×

THATBlog

THAT Blog: Digital & Inbound Marketing | Web Design WPB | Marketing Strategy

Blending Realities: Exploring the Convergence of AI, VR, and AR in Marketing Campaigns

Aug 7, 2023 4:29:43 PM

BACKGROUND— Believe it or not, using augmented reality in marketing is older than we expect. The first time AR was used in marketing was back in 2008 for a MINI commercial created by German agencies.

The captivating video showcased how the MINI AR ads were placed in German newsstands, turning the seemingly ordinary newspaper into an extraordinary interactive experience. As readers held up the newspaper to the webcam, they witnessed the MINI Cooper come to life, virtually racing across the pages, accompanied by various engaging animations. This AR campaign was a game-changer, effectively blending reality with virtual elements to create an unforgettable and immersive encounter for potential customers.

Whether you're a digital marketer, marketing director, or simply curious about these immersive technologies, join us on this journey as we uncover the convergence of AR, VR, and AI in shaping the future of marketing campaigns.

Read >

Navigating a Storm: Effective Marketing Strategies During a Recession

Jun 14, 2023 9:59:04 AM

The current economic climate has raised concerns about a potential recession, leading businesses to face numerous challenges. To survive and thrive during an economic downturn, businesses need to adapt their marketing strategies. Understanding the impact of a recession is crucial for making proactive adjustments that can help businesses successfully navigate through challenging times.

Read >

Psychology in Marketing: 3 Easy Tips

Aug 31, 2022 8:00:00 AM

Marketing, sales , and psychology go together like Jerry, George, and Kramer. Marketing, when done right, can be the way in which you make your business stand out from the rest. There is a science to marketing, just as there are data-backed strategies to sales, but the art is where the best separate themselves. In this post, we're going to take a look at three simple things you can do with your business to differentiate yourself and create a memorable experience that your clients or customers would be happy to repeat.

Read >

5 Ways B2B Content Marketing is Different from B2C Content

Aug 16, 2022 4:30:00 PM

B2B content marketing is different from B2 for one simple reason: the customers are different. It sounds obvious – but shifts in strategy are anything but. Think of it like this: You see a candy bar, a shirt, or a pair of sneakers… they look appealing, and you buy! You research big-ticket items, of course, but as they say, people buy based on emotion and justify later with logic.

Read >

What Is a Niche Luxury Brand?

Jul 27, 2022 2:46:00 PM

There are brands that scream: Look at me! Look at me! I am expensive. I am high-end. The person wearing, toting, and using me is exceptionally discerning and sophisticated! And… look at me!

Read >

Takeaways From Google's New Digital Marketing Certificate Course

Jun 15, 2022 6:30:00 AM

A few weeks ago, Google launched a new "Digital Marketing Certification" course meant to help entry-level aspiring marketers to get a better understanding of the world of digital marketing, as well as to help companies better understand their own digital marketing. So, we figured it would be helpful to you, our clients and potential future clients, to summarize and break down the new pieces of information that we have gleaned from the course, as well as look into some information that Google ended up having to correct.

Read >

How to Communicate with Your Target Audience

Apr 12, 2022 5:48:00 PM

Your target audience is the one most likely to have an interest in your brand. This is the group most likely to engage your site, share your content, and buy your product or service. Reaching 10,000 people in your target audience will develop more sales than reaching 20,000. Do you know how to reach your target audience? These are the ways to reach your target market that are most important:

Read >

A Beginner's Guide to Facebook Custom Audiences

Feb 21, 2022 8:15:00 AM

Facebook ads can be a very powerful tool for business when used properly. On Facebook, you're able to streamline your target audience to ensure that you are reaching your potential customers and retargeting people who have already shown an interest in your company. This can be done by creating custom audiences, which is a critical step for any successful Facebook advertising campaign. Let’s take a look at how Facebook custom audiences can help your business.

Read >

How Do You Attract High End Customers?

Jan 28, 2021 9:45:00 AM

Whether you are starting a new business or hoping to expand your existing company into the luxury market, the question on your mind is certainly how to attract the high end consumer? The secret: confidence!

Read >

2020 B2B Marketing Spend by Industry

Jan 11, 2021 12:00:59 PM

Who doesn’t love crunching numbers and planning a budget? All right… maybe budgeting marketing spend isn't the most fun project, but it is one of the most critical in terms of your business’ ability to survive and thrive. It can be helpful to analyze B2B marketing spend by industry to see how your numbers align with your competitors. So, let’s get to it!

Read >