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In today’s marketing world, staying ahead means working smarter. That’s where AI marketing tools come in. These tools help businesses make better decisions, save time, and create stronger connections with their audience. Whether you run a small business or manage marketing for a large company, AI can make your job easier, and your results better.

This guide covers the best AI tools for marketing, what they actually do, and how you can use them to grow your business. If you’re trying to improve your website traffic, write better content, or understand your customers more deeply, bookmark this list. It’s designed to give you a real edge.

What Are AI Marketing Tools?

AI marketing tools are software programs that use artificial intelligence (AI) to make your marketing efforts faster, smarter, and more efficient. Think of them as virtual assistants that help you get more done in less time, without needing to be a tech wizard.

So… what can AI really do in marketing?

AI can help with a wide range of tasks, like:

• Writing content and emails: Instead of staring at a blank screen, you can use AI to draft blog posts, email campaigns, social media captions, product descriptions, and more.
• Analyzing customer behavior: AI can look at how people interact with your website or emails and tell you what’s working, and what isn’t.
• Predicting trends: Some AI tools can spot patterns in your data and suggest what your customers might want next. This is especially helpful for e-commerce and seasonal promotions.
• Running ads more effectively: AI can help test different ad headlines, images, and audiences to find out which combinations get the best results.
• Optimizing websites for search engines (SEO): AI can suggest keywords, fix technical issues, and help you rank higher on Google by making your content more search-friendly. Many marketers also use SEO automation tools to streamline this process.

Do I need to know how to code to use them?

Not at all. Most AI marketing tools today are designed to be easy for everyday marketers, business owners, and teams to use. You can log in, click a few buttons, and get results, no complicated setup or advanced skills required.

For example, platforms like Jasper let you choose a template, enter a few ideas, and generate high-quality copy in seconds. Others like Surfer SEO give you clear suggestions to improve your content, even if you’ve never done SEO before. If you’re curious, here’s how to utilize AI content creation to boost performance.

Why are these tools becoming so popular?

Let’s face it, marketing is more complex than ever. You’re expected to do everything: write engaging content, run ads, track analytics, manage social media, and make sure your website shows up in search results. AI tools help by taking over the time-consuming tasks so you can focus on the big picture.

Why AI Marketing Tools Matter More Than Ever

It’s not just a trend, AI is quickly becoming the backbone of modern marketing. More and more companies are relying on AI to keep up with demand, stay competitive, and make better decisions faster.

Let’s look at some real numbers:

• Over 80% of marketing professionals now use some type of AI in their campaigns (Statista, 2024). That means if you’re not using AI yet, chances are your competitors are.
• Businesses that use AI report up to a 50% increase in conversion rates, meaning more people are taking action, like signing up, calling, or buying (Salesforce, 2023).
• Companies also say AI helps them launch campaigns 60% faster, which is a big deal in fast-moving industries like retail, tech, and real estate.
• Content creation time can drop by 75% with the help of AI. That frees up your team to focus on creative strategy, testing, and customer experience, things no robot can replace.

What does that mean for your business?

Using AI marketing tools gives you a serious advantage. You’ll be able to move quicker, spend less time on manual tasks, and make smarter decisions with data to back you up.

Let’s say you run a local business and want to send out a monthly newsletter. Instead of writing it from scratch, you could use a tool like ChatGPT to draft it, then personalize and schedule it using an email tool like Seventh Sense, which uses AI to send it at the best time for each subscriber. For additional help, this guide to email marketing strategy is a great resource.

Or, if you’re launching a new product and want to make sure your website ranks on Google, tools like Surfer SEO or MarketMuse can help guide you on exactly what to write, how long it should be, and which keywords to include. You can also layer in content marketing best practices to maximize ROI.

