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THAT Blog: Digital & Inbound Marketing | Web Design WPB | Marketing Strategy

10 Digital Customer Experience Trends to Watch

Jun 21, 2019 2:14:00 PM

The best plans you have for your brand aren't always realized. Your customer experience strategy doesn't always find the results you seek. Gartner recently surveyed executives and found that only 22% think they have a customer experience platform that exceeds satisfaction goals. Yet 81% of executives believe they'll compete on customer experience in the future.

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How to Create an Amazon Advertising Strategy

Jun 19, 2019 11:29:00 AM

Amazon is a powerhouse; not only can you buy virtually anything you need or want - from clothes and furniture to tools and groceries - you can use this platform to supercharge your brand’s advertising efforts. Do you have an Amazon advertising strategy? Here’s why you should - and how to get started.

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Facebook Campaign Budget Optimization: What You Need to Know

Jun 11, 2019 7:30:00 AM

If you utilize Facebook as part of your digital marketing strategy, you may already be familiar with the platform's Campaign Budget Optimization ads. Campaign Budget Optimization (CBO) automatically distributes your budget to the best performing ad set, not just the top performing ad. The social network rolled out these new ads back in 2018, but many advertisers have ignored the option. However, starting in September 2019, Facebook will make CBO the default setting for many accounts. Therefore, advertisers will no longer be able to control budgets on the ad-set level, as budgets will be set at the campaign level. To help you understand how this will impact your social media marketing, let’s take a closer look at CBO.

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Which Digital Marketing Strategy Is the Most Effective?

Jun 10, 2019 11:22:00 AM

What is the most effective digital marketing strategy? We’re going to give you an answer that frustrates you: it depends! The answer should be guided by your overall business strategy and the goals you want to achieve with marketing and advertising initiatives. There’s no one-size-fits-all, magic bullet strategy to produce results. That said, there are several strategies that can help you transform your campaigns. The key is adapting and leveraging them to meet your needs.

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Creative Marketing Campaign Ideas That Work

Jun 6, 2019 12:15:13 PM

Creative marketing campaign ideas aren't happenstance -- at least, the worthwhile ones aren't. While creativity is often painted with a serendipitous brush, marketing takes strategy. The following strategies have been proven to get the creative juices flowing toward marketing campaign gold.

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How GOT Season 8 Fails to Deliver an Ideal Customer Experience

May 17, 2019 8:45:44 AM

Bear with me, as I'm about to geek out about some of my favorite subjects: marketing and Game of Thrones. But I promise, if you hang in there with me throughout the duration of this article, you will gain a nugget or two of wisdom -- and you don't have to be a fan of Game of Thrones to do so. 

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How to Build a Digital Marketing Funnel

May 10, 2019 2:07:00 PM

This is not exactly a newsflash, but it bears emphasizing: the traditional marketing funnel needs an update for the 21st century. While it’s not completely obsolete, it does not fully encompass the journeys that leads and customers take as they interact with brands. A digital marketing funnel is more closely aligned with the more circuitous route consumers take online.

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5 Secrets for Marketing to Luxury Clients

Apr 26, 2019 10:35:00 AM

In some regards, marketing luxury products is not different than marketing other goods. You must know your audience and craft a compelling story that resonates with them to stimulate demand. But unlike everyday brands, you are delivering more than a product. You are selling the fantasy of a lifestyle, and your techniques must reflect this.

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How to Market Your Law Firm

Apr 24, 2019 11:13:00 AM

The legal field is crowded, particularly in Florida. In the Sunshine State alone, there are more than 78,000 practicing attorneys. And it can seem like you are competing against every last one of them for clients! The question of how to market your law firm isn’t just academic; it’s key to survival and growth.

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Instagram’s New Ad Format to Expand Influencer Marketing Campaigns

Apr 23, 2019 8:00:00 AM

With more and more businesses using influencer marketing as way to garner brand awareness and increase sales, Instagram is responding by refining its influencer marketing tools. The platform recently announced it is developing a new way for brands to sponsor influencer-generated content by creating a new ad type called “Branded Content Ads”.

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