! As we wind down from an exciting year in digital marketing, what do we have to look forward to? Two words: social media. It continues to be a dominant force as consumers use these platforms to connect, to find entertainment, and, increasingly, to interact with their favorite brands. This is great news for social media marketers, of course! Here are some tips to help you get your 2020 social media strategy in shape. 

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7 Software Marketing Ideas

Oct 28, 2019 4:20:00 PM

Marketing strategy for software development companies has to take advantage of modern technologies. For such a cutting-edge industry, too many advertising ideas still rely on traditional advertising that fails to be cost-efficient or zero in on its target market. Focus on these software marketing ideas to fully take advantage of how people see and engage your business today:

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8 Hotel Marketing Trends for 2020

Oct 25, 2019 3:16:00 PM

As 2019 draws to a close, it’s time to start preparing for a successful new year. Planning is in full swing here at THAT Agency, and we’ve been tracking hotel marketing trends for 2020 in order to bring you the most relevant insights for the hotel industry. Ready? 3… 2… 1:

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THAT Agency and Big Five Tours Partner on New Website Project

Oct 25, 2019 12:45:12 PM

WEST PALM BEACH, Fla. — Big Five Tours & Expeditions, a premier luxury travel company, recently partnered with THAT Agency, a Florida web design firm, on a new website project. The result of these two longtime business associates joining forces to create a new site is the exciting online travel booking experience now live at bigfive.com.

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15 Lead Generation Strategies for IT Companies

Oct 24, 2019 4:58:00 PM

A good IT lead generation agency can list hundreds of strategies to develop and close leads. The key is in narrowing down which of those strategies works best for each situation. Lead generation strategies for IT companies can be surprisingly different from one organization to the next. Are there strategies that work for everybody? These 15 strategies are the most effective and reliable:

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10 SaaS Marketing Best Practices

Oct 22, 2019 4:57:00 PM

SaaS marketing best practices build a prospective customer's confidence and trust in you. A customer should feel like they can learn from you, utilize your software effectively, communicate clearly, and continue deriving value from doing business with you. SaaS marketing channels vary from online to referrals and even events, but they're not isolated from each other. They're all part of a whole and should reinforce and evidence the strengths of next channel.

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14 Digital Marketing Trends to Watch Out For

Oct 21, 2019 4:32:32 PM

Marketing has changed more in the past few years than it has in the past few decades. And, as we look at the present and set our sights on the future, change seems the only constant. Let's face it. We are living in a digital world - one that's progressing rapidly without showing any signs of slowing down. With that being said, here are 14 new digital marketing trends to watch out for.

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10 Facebook Updates You Need to Know for 2020

Oct 17, 2019 2:42:00 PM

Are you on Facebook? Of course you are: even your teenage child/niece/nephew/friend’s kid is on there - though they claim they don’t check it ever and it’s for “old” people. It’s not, or not just

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MSP Lead Generation on LinkedIn

Oct 17, 2019 9:49:00 AM

MSP lead generation on LinkedIn isn't as intimidating as it sounds. If you're already familiar with LinkedIn, you already have a leg up on understanding it. LinkedIn lead generation strategy has more to do with consistency than anything else. It doesn't require a huge resource investment if you already have a strong inbound marketing strategy being implemented.

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What Are the Best Marketing Strategies for IT Companies?

Oct 15, 2019 3:56:00 PM

The best marketing strategies for IT companies build trust. The organizational leaders who make decisions about hiring an IT company are putting their company's future in someone else's hands. They're often entrusting you with their security and reputation, their customer's data and privacy, and even how their business thinks and interacts on a day-to-day basis. That's an incredible responsibility to place in someone else's hands. It's why the most effective marketing strategies for tech companies build relationships that convey knowledge and develop trust at every step.

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4 Steps for IT Marketing Success

Oct 10, 2019 12:37:00 AM

It's true that IT marketing success relies on inbound marketing. Yet many imagine this is an end goal in itself. What do you do with all those sales leads you are generating? Marketing isn't just about producing traffic. It's about doing something with all that traffic. Strategic marketing for IT companies must involve a streamlined conversion process for turning those leads into clients.

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3 Essential Elements of a Good Business Website

Oct 9, 2019 11:33:42 AM

For your business to be successful in today's day and age, the most crucial thing needed is a well-designed and optimized website – one that showcases your products and services. A good business website properly conveys the story behind your company and brand while positioning your products and services as solutions for potential customers. When designing that website, it is important to keep in mind some essential elements that are key to what makes a good website.

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10 Marketing Mistakes Managed Service Providers Make

Oct 8, 2019 10:04:00 AM

A managed services marketing strategy needs communication and coordination. Everyone starts out knowing this, and yet there are many unpredictable ways that these elements can break down. Perhaps you have an unclear idea of the shape of a team you're talking to, or you overlook a strength you should be marketing as a priority. There are a number of MSP marketing mistakes to avoid. Make sure you avoid 10 of the biggest pitfalls:

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Should You Use TikTok to Promote Your Brand?

Oct 4, 2019 8:10:00 AM

The social media app TikTok seems to have exploded out of nowhere with more than 1 billion downloads in its first year. With such tremendous growth, it’s no surprise that marketers are wondering if it is beneficial to advertise on TikTok. Let’s unravel the mystery of how to use TikTok and determine whether the platform is worth including in your brand's social media strategy.

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How to Create a Managed Services Marketing Plan

Oct 3, 2019 9:12:00 AM

A managed services marketing plan starts with understanding your business's qualities. How do they fit into your industry? Understand this and you can begin seeing how potential clients perceive your business. This gives you a place to start adjusting your MSP marketing plan – or to create a new one altogether.

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How to Dominate Social Media in 2020

Oct 2, 2019 3:50:03 PM

Video content has become a major trend in the digital marketing world. Behind Google, the social media video platform YouTube is the second largest search engine in the world. Instagram's algorithm gives preference to videos when ranking content. And, a study by Rawshorts predicts, "by 2020, 82% of internet traffic will come from video."

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How to Market IT Services

Oct 1, 2019 3:42:00 PM

IT marketing strategies are far more complex than those of most industries. Short-term marketing pushes are not very effective because of the expense of IT services. A business isn't just buying a product or ancillary service. They're choosing to partner with someone who will provide the technological backbone that shapes how their business runs on a day-to-day basis. That makes businesses skittish. They need to be reassured constantly before choosing your services, so an IT services marketing plan requires a long-term approach.

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3 Biggest Blogging Mistakes for Businesses

Sep 29, 2019 8:06:43 PM

The purpose of a business blog is twofold: it should provide ideal customers with useful information related to a business' products and services, and it should increase organic search traffic to a business' website. Unfortunately, the three biggest blogging mistakes for businesses can negate the purpose of blogging to begin with. Read on to find out if your business blog is guilty of one or more of these blunders.

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What Is Lead Attribution?

Sep 26, 2019 4:24:00 PM

Modern branding is changing. No longer does a business rely on their customer making a purchase through a single click to the website. Branding is about forming communities around that brand. Customers are careful about becoming brand loyal. They'll read your content, check out reviews, follow you on social media, and often make dozens of visits to your site before making a purchase. This is what lead attribution seeks to measure and there is more than one marketing attribution model that tells this story.

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How to Analyze Conversion Paths Using Google Analytics

Sep 24, 2019 12:15:00 PM

Customers tend to follow a long conversion path before making a purchase. According to Monster, 95% of visitors will not convert on their very first visit. This makes sense. They have more web analytics tools than ever to comparison shop and check reviews. With everything at their fingertips online, customers also don't feel the pressure of being in a store with a schedule and a salesperson looking at them with the expectation to buy. They can take their time. You'll still be there in a few days.

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Last Click Attribution

Sep 19, 2019 1:37:00 PM

Is last click attribution over-valued? Data driven attribution models tell you how someone clicked onto your website. Perhaps they've visited a dozen times before and regularly read your website content. Is the last time they visited your site really the route that closed them on a sale? That doesn't give credit to all the other interest they've shown. It means a last click model could be misleading you.

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Signs You're Using the Wrong Attribution Model

Sep 17, 2019 7:12:00 AM

Attribution models give you information about how customers engage with your website. Some of that information is much more useful, some of it less. It's easy to make marketing attribution mistakes that lead you to overlook value. It's crucial to know which attribution model to use for your business, your marketing strategy, and your website.

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Google Analytics: How to Change Attribution Models

Sep 12, 2019 10:19:00 AM

It's relatively easy to change your Google Analytics attribution model. This can allow you to measure campaign attributions much more precisely. The first few times you go through this process, use this step-by-step list. Pretty soon, you'll be able to do it from memory.

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How Do I Search for Text in Google Images?

Sep 11, 2019 8:18:44 AM

Google Photos provides many methods of searching through your personal photo library. However, one Google image search and indexing component that has been on users' wish lists for a while is the ability for the platform to recognize text within images.

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What's the Best Attribution Model for eCommerce?

Sep 10, 2019 9:02:00 AM

Attribution modeling gets into some complex territory. It can be broken down into its fundamentals with ease, but understanding how they relate can send heads spinning. Is there even such a thing as a best attribution model for eCommerce?

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How Much Should Companies Spend on Marketing?

Sep 5, 2019 10:11:00 AM

How much marketing budget should you assign? This will vary by a business's needs, but there are a few guidelines that help make a marketing budget breakdown simpler. The U.S. Small Business Administration recommends that 7 to 8 percent of gross revenue should be dedicated to marketing. This is recommended for businesses which are under $5 million a year in sales and that have a net profit margin of 10 to 12 percent. How do other elements impact this? Can you spend less, and how is this broken down between long-term efforts vs. major projects?

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What to Ask a Digital Marketing Agency

Sep 3, 2019 3:43:00 PM

Digital marketing seems to change at a breakneck pace. Every day there's a new tool or strategy. It can all become overwhelming very quickly. The best digital marketing agency is one that's shown it can adapt and keep your marketing ahead of the curve. There's no magic button that changes your marketing overnight. It's about identifying strategies that will stay relevant and build a foundation of success for a long time to come.

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6 Video Marketing Tips for 2019

Aug 29, 2019 12:07:00 PM

Many businesses feel left or lagging behind when it comes to video marketing. They don't know where to start. Some have begun implementing video marketing tips and creating video content only to realize they're not finding the right audience or they're leaving viewers disinterested. You don't want video content that wears your potential and existing customers' patience thin. It has to be part of building your brand. How do you do that? Start with these helpful tips for video marketing:

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Why Your Company Should Partner with Influencers

Aug 27, 2019 4:45:33 PM

Social media influencers are powerful ambassadors for your organization. They distribute information about your products and services, and they raise brand awareness. Here's a quick snapshot of some of the other benefits of partnering with social media influencers for marketing.

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Google SEO: What's Relevant for 2019

Aug 27, 2019 2:36:00 PM

How important is SEO in 2019? It's more important than ever before, if you want high-quality organic website traffic and qualified leads. Let's take a look at the latest evolution of Google SEO best practices:

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7 B2B Email Marketing Best Practices for 2019

Aug 22, 2019 12:20:00 PM

Are you integrating email campaigns into your overall B2B marketing strategy? You should be. Let’s see what the stats have to say: according to eConsultancy, the majority (68%) of companies say that email marketing is an “excellent” channel, and it delivers almost a quarter of all sales. 59% of B2B marketers say that email has the highest impact on overall revenue generation, and the ROI… well, that speaks for itself. It can be as high as $43 for every $1 expended. We’re sold on it!

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10 Effective B2B Marketing Strategies for 2019

Aug 20, 2019 9:25:00 AM

What are your B2B sales and marketing goals? Where are you now in terms of customer relationships, campaigns, and conversions? And where would you like to take your company? The following B2B marketing strategies are integral in helping you hit your targets and elevate your brand’s performance.

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How to Create a Social Media Strategy in 5 Easy Steps

Aug 16, 2019 8:00:00 AM

It’s a well-known fact that social media is a vital marketing tool for businesses of all sizes in all industries. However, many businesses are using social media without a formal strategy in place. I am sure every other aspect of your business has a strategy to achieve a projected goal. Why should social media be any different? Having random posts on social media is not going to produce bottom-line results. The following five steps can help you create a social media strategy that effectively achieve your business goals.

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4 Ways B2B Content Marketing Differs from B2C

Aug 15, 2019 4:30:00 PM

B2B customers are significantly different than B2C customers. Think of it this way: you see a candy bar, a shirt, or a pair of sneakers… and you buy! You research big ticket items, of course, but as they say, people buy on emotion and justify with logic. A B2B buyer is a different beast: they are far less driven by emotion. Instead, they are guided by practicality, cost savings, and the benefits that a solution offers. Understanding the differences is key in creating an effective B2B content marketing strategy.

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3 B2B Marketing Trends to Watch in 2019

Aug 13, 2019 9:40:00 AM

The nature of the internet is constant change, and this is true of the marketing world as a whole as well. Keeping on top of continuous evolution can be challenging: what is worth your time? What is a waste of time - not to mention a waste of your energy and resources? To help, we’ve zeroed in on three B2B marketing trends taking precedence this year.

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2019 B2B Marketing Spend by Industry

Aug 8, 2019 10:17:00 AM

Who doesn’t love crunching the numbers and planning the next fiscal year’s budget? All right… not the most fun project, but it is one of the most critical in terms of your business’s ability to survive and thrive in the coming year. It can be helpful to analyze B2B marketing spend by industry to see how your numbers align with your competitors. Let’s get to it.

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Top SMB Online Marketing Challenges in 2019

Aug 7, 2019 11:42:16 AM

Digital marketing trends for small business run the gamut. From time-saving AI to list-building WiFi, marketing industry headlines shine their spotlights on the shiny and new. But where do we go for information about the not-so-shiny, sometimes grimy side of digital marketing? Instead of focusing on the next big thing on the horizon, this article sets its sights on the elephant in the room. It discusses the challenges small and mid-sized businesses (SMBs) face in digital and online marketing today.

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Why Hire a B2B Marketing Agency in 2019

Aug 6, 2019 3:39:00 PM

We can do it in-house. We can add marketing tasks to this person and that person’s role. Hiring an agency will cost too much. We know that making the decision to engage a B2B marketing agency requires thought and planning; it’s an investment in your organization’s future. Here are a few reasons why you should hire a marketing agency - and transform how you do business.

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Signs of Email Fatigue

Aug 2, 2019 2:00:29 PM

If you are researching the signs of email fatigue, chances are you have already noticed a negative trend in your email marketing engagement metrics. By understanding the signs and causes of email fatigue, you can take action to get your email engagement metrics back on track.

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How B2B Email Marketing Works

Aug 2, 2019 10:01:00 AM

Email is consistently ranked as one of the most effective marketing channels. Are you taking full advantage of email in marketing your B2B business? In this quick read, you'll learn how (and why) B2B email marketing works so well. You'll also find out how you can ramp up your B2B email marketing strategy with help from five fundamental B2B email marketing tips. Let's get started!

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5 Frequently Asked Email Marketing Questions in 2019

Jul 31, 2019 7:54:00 AM

Email marketing has changed significantly the past few years. As a result, many email marketers today are filled with uncertainty. This is made worse by organizations protecting their own strategies as if they're top secret. This layer of secrecy prevents the sharing of knowledge and best practices. The good news is, the email marketing team at THAT Agency has put together these answers to five of the most frequently asked email marketing questions:

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10 New Trends in Digital Marketing

Jul 29, 2019 5:36:06 PM

Like rising and receding tides, digital trends ebb and flow. Whether new digital marketing trends arise from advancing technologies, evolving consumer preferences, or a combination of both, being among the first to know about these changes can give you a competitive advantage. Here are 10 new trends in digital marketing you can leverage to gain market share and/or save precious time and headache.

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Why Marketing on Social Media is Important?

Jul 26, 2019 8:00:00 AM

It is impossible to avoid social media: it is all around us. What began as a way to connect with family and friends has now turned into an important marketing channel for all types of companies. It doesn’t matter if you run a small local business or a large national corporation, marketing on social media is essential. Why? To start, more than 3 billion people use social media. With a user base that great, your business can't afford NOT to be marketing on social media. Here are 4 more reasons you should be doing social media marketing.

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How to Market a B2B Business in 2019

Jul 23, 2019 4:56:00 PM

Business to business marketing involves a markedly different set of strategies from business to consumer marketing. B2B clients and customers have unique needs, and they need to justify decisions to upper management and the C-suite. They don’t buy on impulse or emotion; they need facts and figures that resonate. How do you reach them effectively?

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5 Digital Marketing Challenges for SMBs

Jul 22, 2019 4:39:58 PM

Many owners and marketers of small- and medium-size businesses (SMBs) consider time and budget constraints to be their top digital marketing challenges. However, these same constraints are cited just as frequently by marketers of big corporations. To dig deeper into the challenges of digital marketing specific to SMBs, I went straight to the source.

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12 Web Design Terms to Know

Jul 21, 2019 1:49:00 PM

When you start working with a web design agency on a new website or a website redesign you might be a bit overwhelmed at the beginning if you aren't familiar with the terminology. It's easy to get intimidated by all the terms and acronyms. Here are 12 web design terms to know that will help you speak the same language.

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How to Improve Customer Experience As a Marketer

Jul 19, 2019 10:11:00 AM

A strong customer experience management strategy is a must. Today, virtually everything is commoditized. You have a great product! So does your competitor. You deliver an amazing solution! So does the company down the road. You offer it at a lower price! Well, they just cut theirs too. It’s certainly a dog-eat-dog world. The most effective way to stand apart is delivering exceptional customer experience.

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7 Strategies to Maximize Your Digital Marketing Budget

Jul 17, 2019 9:59:00 AM

Marketers are not only skilled in reaching and connecting with leads and customers; they’re adept at stretching their digital marketing budget as far as it will go. And then a bit further. They are always on the lookout for new ways to contain marketing costs. Well, since time is money, let’s get right to it!

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5 Digital Marketing KPIs You Must Track

Jul 15, 2019 9:42:00 AM

It is not enough to employ digital marketing strategies and leave it at that. This is not set-and-forget! You risk wasting your time and resources - and any success you achieve will be both accidental and short-lived. Key performance indicators allow you to track your progress and, if necessary, refine your techniques to achieve targeted goals. Which digital marketing KPIs should you be tracking?

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How to Reach Generation Z Through Marketing

Jul 12, 2019 6:45:00 AM

Over the decades, marketers have learned to adapt and change their strategies to accommodate cultural shifts of different generations of consumers. After all, the advertising campaigns Don Draper created on Mad Men probably wouldn't work as well with today’s audience. Evolving your marketing strategies is a necessity… especially when to comes to marketing to Generation Z, or those consumers born after 1995.

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20 Tips for Improving Your Website's UX

Jul 11, 2019 9:07:00 AM

Website improvement ideas have to start with functionality. What makes your site more functional to customers? Really, you're asking about website UX best practices. The UX is how your customers interact with and understand your site. How do you improve that interaction so customers like your site more, share it with others, and find what they're looking for faster?

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How to Have a Stress-Free Site Redesign, Update, or Initial Launch

Jul 10, 2019 11:03:23 AM

Undertaking a sizable website project is no small feat. However, there is a simple three-step plan to keep in mind during any site redesign, update, or initial launch. This plan will help to make things run more smoothly, resulting in a stress-free experience:

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10 Strategies of Successful Digital Marketers

Jul 9, 2019 8:55:00 AM

Digital marketing strategies are designed to help you reach the massive potential audience that lives and works online. If you’re wondering how to get started, try these top ten techniques:

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10 Reasons Why You Need a New Website

Jul 3, 2019 3:40:00 PM

How can you tell when you need to get a new website? You may mistake some of the signs for other factors. If your product just isn't moving, is it because it's a bad product or because people just aren't finding it through search engines? It could also be because your site takes too long to load, it's too difficult to navigate, or it has security issues. There are many potential reasons why you need a new website. Some may apply to you, some may not.

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7 Tips for Customer-Centric Marketing

Jul 2, 2019 2:56:00 PM

Customer-centric marketing starts with a simple idea: you serve your customers. It seems obvious, but it's very often forgotten. Businesses begin to look at customers as resources to expend, and it's hard to grow that way. Today's marketing environment means that the business is the resource, the brand your conduit for delivering it, and a customer-centric approach is what allows consumers to popularize your products and feel more comfortable purchasing.

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How Often Should You Redesign Your Website?

Jun 29, 2019 11:17:00 AM

A common question from business owners is "How often should I redesign my website?" Unfortunately this is a bit of a complicated question without an exact answer. There are however some things you can keep in mind and ask yourself to gauge whether or not it might be time for a website redesign. Here are 6 things to look for when asking yourself if it's time for a redesign of your website.

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How to Promote Branded Content

Jun 28, 2019 8:00:00 AM

Several months ago, Instagram announced it is developing a new way for brands to sponsor influencer-generated content by creating a new ad type called “branded content ads.” Well, this new ad type has officially launched! Now, with the creator’s permission, businesses can promote branded content as feed ads targeting specific audiences. Whether you are a social media influencer or business marketer, here’s what you need to know to get started.

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Hiring an Amazon PPC Agency? Ask These Questions

Jun 27, 2019 10:18:00 AM

Amazon may trail behind behemoths Google and Facebook when it comes to ad revenue - but the retail giant is chipping away at their leads. Amazon's ad revenue grew by 250% during the third quarter of 2018, up more than a third year-over-year. More consumers begin their shopping sessions with Amazon than with any other site; there is incredible opportunity here. An Amazon PPC agency can help you fully realize it. How do you select the right partner among PPC companies?

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Behold Today's Digital Marketing Landscape

Jun 25, 2019 3:23:33 PM

Today's digital marketing landscape is expansive. It sprawls across search engine results pages, envelops email inboxes, and blankets the rolling feeds of social media. To gain a fresh perspective of the lay of the land, explore this overview of the current digital marketing landscape and let the team at THAT Agency know in which areas you wish to see your business climb.

