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THAT Blog: Digital & Inbound Marketing | Web Design WPB | Marketing Strategy

2020 Creative Trends in Design

Apr 15, 2020 4:30:00 PM

Over the last several years, the design industry has changed as new trends have come to fruition and become more mainstream. Today, most designs lean towards minimalism, bold colors, and futuristic compositions, and those trends are expected to continue throughout 2020 and beyond. Designers across the globe are bent on discovering new color, font, and design trends that move towards balanced and harmonious patterns. While the creative design trends in 2020 will take some time to reveal themselves, the following are some upcoming trends and concepts to consider for futuristic designs.

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10 Elements of an Effective Marketing Strategy

Mar 26, 2020 4:55:00 PM

There are many key elements of a marketing strategy. Chances are you've read some of them 10,000 times. The obvious ones are repeated so often because they're true. At the same time, when we get so used to hearing these elements, we can begin to miss some of the more important details and lessons. An effective marketing strategy relies on those details that begin to get overlooked. Even the obvious elements run deeper than you think:

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How to Create an IMC Strategy

Mar 20, 2020 4:42:00 PM

What makes a good integrated marketing communications plan? An IMC strategy should be built calmly and with a lot of input. It should be honest about your organization's position, and know the difference between needs and desires. It should be resourced properly and measured as it runs. Most of all, such a plan is built step-by-step. You'll see why in a second:

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5 Luxury Ad Trends for 2020

Jan 10, 2020 4:23:21 PM

Luxury ads follow many different rules, but there are very specific trends that can be identified for 2020. A luxury advertising agency should be able to tell you not just about these, but about building your brand in the long-term. Indeed, many of these trends foreshadow greater movements in luxury advertising that must be understood as not just a factor of one year, but an evolution across several.

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How to Increase Awareness, Engagement, and Conversions

Dec 26, 2019 10:32:00 AM

Your entire online strategy for selling must guide visitors along a path. That marketing funnel leads from campaign to awareness. Understand this as your lead generation. That awareness turns to interest and engagement. You nurture those leads. Finally, those leads commit to sales. The trouble is how narrow that funnel can become as visitors are led step by step. How do you ensure the awareness, engagement, conversion process leads to an outpouring of customers that reflects the resources you've put into it?

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10 Ways to Reduce Advertising Costs in 2020

Dec 23, 2019 10:05:00 AM

Are your advertising costs too high? You're not alone! This critical function often represents a significant challenge for small and medium businesses, who face a catch-22. After all, you need the advertising to keep the flow of customers steady and growing, but with budgets already tight, the last thing you need in your life is another expense.

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10 Talent Acquisition Strategies for SMBs

Dec 19, 2019 12:57:00 PM

Recruitment marketing for SMBs is often thought of in traditional ways. Some of these still hold true. It's still useful to network, for instance. Talent acquisition strategies have also evolved The same marketing you use to attract and convert customers can be extremely effective in attracting and converting job applicants. There's a way to meld traditional and proven recruitment with modern talent acquisition that brings out the best in both:

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3 Benefits of an eCommerce Subscription Model

Nov 12, 2019 5:04:48 PM

Embracing an eCommerce subscription model is becoming vital for businesses to survive in today's online marketplace. Retailers like Petco, Chewy, and Amazon use eCommerce subscription services to help convert one-off buyers into repeat customers. While there are many benefits to offering subscriptions via your website, this article will discuss the top three advantages of a subscription model.

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How to Communicate with Your Target Audience

Nov 7, 2019 5:48:00 PM

Your target audience is the one most likely to have interest in your brand. This is the group most likely to engage your site, share your content, and buy your product or service. Reaching 10,000 people in your target audience will develop more sales than reaching 20,000 out of it. Do you know how to reach your target audience? These are the ways to reach your target market that are most important:

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How to Sell MSP Services

Oct 31, 2019 6:53:00 AM

Managed service providers can make a lot of easy mistakes when it comes to how to sell MSP services. MSP lead generation is often over-complicated. The key to prospective customers is that the complex is made accessible and transparent. They don't always want someone to come in and be in charge; they want someone to help them be in charge. That means nurturing trust and usefulness.

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