THATBlog

You may have heard negative rumors about blogs: that they're relics, they're dinosaurs, they're dead. While it’s true that the internet saw an explosion in this medium a decade ago, with thousands of new sites from mommy blogs to fan pages, popping up every day. But by no means did the medium wither away into obscurity.

Blogs have matured as a form of writing, and today, they are essential brand-building tools. If you don’t have a blog for your business, then you are neglecting a significant amount of potential and opportunity.

When you include blogging in your overall content marketing strategy, you can score major wins, including the following:

Connecting with Customers

Blogs empower you to open a line of communication with your customer base. Today, anyone can connect with their favorite celebrities through Twitter or Instagram. People expect that they can also connect with brands in which they are interested. Social Media is great, but your blog is one avenue by which they can find all of the information they are looking for in one place.

Writing blog posts allows you to communicate valuable information to your customers, and it offers them the chance to give input and feedback. It is a now-naturalized place to start a conversation. Through comment sections and social sharing, they can ask questions, comment, share, and, of course, complain. But those can be just as valuable to you when it comes to assessing feedback.

This type of content marketing strategy is truly a give-and-take strategy; it humanizes your business and builds confidence, trust, and your position as an authority in your space.

Leveraging Search Engine Optimization

Search engine optimization (SEO) is critical in positioning your website as high in the search results pages as possible. When you blog for business, incorporate relevant keywords in your blog posts. Utilizing targeted, well-researched phrases accomplishes two goals: it helps interested people find you, and it helps search engines properly index you. And remember, search engines (especially Google) love fresh content. Your blog provides you with multiple opportunities each week to rank for targeted keywords.

Maximizing Your Digital Marketing Budget

One of the best aspects of blogging is that it is a remarkably cost-effective content marketing strategy. If you are fortunate enough to have someone in-house who can write high-quality, informative content utilizing the right keywords, you can contain expenses. But even if you outsource to a content marketing agency (like us), you save money in terms of the time, resources, and energy you free up - which you can devote to other aspects of your business.

You also have the advantage of delivering compelling content that helps you meet key objectives, including increasing traffic, boosting conversion rates, and engaging customers/clients.

Sneaking a Peek Behind the Scenes

Have you ever wondered about the behind-the-scenes at your favorite businesses? Through blogging, you can invite your audience to sneak a peek. If people get an “insider’s” view of how you operate, they feel more connected to your company. This is your chance to highlight your teams, your work in the community, and your other differentiators and competitive advantages.

Blogging also gives your company the chance to tell your story. Connect with your customers by letting them know how you started, what your ideas were behind beginning the business, and what values you hold dear.

Bottom line: Blogging is an effective content marketing strategy with a number of benefits, from allowing you to use SEO regularly to allowing your customers to connect meaningfully.

If you are considering investing in content marketing, then reach out to us today! We'd be glad to walk through your current site with you and talk about how we would help.