Why THAT Agency uses AI marketing tools

Here at THAT Agency, we believe in using the best tools to get the best results. Our team combines smart strategy with powerful AI tools to help our clients:

• Boost their visibility online
• Create stronger content faster
• Run smarter ad campaigns
• Analyze performance and improve

By integrating AI into our daily work, we help our clients stay ahead of the curve, not just keep up.

The Best AI Tools for Marketing: What to Use and Why

If you're looking to grow your business, reach more customers, and get better results from your marketing, AI marketing tools can help you get there faster. But with so many tools on the market, how do you know which ones are actually worth your time?

We’ve rounded up the best AI tools for marketing, not just popular names, but ones that actually make a difference in real-world campaigns. Whether you’re a solo marketer, part of a team, or working with a full-service marketing agency like THAT Agency, these tools can save time, boost performance, and help you do more with less.

Let’s break them down, one by one.

1. Jasper – For Writing High-Quality Marketing Content Fast

Writing is one of the most time-consuming parts of marketing. That’s where Jasper comes in. Jasper is an AI copywriting tool designed specifically for marketers. It can help you write:

• Blog posts
• Product descriptions
• Social media captions
• Ad copy
• Website headlines

What makes Jasper different?

Jasper isn’t just a text generator. It offers built-in templates for specific types of content (like Facebook ads or landing pages), and you can control the tone of voice, whether you want the writing to sound friendly, professional, bold, or fun.

It can even learn your brand voice over time, so your content stays consistent.

Bonus Tip:

Many marketers pair Jasper with Surfer SEO (see below). Jasper writes the copy, and Surfer makes sure it’s optimized for search engines. Together, they’re a powerful combo for creating content that both reads well and ranks well. For additional inspiration, check out these content marketing myths that can hold businesses back.

2. Surfer SEO – For Content That Ranks on Google

Getting your content to rank on Google takes more than just throwing in a few keywords. Surfer SEO helps by analyzing top-ranking pages for your target keyword and showing you exactly how to structure your content.

What Surfer does:

• Recommends word count, keyword density, and header structure
• Suggests related terms to include (using Natural Language Processing)
• Gives your content a real-time SEO score while you write

Why it matters:

According to Ahrefs, over 90% of web content gets zero organic traffic from Google. Surfer helps make sure yours is in the 10% that does get seen.

It’s especially useful if you’re writing blog posts, service pages, or product guides, and want to be found by the people searching for them. For more insight, read about SEO trends that can help boost visibility.

3. ChatGPT – For Brainstorming, Copywriting, and Strategy

You’ve probably heard of ChatGPT, but it’s more than just a chatbot. It’s one of the most flexible AI marketing tools out there.

How marketers use it:

• Drafting email campaigns
• Generating blog outlines
• Writing captions or product names
• Summarizing reports and analytics
• Rewriting content in different tones
• Creating custom AI “assistants” trained on your brand

Example:

Let’s say you need to write a product page for a new service. You can ask ChatGPT to generate several headline ideas, a benefits section, and a call to action, then tweak the results to match your brand.

Pro Tip: If you're using SEO data from tools like Surfer or Semrush, feed that into ChatGPT. It can help you write search-friendly content with keywords, questions, and competitor info already baked in. To see how AI is shaping marketing, here’s a look at the impact of AI on marketing.

4. Seventh Sense – For Sending Emails at the Right Time

Have you ever wondered when to send your marketing emails? Seventh Sense uses AI to figure that out, for each subscriber on your list.

Instead of guessing or using a one-size-fits-all approach, this tool tracks when your audience opens emails and clicks on links. Then, it sends your emails when they’re most likely to be seen.

Why this matters:

Email inboxes are crowded. If your message hits at the wrong time, it might never get read.

Stat to know:

Companies using send-time optimization tools like Seventh Sense see 15–25% higher engagement rates (HubSpot, 2024).

It works with popular email platforms like HubSpot and Marketo, making it easy to integrate. Learn how to avoid email marketing mistakes that can hurt open rates.

