THAT Blog: Digital & Inbound Marketing | Web Design WPB

How to Deal with Negative Feedback on Facebook

Jan 17, 2022 6:30:00 AM

In managing social media profiles, one of the biggest fears that clients tell us relate to how negative comments and criticism should be handled on social networks. For example, what should a company do when a facebook user posts something negative on the company wall, or about the company?

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How Does Interactive Content Help Me Generate Leads

Jan 14, 2022 8:00:00 AM

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Interactive content. It surrounds your social media and online experiences on a daily basis, and for good reason. It has the power to create engagement among customers and users in a way static content simply doesn’t, and no more than ever, digital marketing plans are beginning to add interactive content to help ensure a customer’s journey is shorter than ever. 

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Don't Forget to Optimize Your Videos

Jan 12, 2022 6:26:00 AM

YouTube is a great place to host videos that you're embedding on your website, but don’t forget about Keyword Synergy! Make sure you're optimizing your videos too. In order to squeeze the most value out of your video, utilize your keywords in the title and description while keeping information clear, concise, and attention-grabbing. In this post, we dive into video optimization tactics and best practices.

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Social Media in 2022: Pros and Cons

Jan 10, 2022 6:16:00 AM

Those of us who work in social media, specifically in social media marketing, admittedly have a bias when it comes to how it can be utilized and leveraged. However, we are going to put that aside for now and look at this objectively. We want to re-analyze the future of social media in our society, looking at the pros and cons, both in the professional world, and personally.

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What is Google Shopping Graph?

Jan 7, 2022 8:00:00 AM

Holiday sales totals hit incredible numbers this year, and much of that shopping happened outside of the brick and mortar stores, with various eCommerce retail outlets doing more business than ever before. If your shop is one of those that worked to attract attention from online shoppers during the holiday season, you may have overlooked a key opportunity from Google to gain a foothold in today’s eCommerce landscape - Google Shopping Graph. 

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What is the Google Core Web Vitals Update? What Does It Mean for Me?

Dec 20, 2021 6:55:00 AM

User experience - it’s been at the heart of a number of Google updates over the past several years, and for good reason. Happy users mean they continue to come back to the search engine giant, and more users equal more advertising revenue. The Core Web Vitals update--released in the summer of 2021--has everything to do with user experience, and if your website is a key piece of your business, understanding this update is key. 

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Technology That Will Impact Digital Marketing in 2022

Dec 16, 2021 6:32:00 AM

The past two years have meant serious change in the world of digital marketing, and that change doesn’t show any signs of slowing in the near future. As 2022 creeps up, understanding what will impact digital marketing in the upcoming year is--of course--very valuable. This year, it looks like the kinds of applied technology in marketing is set to make a huge move. What technology shifts will alter the way you reach your customers? Keep reading to learn more. 

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3 Local SEO Stats You Need to Know

Dec 15, 2021 6:58:00 AM

The Local search results continue to evolve, especially now that mobile has surpassed desktop in terms of percentage of search (60%). If you don't want to be left behind, you need to stay up to date with the changing climate of local searches, and local SEO stats. At THAT Agency, we’re prepared to help your business expand and thrive in the ever-changing vertical of local online searches.

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Social Media Marketing Trends for 2022

Dec 13, 2021 7:10:00 AM

There are more than 3 billion social media users around the world today, and that number will only continue to increase in the coming years. As social media grows, so too does the need for social media marketing. Social media marketing trends in 2022 will shift just as quickly as they have in 2021. Every year, those of us in the business try to find the right way to get those who merely view your social media posts to actually become your customers. The upcoming year is no different in that regard, but staying on top of the trends is essential if you want to realize your investment in this form of marketing. What social media marketing trends in 2022 should you consider as the new year dawns? Take a look at a few of the most important. 

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What is Deep Linking in SEO?

Dec 10, 2021 12:30:00 PM

Deep Links or Deep Linking is the process of creating a link that allows users to click through to a specific page, rather than just the home page.

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