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THAT Blog: Digital & Inbound Marketing | Web Design WPB | Email Marketing

A Quick Overview of Dynamic Email Marketing in 2020

Jan 2, 2020 9:45:00 AM

People are often surprised at how effective email marketing is today. While some are under the impression that email died off a few years ago, these people are gravely mistaken. Email consistently pulls in a higher return on investment than other digital marketing tactics, including social media marketing and pay-per-click advertising. While it can be tricky to put together a great email campaign, dynamic email marketing can open the door to doing just that - even, or especially, in 2020.

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4 Reasons Why Email Marketing is Still Relevant in 2020

Dec 3, 2019 12:58:00 PM

Why are we talking about email marketing in 2020… isn’t email dead? No! Not by a long shot. In fact, it’s not only alive and well, it can take on other digital marketing techniques and outperform them. It’s a great way to engage your audience and boost overall business results.

Here are four reasons to pursue email marketing in 2020:

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Signs of Email Fatigue

Aug 2, 2019 2:00:29 PM

If you are researching the signs of email fatigue, chances are you have already noticed a negative trend in your email marketing engagement metrics. By understanding the signs and causes of email fatigue, you can take action to get your email engagement metrics back on track.

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