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THAT Blog: Digital & Inbound Marketing | Web Design WPB

7 Law Firm Marketing Ideas to Grow Your Digital Presence

Feb 19, 2019 1:16:00 PM

Attorneys have specialized skills that are in demand; but this, and even reputation, is not necessarily enough to generate leads and ensure that clients keep coming to them for help. In today’s world, people are far more likely to reach out to Google before they ever consider reaching out to a legal practitioner. For a lawyer, marketing services that focus on a strong digital presence are a must.

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A Beginner's Guide to Facebook Custom Audiences

Feb 18, 2019 8:15:00 AM

Facebook ads can be a very powerful tool for business when used properly. You are able to streamline your target audience to ensure that you are reaching your potential customers and retarget consumers who have already shown an interest in your company. This can be done by creating custom audiences, which is a critical step for any successful Facebook advertising campaign. Let’s take a look at how Facebook custom audiences can help your business.

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The Luxury Branding Process: A 10-Step Strategy

Feb 15, 2019 3:39:00 PM

Luxury brands typically have many assets, but there is one that is rarely considered - the brand itself. A Nielsen survey found that 59% of customers prefer to buy new products from familiar brands. When it comes to luxury brands, those numbers are even higher, and that makes the initial branding process absolutely essential for luxury companies. How do you build a luxury brand strategy that drives you towards your goals? There are ten critical steps involved.

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4 Benefits of Using a Local West Palm Beach Web Design Agency

Feb 14, 2019 9:56:00 AM

When you are thinking about building a new website or redesigning your current site the choices of web designers and agencies may seem overwhelming. Should you build it yourself? Hire your friend from college's son? Hire that Web Designer who is super cheap but in India? As a local business there are some distinct benefits to picking a West Palm Beach web design agency.

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5 Online Lead Generation Techniques That Work

Feb 13, 2019 10:17:00 AM

Online lead generation is critical for every brand. It is not enough to build awareness - though that is essential. It is not enough to engage your audience - though that is an integral piece of the puzzle. If you are not generating leads, and converting them … it will be difficult to accomplish your brand-building goals.

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Mobile Design Tips for Happy Users

Feb 13, 2019 9:38:26 AM

We all know that mobile first design is more important than ever these days. Google is placing more importance on mobile with its shift to mobile first indexing, and more and more users are accessing sites on their mobile devices every day. Mobile users are goal oriented, they are trying to complete a specific action on your site, often while simultaneously doing something else. This means that making your site easy for users to navigate and use on mobile is more important than ever. Here are a few tips to keep in mind as you think about the mobile experience of your website.

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5 Strategies for Luxury Brand Digital Marketing

Feb 12, 2019 1:26:00 PM

Digital experiences impact the majority of luxury sales. That means the advertising strategy of luxury brands can't simply be “good enough.” It has to be creative and in-step with your brand and its story. Luxury brand digital marketing should revolve around accessible, streamlined visual experiences. It's easy to over-complicate and over-think what's effective, instead of simply using what's already effective to translate your brand's experience and uniqueness.

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2019 Creative Trends

Feb 12, 2019 9:53:54 AM

New year, new designs. New feeling, new vibe. But what are the 2019 creative trends to follow? What trends will flop? For creatives this is an ongoing battle to continue to set and keep on trend without falling behind. Therefore, it is important to not only to find out what your specific clients like but, what are the masses saying about it as well. To understand this, you must do some research to see within your respective industry and outside of it. We want to know, what’s hot and hitting with clients?


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Digitally Designing with Accessibility in Mind

Feb 12, 2019 9:44:37 AM

Accessibility is the quality of being able to be reached or entered. When we speak of accessibility in a graphic design aspect, we mean that the person will have access; not only to use software if needed to journey through information just as an able person is, the content itself will have a “cleared”, “core” version to meet accessibility standards.  We rarely, but absolutely should keep this in mind when designing, developing and creating new content to release to the public. These accessibility needs could range from, perceivable; which are text content and non-text content, time-based media; which are audio, video, and captions and distinguishable; which are the use of color, audio control, and alternate text. We will only go through the main topics that directly affect digital designing but feel free to explore more as needs arise. To learn more please visit, W3.org.

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10 Digital Marketing Tips for Luxury Brands

Feb 8, 2019 1:53:00 PM

Digital marketing has spread to nearly every brand out there today. Some, though, were slower than others to adopt the medium, namely luxury brands. Online marketing just didn't seem to hold much appeal for brands reserved for top-tier customers. That, however, is changing fast.

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