THAT Blog: Digital & Inbound Marketing | Web Design WPB | SEO

How Do I Optimize My Content for Voice Based Searches?

Jan 21, 2022 8:00:00 AM

Shaping your content calendar for 2022 can be challenging, as can addressing new technology for the upcoming year. Among the technologies to consider that could shape your content in 2023 is voice search. 

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Organic SEO vs Pay-Per-Click Advertising

Jan 19, 2022 6:55:00 AM

Let's go back to basics for a few minutes: the two main methods of Online Marketing, Organic Search Engine Optimization, and Pay-Per-Click Advertising. Most people ideally want to use both methods strategically to maximize their site's online presence, however, each method has its distinct advantages and disadvantages. 

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How Does Interactive Content Help Me Generate Leads

Jan 14, 2022 8:00:00 AM

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Interactive content. It surrounds your social media and online experiences on a daily basis, and for good reason. It has the power to create engagement among customers and users in a way static content simply doesn’t, and no more than ever, digital marketing plans are beginning to add interactive content to help ensure a customer’s journey is shorter than ever. 

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Don't Forget to Optimize Your Videos

Jan 12, 2022 6:26:00 AM

YouTube is a great place to host videos that you're embedding on your website, but don’t forget about Keyword Synergy! Make sure you're optimizing your videos too. In order to squeeze the most value out of your video, utilize your keywords in the title and description while keeping information clear, concise, and attention-grabbing. In this post, we dive into video optimization tactics and best practices.

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What is Google Shopping Graph?

Jan 7, 2022 8:00:00 AM

Holiday sales totals hit incredible numbers this year, and much of that shopping happened outside of the brick and mortar stores, with various eCommerce retail outlets doing more business than ever before. If your shop is one of those that worked to attract attention from online shoppers during the holiday season, you may have overlooked a key opportunity from Google to gain a foothold in today’s eCommerce landscape - Google Shopping Graph. 

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3 Local SEO Stats You Need to Know

Dec 15, 2021 6:58:00 AM

The Local search results continue to evolve, especially now that mobile has surpassed desktop in terms of percentage of search (60%). If you don't want to be left behind, you need to stay up to date with the changing climate of local searches, and local SEO stats. At THAT Agency, we’re prepared to help your business expand and thrive in the ever-changing vertical of local online searches.

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What is Deep Linking in SEO?

Dec 10, 2021 12:30:00 PM

Deep Links or Deep Linking is the process of creating a link that allows users to click through to a specific page, rather than just the home page.

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THAT SEO Automation Tools

Dec 7, 2021 8:00:00 AM

SEO automation tools are great, but the results are often not as effective as you would want them to be. This is because SEO takes a lot of work and it is impossible to do this work manually.

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What Trends Are Coming to Digital Marketing in 2022?

Nov 2, 2021 10:14:10 AM

If the coming year has a keyword, we are going to make an educated guess that it’s “disruption.” We are living in wild times: a global pandemic, unprecedented labor shortages, surging demand in many industries, new technologies, ever-increasing competition for attention spans and wallet shares…. It’s not a perfect storm. It’s a tsunami followed by a hurricane followed by a tornado wrapped up in a good ol’ nor’easter! But perhaps, “disruption” isn’t quite right. “Adaptation” may be a better choice for 2022. 

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Can Local Search Engine Optimization Help My Local Business?

Oct 28, 2021 8:30:00 AM

When we need information - from how to fix a leaky faucet to where to go for sound legal advice - we go online. When we have an unmet need, an unanswered question, or an interest previously unexplored, we turn to a trusted resource: a search engine. 

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