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THAT Blog: Digital & Inbound Marketing | Web Design WPB

20 Tips for Improving Your Website's UX

Jul 11, 2019 9:07:00 AM

Website improvement ideas have to start with functionality. What makes your site more functional to customers? Really, you're asking about website UX best practices. The UX is how your customers interact with and understand your site. How do you improve that interaction so customers like your site more, share it with others, and find what they're looking for faster?

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How to Have a Stress-Free Site Redesign, Update, or Initial Launch

Jul 10, 2019 11:03:23 AM

Undertaking a sizable website project is no small feat. However, there is a simple three-step plan to keep in mind during any site redesign, update, or initial launch. This plan will help to make things run more smoothly, resulting in a stress-free experience:

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10 Strategies of Successful Digital Marketers

Jul 9, 2019 8:55:00 AM

Digital marketing strategies are designed to help you reach the massive potential audience that lives and works online. If you’re wondering how to get started, try these top ten techniques:

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10 Reasons Why You Need a New Website

Jul 3, 2019 3:40:00 PM

How can you tell when you need to get a new website? You may mistake some of the signs for other factors. If your product just isn't moving, is it because it's a bad product or because people just aren't finding it through search engines? It could also be because your site takes too long to load, it's too difficult to navigate, or it has security issues. There are many potential reasons why you need a new website. Some may apply to you, some may not.

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7 Tips for Customer-Centric Marketing

Jul 2, 2019 2:56:00 PM

Customer-centric marketing starts with a simple idea: you serve your customers. It seems obvious, but it's very often forgotten. Businesses begin to look at customers as resources to expend, and it's hard to grow that way. Today's marketing environment means that the business is the resource, the brand your conduit for delivering it, and a customer-centric approach is what allows consumers to popularize your products and feel more comfortable purchasing.

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How Often Should You Redesign Your Website?

Jun 29, 2019 11:17:00 AM

A common question from business owners is "How often should I redesign my website?" Unfortunately this is a bit of a complicated question without an exact answer. There are however some things you can keep in mind and ask yourself to gauge whether or not it might be time for a website redesign. Here are 6 things to look for when asking yourself if it's time for a redesign of your website.

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How to Promote Branded Content

Jun 28, 2019 8:00:00 AM

Several months ago, Instagram announced it is developing a new way for brands to sponsor influencer-generated content by creating a new ad type called “branded content ads.” Well, this new ad type has officially launched! Now, with the creator’s permission, businesses can promote branded content as feed ads targeting specific audiences. Whether you are a social media influencer or business marketer, here’s what you need to know to get started.

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Hiring an Amazon PPC Agency? Ask These Questions

Jun 27, 2019 10:18:00 AM

Amazon may trail behind behemoths Google and Facebook when it comes to ad revenue - but the retail giant is chipping away at their leads. Amazon's ad revenue grew by 250% during the third quarter of 2018, up more than a third year-over-year. More consumers begin their shopping sessions with Amazon than with any other site; there is incredible opportunity here. An Amazon PPC agency can help you fully realize it. How do you select the right partner among PPC companies?

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Behold Today's Digital Marketing Landscape

Jun 25, 2019 3:23:33 PM

Today's digital marketing landscape is expansive. It sprawls across search engine results pages, envelops email inboxes, and blankets the rolling feeds of social media. To gain a fresh perspective of the lay of the land, explore this overview of the current digital marketing landscape and let the team at THAT Agency know in which areas you wish to see your business climb.

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5 Commonly Overlooked Website Costs

Jun 25, 2019 3:19:00 PM

Website costs are generally straightforward. If you have a website design company or marketing company creating your website, costs should be rolled into the plans they build for you. There may be adjustments if a new plugin is needed, but all new costs should require your approval first. From a web hosting cost to plugin costs, it's important for you to ensure nothing gets overlooked. Be sure to ask whoever you're working with whether these costs have been factored in.

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