If you haven’t already played around with Chat GPT (the older but most recent version being powered by GPT 3.5 Turbo) then you are missing out. Not necessarily on revenue, or anything vitally-important like that, but on a learning experience that is likely to shape the future of the internet. So, if you own a business, and your business has a website, and you want that website to perform well, then the influx of AI we’ve seen in just 2023 alone should pique your interest. Today, we want to take a look at the newest version of the most public-facing and recognizable AI tool–ChatGPT. GPT-4 is “still flawed” as Sam Altman, CEO of OpenAI (the company that created GPT) says. But as a digital marketing agency specializing in growing small-to-medium-sized businesses, we want to help you explore how you can put this tool to use in your business. What is GPT-4? How can you utilize it?
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People tend to be skeptical of trends that build up enough steam to become buzzwords (NFT and Metaverse, anyone?). This too shall pass… they think. For years, inbound marketing has generated significant buzz – despite the facts, figures, statistics and studies, some doubt lingers among some brands and decision-makers. There is still that level of skepticism.
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A few weeks ago, Google launched a new "Digital Marketing Certification" course meant to help entry-level aspiring marketers to get a better understanding of the world of digital marketing, as well as to help companies better understand their own digital marketing. So, we figured it would be helpful to you, our clients and potential future clients, to summarize and break down the new pieces of information that we have gleaned from the course, as well as look into some information that Google ended up having to correct.
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You may have heard negative rumors about blogs: that they're relics, they're dinosaurs, they're dead. While it’s true that the internet saw an explosion in this medium a decade ago, with thousands of new sites from mommy blogs to fan pages, popping up every day. But by no means did the medium wither away into obscurity.
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When it comes to SEO, content is king. Copywriting is an essential component of any business’s online personality and profile, and it can be enhanced using established, and effective, search engine optimization techniques. Outbound marketing, or marketing that is trying to be shoved in front of your audience's eyes, is losing its footing. Today, consumers are more annoyed by ads, or just disregard them entirely. But INBOUND Marketing, the strategy of providing optimal content for people actively looking for your product/service: that is the future. Here are some tips for optimizing the content that appears on your page so it helps build your brand and, most importantly, sell customers on your products, services, or ideas.
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To understand how to create good content for your website, you first need to understand what good website content is.
Good website content is … created for people.
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The purpose of a business blog is twofold: it should provide ideal customers with useful information related to a business' products and services, and it should increase organic search traffic to a business' website. Unfortunately, the three biggest blogging mistakes for businesses can negate the purpose of blogging to begin with. Read on to find out if your business blog is guilty of one or more of these blunders.
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Need a website? Today, it is easy to find an online site with which to build one. But is DIY the right way to go? Maybe. It’s certainly a good way to create a good-looking website. But is it the right route by which to create quality web content? The difference makes the difference for your brand and the accomplishment of key business-building goals.
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“Writing is easy. You just open a vein and bleed.”
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While it feels like retailers start selling their holiday items earlier and earlier every year, there is a reason for the seemingly premature retail holiday season: demand. According to a Statista survey, the Christmas shopping season can start as early as September, with some consumers beginning their holiday shopping even earlier. So, by decking their halls before the autumn leaves fall, these retailers are anticipating and addressing the needs of their customers.
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