2020 is drawing to a close, and you know what that means. Countdowns? Parties? Noise-makers? Champagne? No, it means it’s time to get serious about your 2021 social media advertising budget. Which is just as fun as parties. No, it’s not, but it is necessary, especially considering about half the world’s population has a social media account - and counting.
When creating a social media advertising strategy, one of the most frequently asked questions is how much to invest. This is always a fun exercise, because social media channels will ingest however much budget you are willing to pony up, so the issue is really about how much budget you are comfortable allocating. To reach your brand-building goals, spend must reflect social’s importance.Read >
For years there has been a great debate over where hashtags should be placed. Should they go in the posts' captions or in the comments? Due to the mystery surrounding exactly how the Instagram algorithm works, it has been difficult to paint a complete picture regarding which hashtag methods create the most engagement, reach, and new followers.Read >
With more than 2.7 billion monthly active users worldwide, Facebook has cleared the way for itself as the leading social platform. Therefore, the vast majority of brands cannot afford to neglect the new Facebook rules for 2021 as part of their social media marketing strategies. And, as Facebook changes, users and creators everywhere are wise to pause what they are doing and tune in to the ways their experiences and workflows are bound to shift.Read >
Social media strategy has evolved wildly over the years. We could all plan to post on the day of a grand opening or a product release knowing we would get immediate interaction in 2016. Now, our followers may not see an important post in their feed for a week—or at all.
Since social media is constantly changing, the methods in which we make our company's events, initiatives, and information available to our audiences must constantly change as well. As the world of social media marketing grows, it is more important than ever to have a robust strategy to "woo" your audiences on a consistent basis and grow their trust as part of your social media strategy in 2021.Read >
2020 has been an interesting year so far, and when it comes to digital marketing, social media is still one of the most powerful platforms you can leverage for your business during these tough times.. It provides an easily accessible mechanism for immediacy, engagement, and fast, agile strategy shifts. But it can also be fraught with risk: just consider the many (many!) social fails just in 2019 from major brands including Burger King, Snapchat, Chase, Ruffles, and more. Keeping your community on-message while building awareness, generating leads, and converting followers can be tough, and missteps can be costly in terms of reputation and lost opportunity. An experienced social media marketing agency can help you navigate this terrain successfully and harness the power of connection.Read >
The biggest influencers have broad, non-specific audiences. That's useful for them, but not always for a brand designing a marketing campaign for them. Brands using micro influencers can reach more deeply into very specific target markets. Micro influencer marketing in 2020 will continue to grow and build on a number of very recent successes.Read >
It used to be that major topics got discussed on social media. Now social media itself is a hotly debated topic. It's for good reason: older platforms are facing growing pains and controversy about their social and political responsibility. What does that mean for marketing? New social media platforms are always going to rise, but they're doing so in a fierce environment. What's the next big social media platform and how will marketing on them be different?Read >
Instagram shoppable posts make selling on Instagram much easier. It's especially important to learn how to use this feature now that Instagram is making things a bit more difficult for influencers by removing likes. Business marketing on Instagram will have to make some adjustments, and the shoppable posts feature provides a solid tool that continues to evolve the platform. If you don't know how to sell on Instagram, follow this guide:Read >
We all remember when the digital world was under fire as a result of the recent Facebook data scandal. As the smoke cleared, Facebook was left with a tough choice in what to do to prove to people that the company is serious about data security and privacy. After all, if users don’t TRUST Facebook, then they won’t USE Facebook. And if users leave Facebook, there won't be anyone left to advertise to on Facebook.
Once again Facebook is taking action against discriminatory advertising by removing a large range of targeting capabilities for businesses that fall into the housing, employment and credit. When creating ad campaigns for these industries, you now must select the Special Ad Category field or your ads will be declined for non-compliance. This is not good news for the many brands in these categories, as the targeting parameters are much stricter. Special Ad Categories are no longer able to target by age, gender or zip code. They are also limited on the interest and behavior targeting audiences. However, all is not lost! There are still impactful ways to reach your target market with Facebook advertising.Read >
Instagram may not have as many users as its massive big brother Facebook, but it is a powerhouse when it comes to grabbing - and keeping - the attention of a target audience One thing that is extremely helpful when trying to stay ahead of the game on Instagram is keeping an eye on stats. While we must be careful and consider the source of said statistics, they can help us predict trends and isolate opportunities in the market to make an impact. The following Instagram statistics are extremely valuable when planning your social media marketing strategy for 2020. Check them out!Read >