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THATBlog

THAT Blog: Digital & Inbound Marketing | Web Design WPB

SEO Tactics that Boost Your Hotel's Rankings

Jan 16, 2018 11:00:00 AM

Hotel SEO is a bit like a puzzle; no, it’s not that it’s difficult (though it is complex). It’s that there is a variety of pieces. When they come together correctly, they form a complete picture. And when they don’t… well, you have a pile of disparate pieces. When you follow best practices, though, a picture begins to emerge.

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What Does The Google Snippet Length Change Mean For SEO

Jan 11, 2018 4:59:28 PM

For many SEO’s the 165 character limit was a staple guideline for meta descriptions length, but Google has recently put an end to that recommendation. An update to the appearance of rankings and search listings on mobile and desktop occurred in early December 2017 that brought in some cases a 93% character increase to descriptions.

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How Car Dealerships Can Compete Online

Jan 11, 2018 1:00:00 PM

Think about all the beautiful, shiny cars on your lots or in your showrooms. If you do not leverage every automotive marketing technique at your disposal, they’re going to sit there. While people do still stop into the dealership to have a look around, more and more, they are conducting their buyer’s journey online. They research. They compare. They question. They think. Online. Are you there with them?

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Facebook is Enabling Users to Include Popular Music in Video

Jan 9, 2018 4:45:28 PM

Facebook recently signed a new deal to add to their newly released ‘Sound Collection’ (Free audio tracks to add to video) to give users the ability to use universal artists and add popular music to their videos. This release will help you wiht your social media strategy with video to produce killer content!

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Hotel Website Changes that Improve User Experience

Jan 9, 2018 12:30:00 PM

Your website is the hub of your digital marketing efforts; it is the single most critical asset you possess in the quest to build occupancy rates, profitability, and your profile as a must-visit hotel. But is your current hotel website design holding you back?

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10 Ways to Optimize Your Pinterest

Jan 8, 2018 4:15:43 PM

Pinterest just celebrated reaching over 200 million users making this social media platform a force to match. Pinterest began in 2010 and has witnessed explosive growth over short period of time. If used properly, you can drive traffic to your website helping customers find you and convert. Are you getting the most of your presence on Pinterest? If not, here are 10 tips to optimize your Pinterest business account:

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Hotel Marketing Mistakes to Avoid

Jan 3, 2018 12:00:00 PM

Imagine… bottomless marketing budgets. Unlimited resources. As much money and technology and manpower as you can throw at a challenge.

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5 Reasons Why Your Brand is So Important

Dec 29, 2017 1:05:48 PM

We all know the saying, "your brand is what people say about you when you leave the room." Your brand is the most important asset your company can acquire. 

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How to Install the Facebook Pixel on a Wordpress Website

Dec 29, 2017 11:53:06 AM

When it comes to collecting and leveraging social media data to market a business, Facebook is the king. They are always evolving their product to learn more about users and what makes them react to marketing messages. To further pass these insights on to marketers, Facebook created the Facebook Pixel which helps marketers measure the impact of their advertising and understand how Facebook Users are interacting with websites. Installing the Facebook Pixel is a straightforward process involving adding a little snippet of code to your website. The process isn’t that scary, however not everyone is comfortable with code. If your website is built on WordPress, you are in luck! Facebook and WordPress have an integration that allows you to install the Facebook Pixel in a few quick steps. There are a few obvious benefits to installing the Facebook Pixel on your WordPress website:

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New Facebook News Feed Algorithm Updates You Need to Know

Dec 28, 2017 8:46:52 AM

**** This piece has been updated with thoughts on the mots recent Facebook Algorithm change which will dramatically impact organic reach.****

 I’m sure you know it by now, but you are a commodity to Facebook. Your attention is anyway. To keep your interest and attention, Facebook is always tweaking its News Feed algorithm to ensure that users receive the most engaging and relevant experience possible. Usually these updates are good for the overall user experience of Facebook but also cause headaches for marketers. There are 2 that were recently announced that marketers need to be aware of if they want to make the most of the already dwindling Organic Reach that the News Feed Algorithm allows.

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