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THATBlog

THAT Blog: Digital & Inbound Marketing | Web Design WPB | SEO

How Google Voice Can Affect SEO

Jul 19, 2018 2:33:00 PM

Recent statistics have shown that nearly a quarter of search engine queries are now performed with voice search. Predictions suggest that it will make up more than half of searches within the next two years. The reality is that you may not be using Google voice search, but many of your customers certainly are. If you haven't at least considered offering Google voice search capability, it's time to do so.

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5 Tips for Social Media Management

Jul 12, 2018 2:53:00 PM

MySpace launched on August 1, 2003, and with it came a revolution that would rock the business world for years to come. Today, nearly half of the world's population is on some type of social media, and if your company isn't there, you may be losing customers. Being on social media and managing social media content and communities effectively are two very different things.

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Why Google Indexing Matters

Jul 3, 2018 1:26:00 PM

The idea of Google indexing can seem mystifying. Understanding how indexing and other Google search engine ranking factors affect your SEO work is even more intimidating. The reality, though, is that if you don't understand how it works, the chances are good that you won't be able to leverage it to improve your rankings.

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5 Reasons User Experience (UX) is Key to SEO

Jun 25, 2018 12:14:12 PM

A recent Forrester study suggested that a better user experience could boost conversion rates by nearly 400%. Imagine the possibilities for your brand! This is far from the only study to look at just how valuable user experience, or UX, can be. UX is an important factor in web design, of course - but it’s equally critical when it comes to your website SEO efforts.

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How to Do SEO Writing Right

Jun 5, 2018 8:39:14 PM

Wondering how to do SEO writing right? Even as a Content Strategist tasked with SEO writing for THAT Agency, I find myself wondering the same thing. If Google isn’t changing the character length on meta descriptions (and then changing it back), the search engine giant is rolling out algorithm changes like mobile-first indexing.

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Why Internal Linking Is Important

Jun 4, 2018 8:54:09 AM

What is the importance of internal linking? When writing for SEO, linking is an important tool used to pass value from one web page to another. Search engines view links as votes of confidence in a web page’s content - even if those links are internal and point to other pages within the same website.

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5 Key Blog Performance Metrics

May 24, 2018 9:36:00 AM

What are the first questions marketing teams hear from management or the C-suite? How much is this costing us - and how much are we making from it? This is true whether you’re talking about TV and print ads or social media and content marketing. How do you measure blog success? Here are five key metrics that empower you to do so, and in the process, helping you refine your strategy - and satisfy the bosses!

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Why Blog for Business?

May 17, 2018 2:28:00 PM

You may have heard the buzz: Blogs are relics. Blogs are dinosaurs. Blogging is dead. It’s true that the internet world saw an explosion in this medium a decade ago: thousands of new blogs, from mommy blogs to fan sites, popped up every day. But did the genre “jump the shark,” so to speak, and become irrelevant?

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5 Questions to Ask Your Marketing Agency About Your SEO Strategy

Apr 3, 2018 9:52:00 AM

All small business owners should know how to market their businesses, and a lot of that has to do with SEO strategy. SEO stands for search engine optimization, and if you use it correctly, it can help to increase your leads (and sales). But SEO is a much-misunderstood component of marketing strategy, and thus one of the most neglected aspects of a business’s digital presence.

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How To Track Your Google My Business Engagements

Feb 14, 2018 8:35:49 AM

Google My Business is an integral part of Local SEO management. Showcasing business listings for free makes it a must have to be found online. But, how do you know the extent of the business you are receiving from this local citation? Is your work uploading new content like Google Posts paying off in building new local customers? Outside of monthly emails showcasing traffic, phone calls and directions used on your listing there are ways to hone in on the importance of the listings engagements. In order to get a better understanding of the extent of your GMB presence, here are some tips for tracking calls, traffic and engagements on the listing.

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