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THATBlog

THAT Blog: Digital & Inbound Marketing | Web Design WPB

Generative Engine Optimization (GEO): What It Is & What it Means for Marketing

Nov 5, 2025 4:30:00 AM

Search is changing, and if your business isn’t keeping up, you could miss out on major opportunities.

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2026 Social Media Trends: Platforms and Features to Watch

Nov 1, 2025 5:00:00 AM

Social media is changing fast, and 2026 is no exception. New features, smarter technology, and shifting user behavior are shaping what’s next. If you're a business owner, marketing director, or just trying to stay ahead online, you need to know what’s coming.

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The Role of AI in Content Creation: From Blog Posts to Ad Copy

Oct 26, 2025 1:23:14 AM

Ever feel like you're drowning in content work? You're not alone. The marketing world is moving fast, and AI content creation is changing everything about how we write and share stuff online. Whether you're running a small shop or handling marketing for a big company, you've probably seen AI pop up everywhere lately.

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7 Ecommerce Web Design Tricks That Keep Shoppers From Bouncing

Oct 26, 2025 12:54:08 AM

These days, Ecommerce web design can make or break your business. Even if you have amazing products and strong branding, your website’s design is what keeps visitors exploring, or sends them clicking away.

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LLM Optimization Explained - How to Optimize for AI Search

Oct 26, 2025 12:30:01 AM

Artificial intelligence (AI) is changing the way people search online. Instead of just typing a few words into Google and scrolling through a list of links, users are starting to get direct answers from AI tools like ChatGPT, Bing Copilot, Gemini, and Google’sSearch Generative Experience (SGE).

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AI Integration in Digital Marketing: 7 Ways It Will Redefine Your Strategy

Oct 1, 2025 5:00:00 AM

Let’s be honest, marketing has changed a lot in just the last few years. And one of the biggest reasons?  AI integration.

Artificial intelligence is no longer something to look forward to. It’s already here, shaping everything from how we target ads to how we write emails. If you're a business owner, marketing director, or agency partner, understanding how AI works in digital marketing isn’t just helpful, it’s essential.

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Prompt Engineering Basics: Getting the Best Results from AI Tools

Sep 29, 2025 9:34:04 AM

Want to get better results from ChatGPT, Claude, or other AI tools? Prompt engineering is your secret weapon. It's basically learning how to "talk" to AI in a way that gets you exactly what you need. If you’re already exploringAI in digital marketing, prompt engineering takes things to the next level.

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How to Use AI for Personalization in Email, Ads, and Websites

Sep 29, 2025 8:53:22 AM

In digital marketing, one-size-fits-all messages no longer work. Today’s customers expect brands to know their preferences and deliver experiences that feel tailored just for them. That’s where AI personalization comes in.

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SEO Trends 2026: What Google’s Next Algorithm Could Mean for Your Business

Sep 20, 2025 5:00:00 AM

If you feel like SEO is always changing, you're right, and 2026 is shaping up to bring some of the biggest shifts yet. With Google becoming smarter and more user-focused, staying ahead of the curve isn’t just smart, it’s necessary.

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