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THATBlog

THAT Blog: Digital & Inbound Marketing | Web Design WPB | Inbound Marketing

What's New in Inbound Marketing for 2021?

Nov 19, 2020 1:15:00 PM

Your 2021 inbound marketing strategy needs to be based around high-quality content. It should be content that's researched, well written, and well presented. The amount that's out there is staggering, so you need to ensure your content doesn't just capture a visitor's attention. It should also engage them and encourage them to take the next step. Let's go through the ways to get this done:

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What Is Keyword Mapping and Why Is It Important?

Mar 9, 2020 1:37:00 PM

As an inbound marketing agency, we’re constantly exploring businesses’ goals and how to help them achieve the ideal level of awesomeness they have in their heads.  However, often times when we ask a client what their goals are, their answer is, “I want my website to rank number one on Google”.  While this answer uncovers a few misconceptions about search engine optimization (SEO), I’m not going to focus on that.  Instead, I’m going to dive deeper into keyword mapping and explain why it’s important to get the right pages on your website to show up for the right searches.

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How to Choose an Inbound Agency

Jan 27, 2020 5:24:20 PM

Choosing an inbound marketing agency is a big decision -- one that you, as a business owner or chief marketing officer, cannot afford to take lightly. Outsourcing your inbound marketing to experts can save you and your team precious time and headache. However, outsourcing that work to amateurs can have quite the opposite effect. How do you know what to look for in an inbound agency partner? Read on.

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7 Tips for Hotel Digital Marketing Campaigns in 2020

Jan 21, 2020 3:46:00 PM

Whether you’re the manager of a destination resort or the owner of a boutique hotel appealing to a specific type of guest, your hotel digital marketing strategy sets the stage for how your guests perceive their potential stays. Online travel agents (OTAs) are a great way to get the exposure, but they don’t help you get more direct bookings.

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4 Reasons Why Email Marketing is Still Relevant in 2020

Dec 3, 2019 12:58:00 PM

Why are we talking about email marketing in 2020… isn’t email dead? No! Not by a long shot. In fact, it’s not only alive and well, it can take on other digital marketing techniques and outperform them. It’s a great way to engage your audience and boost overall business results.

Here are four reasons to pursue email marketing in 2020:

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6 Ways Video Marketing Will Grow Your Business in 2020

Nov 21, 2019 8:45:00 AM

Did you know that Facebook generates 8 billion (yes, with a B) video views on an average day? The demand for video is there - and only growing as we approach 2020. But the last thing you want to do is clutter news feeds with poorly produced, irrelevant, and annoying videos people will just scroll past. Video is important, but as brands, we need to keep our standards high. Before jumping on video as one of the top 2020 digital trends, consider how you will use the medium to grow your business.

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3 Biggest Blogging Mistakes for Businesses

Sep 29, 2019 8:06:43 PM

The purpose of a business blog is twofold: it should provide ideal customers with useful information related to a business' products and services, and it should increase organic search traffic to a business' website. Unfortunately, the three biggest blogging mistakes for businesses can negate the purpose of blogging to begin with. Read on to find out if your business blog is guilty of one or more of these blunders.

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How to Build a Digital Marketing Funnel

May 10, 2019 2:07:00 PM

This is not exactly a newsflash, but it bears emphasizing: the traditional marketing funnel needs an update for the 21st century. While it’s not completely obsolete, it does not fully encompass the journeys that leads and customers take as they interact with brands. A digital marketing funnel is more closely aligned with the more circuitous route consumers take online.

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Why Inbound Is So Effective for Marketing Law Firms

Feb 25, 2019 1:34:00 PM

Fighting for the interest and attention of consumers is, if not a losing battle, then at least a fierce (costly) one. Inbound marketing is different: you are shifting the dynamic and drawing customers to you. When it comes to your law firm marketing strategy, it can be a much more effective avenue to explore. What do you need to know?

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3 Tips for Generating Online Leads Organically

Jan 31, 2019 11:52:32 AM

The question of how to generate leads is at the top of every marketing and sales professional’s mind. Leads are critical to ensure people are attracted to your business, that they engage with you, and that they convert and complete a purchase or transaction.

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