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5 Commonly Overlooked Website Costs

Jun 25, 2019 3:19:00 PM

Website costs are generally straightforward. If you have a website design company or marketing company creating your website, costs should be rolled into the plans they build for you. There may be adjustments if a new plugin is needed, but all new costs should require your approval first. From a web hosting cost to plugin costs, it's important for you to ensure nothing gets overlooked. Be sure to ask whoever you're working with whether these costs have been factored in.

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10 Digital Customer Experience Trends to Watch

Jun 21, 2019 2:14:00 PM

The best plans you have for your brand aren't always realized. Your customer experience strategy doesn't always find the results you seek. Gartner recently surveyed executives and found that only 22% think they have a customer experience platform that exceeds satisfaction goals. Yet 81% of executives believe they'll compete on customer experience in the future.

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How to Create an Amazon Advertising Strategy

Jun 19, 2019 11:29:00 AM

Amazon is a powerhouse; not only can you buy virtually anything you need or want - from clothes and furniture to tools and groceries - you can use this platform to supercharge your brand’s advertising efforts. Do you have an Amazon advertising strategy? Here’s why you should - and how to get started.

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Free Web Design and Development Tools I Found Online

Jun 17, 2019 6:56:00 AM

Hello and welcome to the first installment of free web design and development tools I found online! Ok, so if you don’t want to read my entire blog post, I won’t hold it against you. Here’s a short list of the products I will be talking about: ngrok, GIMP, Sublime Text, and Any Video Converter.

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Why Do I Need Content Marketing?

Jun 14, 2019 2:10:00 PM

Content marketing may be the biggest driver in online marketing right now. Various types of content marketing have helped build trust between brands and customers. Yes, these encourage sales. They also encourage something even more important: identification and community build around brands. How do you get content for marketing, though? What are the steps you take and how do you figure out what type of content you need?

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How Content Marketing Works

Jun 12, 2019 6:29:00 AM

Do you understand how content marketing works? SEO and content marketing can be impenetrable to small businesses that are just finding their footing. You're concerned with so many other factors in your business that it becomes easy to overlook one of the biggest advantages you can develop.

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Facebook Campaign Budget Optimization: What You Need to Know

Jun 11, 2019 7:30:00 AM

If you utilize Facebook as part of your digital marketing strategy, you may already be familiar with the platform's Campaign Budget Optimization ads. Campaign Budget Optimization (CBO) automatically distributes your budget to the best performing ad set, not just the top performing ad. The social network rolled out these new ads back in 2018, but many advertisers have ignored the option. However, starting in September 2019, Facebook will make CBO the default setting for many accounts. Therefore, advertisers will no longer be able to control budgets on the ad-set level, as budgets will be set at the campaign level. To help you understand how this will impact your social media marketing, let’s take a closer look at CBO.

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Which Digital Marketing Strategy Is the Most Effective?

Jun 10, 2019 11:22:00 AM

What is the most effective digital marketing strategy? We’re going to give you an answer that frustrates you: it depends! The answer should be guided by your overall business strategy and the goals you want to achieve with marketing and advertising initiatives. There’s no one-size-fits-all, magic bullet strategy to produce results. That said, there are several strategies that can help you transform your campaigns. The key is adapting and leveraging them to meet your needs.

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How to Write an RFP for Web Design

Jun 7, 2019 8:27:00 AM

It’s time for a new website or a redesign: this is an exciting time for your business! Intuitive, attractive, easy-to-use websites are a must have for reaching current and potential clients/customers, converting leads, and ensuring satisfaction throughout every stage of the buyer’s journey. The first step along your website journey, though, is writing an RFP for web design. Why is this so important - and how do you do it?

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Creative Marketing Campaign Ideas That Work

Jun 6, 2019 12:15:13 PM

Creative marketing campaign ideas aren't happenstance -- at least, the worthwhile ones aren't. While creativity is often painted with a serendipitous brush, marketing takes strategy. The following strategies have been proven to get the creative juices flowing toward marketing campaign gold.

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5 Tips for a Seamless Mobile Website User Experience

Jun 5, 2019 1:02:00 PM

The website user experience often becomes a mess on mobile devices. Why is this? You may design with mobile in mind, but maybe you should be designing mobile first. Are you contextualizing your site's visual elements? Are you not hooking a customer with informative text quickly enough? Mobile web design is very specific since you don't have a lot of space to convey information. How you deliver that information is paramount.

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What To Do After Your New Website Launch

Jun 4, 2019 1:01:00 PM

You’ve just celebrated your new website launch! Look at that beautiful site and all those user-friendly functions! It’s exciting - but if you’re tempted to kick back and relax, remember that the fun is only just beginning. The next steps involve ensuring that this new asset works as hard - and as smart - for your brand as possible.

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THAT Agency Develops New Website for SSI Petroleum

Jun 4, 2019 10:40:04 AM

WEST PALM BEACH, Fla.  SSI Petroleum, a Central and South Florida wholesale petroleum distributor with more than 50 years of industry experience, partnered with the web development professionals at THAT Agency to launch a new website.

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PPC for Lawyers: 9 Tips

May 31, 2019 10:37:00 AM

The attorney advertising days of putting an ad in the Yellow Pages and watching the business flow in are over. Today, businesses - including law firms - must compete in the digital arena. Organic search is beneficial, but it is often not enough to create a steady influx of leads. Paid search techniques, such as pay-per-click (PPC) campaigns, can help your practice achieve its growth goals. What do you need to know about PPC for lawyers?

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4 Things Your Web Design Agency Needs to Know

May 30, 2019 11:55:52 AM

Once you have made the decision that it's time for a new website or a website redesign, there are a few things that you need to think about to set you and your web design agency up for success with your new website.

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Why Is Link Building Important?

May 28, 2019 11:13:00 AM

Link building is simple to understand and difficult to master. It focuses on accruing quality inbound links that encourage traffic from other businesses and improves how search engines view your website. The importance of link building can't be understated. It is vital to building out a website with a high rate of new inbound visitors.

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How Content Marketing Can Help Your Business

May 27, 2019 3:26:00 PM

The benefits of content marketing today can't be overstated. Some businesses build themselves on content creation more than any other factor. The ability to get your words seen, trusted, and shared quickly helps to build confidence in your brand and its products or services. Let's start from the beginning: what is content marketing?

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How to Choose the Best Web Design Company

May 23, 2019 3:43:00 PM

One of the biggest steps you can take as a company is deciding to commit to a professional website design. Is this new territory for you? Or is this territory that you simply haven't had to tread for several years? Either way, a lot will seem new and different. Technology and marketing philosophies change now faster than they ever have before. How do you find the best web design company? Look to fit and experience among many other factors:

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Why Invest in Content Marketing?

May 22, 2019 5:00:00 PM

What is the value of content marketing? Content has become crucial in online marketing. It attracts customers and clients to websites and offers interesting content to followers on social media. It's a core way to build your brand. No inbound marketing strategy can survive today without it. Why invest in content marketing? In a single idea, it can make or break the value of your website.

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What's New and Noteworthy in Digital Marketing Today

May 22, 2019 12:56:25 PM

Giants like Google, Facebook, YouTube, and WordPress seem to dominate the headlines of most digital marketing news topics. This summary of what's new and noteworthy in digital marketing today is no exception, but it does run the gamut from search engine marketing to web design and development, covering practical news today's digital marketers can use.

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Thought Leadership Is the New Inbound Marketing

May 21, 2019 10:56:00 AM

To understand thought leadership, ask yourself why you clicked on this link. The title alone tells you that it's going to describe a new inbound marketing strategy that you want to know about. You want to learn about that marketing strategy from a Florida inbound marketing agency. You're looking to this article for leadership on a particular line of thinking. That's exactly what your customers and clients do.

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10 Signs Your Business Needs a New Website

May 17, 2019 10:27:00 AM

I need a website redesign.” It's easy to second-guess this thought. How do you know if you really need a corporate website redesign or if you're simply over-analyzing? It could be that your website is falling behind the curve. Or it could be that you're assigning other issues you face to your website. How do you tell the difference? You need to be able to assess your website objectively. Here's how.

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How GOT Season 8 Fails to Deliver an Ideal Customer Experience

May 17, 2019 8:45:44 AM

Bear with me, as I'm about to geek out about some of my favorite subjects: marketing and Game of Thrones. But I promise, if you hang in there with me throughout the duration of this article, you will gain a nugget or two of wisdom -- and you don't have to be a fan of Game of Thrones to do so. 

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Law Firm Website Design: Tips and Tricks

May 15, 2019 12:13:00 PM

Law firm website design faces some tough obstacles. The competition is fierce and there's a real danger of looking too much like everyone else's site. That won't get you noticed. At the same time, it's hard to stand out without seeming gimmicky. That gets you noticed in the wrong ways. The best law firm websites deliver information in a straightforward way, and look visually unique without seeming unprofessional. That's easy enough to say. How do you actually get there?

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6 Business Website Design Essentials

May 14, 2019 11:57:00 AM

Business website design has come a long way in a short time. It can be very easy to overlook modern features that make your website more functional and effective. It's just as easy to focus too much on what's trendy and overlook proven design philosophy. The best business websites blend proven design and infrastructure with cutting edge features and tools:

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How to Build a Digital Marketing Funnel

May 10, 2019 2:07:00 PM

This is not exactly a newsflash, but it bears emphasizing: the traditional marketing funnel needs an update for the 21st century. While it’s not completely obsolete, it does not fully encompass the journeys that leads and customers take as they interact with brands. A digital marketing funnel is more closely aligned with the more circuitous route consumers take online.

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Is Paying for SEO Worth It?

May 8, 2019 7:57:00 AM

Is SEO worth it? SEO takes a bit of time to establish and get going at full speed. The benefits of SEO for business rely on sticking with it enough to climb the ranks. The more you do it, the more that success compounds and builds on itself. Any SEO you've done before keeps generating long after.

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How Much Does It Cost to Build a Business Website?

May 7, 2019 9:37:00 AM

The cost to build a website can vary because of a number of factors. The two most important are obvious: how big is the website, and how complex is it? What else informs website cost? Can you get it down to a more exact figure before contacting web design agencies?

Note that if you're a larger business, you probably have full-time personnel dedicated toward both designing and managing your website. These professionals are generally paid full-time salaries with benefits and may range into the $100k territory.

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3 Tips for Improving Digital Customer Experience

May 6, 2019 3:54:03 PM

53% of mobile website visitors leave a page if it takes longer than three seconds to load,1 37% of online shoppers dislike being forced to create an account,2 and 22% of consumers are annoyed by digital content that isn’t relevant.3 Thus, today’s customers expect their digital experiences to be quick, easy, and tailored to their needs.

With customer expectations at an all-time high, how can your brand rise to the occasion? Here are three tips for improving digital customer experience.

 

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Keeping Your Social Media Content Fresh

May 6, 2019 8:05:00 AM

When it comes to social media, it is easy to get stuck in a rut by creating the same type of content over and over again…especially when it seems to be working. However, it’s important to try new things on social media to maintain an engaged audience, attract a new audiences and to stay ahead of your competitors. Here are just a few social media updates that will help keep your content fresh.

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8 Ways Your Social Media Content Is Annoying Your Audience

May 3, 2019 4:56:29 PM

As marketers, we all tend to think that our content is great. We are always providing value in a fun, memorable way. The sad reality is, if we aren’t careful, our content can do more harm than good. Since both paid and organic success on social media hinges on a high-quality content strategy, it is important for brands to understand what their audiences do and do not want to see. Luckily for us, a new study of 1,000 U.S. consumers discovered what annoys consumers about content from brands. Want to keep your social media audience happy and engaged? Avoid these 8 faux pas!

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5 Ways to Improve Your Law Firm Ranking on Google

May 3, 2019 7:10:00 AM

How do you improve your law firm ranking on Google? Should you employ a search engine marketing agency or put your own support staff on it? These are all incredibly valuable questions. You need to be able to make sound judgments about them in a decisive way. These five steps can help you understand and utilize search engine marketing more effectively.

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10 Digital Marketing Trends to Keep On Your Radar

May 1, 2019 4:18:55 PM

Staying up to date with the latest digital marketing trends and best practices is something we’re passionate about here at THAT Agency – which makes sense because, as an inbound marketing agency, we are always looking to deliver value.

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Is Facebook Advertising Effective for Lawyers?

May 1, 2019 6:11:00 AM

Because the competitive atmosphere is so fierce in the legal field, it is essential that you develop a multi-faceted approach to marketing. Google organic search and paid search immediately come to mind, and, indeed, these can be effective methods by which to increase visibility, traffic, and conversions. But don’t neglect the world’s largest social media network. Facebook advertising for lawyers can be challenging - but the rewards are worth it.

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Custom Built Websites vs. Templates - Which is Right For You?

Apr 30, 2019 11:01:03 AM

So you've decided that it's time for a website redesign. A question that often comes up at the beginning of this process is whether to use a template or to have a design custom built just for you. There are pros and cons of each and it also depends a lot of the specifics of your needs to decide which is right for you.

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Marketing for Lawyers: How to Leverage Video on Social Media

Apr 29, 2019 10:09:00 AM

When it comes to marketing for lawyers, do not underestimate the power of social media video. This versatile medium can help you achieve a number of key goals, including boosting engagement, traffic, conversions, and, ultimately, revenue. How do you make the most of it?

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5 Secrets for Marketing to Luxury Clients

Apr 26, 2019 10:35:00 AM

In some regards, marketing luxury products is not different than marketing other goods. You must know your audience and craft a compelling story that resonates with them to stimulate demand. But unlike everyday brands, you are delivering more than a product. You are selling the fantasy of a lifestyle, and your techniques must reflect this.

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11 Modern Website Design Trends

Apr 26, 2019 8:20:00 AM

Modern websites need to use modern website design. It's easy for your site to get lost in the thousands of other sites that may look just like it. This means being selective, though. Choosing every new trend would make things look like a mess. Each design feature has its own strengths and makes a customer or client look at your site in a new and different way.

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How to Market Your Law Firm

Apr 24, 2019 11:13:00 AM

The legal field is crowded, particularly in Florida. In the Sunshine State alone, there are more than 78,000 practicing attorneys. And it can seem like you are competing against every last one of them for clients! The question of how to market your law firm isn’t just academic; it’s key to survival and growth.

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Instagram’s New Ad Format to Expand Influencer Marketing Campaigns

Apr 23, 2019 8:00:00 AM

With more and more businesses using influencer marketing as way to garner brand awareness and increase sales, Instagram is responding by refining its influencer marketing tools. The platform recently announced it is developing a new way for brands to sponsor influencer-generated content by creating a new ad type called “Branded Content Ads”.

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How to Leverage LinkedIn for Lawyers

Apr 18, 2019 9:49:00 AM

LinkedIn is often referred to as the social media network for professionals; it can be an especially potent resource for attorneys, particularly those who practice in the corporate, business, and real estate spaces. How can you integrate LinkedIn into your law firm social media strategy - and see the growth and results you want?

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5 Strategies for Successful Law Firm Ads

Apr 16, 2019 1:30:00 PM

Attracting new clients is one of the most significant challenges law firms face: even those who have retainers still need to bring new business in. Developing an effective advertising strategy is essential; you need to make it easy for potential clients to find you - and you need to make sure that they are comfortable placing their trust in you. Law firm ads can help you grow your practice and build a healthy roster of clients.

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What Does $1 in Facebook Advertising Generate for a Business?

Apr 11, 2019 4:45:32 PM

Every business that decides to advertise on social media channels is taking a risk. As a marketing medium, social media hasn’t been around all that long and there is still a lot of misunderstanding when it comes to the benefits and best use cases for Facebook Ads. When we work with clients, we do our best to educate each one on the social media advertising strategies that work, make sense and ultimately will add value to their brand. In essence, we are seeing past the superficial engagements and looking deeper into what the return on those dollars and cents actually is. This begs the all-too-familiar question: how much should I be spending on Facebook Advertising? The short answer is that it all depends on the goals, conversion rates and other data points a business already has. However, short answers are no fun. Let’s reduce the conversation down to a very basic starting point. What does $1 in Facebook Advertising generate for a business?

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Why Your Law Firm Needs Google My Business

Apr 11, 2019 10:16:00 AM

Google has evolved into an entity that is much more than just a search engine - though that function is certainly powerful enough in its own right! It has also developed a comprehensive range of business features with which professionals can increase their online visibility, establish credibility, attract clients/customers, and, ultimately, increase their profitability. When it comes to SEO for law firms, Google My Business is a potent tool that you can leverage to meet your firm’s overarching goals. Why is it so critical?

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How to Fix a Slow WordPress Site for (Mostly) Free

Apr 10, 2019 10:59:22 AM

WordPress plugins aren’t expensive, but you know what is always cheaper – the free version. Because of this, I personally have spent far more time than needed combining CSS and JS files, optimizing images and video, and minifying pretty much everything I put in code by hand to fix slow WordPress websites. In this article, however, I will show you a way to do this that will be (mostly) free to save you the hassle of having to do the work yourself or spending $$$. So, let’s start with what most sites struggle with the most – images.

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5 Attorney Web Design Trends to Know

Apr 9, 2019 3:36:00 PM

Attorney web design can seem intimidating. But, really, it is a matter of thinking from the perspective of potential clients and delivering the value, the ease, and the experience they need. Here are five trends for law firm web design that will help you do that with maximum impact.

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Social Media Marketing Tips for Small Business

Apr 5, 2019 8:00:00 AM

Social media is a great way for small businesses to connect and build relationships with existing customers, as well as to find new customers. In fact, 57.5% of people are more likely to buy from a brand they are following on social media. Thus, the time for SMBs to ramp up their social media efforts is now! Here are seven social media marketing tips for small business.

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5 Tips for Better Website Navigation Design

Apr 4, 2019 2:57:55 PM

No matter what type of business you have your users are coming to your website to DO something, whether it is buying widgets, reading a blog or finding more information about your company and products. Navigation is what helps them find their way, find what they are looking for. You can have the most amazing content, the most visually appealing website, but without good website navigation your users will get frustrated and leave. Navigation is crucial to the success of your website. Here are some tips on designing navigation that will make it easy for your users to find what they are looking for.

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How Can I Get More Legal Clients?

Apr 4, 2019 9:36:00 AM

The key to success as a lawyer? Is it keen legal insight? Meticulous research? Tenacious negotiating skills? Pizzazz in front of a jury? Yes, all of these are critical - but even with them you will not reach your goals if you don’t have the clients you need to support your firm or practice. It’s that simple. Generating leads and securing new clientele, however, may not seem quite as easy. Here are some tips to help.

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What Is Keyword Cannibalization?

Apr 3, 2019 7:53:00 AM

The word "cannibalization" brings to mind a famous line masterfully delivered by Anthony Hopkins in the movie The Silence of the Lambs. It's the one where Dr. Hannibal Lecter says, "I ate his liver with some fava beans and a nice chianti." While not quite as gruesome, keyword cannibalization can be as detrimental to your website's search engine rankings as Dr. Lecter could be to your body's organs.

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How to Hire an SEO Firm for Better Rankings

Apr 2, 2019 4:25:00 PM

There's a misconception about what makes the best SEO firms. Business owners think they're hiring a purely technical position. Getting your website to the top of Google isn't a matter of programming or being a tech head, though. Knowledge here helps, but you need an SEO firm that knows how to communicate first and foremost. They need to know market targeting, visual design, effective communication, and social media management before they even lay hand to tool.

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THAT Agency Launches New Website for R2 Unified Technologies

Apr 2, 2019 11:05:04 AM

WEST PALM BEACH, Fla. — THAT Agency, a prominent Florida website design and digital marketing agency, has launched a new website for R2 Unified Technologies, a respected IT provider serving mid-sized enterprises throughout South Florida. 

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7 Tips for Ecommerce Web Design

Apr 1, 2019 3:57:00 PM

Putting your user first is important in any website design project, but it is arguably more important in eCommerce web design. Here are some tips to keep in mind when designing your new eCommerce website that will put your users first and drive sales.

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5 Advanced Social Media Marketing Tips

Mar 29, 2019 4:42:20 PM

If your current social media marketing strategy is geared towards only generating new followers and engagements, this is not the blog for you.

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What Are the Advertising Options on YouTube?

Mar 29, 2019 3:12:12 PM

As the second largest search engine, YouTube has a unique space in the social media ecosystem. While some would categorize YouTube as a social media site due to the ability to comment, the true value in the platform lives in the massive amount of content it hosts and serves up to searchers.

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How Luxury Brands Are Embracing Social Media

Mar 29, 2019 5:47:00 AM

The best luxury brands on social media have a deep understanding of digital advertising mediums. This takes work and research to learn. The best way to start is to dive in. Social media for luxury brands is an ever-changing landscape, but each brand gets to change their chunk of that landscape in ways that work best for it. It's crucial to have social media presence. According to Deloitte, most high income consumers prefer shopping online. This number will only increase.

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THAT Agency Designs and Develops New Judicial Procedures Website

Mar 28, 2019 3:27:00 PM

WEST PALM BEACH, Fla. — THAT Agency, a professional website design and digital marketing firm, has launched a new website for Judicial Procedures, a subscription-based platform offering lawyers online access to a compendium of information about the judges in all 20 Florida circuit courts.

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How Do You Promote a Luxury Brand?

Mar 27, 2019 8:47:00 AM

Top luxury brands know they are not selling clothes, hotel accommodations, luggage, jewelry, shoes, or accessories… they are selling a lifestyle.  They are selling a promise, an experience, a story. Customers are not only willing to pay higher prices, they expect to do so in order to get the quality and exclusivity they value. That said, how do you promote your brand and ensure that it captures the attention of the audience you want to target?

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9 Quick Tips for Law Firm SEO

Mar 26, 2019 10:15:00 AM

Potential clients are already searching for law firms to help them with their challenges. Most (96%) use a search engine when seeking legal advice, 74% visit law firms’ websites to take action, and 73% contact just one attorney. Being visible - as in #1 or #2 - in the search engine results pages, then, is an effective way to attract attention and grow your practice. Search engine optimization (SEO) can help get you to the top of the results. But what techniques constitute the best SEO for lawyers?

