×

THATBlog

THAT Blog: Digital & Inbound Marketing | Web Design WPB | AI Marketing

What are Zero Click Searches and How Do They Impact Your Business?

Dec 4, 2025 12:14:59 AM

If you’ve searched Google recently and received the answer instantly, without clicking a single website, you’ve experienced a zero-click search.

Read >

AI Image Generation for Marketers: What’s Possible and What to Avoid

Nov 21, 2025 9:58:05 AM

Artificial intelligence is changing how businesses create visuals for their marketing. One of the most popular tools today is AI image generation, which lets marketers produce images quickly and at a low cost. For businesses in the consideration stage, those comparing different marketing solutions, AI can look like a simple fix for creating more content in less time. But like any tool, it comes with strengths and limits.

Read >

The Role of AI in Content Creation: From Blog Posts to Ad Copy

Oct 26, 2025 1:23:14 AM

Ever feel like you're drowning in content work? You're not alone. The marketing world is moving fast, and AI content creation is changing everything about how we write and share stuff online. Whether you're running a small shop or handling marketing for a big company, you've probably seen AI pop up everywhere lately.

Read >

LLM Optimization Explained - How to Optimize for AI Search

Oct 26, 2025 12:30:01 AM

Artificial intelligence (AI) is changing the way people search online. Instead of just typing a few words into Google and scrolling through a list of links, users are starting to get direct answers from AI tools like ChatGPT, Bing Copilot, Gemini, and Google’sSearch Generative Experience (SGE).

Read >

AI Integration in Digital Marketing: 7 Ways It Will Redefine Your Strategy

Oct 1, 2025 5:00:00 AM

Let’s be honest, marketing has changed a lot in just the last few years. And one of the biggest reasons?  AI integration.

Artificial intelligence is no longer something to look forward to. It’s already here, shaping everything from how we target ads to how we write emails. If you're a business owner, marketing director, or agency partner, understanding how AI works in digital marketing isn’t just helpful, it’s essential.

Read >

How to Use AI for Personalization in Email, Ads, and Websites

Sep 29, 2025 8:53:22 AM

In digital marketing, one-size-fits-all messages no longer work. Today’s customers expect brands to know their preferences and deliver experiences that feel tailored just for them. That’s where AI personalization comes in.

Read >

AI Marketing Tools: The List Every Business Should Bookmark

Sep 15, 2025 5:00:00 AM

In today’s marketing world, staying ahead means working smarter. That’s where AI marketing tools come in. These tools help businesses make better decisions, save time, and create stronger connections with their audience. Whether you run a small business or manage marketing for a large company, AI can make your job easier, and your results better.

Read >

PPC Strategies: How to Maximize ROI in 2026

Sep 10, 2025 5:00:00 AM

If you’re running ads online, every click counts, literally. In 2026, the best PPC strategies are the ones that help you get more from your ad budget, not just spend more of it. Whether you're a small business trying to get noticed or a marketing director managing six-figure campaigns, this guide will walk you through how to boost your return on investment (ROI) with smart, data-driven strategies.

Read >

The Benefits of Outsourcing Marketing for Business Growth

Mar 5, 2025 7:45:00 AM

Running a business is no small task. Between managing daily operations, keeping customers happy, and planning for the future, marketing can often take a back seat. But without strong marketing, it’s tough to attract new customers and grow your brand. That’s where outsourcing marketing comes in.

Read >

10 Popular Social Media Trends: 2025 Report

Feb 21, 2025 6:30:00 AM

Social media is changing fast, and businesses need to keep up with the latest social media trends to stay relevant. In 2025, we’re seeing big changes in how people use social media, from AI-created content to new shopping features. Whether you're a business owner, marketer, or just someone who loves social media, knowing these trends can help you stay ahead.

Read >