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THAT Blog: Digital & Inbound Marketing | Web Design WPB | SEO

Is Paying for SEO Worth It?

May 8, 2019 7:57:00 AM

Is SEO worth it? SEO takes a bit of time to establish and get going at full speed. The benefits of SEO for business rely on sticking with it enough to climb the ranks. The more you do it, the more that success compounds and builds on itself. Any SEO you've done before keeps generating long after.

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5 Ways to Improve Your Law Firm Ranking on Google

May 3, 2019 7:10:00 AM

How do you improve your law firm ranking on Google? Should you employ a search engine marketing agency or put your own support staff on it? These are all incredibly valuable questions. You need to be able to make sound judgments about them in a decisive way. These five steps can help you understand and utilize search engine marketing more effectively.

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Why Your Law Firm Needs Google My Business

Apr 11, 2019 10:16:00 AM

Google has evolved into an entity that is much more than just a search engine - though that function is certainly powerful enough in its own right! It has also developed a comprehensive range of business features with which professionals can increase their online visibility, establish credibility, attract clients/customers, and, ultimately, increase their profitability. When it comes to SEO for law firms, Google My Business is a potent tool that you can leverage to meet your firm’s overarching goals. Why is it so critical?

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What Is Keyword Cannibalization?

Apr 3, 2019 7:53:00 AM

The word "cannibalization" brings to mind a famous line masterfully delivered by Anthony Hopkins in the movie The Silence of the Lambs. It's the one where Dr. Hannibal Lecter says, "I ate his liver with some fava beans and a nice chianti." While not quite as gruesome, keyword cannibalization can be as detrimental to your website's search engine rankings as Dr. Lecter could be to your body's organs.

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How to Hire an SEO Firm for Better Rankings

Apr 2, 2019 4:25:00 PM

There's a misconception about what makes the best SEO firms. Business owners think they're hiring a purely technical position. Getting your website to the top of Google isn't a matter of programming or being a tech head, though. Knowledge here helps, but you need an SEO firm that knows how to communicate first and foremost. They need to know market targeting, visual design, effective communication, and social media management before they even lay hand to tool.

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9 Quick Tips for Law Firm SEO

Mar 26, 2019 10:15:00 AM

Potential clients are already searching for law firms to help them with their challenges. Most (96%) use a search engine when seeking legal advice, 74% visit law firms’ websites to take action, and 73% contact just one attorney. Being visible - as in #1 or #2 - in the search engine results pages, then, is an effective way to attract attention and grow your practice. Search engine optimization (SEO) can help get you to the top of the results. But what techniques constitute the best SEO for lawyers?

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SEO Tips for Web Design

Mar 13, 2019 2:16:00 PM

Often when we design a new website SEO doesn't get much attention until the end of the process. Incorporating SEO into the entire website design process will of course help your SEO but it can also be a great help to your design process itself as well as to your end-users.

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Should You Avoid Stop Words for SEO?

Mar 1, 2019 7:34:00 AM

SEO stop words have been hotly debated for years. Some SEO experts have insisted stop words be avoided. Others have argued stop words are necessary for grammar and clarity. As a member of the search engine marketing team at THAT Agency, I deal with SEO stop words daily. Here is my two-step program for navigating the nuances of SEO stop words.

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Elements of a Powerful Local Service Page

Feb 1, 2019 2:45:00 PM

Local service pages are essential to local search engine optimization. Businesses small and large struggle with maintaining or climbing search engine rankings whether they have one or 50 different locations.

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Why Fresh Content Is Important for Your Website

Jan 31, 2019 9:00:31 PM

As a Palm Beach Web Development Company, THAT Agency is tasked with, you guessed it, developing websites. However, after those websites are fully developed, the majority of our web development clients choose to retain us as webmasters. This means we're also tasked with ongoing website maintenance.

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