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How to Find a Good Marketing Person

Mar 24, 2019 2:21:14 PM

Is your marketing department understaffed? You are not alone in wondering how to find a good marketing person. In a recent study, more than 90 percent of companies surveyed reported a marketing talent crunch. If you are among the many struggling to find and hire qualified marketers to fill key roles, there is hope.

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Why Is a Good Website So Important?

Mar 22, 2019 10:41:00 AM

If you want to understand the importance of website presence in today’s market, look no further than your own behaviors. When you want to buy a product or engage with a service, what do you do? You go online to Google. You visit websites. You research.

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How Do You Attract High End Customers?

Mar 20, 2019 5:05:00 PM

Whether you are starting a new business or hoping to expand your existing company into the luxury market, the question on your mind is certainly how to attract the high end consumer? The secret: confidence!

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6 Tips for Working with a Web Design Agency

Mar 19, 2019 3:53:39 PM

So you've decided that it's time to hire a web design agency to build your new website. Congratulations and get ready for the road ahead that will lead you to an amazing new website and new leads for your business. As you get started on this exciting journey here are some tips to keep in mind that can help you in working with your chosen web design agency and getting the website of your dreams.

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How to Create a Luxury Goods Website

Mar 19, 2019 10:32:00 AM

What is your luxury goods website missing? It needs to connect with potential customers quickly and efficiently. Take too long to load a complicated intro and your customer is already moving on to your competitor's website. Don't have customization - and your competitor does? They'll buy from the website that offers them such a powerful element. As a Palm Beach web development company, we know luxury and how it's communicated to shoppers online.

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How Much Should You Be Paying for Influencer Marketing?

Mar 18, 2019 7:45:00 AM

The power of influencer marketing is very apparent in today’s digital world, and it doesn’t seem to stopping anytime soon. And although many companies understand its importance, identifying the right amount of influencer marketing spend is still a bit of a mystery. To be honest, there is no exact answer for how much to pay social media influencers, but here are some guidelines to consider.

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How Do Luxury Brands Engage Their Customers?

Mar 15, 2019 3:25:00 PM

Luxury brands live and die based on their repeat customers. Customers who develop high brand loyalty will regularly purchase new item releases, shop for others at your store during the holidays, share luxury brands on social media, and bring other customers with high brand loyalty potential on board. These customers already know the target audience for luxury brands because they speak with them every day.

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What Is a Niche Luxury Brand?

Mar 14, 2019 2:46:00 PM

For small and emerging businesses in the luxury goods space, the thought of competing against behemoths like Tiffany, Gucci, Chanel, Hermes, and Dior is not only intimidating - it seems impossible. And it will be if you use traditional marketing techniques and try to play on the same field, so to speak. However, when you build a niche luxury brand, you can capitalize on current trends in the market, grow your profits, and most importantly, wow your customers time and time again.

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SEO Tips for Web Design

Mar 13, 2019 2:16:00 PM

Often when we design a new website SEO doesn't get much attention until the end of the process. Incorporating SEO into the entire website design process will of course help your SEO but it can also be a great help to your design process itself as well as to your end-users.

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7 Digital Marketing Metrics You’ve Never Heard of and Why You Should Care

Mar 13, 2019 9:12:54 AM

Digital marketing is constantly shifting, meaning the trends that were popular several years ago may no longer be effective today. Metrics once at the core of a marketer’s strategy may no longer hold the same weight.

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Which Social Networks Should Your Business Target?

Mar 12, 2019 9:49:00 AM

A digital marketing agency in Palm Beach County learns a lot about featuring social media as the core of your advertising campaign. You may find yourself pursuing every social media platform equally. This can lead to making inroads in none of them. You have to be aware of your social media marketing target audience: the niche you use to form your brand's most loyal community of customers.

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5 Best Practices for Facebook Ads - From Facebook

Mar 8, 2019 3:58:00 PM

Facebook’s advertising platform has evolved to be very complex. It takes a lot of the guesswork out of planning a successful campaign – as long as you know how to work WITH the system. We have frequent conversations with our partners at Facebook and are often briefed on tactics that most people may not know. Here are five best practices for Facebook Ads – straight from Facebook!

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How to Choose the Right Law Firm Marketing Agency

Mar 8, 2019 1:50:00 PM

From researching case law and precedent to consulting with clients to negotiating with insurance companies and opposing counsel, practicing law is dynamic and multifaceted. Does your approach include attorney marketing? This is key to increasing leads, conversions, and driving your firm to new levels of success.

How do you choose the a law firm marketing agency that will meet your needs?

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THAT Agency Creates Microsite for Pacific Rim

Mar 7, 2019 3:50:37 PM

WEST PALM BEACH, Fla. — THAT Agency, an award-winning West Palm Beach web design and digital marketing firm, has created a new microsite for Banfi Vintners’ Pacific Rim brand of Riesling wines.

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The Ultimate Guide to Using Hashtags on Instagram

Mar 7, 2019 7:30:00 AM

If you are posting content on Instagram, then you are already familiar with hashtags … or at least you should be! Hashtags are powerful tools to get more eyes on your content, more engagement, and even more new followers. Research shows that a post with Instagram hashtags averages 12.6% more engagement than a post without any hashtags. Therefore, if you want to get your product seen, it is important to have a strategy for using hashtags on Instagram.

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5 Law Firm Email Marketing Tips That Really Work

Mar 6, 2019 4:30:00 PM

Given the prominence - and dominance - of social media and other marketing channels available today, email may seem obsolete. In fact, though, the majority of online marketers say that email marketing is one of, if not the, most potent tool in terms of reaching customers/clients, promoting products/services, and seeing a positive return on their investment. Law firm email marketing is a critical part of your overall strategy.

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THAT Agency Launches New Website Design for JC White

Mar 6, 2019 10:09:48 AM

WEST PALM BEACH, Fla.  JC White, a Florida commercial interior design and architectural interior products supplier, partnered with the website design specialists at THAT Agency to launch a new website.

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What Are the Best Online Marketing Strategies?

Mar 5, 2019 12:57:00 PM

The best online marketing strategies will vary by business. What stays the same are the foundations to these strategies. You build online campaigns around the idea that your brand fosters a community. Perhaps it's a very select community of enthusiasts with high expectations. Perhaps it's a large, excited community that celebrates what they love.

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Leave Them Satisfied...Visually

Mar 1, 2019 10:32:47 AM

Product design, user interface and user experience weigh very high in conversions and drop off rates. Everyone has had a bad taste from a product or experience, think about what that made you feel or do when this happened? Every industry has their own set of best practices when it comes to this but could be a way to identify and resolve some of these issues, so your customers enjoy their experiences with your interfaces or products.

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How to Quickly Enhance Images with Photoshop

Mar 1, 2019 8:52:41 AM

Now a days there are so many different Photoshop tips, tricks, and tutorials out there but what’s the most efficient way to edit a photo to pop? There always are a million ways to get to the outcome but I will show you the most efficient way to do this.

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Should You Avoid Stop Words for SEO?

Mar 1, 2019 7:34:00 AM

SEO stop words have been hotly debated for years. Some SEO experts have insisted stop words be avoided. Others have argued stop words are necessary for grammar and clarity. As a member of the search engine marketing team at THAT Agency, I deal with SEO stop words daily. Here is my two-step program for navigating the nuances of SEO stop words.

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Why a Landing Page Is Important

Feb 28, 2019 4:27:00 PM

Anyone in the world of digital marketing knows that you cannot market a product online, let alone run a successful social media ad campaign, if you don't have a dedicated landing page to send customers to. Directing them back to the home page of a site is a mess of distraction that will promptly lose the sale. It's why landing pages were developed in the first place. But do you really understand why landing pages matter? Have you spent any time thinking about the real benefits of landing pages?

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What is a Content Management System and How to Choose One

Feb 27, 2019 11:37:00 AM

What is a Content Management System?

A content management system is a software framework that allows you to create and publish content on your website in a user-friendly way without having to know any code. In many cases once it's set up managing your website via a content management system is just as easy as using basic software tools like Microsoft Word.

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Why Inbound Is So Effective for Marketing Law Firms

Feb 25, 2019 1:34:00 PM

Fighting for the interest and attention of consumers is, if not a losing battle, then at least a fierce (costly) one. Inbound marketing is different: you are shifting the dynamic and drawing customers to you. When it comes to your law firm marketing strategy, it can be a much more effective avenue to explore. What do you need to know?

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How to Create a Social Media Content Strategy

Feb 22, 2019 4:16:02 PM

Content is the heart of any social media strategy. Neglecting to create valuable and engaging social media content will leave you extremely frustrated with your results. While creating a social media content strategy isn’t rocket science, many brands miss the mark in delivering what users want from companies engaging on social channels. To create a social media content strategy, brands absolutely must create content that users WANT to consume.

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3 Luxury Lifestyle Marketing Secrets Revealed

Feb 22, 2019 3:56:00 PM

Building a brand experience that is absolutely integral for a consumer's life is the dream of many startup companies. Think for a moment about the lifestyle brands you know now - Jeep, Apple, Under Armor, North Face. The idea is that it captures and communicates the ideal version customers have of themselves. Not all lifestyle brands, though, compete in the wider marketplace. Luxury lifestyle marketing is possible too. In fact, luxury buyers tend to be more loyal, but only to brands that define an experience to them.

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7 Reasons to Invest in Quality Web Content

Feb 21, 2019 2:20:00 PM

Need a website? Today, it is easy to find an online site with which to build one. But is DIY the right way to go? Maybe. It’s certainly a good way to create a good-looking website. But is it the right route by which to create quality web content? The difference makes the difference for your brand and the accomplishment of key business-building goals.

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3 Reasons Your SEO Optimized Content Isn’t Compelling

Feb 20, 2019 11:07:09 AM

Sadly, it's a common occurrence. You're creating SEO optimized content, but you aren't seeing an increase in conversions. If this sounds familiar, read on.

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7 Law Firm Marketing Ideas to Grow Your Digital Presence

Feb 19, 2019 1:16:00 PM

Attorneys have specialized skills that are in demand; but this, and even reputation, is not necessarily enough to generate leads and ensure that clients keep coming to them for help. In today’s world, people are far more likely to reach out to Google before they ever consider reaching out to a legal practitioner. For a lawyer, marketing services that focus on a strong digital presence are a must.

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A Beginner's Guide to Facebook Custom Audiences

Feb 18, 2019 8:15:00 AM

Facebook ads can be a very powerful tool for business when used properly. You are able to streamline your target audience to ensure that you are reaching your potential customers and retarget consumers who have already shown an interest in your company. This can be done by creating custom audiences, which is a critical step for any successful Facebook advertising campaign. Let’s take a look at how Facebook custom audiences can help your business.

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The Luxury Branding Process: A 10-Step Strategy

Feb 15, 2019 3:39:00 PM

Luxury brands typically have many assets, but there is one that is rarely considered - the brand itself. A Nielsen survey found that 59% of customers prefer to buy new products from familiar brands. When it comes to luxury brands, those numbers are even higher, and that makes the initial branding process absolutely essential for luxury companies. How do you build a luxury brand strategy that drives you towards your goals? There are ten critical steps involved.

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4 Benefits of Using a Local West Palm Beach Web Design Agency

Feb 14, 2019 9:56:00 AM

When you are thinking about building a new website or redesigning your current site the choices of web designers and agencies may seem overwhelming. Should you build it yourself? Hire your friend from college's son? Hire that Web Designer who is super cheap but in India? As a local business there are some distinct benefits to picking a West Palm Beach web design agency.

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5 Online Lead Generation Techniques That Work

Feb 13, 2019 10:17:00 AM

Online lead generation is critical for every brand. It is not enough to build awareness - though that is essential. It is not enough to engage your audience - though that is an integral piece of the puzzle. If you are not generating leads, and converting them … it will be difficult to accomplish your brand-building goals.

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Mobile Design Tips for Happy Users

Feb 13, 2019 9:38:26 AM

We all know that mobile first design is more important than ever these days. Google is placing more importance on mobile with its shift to mobile first indexing, and more and more users are accessing sites on their mobile devices every day. Mobile users are goal oriented, they are trying to complete a specific action on your site, often while simultaneously doing something else. This means that making your site easy for users to navigate and use on mobile is more important than ever. Here are a few tips to keep in mind as you think about the mobile experience of your website.

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5 Strategies for Luxury Brand Digital Marketing

Feb 12, 2019 1:26:00 PM

Digital experiences impact the majority of luxury sales. That means the advertising strategy of luxury brands can't simply be “good enough.” It has to be creative and in-step with your brand and its story. Luxury brand digital marketing should revolve around accessible, streamlined visual experiences. It's easy to over-complicate and over-think what's effective, instead of simply using what's already effective to translate your brand's experience and uniqueness.

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2019 Creative Trends

Feb 12, 2019 9:53:54 AM

New year, new designs. New feeling, new vibe. But what are the 2019 creative trends to follow? What trends will flop? For creatives this is an ongoing battle to continue to set and keep on trend without falling behind. Therefore, it is important to not only to find out what your specific clients like but, what are the masses saying about it as well. To understand this, you must do some research to see within your respective industry and outside of it. We want to know, what’s hot and hitting with clients?

 

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Digitally Designing with Accessibility in Mind

Feb 12, 2019 9:44:37 AM

Accessibility is the quality of being able to be reached or entered. When we speak of accessibility in a graphic design aspect, we mean that the person will have access; not only to use software if needed to journey through information just as an able person is, the content itself will have a “cleared”, “core” version to meet accessibility standards.  We rarely, but absolutely should keep this in mind when designing, developing and creating new content to release to the public. These accessibility needs could range from, perceivable; which are text content and non-text content, time-based media; which are audio, video, and captions and distinguishable; which are the use of color, audio control, and alternate text. We will only go through the main topics that directly affect digital designing but feel free to explore more as needs arise. To learn more please visit, W3.org.

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10 Digital Marketing Tips for Luxury Brands

Feb 8, 2019 1:53:00 PM

Digital marketing has spread to nearly every brand out there today. Some, though, were slower than others to adopt the medium, namely luxury brands. Online marketing just didn't seem to hold much appeal for brands reserved for top-tier customers. That, however, is changing fast.

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New Website Announcement: THAT Agency Redesigns Synergy Homes Website

Feb 6, 2019 12:10:27 PM

WEST PALM BEACH, Fla. — A new website announcement reveals an exciting new phase in an ongoing partnership between THAT Agency and Synergy Homes.

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What Defines a Luxury Brand?

Feb 5, 2019 12:08:00 PM

What makes a luxury brand different from an everyday one? What is luxury? If you can't readily answer this, then how can you tell anyone else why your brand is different? Luxury brand identity relies on a number of factors. You have to sell these factors to your customers just as much as the product itself.

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Introducing the New Torque Classic Cars Website

Feb 5, 2019 10:30:29 AM

WEST PALM BEACH, Fla. Palm Beach web design and development company, THAT Agency, has launched a new website for Torque Classic Cars at torqueclassiccars.com. The website is the very first for the West Palm Beach classic car restoration, maintenance, repair, storage, sales, and acquisition company. 

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5 Elements Crucial to Websites for Lawyers

Feb 4, 2019 11:35:27 AM

Today, practicing law has a digital component. There has been a major shift in how we conduct business, and the legal field is no exception. It is no longer enough to stand behind your expertise and reputation. Don’t get us wrong: these are absolutely critical. But to reach potential clients and to build trust in a way that resonates with them, you need a strong online presence. Online marketing for lawyers is a 21st century must.

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Elements of a Powerful Local Service Page

Feb 1, 2019 2:45:00 PM

Local service pages are essential to local search engine optimization. Businesses small and large struggle with maintaining or climbing search engine rankings whether they have one or 50 different locations.

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Landing Page Basics You Can't Afford to Overlook

Feb 1, 2019 1:36:00 PM

Top converting landing pages take work. They aren't the result of a magic formula, but there are many best practices that can make this work much more efficient. Landing page creation relies on iteration. Your first concept may be a good one, but if it misses a few crucial steps, it may still fall flat in practice. Here are nine areas that may need improvement.

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Why Fresh Content Is Important for Your Website

Jan 31, 2019 9:00:31 PM

As a Palm Beach Web Development Company, THAT Agency is tasked with, you guessed it, developing websites. However, after those websites are fully developed, the majority of our web development clients choose to retain us as webmasters. This means we're also tasked with ongoing website maintenance.

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Four Ways To Better Track Your Digital Marketing Tactics

Jan 31, 2019 6:21:43 PM

When managing a marketing budget or advertising strategies one of the first things that comes to mind is How can I track conversions in digital marketing to determine success. Naturally all marketers must report their results to either a boss, share holder or a businesses pocketbook. It’s common knowledge that Digital marketing is easier to report on as it has tangible numbers associated with it, but that does not mean there isn’t challenges.

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11 Reasons Your Website Speed Is Killing Your Social Media Marketing

Jan 31, 2019 3:06:38 PM

Often the responsibility for a social media marketing campaign’s success is placed on the social media advertising techniques and content alone without giving proper consideration to the user experience after clicking through to the website. The fact is – you can flawlessly execute the best social media marketing campaign ever, but if your website is slow to load, you won't get users to convert. Period.

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7 Important Influencer Marketing Stats You Need to Know

Jan 31, 2019 2:59:45 PM

Influencer marketing is a form of digital marketing in which brands focus on leveraging the influence of people who have strong personal brands rather than taking a brand message straight to consumers. Since people trust other people more than they trust brands, influencer marketing has become a very popular tactic when it comes to generating brand awareness, engagement, and stimulating sales. While influencer marketing does have its weaknesses, you can’t deny the impact that the right partnership can make. Thinking about leveraging influencer marketing for your brand in 2019? Here are 7 important influencer marketing stats you need to know.

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3 Tips for Generating Online Leads Organically

Jan 31, 2019 11:52:32 AM

The question of how to generate leads is at the top of every marketing and sales professional’s mind. Leads are critical to ensure people are attracted to your business, that they engage with you, and that they convert and complete a purchase or transaction.

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How Does Multi-Touch Attribution Work?

Jan 31, 2019 9:24:00 AM

How does multi-touch attribution work, and how can it help propel your brand towards its most critical goals?

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5 Tips for Choosing Among Web Hosting Companies

Jan 29, 2019 8:30:13 PM

If you are embarking on a website design or redesign project, you are going to need a place for that website to live. Picking a provider for your web hosting services can seem like a daunting task due to the sheer number of options available these days. Here are some tips on what to consider when choosing among web hosting companies.

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5 Tips for Marketing to High End Consumers

Jan 29, 2019 12:21:00 PM

High end marketing demands different strategies than more general advertising. Consumer marketing strategies that are used for broad appeal can often backfire and devalue a luxury product. The recognition your brand earns across a large group of people won't translate into value the way recognition across a narrow and precise market will. That's where we'll start:

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5 Social Media Marketing Bad Habits (and How to Break Them)

Jan 28, 2019 4:03:49 PM

Social media is the one thing that almost everyone has access to, yet most people don’t fully understand — especially when it comes to business. Many people (even people with years of marketing experience) think posting pretty pictures on Instagram is "doing social media," when posting images is only the tip of the iceberg. The activity that lies beneath the surface is much more complex and important for successful social media marketing.

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Social Media Advertising 101: Facebook Ads

Jan 25, 2019 2:15:11 PM

When it comes to promoting your business on social media, we are in the pay-to-play era. With all the changes in Facebook’s algorithm, you can no longer rely on your organic posts to reach your target audience. To fully embrace social media marketing, you need a strategy that includes an advertising budget. This could be a scary move for those who are new to the game. Here is an easy guide to get you started with advertising on Facebook.

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High Converting Landing Pages: How They Do It

Jan 25, 2019 11:26:00 AM

The average conversion rate for a landing page is under ten percent. Yet there are examples out there with incredibly high conversion rates. One FindLaw page, for example, has a conversion rate of 44%. Market research firm Purple Profile managed a page that had a conversion rate of 34%. How are pages like these finding success? How do you build high converting landing pages that will actually exceed that market average?

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How to Build a Luxury Brand

Jan 24, 2019 7:37:00 AM

Do you know how to build a luxury brand? It's completely different from advertising an everyday brand or one that caters to practical considerations. Whereas most advertising relies on breadth of access, luxury brand marketing strategy relies on depth. This is a good place to start.

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Why Outsource Your Social Media Management

Jan 22, 2019 9:02:00 AM

There’s no escaping social media. Even your grandma is posting memes and sharing videos. For brands, it’s an incredible opportunity to generate awareness, foster engagement, nurture advocates and influencers, improve customer service, and, ultimately, drive sales. Social media has become a critical aspect of any digital marketing strategy - but do you have the time and resources to devote to it, or does it make more sense to outsource social media management?

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4 Ways to Show Your Social Media Followers Love

Jan 22, 2019 8:00:00 AM

As the Beatles so eloquently sang it, ”All you need is love." This is also true when it comes to social media. In a time when it seems that the fun of social media is being invaded by negative political posts and fake news, it is important to make your social media followers feel warm and cozy. (And I'm not talking about the heat coming from their computers, tablets, or devices!) Here are four ways you can show your social media super fans how much you love them.

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How Do You Market a High End Product?

Jan 21, 2019 5:09:00 PM

There are many pitfalls when it comes to marketing high end products. Most of these have to do with antiquated concepts of advertising that no longer hold true for younger generations or that aren't effective because of advancements in technology. Marketing luxury items today demands a willingness to adapt to fresher storytelling and newer concepts of personal choice, exclusivity, and technology.

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8 Essential Apps to Improve Your Social Media Content

Jan 18, 2019 9:47:00 AM

Nowadays it is impossible to avoid social media; it is all around us. What began as a way to connect with family and friends has now turned into an essential marketing tool for all types of businesses. Most brands have a social media presence, and all this competition creates pressure for brands to create social media content that gets noticed.

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Why You Need Website Copywriter Services

Jan 17, 2019 5:55:00 PM

“Writing is easy. You just open a vein and bleed.”

