With sites like Expedia, Priceline, and other massive online travel agencies taking up to 30% from the bookings they produce, it’s never been more important to get guests to book directly on your website. It’s not easy, but with a little creativity your audience will forget about the long page of hotels they came from and focus on the potential experience they’ll have with you. Here are a few ways you can creatively use content marketing to get your hotel to stand out and create the best possible guest experience.
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Increased visibility, more direct bookings, better brand awareness - sound like every hotel’s dream come true? It is, and it’s just not possible without a better social media marketing strategy for your property.
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Whether you’re the manager of a destination resort or the owner of a boutique hotel appealing to a specific type of guest, your hotel digital marketing strategy sets the stage for how your guests perceive their potential stays. Online travel agents (OTAs) are a great way to get the exposure, but they don’t help you get more direct bookings.
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As 2019 draws to a close, it’s time to start preparing for a successful new year. Planning is in full swing here at THAT Agency, and we’ve been tracking hotel marketing trends for 2020 in order to bring you the most relevant insights for the hotel industry. Ready? 3… 2… 1:
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A recent Adobe study found that most marketers believe that their field has changed more in the past two years than it has in the past fifty. If you've been in the hospitality industry for any amount of time, you'll know that statistic is just as true for this industry as it is for any other. Among the many areas of evolution we’re seeing is the explosion of experiential marketing for hotels.
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A recent ComScore study found that brand engagement increases nearly 30 percent when customers are exposed to user-generated content (UGC). In our ultra-connected world, your next customer is relying on other social media users to help them decide where to go and what to see. It's a fact you can't ignore, and given that the vast majority of people post on Facebook, Instagram, and other platforms while they're traveling, ensuring guests highlight your property and offerings could mean a serious payoff for you.
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A recent Trip Advisor study found that 92% of hoteliers said increasing repeat business is their top concern. The most effective way to achieve that goal is to improve guest experience. When people view your website, scour for deals, or read reviews on major travel websites, your hotel guest reviews should be nothing short of stellar. Keep them coming back.
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Hotel marketing has evolved significantly in recent years. The old, conventional tactics simply don't cut it with today's tech-savvy generation. Modern travelers expect more than just a room; they seek unique and memorable experiences. To capture the attention of jaded, media-saturated guests and revamp your hotel marketing strategy, consider embracing creative hotel packages examples. In this article, we'll delve into nine top-notch sales promotion ideas for hotels that you can implement right away. These hotel packages examples and add-on packages are designed to entice your guests and set your hotel apart from the competition.
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While marketing is a behind-the-scenes function, virtually everything that managers do is seen by current and potential customers at some point. Their work is on display. When it comes to marketing in the hotel industry, sound strategies ensure success. What do top managers do differently?
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In the ever-competitive world of hospitality, having a well-defined hotel marketing mix is essential for attracting guests and ensuring the success of your property. The concept of the marketing mix revolves around the Four Ps: Product, Price, Place, and Promotion. In this blog post, we'll dive into each element of the hotel marketing mix and discuss how you can effectively utilize them to drive bookings and elevate your hotel's brand.
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