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THAT Blog: Digital & Inbound Marketing | Web Design WPB

How Google Voice Can Affect SEO

Jul 19, 2018 2:33:00 PM

Recent statistics have shown that nearly a quarter of search engine queries are now performed with voice search. Predictions suggest that it will make up more than half of searches within the next two years. The reality is that you may not be using Google voice search, but many of your customers certainly are. If you haven't at least considered offering Google voice search capability, it's time to do so.

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What Is a Full-Service Digital Marketing Agency?

Jul 17, 2018 11:06:00 AM

A recent Adobe survey found that only nine percent of businesses believe their digital marketing strategy is actually working. Any brand operating in today's environment has to leverage digital marketing. Without it, a company is simply not going to achieve mission-critical goals.

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Leveraging In-Market Audiences For Paid Search

Jul 16, 2018 3:00:00 PM

Paid Search has come a long way since the basic keyword match. Advertisers now have a full toolbox of targeting features that seem to be launching at an increased rate. With the new Google Ads roll out, Google is likely putting the petal to the metal to compete with other media placements like the Facebook Marketplace.

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How to Make Money through Email Marketing

Jul 16, 2018 8:58:38 AM

Adding to the bottom line is the epitome of business. Demonstrating how your work adds to it is the epitome of marketing. Sometimes marketing's positive effect on the bottom line is immediately apparent and easily tracked - e.g., an email message click through results in the direct sale of a product. Sometimes marketing's positive effect on the bottom line is indirect and delayed, making it much more difficult to track - e.g., the viewing of a social media post builds awareness about a product that later results in the sale of that product when the product is encountered again through organic search.

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Boosting Twitter Posts: Is It Worthwhile?

Jul 13, 2018 4:12:32 PM

As a Social Media Specialist, I am always tracking my social media stats and determined to out-perform my previous month. However, one of my frustrations is that the social media reporting and management platforms like Hootsuite and Sprout Social do not track results from paid advertising on Twitter and Instagram – only Facebook. So is it worth spending money to promote posts on Twitter and Instagram even though my client won’t see the results through the management platform reports? To answer this question, I performed my own testing to see if it’s worth boosting Twitter posts for engagement.

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5 Tips for Social Media Management

Jul 12, 2018 2:53:00 PM

MySpace launched on August 1, 2003, and with it came a revolution that would rock the business world for years to come. Today, nearly half of the world's population is on some type of social media, and if your company isn't there, you may be losing customers. Being on social media and managing social media content and communities effectively are two very different things.

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Why Hotels Should Prioritize User-Generated Content (UGC)

Jul 10, 2018 1:24:00 PM

A recent ComScore study found that brand engagement increases nearly 30 percent when customers are exposed to user-generated content (UGC). In our ultra-connected world, your next customer is relying on other social media users to help them decide where to go and what to see. It's a fact you can't ignore, and given that the vast majority of people post on Facebook, Instagram, and other platforms while they're traveling, ensuring guests highlight your property and offerings could mean a serious payoff for you.

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A 5-Step Plan to Measure Social Media ROI

Jul 5, 2018 4:48:53 PM

I have a riddle for you. What is the one thing that everyone has access to, but very few understand how to effectively use? The answer is social media! Literally anyone can pick up a mobile device and start snapping pictures, tweeting or posting stories. While social media channels are easily accessible, brands can waste a lot of time (money) if they aren’t using these tools effectively or measuring social media performance appropriately. With all the activities that are possible with social media, how can you be sure that your efforts are generating actual business results? How can you measure the return on investment (ROI)? By following these five steps for how to measure social media ROI, you and your team can be sure your social media efforts are making an impact!

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5 Ways Hotels Can Improve Guest Experience

Jul 5, 2018 4:11:00 PM

A recent Trip Advisor study found that 92% of hoteliers said increasing repeat business is their top concern. The most effective way to achieve that goal is to improve guest experience. When people view your website, scour for deals, or read reviews on major travel websites, your hotel guest reviews should be nothing short of stellar. Keep them coming back.

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Why Google Indexing Matters

Jul 3, 2018 1:26:00 PM

The idea of Google indexing can seem mystifying. Understanding how indexing and other Google search engine ranking factors affect your SEO work is even more intimidating. The reality, though, is that if you don't understand how it works, the chances are good that you won't be able to leverage it to improve your rankings.

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