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A 3-Step Website Redesign Checklist

Jan 16, 2019 11:43:58 AM

As we move further into the new year, you might be thinking that it's time to redesign your website. Before you jump right into hiring a website redesign company, here is a website redesign checklist to consider to ensure that everything goes smoothly and you are happy with the finished product.

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5 Tips for Successful Luxury Email Marketing

Jan 16, 2019 11:07:00 AM

Email marketing was once the single most important part of any brand's strategy. After all, for some time, almost everyone loved opening their inbox and seeing new mail. These days, though, it's often overlooked and neglected. This is especially true in when it comes to developing a premium brand marketing strategy.

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Local SEO Company Vetting Made Easier

Jan 15, 2019 7:33:34 PM

Who is the best local SEO company? You can skim through pages and pages of rankings, but the best company is really the one you can trust. Ok, then how do you know who to trust -- especially when you aren't exactly fluent in the language of local search engine optimization? This article, and the brief local SEO glossary within it, can help you bridge the communication gap and identify the best local SEO company for your business.

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Should You Cross Post to Multiple Social Networks?

Jan 14, 2019 7:41:00 AM

Should you use the same content when you post to multiple social networks? We’ll give you the short answer ... No! But why? Let’s take a look at cross posting social media content, so you can ramp up your social media strategy - and results.

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How Do You Create an Effective Landing Page?

Jan 11, 2019 12:06:00 PM

Landing pages that convert center more on their structure and the words within them than your image choices. People tend to treat words as informational and images as advertising. You need each because people lose attention quickly. This means building a landing page structure that delivers its message efficiently, so that potential customers and clients begin to trust you and want to see more.

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Video for the Win!

Jan 11, 2019 9:10:57 AM

2019 is here and content is speeding across the web faster than ever. Static images such as photos with text, info-graphics, and illustrations don't always cut it in this day and age. In these instances, marketing videos can save the day. But what kinds of marketing videos are there, and how can you leverage them to enhance your brand? 

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5 Luxury Ad Trends for 2019

Jan 10, 2019 2:57:00 PM

Luxury ads follow many different rules, but there are very specific trends that can be identified for 2019. A luxury advertising agency should be able to tell you not just about these, but about building your brand in the long-term. Indeed, many of these trends foreshadow greater movements in luxury advertising that must be understood as not just a factor of one year, but an evolution across several.

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What Does a Branding Agency Do?

Jan 8, 2019 4:52:00 PM

Your brand is you. It is your promise to your customers and clients; it is your identity; it is your message and mode of delivery. It differentiates you from the competition, and it gives stakeholders insight into what it is like to do business with you. Yes, your brand does all of this! Powerful — when you leverage it to its fullest potential. This is just what an effective branding agency can help you do.

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Storytelling: Marketing with Impact

Jan 4, 2019 6:21:00 AM

Thanks to piano lessons, storytelling marketing has had a profound impact on my career. It can also have a profound impact on your business’ bottom line. 

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Understanding Color Rebranding: Keeping It Fresh

Jan 3, 2019 4:52:06 PM

Has it been a while since you’ve established your logo, variations, and brand colors, and you want to bring something new to your customers without creating a whole new identity? Just like any person can get a makeover, so can any brand. 2019 is here, and there's no time like the present for a brand refresh of color!

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Should You Hire a Local Marketing Agency?

Jan 3, 2019 10:23:00 AM

If you are doing business in dynamic, lively South Florida, are there benefits to partnering with a marketing agency in Palm Beach County? Is local the way to go when it comes to achieving your brand goals?

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7 Signs It's Time for a Website Redesign

Jan 2, 2019 5:53:00 AM

Now is the time to take stock of your current website and think about whether or not it's time for a website redesign. When thinking about redesigning your website, here are some factors to consider. Take note, as they can tell you whether or not it's time to refresh your presence online.

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Google Analytics Features: A Look at the Top 25

Dec 31, 2018 3:33:00 PM

If you are wading into the world of marketing data, you’ve undoubtedly run headlong into the juggernaut that is Google Analytics. It is big. No, it’s massive. This free web analytics tool is intended to help you analyze and assess your website traffic. Sounds simple enough, but not only are the potential impacts huge - so too is the number of Google Analytics features that you can access.

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4 Ways to Optimize Social Ad Delivery

Dec 31, 2018 12:06:26 PM

Social advertising is probably the most cost-effective way to reach a targeted group of consumers on the internet. With the appropriate strategy, social advertising can win you new customers, generate top-of-the-funnel awareness, and re-engage consumers at a very high rate. However, things don’t always function as they should when it comes to social advertising. Due to ad competition and other factors, your social advertising may not be delivering at the pace you need to drive results.

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Website Image Optimization Tips

Dec 29, 2018 9:08:00 AM

It's no secret that speed is one of the most important factors to keep in mind when redesigning your website. With so many people visiting the mobile versions of websites from their phones, you want your site to load quickly over a regular cellular connection. In fact, data from Google shows that 53% of website visits are abandoned on a mobile device if it takes more than three seconds to load.

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Influencer Marketing Agency or Platform: What’s Right for You?

Dec 28, 2018 8:44:00 AM

You know what consumers want more than any specific product or service? Authenticity. They want real. Influencers have just that with your target audience… influence. They’re not brand evangelists or advocates; they’re real people who have sway with their peers because they are trustworthy and authentic. They’re also powerful people to have in your corner! So, what’s the best way to leverage this opportunity: an influencer marketing agency or platform?

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How to Implement Marketing Automation

Dec 26, 2018 4:11:00 PM

In the fast-paced and ever-evolving world of marketing, you rarely (read: never!) have the luxury of kicking back and relaxing. There’s always clients to engage, campaigns to plan, tactics to implement, data to analyze, strategies to tweak... Makes you tired just thinking about it! But while you need to have your head in the game, digital marketing automation can help take a variety of tasks off your plate so you can focus on mission-critical goals.

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Is 2019 the Year of Dark Social?

Dec 22, 2018 9:00:00 AM

Dark social… sounds ominous! It’s not. In fact, it can be a rich avenue for your brand to explore as you ramp up your marketing efforts for the new year. What is it - and how do you leverage these social interactions to hit your goals for 2019?

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How to Choose a Web Design Agency

Dec 20, 2018 1:29:00 PM

Web design is more than just making a great-looking website (though it certainly does that!). It also includes aspects like search engine optimization, user experience, customer service, branding, conversions, and much more. Finding an experienced web design agency is critical - from an aesthetic point of view, to be sure, but also in creating and maintaining a strong, cohesive, effective online presence.

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4 Simple Elements of a Successful Social Media Advertising Campaign

Dec 19, 2018 2:17:45 PM

Social media marketing is a very odd thing. On one hand, social media is a medium that allows brands to dazzle and delight users in an effort to build trust, loyalty, and evangelism. On the other, it’s the most sophisticated aggregation of data for marketing purposes in human history. The dichotomy between “warm and fuzzy” and “tactical business value” is a hard thing for most brands to comprehend.

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THAT Agency Creates New Website for Keller Williams Commercial Real Estate

Dec 18, 2018 5:17:00 AM

WEST PALM BEACH, Fla. — Real estate website design companies are a dime a dozen, but commercial real estate website design companies are rare. That's reason #1 why Keller Williams Commercial Real Estate was thrilled to team up with THAT Agency for a new commercial real estate website design at kwcreco.com. Read on to learn more reasons.

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10 Reasons You Need Local SEO Services

Dec 17, 2018 9:44:00 AM

The internet has allowed us access to virtually every corner of the world. We can connect with people from around the globe, communicating with those we’d never before have the opportunity to reach. At the same time, it also allows us more insight and access into our own backyards and into the areas we are visiting. Local SEO services offer a remarkably effective way to reach customers who are looking for you - right now.

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A 7-Step Plan for Social Media Marketing in 2019

Dec 15, 2018 8:00:00 AM

2019 is charging in like a freight train. Is your social strategy on board? As you think about the year ahead, make sure that social media planning is at the forefront of your mind. The number of consumers on Facebook, Instagram, Twitter, and other platforms is staggering; your brand cannot afford to get left behind. And you won’t, not with this 7-step social media planning guide.

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THAT Agency Designs New Website for GO-SB

Dec 14, 2018 7:29:00 AM

WEST PALM BEACH, Fla. — GO-SB, a specialized billing and collection company located in Palm Beach Gardens, Fla., recently approached THAT Agency, a full-service digital marketing firm headquartered in West Palm Beach, Fla., for web design help. The result of these two powerhouses joining forces is an exciting new website now live at go-sb.com.

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The Difference Between First-Party and Third-Party Cookies

Dec 13, 2018 6:09:00 AM

Have you heard the recent news about Facebook? For the first time, the world’s largest social media platform is allowing brands to use first-party cookies. In the past, Facebook only allowed businesses to use third-party cookies.

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THAT Agency Launches New Website for Harold M. Gordon & Son, Inc.

Dec 12, 2018 1:49:23 PM

WEST PALM BEACH, Fla.  South Florida's leading website design firm, THAT Agency, recently partnered with Palm Beach County's trusted window and door specialists, Harold M. Gordon & Son, Inc., to launch a new website at haroldmgordon.com

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5 Social Media Marketing Trends to Watch in 2019

Dec 11, 2018 10:00:00 AM

Gearing up for a full year of successful campaigns and initiatives? Great! Start by knowing which marketing trends to watch in 2019. There are some exciting possibilities on the horizon. Let’s check out the hottest five.

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How to Give Great Feedback to Your Creative Team

Dec 10, 2018 6:19:45 PM

Have you ever been a part of a creative design process with an agency or in-house creative team? How was the feedback stage? Did you have any trouble explaining what was needed? What types of feedback should you use for the best results? 

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2019 Influencer Marketing Predictions

Dec 8, 2018 8:30:00 AM

Do you have an influencer content marketing strategy? Here’s why you should. Influencer marketing: it's a term that didn't even exist just a few years ago. Yet now, it's a major concern for many in the world of marketing. As social media plays an increasingly important role in the lives of many, so too will those who are being watched on social media - the influencers - and leveraging those individuals to increase brand power is nothing short of genius.

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2019 Video Marketing Insights

Dec 6, 2018 11:00:00 AM

Video is scorching hot. There’s been an explosion in platforms catering to this medium. YouTube’s not alone in the game anymore: there’s Facebook Watch, IGTV (Instagram TV), DailyMotion, Vimeo… the list goes on and on. These platforms give brands the opportunity to reach out and grab their audience’s attention. If you are not using video in marketing, starting is the perfect New Year’s resolution.

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Influencer Generated Content: Why It Works

Dec 4, 2018 7:38:00 AM

As you scroll through your social media feed, you will find many posts featuring influencer marketing. Whether it is a photo showcasing the latest fashion trend or beauty product, or a quick video demonstrating the use of a must-have gadget that will help simplify an everyday task – influencer generated content is everywhere and it most likely grabs your attention.

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7 Digital Marketing Strategies for 2019

Dec 3, 2018 8:00:00 AM

January will be here before you know it, and the time to start shaping your digital marketing strategies for 2019 is right now. Are there going to be significant changes in the world of digital marketing next year, though? Count on it!

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3 Mobile First Design Tips for Your Website

Dec 1, 2018 2:34:52 PM

Mobile first design is a must. Google's move to mobile first indexing made it clear that making sure that your website has the best possible experience for users is more important than ever. In addition to Google placing more importance on your website's mobile performance, your users are more likely to be looking at your site on a mobile device than ever before. So, what does this mean for you if you are thinking of redesigning your website? It means thinking mobile first. Here are three tips to consider when redesigning your website from a mobile first perspective.

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Is Google My Business Converting to a Social Network?

Nov 30, 2018 4:00:00 PM

In 2018 Google made large investments in the restructuring and updating of their local business platforms. From Google Posts to the addition of their recently released App. These shifts have many SEOs, marketing managers and local business owners wondering what is coming next. Theories come and go on what the future has in store for GMB but one thing is for sure, the landscape of local search and user behavior is changing at a faster pace than ever before.

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The WordPress Gutenberg Editor - What You Need to Know

Nov 30, 2018 2:00:13 PM

Most recently scheduled for November 27th, the WordPress 5.0 release date has been pushed back. With WordPress 5.0 will come the new Gutenberg editor -- one of the biggest changes in the platform's 15-year history. What is Gutenberg, and how will the Gutenberg editor affect you and your WordPress website? Read on to find out.

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Are Native Advertising Opportunities Worthwhile?

Nov 30, 2018 10:00:00 AM

If you're like most marketers, any new opportunity that comes your way is one that should at least be explored. After all, how will you know what works and what doesn't until you take a hard look at what's available? One of the hottest trends in marketing is native advertising, and understanding where it fits in the mix is essential before you dive in.

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What Is Inbound Strategy?

Nov 29, 2018 3:28:00 PM

If you do any reading about marketing, you will run into the concept of inbound vs. outbound strategies early on. They are pillars of the marketing world.

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Marketing Planning Tips: 7 Ways to Drive ROI

Nov 27, 2018 9:00:00 AM

Marketing budgets are being scrutinized more than ever, and that makes measurable ROI essential. The problem, however, is that there are so many choices, and those options expand almost continuously. How can you manage a tight marketing budget, get a great return on your investment, and try new avenues you haven't yet explored? These marketing planning tips can help drive up your ROI and give you access to better options.

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What to Expect When Onboarding a New Marketing Agency

Nov 22, 2018 11:00:00 AM

Hiring a new digital marketing agency? This could be a great strategic move! Many companies are looking to grow their online sales, but they're not sure how to move forward. There's so much technology and skill involved. 

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What Are Social Signals in SEO?

Nov 20, 2018 2:23:00 PM

Social media. It's a powerful influencer in today's marketing world, and if your company has yet to make it a priority, it's certainly time to do so. It can not only build an entirely different persona for your brand, but it can also affect your SEO. Wondering how? It's simple.

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5 Digital Marketing Mistakes Killing Your ROI

Nov 16, 2018 8:00:00 AM

Digital marketing is an incredibly powerful tool. It offers you the opportunity to interact with customers in a way you just can't when it comes to other marketing methods. More than that, though, it expands your reach to a global level quickly. It's both inexpensive and measurable, making it a popular choice for companies today.

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What Is the Main Difference Between SEO and SEM?

Nov 14, 2018 11:03:00 AM

If you're working on making sure potential customers find your website, you're likely to run across two marketing terms very quickly: SEO and SEM. They sound a lot alike, and they are quite similar in many ways, but understanding the difference between the two is key to refining your search marketing strategy.

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5 Rules for Buzz-Worthy Video Marketing

Nov 13, 2018 5:47:32 PM

When scrolling through websites, social media feeds, and digital ads, video seems to be incorporated everywhere. In fact, more than 500 million videos are watched online per day. But, is video production really worth the time and effort? The answer is... it can be. Stick to these five rules for buzz-worthy video marketing and you can realize a worthwhile return on your investment.

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Effective Email Marketing: 5 Key Ingredients

Nov 12, 2018 5:18:58 PM

Email marketing is no passing fad. It's digital comfort food that's here to stay. However, even though email has been around since 1971 (thanks to MIT's Ray Tomlinson), there are still several aspects email marketing experts commonly overlook. Here are five essential ingredients for effective email marketing in today's day and age.

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6 Trends For Digital Marketing in 2019

Nov 9, 2018 11:00:00 AM

To suggest the digital marketing revolution is here would be an utter understatement. The digital marketing revolution has long since arrived, and with new technologies being introduced on a seemingly daily basis, it's changing faster than ever. Understanding how to make it work for your company typically relies on looking at the trends from year to year. What are the trends in digital marketing in 2019? Take a peek at the six biggest.

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How Can I Edit My Photos to Look More Professional for Social Media?

Nov 8, 2018 8:54:00 AM

Some social media images you see posted on Twitter or Facebook look absolutely amazing. They’re captivating, compelling, and inspiring. Others, though? They could use a bit of help! If that post is associated with your company, you may be wondering if you need professional photography to improve image quality and create a polished look.

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How to Create a 3D Photo on Facebook

Nov 8, 2018 8:14:12 AM

Facebook is always looking for unique ways to capture user attention. Recently Facebook rolled out an extension of its Facebook 360 photo capabilities. This extension, called the Facebook 3D photo option, allows users to upload 3D images to their News Feeds – with one caveat.

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New Year’s Resolutions That Will Increase Your Business in 2019

Nov 7, 2018 4:36:54 PM

As 2019 approaches, people are beginning to think about what resolutions they are going to make for the new year. Adapting better eating habits, quitting smoking, and exercising more are all common resolutions. But resolutions are not confined just to our personal lives.

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How to Add a Facebook Page Administrator

Nov 5, 2018 3:06:07 PM

Still trying to decide what works and what doesn't for your Facebook page? You're not alone. According to the platform itself, more than 50 million small businesses now use Facebook to connect with their customers, and while that may be a great way to reach out, it can be tough to balance social media management with running a business. This is where adding another Facebook page administrator comes into play.

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4 Web Design Trends to Watch in 2019

Nov 2, 2018 11:46:28 AM

As we head into 2019, many businesses are starting to think about their marketing plans for the upcoming year. Is a new website going to be in your budget for next year? This is a great time to take stock of the state of your current website and think about whether or not you need to update or refresh. If you have already started a growth-driven-design-based website redesign, then you are on the right track and are already planning to make continuous improvements to your site throughout the year (good for you!). For the rest of us, however, here are a few web design trends to keep an eye on in 2019 as you plot a new website redesign.

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5 Co-Op Ad Tips for Your Business

Nov 1, 2018 10:23:00 AM

If you're not already familiar with the real power of the co-op ad, you absolutely should be. This form of advertising means sharing the cost between your company and your supplier. Why would your supplier want to foot the bill for your marketing efforts? It's simple. Their products are being promoted, and that can mean additional name recognition and sales. 

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What Is Social Media Management?

Oct 30, 2018 3:04:00 PM

Digital marketing means different things to different companies. There are so many pieces to the digital marketing puzzle that it can be tough to cover all of them. Social media is one piece companies are looking at in greater depth than ever before, and for good reason. It offers a level of marketing power many other options in the digital marketing arena simply don't, and as you begin to research how you can use social media to your company's advantage, you're like to come across the term social media management.

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Why Invest in an Inbound Marketing Agency for Your Plastic Surgery Practice

Oct 29, 2018 2:12:25 PM

As a plastic surgeon, you invest in state-of-the-art treatments and equipment, even state-of-the-art surgical facilities. Why not invest in state-of-the-art marketing? The future of your plastic surgery practice could very well depend upon it.

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How to Promote Your Business With Cooperative Advertising

Oct 26, 2018 4:01:00 PM

Have you ever seen an advertisement featuring three or four stores at once, maybe all located within the same shopping plaza? How about a billboard that featured two brands together, like Pizza Hut and Pepsi?

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What Is a Good Social Media Conversion Rate?

Oct 24, 2018 11:56:00 AM

You already know that your customers are spending an average of two hours a day on social media. You may also already know that social media advertising is one of the fastest growing and most important forms of advertising available today. What you may not know, though, is how to make sure your social advertising efforts are actually paying off for your company.

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What Is Proximity Marketing?

Oct 22, 2018 1:16:00 PM

A 2018 report by 451 Research, an IT research and advisory company, found that nearly 82% of marketers intend to scale up their use of location data in proximity marketing over the next two years. Statistics like these would indicate we're entering a very new age of marketing, one in which a customer's location desperately matters to advertisers. If you're not yet familiar with the idea of proximity marketing, now’s the time to get on board.

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How Do You Plan Content on Social Media?

Oct 19, 2018 3:01:00 PM

One of the most important things to do when thinking about your social media marketing strategy is to take the time to plan out your social content calendar, especially when managing multiple social media accounts. A content calendar allows you to schedule and plan your creative ahead of time so that you don’t end up scrambling to find content to share when it comes time to post.

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What Are Contextual and Behavioral Targeting?

Oct 16, 2018 4:54:00 PM

As you delve into the ins and outs of advertising, you may come across two terms: contextual targeting and behavioral advertising. It's easy to get these two terms confused, but they are really quite distinct. What's more is that if you're using big data to help inform your advertising (good move), it's essential that you understand the difference. It may just change your next big ad campaign.

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What Are Co-Op Ads and How Do They Work?

Oct 15, 2018 6:27:00 AM

The worlds of marketing and advertising are constantly changing. Over the past two decades, both have undergone drastic changes, and with media continuing to shift even today, advertising is just as malleable as ever. Unfortunately, it's just as expensive as ever, too, and coming up with the cash to handle all of your advertising needs can be complex.

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Growth Driven Design & Inbound Marketing – A Perfect Pair

Oct 12, 2018 5:38:46 PM

Inbound marketing is ultimately focused on attracting and engaging users by providing them with content that is valuable. The inbound strategy hinges on the concept of the Attract - Engage - Delight flywheel the idea being that you are constantly striving to turn the wheel and repeat the process. Attracting new leads, engaging them and turning them into customers, delighting them and turning them into promoters. The growth driven design process also operates in a circular fashion with the repetition of the continuous improvement phase. These two strategies when paired together can drive great results for your business.

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How to Measure Reach on Social Media

Oct 11, 2018 1:25:00 PM

The journey to conversion starts with reaching the customer. It seems like that happens more via social media these days than it does anywhere else, and reach is one social media KPI you'll certainly want to track if you're marketing via Facebook, Twitter, or any other social media platform.

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How to Download Your Google+ Data Using Google Takeout

Oct 9, 2018 2:41:01 PM

How to Use Google Takeout to Download Your Google+ Data

  1. Visit takeout.google.com
  2. Choose the data you wish to download
  3. Specify the formats of your downloads
  4. Select how and where you want to receive and store your data

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Can You Have Two Facebook Pages with the Same Name?

Oct 9, 2018 1:05:00 PM

If you maintain a Facebook page, there are diverse ways to display your brand name, and unfortunately, it's possible in today's global marketplace that someone else occupies your company name. Understanding how Facebook operates and how to display your company name so people can locate you can assist you in avoiding any potential problems this might cause for your company. Here are some Facebook business page tips that can help.

