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THATBlog

THAT Blog: Digital & Inbound Marketing | Web Design WPB | Marketing Strategy

How Do You Attract High End Customers?

Jan 28, 2021 9:45:00 AM

Whether you are starting a new business or hoping to expand your existing company into the luxury market, the question on your mind is certainly how to attract the high end consumer? The secret: confidence!

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2020 B2B Marketing Spend by Industry

Jan 11, 2021 12:00:59 PM

Who doesn’t love crunching numbers and planning a budget? All right… maybe budgeting marketing spend isn't the most fun project, but it is one of the most critical in terms of your business’ ability to survive and thrive. It can be helpful to analyze B2B marketing spend by industry to see how your numbers align with your competitors. So, let’s get to it!

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10 Ways to Reduce Advertising Costs in 2021

Dec 3, 2020 10:05:00 AM

Are your advertising costs too high? You're not alone! This critical function often represents a significant challenge for small- and medium-sized businesses, who face a catch-22. After all, you need ads to keep the flow of new customers steady, but with budgets already tight, the last thing you need in 2021 is a growing expense.

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5 Luxury Ad Trends for 2021

Nov 30, 2020 2:18:00 PM

Luxury ads follow many different rules, but there are very specific trends that can be identified for 2021. A luxury advertising agency should be able to tell you not just about these, but about building your brand in the long-term. Indeed, many of these trends foreshadow greater movements in luxury advertising that must be understood as not just a factor of one year, but an evolution across several.

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6 Tips for Marketing to High End Consumers

May 27, 2020 12:21:00 PM

High end marketing demands different strategies than more general advertising. Consumer marketing strategies that are used for broad appeal can often backfire and devalue a luxury product. The recognition your brand earns across a large group of people won't translate into value the way recognition across a narrow and precise market will. That's where we'll start:

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10 Elements of an Effective Marketing Strategy

Mar 26, 2020 4:55:00 PM

Regardless of what product you're selling or what service you're offering, there are key elements to any effective marketing strategy. Here are 10 essential aspects you can't afford to overlook:

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How to Create an IMC Strategy

Mar 20, 2020 4:42:00 PM

What makes a good integrated marketing communications plan? An IMC strategy should be built calmly and with a lot of input. It should be honest about your organization's position, and know the difference between needs and desires. It should be resourced properly and measured as it runs. Most of all, such a plan is built step-by-step. You'll see why in a second:

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How to Increase Awareness, Engagement, and Conversions

Dec 26, 2019 10:32:00 AM

Your entire online strategy for selling must guide visitors along a path. That marketing funnel leads from campaign to awareness. Understand this as your lead generation. That awareness turns to interest and engagement. You nurture those leads. Finally, those leads commit to sales. The trouble is how narrow that funnel can become as visitors are led step by step. How do you ensure the awareness, engagement, conversion process leads to an outpouring of customers that reflects the resources you've put into it?

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10 Talent Acquisition Strategies for SMBs

Dec 19, 2019 12:57:00 PM

Recruitment marketing for SMBs is often thought of in traditional ways. Some of these still hold true. It's still useful to network, for instance. Talent acquisition strategies have also evolved The same marketing you use to attract and convert customers can be extremely effective in attracting and converting job applicants. There's a way to meld traditional and proven recruitment with modern talent acquisition that brings out the best in both:

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3 Benefits of an eCommerce Subscription Model

Nov 12, 2019 5:04:48 PM

Embracing an eCommerce subscription model is becoming vital for businesses to survive in today's online marketplace. Retailers like Petco, Chewy, and Amazon use eCommerce subscription services to help convert one-off buyers into repeat customers. While there are many benefits to offering subscriptions via your website, this article will discuss the top three advantages of a subscription model.

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