THATBlog

3 Reasons Email Is Not Dead

Anyone who tries to tell you that email is dead is dead wrong. Email is not dead. Here are three reasons why email marketing is still alive and well:

How to Increase Your Dealership’s Facebook Targeting

Facebook is a phenomenal global force, and if you aren’t utilizing it to help increase car sales, you are missing out on an exceptionally potent marketing tool. But, given its immense scope, social media marketing for car dealerships can be challenging, especially when it comes to creating the perfect Facebook ads to draw new customers in.

THAT Agency Launches User-Friendly Website for iVox Solutions

WEST PALM BEACH, Fla. - iVox Solutions, a business process and logistics outsourcing company headquartered in Port St. Lucie, Fla., partnered with the digital marketing agency THAT Agency to launch a new website at www.ivoxsolutions.com.

How to Track the ROI of Your Marketing Agency

Tracking marketing ROI is elusive. There are a variety of factors to consider: What specific metrics do you monitor? When do you measure? Strategies can often take a number of months to take full effect, and agencies course-correct and enhance their tactics regularly. It’s also true that there are a number of elements that are outside the marketing agency’s control (e.g., search engine algorithm changes) that can have an effect on results.

Tips for Dealership Walkthrough Videos

With technology as advanced and as easily available as it is, there is now no excuse not take advantage of the digital auto dealership marketing opportunities available - especially dealership walkthrough videos.

Advertising On Waze As a Small Business, The Options and Competition

Like many small business marketers, you are constantly looking for ways to expand on your digital footprint and drive traffic to your storefront. It can be a tough task to not only weed through all the marketing options and platforms out there, but also show an ROI or trend line on tactics and campaign efforts. With that in mind, this post will speak specifically to vetting advertising on Waze, the options, its competition and tracking so you can decide if this is a good channel to invest in.

The Anatomy of a Super Blog Post

You can do it! You can make blogging part of your digital content strategy. It doesn't take superhuman powers to write blog post content. However, it does take some time and research. The good news is, if you do it right, your business can look like a superhero to your ideal customers.

5 Questions to Ask Your Marketing Agency About Your SEO Strategy

All small business owners should know how to market their businesses, and a lot of that has to do with SEO strategy. SEO stands for search engine optimization, and if you use it correctly, it can help to increase your leads (and sales). But SEO is a much-misunderstood component of marketing strategy, and thus one of the most neglected aspects of a business’s digital presence.

Facebook is Removing Powerful Ad Targeting Options – Here’s What to Do!

The digital world is rumbling as a result of the recent Facebook data scandal. A quick synopsis is that Facebook essentially allowed a third party to collect and use data in a way that could have influenced U.S. voters. This is why we can’t have nice things!

As the smoke clears from this fiasco, Facebook is left with a tough choice in what to do to prove to people that the company is serious about data security and privacy. After all, if users don’t TRUST Facebook, then they won’t USE Facebook. And if users leave Facebook, there won't be anyone left to advertise to on Facebook.

The Most Important Thing You Need to Sell More Cars

You want to sell more cars. That makes sense, of course. If you own a car dealership, your first priorities are serving customers, moving inventory and making a profit. But that’s easier said than done, especially in today’s ultra-competitive market. When traditional hard-sale, high-pressure tactics fail to net results, what can you do? Listen. Yes, really!