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Is Twitter Still Relevant for Social Media Marketing?

Oct 8, 2018 11:31:35 AM

Since its inception in 2006, Twitter has been a major tool for social media marketing strategies. Millions of users took to its witty 140-character limit (now increased to 280) to get their messages out quickly. However, there has been speculation that Twitter is suffering a slow death, which is making many businesses worry about their social media marketing strategies.

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THAT Agency Designs and Develops New Quantum Energy Systems Website

Oct 5, 2018 8:43:39 AM

WEST PALM BEACH, Fla. - The team at Quantum Energy Systems (QES), a North American distributor for GenCell, partnered with the award-winning digital marketers at THAT Agency to launch a new website at qesnorthamerica.com.

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What is Growth Driven Design? The Continuous Improvement Phase

Oct 3, 2018 11:13:00 AM

The continuous improvement phase is the third phase in the growth driven design process. This is what really differentiates the growth driven design process from the traditional web design process.

Your buyer personas and your data will drive your actions in this phase. Your website analytics data will let you know how your site is performing. Look at your data in comparison to a specific goal that you outlined in the strategy phase. Think about how this goal may be able to be improved upon and create a hypothesis.

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How to Benefit from Intent Marketing

Oct 2, 2018 11:29:00 AM

If a single marketing trend could characterize the past several months, intent marketing is it. This is one space where access to big data is really paying off, and many companies are looking to revamp their entire strategy based on the potential of this concept. It could mean serious rewards for you company, but the key to getting started is understanding what's behind it.

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3 Tips for the Strategy Phase of Growth-Driven Design

Oct 2, 2018 10:33:41 AM

The strategy phase is arguably the most important phase in the growth-driven design process. This phase lays the groundwork for all your website redesign efforts. Here are three tips for an effective and efficient strategy phase.

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Why Become a Channel Partner?

Sep 28, 2018 4:21:00 PM

The competition gets tougher every single day, and innovating to ensure you stay on top is nothing short of a must. One of the best ways to help your company do more is to look into becoming channel partners with manufacturers. Not sure? Explore exactly what a relationship like this can do for you.

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How to Be a More Productive Marketer

Sep 28, 2018 2:47:00 PM

When you're in marketing, staying on top of your myriad tasks - not to mention the changes that occur daily (and, it often feels, every minute!) in the industry! -  can be difficult, to say the least. You can read all of the time management strategies blogs you want and still not translate that into real productivity.

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Do Facebook Page Likes Still Matter?

Sep 27, 2018 2:21:41 PM

Five short years ago, growing your social community was very important. The more Facebook page likes you had, the more people would see your content and hopefully engage with it. The more people engaged, the more people saw your future content.

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Auditing Old Content and Blog Posts

Sep 27, 2018 10:00:00 AM

Whether your site is big or small, you invest time, money and effort into website content. Month after month your content mounts with the goal of improving your search engine rankings. However, many site managers do not follow up on these content pieces and their impact on the site as a whole on a regular basis. The thought of reviewing all that content is definitely tedious, but could pay big dividends in your site's performance.

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What Is the Value of Social Media?

Sep 25, 2018 3:49:00 PM

Social media hasn't always been as important as it is now for businesses. In the early days, many companies just didn't think it was worth it. In fact, they thought it would not have bottom-line results. Now, though, we know that's just not true. Social marketing is virtually a must, as we spend more and more of our lives connecting with others via social media platforms.

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How to Grow Instagram Followers Organically

Sep 24, 2018 4:25:28 PM

3 Tactics for How to Grow Instagram Followers Organically

  1. Post creative content
  2. Use popular hashtags
  3. Stay connected and engaged

Instagram’s popularity is continuously rising, especially with the implementation of stories and IGTV. What began in 2010 as a photo-sharing platform has become a social media powerhouse used by more than one million companies to promote and advertise their businesses.

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Top Tips for Franchise Digital Marketing

Sep 20, 2018 6:34:00 AM

Franchise marketing isn't like other types of marketing, especially when it comes to digital strategies. You are contending with a variety of concerns that other business owners simply don't have to worry about. After all, you're not just looking to market your brand. Instead, you're looking at the local marketing of a franchise, complete with regional concerns, community-related plans, and other strategies that must fit into the picture.

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How to Assess Your Social Media Loyalty Program

Sep 18, 2018 8:45:00 AM

Customer loyalty matters to your business. Statistics show that businesses lose $1.6 trillion dollars a year because customers decide to switch brands. The positive news: 60% to 70% of your existing customers will look to you first to buy. Moreover, 80% of your profits will result from just 20% of existing customers.

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What Are the Advantages of Email Marketing?

Sep 15, 2018 12:45:33 PM

EMAIL Marketing Advantages

  1. Email is private
  2. Email is a workhorse
  3. Email is cost effective

You may think email is yesterday’s news, but just because email has been around a while, it doesn’t make it any less effective. Sure, email marketing’s shiny new cousins, social media and pay per click, attract a lot of industry buzz – but email marketing is the unsung hero of today’s digital marketing world. Don't believe me? Here are three major email marketing advantages.

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How to Align Your Sales and Marketing Teams

Sep 13, 2018 10:17:00 AM

Sales and marketing... It's never been easy to get these two teams on the same page, but given the overwhelming number of technologies available today to make it happen - and the changing nature of the buyer’s journey - integration should be part of your corporate strategy.

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6 Strategies for a Successful Franchise Advertising Co-Op

Sep 10, 2018 12:16:00 PM

Franchise advertising can be fraught with difficulties that many other kinds of businesses cannot imagine. Often, the brand has to come first - but the needs of local franchisees are just as critical. The most effective way to handle co-op marketing is by finding common ground. Only then can you create co-op campaigns that meet the needs of both parties.

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Seasonal Keywords: A Recipe for Near-Evergreen Content

Sep 6, 2018 9:53:55 PM

While it feels like retailers start selling their holiday items earlier and earlier every year, there is a reason for the seemingly premature retail holiday season: demand. According to a Statista survey, the Christmas shopping season can start as early as September, with some consumers beginning their holiday shopping even earlier. So, by decking their halls before the autumn leaves fall, these retailers are anticipating and addressing the needs of their customers.

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Stop Boosting Facebook Posts: Do THIS Instead!

Sep 6, 2018 4:18:14 PM

Facebook’s news feed algorithm has made it more problematic for brands to get content in front of target audiences. To counteract this, smart brands have allocated a budget for promoting content to ensure their Facebook posts reach the right people at the right time.

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How to Get Local with Your Co-Op Dollars

Sep 6, 2018 11:53:52 AM

Local customers are near and dear to the hearts - and to bottom lines - of every business. National brand awareness is important, but communities are the best way to improve business numbers.

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Data Science in Marketing

Sep 4, 2018 2:36:05 PM

The ability to make intelligent decisions for your customers is more possible than ever before. Unfortunately, though, it relies on you, the data, and how you interpret it. Data science in marketing is far from a trend that might be here today and disappear tomorrow.

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How to Measure Your Social Media Conversion Rate

Aug 30, 2018 11:09:00 AM

A Shareaholic 2015 study found that social media was the top driver of referral traffic to websites. Coming in at more than 30 percent of the total, that number has only increased since then. For companies using social media extensively, understanding how it plays into converting customers is essential. 

 

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What Is Growth-Driven Design? The Launch Pad Phase

Aug 30, 2018 9:35:00 AM

Now that you have completed the strategy phase of your growth-driven design website project, you are probably itching to get started on actually building your new site. Welcome to the launch pad stage, where you actually design a website!

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Finding Native Advertising Opportunities

Aug 29, 2018 8:30:00 AM

If your advertising efforts have been providing a low click through rate or poor return on investment, you may want to consider reviewing where those ads are being shown. Looking at the full picture of the user experience can be a valuable step in understanding why creative is or is not performing well. The problem could potentially be influenced within the places or the format your advertisements are displaying.

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What Is Growth-Driven Design? The Strategy Phase

Aug 28, 2018 11:21:00 AM

Designing for growth in your website allows you to meet the current and future needs of your end users. The strategy phase is the first phase of growth-driven design, and arguably the most important. It is the foundation upon which you will build. In this phase, you will determine the goals of your website, evaluate and audit your current website, and strategize what elements you need in your new website.

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Forget the Click: Why You Need Facebook Conversion Campaigns

Aug 27, 2018 4:41:56 PM

Having been a marketer since Facebook introduced ads way back in 2007, and with approximately 10 years of experience as a social media manager running ads on Facebook, I have been very enthusiastic about the results that the platform provides from a targeting perspective as well as a cost-efficiency standpoint.

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Why Is Engagement in Social Media Important?

Aug 24, 2018 2:09:00 PM

Most professionals agree that social media marketing is a valuable piece of the marketing puzzle. After all, it's a chance to work with customers on a one-on-one basis, build brand awareness, and (hopefully) increase sales numbers. Deciding just how valuable that piece is, though, can be difficult.

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5 Ways to Justify Your Marketing Budget Plan

Aug 23, 2018 10:46:00 AM

There's good news and bad news from the world of marketing today. The good news is that marketing budgets, on the whole, are increasing. One study recently found that the average marketing budget has increased by 12% of revenue. You now have more resources to cover those marketing costs and create the brand awareness necessary.

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What You Need to Know About Snapchat Ads

Aug 22, 2018 4:17:20 PM

Have you been thinking about advertising on Snapchat? You’ve come to the right place! Here’s a quick guide on how to navigate the Snapchat advertising platform and create the best Snap Ads possible.

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Stop Losing Money By Not Using Co-Op Advertising Dollars

Aug 20, 2018 7:14:00 AM

There's no way around it - advertising is a significant expense. It's a necessary one, but does have a large impact on your budget. What if you could increase your advertising without increasing your spend? You can. It's called co-op advertising, and if you're not already taking advantage of it, you may be leaving thousands in free, unused advertising dollars on the table every single year.

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Social Media Metrics That Matter

Aug 16, 2018 1:48:00 PM

Take a closer look at the social media marketing advice out there today. You're quickly going to find one fairly common thread - more. More posts, more content, more promotions, just more.

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15 Must-Track Marketing Metrics

Aug 15, 2018 8:20:00 AM

If you're good with the data behind your marketing efforts, you're going to be good at marketing. Why? Having the numbers to stand on is only going to help you make better choices, course-correct when tactics start to lead you astray, and find the best choices for the right channels to make it all come together.

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How Should You Use Co-Op Funding?

Aug 14, 2018 1:45:23 PM

You may not realize it, but there are millions of marketing dollars left on the table every single year - and you could be claiming a share of that money. One study estimated up to $450 million in co-op funding is left behind annually when these dollars could go directly into your marketing budget. How can you get it? How should you use it? Take a look.

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Why Social Media Is a Marathon, Not a Sprint

Aug 13, 2018 3:09:00 PM

While far from the first, MySpace was certainly one of the biggest names to revolutionize social media and change the way marketers thought about how to use this new tool. With so many platforms to choose from today and almost continual literature being produced around the idea of social media results for companies, it's impossible to ignore the power this platform has.

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What You Need to Know About Influencer Marketing

Aug 10, 2018 11:46:44 AM

Many brands use social media influencers to help sell their products and services, and we don’t expect this trend to stop. In fact, 70% of U.S. businesses increased their influencer marketing budgets in 2018.

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How to Find and Use Co-Op Advertising Programs

Aug 8, 2018 10:16:00 AM

It's not unusual for national brands to work with local businesses to advertise and create better brand awareness. Believe it or not, the smaller affiliates or associated companies don't even have to carry the entire cost of that advertising. Instead, national brands often set aside a budget entirely for this process.

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How Facebook’s Targeting Changes Could Affect Your Business

Aug 6, 2018 3:26:37 PM

With all the trouble Facebook has been in lately for its breach of privacy, it is no surprise that the social media platform is making changes to how it collects and uses customer data. If your business is an advertiser on Facebook, these changes could affect your targeted prospects, and ultimately, your social media advertising strategy. However, this does not mean you should stop advertising on Facebook you just may need to restructure things a bit. Here’s what you need to know.

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In My Feelings About Empathy as a Marketing Strategy

Aug 6, 2018 7:57:00 AM

As Drake's "In My Feelings" song tops the charts and Shiggy's viral "In My Feelings" Challenge continues to injure those seemingly desperate for online fame, I find myself in my feelings (go figure) about the concept of empathy.

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10 Ways to Improve Customer Loyalty and Customer Lifetime Value

Aug 5, 2018 3:47:38 PM

Your competitor is only a click away. What does that mean for your customers? That it’s all too easy to find an Option B, or C, or D, or Z. What does it mean for you? That building real loyalty is a must. The companies that go above and beyond to demonstrate excellence in terms of service, products, and value-adds retain customers who aren't as quick to click.

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Co-op Marketing vs. Market Development Funds: What's the Difference?

Aug 2, 2018 1:12:00 PM

Iconic brand creator Henry Ford once said, "Stopping marketing to save money is like stopping your watch to save time." Ford wasn't wrong. You can't just quit marketing your products or services, even when it seems like advertising dollars are harder to come by all of the time.

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What You Need to Know About IGTV

Aug 1, 2018 1:32:40 PM

Instagram has launched its own social media video-based app: Instagram TV, or IGTV, which allows users to share vertical videos that can be up to one hour long. This is a great alternative for those who enjoy the Instagram Stories feature but wish they could post longer videos (that won’t disappear after 24 hours) without having to post to YouTube, for example.

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5 Strategies to Future-Proof Your Career and Prove ROI in Marketing

Aug 1, 2018 10:48:00 AM

What's coming to the world of marketing in the next year? The next two years? Five? The industry is changing at a furious pace, but one thing you can be certain of is that there are more shake-ups to come. Future-proofing your marketing career is an effective way to accommodate these evolutions and ensure you are an invaluable part of your organization no matter what new technologies are released and techniques come into vogue.

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How to Take Great Product Photos for Social Media

Jul 31, 2018 9:41:24 AM

Social media has evolved to the point where grainy shots or blurry product photos won’t make the cut, especially on Instagram. To compete in today’s market, beautiful, high-quality lifestyle and product photos for social media are essential.

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Writing Content for SEO: Search Engine Success Factors

Jul 31, 2018 8:38:00 AM

There was a time in the world of search engine optimization where keywords were all that mattered. You simply crammed as many as possible into your existing site, then waited for search engines to notice. The science and art of SEO, however, has evolved. Today, it is about far more than selecting and stuffing keywords. In terms of the search engine ranking system, one factor consistently leads the pack - and enables your brand to lead the pack: content.

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Why Experiential Marketing Is Important for Hotels

Jul 30, 2018 3:35:00 PM

A recent Adobe study found that most marketers believe that their field has changed more in the past two years than it has in the past fifty. If you've been in the hospitality industry for any amount of time, you'll know that statistic is just as true for this industry as it is for any other. Among the many areas of evolution we’re seeing is the explosion of experiential marketing for hotels.

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Is Growth Driven Design Right for You? 3 Questions to Ask

Jul 27, 2018 3:31:00 PM

Searching for a growth driven design agency? The concept of growth driven design has become a hot topic in the world of web design recently. It's no wonder, as this agile and iterative web design approach has a number of benefits over the traditional web design process.

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Leveraging Google My Business Insights

Jul 27, 2018 11:29:29 AM

We all know the power of a fully optimized Google My Business listing. It can be the top producing traffic and leads tool for your local business, and the best part is its free. But, like ongoing maintenance and updates to Google Posts, how can marketers tweak and improve on performance?

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How Can Businesses Use Social Media to Their Benefit?

Jul 27, 2018 9:52:23 AM

Nowadays it is impossible to avoid social media; it is all around us. What began as a way to connect with family and friends has now turned into an essential marketing tool for all types of businesses. But surprisingly, there are still businesses that do not take advantage of this powerful yet inexpensive form of advertising. In fact, nearly 50% of small businesses aren’t using social media as part of their marketing strategies. With more than 3 billion people using social media, I don’t see how your business could not be marketing on social media. Here are a few ways your business can benefit from social media.

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6 Ways to Increase Your Landing Page Conversion Rate

Jul 26, 2018 2:48:00 PM

Landing pages: they're a must if you want consistently high conversion rates, yet so many sites ignore their power in favor of sending visitors to their standard home page. After all, you likely want those visitors from your email, social media, or PPC campaign to do something specific, right? It could be as simple as capturing that email address, but you can't do that without a dedicated landing page. Once you have that, you'll begin to gather the conversion rate data you need to optimize it.

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Running a Javascript Media Query Based on Bootstrap Breakpoints

Jul 26, 2018 12:07:51 PM

Bootstrap breakpoints and media queries have been around the CSS world for a long time, but did you know that Javascript has a built-in method that allows you to perform a similar query to the browser window? And actually, it’s really easy to deploy! Here’s a media query example to help you get started...

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3 Benefits of Growth Driven Design

Jul 25, 2018 3:30:44 PM

So you've realized that your website needs work, but how will you redesign it? Will you take the traditional approach or try a growth driven design approach for your website redesign?

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4 Signs It's Time to Find a New Digital Marketing Agency

Jul 24, 2018 3:36:00 PM

When was the last time you sat down to evaluate your digital marketing agency? Maybe not since the moment you hired them. The chances are good that digital marketing takes up a sizable part of your marketing budget as a whole, but it's tough to keep an eye on the ins and outs when you're busy running your company.

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Want to See Your Competitors’ Facebook Ads? Here’s How!

Jul 24, 2018 8:32:02 AM

Let’s face it. We are ALL obsessed with the competition. As marketers, we always want to have eyes on what our competitors are doing from a strategic and tactical level. Other than manually keeping note or checking out the “Why Am I Seeing This” feature, there was really no sure fire way to get a peek at what types of Facebook ads competitors were running (outside of having the ads served to you in your feed, of course). Recently, Facebook released a new feature on desktop and mobile that allows you to search ads on Facebook to see what ads a brand is currently running. It is VERY simple to perform a competitive analysis.

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Attribution Modeling and Data-Driven Marketing

Jul 20, 2018 11:41:53 AM

Attribution modeling is a complex topic, which is likely why most marketers favor a last non-direct click model - it's one of the simplest (and it's the standard model used for non-multi-channel funnels reports in Google Analytics). However, simple (and standard) might not be what's best for your business. It's important to consider your attribution model carefully to be sure you're making smart, data-driven marketing decisions about how to spend your budget.

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How Google Voice Can Affect SEO

Jul 19, 2018 2:33:00 PM

Recent statistics have shown that nearly a quarter of search engine queries are now performed with voice search. Predictions suggest that it will make up more than half of searches within the next two years. The reality is that you may not be using Google voice search, but many of your customers certainly are. If you haven't at least considered offering Google voice search capability, it's time to do so.

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What Is a Full-Service Digital Marketing Agency?

Jul 17, 2018 11:06:00 AM

A recent Adobe survey found that only nine percent of businesses believe their digital marketing strategy is actually working. Any brand operating in today's environment has to leverage digital marketing. Without it, a company is simply not going to achieve mission-critical goals.

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Leveraging In-Market Audiences For Paid Search

Jul 16, 2018 3:00:00 PM

Paid Search has come a long way since the basic keyword match. Advertisers now have a full toolbox of targeting features that seem to be launching at an increased rate. With the new Google Ads roll out, Google is likely putting the petal to the metal to compete with other media placements like the Facebook Marketplace.

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How to Make Money through Email Marketing

Jul 16, 2018 8:58:38 AM

Adding to the bottom line is the epitome of business. Demonstrating how your work adds to it is the epitome of marketing. Sometimes marketing's positive effect on the bottom line is immediately apparent and easily tracked - e.g., an email message click through results in the direct sale of a product. Sometimes marketing's positive effect on the bottom line is indirect and delayed, making it much more difficult to track - e.g., the viewing of a social media post builds awareness about a product that later results in the sale of that product when the product is encountered again through organic search.

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Boosting Twitter Posts: Is It Worthwhile?

Jul 13, 2018 4:12:32 PM

As a Social Media Specialist, I am always tracking my social media stats and determined to out-perform my previous month. However, one of my frustrations is that the social media reporting and management platforms like Hootsuite and Sprout Social do not track results from paid advertising on Twitter and Instagram – only Facebook. So is it worth spending money to promote posts on Twitter and Instagram even though my client won’t see the results through the management platform reports? To answer this question, I performed my own testing to see if it’s worth boosting Twitter posts for engagement.

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5 Tips for Social Media Management

Jul 12, 2018 2:53:00 PM

MySpace launched on August 1, 2003, and with it came a revolution that would rock the business world for years to come. Today, nearly half of the world's population is on some type of social media, and if your company isn't there, you may be losing customers. Being on social media and managing social media content and communities effectively are two very different things.

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Why Hotels Should Prioritize User-Generated Content (UGC)

Jul 10, 2018 1:24:00 PM

A recent ComScore study found that brand engagement increases nearly 30 percent when customers are exposed to user-generated content (UGC). In our ultra-connected world, your next customer is relying on other social media users to help them decide where to go and what to see. It's a fact you can't ignore, and given that the vast majority of people post on Facebook, Instagram, and other platforms while they're traveling, ensuring guests highlight your property and offerings could mean a serious payoff for you.

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A 5-Step Plan to Measure Social Media ROI

Jul 5, 2018 4:48:53 PM

I have a riddle for you. What is the one thing that everyone has access to, but very few understand how to effectively use? The answer is social media! Literally anyone can pick up a mobile device and start snapping pictures, tweeting or posting stories.

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5 Ways Hotels Can Improve Guest Experience

Jul 5, 2018 4:11:00 PM

A recent Trip Advisor study found that 92% of hoteliers said increasing repeat business is their top concern. The most effective way to achieve that goal is to improve guest experience. When people view your website, scour for deals, or read reviews on major travel websites, your hotel guest reviews should be nothing short of stellar. Keep them coming back.

