As we step into 2024, it's abundantly clear that traditional B2B content strategies may no longer cut through the noise and capture the attention of your target audience. That's where the concept of interactive content marketing emerges as the missing link in your arsenal. Gone are the days of static, one-way communication; welcome to an era where your emails become engaging, interactive experiences that not only connect but also convert!
In this blog, we'll uncover how interactive email marketing is poised to be the game-changing element your B2B content strategy needs in the year ahead.
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As we move into a new year with new marketing trends and strategies, one thing to remember is that mail marketing continues to stand as a stalwart. It continues to drive engagement and revenue for businesses, no matter the size. However, achieving success in this arena requires more than just sending out occasional emails. To truly harness the power of email marketing, businesses are increasingly turning to the expertise of a conversion rate optimization agency.
In this blog, we'll explore the pivotal role a conversion rate optimization agency plays in elevating your email marketing conversion rates and why it's become an essential investment for businesses aiming to thrive in the competitive online sphere.
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The holiday season is not just a time for decking the halls and enjoying festive treats; it's also a golden opportunity for businesses to boost their sales and engage with their audience through strategic holiday marketing campaign ideas.
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At this point, most people, even those with no marketing experience, have heard that email marketing has the highest average ROI. Currently, the most highly referenced stat is: for every $1 you spend on email marketing, you'll make $36. Of course, this is an average, and a stat, so take it with a grain or two of salt, but in the end, email marketing has the potential to be extremely effective in driving your business forward. In this article, our goal is not to help you craft an excellent email. It is to help evade the most common pitfalls of email marketing. So, we're going to look at what we believe to be the most important email marketing mistakes to avoid.
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If you are a new business owner looking to get your company off the ground, or to the next level, then marketing is on your mind. In this area, it might seem like the difference between 0 to 1 is huge. And while that's often the case, when it comes to marketing, you can spin your wheels for a good while and go nowhere if you aren't executing properly. Effort gone to waste at the beginning of your journey as a new business owner is demoralizing, and we don't want that for you. So here is a quick breakdown of marketing for new business owners, and where to focus your energy at the beginning of your journey.
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The digital world gets more competitive for companies on a daily basis, and keeping existing customers engaged while ensuring new customers can find and connect with you is complicated. Email may not seem like a very powerful platform, but the simple reality is that it’s one of the best ways to communicate with existing and potential consumers every single day.
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Email marketing has changed significantly the past few years. As a result, many email marketers today are filled with uncertainty. This is made worse by organizations protecting their own strategies as if they're top secret. This layer of secrecy prevents the sharing of knowledge and best practices. The good news is, the email marketing team at THAT Agency has put together this article containing the most frequently asked email marketing questions and answers.
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People are often surprised at how effective email marketing is today. While some are under the impression that email died off a few years ago, these people are gravely mistaken. Email consistently pulls in a higher return on investment than other digital marketing tactics, including social media marketing and pay-per-click advertising. While it can be tricky to put together a great email campaign, dynamic email marketing can open the door to doing just that - even, or especially, in 2021.
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Don't you just hate it when you're on a mission to get exactly what you need from a store and get out, and an all-too-eager salesperson ambushes you? What about when you have a few questions about a product, but you can't find a salesperson to help answer them? Now imagine that, in either scenario, the proverbial salesperson anticipates your needs, so you receive the right amount of service at the right moment in time. While this might sound like something straight out of The Minority Report, it isn't. It's a reality made possible online with help from lead nurturing tools like HubSpot and Pardot.
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Let's face it. Not every lead you acquire is ready to convert. To earn the trust of those yet-undecided leads, you need to foster or build upon those relationships. In today's digital age, relationship building happens at every stage of the sales and marketing funnel -- from awareness to action. Every touch point, regardless of whether it occurs over the web or over the phone, helps shape a potential customer's perception of your business and its products and services. But how do you convince those yet-undecided leads to take action and buy? That's where a lead nurturing campaign strategy comes in.
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