How much marketing budget should you assign? This will vary by a business's needs, but there are a few guidelines that help make a marketing budget breakdown simpler. The U.S. Small Business Administration recommends that 7 to 8 percent of gross revenue should be dedicated to marketing. This is recommended for businesses which are under $5 million a year in sales and that have a net profit margin of 10 to 12 percent. How do other elements impact this? Can you spend less, and how is this broken down between long-term efforts vs. major projects?
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Digital marketing seems to change at a breakneck pace. Every day there's a new tool or strategy. It can all become overwhelming very quickly. The best digital marketing agency is one that's shown it can adapt and keep your marketing ahead of the curve. There's no magic button that changes your marketing overnight. It's about identifying strategies that will stay relevant and build a foundation of success for a long time to come.
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Many businesses feel left or lagging behind when it comes to video marketing. They don't know where to start. Some have begun implementing video marketing tips and creating video content only to realize they're not finding the right audience or they're leaving viewers disinterested. You don't want video content that wears your potential and existing customers' patience thin. It has to be part of building your brand. How do you do that? Start with these helpful tips for video marketing:
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Social media influencers are powerful ambassadors for your organization. They distribute information about your products and services, and they raise brand awareness. Here's a quick snapshot of some of the other benefits of partnering with social media influencers for marketing.
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How important is SEO in 2019? It's more important than ever before, if you want high-quality organic website traffic and qualified leads. Let's take a look at the latest evolution of Google SEO best practices:
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Are you integrating email campaigns into your overall B2B marketing strategy? You should be. Let’s see what the stats have to say: according to eConsultancy, the majority (68%) of companies say that email marketing is an “excellent” channel, and it delivers almost a quarter of all sales. 59% of B2B marketers say that email has the highest impact on overall revenue generation, and the ROI… well, that speaks for itself. It can be as high as $43 for every $1 expended. We’re sold on it!
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What are your B2B sales and marketing goals? Where are you now in terms of customer relationships, campaigns, and conversions? And where would you like to take your company? The following B2B marketing strategies are integral in helping you hit your targets and elevate your brand’s performance.
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It’s a well-known fact that social media is a vital marketing tool for businesses of all sizes in all industries. However, many businesses are using social media without a formal strategy in place. I am sure every other aspect of your business has a strategy to achieve a projected goal. Why should social media be any different? Having random posts on social media is not going to produce bottom-line results. The following five steps can help you create a social media strategy that effectively achieve your business goals.
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B2B customers are significantly different than B2C customers. Think of it this way: you see a candy bar, a shirt, or a pair of sneakers… and you buy! You research big ticket items, of course, but as they say, people buy on emotion and justify with logic. A B2B buyer is a different beast: they are far less driven by emotion. Instead, they are guided by practicality, cost savings, and the benefits that a solution offers. Understanding the differences is key in creating an effective B2B content marketing strategy.
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The nature of the internet is constant change, and this is true of the marketing world as a whole as well. Keeping on top of continuous evolution can be challenging: what is worth your time? What is a waste of time - not to mention a waste of your energy and resources? To help, we’ve zeroed in on three B2B marketing trends taking precedence this year.
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