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WEST PALM BEACH, FL - August 1, 2025  - THAT Agency, a leading digital marketing and web design firm based in West Palm Beach, announces a new strategic partnership with Superior Construction Group, a Treasure Coast construction company with over 20 years of combined experience specializing in commercial and residential construction projects. This collaboration will focus on increasing online visibility and generating qualified leads for Superior Construction Group's comprehensive construction services.

Superior Construction Group brings extensive expertise in commercial construction, custom homes, remodeling, and specialized services, including kitchen and bathroom renovations, concrete work, and commercial projects throughout the Treasure Coast. 

Their "Building Better Together" philosophy and commitment to putting people at the heart of everything they do aligns perfectly with THAT Agency's approach to client partnerships.

"We're excited to partner with Mike Hogan and the Superior Construction Group team to help them reach more homeowners and businesses who need quality construction services," said Bill Teubner, owner of THAT Agency.

"Superior Construction has built an impressive reputation over the past 20 years with their focus on clear communication and timely project completion. Our team looks forward to implementing comprehensive SEO strategies and targeted advertising campaigns that will help them connect with property owners who value their expertise and commitment to excellence."

The partnership will focus on a multi-faceted digital marketing approach designed to increase Superior Construction Group's online presence and attract qualified leads. THAT Agency will implement search engine optimization strategies to improve visibility for construction-related searches, develop targeted advertising campaigns for both Google and social media platforms, and provide ongoing account management and monthly reporting to track progress and results.

"Honestly, we're really excited about working with THAT Agency because they get what we're trying to do," said Mike Hogan, owner of Superior Construction Group.

"We've built our business on relationships and clear communication, and we want our digital marketing to reflect those same values. THAT Agency understands that we're not just trying to get more calls – we want to connect with property owners who appreciate quality work and understand the value of working with experienced professionals."

The comprehensive digital marketing strategy will include ongoing SEO optimization, strategic link building, and performance monitoring to address technical website issues and improve search rankings. Additionally, targeted advertising campaigns will be developed to reach specific audiences in Superior Construction Group's Treasure Coast service areas, including Port Saint Lucie, Fort Pierce, Stuart, Jupiter, and Tequesta.

"What really impressed us about THAT Agency is their understanding of the construction industry and how to reach the right customers," added Hogan. "They know that our clients are making big decisions about their properties, and they need to trust the company they're working with. THAT Agency's approach to digital marketing helps us build that trust online before we even meet with potential clients."

About THAT Agency

THAT Agency is a full-service digital marketing agency specializing in web design, SEO, PPC, social media, and more. Based in West Palm Beach, Florida, THAT Agency has been helping clients achieve their digital goals since 2004. The company works with businesses of all sizes to increase brand visibility, drive web traffic, and boost client revenues through effective digital marketing strategies.

About Superior Construction Group

Superior Construction Group is a Treasure Coast construction company with over 20 years of combined experience in commercial and residential construction. The company offers a complete range of construction services, including custom homes, remodeling, kitchen and bathroom renovations, concrete work, and commercial construction projects. Based on their "Building Better Together" philosophy, Superior Construction Group prioritizes clear communication, quality workmanship, and building lasting relationships with clients throughout the Treasure Coast.

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