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THAT Blog: Digital & Inbound Marketing | Web Design WPB | SEO

Local SEO Company Vetting Made Easier

Jan 15, 2019 7:33:34 PM

Who is the best local SEO company? You can skim through pages and pages of top local SEO company rankings, but the best company is really the one you can trust.

How do you know which local SEO company to trust -- especially when you aren't exactly fluent in the language of local search engine optimization? This article, and the brief local SEO glossary within it, can help you bridge the communication gap and identify the best local SEO company for your business.

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Google Analytics Features: A Look at the Top 25

Dec 31, 2018 3:33:00 PM

If you are wading into the world of marketing data, you’ve undoubtedly run headlong into the juggernaut that is Google Analytics. It is big. No, it’s massive. This free web analytics tool is intended to help you analyze and assess your website traffic. Sounds simple enough, but not only are the potential impacts huge - so too is the number of Google Analytics features that you can access.

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10 Reasons You Need Local SEO Services

Dec 17, 2018 9:44:00 AM

The internet has allowed us access to virtually every corner of the world. We can connect with people from around the globe, communicating with those we’d never before have the opportunity to reach. At the same time, it also allows us more insight and access into our own backyards and into the areas we are visiting. Local SEO services offer a remarkably effective way to reach customers who are looking for you - right now.

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Is Google My Business Converting to a Social Network?

Nov 30, 2018 4:00:00 PM

In 2018 Google made large investments in the restructuring and updating of their local business platforms. From Google Posts to the addition of their recently released App. These shifts have many SEOs, marketing managers and local business owners wondering what is coming next. Theories come and go on what the future has in store for GMB but one thing is for sure, the landscape of local search and user behavior is changing at a faster pace than ever before.

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What Is the Main Difference Between SEO and SEM?

Nov 14, 2018 11:03:00 AM

If you're working on making sure potential customers find your website, you're likely to run across two marketing terms very quickly: SEO and SEM. They sound a lot alike, and they are quite similar in many ways, but understanding the difference between the two is key to refining your search marketing strategy.

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Auditing Old Content and Blog Posts

Sep 27, 2018 10:00:00 AM

Whether your site is big or small, you invest time, money and effort into website content. Month after month your content mounts with the goal of improving your search engine rankings. However, many site managers do not follow up on these content pieces and their impact on the site as a whole on a regular basis. The thought of reviewing all that content is definitely tedious, but could pay big dividends in your site's performance.

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Seasonal Keywords: A Recipe for Near-Evergreen Content

Sep 6, 2018 9:53:55 PM

While it feels like retailers start selling their holiday items earlier and earlier every year, there is a reason for the seemingly premature retail holiday season: demand. According to a Statista survey, the Christmas shopping season can start as early as September, with some consumers beginning their holiday shopping even earlier. So, by decking their halls before the autumn leaves fall, these retailers are anticipating and addressing the needs of their customers.

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Writing Content for SEO: Search Engine Success Factors

Jul 31, 2018 8:38:00 AM

There was a time in the world of search engine optimization where keywords were all that mattered. You simply crammed as many as possible into your existing site, then waited for search engines to notice. The science and art of SEO, however, has evolved. Today, it is about far more than selecting and stuffing keywords. In terms of the search engine ranking system, one factor consistently leads the pack - and enables your brand to lead the pack: content.

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leveraging Google My Business Insights

Jul 27, 2018 11:29:29 AM

We all know the power of a fully optimized Google My Business listing. It can be the top producing traffic and leads tool for your local business, and the best part is its free. But, like ongoing maintenance and updates to Google Posts, how can marketers tweak and improve on performance?

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How Google Voice Can Affect SEO

Jul 19, 2018 2:33:00 PM

Recent statistics have shown that nearly a quarter of search engine queries are now performed with voice search. Predictions suggest that it will make up more than half of searches within the next two years. The reality is that you may not be using Google voice search, but many of your customers certainly are. If you haven't at least considered offering Google voice search capability, it's time to do so.

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