Amazon may trail behind behemoths Google and Facebook when it comes to ad revenue - but the retail giant is chipping away at their leads. Amazon's ad revenue grew by 250% during the third quarter of 2018, up more than a third year-over-year. More consumers begin their shopping sessions with Amazon than with any other site; there is incredible opportunity here. An Amazon PPC agency can help you fully realize it. How do you select the right partner among PPC companies?
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Amazon is a powerhouse; not only can you buy virtually anything you need or want - from clothes and furniture to tools and groceries - you can use this platform to supercharge your brand’s advertising efforts. Do you have an Amazon advertising strategy? Here’s why you should - and how to get started.
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The attorney advertising days of putting an ad in the Yellow Pages and watching the business flow in are over. Today, businesses - including law firms - must compete in the digital arena. Organic search is beneficial, but it is often not enough to create a steady influx of leads. Paid search techniques, such as pay-per-click (PPC) campaigns, can help your practice achieve its growth goals. What do you need to know about PPC for lawyers?
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If you're working on making sure potential customers find your website, you're likely to run across two marketing terms very quickly: SEO and SEM. They sound a lot alike, and they are quite similar in many ways, but understanding the difference between the two is key to refining your search marketing strategy.
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Paid Search has come a long way since the basic keyword match. Advertisers now have a full toolbox of targeting features that seem to be launching at an increased rate. With the new Google Ads roll out, Google is likely putting the petal to the metal to compete with other media placements like the Facebook Marketplace.
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Incorporating paid search campaigns into your digital marketing strategy is a great way to get a quick boost in results. Unfortunately, there are a lot of companies out there that are getting the short end of the stick with their ppc marketing agency, and this post is geared towards making sure you don’t become one of them! When you’re vetting agencies to manage your pay-per-click campaigns, here are a few things to keep in mind so you can get the most out of your budget, and know exactly what you’re paying for.
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After being teased during the Google AdWords Partners Connect for Auto dealerships in April. The new beta access is now here for the long awaited visual site link ad extensions. Although beta access has been opened to the public, your agency or marketing department may not have direct access to this beta currently. In order to be granted access you will need to contact your Google AdWords rep that is assigned to your account. Our approval process with the AdWords team took over a month, so be sure to get those requests submitted as soon as possible. Although visual site links can be used in many different industries, we will be focusing on the auto industries usage of their capabilities.
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Google AdWords and the Google Display Network provides millions of traffic sessions to advertisers sites every day and is relied upon to drive online leads in many digital marketing strategies. Although optimization or suspension can occur within Google AdWords accounts, the AdWords capabilities have struggled to offer support of optimization to landing pages, A/B testing and an increased user experience. Of course, there have been quality scores to report on these pages but this hasn’t gone much deeper than a scoring system that can impact ad rank and Cost per clicks, but this seem to be moving in a positive direction in the near future. With recent Meetups and conferences like the Google Next Event on May 23rd, 2017 it is apparent that AdWords is taking these landing page issues head on with new capabilities and betas.
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As a marketing manager or salesman at a car dealership, you understand that being top of mind and center stage for individuals searching for cars is of the upmost importance. With that in mind, choosing to invest in pay per click advertising is an easy choice to achieving those goals.
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If you are running PPC strategies for a company of any size, chances are you have thought about increasing your Pay Per Click budget. Yes, increasing your budget will typically lead to more impressions, traffic and even goal completions. But before you turn up the dial on spend, here are some easy questions to ask on maximizing and stretching your PPC dollars for a better ROI.
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