THATBlog

Why Outsource Your Social Media Management

There’s no escaping social media. Even your grandma is posting memes and sharing videos. For brands, it’s an incredible opportunity to generate awareness, foster engagement, nurture advocates and influencers, improve customer service, and, ultimately, drive sales. Social media has become a critical aspect of any digital marketing strategy - but do you have the time and resources to devote to it, or does it make more sense to outsource social media management?

4 Ways to Show Your Social Media Followers Love

As the Beatles so eloquently sang it, ”All you need is love." This is also true when it comes to social media. In a time when it seems that the fun of social media is being invaded by negative political posts and fake news, it is important to make your social media followers feel warm and cozy. (And I'm not talking about the heat coming from their computers, tablets, or devices!) Here are four ways you can show your social media super fans how much you love them.

How Do You Market a High End Product?

There are many pitfalls when it comes to marketing high end products. Most of these have to do with antiquated concepts of advertising that no longer hold true for younger generations or that aren't effective because of advancements in technology. Marketing luxury items today demands a willingness to adapt to fresher storytelling and newer concepts of personal choice, exclusivity, and technology.

8 Essential Apps to Improve Your Social Media Content

Nowadays it is impossible to avoid social media; it is all around us. What began as a way to connect with family and friends has now turned into an essential marketing tool for all types of businesses. Most brands have a social media presence, and all this competition creates pressure for brands to create social media content that gets noticed.

Why You Need Website Copywriter Services

“Writing is easy. You just open a vein and bleed.”

A 3-Step Website Redesign Checklist

As we move further into the new year, you might be thinking that it's time to redesign your website. Before you jump right into hiring a website redesign company, here is a website redesign checklist to consider to ensure that everything goes smoothly and you are happy with the finished product.

5 Tips for Successful Luxury Email Marketing

Email marketing was once the single most important part of any brand's strategy. After all, for some time, almost everyone loved opening their inbox and seeing new mail. These days, though, it's often overlooked and neglected. This is especially true in when it comes to developing a premium brand marketing strategy.

Local SEO Company Vetting Made Easier

Who is the best local SEO company? You can skim through pages and pages of top local SEO company rankings, but the best company is really the one you can trust.

How do you know which local SEO company to trust -- especially when you aren't exactly fluent in the language of local search engine optimization? This article, and the brief local SEO glossary within it, can help you bridge the communication gap and identify the best local SEO company for your business.

Should You Cross Post to Multiple Social Networks?

Should you use the same content when you post to multiple social networks? We’ll give you the short answer ... No! But why? Let’s take a look at cross posting social media content, so you can ramp up your social media strategy - and results.

How Do You Create an Effective Landing Page?

Landing pages that convert center more on their structure and the words within them than your image choices. People tend to treat words as informational and images as advertising. You need each because people lose attention quickly. This means building a landing page structure that delivers its message efficiently, so that potential customers and clients begin to trust you and want to see more.