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THAT Blog: Digital & Inbound Marketing | Web Design WPB | SEO

What Is the Main Difference Between SEO and SEM?

Nov 14, 2018 11:03:00 AM

If you're working on making sure potential customers find your website, you're likely to run across two marketing terms very quickly: SEO and SEM. They sound a lot alike, and they are quite similar in many ways, but understanding the difference between the two is key to refining your search marketing strategy.

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Auditing Old Content and Blog Posts

Sep 27, 2018 10:00:00 AM

Whether your site is big or small, you invest time, money and effort into website content. Month after month your content mounts with the goal of improving your search engine rankings. However, many site managers do not follow up on these content pieces and their impact on the site as a whole on a regular basis. The thought of reviewing all that content is definitely tedious, but could pay big dividends in your site's performance.

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Seasonal Keywords: A Recipe for Near-Evergreen Content

Sep 6, 2018 9:53:55 PM

While it feels like retailers start selling their holiday items earlier and earlier every year, there is a reason for the seemingly premature retail holiday season: demand. According to a Statista survey, the Christmas shopping season can start as early as September, with some consumers beginning their holiday shopping even earlier. So, by decking their halls before the autumn leaves fall, these retailers are anticipating and addressing the needs of their customers.

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Writing Content for SEO: Search Engine Success Factors

Jul 31, 2018 8:38:00 AM

There was a time in the world of search engine optimization where keywords were all that mattered. You simply crammed as many as possible into your existing site, then waited for search engines to notice. The science and art of SEO, however, has evolved. Today, it is about far more than selecting and stuffing keywords. In terms of the search engine ranking system, one factor consistently leads the pack - and enables your brand to lead the pack: content.

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leveraging Google My Business Insights

Jul 27, 2018 11:29:29 AM

We all know the power of a fully optimized Google My Business listing. It can be the top producing traffic and leads tool for your local business, and the best part is its free. But, like ongoing maintenance and updates to Google Posts, how can marketers tweak and improve on performance?

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How Google Voice Can Affect SEO

Jul 19, 2018 2:33:00 PM

Recent statistics have shown that nearly a quarter of search engine queries are now performed with voice search. Predictions suggest that it will make up more than half of searches within the next two years. The reality is that you may not be using Google voice search, but many of your customers certainly are. If you haven't at least considered offering Google voice search capability, it's time to do so.

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5 Tips for Social Media Management

Jul 12, 2018 2:53:00 PM

MySpace launched on August 1, 2003, and with it came a revolution that would rock the business world for years to come. Today, nearly half of the world's population is on some type of social media, and if your company isn't there, you may be losing customers. Being on social media and managing social media content and communities effectively are two very different things.

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Why Google Indexing Matters

Jul 3, 2018 1:26:00 PM

The idea of Google indexing can seem mystifying. Understanding how indexing and other Google search engine ranking factors affect your SEO work is even more intimidating. The reality, though, is that if you don't understand how it works, the chances are good that you won't be able to leverage it to improve your rankings.

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5 Reasons User Experience (UX) is Key to SEO

Jun 25, 2018 12:14:12 PM

A recent Forrester study suggested that a better user experience could boost conversion rates by nearly 400%. Imagine the possibilities for your brand! This is far from the only study to look at just how valuable user experience, or UX, can be. UX is an important factor in web design, of course - but it’s equally critical when it comes to your website SEO efforts.

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How to Do SEO Writing Right

Jun 5, 2018 8:39:14 PM

Wondering how to do SEO writing right? Even as a Content Strategist tasked with SEO writing for THAT Agency, I find myself wondering the same thing. If Google isn’t changing the character length on meta descriptions (and then changing it back), the search engine giant is rolling out algorithm changes like mobile-first indexing.

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