THAT Blog: Digital & Inbound Marketing | Web Design WPB

Marketing Agency Launches Marketing Strategy for William Price, PA.

Jun 13, 2024 4:42:17 PM

West Palm Beach, FL - February 23, 2024 - THAT Agency, a leading full-service digital marketing agency based in West Palm Beach, Florida, proudly announces the successful completion and launch of an innovative digital marketing strategy for William Price, PA. Specializing in web design, SEO, PPC, social media, and more, THAT Agency has been at the forefront of delivering exceptional digital solutions since its establishment in 2004.

Read >

The Ultimate Guide to Getting More Google Reviews

Jun 13, 2024 7:00:00 AM

Google reviews have become an essential part of any successful business's online presence. With 63% of consumers saying they are more likely to use a business with positive reviews, it's clear that a steady stream of new Google reviews can significantly impact your bottom line.

Read >

The Power of Schema Markup for SEO: A Comprehensive Guide

Jun 7, 2024 8:42:00 AM

Search engine optimization (SEO) has become an essential aspect of digital marketing, as businesses strive to increase their online visibility and attract more organic traffic. One powerful tool that can significantly enhance your SEO efforts is schema markup, also known as structured data. This markup language, developed by major search engines like Google, Microsoft, Yahoo, and Yandex, helps search engines better understand the content on your website, leading to improved search rankings and user experience.

Read >

Timing is Everything: When is the Best Time to Post for Social Media?

Jun 3, 2024 9:21:16 AM

Do you know when to post on social media to maximize your brand’s engagement and reach? Follow-up question; did you know the timing of posting affected your post’s performance? For small business owners and managers who handle their social media, finding the best time to post on social media can be the key to unlocking higher visibility and interaction. This guide will explore the optimal times to post on various platforms and offer insights on tailoring these strategies to your target audience.

Read >

The Impact of AI on Marketing: Current Trends and Future Predictions

May 31, 2024 3:52:28 PM

Artificial Intelligence (AI) is transforming the marketing landscape, offering new tools and strategies for businesses to reach their audiences. This article explores the current trends in AI-driven marketing and what the future holds.

Read >

THAT Agency Announces Launch of Partnership with Elite Fitness

May 13, 2024 8:27:08 AM

West Palm Beach, FL – THAT Agency, a leader in digital marketing solutions based in West Palm Beach, Florida, is thrilled to announce the successful launch of an innovative partnership with Elite Fitness. Since 2004, THAT Agency has been at the forefront of web design, SEO, PPC, and social media marketing, providing tailored digital strategies that drive success. This new collaboration with Elite Fitness, a company with a storied history of transforming client health through the Merhi Method, underscores THAT Agency’s commitment to pushing the boundaries of digital marketing to enhance brand visibility and customer engagement.

Read >

SEO Principles: Fundamentals for Campaign Success

May 1, 2024 3:29:56 PM

Imagine doubling your website's traffic and boosting conversions effortlessly. Search engine optimization (SEO) can make this a reality, elevating websites to the top of search engine results. A robust SEO strategy can attract organic traffic, increasing visibility and driving conversions. This blog post discusses the fundamental principles of SEO, offering a comprehensive guide to creating successful SEO campaigns and strategies.

Read >

Leave Graphic Design to the Graphic Designer: Why It's Vital for Your Business

Apr 25, 2024 12:39:47 PM

As long as marketing exists, the need for graphic design exists. It’s as simple as that. From creating eye-catching social media posts to crafting compelling website visuals, graphic design plays a pivotal role in shaping the perception of your brand. Yet, despite its significance, many businesses make the critical mistake of entrusting graphic design tasks to individuals who lack the necessary training and experience. At THAT Agency, we understand the value of leaving graphic design to the graphic designer, and in this blog, we'll mock up why it's crucial for businesses to do the research when selecting a marketing agency to partner with.

Read >

Metrics that Matter: How to Measure Content Marketing Strategies

Apr 19, 2024 2:15:24 PM

In a world where every click, view, and engagement counts, how do you truly know if your content marketing is cutting through the noise? It's not just about crafting compelling narratives; it's about confirming they land with precision on your intended targets. This blog dives deep into the essential toolbox of metrics that can turn guesswork into precision. We'll unravel the mysteries of data-driven strategies that reveal not just who's watching, but who's converting—transforming casual browsers into loyal customers. Join us as we decode the secrets of how to measure content marketing success, ensuring that your digital efforts are not just seen but truly resonate and deliver tangible results.

Read >

From Visibility to Loyalty: Content Marketing's Role in Brand Equity

Apr 19, 2024 2:06:05 PM

Brand equity and brand value: these are the twin pillars that uphold the financial and emotional architecture of a brand. Imagine them as the roots of a great oak, where brand equity taps deep into the emotional psyche of consumers, attracting loyalty and preference, while brand value translates this affinity into tangible economic worth. Together, they forge a brand's fortress in the competitive marketplace, turning casual buyers into devoted, loyal followers. This intricate dance between perception and value is critical for any brand aiming to not just survive but thrive in the bustling market of today. This blog will provide insights to how to use content marketing to increase brand equity and value so can attract valuable consumers.

Read >