5. Smartly.io – For AI-Powered Social Ad Campaigns

If you run Facebook, Instagram, or TikTok ads, Smartly.io is your new best friend. It automates much of the ad creation and testing process, saving you time and helping your campaigns perform better.

What it does:

• Creates multiple ad variations automatically
• Runs multivariate testing to find what performs best
• Optimizes targeting and spend across channels

Real-world example:

Instead of testing two or three ad variations manually, Smartly.io can test dozens at once, changing the images, text, CTA, and audience to find the best combo.

It’s especially helpful for e-commerce brands, agencies, and large-scale social media campaigns. You can also dive into social media advertising campaign strategies for additional ideas.

6. MarketMuse – For Identifying Content Gaps and Opportunities

If you manage a large blog or website, MarketMuse is an AI tool that helps you plan and improve your content strategy. It scans your existing pages and compares them to your competitors to figure out:

• What topics you're missing
• Which pages need updating
• How to build content clusters around key themes

Think of it like a content audit tool, but smarter.

Example:

Say your website has a bunch of blog posts about digital marketing, but none about AI tools. MarketMuse might point that out, suggest topic ideas, and show you what to write to fill that gap.

It’s a favorite among agencies, in-house SEO teams, and enterprise brands looking to rank in competitive spaces. For background on filling these gaps, see how content marketing works.

7. Phrasee – For AI-Generated Email Subject Lines and Push Notifications

Good subject lines = better open rates. But writing them is tough. That’s where Phrasee comes in.

This tool uses natural language generation to write subject lines, email copy, and mobile push notifications that match your brand, and perform well.

Why it works:

Phrasee A/B tests your copy, learns from what works, and gets better over time using machine learning.

Use it for:

• Email subject lines
• Push notifications
• SMS campaigns
• Social media ads

It’s especially useful for high-volume senders like retail brands or subscription services. Want to step up? Explore luxury email marketing strategies for high-end campaigns.

8. HubSpot’s AI Tools – For CRM and Automation

If you're already using HubSpot, you’re in luck, it now includes powerful AI features built into the platform.

Here’s what you get:

• Smart lead scoring to help you prioritize follow-ups
• Content recommendations based on what your audience responds to
• Email suggestions to help improve your messaging
• Chatbots to assist visitors and collect lead data

Stat to remember:

According to HubSpot, AI-generated emails that were reviewed and edited by humans saw 2x the click-through rates compared to fully manual emails.

So if you're already managing your CRM and marketing through HubSpot, turning on these AI features can give you a major boost without changing platforms. For even more insights, read about the benefits of HubSpot.

How to Choose the Right AI Marketing Tools

Let’s be honest, there are a lot of AI tools out there. From writing assistants to ad managers to data analyzers, it’s easy to feel like you need a degree in software engineering just to figure out where to start.

But the truth is, you don’t have to try them all. You just need the right tools for your specific goals.

Here’s a simple, step-by-step guide to help you choose the AI marketing tools that will actually help your business grow. 

1. Start With Your Biggest Marketing Challenge

Before picking a tool, ask yourself:
“What’s the biggest bottleneck in my marketing right now?”

Here are some common struggles, and the tools that can help:

• Struggling to write content fast enough?
  Try Jasper for AI-powered writing, or pair it with Surfer SEO to make sure your content is optimized for Google.
• Getting low engagement on email?
  Use Seventh Sense to send emails at the best time for each person, or Phrasee to improve subject lines and open rates.
• Need better results from ads?
  Go with Smartly.io, which automates ad testing across platforms like Facebook and Instagram.
• Want to improve your overall content strategy?
  Tools like MarketMuse can audit your content and suggest what to write next.

By identifying your biggest need, you can avoid wasting time and money on tools you don’t really need right now. For additional context, review how to choose the best marketing strategies for your business.

2. Think About Integrations

AI tools are powerful, but they’re even better when they play well with the systems you already use.

