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THAT Blog: Digital & Inbound Marketing | Web Design WPB

What Is Keyword Cannibalization?

Apr 3, 2019 7:53:00 AM

The word "cannibalization" brings to mind a famous line masterfully delivered by Anthony Hopkins in the movie The Silence of the Lambs. It's the one where Dr. Hannibal Lecter says, "I ate his liver with some fava beans and a nice chianti." While not quite as gruesome, keyword cannibalization can be as detrimental to your website's search engine rankings as Dr. Lecter could be to your body's organs.

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How to Hire an SEO Firm for Better Rankings

Apr 2, 2019 4:25:00 PM

There's a misconception about what makes the best SEO firms. Business owners think they're hiring a purely technical position. Getting your website to the top of Google isn't a matter of programming or being a tech head, though. Knowledge here helps, but you need an SEO firm that knows how to communicate first and foremost. They need to know market targeting, visual design, effective communication, and social media management before they even lay hand to tool.

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THAT Agency Launches New Website for R2 Unified Technologies

Apr 2, 2019 11:05:04 AM

WEST PALM BEACH, Fla. — THAT Agency, a prominent Florida website design and digital marketing agency, has launched a new website for R2 Unified Technologies, a respected IT provider serving mid-sized enterprises throughout South Florida. 

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7 Tips for Ecommerce Web Design

Apr 1, 2019 3:57:00 PM

Putting your user first is important in any website design project, but it is arguably more important in eCommerce web design. Here are some tips to keep in mind when designing your new eCommerce website that will put your users first and drive sales.

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5 Advanced Social Media Marketing Tips

Mar 29, 2019 4:42:20 PM

If your current social media marketing strategy is geared towards only generating new followers and engagements, this is not the blog for you.

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What Are the Advertising Options on YouTube?

Mar 29, 2019 3:12:12 PM

As the second largest search engine, YouTube has a unique space in the social media ecosystem. While some would categorize YouTube as a social media site due to the ability to comment, the true value in the platform lives in the massive amount of content it hosts and serves up to searchers.

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How Luxury Brands Are Embracing Social Media

Mar 29, 2019 5:47:00 AM

The best luxury brands on social media have a deep understanding of digital advertising mediums. This takes work and research to learn. The best way to start is to dive in. Social media for luxury brands is an ever-changing landscape, but each brand gets to change their chunk of that landscape in ways that work best for it. It's crucial to have social media presence. According to Deloitte, most high income consumers prefer shopping online. This number will only increase.

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THAT Agency Designs and Develops New Judicial Procedures Website

Mar 28, 2019 3:27:00 PM

WEST PALM BEACH, Fla. — THAT Agency, a professional website design and digital marketing firm, has launched a new website for Judicial Procedures, a subscription-based platform offering lawyers online access to a compendium of information about the judges in all 20 Florida circuit courts.

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How Do You Promote a Luxury Brand?

Mar 27, 2019 8:47:00 AM

Top luxury brands know they are not selling clothes, hotel accommodations, luggage, jewelry, shoes, or accessories… they are selling a lifestyle.  They are selling a promise, an experience, a story. Customers are not only willing to pay higher prices, they expect to do so in order to get the quality and exclusivity they value. That said, how do you promote your brand and ensure that it captures the attention of the audience you want to target?

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9 Quick Tips for Law Firm SEO

Mar 26, 2019 10:15:00 AM

Potential clients are already searching for law firms to help them with their challenges. Most (96%) use a search engine when seeking legal advice, 74% visit law firms’ websites to take action, and 73% contact just one attorney. Being visible - as in #1 or #2 - in the search engine results pages, then, is an effective way to attract attention and grow your practice. Search engine optimization (SEO) can help get you to the top of the results. But what techniques constitute the best SEO for lawyers?

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