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THAT Blog: Digital & Inbound Marketing | Web Design WPB | Marketing Strategy

What Are Co-Op Ads and How Do They Work?

Oct 15, 2018 6:27:00 AM

The worlds of marketing and advertising are constantly changing. Over the past two decades, both have undergone drastic changes, and with media continuing to shift even today, advertising is just as malleable as ever. Unfortunately, it's just as expensive as ever, too, and coming up with the cash to handle all of your advertising needs can be complex.

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How to Benefit from Intent Marketing

Oct 2, 2018 11:29:00 AM

If a single marketing trend could characterize the past several months, intent marketing is it. This is one space where access to big data is really paying off, and many companies are looking to revamp their entire strategy based on the potential of this concept. It could mean serious rewards for you company, but the key to getting started is understanding what's behind it.

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Top Tips for Franchise Digital Marketing

Sep 20, 2018 6:34:00 AM

Franchise marketing isn't like other types of marketing, especially when it comes to digital strategies. You are contending with a variety of concerns that other business owners simply don't have to worry about. After all, you're not just looking to market your brand. Instead, you're looking at the local marketing of a franchise, complete with regional concerns, community-related plans, and other strategies that must fit into the picture.

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6 Strategies for a Successful Franchise Advertising Co-Op

Sep 10, 2018 12:16:00 PM

Franchise advertising can be fraught with difficulties that many other kinds of businesses cannot imagine. Often, the brand has to come first - but the needs of local franchisees are just as critical. The most effective way to handle co-op marketing is by finding common ground. Only then can you create co-op campaigns that meet the needs of both parties.

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How to Get Local with Your Co-Op Dollars

Sep 6, 2018 11:53:52 AM

Local customers are near and dear to the hearts - and to bottom lines - of every business. National brand awareness is important, but communities are the best way to improve business numbers.

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Finding Native Advertising Opportunities

Aug 29, 2018 8:30:00 AM

If your advertising efforts have been providing a low click through rate or poor return on investment, you may want to consider reviewing where those ads are being shown. Looking at the full picture of the user experience can be a valuable step in understanding why creative is or is not performing well. The problem could potentially be influenced within the places or the format your advertisements are displaying.

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In My Feelings About Empathy as a Marketing Strategy

Aug 6, 2018 7:57:00 AM

As Drake's "In My Feelings" song tops the charts and Shiggy's viral "In My Feelings" Challenge continues to injure those seemingly desperate for online fame, I find myself in my feelings (go figure) about the concept of empathy.

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