When Connectively (formerly known as HARO) shut down, many marketers, SEOs, and business owners were left without a go-to tool for easy media coverage and link building. These platforms made it simple to earn backlinks by responding to journalist requests. But now that they’re gone, you might be wondering: what’s the next best thing?
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Link building is a crucial aspect of search engine optimization (SEO) that helps improve a website's visibility and rankings on search engines like Google. However, not all link-building tactics are created equal. While some methods may provide quick results, they can also put your website at risk of penalties from search engines. This is where white hat link-building comes into play.
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| Key Topics | Details |
|---|---|
| What is Link Building | It's a crucial part of digital marketing and SEO strategy, improving a website's visibility and credibility. |
| White Hat vs Black Hat Link Building | White hat techniques follow ethical guidelines and provide value to the audience, while black hat can harm a website's rankings. |
| Ten Effective White Hat Link Building Strategies | 1. Quality content creation 2. Outreach to webmasters 3. Guest blogging 4. Resource page link building 5. Broken link building 6. Infographics 7. Link reclamation 8. Directory submissions 9. Content syndication 10. Social media |
| Importance of White Hat Link Building | Increases website visibility, drives traffic, and improves search engine rankings; it builds genuine relationships and long-term success. |
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