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THAT Blog: Digital & Inbound Marketing | Web Design WPB | Social Media

Should You Use TikTok to Promote Your Brand?

Oct 4, 2019 8:10:00 AM

The social media app TikTok seems to have exploded out of nowhere with more than 1 billion downloads in its first year. With such tremendous growth, it’s no surprise that marketers are wondering if it is beneficial to advertise on TikTok. Let’s unravel the mystery of how to use TikTok and determine whether the platform is worth including in your brand's social media strategy.

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How to Dominate Social Media in 2020

Oct 2, 2019 3:50:03 PM

Video content has become a major trend in the digital marketing world. Behind Google, the social media video platform YouTube is the second largest search engine in the world. Instagram's algorithm gives preference to videos when ranking content. And, a study by Rawshorts predicts, "by 2020, 82% of internet traffic will come from video."

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Why Your Company Should Partner with Influencers

Aug 27, 2019 4:45:33 PM

Social media influencers are powerful ambassadors for your organization. They distribute information about your products and services, and they raise brand awareness. Here's a quick snapshot of some of the other benefits of partnering with social media influencers for marketing.

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How to Create a Social Media Strategy in 5 Easy Steps

Aug 16, 2019 8:00:00 AM

It’s a well-known fact that social media is a vital marketing tool for businesses of all sizes in all industries. However, many businesses are using social media without a formal strategy in place. I am sure every other aspect of your business has a strategy to achieve a projected goal. Why should social media be any different? Having random posts on social media is not going to produce bottom-line results. The following five steps can help you create a social media strategy that effectively achieve your business goals.

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Why Marketing on Social Media is Important?

Jul 26, 2019 8:00:00 AM

It is impossible to avoid social media: it is all around us. What began as a way to connect with family and friends has now turned into an important marketing channel for all types of companies. It doesn’t matter if you run a small local business or a large national corporation, marketing on social media is essential. Why? To start, more than 3 billion people use social media. With a user base that great, your business can't afford NOT to be marketing on social media. Here are 4 more reasons you should be doing social media marketing.

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How to Reach Generation Z Through Marketing

Jul 12, 2019 6:45:00 AM

Over the decades, marketers have learned to adapt and change their strategies to accommodate cultural shifts of different generations of consumers. After all, the advertising campaigns Don Draper created on Mad Men probably wouldn't work as well with today’s audience. Evolving your marketing strategies is a necessity… especially when to comes to marketing to Generation Z, or those consumers born after 1995.

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How to Promote Branded Content

Jun 28, 2019 8:00:00 AM

Several months ago, Instagram announced it is developing a new way for brands to sponsor influencer-generated content by creating a new ad type called “branded content ads.” Well, this new ad type has officially launched! Now, with the creator’s permission, businesses can promote branded content as feed ads targeting specific audiences. Whether you are a social media influencer or business marketer, here’s what you need to know to get started.

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Facebook Campaign Budget Optimization: What You Need to Know

Jun 11, 2019 7:30:00 AM

If you utilize Facebook as part of your digital marketing strategy, you may already be familiar with the platform's Campaign Budget Optimization ads. Campaign Budget Optimization (CBO) automatically distributes your budget to the best performing ad set, not just the top performing ad. The social network rolled out these new ads back in 2018, but many advertisers have ignored the option. However, starting in September 2019, Facebook will make CBO the default setting for many accounts. Therefore, advertisers will no longer be able to control budgets on the ad-set level, as budgets will be set at the campaign level. To help you understand how this will impact your social media marketing, let’s take a closer look at CBO.

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Keeping Your Social Media Content Fresh

May 6, 2019 8:05:00 AM

When it comes to social media, it is easy to get stuck in a rut by creating the same type of content over and over again…especially when it seems to be working. However, it’s important to try new things on social media to maintain an engaged audience, attract a new audiences and to stay ahead of your competitors. Here are just a few social media updates that will help keep your content fresh.

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8 Ways Your Social Media Content Is Annoying Your Audience

May 3, 2019 4:56:29 PM

As marketers, we all tend to think that our content is great. We are always providing value in a fun, memorable way. The sad reality is, if we aren’t careful, our content can do more harm than good. Since both paid and organic success on social media hinges on a high-quality content strategy, it is important for brands to understand what their audiences do and do not want to see. Luckily for us, a new study of 1,000 U.S. consumers discovered what annoys consumers about content from brands. Want to keep your social media audience happy and engaged? Avoid these 8 faux pas!

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