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THATBlog

THAT Blog: Digital & Inbound Marketing | Web Design WPB | Social Media

How Social Signals Help SEO in 2021

Feb 16, 2021 9:00:00 AM

Social media can not only build an entirely different persona for your brand, but it can also affect your SEO. Wondering how? It's simple. The key way social media affects your SEO efforts in 2021 is through what many marketers call social signals.

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Facebook Business Page Tips for SEO

Feb 9, 2021 12:40:00 PM

As social media continues to grow every day, we can see that the influx profiles can make it extremely difficult for your Facebook business page to be seen organically. There are about 80 million small- and medium-sized business pages on Facebook right now. With this much competition, you may be asking yourself, "What do I need to do to get noticed?" The following Facebook SEO tips can help answer that question for you.

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Does Boosting Posts on Facebook Really Work?

Jan 14, 2021 5:00:00 PM

Facebook’s news feed algorithm has made it more problematic for brands to get content in front of target audiences. To counteract this, smart brands have allocated a budget for promoting content to ensure their Facebook posts reach the right people at the right time. Thus, promoting content has become a regular activity for brands with evolved Facebook posting strategies. But what if I told you that boosting Facebook posts is not the best method to drive true business value for your brand? Before you close out of this blog, hear me out!

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How Luxury Brands Are Embracing Social Media

Dec 30, 2020 5:47:00 AM

The best luxury brands on social media have a deep understanding of digital advertising media. This takes work and research to learn. The best way to start is to dive in. Social media for luxury brands is an ever-changing landscape, but each brand gets to change their chunk of that landscape in ways that work best for it. It's crucial to have social media presence. According to Deloitte, most high income consumers prefer shopping online. This number will only increase.

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Instagram Story Hacks for 2021

Dec 23, 2020 10:45:00 AM

As the social space continues to evolve, users are always looking for the newest ways to get more followers, build their brands, and capture their audiences’ attention. Instagram stories are the new craze! Other platforms such as Facebook, YouTube, Pinterest, and even LinkedIn have followed in Instagram's footsteps by incorporating stories. So now I have to learn how to post stories on social media?! Don’t worry, we are all in the same boat! Analytics can show us what we need to do to post the best stories, and this blog post explains how to execute the key Instagram story hacks for 2021. We got you!

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Why Social Media Stories Are Good for Business

Dec 16, 2020 11:45:00 AM

As if a calendar full of social media posts isn't enough, you have probably asked yourself, “Do I really need to post social media stories?” Whether it be on Instagram, Facebook, now LinkedIn, or on the beta version on Twitter’s Stories, the surplus of content that is required to keep social media stories fresh, relevant, and relatable can seem, well…daunting.

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How to Do Conversational Commerce in 2021

Dec 5, 2020 3:58:00 PM

Conversational commerce has quietly grown into a major factor in digital marketing. It has been mentioned as an on-the-rise trend, but it's embracing its potential ahead of most expectations. It differs from chatbots by focusing on messaging apps instead of websites.

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How to Set Your 2021 Social Media Advertising Budget

Nov 5, 2020 9:53:57 AM

2020 is drawing to a close, and you know what that means. Countdowns? Parties? Noise-makers? Champagne? No, it means it’s time to get serious about your 2021 social media advertising budget. Which is just as fun as parties. No, it’s not, but it is necessary, especially considering about half the world’s population has a social media account - and counting. 

When creating a social media advertising strategy, one of the most frequently asked questions is how much to invest. This is always a fun exercise, because social media channels will ingest however much budget you are willing to pony up, so the issue is really about how much budget you are comfortable allocating. To reach your brand-building goals, spend must reflect social’s importance.

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Where Should You Use Instagram Hashtags in 2021?

Nov 3, 2020 3:41:00 PM

For years there has been a great debate over where hashtags should be placed. Should they go in the posts' captions or in the comments? Due to the mystery surrounding exactly how the Instagram algorithm works, it has been difficult to paint a complete picture regarding which hashtag methods create the most engagement, reach, and new followers.

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What Are the New Facebook Rules for 2021?

Oct 15, 2020 5:00:00 PM

With more than 2.7 billion monthly active users worldwide, Facebook has cleared the way for itself as the leading social platform. Therefore, the vast majority of brands cannot afford to neglect the new Facebook rules for 2021 as part of their social media marketing strategies. And, as Facebook changes, users and creators everywhere are wise to pause what they are doing and tune in to the ways their experiences and workflows are bound to shift.

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