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THATBlog

THAT Blog: Digital & Inbound Marketing | Web Design WPB | Hotel Marketing

4 Creative Ways to Leverage Content in Your Hotel Marketing Strategy

Aug 26, 2022 4:00:00 PM

With sites like Expedia, Priceline, and other massive online travel agencies taking up to 30% from the bookings they produce, it’s never been more important to get guests to book directly on your website. It’s not easy, but with a little creativity your audience will forget about the long page of hotels they came from and focus on the potential experience they’ll have with you. Here are a few ways you can creatively use content marketing to get your hotel to stand out and create the best possible guest experience.

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Easy Ways to Market Your Hotel on Social Networks

Jun 1, 2022 10:58:00 AM

Increased visibility, more direct bookings, better brand awareness - sound like every hotel’s dream come true? It is, and it’s just not possible without a better social media marketing strategy for your property. 

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7 Tips for Hotel Digital Marketing Campaigns in 2020

Jan 21, 2020 3:46:00 PM

Whether you’re the manager of a destination resort or the owner of a boutique hotel appealing to a specific type of guest, your hotel digital marketing strategy sets the stage for how your guests perceive their potential stays. Online travel agents (OTAs) are a great way to get the exposure, but they don’t help you get more direct bookings.

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8 Hotel Marketing Trends for 2020

Oct 25, 2019 3:16:00 PM

As 2019 draws to a close, it’s time to start preparing for a successful new year. Planning is in full swing here at THAT Agency, and we’ve been tracking hotel marketing trends for 2020 in order to bring you the most relevant insights for the hotel industry. Ready? 3… 2… 1:

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Why Experiential Marketing Is Important for Hotels

Jul 30, 2018 3:35:00 PM

A recent Adobe study found that most marketers believe that their field has changed more in the past two years than it has in the past fifty. If you've been in the hospitality industry for any amount of time, you'll know that statistic is just as true for this industry as it is for any other. Among the many areas of evolution we’re seeing is the explosion of experiential marketing for hotels.

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Why Hotels Should Prioritize User-Generated Content (UGC)

Jul 10, 2018 1:24:00 PM

A recent ComScore study found that brand engagement increases nearly 30 percent when customers are exposed to user-generated content (UGC). In our ultra-connected world, your next customer is relying on other social media users to help them decide where to go and what to see. It's a fact you can't ignore, and given that the vast majority of people post on Facebook, Instagram, and other platforms while they're traveling, ensuring guests highlight your property and offerings could mean a serious payoff for you.

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5 Ways Hotels Can Improve Guest Experience

Jul 5, 2018 4:11:00 PM

A recent Trip Advisor study found that 92% of hoteliers said increasing repeat business is their top concern. The most effective way to achieve that goal is to improve guest experience. When people view your website, scour for deals, or read reviews on major travel websites, your hotel guest reviews should be nothing short of stellar. Keep them coming back.

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9 Creative Hotel Package Ideas

Jun 27, 2018 7:57:00 AM

Hotel marketing can easily become predictable. The old gimmicks just aren't working for today's tech-savvy generation; they expect more. With creative hotel package ideas, you can deliver and even wow jaded, media-saturated guests.

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10 Strategies of Successful Hotel Marketing Managers

Jun 25, 2018 8:20:00 AM

While marketing is a behind-the-scenes function, virtually everything that managers do is seen by current and potential customers at some point. Their work is on display. When it comes to marketing in the hotel industry, sound strategies ensure success. What do top managers do differently?

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What Is Your Hotel Marketing Mix?

Jun 18, 2018 11:18:00 AM

The world of travel and tourism has always been a competitive one; easy and ubiquitous access to the internet has only intensified this. It has also changed how people learn about your property, making the need for a more effective hotel marketing plan all the more essential.

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