Facebook is a phenomenal global force, and if you aren’t utilizing it to help increase car sales, you are missing out on an exceptionally potent marketing tool. But, given its immense scope, social media marketing for car dealerships can be challenging, especially when it comes to creating the perfect Facebook ads to draw new customers in.
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You want to sell more cars. That makes sense, of course. If you own a car dealership, your first priorities are serving customers, moving inventory and making a profit. But that’s easier said than done, especially in today’s ultra-competitive market. When traditional hard-sale, high-pressure tactics fail to net results, what can you do? Listen. Yes, really!
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There are certain words that are designed to elicit a strong reaction from people. “Fantastic”. “Amazing”. “Dynamic”. We get so used to hearing these words that we often tend to ignore them when we do. “It can’t be that dynamic”, we think. But sometimes, it is, and that’s the case when it comes to Facebook Dynamic Ads.
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Any car dealership that wants to survive knows that they have to have a high quality, informative website and strong SEO. But what many business owners don’t realize is that you need to have the right type of SEO in order to get the traffic that your business deserves. But what is the “right type” of SEO for car dealerships? And should you hire an SEO agency to help provide it?
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The most important statistic you’ll read today: 99.58% of buyers dislike the traditional car-buying process. “Dislike” may be too mild a word! But far from discouraging, use this fact as a springboard for action. When you understand how people shop, you can leverage this insight to sell more cars.
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Think about all the beautiful, shiny cars on your lots or in your showrooms. If you do not leverage every automotive marketing technique at your disposal, they’re going to sit there. While people do still stop into the dealership to have a look around, more and more, they are conducting their buyer’s journey online. They research. They compare. They question. They think. Online. Are you there with them?
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Empowered customers, armed with technology, have completely changed the car buying process. They are in the driver’s seat. Does this mean that dealerships and salespeople are obsolete? Far from. It just means they have to alter their approach; rather than driving the sale, they must become trusted navigators guiding it.
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As the vehicle market continues to evolve, the role of the salesperson will not become any less important - but these professionals will fulfil their responsibilities in different ways. And with different tools. Chief among them is a dealership website that facilitates the buying process while enhancing the experience for customers.
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Breaking news: the vast majority of the car buying public hates the vehicle buying process. All right, it’s not exactly news. But how do you sell more cars when you’re fighting against generations of traditional high-pressure tactics and ingrained dislike? Simple. Educate.
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For most of us, purchasing a vehicle is a major investment -- and it is certainly a significant financial commitment when you factor in insurance and maintenance. In other words, the decision to buy a car is one that most people do not take lightly. They plan. They research. They compare. They think.
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2000 Palm Beach Lakes Blvd
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