As you delve into the ins and outs of advertising, you may come across two terms: contextual targeting and behavioral advertising. It's easy to get these two terms confused, but they are really quite distinct. What's more is that if you're using big data to help inform your advertising (good move), it's essential that you understand the difference. It may just change your next big ad campaign.
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The worlds of marketing and advertising are constantly changing. Over the past two decades, both have undergone drastic changes, and with media continuing to shift even today, advertising is just as malleable as ever. Unfortunately, it's just as expensive as ever, too, and coming up with the cash to handle all of your advertising needs can be complex.
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Inbound marketing is ultimately focused on attracting and engaging users by providing them with content that is valuable. The inbound strategy hinges on the concept of the Attract - Engage - Delight flywheel the idea being that you are constantly striving to turn the wheel and repeat the process. Attracting new leads, engaging them and turning them into customers, delighting them and turning them into promoters. The growth driven design process also operates in a circular fashion with the repetition of the continuous improvement phase. These two strategies when paired together can drive great results for your business.
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The journey to conversion starts with reaching the customer. It seems like that happens more via social media these days than it does anywhere else, and reach is one social media KPI you'll certainly want to track if you're marketing via Facebook, Twitter, or any other social media platform.
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If you maintain a Facebook page, there are diverse ways to display your brand name, and unfortunately, it's possible in today's global marketplace that someone else occupies your company name. Understanding how Facebook operates and how to display your company name so people can locate you can assist you in avoiding any potential problems this might cause for your company. Here are some Facebook business page tips that can help.
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Since its inception in 2006, Twitter has been a major tool for social media marketing strategies. Millions of users took to its witty 140-character limit (now increased to 280) to get their messages out quickly. However, there has been speculation that Twitter is suffering a slow death, which is making many businesses worry about their social media marketing strategies.
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WEST PALM BEACH, Fla. - The team at Quantum Energy Systems (QES), a North American distributor for GenCell, partnered with the award-winning digital marketers at THAT Agency to launch a new website at qesnorthamerica.com.
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The continuous improvement phase is the third phase in the growth driven design process. This is what really differentiates the growth driven design process from the traditional web design process.
Your buyer personas and your data will drive your actions in this phase. Your website analytics data will let you know how your site is performing. Look at your data in comparison to a specific goal that you outlined in the strategy phase. Think about how this goal may be able to be improved upon and create a hypothesis.
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The one thing that stays the same is that Facebook is always changing. Even more interesting, when Facebook changes, there is a trickle-down effect to Instagram as well, especially when it comes to the advertising side of things.
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