Marketing, sales , and psychology go together like Jerry, George, and Kramer. Marketing, when done right, can be the way in which you make your business stand out from the rest. There is a science to marketing, just as there are data-backed strategies to sales, but the art is where the best separate themselves. In this post, we're going to take a look at three simple things you can do with your business to differentiate yourself and create a memorable experience that your clients or customers would be happy to repeat.
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B2B content marketing is different from B2 for one simple reason: the customers are different. It sounds obvious – but shifts in strategy are anything but. Think of it like this: You see a candy bar, a shirt, or a pair of sneakers… they look appealing, and you buy! You research big-ticket items, of course, but as they say, people buy based on emotion and justify later with logic.
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There are brands that scream: Look at me! Look at me! I am expensive. I am high-end. The person wearing, toting, and using me is exceptionally discerning and sophisticated! And… look at me!
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A few weeks ago, Google launched a new "Digital Marketing Certification" course meant to help entry-level aspiring marketers to get a better understanding of the world of digital marketing, as well as to help companies better understand their own digital marketing. So, we figured it would be helpful to you, our clients and potential future clients, to summarize and break down the new pieces of information that we have gleaned from the course, as well as look into some information that Google ended up having to correct.
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Your target audience is the one most likely to have an interest in your brand. This is the group most likely to engage your site, share your content, and buy your product or service. Reaching 10,000 people in your target audience will develop more sales than reaching 20,000. Do you know how to reach your target audience? These are the ways to reach your target market that are most important:
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Facebook ads can be a very powerful tool for business when used properly. On Facebook, you're able to streamline your target audience to ensure that you are reaching your potential customers and retargeting people who have already shown an interest in your company. This can be done by creating custom audiences, which is a critical step for any successful Facebook advertising campaign. Let’s take a look at how Facebook custom audiences can help your business.
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Whether you are starting a new business or hoping to expand your existing company into the luxury market, the question on your mind is certainly how to attract the high end consumer? The secret: confidence!
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Who doesn’t love crunching numbers and planning a budget? All right… maybe budgeting marketing spend isn't the most fun project, but it is one of the most critical in terms of your business’ ability to survive and thrive. It can be helpful to analyze B2B marketing spend by industry to see how your numbers align with your competitors. So, let’s get to it!
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Are your advertising costs too high? You're not alone! This critical function often represents a significant challenge for small- and medium-sized businesses, who face a catch-22. After all, you need ads to keep the flow of new customers steady, but with budgets already tight, the last thing you need in 2021 is a growing expense.
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Luxury ads follow many different rules, but there are very specific trends that can be identified for 2021. A luxury advertising agency should be able to tell you not just about these, but about building your brand in the long-term. Indeed, many of these trends foreshadow greater movements in luxury advertising that must be understood as not just a factor of one year, but an evolution across several.
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