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THAT Blog: Digital & Inbound Marketing | Web Design WPB | Marketing Strategy

Instagram’s New Ad Format to Expand Influencer Marketing Campaigns

Apr 23, 2019 8:00:00 AM

With more and more businesses using influencer marketing as way to garner brand awareness and increase sales, Instagram is responding by refining its influencer marketing tools. They recently announced they are developing a new way for brands to sponsor influencer-generated content by creating a new ad type called “Branded Content Ads”.

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5 Strategies for Successful Law Firm Ads

Apr 16, 2019 1:30:00 PM

Attracting new clients is one of the most significant challenges law firms face: even those who have retainers still need to bring new business in. Developing an effective advertising strategy is essential; you need to make it easy for potential clients to find you - and you need to make sure that they are comfortable placing their trust in you. Law firm ads can help you grow your practice and build a healthy roster of clients.

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Social Media Marketing Tips for Small Business

Apr 5, 2019 8:00:00 AM

Social media is a great way for small businesses to connect and build relationships with existing customers, as well as to find new customers. In fact, 57.5% of people are more likely to buy from a brand they are following on social media. Thus, the time for SMBs to ramp up their social media efforts is now! Here are seven social media marketing tips for small business.

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How Can I Get More Legal Clients?

Apr 4, 2019 9:36:00 AM

The key to success as a lawyer? Is it keen legal insight? Meticulous research? Tenacious negotiating skills? Pizzazz in front of a jury? Yes, all of these are critical - but even with them you will not reach your goals if you don’t have the clients you need to support your firm or practice. It’s that simple. Generating leads and securing new clientele, however, may not seem quite as easy. Here are some tips to help.

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How Do You Promote a Luxury Brand?

Mar 27, 2019 8:47:00 AM

Top luxury brands know they are not selling clothes, hotel accommodations, luggage, jewelry, shoes, or accessories… they are selling a lifestyle.  They are selling a promise, an experience, a story. Customers are not only willing to pay higher prices, they expect to do so in order to get the quality and exclusivity they value. That said, how do you promote your brand and ensure that it captures the attention of the audience you want to target?

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How to Find a Good Marketing Person

Mar 24, 2019 2:21:14 PM

Is your marketing department understaffed? You are not alone in wondering how to find a good marketing person. In a recent study, more than 90 percent of companies surveyed reported a marketing talent crunch. If you are among the many struggling to find and hire qualified marketers to fill key roles, there is hope.

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How Do You Attract High End Customers?

Mar 20, 2019 5:05:00 PM

Whether you are starting a new business or hoping to expand your existing company into the luxury market, the question on your mind is certainly how to attract the high end consumer? The secret: confidence!

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What Is a Niche Luxury Brand?

Mar 14, 2019 2:46:00 PM

For small and emerging businesses in the luxury goods space, the thought of competing against behemoths like Tiffany, Gucci, Chanel, Hermes, and Dior is not only intimidating - it seems impossible. And it will be if you use traditional marketing techniques and try to play on the same field, so to speak. However, when you build a niche luxury brand, you can capitalize on current trends in the market, grow your profits, and most importantly, wow your customers time and time again.

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How to Choose the Right Law Firm Marketing Agency

Mar 8, 2019 1:50:00 PM

From researching case law and precedent to consulting with clients to negotiating with insurance companies and opposing counsel, practicing law is dynamic and multifaceted. Does your approach include attorney marketing? This is key to increasing leads, conversions, and driving your firm to new levels of success.

How do you choose the a law firm marketing agency that will meet your needs?

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5 Law Firm Email Marketing Tips That Really Work

Mar 6, 2019 4:30:00 PM

Given the prominence - and dominance - of social media and other marketing channels available today, email may seem obsolete. In fact, though, the majority of online marketers say that email marketing is one of, if not the, most potent tool in terms of reaching customers/clients, promoting products/services, and seeing a positive return on their investment. Law firm email marketing is a critical part of your overall strategy.

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