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THATBlog

THAT Blog: Digital & Inbound Marketing | Web Design WPB | Hotel Marketing

Facebook Marketing Tricks for Hotels

Mar 7, 2018 9:00:00 AM

Hotel social media marketing is key to building a thriving brand in today’s fast-paced world. Are you leveraging Facebook to its full potential?

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How Digital is Reshaping the Hotel Industry

Mar 1, 2018 8:30:00 AM

Digital has revolutionized the hotel industry; it did so - and continues to do so - largely by influencing and expanding consumer expectations. While technology has changed the face of hotel digital marketing, more fundamentally, it has altered what guests want and need from their accommodations.

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How to Increase Conversion Rates on Your Hotel Website

Feb 26, 2018 8:00:00 AM

Great location: check. Comfortable, clean rooms: check. Terrific amenities: check. Killer value-adds (hello, evening reception with wine and snacks, passes to location attractions, and even free parking in some cities!): check.

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SEO Tactics that Boost Your Hotel's Rankings

Jan 16, 2018 11:00:00 AM

Hotel SEO is a bit like a puzzle; no, it’s not that it’s difficult (though it is complex). It’s that there is a variety of pieces. When they come together correctly, they form a complete picture. And when they don’t… well, you have a pile of disparate pieces. When you follow best practices, though, a picture begins to emerge.

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Hotel Website Changes that Improve User Experience

Jan 9, 2018 12:30:00 PM

Your website is the hub of your digital marketing efforts; it is the single most critical asset you possess in the quest to build occupancy rates, profitability, and your profile as a must-visit hotel. But is your current hotel website design holding you back?

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Hotel Marketing Mistakes to Avoid

Jan 3, 2018 12:00:00 PM

Imagine… bottomless marketing budgets. Unlimited resources. As much money and technology and manpower as you can throw at a challenge.

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4 Ways to Leverage Influencers in Your Hotel Marketing

Nov 30, 2017 2:44:12 PM

Influencer marketing is growing more popular each year and not just in the fashion and beauty industry. Travel is an extremely trending category among bloggers. Not only do followers get to live vicariously through these travel icons that show off the hottest vacation spots, and the most Instagrammable tourist locations, but they also feature the places they stay and can influence where you pick your next trip and accommodations.

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Setting Up Your 2018 Hotel Marketing Plan

Nov 27, 2017 3:20:00 PM

It’s that time again. While you are putting your 2017 hotel marketing plan into action, monitoring your progress, and, ideally, celebrating successes, it is time to look ahead to the new year. When allocating finite dollars, it is essential that you focus on the critical areas that will drive profitability, namely your hotel online marketing strategy.

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4 Reasons to Be Proactive with Your Hotel Email Marketing

Nov 14, 2017 11:06:57 AM

For most hotel marketing strategies, email begins the second a guest clicks “book room”. From there, a follow-up confirmation is sent with the details of their stay, and there may be a few emails as the dates come closer. However, this is extremely expected. It’s not really driving your marketing strategy and isn’t contributing to you booking more guests. Put simply, it’s reactive and isn’t really “marketing” in the sense that it’s after your guests have decided to book a room.

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Hotel Marketing Strategies to Consider for 2018

Nov 14, 2017 11:01:52 AM

Hotel marketing has changed quite a bit in the last couple years and it doesn’t look like 2018 will be any different.  Whether you decide to dump a hefty budget into online advertising or invest in a creative content marketing strategy, it’s never been more important to show up in the booking process in the right place at the right time.  In this post, I’ll highlight a few strategies that focus on delivering the best possible guest experience so you can drive direct bookings and increase revenue.

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