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THAT Blog: Digital & Inbound Marketing | Web Design WPB

Last Click Attribution

Sep 19, 2019 1:37:00 PM

Is last click attribution over-valued? Data driven attribution models tell you how someone clicked onto your website. Perhaps they've visited a dozen times before and regularly read your website content. Is the last time they visited your site really the route that closed them on a sale? That doesn't give credit to all the other interest they've shown. It means a last click model could be misleading you.

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Signs You're Using the Wrong Attribution Model

Sep 17, 2019 7:12:00 AM

Attribution models give you information about how customers engage with your website. Some of that information is much more useful, some of it less. It's easy to make marketing attribution mistakes that lead you to overlook value. It's crucial to know which attribution model to use for your business, your marketing strategy, and your website.

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Google Analytics: How to Change Attribution Models

Sep 12, 2019 10:19:00 AM

It's relatively easy to change your Google Analytics attribution model. This can allow you to measure campaign attributions much more precisely. The first few times you go through this process, use this step-by-step list. Pretty soon, you'll be able to do it from memory.

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How Do I Search for Text in Google Images?

Sep 11, 2019 8:18:44 AM

Google Photos provides many methods of searching through your personal photo library. However, one Google image search and indexing component that has been on users' wish lists for a while is the ability for the platform to recognize text within images.

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What's the Best Attribution Model for eCommerce?

Sep 10, 2019 9:02:00 AM

Attribution modeling gets into some complex territory. It can be broken down into its fundamentals with ease, but understanding how they relate can send heads spinning. Is there even such a thing as a best attribution model for eCommerce?

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How Much Should Companies Spend on Marketing?

Sep 5, 2019 10:11:00 AM

How much marketing budget should you assign? This will vary by a business's needs, but there are a few guidelines that help make a marketing budget breakdown simpler. The U.S. Small Business Administration recommends that 7 to 8 percent of gross revenue should be dedicated to marketing. This is recommended for businesses which are under $5 million a year in sales and that have a net profit margin of 10 to 12 percent. How do other elements impact this? Can you spend less, and how is this broken down between long-term efforts vs. major projects?

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What to Ask a Digital Marketing Agency

Sep 3, 2019 3:43:00 PM

Digital marketing seems to change at a breakneck pace. Every day there's a new tool or strategy. It can all become overwhelming very quickly. The best digital marketing agency is one that's shown it can adapt and keep your marketing ahead of the curve. There's no magic button that changes your marketing overnight. It's about identifying strategies that will stay relevant and build a foundation of success for a long time to come.

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6 Video Marketing Tips for 2019

Aug 29, 2019 12:07:00 PM

Many businesses feel left or lagging behind when it comes to video marketing. They don't know where to start. Some have begun implementing video marketing tips and creating video content only to realize they're not finding the right audience or they're leaving viewers disinterested. You don't want video content that wears your potential and existing customers' patience thin. It has to be part of building your brand. How do you do that? Start with these helpful tips for video marketing:

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Why Your Company Should Partner with Influencers

Aug 27, 2019 4:45:33 PM

Social media influencers are powerful ambassadors for your organization. They distribute information about your products and services, and they raise brand awareness. Here's a quick snapshot of some of the other benefits of partnering with social media influencers for marketing.

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Google SEO: What's Relevant for 2019

Aug 27, 2019 2:36:00 PM

How important is SEO in 2019? It's more important than ever before, if you want high-quality organic website traffic and qualified leads. Let's take a look at the latest evolution of Google SEO best practices:

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