If you’re looking to improve your online ads and get the most bang for your buck, PPC optimization (pay-per-click optimization) is where it’s at. Whether you’re running Google Ads, Facebook Ads, or even LinkedIn campaigns, tweaking your PPC strategy can help you lower costs, boost clicks, and increase sales. It’s not as complicated as it might sound—and with the right tools and tips, you can run ads like a pro.
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If you’re looking to grow your business and connect with your audience, understanding marketing tactics is a must. These tactics are the tools and techniques that help bring your marketing plans to life. In this post, we’ll break down 12 popular marketing tactics, explain how they work, and show you examples to inspire your own. By the end, you’ll have a clearer idea of which ones are the best fit for your business—and how a marketing strategist can guide you along the way.
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Building a strong, memorable brand is one of the smartest moves you can make for your business. A great brand does more than just look good—it connects with your audience and leaves a lasting impression. Whether you're starting from scratch or looking to improve, this guide will walk you through the basics of branding strategies and how to create a solid brand marketing strategy that works. Let’s dive into what it takes to create a brand that not only stands out but truly resonates with your customers.
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West Palm Beach, FL – THAT Agency, a leading full-service digital marketing agency specializing in web development, SEO, PPC, and social media, is proud to announce the relaunch of Piper Gonzalez Designs' website. This project highlights THAT Agency's technical expertise in migrating existing designs to a more robust and scalable platform—WordPress—optimizing Piper Gonzalez Designs' digital presence for enhanced marketing capabilities.
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Building brand visibility is a must for any business looking to succeed in today’s competitive world. But what exactly is brand visibility? And how do you measure it or make it stronger? If these are questions on your mind, you’re not alone. In this guide, we’ll break down how to figure out where your brand stands, and share simple, effective ways to increase visibility in 2025. Let’s get started!
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In 2025, standing out in the crowd is no easy task. That’s why brand recognition is such a big deal. But what exactly is it, and why does it matter so much for businesses? In this blog, we’ll break down what brand recognition really means, why it’s important, and how it can benefit your business in big ways.
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In today’s world, having a website isn’t enough to make your business stand out online. You need people to actually find it. That’s where Search Engine Optimization (SEO) comes in. But how does SEO work, and how can it help your business grow? Let’s break it down in a way that’s easy to understand.
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Digital marketing is changing faster than ever, and 2025 is shaping up to be a year full of exciting opportunities for businesses. From smarter technology to fresh ways of connecting with customers, the future of digital marketing is all about staying ahead and making meaningful connections.
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