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THAT Blog: Digital & Inbound Marketing | Web Design WPB

Why Should I Hire a Marketing Agency for My Small Business?

Jun 21, 2018 12:00:00 PM

If you're like most small businesses today, your marketing program could be stronger. There often simply aren't enough hours in the day to accomplish everything, and marketing tends to get shoved to the back burner. After all, a good marketing program requires in-depth knowledge of traditional approaches as well as an understanding of how to do digital marketing in today's landscape - including the technology needed to implement a solution and the time it takes to do so.

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Can Social Media Increase Your Sales?

Jun 20, 2018 1:36:04 PM

Every successful business understands the importance of using social media as part of their marketing strategy. Whether it’s a large conglomerate like Starbucks or a locally owned shop, companies are targeting the more than 2.4 billion active social media users. But can social media really help boost sales? Here’s how you can use social media to increase your company’s sales.


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10 Tips for Writing a Marketing RFP

Jun 20, 2018 11:21:00 AM

Finding that perfect agency to handle all your marketing needs - it's even more important in today's fast-paced business world than ever before. A request for proposal, or RFP, is the traditional model. It gives you a chance to build an ongoing relationship with a company that can respond to your particular needs - and what's more, it means less work in the future. In fact, you may be able to avoid the request process entirely every time you need marketing services.

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What Is Your Hotel Marketing Mix?

Jun 18, 2018 11:18:00 AM

The world of travel and tourism has always been a competitive one; easy and ubiquitous access to the internet has only intensified this. It has also changed how people learn about your property, making the need for a more effective hotel marketing plan all the more essential.

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Where Should You Use Instagram Hashtags – in the Post or Comments?

Jun 15, 2018 5:01:34 PM

As of late, Instagram has done some tweaking of their algorithm which is making competition for visibility on the platform much tougher. According to our Facebook connections, this is a deliberate move to help reduce the spammy and less relevant behavior of certain Instagram accounts. With this algorithm change has come a fad of people trying to get fancy with hashtag placement in order to game the system. While trying different tactics is always recommended, we need to be clear that managing a personal Instagram account is much different than managing a brand account. What works for the fun food images on your personal Instagram account may not work the same way for the law firm’s business profile that you are trying to build. The trend of putting the hashtags in the comments came about as a way to keep Instagram captions looking clean, but then soon people realized that hashtags in comments were also discoverable by Instagram’s algorithms. From there, those rascally “growth hackers” decided the hottest tactic to trick the system is to swap out and edit your hashtags to surface your content for more terms. Exhausting, especially if you have to work at scale!

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10 Reasons to Add an Agency to Your Marketing Team

Jun 12, 2018 3:41:00 PM

You have a great business, and you deliver terrific products and services. When it comes to marketing your company, though, maybe it’s not going as smoothly as you'd hoped. The in-house marketing people (or person) are (or is) doing a good job, but there's so much more to do!

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How to Get a Better Marketing RFP Response

Jun 12, 2018 10:36:00 AM

Your goal with an RFP for digital marketing? Connecting with a digital marketing company who can actually meet your needs. The reality? In most settings, it's a frustrating nightmare that not only becomes a massive waste of your time and resources, but also leaves you shaking your head, wondering how your next campaign is going to get off the ground. How can you get the marketing RFP response you need to make your dream campaign a reality? It's easier than you think.

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How to Increase Hotel Occupancy Midweek

Jun 7, 2018 9:02:00 AM

Your weekend bookings are amazing. Too bad every day can’t be Friday, Saturday, or Sunday! Unfortunately, the average Wednesday is lackluster, even during peak season. How can you get your hotel occupancy rate up, even during the middle of any given week? Here are some hotel marketing ideas that may help.

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Attract Top Marketing Agencies With Your RFP

Jun 6, 2018 9:00:00 AM

Grabbing the attention of top marketing agencies can only mean one thing to your company: better results. Wondering how to make it happen? For many, it's all in the RFP, and when you build a better RFP, you drive toward your goals more effectively and efficiently. Sound like it's a bit out of your league?

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How to Do SEO Writing Right

Jun 5, 2018 8:39:14 PM

Wondering how to do SEO writing right? Even as a Content Strategist tasked with SEO writing for THAT Agency, I find myself wondering the same thing. If Google isn’t changing the character length on meta descriptions (and then changing it back), the search engine giant is rolling out algorithm changes like mobile-first indexing.

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