Often when we design a new website SEO doesn't get much attention until the end of the process. Incorporating SEO into the entire website design process will of course help your SEO but it can also be a great help to your design process itself as well as to your end-users.Read >
SEO stop words have been hotly debated for years. Some SEO experts have insisted stop words be avoided. Others have argued stop words are necessary for grammar and clarity. As a member of the search engine marketing team at THAT Agency, I deal with SEO stop words daily. Here is my two-step program for navigating the nuances of SEO stop words.Read >
As a Palm Beach Web Development Company, THAT Agency is tasked with, you guessed it, developing websites. However, after those websites are fully developed, the majority of our web development clients choose to retain us as webmasters. This means we're also tasked with ongoing website maintenance.Read >
Who is the best local SEO company? You can skim through pages and pages of top local SEO company rankings, but the best company is really the one you can trust.
How do you know which local SEO company to trust -- especially when you aren't exactly fluent in the language of local search engine optimization? This article, and the brief local SEO glossary within it, can help you bridge the communication gap and identify the best local SEO company for your business.Read >
If you are wading into the world of marketing data, you’ve undoubtedly run headlong into the juggernaut that is Google Analytics. It is big. No, it’s massive. This free web analytics tool is intended to help you analyze and assess your website traffic. Sounds simple enough, but not only are the potential impacts huge - so too is the number of Google Analytics features that you can access.Read >
The internet has allowed us access to virtually every corner of the world. We can connect with people from around the globe, communicating with those we’d never before have the opportunity to reach. At the same time, it also allows us more insight and access into our own backyards and into the areas we are visiting. Local SEO services offer a remarkably effective way to reach customers who are looking for you - right now.Read >
In 2018 Google made large investments in the restructuring and updating of their local business platforms. From Google Posts to the addition of their recently released App. These shifts have many SEOs, marketing managers and local business owners wondering what is coming next. Theories come and go on what the future has in store for GMB but one thing is for sure, the landscape of local search and user behavior is changing at a faster pace than ever before.
If you're working on making sure potential customers find your website, you're likely to run across two marketing terms very quickly: SEO and SEM. They sound a lot alike, and they are quite similar in many ways, but understanding the difference between the two is key to refining your search marketing strategy.Read >
Whether your site is big or small, you invest time, money and effort into website content. Month after month your content mounts with the goal of improving your search engine rankings. However, many site managers do not follow up on these content pieces and their impact on the site as a whole on a regular basis. The thought of reviewing all that content is definitely tedious, but could pay big dividends in your site's performance.Read >