You know content is important; you can’t go far in the marketing world without tripping over the “Content is King” refrain. But you may be hesitant about embarking on a partnership with a content marketing agency or your expectations may not be clear.Read >
A blog by any other name… Whether you refer to it as News, Latest Posts, Thoughts, Our Voice, Happenings, or a Resource Library, a blog can help you build traffic levels, engagement, trust, and your brand as an authority in your space. Or it can sit collecting virtual cobwebs. What are the keys to creating an effective business blog strategy?Read >
You can do it! You can make blogging part of your digital content strategy. It doesn't take superhuman powers to write blog post content. However, it does take some time and research. The good news is, if you do it right, your business can look like a superhero to your ideal customers.Read >
I’m sure you’ve been told hundreds of times that you should be blogging for your business if you want to make sure your site is relevant to your audience. Heck, it might have been from a post I wrote previously. Yes, blogging is important, but just because you write a bunch of articles doesn’t mean you’ll get readers or even generate revenue from what you publish.Read >
Blogging has become a popular content marketing channel for businesses around the world, and if you’re considering starting one for your business there are a few things to know. There are a handful of things that go into a successful business blog, but how do you make it work for your company and drive results?
Keep these often overlooked items in mind when building your business blog.Read >
If you want to attract leads, you must catch people’s attention. To capture people’s attention, you need to have awesome content. Seems simple, right? WRONG! Creating content that is useful, entertaining and focused on driving business results is very hard. When done right, Content Marketing can turn your website into an always on lead generating machine that the search engines and social media sites love. When done wrong, it can be a huge waste of time and energy. While we usually recommend creating content around solving a problem, in this blog I want to talk about different ways you can get your creative juices flowing so that next great content marketing piece pops into your brain. Away we go!Read >
If you’re getting frustrated that your emails aren’t driving the engagement you hoped for, don’t feel like you’re alone. Email marketers everywhere struggle constantly with getting people to click through their emails, let alone open them. Winning the hearts of customers through the inbox is a difficult task we’re faced with as marketers but it’s incredibly important and can’t be overlooked. With a 3800% ROI, email remains the most cost effective way to reach customers in a way that drives sales. So how do you create a great email campaign? Here are a few simple, yet effective ways to increase engagement in your emails.Read >
I came across an interesting article today about words. Not just any words, but the ones that should be included in a social media marketing strategy. Words that help a brand stand out and increase engagement and traffic on social platforms such as Facebook, Twitter, LinkedIn and Google+.Read >
Anyone with a social marketing strategy can relate to planning out when, where and how to share content in order to increase brand awareness, engagement and traffic. While many best practices are old news, my mind was recently blown by a new report released by TrackMaven. Their Colossal Content Marketing Report provides business owners and marketers with new insight and tips for building a successful content and social strategy.Read >
So how does one actually go about creating content that is good enough for people want to comment, like it, tweet it, or better yet, share it? There are a million guides on blog formatting and writing catchy headlines ad nauseam that fall short of really helping you consistently develop and deliver great content.
There is a method to the madness, and it begins even sooner than most might think...Read >