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THAT Blog: Digital & Inbound Marketing | Web Design WPB

5 Strategies to Future-Proof Your Career and Prove ROI in Marketing

Aug 1, 2018 10:48:00 AM

What's coming to the world of marketing in the next year? The next two years? Five? The industry is changing at a furious pace, but one thing you can be certain of is that there are more shake-ups to come. Future-proofing your marketing career is an effective way to accommodate these evolutions and ensure you are an invaluable part of your organization no matter what new technologies are released and techniques come into vogue.

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How to Take Great Product Photos for Social Media

Jul 31, 2018 9:41:24 AM

Social media has evolved to the point where grainy shots or blurry product photos won’t make the cut, especially on Instagram. To compete in today’s market, beautiful, high-quality lifestyle and product photos for social media are essential.

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Writing Content for SEO: Search Engine Success Factors

Jul 31, 2018 8:38:00 AM

There was a time in the world of search engine optimization where keywords were all that mattered. You simply crammed as many as possible into your existing site, then waited for search engines to notice. The science and art of SEO, however, has evolved. Today, it is about far more than selecting and stuffing keywords. In terms of the search engine ranking system, one factor consistently leads the pack - and enables your brand to lead the pack: content.

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Why Experiential Marketing Is Important for Hotels

Jul 30, 2018 3:35:00 PM

A recent Adobe study found that most marketers believe that this field has changed more in the past two years than it has in the past fifty. If you've been in the hospitality industry for any amount of time, you'll know that statistic is just as true for this industry as it is for any other. Among the many areas of evolution we’re seeing is the explosion of experiential marketing for hotels.

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Is Growth Driven Design Right for You? 3 Questions to Ask

Jul 27, 2018 3:31:00 PM

Searching for a growth driven design agency? The concept of growth driven design has become a hot topic in the world of web design recently. It's no wonder, as this agile and iterative web design approach has a number of benefits over the traditional web design process.

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leveraging Google My Business Insights

Jul 27, 2018 11:29:29 AM

We all know the power of a fully optimized Google My Business listing. It can be the top producing traffic and leads tool for your local business, and the best part is its free. But, like ongoing maintenance and updates to Google Posts, how can marketers tweak and improve on performance?

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How Can Businesses Use Social Media to Their Benefit?

Jul 27, 2018 9:52:23 AM

Nowadays it is impossible to avoid social media; it is all around us. What began as a way to connect with family and friends has now turned into an essential marketing tool for all types of businesses. But surprisingly, there are still businesses that do not take advantage of this powerful yet inexpensive form of advertising. In fact, nearly 50% of small businesses aren’t using social media as part of their marketing strategies. With more than 3 billion people using social media, I don’t see how your business could not be marketing on social media. Here are a few ways your business can benefit from social media.

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6 Ways to Increase Your Landing Page Conversion Rate

Jul 26, 2018 2:48:00 PM

Landing pages: they're a must if you want consistently high conversion rates, yet so many sites ignore their power in favor of sending visitors to their standard home page. After all, you likely want those visitors from your email, social media, or PPC campaign to do something specific, right? It could be as simple as capturing that email address, but you can't do that without a dedicated landing page. Once you have that, you'll begin to gather the conversion rate data you need to optimize it.

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Running a Javascript Media Query Based on Bootstrap Breakpoints

Jul 26, 2018 12:07:51 PM

Bootstrap breakpoints and media queries have been around the CSS world for a long time, but did you know that Javascript has a built-in method that allows you to perform a similar query to the browser window? And actually, it’s really easy to deploy! Here’s a media query example to help you get started...

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3 Benefits of Growth Driven Design

Jul 25, 2018 3:30:44 PM

So you've realized that your website needs work, but how will you redesign it? Will you take the traditional approach or try a growth driven design approach for your website redesign?

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