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Why Google Indexing Matters

Jul 3, 2018 1:26:00 PM

The idea of Google indexing can seem mystifying. Understanding how indexing and other Google search engine ranking factors affect your SEO work is even more intimidating. The reality, though, is that if you don't understand how it works, the chances are good that you won't be able to leverage it to improve your rankings.

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Growth-Driven Design – An Overview

Jun 29, 2018 1:31:00 PM

The web design process (or redesign process) is daunting for any organization. It requires a significant investment in terms of time as well as resources. Organizations often feel intimidated and overwhelmed at the thought of developing new (or overhauling their existing) websites. This doesn’t have to be the case.

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Do You Really Need to Write a Marketing RFP?

Jun 28, 2018 4:13:00 PM

Small widget company searching for experienced digital marketing group. Enjoys long walks on the beach and one-on-one companionship.

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9 Creative Hotel Package Ideas

Jun 27, 2018 7:57:00 AM

Hotel marketing can easily become predictable. The old gimmicks just aren't working for today's tech-savvy generation; they expect more. With creative hotel package ideas, you can deliver and even wow jaded, media-saturated guests.

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5 Reasons User Experience (UX) is Key to SEO

Jun 25, 2018 12:14:12 PM

A recent Forrester study suggested that a better user experience could boost conversion rates by nearly 400%. Imagine the possibilities for your brand! This is far from the only study to look at just how valuable user experience, or UX, can be. UX is an important factor in web design, of course - but it’s equally critical when it comes to your website SEO efforts.

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10 Strategies of Successful Hotel Marketing Managers

Jun 25, 2018 8:20:00 AM

While marketing is a behind-the-scenes function, virtually everything that managers do is seen by current and potential customers at some point. Their work is on display. When it comes to marketing in the hotel industry, sound strategies ensure success. What do top managers do differently?

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Why Should I Hire a Marketing Agency for My Small Business?

Jun 21, 2018 12:00:00 PM

If you're like most small businesses today, your marketing program could be stronger. There often simply aren't enough hours in the day to accomplish everything, and marketing tends to get shoved to the back burner. After all, a good marketing program requires in-depth knowledge of traditional approaches as well as an understanding of how to do digital marketing in today's landscape - including the technology needed to implement a solution and the time it takes to do so.

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Can Social Media Increase Your Sales?

Jun 20, 2018 1:36:04 PM

Every successful business understands the importance of using social media as part of their marketing strategy. Whether it’s a large conglomerate like Starbucks or a locally owned shop, companies are targeting the more than 2.4 billion active social media users. But can social media really help boost sales? Here’s how you can use social media to increase your company’s sales.

 

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10 Tips for Writing a Marketing RFP

Jun 20, 2018 11:21:00 AM

Finding that perfect agency to handle all your marketing needs - it's even more important in today's fast-paced business world than ever before. A request for proposal, or RFP, is the traditional model. It gives you a chance to build an ongoing relationship with a company that can respond to your particular needs - and what's more, it means less work in the future. In fact, you may be able to avoid the request process entirely every time you need marketing services.

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What Is Your Hotel Marketing Mix?

Jun 18, 2018 11:18:00 AM

The world of travel and tourism has always been a competitive one; easy and ubiquitous access to the internet has only intensified this. It has also changed how people learn about your property, making the need for a more effective hotel marketing plan all the more essential.

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10 Reasons to Add an Agency to Your Marketing Team

Jun 12, 2018 3:41:00 PM

You have a great business, and you deliver terrific products and services. When it comes to marketing your company, though, maybe it’s not going as smoothly as you'd hoped. The in-house marketing people (or person) are (or is) doing a good job, but there's so much more to do!

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How to Get a Better Marketing RFP Response

Jun 12, 2018 10:36:00 AM

Your goal with an RFP for digital marketing? Connecting with a digital marketing company who can actually meet your needs. The reality? In most settings, it's a frustrating nightmare that not only becomes a massive waste of your time and resources, but also leaves you shaking your head, wondering how your next campaign is going to get off the ground. How can you get the marketing RFP response you need to make your dream campaign a reality? It's easier than you think.

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How to Increase Hotel Occupancy Midweek

Jun 7, 2018 9:02:00 AM

Your weekend bookings are amazing. Too bad every day can’t be Friday, Saturday, or Sunday! Unfortunately, the average Wednesday is lackluster, even during peak season. How can you get your hotel occupancy rate up, even during the middle of any given week? Here are some hotel marketing ideas that may help.

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Attract Top Marketing Agencies With Your RFP

Jun 6, 2018 9:00:00 AM

Grabbing the attention of top marketing agencies can only mean one thing to your company: better results. Wondering how to make it happen? For many, it's all in the RFP, and when you build a better RFP, you drive toward your goals more effectively and efficiently. Sound like it's a bit out of your league?

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How to Do SEO Writing Right

Jun 5, 2018 8:39:14 PM

Wondering how to do SEO writing right? Even as a Content Strategist tasked with SEO writing for THAT Agency, I find myself wondering the same thing. If Google isn’t changing the character length on meta descriptions (and then changing it back), the search engine giant is rolling out algorithm changes like mobile-first indexing.

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THAT Agency Launches LoveStory Wines Custom Label Maker

Jun 5, 2018 4:19:20 PM

WEST PALM BEACH, Fla. - LoveStory, a new wine brand scheduled for official launch later this year, turned to THAT Agency, a leading South Florida digital marketing company, to create a custom label maker at www.lovestorywines.com/label.

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Who Needs Digital Marketing Services?

Jun 5, 2018 11:38:00 AM

A recent Tech Crunch survey reported that nearly 80% of people shop online every day. The real question is, are they spending their time and money with you? If not, maybe it's because you're not utilizing the right digital marketing services.

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Introducing the New Automotive Management Concepts Inc. Website

Jun 4, 2018 3:08:57 PM

WEST PALM BEACH, Fla. - Automotive Management Concepts Inc., a new vehicle inventory management company for U.S. car dealerships, has joined forces with THAT Agency, an experienced digital marketing firm in South Florida, to produce a new website at automotivemc.com.

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Why Internal Linking Is Important

Jun 4, 2018 8:54:09 AM

What is the importance of internal linking? When writing for SEO, linking is an important tool used to pass value from one web page to another. Search engines view links as votes of confidence in a web page’s content - even if those links are internal and point to other pages within the same website.

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How a Hotel Marketing Manager Can Increase Yield

Jun 1, 2018 10:14:51 AM

Yield. It’s ensuring you're getting the best possible outcome from everything you do as a hotel marketing manager. Increasing that yield is one of the biggest issues facing the hospitality industry today.

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5 Easy HTML / CSS Tips for Beginners to Step Up Their Code

May 31, 2018 5:07:18 PM

If you have been playing around with HTML / CSS for a while and feel a little bit comfortable with the basic principles, but now you want to start getting your feet wet with some more advanced concepts, this article is for you. Check out these five tips on coding for beginners to give you an edge over your fellow coders and get you on your way to becoming a professional front-end developer.

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4 Digital Marketing Strategies Every Small Business Should Use

May 31, 2018 10:19:00 AM

Digital - it's the word of the century. Virtually every aspect of life is digitized today, and business is certainly no exception. It only makes sense, then, that when considering small business marketing ideas, your focus should be on digital. Millions of Americans shop online every single day, and not just for physical goods. The average American spends 24 hours a week online, according to a recent MIT study. And while American are online, they're noticing products, companies, and much more.

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When to Partner With a Digital Marketing Agency

May 30, 2018 11:31:00 AM

Nearly half of organizations do not have a clear and defined digital marketing strategy in place, and 39 percent do not feel their current strategy is effective. This puts them not only at a competitive disadvantage, it leaves them vulnerable.

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How to Get More Direct Bookings

May 29, 2018 2:02:00 PM

The market is flooded with online travel agencies; it seems like a new service pops up at least once a quarter. Online travel agencies (OTAs) can be quite helpful when it comes to filling up unsold rooms and making it through the slow season, but generating more direct bookings brings a much more advantageous revenue stream. More direct bookings equal a healthier bottom line.

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5 Key Blog Performance Metrics

May 24, 2018 9:36:00 AM

What are the first questions marketing teams hear from management or the C-suite? How much is this costing us - and how much are we making from it? This is true whether you’re talking about TV and print ads or social media and content marketing. How do you measure blog success? Here are five key metrics that empower you to do so, and in the process, helping you refine your strategy - and satisfy the bosses!

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How to Use Search Intent to Fuel Social Advertising

May 23, 2018 4:58:45 PM

One of the best things about digital marketing is that there is always something new to test. Lately, our team has been sharing knowledge and looking for new ways to approach the market with social advertising tactics. We have come across an exciting concept that we call “Search Intent Social Advertising.” When you combine the search intent-based data that is available in Google Analytics with the granular targeting of social advertising, you have a campaign structure with a lot of potential.

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Five Ways to Use Site Search for Your Campaigns & User Experience

May 23, 2018 1:11:02 PM

Have you ventured into your Google Analytics site search and search terms report lately? If not, take a second to navigate to that tab under behavior. This first party data can be a powerful indicator of onsite user experience or potential campaigns that you may have yet to test and especially powerful for retail / eCommerce & service sites. Check out the example below of an antique eCommerce stores weekly report.

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Hotel Website Design That Converts

May 22, 2018 7:09:00 AM

It’s time to have a discussion about conversion. All the traffic in the world will not translate into booked rooms and profitability if you lack the ability or capacity to convert. Your online presence plays a starring role here. Let’s shine the spotlight on how effective hotel website design can drive your brand toward its goals and objectives.

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5 Secrets for Successful Hotel Internet Marketing

May 18, 2018 8:51:00 AM

Overwhelmed by the thought of developing a comprehensive - ultra-effective - hotel marketing plan? It is a major endeavor, but one with the potential for significant returns on your investment and time. Ready to increase your visibility, traffic, conversion rates, and profits? We thought so!

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Why Blog for Business?

May 17, 2018 2:28:00 PM

You may have heard the buzz: Blogs are relics. Blogs are dinosaurs. Blogging is dead. It’s true that the internet world saw an explosion in this medium a decade ago: thousands of new blogs, from mommy blogs to fan sites, popped up every day. But did the genre “jump the shark,” so to speak, and become irrelevant?

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How to Use Instagram Hashtags in 2018

May 16, 2018 3:00:03 PM

Have you seen a decrease in Instagram engagement recently? With the Instagram algorithm constantly changing, it is becoming increasingly difficult to master the art of hashtags.

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THAT Agency Designs New Website for Better Outcomes Now

May 16, 2018 2:19:22 PM

WEST PALM BEACH, Fla. - The team at Better Outcomes Now (BON), the web application of the Partners for Change Outcome Management System (PCOMS), partnered with the team at THAT Agency, South Florida's preeminent digital marketing agency, to launch a new website at betteroutcomesnow.com.

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5 Ways to Create a Strong Social Media Presence

May 15, 2018 11:04:15 AM

If you are a business, you must have social media as part of your marketing strategy. However, it takes more than just creating social media accounts to garner brand awareness. You need to have a strategy to build a following, encourage engagement and have a strong social media presence. Here are four ways your business can create a strong social media presence.

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Digital Marketing: Outsource It or Keep It In-House?

May 15, 2018 7:56:00 AM

Digital marketing can drive your company’s growth and profitability, helping you accomplish mission-critical goals. But should you outsource marketing to an external marketing team or handle your marketing internally?

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Here Are the Reasons Why Your Facebook Ads are Getting Denied!

May 11, 2018 4:28:56 PM

When you run as many Facebook ads as we do, you will undoubtedly have a few ads get denied by Facebook’s system. It can be scary and frustrating when you get an ad denied. Facebook’s system is very sensitive and is focused on protecting consumers from ads that are offensive, harassing or inflammatory. While this is a great protocol to have in place, it also can be triggered by harmless ads that simply have wording that MIGHT be misconstrued by someone. Essentially, Facebook wants you to be able to hyper-target individuals with your content, but not single them out with your message by an identifying characteristic. Kind of weird, right? My biggest issue with this system is that, when denying your ad, it doesn’t give you any kind of insight on how to fix it. Well, you are in luck. I did some digging and found out exactly why Facebook denies ads and some examples of how to fix your ads so they will be approved.

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Hotel SEO Tips to Increase Online Visibility

May 10, 2018 5:32:00 AM

One of the difficult aspects of trying to make a hotel more profitable is that you have to wear a number of hats. You have to be able to juggle accounting with HR with PR. Leveraging hotel online marketing is one more - potent - trick you can pull out of your hat. Here we’re going to break down hotel SEO, so you can enhance your internet presence - and increase your direct bookings.

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How Gutenberg Changes the World of WordPress

May 9, 2018 6:19:00 AM

Is WordPress a key tool for executing your content marketing strategy? Is a day without sunshine like, you know, night? If these truisms ring true for you, then you've probably heard about WordPress' Gutenberg project.

If not, here's a quick synopsis: The Gutenberg project is a new editing environment scheduled to launch in WordPress sometime this year. Marketers are questioning whether Gutenberg will have a positive impact on how they blog for business or if the new editor will disrupt the implementation of their content marketing strategies.

At this point, only one thing is certain: WordPress' Gutenberg project is important. Here's why.

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8 Common Content Marketing Myths Busted

May 8, 2018 8:30:00 AM

You know content is important; you can’t go far in the marketing world without tripping over the “Content is King” refrain. But you may be hesitant about embarking on a partnership with a content marketing agency or your expectations may not be clear.

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How to Blog Effectively

May 7, 2018 3:40:00 PM

A blog by any other name… Whether you refer to it as News, Latest Posts, Thoughts, Our Voice, Happenings, or a Resource Library, a blog can help you build traffic levels, engagement, trust, and your brand as an authority in your space. Or it can sit collecting virtual cobwebs. What are the keys to creating an effective business blog strategy?

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Why Hire a Digital Marketing Agency?

May 4, 2018 2:10:20 PM

Owning a business of any size can be stressful, but small business owners have a number of unique challenges. And yes, budgets are at the top of the list! How can you achieve the results you need to compete with the “big boys” while keeping costs in line? When it comes to small business marketing, going digital offers invaluable answers.

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4 Tips to Writing a Great Blog Post

Apr 26, 2018 4:22:29 PM

If done properly, a blog can be a valuable digital marketing tool for your company. It can help build trust with your customers, generate leads and build brand awareness. That’s why it is important when writing blog posts to create engaging content that delivers value and aligns with your company’s digital marketing strategy. Here are four simple tips on how to write a great blog post:

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8 Tips for Choosing the Right Digital Marketing Agency

Apr 26, 2018 2:41:00 PM

Investing in a partnership with a digital marketing agency is critical in today’s fast-paced digital world - but wasting money on an inexperienced or ineffective firm does more harm than good. There’s nothing more frustrating than blowing an already-strained budget on an agency that doesn’t give you the results that you want and need.

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4 Tips for an Impactful Influencer Marketing Strategy

Apr 26, 2018 2:29:49 PM

An influencer marketing strategy is a great way to present your brand (or service) in an authentic way to a group of online individuals who might be averse to digital advertising. By using an online personality with natural and real digital influence, brands can connect more deeply with their target audiences and see lasting brand equity being built. That is, as long as the influencer marketing strategy features high-quality content and highly quantifiable data.

As a digital marketing agency offering influencer marketing services to our clients, we have interacted with hundreds of influencers and formed a wide range of partnerships. With that experience, we have learned a few things! Here are four tips for an impactful influencer marketing strategy.

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3 Reasons Email Is Not Dead

Apr 24, 2018 10:57:00 AM

Anyone who tries to tell you that email is dead is dead wrong. Email is not dead. Here are three reasons why email marketing is still alive and well:

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How to Increase Your Dealership’s Facebook Targeting

Apr 20, 2018 1:20:00 PM

Facebook is a phenomenal global force, and if you aren’t utilizing it to help increase car sales, you are missing out on an exceptionally potent marketing tool. But, given its immense scope, social media marketing for car dealerships can be challenging, especially when it comes to creating the perfect Facebook ads to draw new customers in.

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THAT Agency Launches User-Friendly Website for iVox Solutions

Apr 17, 2018 1:01:21 PM

WEST PALM BEACH, Fla. - iVox Solutions, a business process and logistics outsourcing company headquartered in Port St. Lucie, Fla., partnered with the digital marketing agency THAT Agency to launch a new website at www.ivoxsolutions.com.

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How to Track the ROI of Your Marketing Agency

Apr 16, 2018 8:12:00 AM

Tracking marketing ROI is elusive. There are a variety of factors to consider: What specific metrics do you monitor? When do you measure? Strategies can often take a number of months to take full effect, and agencies course-correct and enhance their tactics regularly. It’s also true that there are a number of elements that are outside the marketing agency’s control (e.g., search engine algorithm changes) that can have an effect on results.

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Tips for Dealership Walkthrough Videos

Apr 11, 2018 11:06:00 AM

With technology as advanced and as easily available as it is, there is now no excuse not take advantage of the digital auto dealership marketing opportunities available - especially dealership walkthrough videos.

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Advertising On Waze As a Small Business, The Options and Competition

Apr 9, 2018 11:27:36 AM

Like many small business marketers, you are constantly looking for ways to expand on your digital footprint and drive traffic to your storefront. It can be a tough task to not only weed through all the marketing options and platforms out there, but also show an ROI or trend line on tactics and campaign efforts. With that in mind, this post will speak specifically to vetting advertising on Waze, the options, its competition and tracking so you can decide if this is a good channel to invest in.

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The Anatomy of a Super Blog Post

Apr 5, 2018 8:28:00 AM

You can do it! You can make blogging part of your digital content strategy. It doesn't take superhuman powers to write blog post content. However, it does take some time and research. The good news is, if you do it right, your business can look like a superhero to your ideal customers.

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5 Questions to Ask Your Marketing Agency About Your SEO Strategy

Apr 3, 2018 9:52:00 AM

All small business owners should know how to market their businesses, and a lot of that has to do with SEO strategy. SEO stands for search engine optimization, and if you use it correctly, it can help to increase your leads (and sales). But SEO is a much-misunderstood component of marketing strategy, and thus one of the most neglected aspects of a business’s digital presence.

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The Most Important Thing You Need to Sell More Cars

Mar 29, 2018 8:33:47 AM

You want to sell more cars. That makes sense, of course. If you own a car dealership, your first priorities are serving customers, moving inventory and making a profit. But that’s easier said than done, especially in today’s ultra-competitive market. When traditional hard-sale, high-pressure tactics fail to net results, what can you do? Listen. Yes, really! 

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The 4 Elements of a Strong Social Advertising Strategy

Mar 23, 2018 5:08:36 PM

Allocating dollars to a social advertising is a great idea. Even with the rising completion, the cost per result on social advertising campaigns are by far the most cost effective compared to other forms of digital advertising. When you have a strong strategy, that is! This article pieces together the 4 must-have elements of a strong social advertising campaign. However, before we jump into that, we need to have a realistic conversation about where social advertising fits into the buyer’s journey.

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Facebook Marketing Tricks for Hotels

Mar 7, 2018 9:00:00 AM

Hotel social media marketing is key to building a thriving brand in today’s fast-paced world. Are you leveraging Facebook to its full potential?

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How Digital is Reshaping the Hotel Industry

Mar 1, 2018 8:30:00 AM

Digital has revolutionized the hotel industry; it did so - and continues to do so - largely by influencing and expanding consumer expectations. While technology has changed the face of hotel digital marketing, more fundamentally, it has altered what guests want and need from their accommodations.

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There’s a New Social Platform on the Rise- What is Vero?

Feb 28, 2018 2:36:10 PM

What is all this talk about Vero?

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How to Increase Conversion Rates on Your Hotel Website

Feb 26, 2018 8:00:00 AM

Great location: check. Comfortable, clean rooms: check. Terrific amenities: check. Killer value-adds (hello, evening reception with wine and snacks, passes to location attractions, and even free parking in some cities!): check.

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Facebook Dynamic Ads for Car Dealers

Feb 20, 2018 12:17:00 PM

There are certain words that are designed to elicit a strong reaction from people. “Fantastic”. “Amazing”. “Dynamic”. We get so used to hearing these words that we often tend to ignore them when we do. “It can’t be that dynamic”, we think. But sometimes, it is, and that’s  the case when it comes to Facebook Dynamic Ads.

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How To Track Your Google My Business Engagements

Feb 14, 2018 8:35:49 AM

Google My Business is an integral part of Local SEO management. Showcasing business listings for free makes it a must have to be found online. But, how do you know the extent of the business you are receiving from this local citation? Is your work uploading new content like Google Posts paying off in building new local customers? Outside of monthly emails showcasing traffic, phone calls and directions used on your listing there are ways to hone in on the importance of the listings engagements. In order to get a better understanding of the extent of your GMB presence, here are some tips for tracking calls, traffic and engagements on the listing.

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Why Local SEO Matters for Car Dealerships

Feb 12, 2018 12:03:00 PM

Any car dealership that wants to survive knows that they have to have a high quality, informative website and strong SEO. But what many business owners don’t realize is that you need to have the right type of SEO in order to get the traffic that your business deserves. But what is the “right type” of SEO for car dealerships? And should you hire an SEO agency to help provide it?

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How to Grow Your MedSpa with Digital Marketing

Feb 7, 2018 3:03:00 PM

It used to be that there were only a few dozen MedSpas available in the entire country. Now, however, more people are jumping on the idea, realizing that beauty and feeling good is a billion dollar industry. This boosts competition and can make it difficult for any MedSpa owner to build their brand and make their business stand out from the pack. What’s the secret to achieving these goals? MedSpa marketing.

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You Can Now Schedule Instagram Posts. FINALLY.

Feb 5, 2018 4:16:53 PM

I think this is one Marketers have all been waiting for. The ability to schedule Instagram posts ahead of time can majorly help with work efficiency and time. Not to mention all other social channels give you the option to publish a post at a future time. Although Instagram wants to create the real-time approach and have users using the app authentically this is a HUGE game changer for businesses and influencers.

