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THAT Blog: Digital & Inbound Marketing | Web Design WPB

How Does Multi-Touch Attribution Work?

Jan 31, 2019 9:24:00 AM

How does multi-touch attribution work, and how can it help propel your brand towards its most critical goals?

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5 Tips for Choosing Among Web Hosting Companies

Jan 29, 2019 8:30:13 PM

If you are embarking on a website design or redesign project, you are going to need a place for that website to live. Picking a provider for your web hosting services can seem like a daunting task due to the sheer number of options available these days. Here are some tips on what to consider when choosing among web hosting companies.

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5 Tips for Marketing to High End Consumers

Jan 29, 2019 12:21:00 PM

High end marketing demands different strategies than more general advertising. Consumer marketing strategies that are used for broad appeal can often backfire and devalue a luxury product. The recognition your brand earns across a large group of people won't translate into value the way recognition across a narrow and precise market will. That's where we'll start:

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5 Social Media Marketing Bad Habits (and How to Break Them)

Jan 28, 2019 4:03:49 PM

Social media is the one thing that almost everyone has access to, yet most people don’t fully understand — especially when it comes to business. Many people (even people with years of marketing experience) think posting pretty pictures on Instagram is "doing social media," when posting images is only the tip of the iceberg. The activity that lies beneath the surface is much more complex and important for successful social media marketing.

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Social Media Advertising 101: Facebook Ads

Jan 25, 2019 2:15:11 PM

When it comes to promoting your business on social media, we are in the pay-to-play era. With all the changes in Facebook’s algorithm, you can no longer rely on your organic posts to reach your target audience. To fully embrace social media marketing, you need a strategy that includes an advertising budget. This could be a scary move for those who are new to the game. Here is an easy guide to get you started with advertising on Facebook.

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High Converting Landing Pages: How They Do It

Jan 25, 2019 11:26:00 AM

The average conversion rate for a landing page is under ten percent. Yet there are examples out there with incredibly high conversion rates. One FindLaw page, for example, has a conversion rate of 44%. Market research firm Purple Profile managed a page that had a conversion rate of 34%. How are pages like these finding success? How do you build high converting landing pages that will actually exceed that market average?

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How to Build a Luxury Brand

Jan 24, 2019 7:37:00 AM

Do you know how to build a luxury brand? It's completely different from advertising an everyday brand or one that caters to practical considerations. Whereas most advertising relies on breadth of access, luxury brand marketing strategy relies on depth. This is a good place to start.

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Why Outsource Your Social Media Management

Jan 22, 2019 9:02:00 AM

There’s no escaping social media. Even your grandma is posting memes and sharing videos. For brands, it’s an incredible opportunity to generate awareness, foster engagement, nurture advocates and influencers, improve customer service, and, ultimately, drive sales. Social media has become a critical aspect of any digital marketing strategy - but do you have the time and resources to devote to it, or does it make more sense to outsource social media management?

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4 Ways to Show Your Social Media Followers Love

Jan 22, 2019 8:00:00 AM

As the Beatles so eloquently sang it, ”All you need is love." This is also true when it comes to social media. In a time when it seems that the fun of social media is being invaded by negative political posts and fake news, it is important to make your social media followers feel warm and cozy. (And I'm not talking about the heat coming from their computers, tablets, or devices!) Here are four ways you can show your social media super fans how much you love them.

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How Do You Market a High End Product?

Jan 21, 2019 5:09:00 PM

There are many pitfalls when it comes to marketing high end products. Most of these have to do with antiquated concepts of advertising that no longer hold true for younger generations or that aren't effective because of advancements in technology. Marketing luxury items today demands a willingness to adapt to fresher storytelling and newer concepts of personal choice, exclusivity, and technology.

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