Before you sign up, check if the tool integrates with your platforms, like:

• HubSpot for CRM and email
• Shopify for e-commerce
• Google Ads or Meta Ads Manager for advertising
• WordPress or Webflow for your website
• Slack, Trello, or Zapier for team productivity

For example, if you're already using HubSpot, tools like Seventh Sense plug right in, making it easy to automate without rebuilding your whole system.

Bonus tip: Tools that integrate well can often share data, giving you better insights into what’s working and what’s not.

3. Test Before You Commit

Most AI marketing tools offer free trials, demos, or “freemium” versions. Don’t skip this step.

Use the trial period to:

• Explore the user interface
• Test one or two real tasks
• Ask support questions
• See how it fits into your current workflow

Think of it like test driving a car. You wouldn’t buy one without seeing how it feels to drive, and AI tools are no different.

Quick Tip:

Try using your actual marketing tasks during the trial. For example, if you’re trying Jasper, ask it to write a real blog intro or Facebook ad. Don’t just explore features, see if it actually helps.

4. Don’t Go It Alone

If you’re not sure where to begin, or you want expert help setting things up, this is where working with a digital partner like THAT Agency can make a big difference.

We help businesses:

• Identify the most useful tools based on your goals
• Set up and integrate AI into your marketing workflow
• Train your team on how to use them
• Track results and make adjustments over time

There’s no need to figure everything out on your own. With the right partner, you can get set up faster and avoid costly mistakes.

What’s Next in AI Marketing?

AI is moving fast. What feels new today will be standard tomorrow. So what does the future of AI in marketing look like?

Here’s a sneak peek at where things are headed, and how getting ahead now can help your business grow faster later.

1. Automated, Multi-Channel Campaign Creation

Soon, AI tools will be able to create entire marketing campaigns across email, social, blogs, and ads, based on just a few inputs from you.

Imagine this:
You enter a product name, a goal (like “boost fall sales”), and a tone (“fun and friendly”). The AI responds with:

• A full email sequence
• Blog post ideas
• Facebook ad copy
• Suggested Instagram captions
• SEO keywords and headlines

All tailored to your brand voice and customer base. That’s where we’re headed.

2. Real-Time Personalization

Right now, personalization usually means “Hello, [First Name]” in an email. But that’s changing.

AI will soon allow websites and ads to change content instantly based on a visitor’s behavior, location, or interests.

Example:
A first-time visitor might see an educational blog.
A returning visitor sees a discount offer.
Someone who abandoned their cart sees a product video.

This kind of adaptive content can lead to much higher engagement and conversion rates.

3. Predictive Marketing and Trend Forecasting

Instead of reacting to trends, AI will help marketers spot them before they happen.

By analyzing massive amounts of data from customer behavior, social media, and industry trends, AI will tell you:

• Which products are about to become popular
• What content topics will gain traction
• When your audience is likely to take action

This predictive power will help businesses plan smarter, not just faster.

Why It Pays to Start Now

Companies that start using AI tools today will be better prepared for the future. They’ll have:

• Clean, structured data
• Smarter workflows
• More flexible marketing teams
• A competitive edge in their industry

The longer you wait, the harder it will be to catch up.

At THAT Agency, we believe that AI doesn’t replace marketers, it makes them stronger. We use AI tools to help businesses grow faster, work smarter, and connect better with their audience.

Don’t Just Use AI, Use It Well

If you’ve made it this far, you now have a solid list of AI marketing tools to explore. These tools can help you:

• Write faster
• Rank higher
• Sell more
• Understand your customers better

But tools are just the beginning. The real magic happens when you use them alongside smart strategy and creative thinking. That’s where THAT Agency comes in.

Need help picking or using the best AI tools for marketing? Want to integrate them into your strategy without wasting time or money?

Contact THAT Agency today to learn how we help businesses build smarter, AI-powered marketing systems that actually drive results.