No matter what type of business you have, users are coming to your website to DO something, whether it is buying widgets, reading a blog, or finding more information about your company and products. Navigation is what helps them find their way and find what they are looking for. You can have the most amazing content and the most visually appealing website, but without good website navigation, your users will get frustrated and leave. Navigation is crucial to the success of your website. Here are five website navigation best practices to help make it easy for your users to find what they are looking for.
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WEST PALM BEACH, Fla. — Website design companies can be found just about anywhere, but marine industry website design companies are local to the coast (at least, they should be.) That's Reason #1 why the Palm Beach Marine Fuel team was pleased with its decision to partner with THAT Agency of West Palm Beach, Florida for a new website. Read on to learn 5 more reasons why.
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Modern websites need to use modern website design. It's easy for your site to get lost in the thousands of other sites that may look just like it. This means being selective, though. Choosing every new trend would make things look like a mess. Each design feature has its own strengths and makes a visitor or user look at your site in a new and different way.
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If it's time for a new website or redesign, this is an exciting time for your business! Intuitive, attractive, easy-to-use websites are a must for reaching current and potential customers, converting leads, and ensuring satisfaction throughout every stage of the buyer’s journey. The first step along your website journey, though, is writing an RFP for web design. Why is this so important - and how do you do it?
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Digital marketing trends for small business run the gamut. From time-saving AI to list-building WiFi, marketing industry headlines shine their spotlights on the shiny and new. But where do we go for information about the not-so-shiny, sometimes grimy side of digital marketing? Instead of focusing on the next big thing on the horizon, this article sets its sights on the elephant in the room. It discusses the challenges small and mid-sized businesses (SMBs) face in digital and online marketing today.
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To understand how to create good content for your website, you first need to understand what good website content is.
Good website content is … created for people.
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Owning a business of any size can be stressful, but small business owners have a number of unique challenges. And yes, budgets are at the top of the list! How can you achieve the results you need to compete with the “big boys” while keeping costs in line? When it comes to small business marketing, going digital offers invaluable answers. But to truly go digital, you need a professional web design -- one that is responsive, mobile friendly, and optimized to convert web traffic into leads and sales.
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A common question from business owners is: how often should I redesign my website. Unfortunately, this is a bit of a complicated question without an exact answer.
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Don't you just hate it when you're on a mission to get exactly what you need from a store and get out, and an all-too-eager salesperson ambushes you? What about when you have a few questions about a product, but you can't find a salesperson to help answer them? Now imagine that, in either scenario, the proverbial salesperson anticipates your needs, so you receive the right amount of service at the right moment in time. While this might sound like something straight out of The Minority Report, it isn't. It's a reality made possible online with help from lead nurturing tools like HubSpot and Pardot.
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How can you tell when you need to get a new website? You may mistake some of the signs for other factors. If your product just isn't moving, is it because it's a bad product or because people just aren't finding it through search engines? It could also be because your site takes too long to load, it's too difficult to navigate, or it has security issues.
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