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THAT Blog: Digital & Inbound Marketing | Web Design WPB | Social Media

Facebook Campaign Budget Optimization: What You Need to Know

Jun 11, 2019 7:30:00 AM

If you utilize Facebook as part of your digital marketing strategy, you may already be familiar with the platform's Campaign Budget Optimization ads. Campaign Budget Optimization (CBO) automatically distributes your budget to the best performing ad set, not just the top performing ad. The social network rolled out these new ads back in 2018, but many advertisers have ignored the option. However, starting in September 2019, Facebook will make CBO the default setting for many accounts. Therefore, advertisers will no longer be able to control budgets on the ad-set level, as budgets will be set at the campaign level. To help you understand how this will impact your social media marketing, let’s take a closer look at CBO.

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Keeping Your Social Media Content Fresh

May 6, 2019 8:05:00 AM

When it comes to social media, it is easy to get stuck in a rut by creating the same type of content over and over again…especially when it seems to be working. However, it’s important to try new things on social media to maintain an engaged audience, attract a new audiences and to stay ahead of your competitors. Here are just a few social media updates that will help keep your content fresh.

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8 Ways Your Social Media Content Is Annoying Your Audience

May 3, 2019 4:56:29 PM

As marketers, we all tend to think that our content is great. We are always providing value in a fun, memorable way. The sad reality is, if we aren’t careful, our content can do more harm than good. Since both paid and organic success on social media hinges on a high-quality content strategy, it is important for brands to understand what their audiences do and do not want to see. Luckily for us, a new study of 1,000 U.S. consumers discovered what annoys consumers about content from brands. Want to keep your social media audience happy and engaged? Avoid these 8 faux pas!

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Is Facebook Advertising Effective for Lawyers?

May 1, 2019 6:11:00 AM

Because the competitive atmosphere is so fierce in the legal field, it is essential that you develop a multi-faceted approach to marketing. Google organic search and paid search immediately come to mind, and, indeed, these can be effective methods by which to increase visibility, traffic, and conversions. But don’t neglect the world’s largest social media network. Facebook advertising for lawyers can be challenging - but the rewards are worth it.

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Marketing for Lawyers: How to Leverage Video on Social Media

Apr 29, 2019 10:09:00 AM

When it comes to marketing for lawyers, do not underestimate the power of social media video. This versatile medium can help you achieve a number of key goals, including boosting engagement, traffic, conversions, and, ultimately, revenue. How do you make the most of it?

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Instagram’s New Ad Format to Expand Influencer Marketing Campaigns

Apr 23, 2019 8:00:00 AM

With more and more businesses using influencer marketing as way to garner brand awareness and increase sales, Instagram is responding by refining its influencer marketing tools. The platform recently announced it is developing a new way for brands to sponsor influencer-generated content by creating a new ad type called “Branded Content Ads”.

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How to Leverage LinkedIn for Lawyers

Apr 18, 2019 9:49:00 AM

LinkedIn is often referred to as the social media network for professionals; it can be an especially potent resource for attorneys, particularly those who practice in the corporate, business, and real estate spaces. How can you integrate LinkedIn into your law firm social media strategy - and see the growth and results you want?

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What Does $1 in Facebook Advertising Generate for a Business?

Apr 11, 2019 4:45:32 PM

Every business that decides to advertise on social media channels is taking a risk. As a marketing medium, social media hasn’t been around all that long and there is still a lot of misunderstanding when it comes to the benefits and best use cases for Facebook Ads. When we work with clients, we do our best to educate each one on the social media advertising strategies that work, make sense and ultimately will add value to their brand. In essence, we are seeing past the superficial engagements and looking deeper into what the return on those dollars and cents actually is. This begs the all-too-familiar question: how much should I be spending on Facebook Advertising? The short answer is that it all depends on the goals, conversion rates and other data points a business already has. However, short answers are no fun. Let’s reduce the conversation down to a very basic starting point. What does $1 in Facebook Advertising generate for a business?

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Social Media Marketing Tips for Small Business

Apr 5, 2019 8:00:00 AM

Social media is a great way for small businesses to connect and build relationships with existing customers, as well as to find new customers. In fact, 57.5% of people are more likely to buy from a brand they are following on social media. Thus, the time for SMBs to ramp up their social media efforts is now! Here are seven social media marketing tips for small business.

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5 Advanced Social Media Marketing Tips

Mar 29, 2019 4:42:20 PM

If your current social media marketing strategy is geared towards only generating new followers and engagements, this is not the blog for you.

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