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Instagram Algorithm Updates You Need to Know

Feb 2, 2018 4:36:06 PM

Ok. If you haven’t already heard from any and every Instagram fanatic, Instagram updated their algorithm again, and there are quite a few changes this time. DON’T SWEAT IT. With change comes opportunity. Opportunity to learn, to grow, and to scale. Brands and influencers alike get discouraged by these updates because it effects their growth and engagement. However, these updates aren’t made by Instagram to hurt those trying to scale on the platform, they are just tweaks to keep the community engaged, authentic and fun. Instagram is HUGE on person to person relationships. They want people using their app to connect with others genuinely and try to limit, spammers, and those who try to hack the system by leaving “Great post!” comments. So what are these updates?

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5 Reasons Your Social Media Marketing Isn’t Working

Jan 29, 2018 4:55:39 PM

With the recent Facebook News Feed Algorithm update, there has been a lot of short-sighted advice being handed out. With the suppression of organic reach for brands, people have said everything from focusing on Facebook Groups only to abandoning Facebook altogether. We all just need to take a deep breath and think objectively about what we are hoping to get from social media marketing. Why does it exist? Why is your brand participating in the first place?

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4 Tips to Help You Get Seen in the Facebook News Feed

Jan 19, 2018 4:27:51 PM

I’m sure that every blog or article that you have read about Facebook’s most recent News Feed update is telling you that the world is ending, and brands will not get seen no matter how hard they try. First and foremost, please calm down. Facebook has done similar moves over the last 10 years to encourage users to spend more time on the site. To do this, Facebook must ensure that users are seeing content that they REALLY care about which is usually from family and friends. With this latest update, Facebook will be prioritizing posts that trigger conversations and meaningful actions between users. Therefore, users will begin to see more content from their friends and family and less content from brands.

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Stats on How People Shop For Cars

Jan 18, 2018 10:00:00 AM

The most important statistic you’ll read today: 99.58% of buyers dislike the traditional car-buying process. “Dislike” may be too mild a word! But far from discouraging, use this fact as a springboard for action. When you understand how people shop, you can leverage this insight to sell more cars.

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6 Automated Emails to Send in 2018

Jan 17, 2018 8:03:00 AM

It’s 2018 and email is still a thing in the world!  For those of you who thought it would die out in the last couple years, it’s important that you hop back on the bandwagon.  Email marketing isn’t going anywhere, but the way marketers connect with their audience through the inbox is changing and a rapid pace. 

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SEO Tactics that Boost Your Hotel's Rankings

Jan 16, 2018 11:00:00 AM

Hotel SEO is a bit like a puzzle; no, it’s not that it’s difficult (though it is complex). It’s that there is a variety of pieces. When they come together correctly, they form a complete picture. And when they don’t… well, you have a pile of disparate pieces. When you follow best practices, though, a picture begins to emerge.

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What Does The Google Snippet Length Change Mean For SEO

Jan 11, 2018 4:59:28 PM

For many SEO’s the 165 character limit was a staple guideline for meta descriptions length, but Google has recently put an end to that recommendation. An update to the appearance of rankings and search listings on mobile and desktop occurred in early December 2017 that brought in some cases a 93% character increase to descriptions.

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How Car Dealerships Can Compete Online

Jan 11, 2018 1:00:00 PM

Think about all the beautiful, shiny cars on your lots or in your showrooms. If you do not leverage every automotive marketing technique at your disposal, they’re going to sit there. While people do still stop into the dealership to have a look around, more and more, they are conducting their buyer’s journey online. They research. They compare. They question. They think. Online. Are you there with them?

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Facebook is Enabling Users to Include Popular Music in Video

Jan 9, 2018 4:45:28 PM

Facebook recently signed a new deal to add to their newly released ‘Sound Collection’ (Free audio tracks to add to video) to give users the ability to use universal artists and add popular music to their videos. This release will help you with your social media strategy with video to produce killer content!

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Hotel Website Changes that Improve User Experience

Jan 9, 2018 12:30:00 PM

Your website is the hub of your digital marketing efforts; it is the single most critical asset you possess in the quest to build occupancy rates, profitability, and your profile as a must-visit hotel. But is your current hotel website design holding you back?

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10 Ways to Optimize Your Pinterest

Jan 8, 2018 4:15:43 PM

Pinterest just celebrated reaching over 200 million users making this social media platform a force to match. Pinterest began in 2010 and has witnessed explosive growth over short period of time. If used properly, you can drive traffic to your website helping customers find you and convert. Are you getting the most of your presence on Pinterest? If not, here are 10 tips to optimize your Pinterest business account:

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Hotel Marketing Mistakes to Avoid

Jan 3, 2018 12:00:00 PM

Imagine… bottomless marketing budgets. Unlimited resources. As much money and technology and manpower as you can throw at a challenge.

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5 Reasons Why Your Brand is So Important

Dec 29, 2017 1:05:48 PM

We all know the saying, "your brand is what people say about you when you leave the room." Your brand is the most important asset your company can acquire. 

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How to Install the Facebook Pixel on a Wordpress Website

Dec 29, 2017 11:53:06 AM

When it comes to collecting and leveraging social media data to market a business, Facebook is the king. They are always evolving their product to learn more about users and what makes them react to marketing messages. To further pass these insights on to marketers, Facebook created the Facebook Pixel which helps marketers measure the impact of their advertising and understand how Facebook Users are interacting with websites. Installing the Facebook Pixel is a straightforward process involving adding a little snippet of code to your website. The process isn’t that scary, however not everyone is comfortable with code. If your website is built on WordPress, you are in luck! Facebook and WordPress have an integration that allows you to install the Facebook Pixel in a few quick steps. There are a few obvious benefits to installing the Facebook Pixel on your WordPress website:

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New Facebook News Feed Algorithm Updates You Need to Know

Dec 28, 2017 8:46:52 AM

**** This piece has been updated with thoughts on the mots recent Facebook Algorithm change which will dramatically impact organic reach.****

 I’m sure you know it by now, but you are a commodity to Facebook. Your attention is anyway. To keep your interest and attention, Facebook is always tweaking its News Feed algorithm to ensure that users receive the most engaging and relevant experience possible. Usually these updates are good for the overall user experience of Facebook but also cause headaches for marketers. There are 2 that were recently announced that marketers need to be aware of if they want to make the most of the already dwindling Organic Reach that the News Feed Algorithm allows.

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Why Ongoing Website Maintenance Drives Marketing Success

Dec 27, 2017 8:06:00 AM

Whether you recently launched a new website or just finished a redesign, you’re probably happy that the long-winded journey to a new site is finally finished.  Unfortunately, there’s no such thing as a perfect website and your work is never really “over”.  Whether you take on the workload in-house or outsource to an agency, ongoing website maintenance is what empowers your digital marketing to succeed and generate a positive ROI.

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What is a Dynamic Website?

Dec 26, 2017 8:02:00 AM

So there I was, siting at the computer with my forehead on the keyboard trying to figure out the best headline for the homepage.  This is the first message users will see when they visit the site, it needs to be perfect for everyone!  I lifted my head and saw the jumbled letters across the screen and held down backspace for a seemingly endless moment.  Without a dynamic website, you might find yourself in this situation.

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The Story Behind Your Email Marketing Metrics

Dec 26, 2017 7:05:00 AM

Email marketing is tricky and unfortunately, it’s not getting any easier.  Brands everywhere are sending emails that fight for your audience’s attention in the inbox, and standing out has never been harder.  If you’re like me, you have the list of industry email marketing benchmarks bookmarked to see how your campaigns match up, but what do these numbers really mean?

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Blogging for Business Growth

Dec 25, 2017 8:27:00 PM

I’m sure you’ve been told hundreds of times that you should be blogging for your business if you want to make sure your site is relevant to your audience.  Heck, it might have been from a post I wrote previously.  Yes, blogging is important, but just because you write a bunch of articles doesn’t mean you’ll get readers or even generate revenue from what you publish.

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Improve Your Facebook Ad Performance with Dynamic Creative

Dec 22, 2017 4:48:00 PM

For as long as I have been a marketer, I have observed people compulsively test different social advertising tactics at the cost of campaign results. While testing is a crucial part of any campaign, running tests with multiple ads is only valuable if you can accurately measure your results. With Facebook Dynamic Creative, social advertisers can now test multiple creative elements in a Facebook Ad campaign to see how they perform against a specific audience. This allows you to improve your Facebook Ad performance and continually optimize your efforts. How does Facebook Dynamic Creative work?

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The 5 Steps to Buying a Car

Dec 15, 2017 8:08:00 AM

Empowered customers, armed with technology, have completely changed the car buying process. They are in the driver’s seat. Does this mean that dealerships and salespeople are obsolete? Far from. It just means they have to alter their approach; rather than driving the sale, they must become trusted navigators guiding it.

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Tips for Your Car Dealership Website

Dec 12, 2017 10:02:00 AM

As the vehicle market continues to evolve, the role of the salesperson will not become any less important - but these professionals will fulfil their responsibilities in different ways. And with different tools. Chief among them is a dealership website that facilitates the buying process while enhancing the experience for customers.

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5 Tips for MedSpa Marketing

Dec 11, 2017 9:00:00 AM

The med spa industry is not hot. It is on fire. A relatively recent hybrid that combines the luxury of a day spa with the cutting edge techniques of cosmetic surgery, med spas have cultivated an ardent following as clients seek to look — and feel  — their best.

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Plastic Surgery Marketing Strategies for Growth

Dec 8, 2017 1:09:00 PM

Each year, over 17 million people - men and women - visit plastic surgeons to augment their appearance. From minimally invasive procedures like Botox to more in-depth surgeries like tummy tucks, liposuction, and face lifts, patients seek the advanced methods and technologies that top surgeons deliver. The question is: are you using equally essential plastic surgery marketing strategies to augment your practice?

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Blog Ideas for Car Dealerships

Dec 5, 2017 5:00:00 PM

Breaking news: the vast majority of the car buying public hates the vehicle buying process. All right, it’s not exactly news. But how do you sell more cars when you’re fighting against generations of traditional high-pressure tactics and ingrained dislike? Simple. Educate.

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Atlantic Pacific Insurance Website Redesign & Marketing Case Study

Dec 4, 2017 8:00:00 AM

West Palm Beach, FL - To prepare to kickoff new marketing initiatives in 2018, Atlantic Pacific Insurance retained THAT Agency to develop its foundation - their website.  Replacing their dated and underperforming website was top of their list, as it serves as the axis for which their marketing spokes will stem from.

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4 Ways to Leverage Influencers in Your Hotel Marketing

Nov 30, 2017 2:44:12 PM

Influencer marketing is growing more popular each year and not just in the fashion and beauty industry. Travel is an extremely trending category among bloggers. Not only do followers get to live vicariously through these travel icons that show off the hottest vacation spots, and the most Instagrammable tourist locations, but they also feature the places they stay and can influence where you pick your next trip and accommodations.

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Are You Using Instagram Stories to Leverage Your Small Business?

Nov 30, 2017 2:06:37 PM

Since the introduction of stories to the Instagram platform, users have flocked from Snapchat to make waves in this temporarily appealing category. Some small business owners or un-tech savvy users might think “why would I post something if it just disappears after a day?” The perfect answer summed up: Because it’s easy and because people notice. Instagram stories are great to show time relevant updates about your business or show off your product/service in a real-time authentic and effortless approach rather than staging the perfect lighting and set-up for an engagement worthy photo that lives on your profile and makes up a grid of your business portfolio.

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Setting Up Your 2018 Hotel Marketing Plan

Nov 27, 2017 3:20:00 PM

It’s that time again. While you are putting your 2017 hotel marketing plan into action, monitoring your progress, and, ideally, celebrating successes, it is time to look ahead to the new year. When allocating finite dollars, it is essential that you focus on the critical areas that will drive profitability, namely your hotel online marketing strategy.

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The Psychology of Color

Nov 27, 2017 9:47:00 AM

Every brand has a color, and every color has a meaning. Colors evoke feelings, and can be crucial for your brand identity. It's important to make sure that when choosing colors for your brand, you are producing the right consumer feeling.  This infographic is a quick guide to some of the most popular brands and colors used for branding and what they actually mean. 

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What is Growth Marketing?

Nov 27, 2017 9:11:00 AM

As 2018 swiftly approaches, starting a new business has never been easier.  All you really need is a product or service to sell and a way to get the word out to your audience.  However, it’s never been harder to effectively scale and grow your business. This is where a strong growth marketing strategy comes into play.  Below I’ll highlight what it is and how to implement this approach so you see the business results you’re looking for.

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8 Secrets to Starting an Impactful Business Blog

Nov 24, 2017 2:03:00 PM

Blogging has become a popular content marketing channel for businesses around the world, and if you’re considering starting one for your business there are a few things to know. There are a handful of things that go into a successful business blog, but how do you make it work for your company and drive results?

Keep these often overlooked items in mind when building your business blog.

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4 Social Advertising Tactics You Aren’t Using

Nov 23, 2017 9:11:00 AM

Social Advertising is a great way to hyper-target your marketing messages to the right audience. It is cost effective and can be a great stimulus to other advertising initiatives. Technology is constantly evolving and there are a few Social Advertising Tactics that are often overlooked. Here are 4 of my favorites!

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Using Trigger Events in Your Automotive Marketing

Nov 22, 2017 7:12:00 AM

For most of us, purchasing a vehicle is a major investment -- and it is certainly a significant financial commitment when you factor in insurance and maintenance. In other words, the decision to buy a car is one that most people do not take lightly. They plan. They research. They compare. They think.

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Getting Started With Google Local Home Service Ads

Nov 20, 2017 5:34:51 PM

As small business owners or managers of home service companies like Plumbing, Electricians, HVAC repair or Locksmiths, marketing can be a challenge when wearing multiple hats day to day. It's no surprise that when a potential customer needs your service it can also be a hectic addition in their everyday lives.

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How to Avoid Having a Pushy Car Sales Team

Nov 16, 2017 8:04:00 AM

Let’s play a little word association. What’s the first thing that comes to your mind when you hear the words “car salesman”?

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How Car Dealers Should Respond to Reviews Online

Nov 15, 2017 10:02:00 AM

A strong digital presence is a must for today’s savvy auto dealers. Ideally, it empowers you to engage with customers, increase awareness, and break through the intense and saturation that consumers face. But… if you are cynical, it’s also a chance to get beat up by negative reviewers, unreasonable customers, and disgruntled employees.

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4 Reasons to Be Proactive with Your Hotel Email Marketing

Nov 14, 2017 11:06:57 AM

For most hotel marketing strategies, email begins the second a guest clicks “book room”. From there, a follow-up confirmation is sent with the details of their stay, and there may be a few emails as the dates come closer. However, this is extremely expected. It’s not really driving your marketing strategy and isn’t contributing to you booking more guests. Put simply, it’s reactive and isn’t really “marketing” in the sense that it’s after your guests have decided to book a room.

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Hotel Marketing Strategies to Consider for 2018

Nov 14, 2017 11:01:52 AM

Hotel marketing has changed quite a bit in the last couple years and it doesn’t look like 2018 will be any different.  Whether you decide to dump a hefty budget into online advertising or invest in a creative content marketing strategy, it’s never been more important to show up in the booking process in the right place at the right time.  In this post, I’ll highlight a few strategies that focus on delivering the best possible guest experience so you can drive direct bookings and increase revenue.

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4 Creative Ways to Leverage Content in Your Hotel Marketing Strategy

Nov 14, 2017 10:55:21 AM

With sites like Expedia, Priceline, and other massive online travel agencies taking up to 30% from the bookings they produce, it’s never been more important to get guests to book directly on your website. It’s not easy, but with a little creativity your audience will forget about the long page of hotels they came from and focus on the potential experience they’ll have with you. Here are a few ways you can creatively use content marketing to get your hotel to stand out and create the best possible guest experience.

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Search Engine Marketing for Independent Hotels

Nov 13, 2017 11:05:11 AM

The hospitality industry is more competitive than ever with the rise of companies like Airbnb, trivago, flipkey and many more. As an independent hotel, the challenge to compete with these companies can seem daunting with smaller budgets and likely less time to manage multiple tactics. How do you manage a small budget, choose the right channels and provide an ROI? We believe one of those building blocks to your strategy should be paid search.

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Labor for Hire New Website & Marketing Case Study

Nov 9, 2017 8:00:00 AM

West Palm Beach, FL - Florida staffing agency, Labor for Hire, recently retained the digital marketing services of THAT Agency to expand their brand presence throughout the state of Florida.

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Web Design Tips for Your Hotel Digital Marketing Strategy in 2018

Nov 8, 2017 11:02:00 AM

Your website is not only your digital brand ambassador, but it is also one of your most important sales tools. If you have a non-user friedly website that is neither visually appealing or functional, you could lose a potential customer. Here are a few tips to consider before getting started in the web design process. 

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5 Reasons to Avoid Using "Free Consultation" in Marketing

Nov 6, 2017 3:36:18 PM

When’s the last time you drove by a billboard or visited a website where you were greeted with the opportunity for a free consultation?  Did you take it?  After all, it was free, right?  Chances are, you kept driving or clicked out of the pop-up to keep doing what you were already doing.  If this is the reaction that so many people have, then why do businesses insist on offering consultations?  While this phrasing might have worked in the past, there are a few reasons why you should avoid using it going forward.

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Check Out These 5 Ways Hotels Can “Check In” More Guests with Social Media Marketing

Nov 3, 2017 4:39:27 PM

Hotels and resorts are exceptionally enjoyable to work with when it comes to developing a social media strategy. Once they understand the power of social media and how it effects guest experience, hotels usually find that they are natural content generation machines. With all the people checking in and out daily, there are many different opportunities to leverage these experiences to drive more bookings. Before we get into the different ways hotels can attract more guests with social media, we have to understand a few important things.

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Building a Successful Business Blog in 2018

Oct 30, 2017 7:18:00 AM

Having a blog for your business has become incredibly popular over the last couple years, and the trend isn’t going away. In fact, 53% of marketers say blog content creation is their top inbound marketing priority. That’s a lot of blogs, but how many of them drive meaningful business impact?

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How to Make a Double Exposure Effect in Photoshop

Oct 26, 2017 9:30:00 AM

Step 1. Prepare Your Main Photo

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Choosing the Right Digital Marketing Budget for 2018

Oct 26, 2017 7:18:00 AM

Ahh the dreaded “B” word every sales person wants to talk about, but no prospective buyer wants to mention.  We like to think about marketing budgets a bit differently here at THAT Agency.  We view it more as an investment instead of a one-off business expense.  We aren't pushy.  In fact, I’m not even directly on our sales team.  In this post, I’ll cover a few ways to make sure you choose the digital marketing budget that fits your needs.

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Web Design Trends in 2018

Oct 25, 2017 9:54:38 AM

 As a designer, it is important to keep up to date with the current trends to ensure your designs are not only successful and visually appealing, but also functional. Along with your website being responsive, it should also be unique. Including trendy graphics and modern aesthetics that are on brand will create a pleasant UX experience and users will feel more inclined to visit your site. Let’s explore some of the latest trends for your 2018 digital marketing strategy, shall we?

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How to Approach Growth Marketing in 2018

Oct 25, 2017 9:47:42 AM

Starting a business has never been easier.  And that’s great!  However, with only roughly 20% of businesses surviving past the first year of operation, the trick isn’t in starting, but scaling.  How do you grow your business into a sustainable money-making machine?

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2018 Search Engine Optimization Trends

Oct 25, 2017 8:00:00 AM

As you begin your digital strategy preparation for 2018, we understand that task can be overwhelming with the fast paced and ever-changing capabilities. So, lets focus on one aspect of that strategy. Search Engine Optimization Strategies should be your building block and hub of all marketing as it resides on your website. If you are looking to revamp your SEO efforts, here are some of the hottest trends going into 2018.  

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5 Ways to Succeed at Inbound Marketing in 2018

Oct 19, 2017 7:12:00 AM

Successful inbound marketing in 2018 will have to be centered around your customer.  Companies need to tailor their message to effectively engage with them wherever they are and whatever device they’re on.  While so many companies have adopted an inbound marketing approach in 2017, the focus was still centered around their product or service.  Companies focused primarily on the “consideration” stage of the inbound methodology, and left the “delight” stage out to dry.  Here are 5 ways to make sure you set your inbound strategy up for success in 2018.

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4 Changes to Expect in Email Marketing in 2018

Oct 18, 2017 8:18:00 AM

Wait a second, I thought email was dead?  Well, check your inbox again and you’ll likely see otherwise.  The truth is, around 72% of consumers prefer email as their source of business communication.  However, we’ve come a long way from the days of dialing into AOL and hearing “You’ve Got Mail!”.  Businesses continue to prove a massive ROI through the inbox, but the landscape is anything but static.  In fact, we can expect a lot to change for email marketing in 2018. 

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What to Know About Influencer Marketing in 2018

Oct 16, 2017 5:34:52 PM

Influencer marketing has established itself in the past 5 years with its ability to leverage online leaders to drive brand’s messages to the larger market. While 2017 was focused on defining “what is influencer marketing?” and “Establishing mutually beneficial relationships”, 2018 will be about taking the process one step further. What does this mean?  Well, to stay ahead of the game there are a few influencer trends that are gaining popularity that all marketers should be taking advantage of in 2018:

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Re-Focusing & Redesigning the Galapagos.com Site

Oct 16, 2017 8:00:00 AM

West Palm Beach, FL - When Big Five Tours & Expeditions decided to adjust the goal and mission of the Galapagos.com website, they turned to trusted digital marketing partner, THAT Agency to execute their vision.

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3 Social Media Marketing Trends to Watch in 2018

Oct 13, 2017 4:11:21 PM

The blessing and curse of social media marketing is how fast it changes and evolves. A lot can change in just a year. Since we are amid strategy planning for 2018, we thought we would outline some of the top social media marketing trends to watch out for in the coming year.  

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What is Last Click Attribution & It’s Downfalls

Oct 12, 2017 9:00:00 AM

It's no surprise that year over year thousands of companies across hundreds of industries are investing more and more in digital marketing, advertising and media buying. In fact, Business Insider reports, " Digital advertising received $17.6 billion in investment from US companies in Q3 2016, according to the IAB’s and PwC’s latest Internet Advertising Revenue announcement."

