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THAT Blog: Digital & Inbound Marketing | Web Design WPB

How to Grow Instagram Followers Organically

Sep 24, 2018 4:25:28 PM

3 Tactics for How to Grow Instagram Followers Organically

  1. Post creative content
  2. Use popular hashtags
  3. Stay connected and engaged

Instagram’s popularity is continuously rising, especially with the implementation of stories and IGTV. What began in 2010 as a photo-sharing platform has become a social media powerhouse used by more than one million companies to promote and advertise their businesses.

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Top Tips for Franchise Digital Marketing

Sep 20, 2018 6:34:00 AM

Franchise marketing isn't like other types of marketing, especially when it comes to digital strategies. You are contending with a variety of concerns that other business owners simply don't have to worry about. After all, you're not just looking to market your brand. Instead, you're looking at the local marketing of a franchise, complete with regional concerns, community-related plans, and other strategies that must fit into the picture.

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How to Assess Your Social Media Loyalty Program

Sep 18, 2018 8:45:00 AM

Customer loyalty matters to your business. Statistics show that businesses lose $1.6 trillion dollars a year because customers decide to switch brands. The positive news: 60% to 70% of your existing customers will look to you first to buy. Moreover, 80% of your profits will result from just 20% of existing customers.

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What Are the Advantages of Email Marketing?

Sep 15, 2018 12:45:33 PM

EMAIL Marketing Advantages

  1. Email is private
  2. Email is a workhorse
  3. Email is cost effective

You may think email is yesterday’s news, but just because email has been around a while, it doesn’t make it any less effective. Sure, email marketing’s shiny new cousins, social media and pay per click, attract a lot of industry buzz – but email marketing is the unsung hero of today’s digital marketing world. Don't believe me? Here are three major email marketing advantages.

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How to Align Your Sales and Marketing Teams

Sep 13, 2018 10:17:00 AM

Sales and marketing... It's never been easy to get these two teams on the same page, but given the overwhelming number of technologies available today to make it happen - and the changing nature of the buyer’s journey - integration should be part of your corporate strategy.

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6 Strategies for a Successful Franchise Advertising Co-Op

Sep 10, 2018 12:16:00 PM

Franchise advertising can be fraught with difficulties that many other kinds of businesses cannot imagine. Often, the brand has to come first - but the needs of local franchisees are just as critical. The most effective way to handle co-op marketing is by finding common ground. Only then can you create co-op campaigns that meet the needs of both parties.

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Seasonal Keywords: A Recipe for Near-Evergreen Content

Sep 6, 2018 9:53:55 PM

While it feels like retailers start selling their holiday items earlier and earlier every year, there is a reason for the seemingly premature retail holiday season: demand. According to a Statista survey, the Christmas shopping season can start as early as September, with some consumers beginning their holiday shopping even earlier. So, by decking their halls before the autumn leaves fall, these retailers are anticipating and addressing the needs of their customers.

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Stop Boosting Facebook Posts: Do THIS Instead!

Sep 6, 2018 4:18:14 PM

Facebook’s news feed algorithm has made it more problematic for brands to get content in front of target audiences. To counteract this, smart brands have allocated a budget for promoting content to ensure their Facebook posts reach the right people at the right time.

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How to Get Local with Your Co-Op Dollars

Sep 6, 2018 11:53:52 AM

Local customers are near and dear to the hearts - and to bottom lines - of every business. National brand awareness is important, but communities are the best way to improve business numbers.

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Data Science in Marketing

Sep 4, 2018 2:36:05 PM

The ability to make intelligent decisions for your customers is more possible than ever before. Unfortunately, though, it relies on you, the data, and how you interpret it. Data science in marketing is far from a trend that might be here today and disappear tomorrow.

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