Social media. It's a powerful influencer in today's marketing world, and if your company has yet to make it a priority, it's certainly time to do so. It can not only build an entirely different persona for your brand, but it can also affect your SEO. Wondering how? It's simple.
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Digital marketing is an incredibly powerful tool. It offers you the opportunity to interact with customers in a way you just can't when it comes to other marketing methods. More than that, though, it expands your reach to a global level quickly. It's both inexpensive and measurable, making it a popular choice for companies today.
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If you're working on making sure potential customers find your website, you're likely to run across two marketing terms very quickly: SEO and SEM. They sound a lot alike, and they are quite similar in many ways, but understanding the difference between the two is key to refining your search marketing strategy.
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When scrolling through websites, social media feeds, and digital ads, video seems to be incorporated everywhere. In fact, more than 500 million videos are watched online per day. But, is video production really worth the time and effort? The answer is... it can be. Stick to these five rules for buzz-worthy video marketing and you can realize a worthwhile return on your investment.
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Email marketing is no passing fad. It's digital comfort food that's here to stay. However, even though email has been around since 1971 (thanks to MIT's Ray Tomlinson), there are still several aspects email marketing experts commonly overlook. Here are five essential ingredients for effective email marketing in today's day and age.
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To suggest the digital marketing revolution is here would be an utter understatement. The digital marketing revolution has long since arrived, and with new technologies being introduced on a seemingly daily basis, it's changing faster than ever. Understanding how to make it work for your company typically relies on looking at the trends from year to year. What are the trends in digital marketing in 2019? Take a peek at the six biggest.
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Some social media images you see posted on Twitter or Facebook look absolutely amazing. They’re captivating, compelling, and inspiring. Others, though? They could use a bit of help! If that post is associated with your company, you may be wondering if you need professional photography to improve image quality and create a polished look.
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Facebook is always looking for unique ways to capture user attention. Recently Facebook rolled out an extension of its Facebook 360 photo capabilities. This extension, called the Facebook 3D photo option, allows users to upload 3D images to their News Feeds – with one caveat.
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As 2019 approaches, people are beginning to think about what resolutions they are going to make for the new year. Adapting better eating habits, quitting smoking, and exercising more are all common resolutions. But resolutions are not confined just to our personal lives.
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When creating a social media strategy with clients, one of their most frequently asked questions is how much to invest in a social media advertising budget. This is always a fun exercise, because social media channels will ingest however much budget you are willing to pony up, so the discussion really becomes about how much budget the client is comfortable allocating. This can go back and forth a bit, so we find it best to start at the end and work backwards.
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