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THAT Blog: Digital & Inbound Marketing | Web Design WPB

How to Benefit from Intent Marketing

Oct 2, 2018 11:29:00 AM

If a single marketing trend could characterize the past several months, intent marketing is it. This is one space where access to big data is really paying off, and many companies are looking to revamp their entire strategy based on the potential of this concept. It could mean serious rewards for you company, but the key to getting started is understanding what's behind it.

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3 Tips for the Strategy Phase of Growth-Driven Design

Oct 2, 2018 10:33:41 AM

The strategy phase is arguably the most important phase in the growth-driven design process. This phase lays the groundwork for all your website redesign efforts. Here are three tips for an effective and efficient strategy phase.

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Why Become a Channel Partner?

Sep 28, 2018 4:21:00 PM

The competition gets tougher every single day, and innovating to ensure you stay on top is nothing short of a must. One of the best ways to help your company do more is to look into becoming channel partners with manufacturers. Not sure? Explore exactly what a relationship like this can do for you.

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How to Be a More Productive Marketer

Sep 28, 2018 2:47:00 PM

When you're in marketing, staying on top of your myriad tasks - not to mention the changes that occur daily (and, it often feels, every minute!) in the industry! -  can be difficult, to say the least. You can read all of the time management strategies blogs you want and still not translate that into real productivity.

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Do Facebook Page Likes Still Matter?

Sep 27, 2018 2:21:41 PM

Five short years ago, growing your social community was very important. The more Facebook page likes you had, the more people would see your content and hopefully engage with it. The more people engaged, the more people saw your future content.

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Auditing Old Content and Blog Posts

Sep 27, 2018 10:00:00 AM

Whether your site is big or small, you invest time, money and effort into website content. Month after month your content mounts with the goal of improving your search engine rankings. However, many site managers do not follow up on these content pieces and their impact on the site as a whole on a regular basis. The thought of reviewing all that content is definitely tedious, but could pay big dividends in your site's performance.

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What Is the Value of Social Media?

Sep 25, 2018 3:49:00 PM

Social media hasn't always been as important as it is now for businesses. In the early days, many companies just didn't think it was worth it. In fact, they thought it would not have bottom-line results. Now, though, we know that's just not true. Social marketing is virtually a must, as we spend more and more of our lives connecting with others via social media platforms.

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How to Grow Instagram Followers Organically

Sep 24, 2018 4:25:28 PM

3 Tactics for How to Grow Instagram Followers Organically

  1. Post creative content
  2. Use popular hashtags
  3. Stay connected and engaged

Instagram’s popularity is continuously rising, especially with the implementation of stories and IGTV. What began in 2010 as a photo-sharing platform has become a social media powerhouse used by more than one million companies to promote and advertise their businesses.

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Top Tips for Franchise Digital Marketing

Sep 20, 2018 6:34:00 AM

Franchise marketing isn't like other types of marketing, especially when it comes to digital strategies. You are contending with a variety of concerns that other business owners simply don't have to worry about. After all, you're not just looking to market your brand. Instead, you're looking at the local marketing of a franchise, complete with regional concerns, community-related plans, and other strategies that must fit into the picture.

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How to Assess Your Social Media Loyalty Program

Sep 18, 2018 8:45:00 AM

Customer loyalty matters to your business. Statistics show that businesses lose $1.6 trillion dollars a year because customers decide to switch brands. The positive news: 60% to 70% of your existing customers will look to you first to buy. Moreover, 80% of your profits will result from just 20% of existing customers.

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