I’m sure you’ve been told hundreds of times that you should be blogging for your business if you want to make sure your site is relevant to your audience. Heck, it might have been from a post I wrote previously. Yes, blogging is important, but just because you write a bunch of articles doesn’t mean you’ll get readers or even generate revenue from what you publish.Read >
Blogging has become a popular content marketing channel for businesses around the world, and if you’re considering starting one for your business there are a few things to know. There are a handful of things that go into a successful business blog, but how do you make it work for your company and drive results?
Keep these often overlooked items in mind when building your business blog.Read >
If you want to attract leads, you must catch people’s attention. To capture people’s attention, you need to have awesome content. Seems simple, right? WRONG! Creating content that is useful, entertaining and focused on driving business results is very hard. When done right, Content Marketing can turn your website into an always on lead generating machine that the search engines and social media sites love. When done wrong, it can be a huge waste of time and energy. While we usually recommend creating content around solving a problem, in this blog I want to talk about different ways you can get your creative juices flowing so that next great content marketing piece pops into your brain. Away we go!Read >
If you’re getting frustrated that your emails aren’t driving the engagement you hoped for, don’t feel like you’re alone. Email marketers everywhere struggle constantly with getting people to click through their emails, let alone open them. Winning the hearts of customers through the inbox is a difficult task we’re faced with as marketers but it’s incredibly important and can’t be overlooked. With a 3800% ROI, email remains the most cost effective way to reach customers in a way that drives sales. So how do you create a great email campaign? Here are a few simple, yet effective ways to increase engagement in your emails.Read >
I came across an interesting article today about words. Not just any words, but the ones that should be included in a social media marketing strategy. Words that help a brand stand out and increase engagement and traffic on social platforms such as Facebook, Twitter, LinkedIn and Google+.Read >
Anyone with a social marketing strategy can relate to planning out when, where and how to share content in order to increase brand awareness, engagement and traffic. While many best practices are old news, my mind was recently blown by a new report released by TrackMaven. Their Colossal Content Marketing Report provides business owners and marketers with new insight and tips for building a successful content and social strategy.Read >
So how does one actually go about creating content that is good enough for people want to comment, like it, tweet it, or better yet, share it? There are a million guides on blog formatting and writing catchy headlines ad nauseam that fall short of really helping you consistently develop and deliver great content.
There is a method to the madness, and it begins even sooner than most might think...Read >
If you have been working with a brand or product for a long time, it can feel like all of your content ideas sound the same. Content diversity is an absolute MUST in social media marketing and for blogs as well. What do you do when you get content writer’s block? I have a little tool called content mapping that I like to use to help scale out ideas and find creative opportunities that I might have overlooked. If you are an organized person, you might be familiar with the concept of thought mapping to keep track of your ideas. Content mapping is a spin off of thought mapping that can help expand on a general idea and identify content opportunities. Here is an example of how content mapping works.Read >
As online marketing continues to evolve, we have seen the worlds of social media and SEO inch closer and closer together. There has been some speculation that social signals have an influence on search rankings, however now there seems to be something on the horizon that will solidify that connection. Search Engine Journal reported recently that a new metric known as AuthorRank will become very important when it comes to search engine ranking and page quality.Read >