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THATBlog

THAT Blog: Digital & Inbound Marketing | Web Design WPB | Campaign Management

CBO in Facebook Ads: Master Campaign Budget Optimization for Better Results

Oct 7, 2024 9:00:00 AM

When running Facebook ads, businesses are always looking for ways to get the most out of their advertising budgets. CBO in Facebook Ads, or Campaign Budget Optimization, is a powerful tool that helps advertisers make the most of their money. Instead of having to decide how much to spend on each ad set, Facebook’s CBO feature automatically distributes the budget to the ads that perform the best. This can lead to better results without all the guesswork. In this blog, we'll explain how CBO in Facebook Ads works, its benefits, and how you can use it to improve your ad performance.

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What is a Drip Campaign: Tips, Examples, and Best Practices

Sep 22, 2024 5:37:31 PM

Let’s be real. When you hear "email marketing," your first thought might be: Oh great, more spam to ignore. But what if I told you there’s a smarter, more strategic way to do email that not only respects your audience's inbox but actually builds relationships and increases sales? Enter the drip campaign.

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What is a Paid Search Campaign and Why Do You Need it?

Aug 15, 2024 8:00:00 AM

Businesses are constantly seeking effective ways to reach their target audience and drive measurable results. One of the most powerful tools at your disposal is a paid search campaign. But what exactly is a paid search campaign, and why is it essential for your business? In this blog post, we'll dive into the details of paid search campaigns, explore their benefits, and explain why investing in one could be a game-changer for your business.

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PPC Management: Optimize Your Ad Campaigns for Maximum ROI

Aug 5, 2024 8:00:00 AM

Have you ever wondered if your PPC ads are truly delivering the results you need? In a digital landscape where every dollar counts, simply running ads isn’t enough—you need to manage them effectively to see a real return on your investment. Without proper PPC management, your budget can disappear fast, leaving you with little to show for it. In this blog, we’ll explore why PPC management is crucial, reveal key strategies, and provide tips to help you make the most of your ad campaigns.

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