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THATBlog

THAT Blog: Digital & Inbound Marketing | Web Design WPB

What are Zero Click Searches and How Do They Impact Your Business?

Dec 4, 2025 12:14:59 AM

If you’ve searched Google recently and received the answer instantly, without clicking a single website, you’ve experienced a zero-click search.

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What is Voice Search Optimization? +4 Tips for Voice Search

Dec 3, 2025 12:15:00 AM

Voice search isn’t “the future” anymore, it’s already reshaping how consumers discover brands, make decisions, and take action. From asking Alexa about the weather to using Siri to find a nearby service provider, voice-based search continues to grow fast, and it’s changing how businesses need to think about visibility. But what is voice search optimization?

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Leveraging Predictive Analytics Marketing for Smarter Decisions

Dec 2, 2025 12:15:00 AM

Marketing in 2026 isn’t about repeating what worked last quarter, it’s about anticipating what will work next. That’s exactly where predictive analytics marketing delivers an edge. It gives you the ability to forecast customer behavior, optimize spend, and execute with precision instead of relying on intuition.

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Consumer Behavior Trends 2026 Every Business Must Factor Into Their Marketing Plan

Dec 1, 2025 12:15:00 AM

If you want to protect and grow your revenue in 2026, understanding how people buy, and how fast that behavior is evolving, is non-negotiable. Consumer expectations are shifting at a pace most brands aren’t keeping up with, and the brands that adapt slowly are the ones watching their acquisition costs climb and their conversion rates stagnate.

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AI Image Generation for Marketers: What’s Possible and What to Avoid

Nov 21, 2025 9:58:05 AM

Artificial intelligence is changing how businesses create visuals for their marketing. One of the most popular tools today is AI image generation, which lets marketers produce images quickly and at a low cost. For businesses in the consideration stage, those comparing different marketing solutions, AI can look like a simple fix for creating more content in less time. But like any tool, it comes with strengths and limits.

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B2B Content Marketing: The Ultimate Guide for 2026

Nov 15, 2025 4:30:00 AM

If you’re trying to grow your business in 2026, B2B content marketing is one of the smartest things you can invest in. It’s not just about writing blogs or posting on LinkedIn. It’s about building trust, answering real questions your customers have, and helping people feel confident choosing your business.

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Personalized Email Marketing Best Practices 2026: Personalization That Actually Works

Nov 10, 2025 5:00:00 AM

Email marketing isn’t dead, it’s just changing. And if you’re still sending the same generic email to your whole list, you’re not just behind, you’re missing out.

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Generative Engine Optimization (GEO): What It Is & What it Means for Marketing

Nov 5, 2025 4:30:00 AM

Search is changing, and if your business isn’t keeping up, you could miss out on major opportunities.

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2026 Social Media Trends: Platforms and Features to Watch

Nov 1, 2025 5:00:00 AM

Social media is changing fast, and 2026 is no exception. New features, smarter technology, and shifting user behavior are shaping what’s next. If you're a business owner, marketing director, or just trying to stay ahead online, you need to know what’s coming.

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The Role of AI in Content Creation: From Blog Posts to Ad Copy

Oct 26, 2025 1:23:14 AM

Ever feel like you're drowning in content work? You're not alone. The marketing world is moving fast, and AI content creation is changing everything about how we write and share stuff online. Whether you're running a small shop or handling marketing for a big company, you've probably seen AI pop up everywhere lately.

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