Creating content that performs well for both Google and a human audience can be challenging, but it isn’t impossible. There are so many great examples of content that ranks well and is well received by users - it’s called cornerstone content.
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It’s no secret that performing regular content audits are beneficial to your website and business, but how do you go about that in a timely manner? Something so important and, depending on the website, so daunting must take forever, right? Thankfully, there are ways to quickly perform content audits that make it quick and easy to understand by having a plan.
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Why is SEO for local businesses so important?
Where do you turn when you want information? The internet! No more wondering who that guy is that played in every movie you ever saw or how to make a great whipped coffee. We just ask the search engine and get our answers. But when we need more specific, more immediate, and more local information, where do we go? Same answer: online.
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The minute someone says the words “content audit” it is usually immediately followed by a large groan. Truth be told, conducting regular content audits is probably the easiest thing you can do to improve the organic traffic to your website.
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Let's face it; lawyers are not very tech-savvy. They don't like change, and they prefer the tried-and-true way of getting things done (like smoking behind the courthouse or scanning documents on an ancient copier).
At this point, it is the rare business that does not see the value of optimizing their online presence in order to rank more effectively in the search results pages. There are an estimated 5.6 billion Google searches each day - or an astonishing 63,000 per second.
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What do you do when you want to find a reliable mechanic to fix your vehicle? A restaurant when you’re craving sushi? A nearby store to grab a pair of hiking boots so you can hit the trails while on vacation - or, to back up a step, comfortable accommodations for that vacation? What if you just need to find a grocery store, gas station, or pharmacy? You go online.
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When you need an answer, where do you turn? Well… Google! It’s hard to imagine what we did before we could enter “Who was that guy who played in [fill in the blank]?” or ask Siri, “Where’s the best sushi around here?” An internet search probably brought you here to this article. Did you query “how to do local SEO?” or a similar term?
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When you strategically grow your online presence and aim to increase your organic traffic, you know SEO offers an invaluable set of tools. You also know that it’s a marathon, not a sprint. Every expert will give you the same piece of advice: plan, implement, be patient. It does take time to see the results you want. But that does not mean that there aren’t quick SEO solutions at your disposal. What can you do today - now - to move towards your goals?
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The digital landscape is constantly changing, and today's businesses need to be nimble enough to keep up with the latest online trends in order to stay ahead of the curve. One such trend involves optimizing a company's website not only for major search engines like Google and Bing but also taking advantage of local search engine optimization (or local SEO) to make sure their websites appear at the top of local results pages. A local SEO audit can help you decide whether your site needs changes before your competition does.
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