There are brands that scream: Look at me! Look at me! I am expensive. I am high-end. The person wearing, toting, and using me is exceptionally discerning and sophisticated! And… look at me!
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Is social media for luxury brands counterproductive? Does it erode rather than elevate their status? Does it detract from that sense of exclusivity that appeals so much to their audience? When done intentionally and mindfully, the answer is a firm no. And if follower statistics for top contenders such as Chanel, Louis Vuitton, Gucci, and Dior (each with tens of millions of fans) are any indication, social media can be a powerful want to reach and connect.
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Checklist (greatly simplified!) for entrepreneurs and business owners:
If you are a new business owner looking to get your company off the ground, or to the next level, then marketing is on your mind. In this area, it might seem like the difference between 0 to 1 is huge. And while that's often the case, when it comes to marketing, you can spin your wheels for a good while and go nowhere if you aren't executing properly. Effort gone to waste at the beginning of your journey as a new business owner is demoralizing, and we don't want that for you. So here is a quick breakdown of marketing for new business owners, and where to focus your energy at the beginning of your journey.
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It looks so easy. Pop a few videos up on Instagram; make people laugh, cry, think… and you’re golden. You’ll gain traction, your audience will clamor for more, and you’ll win over prospects, delight customers, and cement your reputation as the top choice in your space.
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A few weeks ago, Google launched a new "Digital Marketing Certification" course meant to help entry-level aspiring marketers to get a better understanding of the world of digital marketing, as well as to help companies better understand their own digital marketing. So, we figured it would be helpful to you, our clients and potential future clients, to summarize and break down the new pieces of information that we have gleaned from the course, as well as look into some information that Google ended up having to correct.
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What’s the first thing you do when you wake up? Smile, stretch, enjoy the first rays of the sun, and hop out of bed ready to tackle the day? If so… good for you! The rest of us reach for our smartphones.
Over 70% of us pick up our phones within 10 minutes of waking up. Sure, we may be checking the time or the weather, but as likely, we’re checking Instagram, Twitter, Facebook, Snapchat, or Tiktok to see what we missed while we were asleep.
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The world is your oyster.
The world is at your fingertips.
Nope… Nevermind. You need to stay home.
Wait… We’re back on. With restrictions.
No, we’re good.
Hold on… Restrictions are back… and now they’ve eased… and they’re back again. Wait…
There is no doubt that the last few years have been a rollercoaster for travel agents and tourism industry professionals. We can go… we can’t go… we can go – with caveats… but wait… No… Yes…
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Increased visibility, more direct bookings, better brand awareness - sound like every hotel’s dream come true? It is, and it’s just not possible without a better social media marketing strategy for your property.
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Customers have lots of ways to get the service they deserve today. They no longer have to spend hours on the phone waiting for answers. Instead, they can just reach out to a brand on social media.
Unfortunately, social media and customer service have a tenuous relationship. While half of all consumers expect businesses to respond to problems through social media channels, nearly 30% of people say they’ve had a negative experience with a brand on social media, and nothing could be worse for your business than poor customer service online.
Why do you need to improve your social media customer service right now? Take a look.
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2000 Palm Beach Lakes Blvd
Suite 601
West Palm Beach, FL 33409
P: 561.832.6262
F: 561.832.7707
