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THATBlog

THAT Blog: Digital & Inbound Marketing | Web Design WPB | Copywriting

7 Reasons to Invest in Quality Web Content

Feb 21, 2019 2:20:00 PM

Need a website? Today, it is easy to find an online site with which to build one. But is DIY the right way to go? Maybe. It’s certainly a good way to create a good-looking website. But is it the right route by which to create quality web content? The difference makes the difference for your brand and the accomplishment of key business-building goals.

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Why You Need Website Copywriter Services

Jan 17, 2019 5:55:00 PM

“Writing is easy. You just open a vein and bleed.”

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Seasonal Keywords: A Recipe for Near-Evergreen Content

Sep 6, 2018 9:53:55 PM

While it feels like retailers start selling their holiday items earlier and earlier every year, there is a reason for the seemingly premature retail holiday season: demand. According to a Statista survey, the Christmas shopping season can start as early as September, with some consumers beginning their holiday shopping even earlier. So, by decking their halls before the autumn leaves fall, these retailers are anticipating and addressing the needs of their customers.

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How to Make Money through Email Marketing

Jul 16, 2018 8:58:38 AM

Adding to the bottom line is the epitome of business. Demonstrating how your work adds to it is the epitome of marketing. Sometimes marketing's positive effect on the bottom line is immediately apparent and easily tracked - e.g., an email message click through results in the direct sale of a product. Sometimes marketing's positive effect on the bottom line is indirect and delayed, making it much more difficult to track - e.g., the viewing of a social media post builds awareness about a product that later results in the sale of that product when the product is encountered again through organic search.

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8 Common Content Marketing Myths Busted

May 8, 2018 8:30:00 AM

You know content is important; you can’t go far in the marketing world without tripping over the “Content is King” refrain. But you may be hesitant about embarking on a partnership with a content marketing agency or your expectations may not be clear.

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How to Blog Effectively

May 7, 2018 3:40:00 PM

A blog by any other name… Whether you refer to it as News, Latest Posts, Thoughts, Our Voice, Happenings, or a Resource Library, a blog can help you build traffic levels, engagement, trust, and your brand as an authority in your space. Or it can sit collecting virtual cobwebs. What are the keys to creating an effective business blog strategy?

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The Anatomy of a Super Blog Post

Apr 5, 2018 8:28:00 AM

You can do it! You can make blogging part of your digital content strategy. It doesn't take superhuman powers to write blog post content. However, it does take some time and research. The good news is, if you do it right, your business can look like a superhero to your ideal customers.

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Blogging for Business Growth

Dec 25, 2017 8:27:00 PM

I’m sure you’ve been told hundreds of times that you should be blogging for your business if you want to make sure your site is relevant to your audience.  Heck, it might have been from a post I wrote previously.  Yes, blogging is important, but just because you write a bunch of articles doesn’t mean you’ll get readers or even generate revenue from what you publish.

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8 Secrets to Starting an Impactful Business Blog

Nov 24, 2017 2:03:00 PM

Blogging has become a popular content marketing channel for businesses around the world, and if you’re considering starting one for your business there are a few things to know. There are a handful of things that go into a successful business blog, but how do you make it work for your company and drive results?

Keep these often overlooked items in mind when building your business blog.

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5 Ways to Come Up With Awesome Content Marketing Ideas

May 12, 2017 3:59:43 PM

If you want to attract leads, you must catch people’s attention. To capture people’s attention, you need to have awesome content. Seems simple, right? WRONG! Creating content that is useful, entertaining and focused on driving business results is very hard. When done right, Content Marketing can turn your website into an always on lead generating machine that the search engines and social media sites love. When done wrong, it can be a huge waste of time and energy. While we usually recommend creating content around solving a problem, in this blog I want to talk about different ways you can get your creative juices flowing so that next great content marketing piece pops into your brain. Away we go!

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