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THATBlog

THAT Blog: Digital & Inbound Marketing | Web Design WPB | Social Media

How Luxury Brands Are Embracing Social Media

Jul 21, 2022 5:47:00 AM

Is social media for luxury brands counterproductive? Does it erode rather than elevate their status? Does it detract from that sense of exclusivity that appeals so much to their audience? When done intentionally and mindfully, the answer is a firm no. And if follower statistics for top contenders such as Chanel, Louis Vuitton, Gucci, and Dior (each with tens of millions of fans) are any indication, social media can be a powerful want to reach and connect.

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How to Build Your Personal Brand with Social Media

Jul 14, 2022 4:53:00 PM

Checklist (greatly simplified!) for entrepreneurs and business owners:

  • Secure financing 
  • Finetune product and/or service offerings
  • Establish office space or headquarters
  • Do your marketing and sales thing and wow prospects
  • Build strong company brand and hire for fit
  • Build personal brand

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4 Ways to Instantly Improve Your Instagram Marketing

Jun 17, 2022 1:32:00 PM

It looks so easy. Pop a few videos up on Instagram; make people laugh, cry, think… and you’re golden. You’ll gain traction, your audience will clamor for more, and you’ll win over prospects, delight customers, and cement your reputation as the top choice in your space. 

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5 Social Media KPIs You Should Track for Success

Jun 5, 2022 1:16:00 PM

What’s the first thing you do when you wake up? Smile, stretch, enjoy the first rays of the sun, and hop out of bed ready to tackle the day? If so… good for you! The rest of us reach for our smartphones.

Over 70% of us pick up our phones within 10 minutes of waking up. Sure, we may be checking the time or the weather, but as likely, we’re checking Instagram, Twitter, Facebook, Snapchat, or Tiktok to see what we missed while we were asleep. 

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Travel Industry Social Media Trends for 2022

Jun 3, 2022 12:40:00 PM

The world is your oyster. 

The world is at your fingertips.

Nope… Nevermind. You need to stay home.

Wait… We’re back on. With restrictions. 

No, we’re good.

Hold on… Restrictions are back… and now they’ve eased… and they’re back again. Wait…

There is no doubt that the last few years have been a rollercoaster for travel agents and tourism industry professionals. We can go… we can’t go… we can go – with caveats… but wait… No… Yes… 

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Easy Ways to Market Your Hotel on Social Networks

Jun 1, 2022 10:58:00 AM

Increased visibility, more direct bookings, better brand awareness - sound like every hotel’s dream come true? It is, and it’s just not possible without a better social media marketing strategy for your property. 

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Why You Need to Improve Your Social Media Customer Service

May 30, 2022 10:50:00 AM

Customers have lots of ways to get the service they deserve today. They no longer have to spend hours on the phone waiting for answers. Instead, they can just reach out to a brand on social media. 

Unfortunately, social media and customer service have a tenuous relationship. While half of all consumers expect businesses to respond to problems through social media channels, nearly 30% of people say they’ve had a negative experience with a brand on social media, and nothing could be worse for your business than poor customer service online. 

Why do you need to improve your social media customer service right now? Take a look. 

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Social Media Tips for the Real Estate Industry

May 23, 2022 10:43:00 AM

According to the National Association of Realtors, 57% of realtors are using social media on a daily basis. If your firm isn’t using social media to market your properties yet, it’s certainly time to consider this marketing avenue.

It can help you reach a wider, more targeted audience. It could even serve as your key lead generator. As much as real estate social media marketing can help your firm, though, it can also be a fairly overwhelming experience if you’re just getting started.

Where do you even begin to find success on this marketing channel? These tips can help. 

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Where Should You Use Instagram Hashtags in 2022?

Apr 11, 2022 3:41:00 PM

For years there has been a great debate over where hashtags should be placed. Should they go in the posts' captions or in the comments? Due to the mystery surrounding exactly how the Instagram algorithm works, it has been difficult to paint a complete picture regarding which hashtag methods create the most engagement, reach, and new followers.

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Have You Hopped on the Influencer Marketing Train Yet?

Mar 16, 2022 6:49:00 AM

 

Back in 2017, influencer marketing really picked up. Well, it's now an $8 Billion industry.  And it’s not slowing down.  At first, like many new things, people thought it was a fad. It has since been following the 'adopter curve', meaning that there are a few categories of adopters: innovators, early adopters, early majority, late majority, and laggards. The general consensus is that we are still in the early majority category. Many companies, especially brands, have gone past realizing the potential of influencers to the point of utilizing them and spending serious marketing dollars on them. But many other brands still haven't committed any portion of their marketing budgets to influencers. 

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