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THAT Blog: Digital & Inbound Marketing | Web Design WPB | Inbound Marketing

How to Build a Digital Marketing Funnel

May 10, 2019 2:07:00 PM

This is not exactly a newsflash, but it bears emphasizing: the traditional marketing funnel needs an update for the 21st century. While it’s not completely obsolete, it does not fully encompass the journeys that leads and customers take as they interact with brands. A digital marketing funnel is more closely aligned with the more circuitous route consumers take online.

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Why Inbound Is So Effective for Marketing Law Firms

Feb 25, 2019 1:34:00 PM

Fighting for the interest and attention of consumers is, if not a losing battle, then at least a fierce (costly) one. Inbound marketing is different: you are shifting the dynamic and drawing customers to you. When it comes to your law firm marketing strategy, it can be a much more effective avenue to explore. What do you need to know?

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3 Tips for Generating Online Leads Organically

Jan 31, 2019 11:52:32 AM

The question of how to generate leads is at the top of every marketing and sales professional’s mind. Leads are critical to ensure people are attracted to your business, that they engage with you, and that they convert and complete a purchase or transaction.

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How to Implement Marketing Automation

Dec 26, 2018 4:11:00 PM

In the fast-paced and ever-evolving world of marketing, you rarely (read: never!) have the luxury of kicking back and relaxing. There’s always clients to engage, campaigns to plan, tactics to implement, data to analyze, strategies to tweak... Makes you tired just thinking about it! But while you need to have your head in the game, digital marketing automation can help take a variety of tasks off your plate so you can focus on mission-critical goals.

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What Is Inbound Strategy?

Nov 29, 2018 3:28:00 PM

If you do any reading about marketing, you will run into the concept of inbound vs. outbound strategies early on. They are pillars of the marketing world.

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Finding Native Advertising Opportunities

Aug 29, 2018 8:30:00 AM

If your advertising efforts have been providing a low click through rate or poor return on investment, you may want to consider reviewing where those ads are being shown. Looking at the full picture of the user experience can be a valuable step in understanding why creative is or is not performing well. The problem could potentially be influenced within the places or the format your advertisements are displaying.

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3 Reasons Email Is Not Dead

Apr 24, 2018 10:57:00 AM

Anyone who tries to tell you that email is dead is dead wrong. Email is not dead. Here are three reasons why email marketing is still alive and well:

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6 Automated Emails to Send in 2018

Jan 17, 2018 8:03:00 AM

It’s 2018 and email is still a thing in the world!  For those of you who thought it would die out in the last couple years, it’s important that you hop back on the bandwagon.  Email marketing isn’t going anywhere, but the way marketers connect with their audience through the inbox is changing and a rapid pace. 

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10 Ways to Optimize Your Pinterest

Jan 8, 2018 4:15:43 PM

Pinterest just celebrated reaching over 200 million users making this social media platform a force to match. Pinterest began in 2010 and has witnessed explosive growth over short period of time. If used properly, you can drive traffic to your website helping customers find you and convert. Are you getting the most of your presence on Pinterest? If not, here are 10 tips to optimize your Pinterest business account:

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Why Ongoing Website Maintenance Drives Marketing Success

Dec 27, 2017 8:06:00 AM

Whether you recently launched a new website or just finished a redesign, you’re probably happy that the long-winded journey to a new site is finally finished.  Unfortunately, there’s no such thing as a perfect website and your work is never really “over”.  Whether you take on the workload in-house or outsource to an agency, ongoing website maintenance is what empowers your digital marketing to succeed and generate a positive ROI.

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