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THAT Blog: Digital & Inbound Marketing | Web Design WPB | Social Media

The Difference Between First-Party and Third-Party Cookies

Dec 13, 2018 6:09:00 AM

Have you heard the recent news about Facebook? For the first time, the world’s largest social media platform is allowing brands to use first-party cookies. In the past, Facebook only allowed businesses to use third-party cookies.

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Influencer Generated Content: Why It Works

Dec 4, 2018 7:38:00 AM

As you scroll through your social media feed, you will find many posts featuring influencer marketing. Whether it is a photo showcasing the latest fashion trend or beauty product, or a quick video demonstrating the use of a must-have gadget that will help simplify an everyday task – influencer generated content is everywhere and it most likely grabs your attention.

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Is Google My Business Converting to a Social Network?

Nov 30, 2018 4:00:00 PM

In 2018 Google made large investments in the restructuring and updating of their local business platforms. From Google Posts to the addition of their recently released App. These shifts have many SEOs, marketing managers and local business owners wondering what is coming next. Theories come and go on what the future has in store for GMB but one thing is for sure, the landscape of local search and user behavior is changing at a faster pace than ever before.

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What Are Social Signals in SEO?

Nov 20, 2018 2:23:00 PM

Social media. It's a powerful influencer in today's marketing world, and if your company has yet to make it a priority, it's certainly time to do so. It can not only build an entirely different persona for your brand, but it can also affect your SEO. Wondering how? It's simple.

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How Can I Edit My Photos to Look More Professional for Social Media?

Nov 8, 2018 8:54:00 AM

Some social media images you see posted on Twitter or Facebook look absolutely amazing. They’re captivating, compelling, and inspiring. Others, though? They could use a bit of help! If that post is associated with your company, you may be wondering if you need professional photography to improve image quality and create a polished look.

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How to Create a 3D Photo on Facebook

Nov 8, 2018 8:14:12 AM

Facebook is always looking for unique ways to capture user attention. Recently Facebook rolled out an extension of its Facebook 360 photo capabilities. This extension, called the Facebook 3D photo option, allows users to upload 3D images to their News Feeds – with one caveat.

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New Year’s Resolutions That Will Increase Your Business in 2019

Nov 7, 2018 4:36:54 PM

As 2019 approaches, people are beginning to think about what resolutions they are going to make for the new year. Adapting better eating habits, quitting smoking, and exercising more are all common resolutions. But resolutions are not confined just to our personal lives.

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How to Set Your 2019 Social Media Advertising Budget

Nov 6, 2018 2:21:32 PM

When creating a social media strategy with clients, one of their most frequently asked questions is how much to invest in a social media advertising budget. This is always a fun exercise, because social media channels will ingest however much budget you are willing to pony up, so the discussion really becomes about how much budget the client is comfortable allocating. This can go back and forth a bit, so we find it best to start at the end and work backwards.

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How to Add a Facebook Page Administrator

Nov 5, 2018 3:06:07 PM

Still trying to decide what works and what doesn't for your Facebook page? You're not alone. According to the platform itself, more than 50 million small businesses now use Facebook to connect with their customers, and while that may be a great way to reach out, it can be tough to balance social media management with running a business. This is where adding another Facebook page administrator comes into play.

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What Is Social Media Management?

Oct 30, 2018 3:04:00 PM

Digital marketing means different things to different companies. There are so many pieces to the digital marketing puzzle that it can be tough to cover all of them. Social media is one piece companies are looking at in greater depth than ever before, and for good reason. It offers a level of marketing power many other options in the digital marketing arena simply don't, and as you begin to research how you can use social media to your company's advantage, you're like to come across the term social media management.

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