Overwhelmed by the thought of developing a comprehensive - ultra-effective - hotel marketing plan? It is a major endeavor, but one with the potential for significant returns on your investment and time. Ready to increase your visibility, traffic, conversion rates, and profits? We thought so!Read >
You may have heard the buzz: Blogs are relics. Blogs are dinosaurs. Blogging is dead. It’s true that the internet world saw an explosion in this medium a decade ago: thousands of new blogs, from mommy blogs to fan sites, popped up every day. But did the genre “jump the shark,” so to speak, and become irrelevant?Read >
WEST PALM BEACH, Fla. - The team at Better Outcomes Now (BON), the web application of the Partners for Change Outcome Management System (PCOMS), partnered with the team at THAT Agency, South Florida's preeminent digital marketing agency, to launch a new website at betteroutcomesnow.com.Read >
If you are a business, you must have social media as part of your marketing strategy. However, it takes more than just creating social media accounts to garner brand awareness. You need to have a strategy to build a following, encourage engagement and have a strong social media presence. Here are four ways your business can create a strong social media presence.Read >
Digital marketing can drive your company’s growth and profitability, helping you accomplish mission-critical goals. But should you outsource marketing to an external marketing team or handle your marketing internally?Read >
When you run as many Facebook ads as we do, you will undoubtedly have a few ads get denied by Facebook’s system. It can be scary and frustrating when you get an ad denied. Facebook’s system is very sensitive and is focused on protecting consumers from ads that are offensive, harassing or inflammatory. While this is a great protocol to have in place, it also can be triggered by harmless ads that simply have wording that MIGHT be misconstrued by someone. Essentially, Facebook wants you to be able to hyper-target individuals with your content, but not single them out with your message by an identifying characteristic. Kind of weird, right? My biggest issue with this system is that, when denying your ad, it doesn’t give you any kind of insight on how to fix it. Well, you are in luck. I did some digging and found out exactly why Facebook denies ads and some examples of how to fix your ads so they will be approved.Read >
One of the difficult aspects of trying to make a hotel more profitable is that you have to wear a number of hats. You have to be able to juggle accounting with HR with PR. Leveraging hotel online marketing is one more - potent - trick you can pull out of your hat. Here we’re going to break down hotel SEO, so you can enhance your internet presence - and increase your direct bookings.Read >
Is WordPress a key tool for executing your content marketing strategy? Is a day without sunshine like, you know, night? If these truisms ring true for you, then you've probably heard about WordPress' Gutenberg project.
If not, here's a quick synopsis: The Gutenberg project is a new editing environment scheduled to launch in WordPress sometime this year. Marketers are questioning whether Gutenberg will have a positive impact on how they blog for business or if the new editor will disrupt the implementation of their content marketing strategies.
At this point, only one thing is certain: WordPress' Gutenberg project is important. Here's why.Read >
You know content is important; you can’t go far in the marketing world without tripping over the “Content is King” refrain. But you may be hesitant about embarking on a partnership with a content marketing agency or your expectations may not be clear.Read >