THATBlog

Psychology in Marketing: 3 Easy Tips

Marketing, sales , and psychology go together like Jerry, George, and Kramer. Marketing, when done right, can be the way in which you make your business stand out from the rest. There is a science to marketing, just as there are data-backed strategies to sales, but the art is where the best separate themselves. In this post, we're going to take a look at three simple things you can do with your business to differentiate yourself and create a memorable experience that your clients or customers would be happy to repeat.

Is Content Marketing Effective for my Business?

Is content marketing effective for my business?

Content marketing is a dynamic approach that focuses on creating and sharing blogs, articles, whitepapers, videos, social media posts, podcasts, webinars, images, infographics, and other assets. The goal is not to explicitly promote your brand but rather to build trust, credibility, and authority among your audience while stimulating interest in your products/services. In short: You become the solution. 

Social Media Marketing vs Content Marketing

Today’s market and business landscape is more diverse, more competitive, and more complex than ever. As a result, digital marketing campaigns must create an integrated approach that allows brands to reach their customers and engage their prospects, leads, and customers across a variety of channels and platforms. While a cohesive approach is a must when it comes to winning over your audience, it is important to understand the differences between key players in the game.

Marketing For New Business Owners: What You Should Prioritize

If you are a new business owner looking to get your company off the ground, or to the next level, then marketing is on your mind. In this area, it might seem like the difference between 0 to 1 is huge. And while that's often the case, when it comes to marketing, you can spin your wheels for a good while and go nowhere if you aren't executing properly. Effort gone to waste at the beginning of your journey as a new business owner is demoralizing, and we don't want that for you. So here is a quick breakdown of marketing for new business owners, and where to focus your energy at the beginning of your journey. 

Easy Tips for Using Social Media for Your Business

How much time do you spend on social media every day? How many times do you check Facebook, Instagram, Snapchat, Twitter, or TikTok?

As of 2022, we spend an average of 147 minutes – almost two and a half hours – scrolling through our favorite platforms. We all know how easy it is to go from TikTok to TikTok, for example, dipping or wading through content that runs the gamut from silly, fun, and entertaining to informative, profound, and thought-provoking.

Best Practices for Facebook Live Videos 

Facebook Live video is a league of its own. A completely different strategy needs to be put in place in order to deliver a successful Facebook Live video, and even with a good concept, it can be tricky to really get what you want out of it.

The first thing to keep in mind is to be realistic. Testing out this concept is the best way to learn what works and what doesn’t. But don’t just use it because it's there. Have a purpose for all Live Videos and make sure you stay on brand. Here are the 7  best practices for Facebook Live Videos:

Marketing vs. Advertising Agencies

Alright, everyone wants to grow their business. Growth is the default setting for most people. If we don't feel like we're moving forward, learning new things and improving, then we feel stuck. In the business world, if you're not growing and improving, then you're losing to the competition. Now, both marketing agencies and advertising agencies are designed to help your business grow. But, which one is right for you? Well, it all depends on your goals. In this article we dive into the marketing vs. advertising agencies conversation. 

Why You Need a Customer Experience Strategy

Let’s step out of our marketing professional roles for a minute, and think about ourselves as consumers. When you are considering a purchase, what matters most to you? The product or service itself? Yes.

Start 2022 Off with Inbound Marketing

5 Ways to Capture Leads in 2021

Lead capture strategy in 2021 is easy to understand and difficult to master. Too many organizations think that the key to capturing leads is to find that one magical approach. Then everything clicks into place, right? A capable digital agency knows that lead captures rely on multiple approaches that are designed to build on each others' strengths.