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THATBlog

THAT Blog: Digital & Inbound Marketing | Web Design WPB | online marketing

Have You Hopped on the Influencer Marketing Train Yet?

Mar 16, 2022 6:49:00 AM

 

Back in 2017, influencer marketing really picked up. Well, it's now an $8 Billion industry.  And it’s not slowing down.  At first, like many new things, people thought it was a fad. It has since been following the 'adopter curve', meaning that there are a few categories of adopters: innovators, early adopters, early majority, late majority, and laggards. The general consensus is that we are still in the early majority category. Many companies, especially brands, have gone past realizing the potential of influencers to the point of utilizing them and spending serious marketing dollars on them. But many other brands still haven't committed any portion of their marketing budgets to influencers. 

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Marketing vs. Advertising Agencies

Feb 23, 2022 6:45:00 AM

Alright, everyone wants to grow their business. Growth is the default setting for most people. If we don't feel like we're moving forward, learning new things and improving, then we feel stuck. In the business world, if you're not growing and improving, then you're losing to the competition. Now, both marketing agencies and advertising agencies are designed to help your business grow. But, which one is right for you? Well, it all depends on your goals. In this article we dive into the marketing vs. advertising agencies conversation. 

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How Much Should You Pay for Online Marketing?

May 14, 2021 11:44:00 AM

When running a business, one of the most concerning components in your budgeting is how much is the 2021 B2B marketing spend by industry.

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