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4 Ways to use Artificial Intelligence in Your Marketing

Oct 11, 2017 3:16:10 PM

Instead of machines taking all our jobs, we like to think that they’ll make our jobs easier.  However, they won’t make our jobs easier, but they’ll make us better at our jobs.  The truth is, it’s impossible for us humans to sift through the massive amounts of data at the speed a computer can and trends in digital marketing are showing a huge shift towards AI across industries.  Instead of fearing job loss, let’s look at how this artificial intelligence can empower marketers to drive business results.

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How to Drive Bookings with Your Hotel's Website

Oct 5, 2017 8:16:00 AM

We love to travel. Consumers would rather spend discretionary income on experiences, like trips, rather than on “things.” And, increasingly, journeys start online. There are over 1.48 million online hotel bookings made each year; this accounts for more than half of all bookings. Sixty-five percent of same-day bookings are made via smartphone.

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How Inbound Marketing Will Help You Sell More Cars

Oct 4, 2017 1:33:00 PM

Want to sell more cars? Think pull not push. Consumers dislike what they perceive as a confusing, high-pressure buying process, and the stereotype of the overbearing salesperson lingers. Customers don’t want dealerships to push them into purchasing a car.

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What Went Down at Inbound17

Oct 2, 2017 8:30:06 AM

If you haven’t been to an exciting business convention, well then you probably haven’t been to Inbound.  This past week, our team travelled up to Boston to Inbound17, an inbound marketing convention put on by HubSpot. 

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How to Block Unwanted Comments on Instagram

Sep 28, 2017 4:45:28 PM

Instagram recently launched new tools to prevent trolling and cyberbullying. Facebook-owned company states that they want to “keep Instagram a safe and positive place for self-expression”.

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Facebook Adds More Features to Prompt Engagement

Sep 28, 2017 4:31:57 PM

Facebook is currently testing more indications to prompt people to interact in real-time. This is nothing new for Facebook, in fact, they have been pursuing this ability for years. With the popularity in the release of live-stream videos, Facebook has taken notice to the fact that users engage more and longer when we get instant gratification. Due to this new-found knowledge Facebook is focusing their efforts to keep people active on their app for longer periods of time by serving them just the right dose of everything they want to see and can quickly digest.

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6 Tips for Engaging Facebook Ad Creative

Sep 25, 2017 4:34:04 PM

The success of your Facebook Advertising Campaigns relies on a mix of creative and targeting. While there is a ton of content out there that discusses targeting strategy, I wanted to share some tips that have helped us create engaging visuals for our Facebook Ad Campaigns. These tips actually come from Facebook themselves, so they are sure to be of value! With the right creative, your Facebook Ad Campaigns can drive some great and cost-effective results. Here are 6 tips for engaging Facebook Ad creative.

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Could iOS 11 Bring Back QR Codes?

Sep 22, 2017 9:57:29 AM

If you’re one of the 700 million iPhones users in the world, this week came with some changes as Apple released its newest update: iOS 11.  With a handful of new features to capitalize on as a business, the one that has the most potential for in marketing is the iPhones ability to identify and read QR Codes without a third-party app.  Does this mean those little pixelated squares will be popping up in everyday life?  Only time will tell, but these codes might have a bigger impact than you think on your mobile marketing strategy in the not too distant future.

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7 iOS 11 Features to Capitalize On

Sep 20, 2017 9:37:25 AM

If you’re one of the millions of iPhone or iPad users in the world, you now have a decision to make: To update to iOS 11 or not?  That is the question.  As people continue to upgrade their smartphone experience over the next couple weeks, there are a few exciting new features you can take advantage of as a business.

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How to Optimize Your Facebook Ads for Conversions in 3 Simple Steps

Sep 18, 2017 4:57:00 PM

If you have read any of my blogs you know that I am definitely a fan of Facebook’s advertising offerings. From experience, Facebook Ads have proven to be the most cost-effective way to reach a targeted group of consumers online. Used correctly, you can easily drive targeted traffic to your website for less than $0.20 per click. A cheap cost per click is great, but there will always come a time when you need to focus on converting those social media website visits into purchases. You can optimize your Facebook Ad Campaigns for conversions in 3 simple steps. Before we review the process, it is important that you to have the Facebook Pixel properly installed on your website.

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5 Reasons Your Email Marketing is Failing

Sep 18, 2017 3:35:00 PM

As companies continue to adapt their marketing to the ever-changing preferences of consumers, their email marketing tactics are often an afterthought.  Some even claim that email is a dying marketing channel, but with over 1 billion active users on Gmail, consumers expect personalized and timely emails from the companies they do business with.  Regardless of the massive number of email users worldwide, few brands stand apart in their audience’s inbox.  This post will highlight a few reasons why this might be happening.

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Using Google's Micro-Moments in Your Hotel's Marketing Strategy

Sep 13, 2017 10:54:02 AM

Does your hotel digital marketing strategy  reach travelers’ during the multitude of micro-moments they experience along their buyer’s journey? It needs to if you want to capture their attention — and a piece of the $1.2 trillion travel market.

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Measuring the Effectiveness of Your Plastic Surgery Marketing

Sep 12, 2017 11:02:00 AM

You have heard it before: you can’t manage what you don’t measure. Given increasingly complex marketing demands and perennially tight budgets, you need to justify your spend. You need to ensure each decision is based on data; and you need to make sure that plastic surgery marketing efforts drive your business-building goals. Measure. Manage. Grow. Thrive.

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A.K. Government Solutions Website Redesign Case Study

Sep 12, 2017 8:00:00 AM

West Palm Beach, FL - Recognizing the need for an online digital presence, Amy Yedinak, President of A. K. Government Solutions reached out to local West Palm Beach Digital Marketing Agency, THAT Agency, to bring her company online.

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5 SEO Tips for Car Dealers

Sep 11, 2017 7:02:00 AM

Car buyers visit just one or two dealerships before making a purchase, but they spend at least 8 hours conducting online research. At the beginning of the process, the majority are open to multiple vehicle options; at the end, most have decided on a car -- and a dealer. Your online presence is the hinge on which that decision swings, and SEO is the key.

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How Social Media Drives Business for Plastic Surgeons

Sep 11, 2017 5:02:00 AM

In 2005, social media was in its infancy: just 5% of Americans logged onto sites like Facebook or MySpace (remember MySpace!). Fast-forward 12+ years, and 69% of us share, like, retweet, and hashtag multiple times a day. What does this mean for your plastic surgery marketing strategy?  Simple. It needs to embrace — and leverage — social media.

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5 Things Your Can't Forget in Your Plastic Surgery Website Design

Sep 10, 2017 4:19:00 PM

Your website can be an ideal tool for lead generation, conversion, and engagement.  As patients search for the right surgeon for the procedure they're interested in, your website is often times the first impression you make.  For this reason, you need to make sure your website is aligned with your marketing goals.  Usually, that means converting visitors into prospective patients.   When considering your plastic surgery website design, never forget these five must-have basics:

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4 Reasons Plastic Surgeons Should Update Their Websites

Sep 9, 2017 10:03:00 AM

Thinking about revamping your plastic surgery website design? It is an investment with the potential for significant returns. An effective website helps engage patients, attract and convert leads, and increase your visibility in the search results. Here are good reasons to think about a reboot:

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A Guide to Local SEO for Plastic Surgeons

Sep 8, 2017 2:22:00 PM

There are scores of potential patients and clients in your area, searching for the types of services and solutions you offer. Local plastic surgery SEO  enhances your visibility in organic search results — driving traffic, conversion, and results. People looking; make sure they find you.

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2019 Plastic Surgery Marketing Tips

Sep 8, 2017 8:13:00 AM

What’s the buzz in the world of plastic surgery marketing? Today, it’s all about creating, revamping, and revitalizing your online presence to establish your expertise, engage current and prospective patients, and increase your practice’s profitability. Here are five tips to help you accomplish this and more:

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5 Reasons to Focus Your Plastic Surgery Marketing on Digital

Sep 7, 2017 4:02:00 PM

The internet has changed how consumers approach plastic surgery; it must also change how you approach building awareness of and desire for your solutions. When it comes to plastic surgery marketing, a digital focus is imperative for 21st century surgeons.

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Guide to Plastic Surgery SEO

Sep 6, 2017 4:15:00 PM

While plastic surgery practices rely heavily on referrals from other healthcare professionals and patients, many people self-refer. To do this, they turn to the renowned medical expert: Google. Given the competitive nature of this field, you need to tap into this massive source of traffic. Thus, it is critical that your online presence is both highly visible and authoritative. Plastic surgery marketing techniques emphasizing strategic SEO is the key.

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Are Motion Graphics the Future of Content Marketing?

Sep 6, 2017 9:00:00 AM

The answer is, yes.

No matter where you browse on the internet, chances are you've come across a motion graphic. What exactly is a motion graphic you ask? Motion Graphics are animated representations of data or content. These allow content creators and marketers to gage the interest of the ever-shortening attention span of Internet users.

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5 Ways to Get More Patients in 2018

Sep 4, 2017 4:00:00 PM

Need to build your practice? Thoughtfully developed and strategically executed plastic surgery marketing techniques can help you achieve growth, and even aggressive growth. When attracting new patients is your top priority in 2018, the following steps are a must:

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Younger Users Are Leaving Facebook – Here’s What to Do!

Aug 24, 2017 11:04:05 AM

At least once a year for the past 5 years we have seen studies come out about how younger users are abandoning Facebook at a rapid rate and how Facebook is slowly but surely going to become obsolete. However, with 2 billion users and counting, Facebook has reported a 71% increase in profit year over year. It is not going anywhere anytime soon.

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Google Chrome Security Warnings For NON Secure Sites

Aug 24, 2017 8:21:21 AM

If you haven’t checked your Google Search Console as of late you may have missed an important message regarding your websites appearance in Google Chrome that will have implications on your sites user experience and although not confirmed, probably your SEO health as well.

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6 Ways to Add Personalization to Your Emails

Aug 22, 2017 9:03:00 AM

Have you ever opened an email and thought to yourself, “Why am I getting this?”  Maybe it was more of an “I already did that” type of thought.  Either way, chances are you either moved on to the next email that actually meant something to you or unsubscribed.  As a business, both of these actions are the opposite of what you want.  You want clicks.  Check that, you need clicks.  Campaigns that get the most engagement are the ones that are personalized.  They’re the ones that have context.  In order to bolster the traffic you get from the inbox, you need to send personalized email campaigns.  Here are a few ways to make your emails (and business) a bit more personable. 

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Nest Palm Beach Website Design Case Study

Aug 21, 2017 8:00:00 AM

West Palm Beach, FL - New home décor and interiors shop on Antique Row in West Palm Beach, FL hires THAT Agency to redesign their website, modernizing the website design and bringing it up to date with current technology.

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The Benefits of Mobile First Web Design

Aug 18, 2017 3:30:00 PM

Historically, most designers have started with the desktop side of any web project and worked their way down until they reach mobile. This practice is tried and true, and allows your clients to visualize their website in a large scale before imagining it in the palm of their hands. 

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Social Media Marketing Tips for Car Dealerships

Aug 17, 2017 7:26:00 AM

Forget the show rooms and sales lots: today’s consumer starts his or her auto buying journey online. Three-quarters of buyers report that internet research, including social media, was the most valuable medium when choosing a dealership. Remember, half of recent car buyers say that they visit only one dealership before purchasing a vehicle.

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Facebook Now Allows You to Promote Influencer Published Content

Aug 16, 2017 11:12:39 AM

With influencer marketing on the rise marketers are pouring their advertising dollars and efforts into leveraging these authorities to drive ROI for their brands. With that said, most companies would recreate or re-publish influencer created content to use at their own disposal in ads, testimonials and newsletters. Now Facebook is cashing in as a free distribution outlet for branded content and influencer marketing so businesses can share the original branded post as an ad when the post is branded using the Facebook labeling system.

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Instagram Launched “Go LIVE with a Friend”

Aug 16, 2017 10:47:35 AM

News has quickly spread about Instagram’s new feature to its platform “Go LIVE with a Friend”. This addition gives users the ability to invite friends who are watching their live video to join in on the conversation. Now you and your friends can join discussions live while other friends watch and comment! How does it work? Many fo you are interested in using Instagram to grow your business.

 

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A-Z Guide to Restaurant Email Marketing

Aug 16, 2017 8:52:01 AM

“You’ve got mail!”  Ahh the days waiting for the dial-up connection and yelling at siblings making a call when all you wanted to do is check your email.  Those days are long gone, and now email continues to drive revenue for businesses in all industries, including restaurants.  Restaurant email marketing can keep your valued customers walking through your doors, and generate recurring revenue your business can depend on.

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9 Tips for Going Digital with Your Fitness Marketing

Aug 14, 2017 10:16:00 AM

Look around your gym, your office, your fitness studio, whatever it is you’ve built to get people in shape, chances are they’re snapping pictures of them workin’ it!  From loud music blasting throughout the gym to people connected to their perfect playlist on their phones, digital is everywhere we look.  Unfortunately, many fitness companies fail to reach their target audience across digital channels costing them memberships, as well as brand exposure. 

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4 Ways to Boost Online Car Sales

Aug 14, 2017 9:03:00 AM

Success in the 21st century auto world boils down to three words: online car sales.

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9 Video Marketing Stats to Blow Your Mind

Aug 11, 2017 3:47:57 PM

Video is no longer a nice luxury to have in your marketing mix. Brands making noise online have embraced using video in different ways to tell their story and drive their brand messaging home. Not only are more brands using video, recent data shows that 43% of people actually want to see more video content from brands. BOOM! They want it, so give it to them! Just in case you needed more convincing, here are 9 video marketing stats to blow your mind.

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How to Choose the Best Email Marketing Software

Aug 11, 2017 8:03:00 AM

So you’re ready to start taking advantage of the effectiveness and massive roi email marketing can bring your business, but when you switch between the 12 tabs you have open on your browser, how do you decide which one will bring you best results?  You’re probably thinking to yourself, “I’ll just get the best”, but how do you know what the best email marketing software is before you try it?  Sure, you could sign up for free demos, but when your contacts get an email with a different sponsored branding at the bottom every other week, your emails will suffer.

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HubSpot CMS vs Another CMS

Aug 9, 2017 9:00:03 AM

If you’re building a new website for a new business or redesigning your existing site, deciding on CMS services is a big decision.  It’s a long-term commitment and choosing a system you can efficiently manage your site is essential to fuel the growth of your business.  Speaking of business growth, this post will highlight why the HubSpot CMS is like jet fuel for growing businesses where as another CMS is simply regular unleaded.

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Why Inbound Marketing Works for Car Dealers

Aug 8, 2017 6:57:00 AM

We know that auto dealers and sales professionals are dynamic and skilled. But ask the average buyer to think of one word to describe salespeople, and they’ll often come up with “Pushy.” The traditional idea of the hard sell turns consumers off. To sell more cars, today’s dealerships can’t push -- they have to pull.

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7 Reasons to Start Advertising on Spotify

Aug 7, 2017 12:59:00 PM

As marketers, it’s our job to deliver valuable messages to the right people at the right time in a way that drives business results.  Easy, right?  Well, not really.  With the radio, tv, social media, and number of internet connected devices sky-rocketing reaching people has never been easier.  However, making sure you’re reaching the right people with the right message is where it becomes increasingly difficult.

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4 Social Media Marketing Mistakes You’re Making and How to Fix Them

Aug 4, 2017 3:34:02 PM

Living and breathing social media marketing is a blessing and a curse. On one hand, there is always something new to learn and try. However, not everything makes sense when it comes to marketing your brand and sometimes people can lose focus on strategy due to the bright and shiny nature of the new tactics that pop up. Recent conversations got us thinking, so we wanted to talk about some social media marketing mistakes we see brands make and how they can fix them!

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5 HubSpot Benefits that Grow Your Business

Aug 4, 2017 10:16:23 AM

If you’re diving into inbound marketing, or just looking to increase the effectiveness of your digital marketing strategy, you’ve probably stumbled across HubSpot.  As an inbound marketing agency, we’re often faced with companies asking about the platform and if it’s worth the commitment.  The truth is you won’t be able to tell if a marketing platform is right for your business until you start using it, right?  Luckily, they have the option for a free demo, but here are a few benefits you get when you become a HubSpot customer.

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5 Tips to Crush Social Media Marketing for Hotels

Aug 4, 2017 8:27:17 AM

You’ve heard the saying, “Everyone and his brother”? Well, when it comes to social media, it’s all but true. Virtually everyone and his brother (and uncle and best friend and third cousin twice removed) has an account. Social media has changed how we connect, communicate, shop, buy -- and book hotel rooms.

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6 Elements of Effective Inbound Email Marketing

Aug 2, 2017 4:02:07 PM

When it comes to inbound marketing, there are multiple marketing tactics that work together to create the lead generation machine that is your website.  Being a team member at an inbound marketing agency I’ve witnessed first-hand how all these different marketing activities work together to bring customers to you, instead of going out and searching for them yourself.  One aspect that continues to blow me me away is inbound email marketing, and how drastically email metrics increased after implementing an inbound strategy.

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5 Tips for Choosing a PPC Marketing Agency

Jul 31, 2017 1:28:30 PM

Incorporating paid search campaigns into your digital marketing strategy is a great way to get a quick boost in results.  Unfortunately, there are a lot of companies out there that are getting the short end of the stick with their ppc marketing agency, and this post is geared towards making sure you don’t become one of them!  When you’re vetting agencies to manage your pay per click campaigns, here are a few things to keep in mind so you can get the most out of your budget, and know exactly what you’re paying for.

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Tips For Designing Navigation Menus

Jul 29, 2017 8:56:00 AM

Navigation. While some may think these are just minor details when it comes to a website, they can be the deciding factor between a well-designed website and one that seems like an after-thought.  These simple tips can help ensure your user experience to be one that is appreciated and successful.

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6 Tips for Sending an Effective Welcome Email

Jul 28, 2017 9:21:34 AM

If you’re looking to grab your audience’s engagement from the start, welcome emails are the way to go.  They have a 42% higher average read rate that other types of emails and they’re becoming more of an expectation for subscribers than anything else.  So how do you send an effective welcome email?  Keep reading below to learn how to capture subscriber engagement and set your other email campaigns up for success.

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Is HubSpot Worth It?

Jul 26, 2017 8:00:00 AM

If you find yourself stumbling across this post, you’re probably considering HubSpot as your CMS or CRM.  The great thing about HubSpot, is that you get both a CMS and a CRM with the platform.  Even though there are plenty of other CRMs and CMS platforms out there at a seemingly lower price and less commitment, this post will explain why HubSpot is 100% worth the investment and how it will help grow your business.

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Instagram Releases New Features to their Platform API

Jul 25, 2017 5:51:39 PM

The latest news released from Instagram is giving businesses the ability to access more in-depth metrics and insights to help keep track of your organic performance. This will help to support the evolving needs of businesses using the platform. Those of you that use third party tools to report on your performance will now be able to access these Instagram metrics to understand your audience even more outside of the Instagram application. Such insights include: new followers in the past week, gender, age range, taps forward, impressions, exits, followers reached and completion rate just to name a few.

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The Benefits of Content Mapping

Jul 20, 2017 8:28:35 AM

If you’ve ever gone on a road trip, you know you need some type of direction when you initially set out on the journey.  Unless you’re going on one of those spontaneous “I don’t want any plans” type of road trips, you’ve probably set up an itinerary so you can make sure you see all the sights you want to see.  It’s no different when it comes to your website’s content.  Just like you set up a map of where you’ll stop on your road trip, building a content map for your website will provide structure and a general direction for your content creation efforts going forward.  Content mapping will set your website’s “road trip” up for success by providing the following benefits for your digital marketing efforts.

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5 Signs You're Ready for an Inbound Marketing Agency

Jul 18, 2017 7:47:00 AM

Running a business is tough.  From managing your employees to putting on a great face to customers to making sure your team is hitting their quotas, it can be somewhat of a rollercoaster at times.  There’s nothing wrong with outsourcing some work in a few departments, especially if that isn’t where your “secret sauce” is.  Here are a few signs that it might be time to shift your marketing efforts to an inbound marketing agency.

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How Facebook Advertising Works

Jul 17, 2017 3:08:55 PM

Although this is among one of the most frequently searched questions on the web, many new business owners and marketers are interested in learning how Facebook Advertising works and how much budget they should put towards ad spend on Facebook. So, let’s dig in.

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5 Reasons Amazon Wins at Millennial Marketing

Jul 17, 2017 7:20:00 AM

As my bank account recovers in the wake of Amazon Prime day, I couldn’t help but think about how the internet superstore crushes it in terms of marketing to millennials.  As a millennial myself, I’m consistently impressed by their uncanny ability to serve up the next best thing I can’t help but buy.  Not only this, but they’re always on the cutting edge in terms of making purchases simpler and less time consuming, making it easier for customers to indulge themselves.  Here are a few ways Amazon completely wins when it comes to millennial marketing.

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CMS Comparison: HubSpot vs. WordPress

Jul 16, 2017 9:58:00 AM

When it comes to choosing the right CMS (Content Management Systems) for your website, you need to make sure you’re getting exactly what you need so you can create a site that aligns with your brand, and more importantly performs with optimal results.  Your CMS is the engine that fuels the content on your site, but they’re not all created equal.  In this cms comparison, I’ll highlight the differences between the WordPress CMS and HubSpot COS (Content Optimization System) so you can better decide the best option for your business.

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How to Use Google Hotel Ads Effectively

Jul 15, 2017 7:04:00 AM

Use Hotel Ads, and Google promises “You’re going to need a bigger welcome mat.” Is this just a little marketing hyperbole from the tech giant, or can Google's Hotel Ads boost online traffic and onsite bookings? It could be both! It depends on how effectively you put this dynamic tool to work for your business. Your digital marketing agency can help you maximize results.