Social media has become a major part of digital marketing. It's no longer just a place to post pictures—it's where businesses connect with people, build trust, and grow. With new platforms, features, and tools popping up all the time, keeping up with social media trends is one of the best ways for companies to stay competitive and improve their social media engagement.
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When it comes to online marketing, a lot of brands mess up one major thing: how they think about marketing funnel stages. They might have a basic idea of how the funnel works, but the way they use it doesn't always match how real people actually make decisions. That's where buyer journey mapping becomes the missing piece that transforms their entire approach.
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