With more and more businesses using influencer marketing as way to garner brand awareness and increase sales, Instagram is responding by refining its influencer marketing tools. They recently announced they are developing a new way for brands to sponsor influencer-generated content by creating a new ad type called “Branded Content Ads”.
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LinkedIn is often referred to as the social media network for professionals; it can be an especially potent resource for attorneys, particularly those who practice in the corporate, business, and real estate spaces. How can you integrate LinkedIn into your law firm social media strategy - and see the growth and results you want?
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Attracting new clients is one of the most significant challenges law firms face: even those who have retainers still need to bring new business in. Developing an effective advertising strategy is essential; you need to make it easy for potential clients to find you - and you need to make sure that they are comfortable placing their trust in you. Law firm ads can help you grow your practice and build a healthy roster of clients.
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Every business that decides to advertise on social media channels is taking a risk. As a marketing medium, social media hasn’t been around all that long and there is still a lot of misunderstanding when it comes to the benefits and best use cases for Facebook Ads. When we work with clients, we do our best to educate each one on the social media advertising strategies that work, make sense and ultimately will add value to their brand. In essence, we are seeing past the superficial engagements and looking deeper into what the return on those dollars and cents actually is. This begs the all-too-familiar question: how much should I be spending on Facebook Advertising? The short answer is that it all depends on the goals, conversion rates and other data points a business already has. However, short answers are no fun. Let’s reduce the conversation down to a very basic starting point. What does $1 in Facebook Advertising generate for a business?
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Google has evolved into an entity that is much more than just a search engine - though that function is certainly powerful enough in its own right! It has also developed a comprehensive range of business features with which professionals can increase their online visibility, establish credibility, attract clients/customers, and, ultimately, increase their profitability. When it comes to SEO for law firms, Google My Business is a potent tool that you can leverage to meet your firm’s overarching goals. Why is it so critical?
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WordPress plugins aren’t expensive, but you know what is always cheaper – the free version. Because of this, I personally have spent far more time than needed combining CSS and JS files, optimizing images and video, and minifying pretty much everything I put in code by hand to fix slow WordPress websites. In this article, however, I will show you a way to do this that will be (mostly) free to save you the hassle of having to do the work yourself or spending $$$. So, let’s start with what most sites struggle with the most – images.
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Attorney web design can seem intimidating. But, really, it is a matter of thinking from the perspective of potential clients and delivering the value, the ease, and the experience they need. Here are five trends for law firm web design that will help you do that with maximum impact.
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Social media is a great way for small businesses to connect and build relationships with existing customers, as well as to find new customers. In fact, 57.5% of people are more likely to buy from a brand they are following on social media. Thus, the time for SMBs to ramp up their social media efforts is now! Here are seven social media marketing tips for small business.
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No matter what type of business you have your users are coming to your website to DO something, whether it is buying widgets, reading a blog or finding more information about your company and products. Navigation is what helps them find their way, find what they are looking for. You can have the most amazing content, the most visually appealing website, but without good website navigation your users will get frustrated and leave. Navigation is crucial to the success of your website. Here are some tips on designing navigation that will make it easy for your users to find what they are looking for.
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The key to success as a lawyer? Is it keen legal insight? Meticulous research? Tenacious negotiating skills? Pizzazz in front of a jury? Yes, all of these are critical - but even with them you will not reach your goals if you don’t have the clients you need to support your firm or practice. It’s that simple. Generating leads and securing new clientele, however, may not seem quite as easy. Here are some tips to help.
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