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THAT Blog: Digital & Inbound Marketing | Web Design WPB | Social Media

A Beginner's Guide to Facebook Custom Audiences

Feb 18, 2019 8:15:00 AM

Facebook ads can be a very powerful tool for business when used properly. You are able to streamline your target audience to ensure that you are reaching your potential customers and retarget consumers who have already shown an interest in your company. This can be done by creating custom audiences, which is a critical step for any successful Facebook advertising campaign. Let’s take a look at how Facebook custom audiences can help your business.

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2019 Creative Trends

Feb 12, 2019 9:53:54 AM

New year, new designs. New feeling, new vibe. But what are the 2019 creative trends to follow? What trends will flop? For creatives this is an ongoing battle to continue to set and keep on trend without falling behind. Therefore, it is important to not only to find out what your specific clients like but, what are the masses saying about it as well. To understand this, you must do some research to see within your respective industry and outside of it. We want to know, what’s hot and hitting with clients?


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11 Reasons Your Website Speed Is Killing Your Social Media Marketing

Jan 31, 2019 3:06:38 PM

Often the responsibility for a social media marketing campaign’s success is placed on the social media advertising techniques and content alone without giving proper consideration to the user experience after clicking through to the website. The fact is – you can flawlessly execute the best social media marketing campaign ever, but if your website is slow to load, you won't get users to convert. Period.

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7 Important Influencer Marketing Stats You Need to Know

Jan 31, 2019 2:59:45 PM

Influencer marketing is a form of digital marketing in which brands focus on leveraging the influence of people who have strong personal brands rather than taking a brand message straight to consumers. Since people trust other people more than they trust brands, influencer marketing has become a very popular tactic when it comes to generating brand awareness, engagement, and stimulating sales. While influencer marketing does have its weaknesses, you can’t deny the impact that the right partnership can make. Thinking about leveraging influencer marketing for your brand in 2019? Here are 7 important influencer marketing stats you need to know.

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5 Social Media Marketing Bad Habits (and How to Break Them)

Jan 28, 2019 4:03:49 PM

Social media is the one thing that almost everyone has access to, yet most people don’t fully understand — especially when it comes to business. Many people (even people with years of marketing experience) think posting pretty pictures on Instagram is "doing social media," when posting images is only the tip of the iceberg. The activity that lies beneath the surface is much more complex and important for successful social media marketing.

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Social Media Advertising 101: Facebook Ads

Jan 25, 2019 2:15:11 PM

When it comes to promoting your business on social media, we are in the pay-to-play era. With all the changes in Facebook’s algorithm, you can no longer rely on your organic posts to reach your target audience. To fully embrace social media marketing, you need a strategy that includes an advertising budget. This could be a scary move for those who are new to the game. Here is an easy guide to get you started with advertising on Facebook.

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Why Outsource Your Social Media Management

Jan 22, 2019 9:02:00 AM

There’s no escaping social media. Even your grandma is posting memes and sharing videos. For brands, it’s an incredible opportunity to generate awareness, foster engagement, nurture advocates and influencers, improve customer service, and, ultimately, drive sales. Social media has become a critical aspect of any digital marketing strategy - but do you have the time and resources to devote to it, or does it make more sense to outsource social media management?

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4 Ways to Show Your Social Media Followers Love

Jan 22, 2019 8:00:00 AM

As the Beatles so eloquently sang it, ”All you need is love." This is also true when it comes to social media. In a time when it seems that the fun of social media is being invaded by negative political posts and fake news, it is important to make your social media followers feel warm and cozy. (And I'm not talking about the heat coming from their computers, tablets, or devices!) Here are four ways you can show your social media super fans how much you love them.

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8 Essential Apps to Improve Your Social Media Content

Jan 18, 2019 9:47:00 AM

Nowadays it is impossible to avoid social media; it is all around us. What began as a way to connect with family and friends has now turned into an essential marketing tool for all types of businesses. Most brands have a social media presence, and all this competition creates pressure for brands to create social media content that gets noticed.

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Should You Cross Post to Multiple Social Networks?

Jan 14, 2019 7:41:00 AM

Should you use the same content when you post to multiple social networks? We’ll give you the short answer ... No! But why? Let’s take a look at cross posting social media content, so you can ramp up your social media strategy - and results.

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