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THATBlog

THAT Blog: Digital & Inbound Marketing | Web Design WPB | Audience Insights

Storytelling Strategies: How Content Marketing Shapes Brand Perception

Apr 19, 2024 1:02:56 PM

Think about the last time a good story really grabbed you. Maybe it was a movie, a book, or even a friend’s funny tale at a dinner party. That’s the power of storytelling—it sticks with you. In the world of content marketing, storytelling is just as crucial for brand success. It’s about making your brand memorable by giving it a voice and a story that people can connect with. Why does your business need to dive into storytelling? Because when you tell a good story, people listen, remember, and might even tell others. Let’s explore how you can use storytelling in marketing can be used to make your business stand out and create lasting relationships with your customers.

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Content Marketing for Dummies: Tips, Solutions, and Considerations

Apr 2, 2024 2:23:00 PM

Content marketing, digital marketing, brand marketing, SEO marketing—there's a veritable smorgasbord of marketing flavors out there. Feeling overwhelmed? Wondering where to start or what the differences are? Help is here! Welcome to "Content Marketing for Dummies," the go-to guide for deciphering the marketing melee and finding your footing in the vast digital playground. 

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What is Content Mapping and Why is it Important?

Oct 12, 2023 1:55:19 PM

In the ever-evolving digital landscape, the key to resonating with your audience is to provide them with content that aligns with their unique needs and interests. That's where content mapping comes into play. Content mapping is an essential strategic process that serves as a bridge between your business's content strategy and the desires of your target audience.

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9 Creative Hotel Packages Examples

Jun 27, 2018 7:57:00 AM

Hotel marketing has evolved significantly in recent years. The old, conventional tactics simply don't cut it with today's tech-savvy generation. Modern travelers expect more than just a room; they seek unique and memorable experiences. To capture the attention of jaded, media-saturated guests and revamp your hotel marketing strategy, consider embracing creative hotel packages examples. In this article, we'll delve into nine top-notch sales promotion ideas for hotels that you can implement right away. These hotel packages examples and add-on packages are designed to entice your guests and set your hotel apart from the competition.

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