If you're good with the data behind your marketing efforts, you're going to be good at marketing. Why? Having the numbers to stand on is only going to help you make better choices, course-correct when tactics start to lead you astray, and find the best choices for the right channels to make it all come together.
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You may not realize it, but there are millions of marketing dollars left on the table every single year - and you could be claiming a share of that money. One study estimated up to $450 million in co-op funding is left behind annually when these dollars could go directly into your marketing budget. How can you get it? How should you use it? Take a look.
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While far from the first, MySpace was certainly one of the biggest names to revolutionize social media and change the way marketers thought about how to use this new tool. With so many platforms to choose from today and almost continual literature being produced around the idea of social media results for companies, it's impossible to ignore the power this platform has.
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Many brands use social media influencers to help sell their products and services, and we don’t expect this trend to stop. In fact, 70% of U.S. businesses increased their influencer marketing budgets in 2018.
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It's not unusual for national brands to work with local businesses to advertise and create better brand awareness. Believe it or not, the smaller affiliates or associated companies don't even have to carry the entire cost of that advertising. Instead, national brands often set aside a budget entirely for this process.
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With all the trouble Facebook has been in lately for its breach of privacy, it is no surprise that the social media platform is making changes to how it collects and uses customer data. If your business is an advertiser on Facebook, these changes could affect your targeted prospects, and ultimately, your social media advertising strategy. However, this does not mean you should stop advertising on Facebook – you just may need to restructure things a bit. Here’s what you need to know.
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As Drake's "In My Feelings" song tops the charts and Shiggy's viral "In My Feelings" Challenge continues to injure those seemingly desperate for online fame, I find myself in my feelings (go figure) about the concept of empathy.
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Your competitor is only a click away. What does that mean for your customers? That it’s all too easy to find an Option B, or C, or D, or Z. What does it mean for you? That building real loyalty is a must. The companies that go above and beyond to demonstrate excellence in terms of service, products, and value-adds retain customers who aren't as quick to click.
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Iconic brand creator Henry Ford once said, "Stopping marketing to save money is like stopping your watch to save time." Ford wasn't wrong. You can't just quit marketing your products or services, even when it seems like advertising dollars are harder to come by all of the time.
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Instagram has launched its own social media video-based app: Instagram TV, or IGTV, which allows users to share vertical videos that can be up to one hour long. This is a great alternative for those who enjoy the Instagram Stories feature but wish they could post longer videos (that won’t disappear after 24 hours) without having to post to YouTube, for example.
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