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THATBlog

THAT Blog: Digital & Inbound Marketing | Web Design WPB | AI in digital marketing

AI Integration in Digital Marketing: 7 Ways It Will Redefine Your Strategy

Oct 1, 2025 5:00:00 AM

Let’s be honest, marketing has changed a lot in just the last few years. And one of the biggest reasons?  AI integration.

Artificial intelligence is no longer something to look forward to. It’s already here, shaping everything from how we target ads to how we write emails. If you're a business owner, marketing director, or agency partner, understanding how AI works in digital marketing isn’t just helpful, it’s essential.

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Prompt Engineering Basics: Getting the Best Results from AI Tools

Sep 29, 2025 9:34:04 AM

Want to get better results from ChatGPT, Claude, or other AI tools? Prompt engineering is your secret weapon. It's basically learning how to "talk" to AI in a way that gets you exactly what you need. If you’re already exploringAI in digital marketing, prompt engineering takes things to the next level.

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How to Use AI for Personalization in Email, Ads, and Websites

Sep 29, 2025 8:53:22 AM

In digital marketing, one-size-fits-all messages no longer work. Today’s customers expect brands to know their preferences and deliver experiences that feel tailored just for them. That’s where AI personalization comes in.

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PPC Strategies: How to Maximize ROI in 2026

Sep 10, 2025 5:00:00 AM

If you’re running ads online, every click counts, literally. In 2026, the best PPC strategies are the ones that help you get more from your ad budget, not just spend more of it. Whether you're a small business trying to get noticed or a marketing director managing six-figure campaigns, this guide will walk you through how to boost your return on investment (ROI) with smart, data-driven strategies.

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AI in Digital Marketing: What It Is and How It’s Changing Campaigns

Aug 7, 2025 11:30:00 AM

Artificial Intelligence (AI) is no longer just an idea from science fiction—it's already changing how businesses connect with customers. One of the biggest areas where AI is making an impact is marketing. Today, AI in digital marketing is helping companies reach the right people, deliver better customer experiences, and run smarter campaigns.

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