Social media is changing fast, and businesses need to keep up with the latest social media trends to stay relevant. In 2025, we’re seeing big changes in how people use social media, from AI-created content to new shopping features. Whether you're a business owner, marketer, or just someone who loves social media, knowing these trends can help you stay ahead.
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If you're running Google Ads, you're probably up against some tough competition. Businesses are constantly bidding for the same keywords, trying to get their ads in front of the right audience. But if you want to get ahead, you can’t just focus on your own campaigns—you need to know what your competitors are doing, too. That’s where Google Ads competitor analysis comes in.
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In today’s world, businesses aren’t just selling products or services—they’re competing for attention in a crowded market. That’s where strategic positioning comes in. It helps businesses stand out, connect with the right customers, and build a strong reputation that leads to long-term success.
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Email marketing remains one of the most powerful digital marketing strategies for businesses looking to engage their audience, drive conversions, and build long-term customer relationships. However, success isn’t just about sending emails—it requires a well-structured email marketing strategy that aligns with business goals, customer expectations, and industry best practices.
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Growing your business isn’t just about making more sales—it’s about increasing your revenue in a smart, sustainable way. That’s where revenue growth comes in. If your business is bringing in more money this year than it did last year, that’s a sign of healthy growth. But if your revenue has stalled (or worse, dropped), it might be time to rethink your strategy.
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If you want your business to grow, you need to reach more customers and sell more of what you already offer. That’s where market penetration comes in. It’s all about increasing sales within your current market—without launching a brand-new product or entering an entirely different industry.
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Ever wonder why some customers stick around while others leave without buying? Or why certain ads or emails get great responses while others fall flat? That’s where customer behavior analysis comes in.
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If you’re looking to grow your business and connect with your audience, understanding marketing tactics is a must. These tactics are the tools and techniques that help bring your marketing plans to life. In this post, we’ll break down 12 popular marketing tactics, explain how they work, and show you examples to inspire your own. By the end, you’ll have a clearer idea of which ones are the best fit for your business—and how a marketing strategist can guide you along the way.
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Building a strong, memorable brand is one of the smartest moves you can make for your business. A great brand does more than just look good—it connects with your audience and leaves a lasting impression. Whether you're starting from scratch or looking to improve, this guide will walk you through the basics of branding strategies and how to create a solid brand marketing strategy that works. Let’s dive into what it takes to create a brand that not only stands out but truly resonates with your customers.
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West Palm Beach, FL – THAT Agency, a leading full-service digital marketing agency specializing in web development, SEO, PPC, and social media, is proud to announce the relaunch of Piper Gonzalez Designs' website. This project highlights THAT Agency's technical expertise in migrating existing designs to a more robust and scalable platform—WordPress—optimizing Piper Gonzalez Designs' digital presence for enhanced marketing capabilities.
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