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THAT Blog: Digital & Inbound Marketing | Web Design WPB

How to Create an IMC Strategy

Mar 20, 2020 4:42:00 PM

What makes a good integrated marketing communications plan? An IMC strategy should be built calmly and with a lot of input. It should be honest about your organization's position, and know the difference between needs and desires. It should be resourced properly and measured as it runs. Most of all, such a plan is built step-by-step. You'll see why in a second:

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THAT Agency Provides New Website for South Florida Flooring Installation Company

Mar 20, 2020 10:53:29 AM

East Coast Flooring & Interiors recently launched a new website for those looking to have commercial or high-end residential flooring and surfaces installed in their South Florida businesses or homes. In addition to showcasing the company’s portfolio of work, the site offers practical information about different types of flooring, surfaces and installations.

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How to Be More Strategic in Your Strategic Planning

Mar 11, 2020 4:07:00 PM

Strategy is based on goals. Your plan to achieve those goals requires design. There's an art to any kind of design, no matter how practical or business-oriented it is. Many go into strategic planning with an idea of applying anything and everything they can think of. If it can be achieved, let's achieve it, right? Yet this can result in redundancies, overwork, and dead-end paths. It's important to identify the elements of strategic planning that are best to implement. Don't mistake doing everything possible for doing it the most efficient way.

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What Is Keyword Mapping and Why Is It Important?

Mar 9, 2020 1:37:00 PM

As an inbound marketing agency, we’re constantly exploring businesses’ goals and how to help them achieve the ideal level of awesomeness they have in their heads.  However, often times when we ask a client what their goals are, their answer is, “I want my website to rank number one on Google”.  While this answer uncovers a few misconceptions about search engine optimization (SEO), I’m not going to focus on that.  Instead, I’m going to dive deeper into keyword mapping and explain why it’s important to get the right pages on your website to show up for the right searches.

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How to Track the ROI of Your Marketing Agency

Mar 3, 2020 1:15:00 PM

Tracking marketing ROI is elusive. Strategies can often take a number of months to take full effect, and agencies course-correct and enhance their tactics regularly. It’s also true that there are a number of elements that are outside the marketing agency’s control (e.g., search engine algorithm changes) that can have an effect on results.

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What's New in Inbound Marketing for 2020?

Feb 26, 2020 1:15:00 PM

Your 2020 inbound marketing strategy needs to be based around high-quality content. It should be content that's researched, well written, and well presented. The amount that's out there is staggering, so you need to ensure your content doesn't just capture a visitor's attention. It should also engage them and encourage them to take the next step. Let's go through the ways to get this done:

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How Brands Can Leverage Micro Influencer Marketing

Feb 20, 2020 10:30:00 AM

The biggest influencers have broad, non-specific audiences. That's useful for them, but not always for a brand designing a marketing campaign for them. Brands using micro influencers can reach more deeply into very specific target markets. Micro influencer marketing in 2020 will continue to grow and build on a number of very recent successes.

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5 Benefits of Hiring a Local Marketing Agency

Feb 18, 2020 10:23:00 AM

What are the benefits of hiring a local marketing agency? The digital world is still connected to the geographic one. This makes a big difference. If you are doing business in dynamic, lively South Florida, there are many advantages to partnering with a marketing agency in Palm Beach County. Read on to find out exactly why local is better.

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What Does a Digital Agency Do?

Feb 13, 2020 2:22:00 PM

What is a digital agency? What does a digital agency do? Digital marketing today is an overwhelming, chaotic mess. It requires both technical specialists and creative writers and artists who work as a whole to realize any strategy effectively. That's demanding, and something most businesses don't have the time or expertise to manage. After all, you have to perform the day-to-day tasks that make the business work in the first place. A digital agency is what can pursue effective marketing for you, while making the entire field easier to understand.

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Signs It's Time to Hire a Digital Marketing Agency

Feb 11, 2020 11:30:00 AM

There are a number of signs you need a digital marketing agency. Let's cut to the chase: the most obvious sign is that you're looking for signs in the first place. Many businesses spend too long figuring out when to hire a marketing agency, when many of the questions they're asking are best answered by the agencies themselves. Whether hiring or not, start looking at the possibility and talking to agencies the minute you begin to wonder. It's better to hire a marketing agency too soon than too late.

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