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THAT Blog: Digital & Inbound Marketing | Web Design WPB | SEO

Why Blog for Business?

May 17, 2018 2:28:00 PM

You may have heard the buzz: Blogs are relics. Blogs are dinosaurs. Blogging is dead. It’s true that the internet world saw an explosion in this medium a decade ago: thousands of new blogs, from mommy blogs to fan sites, popped up every day. But did the genre “jump the shark,” so to speak, and become irrelevant?

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5 Questions to Ask Your Marketing Agency About Your SEO Strategy

Apr 3, 2018 9:52:00 AM

All small business owners should know how to market their businesses, and a lot of that has to do with SEO strategy. SEO stands for search engine optimization, and if you use it correctly, it can help to increase your leads (and sales). But SEO is a much-misunderstood component of marketing strategy, and thus one of the most neglected aspects of a business’s digital presence.

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How To Track Your Google My Business Engagements

Feb 14, 2018 8:35:49 AM

Google My Business is an integral part of Local SEO management. Showcasing business listings for free makes it a must have to be found online. But, how do you know the extent of the business you are receiving from this local citation? Is your work uploading new content like Google Posts paying off in building new local customers? Outside of monthly emails showcasing traffic, phone calls and directions used on your listing there are ways to hone in on the importance of the listings engagements. In order to get a better understanding of the extent of your GMB presence, here are some tips for tracking calls, traffic and engagements on the listing.

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Why Local SEO Matters for Car Dealerships

Feb 12, 2018 12:03:00 PM

Any car dealership that wants to survive knows that they have to have a high quality, informative website and strong SEO. But what many business owners don’t realize is that you need to have the right type of SEO in order to get the traffic that your business deserves. But what is the “right type” of SEO for car dealerships? And should you hire an SEO agency to help provide it?

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Blogging for Business Growth

Dec 25, 2017 8:27:00 PM

I’m sure you’ve been told hundreds of times that you should be blogging for your business if you want to make sure your site is relevant to your audience.  Heck, it might have been from a post I wrote previously.  Yes, blogging is important, but just because you write a bunch of articles doesn’t mean you’ll get readers or even generate revenue from what you publish.

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8 Secrets to Starting an Impactful Business Blog

Nov 24, 2017 2:03:00 PM

Blogging has become a popular content marketing channel for businesses around the world, and if you’re considering starting one for your business there are a few things to know. There are a handful of things that go into a successful business blog, but how do you make it work for your company and drive results?

Keep these often overlooked items in mind when building your business blog.

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2018 Search Engine Optimization Trends

Oct 25, 2017 8:00:00 AM

As you begin your digital strategy preparation for 2018, we understand that task can be overwhelming with the fast paced and ever-changing capabilities. So, lets focus on one aspect of that strategy. Search Engine Optimization Strategies should be your building block and hub of all marketing as it resides on your website. If you are looking to revamp your SEO efforts, here are some of the hottest trends going into 2018.  

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Google Chrome Security Warnings For NON Secure Sites

Aug 24, 2017 8:21:21 AM

If you haven’t checked your Google Search Console as of late you may have missed an important message regarding your websites appearance in Google Chrome that will have implications on your sites user experience and although not confirmed, probably your SEO health as well.

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The Benefits Of Google Posts

Jul 12, 2017 9:37:09 AM

For local businesses, staying up to date with the latest releases of citation tools is key to out performing competitors, especially on the citations giant, Google My Business. The latest release of capabilities is highlighted by Google Posts. If you haven't been introduced to Google Posts, you will notice some examples of posts highlighted in the section at the end of the blog.

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What is Keyword Mapping and Why is it Important?

Jul 11, 2017 1:14:09 PM

As an inbound marketing agency, we’re constantly exploring businesses’ goals and how to help them achieve the ideal level of awesomeness they have in their heads.  However, often times when we ask them what their goals are their answer is, “I want my site to rank number 1”.  While this answer uncovers a few misconceptions about seo, I’m not going to focus on that.  Instead, I’m going to dive deeper into keyword mapping and explain why it’s important to get the right pages on your site to show up for the right searches.

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