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THAT Blog: Digital & Inbound Marketing | Web Design WPB

10 New Trends in Digital Marketing

Jul 29, 2019 5:36:06 PM

Like rising and receding tides, digital trends ebb and flow. Whether new digital marketing trends arise from advancing technologies, evolving consumer preferences, or a combination of both, being among the first to know about these changes can give you a competitive advantage. Here are 10 new trends in digital marketing you can leverage to gain market share and/or save precious time and headache.

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Why Marketing on Social Media is Important?

Jul 26, 2019 8:00:00 AM

It is impossible to avoid social media: it is all around us. What began as a way to connect with family and friends has now turned into an important marketing channel for all types of companies. It doesn’t matter if you run a small local business or a large national corporation, marketing on social media is essential. Why? To start, more than 3 billion people use social media. With a user base that great, your business can't afford NOT to be marketing on social media. Here are 4 more reasons you should be doing social media marketing.

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How to Get on the First Page of Google in 2019

Jul 25, 2019 1:18:00 PM

You want to get on the first page of Google. To do so, you're competing with every other business in your industry. Some have years of experience on you. Some have marketing departments that dwarf your own. Some have marketing budgets larger than your business's entire budget. Can you still do it? Can you still get to that first page? Yes. It takes work, building content over time, and knowing the ins and outs of your task from SEO keywords to Google SERP features.

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How to Market a B2B Business in 2019

Jul 23, 2019 4:56:00 PM

Business to business marketing involves a markedly different set of strategies from business to consumer marketing. B2B clients and customers have unique needs, and they need to justify decisions to upper management and the C-suite. They don’t buy on impulse or emotion; they need facts and figures that resonate. How do you reach them effectively?

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5 Digital Marketing Challenges for SMBs

Jul 22, 2019 4:39:58 PM

Many owners and marketers of small- and medium-size businesses (SMBs) consider time and budget constraints to be their top digital marketing challenges. However, these same constraints are cited just as frequently by marketers of big corporations. To dig deeper into the challenges of digital marketing specific to SMBs, I went straight to the source.

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12 Web Design Terms to Know

Jul 21, 2019 1:49:00 PM

When you start working with a web design agency on a new website or a website redesign you might be a bit overwhelmed at the beginning if you aren't familiar with the terminology. It's easy to get intimidated by all the terms and acronyms. Here are 12 web design terms to know that will help you speak the same language.

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How to Improve Customer Experience As a Marketer

Jul 19, 2019 10:11:00 AM

A strong customer experience management strategy is a must. Today, virtually everything is commoditized. You have a great product! So does your competitor. You deliver an amazing solution! So does the company down the road. You offer it at a lower price! Well, they just cut theirs too. It’s certainly a dog-eat-dog world. The most effective way to stand apart is delivering exceptional customer experience.

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7 Strategies to Maximize Your Digital Marketing Budget

Jul 17, 2019 9:59:00 AM

Marketers are not only skilled in reaching and connecting with leads and customers; they’re adept at stretching their digital marketing budget as far as it will go. And then a bit further. They are always on the lookout for new ways to contain marketing costs. Well, since time is money, let’s get right to it!

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5 Digital Marketing KPIs You Must Track

Jul 15, 2019 9:42:00 AM

It is not enough to employ digital marketing strategies and leave it at that. This is not set-and-forget! You risk wasting your time and resources - and any success you achieve will be both accidental and short-lived. Key performance indicators allow you to track your progress and, if necessary, refine your techniques to achieve targeted goals. Which digital marketing KPIs should you be tracking?

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How to Reach Generation Z Through Marketing

Jul 12, 2019 6:45:00 AM

Over the decades, marketers have learned to adapt and change their strategies to accommodate cultural shifts of different generations of consumers. After all, the advertising campaigns Don Draper created on Mad Men probably wouldn't work as well with today’s audience. Evolving your marketing strategies is a necessity… especially when to comes to marketing to Generation Z, or those consumers born after 1995.

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