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THAT Blog: Digital & Inbound Marketing | Web Design WPB | Hotel Marketing

Why Experiential Marketing Is Important for Hotels

Jul 30, 2018 3:35:00 PM

A recent Adobe study found that most marketers believe that their field has changed more in the past two years than it has in the past fifty. If you've been in the hospitality industry for any amount of time, you'll know that statistic is just as true for this industry as it is for any other. Among the many areas of evolution we’re seeing is the explosion of experiential marketing for hotels.

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Why Hotels Should Prioritize User-Generated Content (UGC)

Jul 10, 2018 1:24:00 PM

A recent ComScore study found that brand engagement increases nearly 30 percent when customers are exposed to user-generated content (UGC). In our ultra-connected world, your next customer is relying on other social media users to help them decide where to go and what to see. It's a fact you can't ignore, and given that the vast majority of people post on Facebook, Instagram, and other platforms while they're traveling, ensuring guests highlight your property and offerings could mean a serious payoff for you.

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5 Ways Hotels Can Improve Guest Experience

Jul 5, 2018 4:11:00 PM

A recent Trip Advisor study found that 92% of hoteliers said increasing repeat business is their top concern. The most effective way to achieve that goal is to improve guest experience. When people view your website, scour for deals, or read reviews on major travel websites, your hotel guest reviews should be nothing short of stellar. Keep them coming back.

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9 Creative Hotel Package Ideas

Jun 27, 2018 7:57:00 AM

Hotel marketing can easily become predictable. The old gimmicks just aren't working for today's tech-savvy generation; they expect more. With creative hotel package ideas, you can deliver and even wow jaded, media-saturated guests.

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10 Strategies of Successful Hotel Marketing Managers

Jun 25, 2018 8:20:00 AM

While marketing is a behind-the-scenes function, virtually everything that managers do is seen by current and potential customers at some point. Their work is on display. When it comes to marketing in the hotel industry, sound strategies ensure success. What do top managers do differently?

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What Is Your Hotel Marketing Mix?

Jun 18, 2018 11:18:00 AM

The world of travel and tourism has always been a competitive one; easy and ubiquitous access to the internet has only intensified this. It has also changed how people learn about your property, making the need for a more effective hotel marketing plan all the more essential.

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How to Increase Hotel Occupancy Midweek

Jun 7, 2018 9:02:00 AM

Your weekend bookings are amazing. Too bad every day can’t be Friday, Saturday, or Sunday! Unfortunately, the average Wednesday is lackluster, even during peak season. How can you get your hotel occupancy rate up, even during the middle of any given week? Here are some hotel marketing ideas that may help.

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How a Hotel Marketing Manager Can Increase Yield

Jun 1, 2018 10:14:51 AM

Yield. It’s ensuring you're getting the best possible outcome from everything you do as a hotel marketing manager. Increasing that yield is one of the biggest issues facing the hospitality industry today.

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How to Get More Direct Bookings

May 29, 2018 2:02:00 PM

The market is flooded with online travel agencies; it seems like a new service pops up at least once a quarter. Online travel agencies (OTAs) can be quite helpful when it comes to filling up unsold rooms and making it through the slow season, but generating more direct bookings brings a much more advantageous revenue stream. More direct bookings equal a healthier bottom line.

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Hotel Website Design That Converts

May 22, 2018 7:09:00 AM

It’s time to have a discussion about conversion. All the traffic in the world will not translate into booked rooms and profitability if you lack the ability or capacity to convert. Your online presence plays a starring role here. Let’s shine the spotlight on how effective hotel website design can drive your brand toward its goals and objectives.

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