In a 1996 essay, Bill Gates penned the ultimate buzz phrase: "Content is king.” Nearly 30 years later, the king is still reigning. But that is not to say it has not evolved with the times. In fact, it is a dynamic and ever-changing field that can hold the utmost importance for your brand.
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Wondering about the newest marketing trends – and the strategies and techniques that will propel you to greater success in 2023? Look no further. Here’s what’s hot (and getting hotter) for the coming year.
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The what and why of digital marketing are relatively clear and simple. It is an approach that promotes brands, products, and services online. It encompasses devices from desktops to smartphones and avenues from email marketing to content marketing to social media.
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Since the pandemic, it has become strikingly clear just how much we rely on our online worlds and their many functionalities to live our day-to-day lives.
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At this point, most people, even those with no marketing experience, have heard that email marketing has the highest average ROI. Currently, the most highly referenced stat is: for every $1 you spend on email marketing, you'll make $36. Of course, this is an average, and a stat, so take it with a grain or two of salt, but in the end, email marketing has the potential to be extremely effective in driving your business forward. In this article, our goal is not to help you craft an excellent email. It is to help evade the most common pitfalls of email marketing. So, we're going to look at what we believe to be the most important email marketing mistakes to avoid.
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You’ve heard the buzz. In fact, it is difficult to ignore when you are trying to refine the strategies by which you engage your audience – and win them over. Content marketing. Consider it one of the buzziest of buzzwords. But you have a business to run, a department to handle, a C-suite or management team to convince. You need more than buzz: you need answers.
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How do I measure success in content marketing?
Not only is this a good question, it is a smart, essential one. Why is it so important? Because companies that track and measure their content marketing strategies are statistically more successful in terms of their stated goals than companies that do not. You can post blog after blog, article after article, and video after video…. But if you do not use key metrics to determine how effective they are and to arrive at underlying insights, then it can quickly become a case of wasted time, effort, and resources. No one has the luxury of just throwing these assets away.
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What has the greatest impact on customer decision-making? High-quality, consistent, relevant content. It is that important. When executed effectively, content marketing raises brand awareness, establishes authority in your space, generates leads, increases conversions, aids audience retention, boosts search engine visibility and performance, and turns customers into brand advocates.
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Many businesses question whether it is a direct connection when it comes to the relationship between content marketing and generating customers. That is, they wonder if content marketing, as effective as it is in accomplishing other goals – such as increasing brand awareness and boosting organic visibility – is really an effective tool that they can wield to bring in new leads and achieve measurable bottom-line results.
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A high majority of digital marketing advertisements use stock images as content imagery. Whether it be a social media post, website photos, or paid ads, we see the same stock photos being exhausted from the consumer’s perspective. If everyone uses the same unoriginal photos, your original photos will stand out immensely. Not everyone is born with the eye of a professional photographer, but our tips and hacks will have you taking photos like a pro in no time and at no cost to you.
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