For those of you who don't know, we offer a free website analysis for all of our prospective new clients. In doing so, we have come across some great websites, and some... not so great websites. In both of these situations, we get excited. In the former, we're excited because we have a solid runway in order to launch some great content campaigns. In the latter, we see enormous room for growth. One thing that we see that greatly differentiated a great site from a good or decent site is:
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If you are looking to improve your website’s SEO for better local visibility, here are some tips to follow:
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Assuming you want an article discussing how to find a GMB management service for businesses: If you're a business owner, you know that having a strong online presence is essential to success in today's digital world.
Your target audience is the one most likely to have an interest in your brand. This is the group most likely to engage your site, share your content, and buy your product or service. Reaching 10,000 people in your target audience will develop more sales than reaching 20,000. Do you know how to reach your target audience? These are the ways to reach your target market that are most important:
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You want to get on the first page of Google in 2022. To do so, you're competing with every other business in your industry. Some have years of experience with you. Some have marketing departments that dwarf your own. Some have marketing budgets larger than your business's entire budget. Can you still do it? Can you still get to that first page? Yes. It takes work, building content over time, and knowing the ins and outs of your task from search engine optimization keywords to Google search results.
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What makes a luxury brand different from an everyday one? What is luxury? If you can't readily answer this, then how can you tell anyone else why your brand is different? Luxury brand identity relies on a number of factors. You have to sell these factors to your customers just as much as the product itself.
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For years there has been a great debate over where hashtags should be placed. Should they go in the posts' captions or in the comments? Due to the mystery surrounding exactly how the Instagram algorithm works, it has been difficult to paint a complete picture regarding which hashtag methods create the most engagement, reach, and new followers.
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We've talked about the power of video in terms of content, but video SEO has proven to be just as important as optimizing the text on your pages or blogs. So, today we dive into our 8 Steps for the Best Video in 2022.
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Social media can seem like the panacea to all that ills marketers today. Need to build brand awareness? Try social media. Hoping to increase engagement numbers? Try social media. Looking to promote a new product line? Try social media.
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How much are you spending on your social media campaigns right now? Is that just right or too much? Do businesses your size usually spend this much money every month? If you’re asking questions like those, you’re not alone. Understanding the answer to the bigger question - how do you calculate a social media ad budget - is key for many companies today, but there’s no easy answer. This quick guide can help you understand the basics of social media ads in 2022.
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