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THAT Blog: Digital & Inbound Marketing | Web Design WPB | Marketing Strategy

MSP Lead Generation on LinkedIn

Oct 17, 2019 9:49:00 AM

MSP lead generation on LinkedIn isn't as intimidating as it sounds. If you're already familiar with LinkedIn, you already have a leg up on understanding it. LinkedIn lead generation strategy has more to do with consistency than anything else. It doesn't require a huge resource investment if you already have a strong inbound marketing strategy being implemented.

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What Are the Best Marketing Strategies for IT Companies?

Oct 15, 2019 3:56:00 PM

The best marketing strategies for IT companies build trust. The organizational leaders who make decisions about hiring an IT company are putting their company's future in someone else's hands. They're often entrusting you with their security and reputation, their customer's data and privacy, and even how their business thinks and interacts on a day-to-day basis. That's an incredible responsibility to place in someone else's hands. It's why the most effective marketing strategies for tech companies build relationships that convey knowledge and develop trust at every step.

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4 Steps for IT Marketing Success

Oct 10, 2019 12:37:00 AM

It's true that IT marketing success relies on inbound marketing. Yet many imagine this is an end goal in itself. What do you do with all those sales leads you are generating? Marketing isn't just about producing traffic. It's about doing something with all that traffic. Strategic marketing for IT companies must involve a streamlined conversion process for turning those leads into clients.

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10 Marketing Mistakes Managed Service Providers Make

Oct 8, 2019 10:04:00 AM

A managed services marketing strategy needs communication and coordination. Everyone starts out knowing this, and yet there are many unpredictable ways that these elements can break down. Perhaps you have an unclear idea of the shape of a team you're talking to, or you overlook a strength you should be marketing as a priority. There are a number of MSP marketing mistakes to avoid. Make sure you avoid 10 of the biggest pitfalls:

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Should You Use TikTok to Promote Your Brand?

Oct 4, 2019 8:10:00 AM

The social media app TikTok seems to have exploded out of nowhere with more than 1 billion downloads in its first year. With such tremendous growth, it’s no surprise that marketers are wondering if it is beneficial to advertise on TikTok. Let’s unravel the mystery of how to use TikTok and determine whether the platform is worth including in your brand's social media strategy.

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How to Create a Managed Services Marketing Plan

Oct 3, 2019 9:12:00 AM

A managed services marketing plan starts with understanding your business's qualities. How do they fit into your industry? Understand this and you can begin seeing how potential clients perceive your business. This gives you a place to start adjusting your MSP marketing plan – or to create a new one altogether.

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How to Market IT Services

Oct 1, 2019 3:42:00 PM

IT marketing strategies are far more complex than those of most industries. Short-term marketing pushes are not very effective because of the expense of IT services. A business isn't just buying a product or ancillary service. They're choosing to partner with someone who will provide the technological backbone that shapes how their business runs on a day-to-day basis. That makes businesses skittish. They need to be reassured constantly before choosing your services, so an IT services marketing plan requires a long-term approach.

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What Is Lead Attribution?

Sep 26, 2019 4:24:00 PM

Modern branding is changing. No longer does a business rely on their customer making a purchase through a single click to the website. Branding is about forming communities around that brand. Customers are careful about becoming brand loyal. They'll read your content, check out reviews, follow you on social media, and often make dozens of visits to your site before making a purchase. This is what lead attribution seeks to measure and there is more than one marketing attribution model that tells this story.

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How to Analyze Conversion Paths Using Google Analytics

Sep 24, 2019 12:15:00 PM

Customers tend to follow a long conversion path before making a purchase. According to Monster, 95% of visitors will not convert on their very first visit. This makes sense. They have more web analytics tools than ever to comparison shop and check reviews. With everything at their fingertips online, customers also don't feel the pressure of being in a store with a schedule and a salesperson looking at them with the expectation to buy. They can take their time. You'll still be there in a few days.

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Last Click Attribution

Sep 19, 2019 1:37:00 PM

Is last click attribution over-valued? Data driven attribution models tell you how someone clicked onto your website. Perhaps they've visited a dozen times before and regularly read your website content. Is the last time they visited your site really the route that closed them on a sale? That doesn't give credit to all the other interest they've shown. It means a last click model could be misleading you.

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