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THATBlog

THAT Blog: Digital & Inbound Marketing | Web Design WPB

How Luxury Brands Are Embracing Social Media

Dec 30, 2020 5:47:00 AM

The best luxury brands on social media have a deep understanding of digital advertising media. This takes work and research to learn. The best way to start is to dive in. Social media for luxury brands is an ever-changing landscape, but each brand gets to change their chunk of that landscape in ways that work best for it. It's crucial to have social media presence. According to Deloitte, most high income consumers prefer shopping online. This number will only increase.

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Instagram Story Hacks for 2021

Dec 23, 2020 10:45:00 AM

As the social space continues to evolve, users are always looking for the newest ways to get more followers, build their brands, and capture their audiences’ attention. Instagram stories are the new craze! Other platforms such as Facebook, YouTube, Pinterest, and even LinkedIn have followed in Instagram's footsteps by incorporating stories. So now I have to learn how to post stories on social media?! Don’t worry, we are all in the same boat! Analytics can show us what we need to do to post the best stories, and this blog post explains how to execute the key Instagram story hacks for 2021. We got you!

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Why Continuous Website Improvements Are Important

Dec 18, 2020 8:06:00 AM

Whether you recently launched a new website or just finished a redesign, you’re probably happy that the long-winded journey to a new site is finally finished.  Unfortunately, there’s no such thing as a perfect website and your work is never really “over”.  Whether you take on the workload in-house or outsource to a web design company, ongoing website maintenance is what empowers your digital marketing to succeed and generate a positive ROI.

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Why Social Media Stories Are Good for Business

Dec 16, 2020 11:45:00 AM

As if a calendar full of social media posts isn't enough, you have probably asked yourself, “Do I really need to post social media stories?” Whether it be on Instagram, Facebook, now LinkedIn, or on the beta version on Twitter’s Stories, the surplus of content that is required to keep social media stories fresh, relevant, and relatable can seem, well…daunting.

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Business Planning for 2021

Dec 11, 2020 4:30:00 PM

Planning for the next year always seems like a daunting task. Ideas trample over each other as budgetary and logistical concerns jockey for brain space. Whether you are new to this or a seasoned pro, the following can serve as a simple guide to 2021 business planning.

Now is the time to be more disciplined. This step-by-step process can help you in creating a strategic business plan:

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5 Ways to Capture Leads in 2021

Dec 8, 2020 8:45:00 AM

Lead capture strategy in 2021 is easy to understand and difficult to master. Too many organizations think that the key to capturing leads is to find that one magical approach. Then everything clicks into place, right? A capable digital agency knows that lead captures rely on multiple approaches that are designed to build on each others' strengths.

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How to Do Conversational Commerce in 2021

Dec 5, 2020 3:58:00 PM

Conversational commerce has quietly grown into a major factor in digital marketing. It has been mentioned as an on-the-rise trend, but it's embracing its potential ahead of most expectations. It differs from chatbots by focusing on messaging apps instead of websites.

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10 Ways to Reduce Advertising Costs in 2021

Dec 3, 2020 10:05:00 AM

Are your advertising costs too high? You're not alone! This critical function often represents a significant challenge for small- and medium-sized businesses, who face a catch-22. After all, you need ads to keep the flow of new customers steady, but with budgets already tight, the last thing you need in 2021 is a growing expense.

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5 Luxury Ad Trends for 2021

Nov 30, 2020 2:18:00 PM

Luxury ads follow many different rules, but there are very specific trends that can be identified for 2021. A luxury advertising agency should be able to tell you not just about these, but about building your brand in the long-term. Indeed, many of these trends foreshadow greater movements in luxury advertising that must be understood as not just a factor of one year, but an evolution across several.

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Top Email Marketing Questions and Answers for 2021

Nov 26, 2020 7:54:00 AM

Email marketing has changed significantly the past few years. As a result, many email marketers today are filled with uncertainty. This is made worse by organizations protecting their own strategies as if they're top secret. This layer of secrecy prevents the sharing of knowledge and best practices. The good news is, the email marketing team at THAT Agency has put together this article containing the most frequently asked email marketing questions and answers.

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