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THATBlog

THAT Blog: Digital & Inbound Marketing | Web Design WPB | Social Media

How to Deal with Negative Feedback on Facebook

Jan 17, 2022 6:30:00 AM

In managing social media profiles, one of the biggest fears that clients tell us relate to how negative comments and criticism should be handled on social networks. For example, what should a company do when a facebook user posts something negative on the company wall, or about the company?

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Social Media in 2022: Pros and Cons

Jan 10, 2022 6:16:00 AM

Those of us who work in social media, specifically in social media marketing, admittedly have a bias when it comes to how it can be utilized and leveraged. However, we are going to put that aside for now and look at this objectively. We want to re-analyze the future of social media in our society, looking at the pros and cons, both in the professional world, and personally.

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Social Media Marketing Trends for 2022

Dec 13, 2021 7:10:00 AM

There are more than 3 billion social media users around the world today, and that number will only continue to increase in the coming years. As social media grows, so too does the need for social media marketing. Social media marketing trends in 2022 will shift just as quickly as they have in 2021. Every year, those of us in the business try to find the right way to get those who merely view your social media posts to actually become your customers. The upcoming year is no different in that regard, but staying on top of the trends is essential if you want to realize your investment in this form of marketing. What social media marketing trends in 2022 should you consider as the new year dawns? Take a look at a few of the most important. 

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Social Trends to Expect in 2022

Nov 12, 2021 8:00:00 AM

The year 2021 has flown by and social has continued to evolve, causing social media managers and the like to quickly shift strategies to keep up. As new platforms emerge and more and more businesses joining social media, it’s crucial to stay informed as we head into the new year. What trends are we expecting in social media? We’ve identified five trends that have taken shape in 2021 and are almost guaranteed to rise in the new year.

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How Social Signals Help SEO in 2021

Feb 16, 2021 9:00:00 AM

Social media can not only build an entirely different persona for your brand, but it can also affect your SEO. Wondering how? It's simple. The key way social media affects your SEO efforts in 2021 is through what many marketers call social signals.

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Facebook Business Page Tips for SEO

Feb 9, 2021 12:40:00 PM

As social media continues to grow every day, we can see that the influx profiles can make it extremely difficult for your Facebook business page to be seen organically. There are about 80 million small- and medium-sized business pages on Facebook right now. With this much competition, you may be asking yourself, "What do I need to do to get noticed?" The following Facebook SEO tips can help answer that question for you.

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Does Boosting Posts on Facebook Really Work?

Jan 14, 2021 5:00:00 PM

Facebook’s news feed algorithm has made it more problematic for brands to get content in front of target audiences. To counteract this, smart brands have allocated a budget for promoting content to ensure their Facebook posts reach the right people at the right time. Thus, promoting content has become a regular activity for brands with evolved Facebook posting strategies. But what if I told you that boosting Facebook posts is not the best method to drive true business value for your brand? Before you close out of this blog, hear me out!

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How Luxury Brands Are Embracing Social Media

Dec 30, 2020 5:47:00 AM

The best luxury brands on social media have a deep understanding of digital advertising media. This takes work and research to learn. The best way to start is to dive in. Social media for luxury brands is an ever-changing landscape, but each brand gets to change their chunk of that landscape in ways that work best for it. It's crucial to have social media presence. According to Deloitte, most high income consumers prefer shopping online. This number will only increase.

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Instagram Story Hacks for 2021

Dec 23, 2020 10:45:00 AM

As the social space continues to evolve, users are always looking for the newest ways to get more followers, build their brands, and capture their audiences’ attention. Instagram stories are the new craze! Other platforms such as Facebook, YouTube, Pinterest, and even LinkedIn have followed in Instagram's footsteps by incorporating stories. So now I have to learn how to post stories on social media?! Don’t worry, we are all in the same boat! Analytics can show us what we need to do to post the best stories, and this blog post explains how to execute the key Instagram story hacks for 2021. We got you!

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Why Social Media Stories Are Good for Business

Dec 16, 2020 11:45:00 AM

As if a calendar full of social media posts isn't enough, you have probably asked yourself, “Do I really need to post social media stories?” Whether it be on Instagram, Facebook, now LinkedIn, or on the beta version on Twitter’s Stories, the surplus of content that is required to keep social media stories fresh, relevant, and relatable can seem, well…daunting.

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