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THAT Blog: Digital & Inbound Marketing | Web Design WPB | Social Media

How to Measure Reach on Social Media

Oct 11, 2018 1:25:00 PM

The journey to conversion starts with reaching the customer. It seems like that happens more via social media these days than it does anywhere else, and reach is one social media KPI you'll certainly want to track if you're marketing via Facebook, Twitter, or any other social media platform.

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How to Download Your Google+ Data Using Google Takeout

Oct 9, 2018 2:41:01 PM

How to Use Google Takeout to Download Your Google+ Data

  1. Visit takeout.google.com
  2. Choose the data you wish to download
  3. Specify the formats of your downloads
  4. Select how and where you want to receive and store your data

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Can You Have Two Facebook Pages with the Same Name?

Oct 9, 2018 1:05:00 PM

If you maintain a Facebook page, there are diverse ways to display your brand name, and unfortunately, it's possible in today's global marketplace that someone else occupies your company name. Understanding how Facebook operates and how to display your company name so people can locate you can assist you in avoiding any potential problems this might cause for your company. Here are some Facebook business page tips that can help.

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Is Twitter Still Relevant for Social Media Marketing?

Oct 8, 2018 11:31:35 AM

Since its inception in 2006, Twitter has been a major tool for social media marketing strategies. Millions of users took to its witty 140-character limit (now increased to 280) to get their messages out quickly. However, there has been speculation that Twitter is suffering a slow death, which is making many businesses worry about their social media marketing strategies.

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11 Facebook Updates You Need to Know for 2019

Oct 2, 2018 4:55:20 PM

The one thing that stays the same is that Facebook is always changing. Even more interesting, when Facebook changes, there is a trickle-down effect to Instagram as well, especially when it comes to the advertising side of things.

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Do Facebook Page Likes Still Matter?

Sep 27, 2018 2:21:41 PM

Five short years ago, growing your social community was very important. The more Facebook page likes you had, the more people would see your content and hopefully engage with it. The more people engaged, the more people saw your future content.

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What Is the Value of Social Media?

Sep 25, 2018 3:49:00 PM

Social media hasn't always been as important as it is now for businesses. In the early days, many companies just didn't think it was worth it. In fact, they thought it would not have bottom-line results. Now, though, we know that's just not true. Social marketing is virtually a must, as we spend more and more of our lives connecting with others via social media platforms.

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How to Grow Instagram Followers Organically

Sep 24, 2018 4:25:28 PM

3 Tactics for How to Grow Instagram Followers Organically

  1. Post creative content
  2. Use popular hashtags
  3. Stay connected and engaged

Instagram’s popularity is continuously rising, especially with the implementation of stories and IGTV. What began in 2010 as a photo-sharing platform has become a social media powerhouse used by more than one million companies to promote and advertise their businesses.

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How to Assess Your Social Media Loyalty Program

Sep 18, 2018 8:45:00 AM

Customer loyalty matters to your business. Statistics show that businesses lose $1.6 trillion dollars a year because customers decide to switch brands. The positive news: 60% to 70% of your existing customers will look to you first to buy. Moreover, 80% of your profits will result from just 20% of existing customers.

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Stop Boosting Facebook Posts: Do THIS Instead!

Sep 6, 2018 4:18:14 PM

Facebook’s news feed algorithm has made it more problematic for brands to get content in front of target audiences. To counteract this, smart brands have allocated a budget for promoting content to ensure their Facebook posts reach the right people at the right time.

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