×
Request a Proposal
Facebook Instagram Twitter Youtube Google+

THATBlog

THAT Blog: Digital & Inbound Marketing | Web Design WPB | Automotive Marketing

Facebook Dynamic Ads for Car Dealers

Feb 14, 2018 12:17:00 PM

There are certain words that are designed to elicit a strong reaction from people. “Fantastic”. “Amazing”. “Dynamic”. We get so used to hearing these words that we often tend to ignore them when we do. “It can’t be that dynamic”, we think. But sometimes, it is, and that’s  the case when it comes to Facebook Dynamic Ads.

Read >

Why Local SEO Matters for Car Dealerships

Feb 12, 2018 12:03:00 PM

Any car dealership that wants to survive knows that they have to have a high quality, informative website and strong SEO. But what many business owners don’t realize is that you need to have the right type of SEO in order to get the traffic that your business deserves. But what is the “right type” of SEO for car dealerships? And should you hire an SEO agency to help provide it?

Read >

Stats on How People Shop For Cars

Jan 18, 2018 10:00:00 AM

The most important statistic you’ll read today: 99.58% of buyers dislike the traditional car-buying process. “Dislike” may be too mild a word! But far from discouraging, use this fact as a springboard for action. When you understand how people shop, you can leverage this insight to sell more cars.

Read >

How Car Dealerships Can Compete Online

Jan 11, 2018 1:00:00 PM

Think about all the beautiful, shiny cars on your lots or in your showrooms. If you do not leverage every automotive marketing technique at your disposal, they’re going to sit there. While people do still stop into the dealership to have a look around, more and more, they are conducting their buyer’s journey online. They research. They compare. They question. They think. Online. Are you there with them?

Read >

The 5 Steps to Buying a Car

Dec 15, 2017 8:08:00 AM

Empowered customers, armed with technology, have completely changed the car buying process. They are in the driver’s seat. Does this mean that dealerships and salespeople are obsolete? Far from. It just means they have to alter their approach; rather than driving the sale, they must become trusted navigators guiding it.

Read >

Tips for Your Car Dealership Website

Dec 12, 2017 10:02:00 AM

As the vehicle market continues to evolve, the role of the salesperson will not become any less important - but these professionals will fulfil their responsibilities in different ways. And with different tools. Chief among them is a dealership website that facilitates the buying process while enhancing the experience for customers.

Read >

Blog Ideas for Car Dealerships

Dec 5, 2017 5:00:00 PM

Breaking news: the vast majority of the car buying public hates the vehicle buying process. All right, it’s not exactly news. But how do you sell more cars when you’re fighting against generations of traditional high-pressure tactics and ingrained dislike? Simple. Educate.

Read >

Using Trigger Events in Your Automotive Marketing

Nov 22, 2017 7:12:00 AM

For most of us, purchasing a vehicle is a major investment -- and it is certainly a significant financial commitment when you factor in insurance and maintenance. In other words, the decision to buy a car is one that most people do not take lightly. They plan. They research. They compare. They think.

Read >

How to Avoid Having a Pushy Car Sales Team

Nov 16, 2017 8:04:00 AM

Let’s play a little word association. What’s the first thing that comes to your mind when you hear the words “car salesman”?

Read >

How Car Dealers Should Respond to Reviews Online

Nov 15, 2017 10:02:00 AM

A strong digital presence is a must for today’s savvy auto dealers. Ideally, it empowers you to engage with customers, increase awareness, and break through the intense and saturation that consumers face. But… if you are cynical, it’s also a chance to get beat up by negative reviewers, unreasonable customers, and disgruntled employees.

Read >