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THAT Blog: Digital & Inbound Marketing | Web Design WPB

Influencer Generated Content: Why It Works

Dec 4, 2018 7:38:00 AM

As you scroll through your social media feed, you will find many posts featuring influencer marketing. Whether it is a photo showcasing the latest fashion trend or beauty product, or a quick video demonstrating the use of a must-have gadget that will help simplify an everyday task – influencer generated content is everywhere and it most likely grabs your attention.

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7 Digital Marketing Strategies for 2019

Dec 3, 2018 8:00:00 AM

January will be here before you know it, and the time to start shaping your digital marketing strategies for 2019 is right now. Are there going to be significant changes in the world of digital marketing next year, though? Count on it!

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3 Mobile First Design Tips for Your Website

Dec 1, 2018 2:34:52 PM

Mobile first design is a must. Google's move to mobile first indexing made it clear that making sure that your website has the best possible experience for users is more important than ever. In addition to Google placing more importance on your website's mobile performance, your users are more likely to be looking at your site on a mobile device than ever before. So, what does this mean for you if you are thinking of redesigning your website? It means thinking mobile first. Here are three tips to consider when redesigning your website from a mobile first perspective.

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Is Google My Business Converting to a Social Network?

Nov 30, 2018 4:00:00 PM

In 2018 Google made large investments in the restructuring and updating of their local business platforms. From Google Posts to the addition of their recently released App. These shifts have many SEOs, marketing managers and local business owners wondering what is coming next. Theories come and go on what the future has in store for GMB but one thing is for sure, the landscape of local search and user behavior is changing at a faster pace than ever before.

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The WordPress Gutenberg Editor - What You Need to Know

Nov 30, 2018 2:00:13 PM

Most recently scheduled for November 27th, the WordPress 5.0 release date has been pushed back. With WordPress 5.0 will come the new Gutenberg editor -- one of the biggest changes in the platform's 15-year history. What is Gutenberg, and how will the Gutenberg editor affect you and your WordPress website? Read on to find out.

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Are Native Advertising Opportunities Worthwhile?

Nov 30, 2018 10:00:00 AM

If you're like most marketers, any new opportunity that comes your way is one that should at least be explored. After all, how will you know what works and what doesn't until you take a hard look at what's available? One of the hottest trends in marketing is native advertising, and understanding where it fits in the mix is essential before you dive in.

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What Is Inbound Strategy?

Nov 29, 2018 3:28:00 PM

If you do any reading about marketing, you will run into the concept of inbound vs. outbound strategies early on. They are pillars of the marketing world.

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Marketing Planning Tips: 7 Ways to Drive ROI

Nov 27, 2018 9:00:00 AM

Marketing budgets are being scrutinized more than ever, and that makes measurable ROI essential. The problem, however, is that there are so many choices, and those options expand almost continuously. How can you manage a tight marketing budget, get a great return on your investment, and try new avenues you haven't yet explored? These marketing planning tips can help drive up your ROI and give you access to better options.

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What to Expect When Onboarding a New Marketing Agency

Nov 22, 2018 11:00:00 AM

Hiring a new digital marketing agency? This could be a great strategic move! Many companies are looking to grow their online sales, but they're not sure how to move forward. There's so much technology and skill involved. 

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What Are Social Signals in SEO?

Nov 20, 2018 2:23:00 PM

Social media. It's a powerful influencer in today's marketing world, and if your company has yet to make it a priority, it's certainly time to do so. It can not only build an entirely different persona for your brand, but it can also affect your SEO. Wondering how? It's simple.

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