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THAT Blog: Digital & Inbound Marketing | Web Design WPB

Facebook Dynamic Ads for Car Dealers

Feb 14, 2018 12:17:00 PM

There are certain words that are designed to elicit a strong reaction from people. “Fantastic”. “Amazing”. “Dynamic”. We get so used to hearing these words that we often tend to ignore them when we do. “It can’t be that dynamic”, we think. But sometimes, it is, and that’s  the case when it comes to Facebook Dynamic Ads.

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How To Track Your Google My Business Engagements

Feb 14, 2018 8:35:49 AM

Google My Business is an integral part of Local SEO management. Showcasing business listings for free makes it a must have to be found online. But, how do you know the extent of the business you are receiving from this local citation? Is your work uploading new content like Google Posts paying off in building new local customers? Outside of monthly emails showcasing traffic, phone calls and directions used on your listing there are ways to hone in on the importance of the listings engagements. In order to get a better understanding of the extent of your GMB presence, here are some tips for tracking calls, traffic and engagements on the listing.

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Why Local SEO Matters for Car Dealerships

Feb 12, 2018 12:03:00 PM

Any car dealership that wants to survive knows that they have to have a high quality, informative website and strong SEO. But what many business owners don’t realize is that you need to have the right type of SEO in order to get the traffic that your business deserves. But what is the “right type” of SEO for car dealerships? And should you hire an SEO agency to help provide it?

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How to Grow Your MedSpa with Digital Marketing

Feb 7, 2018 3:03:00 PM

It used to be that there were only a few dozen MedSpas available in the entire country. Now, however, more people are jumping on the idea, realizing that beauty and feeling good is a billion dollar industry. This boosts competition and can make it difficult for any MedSpa owner to build their brand and make their business stand out from the pack. What’s the secret to achieving these goals? MedSpa marketing.

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You Can Soon Schedule Instagram Posts. FINALLY.

Feb 5, 2018 4:16:53 PM

I think this is one Marketers have all been waiting for. The ability to schedule Instagram posts ahead of time can majorly help with work efficiency and time. Not to mention all other social channels give you the option to publish a post at a future time. Although Instagram wants to create the real-time approach and have users using the app authentically this is a HUGE game changer for businesses and influencers.

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Instagram Algorithm Updates You Need to Know

Feb 2, 2018 4:36:06 PM

Ok. If you haven’t already heard from any and every Instagram fanatic, Instagram updated their algorithm again, and there are quite a few changes this time. DON’T SWEAT IT. With change comes opportunity. Opportunity to learn, to grow, and to scale. Brands and influencers alike get discouraged by these updates because it effects their growth and engagement. However, these updates aren’t made by Instagram to hurt those trying to scale on the platform, they are just tweaks to keep the community engaged, authentic and fun. Instagram is HUGE on person to person relationships. They want people using their app to connect with others genuinely and try to limit, spammers, and those who try to hack the system by leaving “Great post!” comments. So what are these updates?

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5 Reasons Your Social Media Marketing Isn’t Working

Jan 29, 2018 4:55:39 PM

With the recent Facebook News Feed Algorithm update, there has been a lot of short-sighted advice being handed out. With the suppression of organic reach for brands, people have said everything from focusing on Facebook Groups only to abandoning Facebook altogether. We all just need to take a deep breath and think objectively about what we are hoping to get from social media marketing. Why does it exist? Why is your brand participating in the first place? Now, this may not be a popular opinion with the social media purists, but social media marketing is MARKETING just like any other channel. The model is essentially to gather an audience segmented by data and selling things to that audience via advertising. That’s the way the world works. Misunderstanding this dynamic will doom your social media efforts when it comes to business results.

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4 Tips to Help You Get Seen in the Facebook News Feed

Jan 19, 2018 4:27:51 PM

I’m sure that every blog or article that you have read about Facebook’s most recent News Feed update is telling you that the world is ending, and brands will not get seen no matter how hard they try. First and foremost, please calm down. Facebook has done similar moves over the last 10 years to encourage users to spend more time on the site. To do this, Facebook must ensure that users are seeing content that they REALLY care about which is usually from family and friends. With this latest update, Facebook will be prioritizing posts that trigger conversations and meaningful actions between users. Therefore, users will begin to see more content from their friends and family and less content from brands.

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Stats on How People Shop For Cars

Jan 18, 2018 10:00:00 AM

The most important statistic you’ll read today: 99.58% of buyers dislike the traditional car-buying process. “Dislike” may be too mild a word! But far from discouraging, use this fact as a springboard for action. When you understand how people shop, you can leverage this insight to sell more cars.

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6 Automated Emails to Send in 2018

Jan 17, 2018 8:03:00 AM

It’s 2018 and email is still a thing in the world!  For those of you who thought it would die out in the last couple years, it’s important that you hop back on the bandwagon.  Email marketing isn’t going anywhere, but the way marketers connect with their audience through the inbox is changing and a rapid pace. 

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