Every successful business understands the importance of using social media as part of their marketing strategy. Whether it’s a large conglomerate like Starbucks or a locally owned shop, companies are targeting the more than 2.4 billion active social media users. But can social media really help boost sales? Here’s how you can use social media to increase your company’s sales.
As of late, Instagram has done some tweaking of their algorithm which is making competition for visibility on the platform much tougher. According to our Facebook connections, this is a deliberate move to help reduce the spammy and less relevant behavior of certain Instagram accounts. With this algorithm change has come a fad of people trying to get fancy with hashtag placement in order to game the system. While trying different tactics is always recommended, we need to be clear that managing a personal Instagram account is much different than managing a brand account. What works for the fun food images on your personal Instagram account may not work the same way for the law firm’s business profile that you are trying to build. The trend of putting the hashtags in the comments came about as a way to keep Instagram captions looking clean, but then soon people realized that hashtags in comments were also discoverable by Instagram’s algorithms. From there, those rascally “growth hackers” decided the hottest tactic to trick the system is to swap out and edit your hashtags to surface your content for more terms. Exhausting, especially if you have to work at scale!Read >
One of the best things about digital marketing is that there is always something new to test. Lately, our team has been sharing knowledge and looking for new ways to approach the market with social advertising tactics. We have come across an exciting concept that we call “Search Intent Social Advertising.” When you combine the search intent-based data that is available in Google Analytics with the granular targeting of social advertising, you have a campaign structure with a lot of potential.Read >
If you are a business, you must have social media as part of your marketing strategy. However, it takes more than just creating social media accounts to garner brand awareness. You need to have a strategy to build a following, encourage engagement and have a strong social media presence. Here are four ways your business can create a strong social media presence.Read >
When you run as many Facebook ads as we do, you will undoubtedly have a few ads get denied by Facebook’s system. It can be scary and frustrating when you get an ad denied. Facebook’s system is very sensitive and is focused on protecting consumers from ads that are offensive, harassing or inflammatory. While this is a great protocol to have in place, it also can be triggered by harmless ads that simply have wording that MIGHT be misconstrued by someone. Essentially, Facebook wants you to be able to hyper-target individuals with your content, but not single them out with your message by an identifying characteristic. Kind of weird, right? My biggest issue with this system is that, when denying your ad, it doesn’t give you any kind of insight on how to fix it. Well, you are in luck. I did some digging and found out exactly why Facebook denies ads and some examples of how to fix your ads so they will be approved.Read >
An influencer marketing strategy is a great way to present your brand (or service) in an authentic way to a group of online individuals who might be averse to digital advertising. By using an online personality with natural and real digital influence, brands can connect more deeply with their target audiences and see lasting brand equity being built. That is, as long as the influencer marketing strategy features high-quality content and highly quantifiable data.
As a digital marketing agency offering influencer marketing services to our clients, we have interacted with hundreds of influencers and formed a wide range of partnerships. With that experience, we have learned a few things! Here are four tips for an impactful influencer marketing strategy.Read >
The digital world is rumbling as a result of the recent Facebook data scandal. A quick synopsis is that Facebook essentially allowed a third party to collect and use data in a way that could have influenced U.S. voters. This is why we can’t have nice things!
As the smoke clears from this fiasco, Facebook is left with a tough choice in what to do to prove to people that the company is serious about data security and privacy. After all, if users don’t TRUST Facebook, then they won’t USE Facebook. And if users leave Facebook, there won't be anyone left to advertise to on Facebook.Read >
Allocating dollars to a social advertising is a great idea. Even with the rising completion, the cost per result on social advertising campaigns are by far the most cost effective compared to other forms of digital advertising. When you have a strong strategy, that is! This article pieces together the 4 must-have elements of a strong social advertising campaign. However, before we jump into that, we need to have a realistic conversation about where social advertising fits into the buyer’s journey.Read >