What are the SEO trends for 2020? The nature of SEO is continuing to evolve, and it's a race against competitors to pick up new traffic searching in new ways. Where should you put your focus and investment? Read on to find out how to fully take advantage of Google search engine optimization.techniques in 2020 and beyond.
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It used to be that major topics got discussed on social media. Now social media itself is a hotly debated topic. It's for good reason: older platforms are facing growing pains and controversy about their social and political responsibility. What does that mean for marketing? New social media platforms are always going to rise, but they're doing so in a fierce environment. What's the next big social media platform and how will marketing on them be different?
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Luxury ads follow many different rules, but there are very specific trends that can be identified for 2020. A luxury advertising agency should be able to tell you not just about these, but about building your brand in the long-term. Indeed, many of these trends foreshadow greater movements in luxury advertising that must be understood as not just a factor of one year, but an evolution across several.
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Instagram shoppable posts make selling on Instagram much easier. It's especially important to learn how to use this feature now that Instagram is making things a bit more difficult for influencers by removing likes. Business marketing on Instagram will have to make some adjustments, and the shoppable posts feature provides a solid tool that continues to evolve the platform. If you don't know how to sell on Instagram, follow this guide:
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Conversational commerce has quietly grown into a major factor in digital marketing. It has been mentioned as an on-the-rise trend, but it's embracing its potential ahead of most expectations. It differs from chatbots by focusing on messaging apps instead of websites.
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People are often surprised at how effective email marketing is today. While some are under the impression that email died off a few years ago, these people are gravely mistaken. Email consistently pulls in a higher return on investment than other digital marketing tactics, including social media marketing and pay-per-click advertising. While it can be tricky to put together a great email campaign, dynamic email marketing can open the door to doing just that - even, or especially, in 2020.
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A boutique agency in marketing is one that's small and specific. It's often composed of a team of talents that's highly skilled and that works together smoothly and efficiently. A creative agency like this can be far more nimble than larger agencies that rely on multiple teams in multiple locations. A smaller agency will also communicate better, be quicker to try new things, and it will give you a point person with deep knowledge of your needs.
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Creating a website is only half the battle. The other half is maintaining the site by locating errors and fixing them promptly. Errors are inevitable on websites, but what separates excellent websites from poor websites is how fast those errors get corrected. The following article describes three common website errors that should be fixed immediately. It also provides actionable tips on how to fix website errors.
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Your entire online strategy for selling must guide visitors along a path. That marketing funnel leads from campaign to awareness. Understand this as your lead generation. That awareness turns to interest and engagement. You nurture those leads. Finally, those leads commit to sales. The trouble is how narrow that funnel can become as visitors are led step by step. How do you ensure the awareness, engagement, conversion process leads to an outpouring of customers that reflects the resources you've put into it?
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Are your advertising costs too high? You're not alone! This critical function often represents a significant challenge for small and medium businesses, who face a catch-22. After all, you need the advertising to keep the flow of customers steady and growing, but with budgets already tight, the last thing you need in your life is another expense.
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