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THAT Blog: Digital & Inbound Marketing | Web Design WPB | Social Media

Why Social Media Is a Marathon, Not a Sprint

Aug 13, 2018 3:09:00 PM

While far from the first, MySpace was certainly one of the biggest names to revolutionize social media and change the way marketers thought about how to use this new tool. With so many platforms to choose from today and almost continual literature being produced around the idea of social media results for companies, it's impossible to ignore the power this platform has.

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What You Need to Know About Influencer Marketing

Aug 10, 2018 11:46:44 AM

Many brands use social media influencers to help sell their products and services, and we don’t expect this trend to stop. In fact, 70% of U.S. businesses increased their influencer marketing budgets in 2018.

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How Facebook’s Targeting Changes Could Affect Your Business

Aug 6, 2018 3:26:37 PM

With all the trouble Facebook has been in lately for its breach of privacy, it is no surprise that the social media platform is making changes to how it collects and uses customer data. If your business is an advertiser on Facebook, these changes could affect your targeted prospects, and ultimately, your social media advertising strategy. However, this does not mean you should stop advertising on Facebook you just may need to restructure things a bit. Here’s what you need to know.

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What You Need to Know About IGTV

Aug 1, 2018 1:32:40 PM

Instagram has launched its own social media video-based app: Instagram TV, or IGTV, which allows users to share vertical videos that can be up to one hour long. This is a great alternative for those who enjoy the Instagram Stories feature but wish they could post longer videos (that won’t disappear after 24 hours) without having to post to YouTube, for example.

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How to Take Great Product Photos for Social Media

Jul 31, 2018 9:41:24 AM

Social media has evolved to the point where grainy shots or blurry product photos won’t make the cut, especially on Instagram. To compete in today’s market, beautiful, high-quality lifestyle and product photos for social media are essential.

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How Can Businesses Use Social Media to Their Benefit?

Jul 27, 2018 9:52:23 AM

Nowadays it is impossible to avoid social media; it is all around us. What began as a way to connect with family and friends has now turned into an essential marketing tool for all types of businesses. But surprisingly, there are still businesses that do not take advantage of this powerful yet inexpensive form of advertising. In fact, nearly 50% of small businesses aren’t using social media as part of their marketing strategies. With more than 3 billion people using social media, I don’t see how your business could not be marketing on social media. Here are a few ways your business can benefit from social media.

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Want to See Your Competitors’ Facebook Ads? Here’s How!

Jul 24, 2018 8:32:02 AM

Let’s face it. We are ALL obsessed with the competition. As marketers, we always want to have eyes on what our competitors are doing from a strategic and tactical level. Other than manually keeping note or checking out the “Why Am I Seeing This” feature, there was really no sure fire way to get a peek at what types of Facebook ads competitors were running (outside of having the ads served to you in your feed, of course). Recently, Facebook released a new feature on desktop and mobile that allows you to search ads on Facebook to see what ads a brand is currently running. It is VERY simple to perform a competitive analysis.

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Boosting Twitter Posts: Is It Worthwhile?

Jul 13, 2018 4:12:32 PM

As a Social Media Specialist, I am always tracking my social media stats and determined to out-perform my previous month. However, one of my frustrations is that the social media reporting and management platforms like Hootsuite and Sprout Social do not track results from paid advertising on Twitter and Instagram – only Facebook. So is it worth spending money to promote posts on Twitter and Instagram even though my client won’t see the results through the management platform reports? To answer this question, I performed my own testing to see if it’s worth boosting Twitter posts for engagement.

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A 5-Step Plan to Measure Social Media ROI

Jul 5, 2018 4:48:53 PM

I have a riddle for you. What is the one thing that everyone has access to, but very few understand how to effectively use? The answer is social media! Literally anyone can pick up a mobile device and start snapping pictures, tweeting or posting stories. While social media channels are easily accessible, brands can waste a lot of time (money) if they aren’t using these tools effectively or measuring social media performance appropriately. With all the activities that are possible with social media, how can you be sure that your efforts are generating actual business results? How can you measure the return on investment (ROI)? By following these five steps for how to measure social media ROI, you and your team can be sure your social media efforts are making an impact!

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Can Social Media Increase Your Sales?

Jun 20, 2018 1:36:04 PM

Every successful business understands the importance of using social media as part of their marketing strategy. Whether it’s a large conglomerate like Starbucks or a locally owned shop, companies are targeting the more than 2.4 billion active social media users. But can social media really help boost sales? Here’s how you can use social media to increase your company’s sales.


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