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Illustration of shopping icons and funnel elements representing marketing funnel stages in a digital strategy

What Most Brands Get Wrong About Marketing Funnel Stages

Jun 17, 2025 11:30:00 AM

When it comes to online marketing, a lot of brands mess up one major thing: how they think about marketing funnel stages. They might have a basic idea of how the funnel works, but the way they use it doesn't always match how real people actually make decisions. That's where buyer journey mapping becomes the missing piece that transforms their entire approach.

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