THATBlog

Why You Need a Customer Experience Strategy

Let’s step out of our marketing professional roles for a minute, and think about ourselves as consumers. When you are considering a purchase, what matters most to you? The product or service itself? Yes.

SEO Trends in 2022

The World Wide Web is constantly evolving, and with it, the role of Search Engine Optimization (SEO) evolves as well.

What was once one of the best-kept secrets in the marketing world has now become an industry-wide phenomenon that can make or break your company's success.

Social Trends to Expect in 2022

The year 2021 has flown by and social has continued to evolve, causing social media managers and the like to quickly shift strategies to keep up. As new platforms emerge and more and more businesses joining social media, it’s crucial to stay informed as we head into the new year. What trends are we expecting in social media? We’ve identified five trends that have taken shape in 2021 and are almost guaranteed to rise in the new year.

How Can Multi-Format Content Help Attract New Customers?

Think back to your school days, whether it’s Kindergarten or post-graduate classes. How did you learn best? Were you one of those students who soaked up knowledge through books and text? Or did you get more out of a lecture or discussion? Did information suddenly make sense when it was visual - charts, graphs, pictures, photos? Did you dig into long written works to find meaning, or did you find it more helpful to chew on bite-sized pieces? 

Choosing the Right Digital Marketing Budget for 2022

Ahh, the dreaded “B” word every salesperson wants to talk about, but no prospective buyer wants to mention.  We like to think about marketing budgets a bit differently here at THAT Agency.  We view it more as an investment, instead of a one-off business expense.  We aren't pushy. In this post, we’ll cover a few ways to make sure you choose the digital marketing budget that fits your needs.

How to Avoid Annoying Your Site Visitors

Sometimes the best way to understand what to do in web design is to first know what not to do. We have compiled a list of things you can be sure will anger your visitors. And remember, angry visitors have the potential to become detractors, and you want promoters!

Start 2022 Off with Inbound Marketing

How Does Mobile-First Marketing and Google Core Web Vitals Go Hand In Hand?

Remember when it was a big deal to be “mobile-friendly”? Back in the day…! It seems almost quaint that we suddenly realized that our websites needed to load, respond, and allow for interaction on screens a third or a quarter of the size of a desktop monitor or laptop.

What Trends Are Coming to Digital Marketing in 2022?

If the coming year has a keyword, we are going to make an educated guess that it’s “disruption.” We are living in wild times: a global pandemic, unprecedented labor shortages, surging demand in many industries, new technologies, ever-increasing competition for attention spans and wallet shares…. It’s not a perfect storm. It’s a tsunami followed by a hurricane followed by a tornado wrapped up in a good ol’ nor’easter! But perhaps, “disruption” isn’t quite right. “Adaptation” may be a better choice for 2022. 

Can Local Search Engine Optimization Help My Local Business?

When we need information - from how to fix a leaky faucet to where to go for sound legal advice - we go online. When we have an unmet need, an unanswered question, or an interest previously unexplored, we turn to a trusted resource: a search engine.