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THAT Blog: Digital & Inbound Marketing | Web Design WPB | Inbound Marketing

How to Implement Marketing Automation

Dec 26, 2018 4:11:00 PM

In the fast-paced and ever-evolving world of marketing, you rarely (read: never!) have the luxury of kicking back and relaxing. There’s always clients to engage, campaigns to plan, tactics to implement, data to analyze, strategies to tweak... Makes you tired just thinking about it! But while you need to have your head in the game, digital marketing automation can help take a variety of tasks off your plate so you can focus on mission-critical goals.

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What Is Inbound Strategy?

Nov 29, 2018 3:28:00 PM

If you do any reading about marketing, you will run into the concept of inbound vs. outbound strategies early on. They are pillars of the marketing world.

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Finding Native Advertising Opportunities

Aug 29, 2018 8:30:00 AM

If your advertising efforts have been providing a low click through rate or poor return on investment, you may want to consider reviewing where those ads are being shown. Looking at the full picture of the user experience can be a valuable step in understanding why creative is or is not performing well. The problem could potentially be influenced within the places or the format your advertisements are displaying.

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3 Reasons Email Is Not Dead

Apr 24, 2018 10:57:00 AM

Anyone who tries to tell you that email is dead is dead wrong. Email is not dead. Here are three reasons why email marketing is still alive and well:

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6 Automated Emails to Send in 2018

Jan 17, 2018 8:03:00 AM

It’s 2018 and email is still a thing in the world!  For those of you who thought it would die out in the last couple years, it’s important that you hop back on the bandwagon.  Email marketing isn’t going anywhere, but the way marketers connect with their audience through the inbox is changing and a rapid pace. 

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10 Ways to Optimize Your Pinterest

Jan 8, 2018 4:15:43 PM

Pinterest just celebrated reaching over 200 million users making this social media platform a force to match. Pinterest began in 2010 and has witnessed explosive growth over short period of time. If used properly, you can drive traffic to your website helping customers find you and convert. Are you getting the most of your presence on Pinterest? If not, here are 10 tips to optimize your Pinterest business account:

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Why Ongoing Website Maintenance Drives Marketing Success

Dec 27, 2017 8:06:00 AM

Whether you recently launched a new website or just finished a redesign, you’re probably happy that the long-winded journey to a new site is finally finished.  Unfortunately, there’s no such thing as a perfect website and your work is never really “over”.  Whether you take on the workload in-house or outsource to an agency, ongoing website maintenance is what empowers your digital marketing to succeed and generate a positive ROI.

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What is a Dynamic Website?

Dec 26, 2017 8:02:00 AM

So there I was, siting at the computer with my forehead on the keyboard trying to figure out the best headline for the homepage.  This is the first message users will see when they visit the site, it needs to be perfect for everyone!  I lifted my head and saw the jumbled letters across the screen and held down backspace for a seemingly endless moment.  Without a dynamic website, you might find yourself in this situation.

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The Story Behind Your Email Marketing Metrics

Dec 26, 2017 7:05:00 AM

Email marketing is tricky and unfortunately, it’s not getting any easier.  Brands everywhere are sending emails that fight for your audience’s attention in the inbox, and standing out has never been harder.  If you’re like me, you have the list of industry email marketing benchmarks bookmarked to see how your campaigns match up, but what do these numbers really mean?

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Blogging for Business Growth

Dec 25, 2017 8:27:00 PM

I’m sure you’ve been told hundreds of times that you should be blogging for your business if you want to make sure your site is relevant to your audience.  Heck, it might have been from a post I wrote previously.  Yes, blogging is important, but just because you write a bunch of articles doesn’t mean you’ll get readers or even generate revenue from what you publish.

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