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THAT Blog: Digital & Inbound Marketing | Web Design WPB | Marketing Strategy

A Beginner's Guide to Facebook Custom Audiences

Feb 18, 2019 8:15:00 AM

Facebook ads can be a very powerful tool for business when used properly. You are able to streamline your target audience to ensure that you are reaching your potential customers and retarget consumers who have already shown an interest in your company. This can be done by creating custom audiences, which is a critical step for any successful Facebook advertising campaign. Let’s take a look at how Facebook custom audiences can help your business.

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The Luxury Branding Process: A 10-Step Strategy

Feb 15, 2019 3:39:00 PM

Luxury brands typically have many assets, but there is one that is rarely considered - the brand itself. A Nielsen survey found that 59% of customers prefer to buy new products from familiar brands. When it comes to luxury brands, those numbers are even higher, and that makes the initial branding process absolutely essential for luxury companies. How do you build a luxury brand strategy that drives you towards your goals? There are ten critical steps involved.

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2019 Creative Trends

Feb 12, 2019 9:53:54 AM

New year, new designs. New feeling, new vibe. But what are the 2019 creative trends to follow? What trends will flop? For creatives this is an ongoing battle to continue to set and keep on trend without falling behind. Therefore, it is important to not only to find out what your specific clients like but, what are the masses saying about it as well. To understand this, you must do some research to see within your respective industry and outside of it. We want to know, what’s hot and hitting with clients?


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How Does Multi-Touch Attribution Work?

Jan 31, 2019 9:24:00 AM

How does multi-touch attribution work, and how can it help propel your brand towards its most critical goals?

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5 Tips for Marketing to High End Consumers

Jan 29, 2019 12:21:00 PM

High end marketing demands different strategies than more general advertising. Consumer marketing strategies that are used for broad appeal can often backfire and devalue a luxury product. The recognition your brand earns across a large group of people won't translate into value the way recognition across a narrow and precise market will. That's where we'll start:

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How to Build a Luxury Brand

Jan 24, 2019 7:37:00 AM

Do you know how to build a luxury brand? It's completely different from advertising an everyday brand or one that caters to practical considerations. Whereas most advertising relies on breadth of access, luxury brand marketing strategy relies on depth. This is a good place to start.

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How Do You Market a High End Product?

Jan 21, 2019 5:09:00 PM

There are many pitfalls when it comes to marketing high end products. Most of these have to do with antiquated concepts of advertising that no longer hold true for younger generations or that aren't effective because of advancements in technology. Marketing luxury items today demands a willingness to adapt to fresher storytelling and newer concepts of personal choice, exclusivity, and technology.

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5 Luxury Ad Trends for 2019

Jan 10, 2019 2:57:00 PM

Luxury ads follow many different rules, but there are very specific trends that can be identified for 2019. A luxury advertising agency should be able to tell you not just about these, but about building your brand in the long-term. Indeed, many of these trends foreshadow greater movements in luxury advertising that must be understood as not just a factor of one year, but an evolution across several.

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Understanding Color Rebranding: Keeping It Fresh

Jan 3, 2019 4:52:06 PM

Has it been a while since you’ve established your logo, variations, and brand colors, and you want to bring something new to your customers without creating a whole new identity? Just like any person can get a makeover, so can any brand. 2019 is here, and there's no time like the present for a brand refresh of color!

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How to Give Great Feedback to Your Creative Team

Dec 10, 2018 6:19:45 PM

Have you ever been a part of a creative design process with an agency or in-house creative team? How was the feedback stage? Did you have any trouble explaining what was needed? What types of feedback should you use for the best results? 

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