Do you understand how content marketing works? SEO and content marketing can be impenetrable to small businesses that are just finding their footing. You're concerned with so many other factors in your business that it becomes easy to overlook one of the biggest advantages you can develop.
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If you utilize Facebook as part of your digital marketing strategy, you may already be familiar with the platform's Campaign Budget Optimization ads. Campaign Budget Optimization (CBO) automatically distributes your budget to the best performing ad set, not just the top performing ad. The social network rolled out these new ads back in 2018, but many advertisers have ignored the option. However, starting in September 2019, Facebook will make CBO the default setting for many accounts. Therefore, advertisers will no longer be able to control budgets on the ad-set level, as budgets will be set at the campaign level. To help you understand how this will impact your social media marketing, let’s take a closer look at CBO.
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What is the most effective digital marketing strategy? We’re going to give you an answer that frustrates you: it depends! The answer should be guided by your overall business strategy and the goals you want to achieve with marketing and advertising initiatives. There’s no one-size-fits-all, magic bullet strategy to produce results. That said, there are several strategies that can help you transform your campaigns. The key is adapting and leveraging them to meet your needs.
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It’s time for a new website or a redesign: this is an exciting time for your business! Intuitive, attractive, easy-to-use websites are a must have for reaching current and potential clients/customers, converting leads, and ensuring satisfaction throughout every stage of the buyer’s journey. The first step along your website journey, though, is writing an RFP for web design. Why is this so important - and how do you do it?
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Creative marketing campaign ideas aren't happenstance -- at least, the worthwhile ones aren't. While creativity is often painted with a serendipitous brush, marketing takes strategy. The following strategies have been proven to get the creative juices flowing toward marketing campaign gold.
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The website user experience often becomes a mess on mobile devices. Why is this? You may design with mobile in mind, but maybe you should be designing mobile first. Are you contextualizing your site's visual elements? Are you not hooking a customer with informative text quickly enough? Mobile web design is very specific since you don't have a lot of space to convey information. How you deliver that information is paramount.
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You’ve just celebrated your new website launch! Look at that beautiful site and all those user-friendly functions! It’s exciting - but if you’re tempted to kick back and relax, remember that the fun is only just beginning. The next steps involve ensuring that this new asset works as hard - and as smart - for your brand as possible.
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WEST PALM BEACH, Fla. — SSI Petroleum, a Central and South Florida wholesale petroleum distributor with more than 50 years of industry experience, partnered with the web development professionals at THAT Agency to launch a new website.
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The attorney advertising days of putting an ad in the Yellow Pages and watching the business flow in are over. Today, businesses - including law firms - must compete in the digital arena. Organic search is beneficial, but it is often not enough to create a steady influx of leads. Paid search techniques, such as pay-per-click (PPC) campaigns, can help your practice achieve its growth goals. What do you need to know about PPC for lawyers?
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Once you have made the decision that it's time for a new website or a website redesign, there are a few things that you need to think about to set you and your web design agency up for success with your new website.
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