We all remember when the digital world was under fire as a result of the recent Facebook data scandal. As the smoke cleared, Facebook was left with a tough choice in what to do to prove to people that the company is serious about data security and privacy. After all, if users don’t TRUST Facebook, then they won’t USE Facebook. And if users leave Facebook, there won't be anyone left to advertise to on Facebook.
Once again Facebook is taking action against discriminatory advertising by removing a large range of targeting capabilities for businesses that fall into the housing, employment and credit. When creating ad campaigns for these industries, you now must select the Special Ad Category field or your ads will be declined for non-compliance. This is not good news for the many brands in these categories, as the targeting parameters are much stricter. Special Ad Categories are no longer able to target by age, gender or zip code. They are also limited on the interest and behavior targeting audiences. However, all is not lost! There are still impactful ways to reach your target market with Facebook advertising.Read >
You want to get on the first page of Google in 2020. To do so, you're competing with every other business in your industry. Some have years of experience on you. Some have marketing departments that dwarf your own. Some have marketing budgets larger than your business's entire budget. Can you still do it? Can you still get to that first page? Yes. It takes work, building content over time, and knowing the ins and outs of your task from SEO keywords to Google SERP features.Read >
Why are we talking about email marketing in 2020… isn’t email dead? No! Not by a long shot. In fact, it’s not only alive and well, it can take on other digital marketing techniques and outperform them. It’s a great way to engage your audience and boost overall business results.
Here are four reasons to pursue email marketing in 2020:Read >
Proving he is a man with tremendous foresight, Bill Gates, in 1996, said, “Content is king.” He envisioned a future in which the internet was a marketplace for content. Fast-forward a few decades, and Mr. Gates was, of course, correct. This king still rules the digital space. So what can we expect when it comes to content marketing in 2020?Read >
Instagram may not have as many users as its massive big brother Facebook, but it is a powerhouse when it comes to grabbing - and keeping - the attention of a target audience One thing that is extremely helpful when trying to stay ahead of the game on Instagram is keeping an eye on stats. While we must be careful and consider the source of said statistics, they can help us predict trends and isolate opportunities in the market to make an impact. The following Instagram statistics are extremely valuable when planning your social media marketing strategy for 2020. Check them out!Read >
Did you know that Facebook generates 8 billion (yes, with a B) video views on an average day? The demand for video is there - and only growing as we approach 2020. But the last thing you want to do is clutter news feeds with poorly produced, irrelevant, and annoying videos people will just scroll past. Video is important, but as brands, we need to keep our standards high. Before jumping on video as one of the top 2020 digital trends, consider how you will use the medium to grow your business.Read >
Imagine a cocktail party, filled with all the colleagues, clients, associates, contacts, and connections you need to help you reach your business goals. Now, imagine that you’re late, and you insult some guests while ignoring others. You talk, loudly and endlessly, about your favorite topic: you. And, worst of all, you eat all the bacon-wrapped shrimp. How effective is that party in driving your career and company to new heights?Read >
When looking at Facebook ads and their results, it is helpful to have some context as to whether the numbers are good or bad. The social media giant is notoriously tight lipped when it comes to exact averages for cost per click (CPC), cost per thousand (CPM), or click-through rate (CTR). But this is critical information in determining, for example, whether you’re paying too much for an ad or what a good conversion rate is. Fortunately, AdStage has aggregated data from over 13 billion impressions and more than 209 million clicks to help establish some 2020 Facebook advertising benchmarks.Read >
Planning for the next year always seems like a daunting task. Ideas trample over each other, as budgetary and logistical concerns jockey for brain space. Whether you are new to this or a seasoned pro, the following can serve as a simple guide to 2020 business planning.
Now is the time to be more disciplined. This step-by-step process can help you in creating a strategic business plan:Read >
Embracing an eCommerce subscription model is becoming vital for businesses to survive in today's online marketplace. Retailers like Petco, Chewy, and Amazon use eCommerce subscription services to help convert one-off buyers into repeat customers. While there are many benefits to offering subscriptions via your website, this article will discuss the top three advantages of a subscription model.Read >