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THATBlog

THAT Blog: Digital & Inbound Marketing | Web Design WPB | AI

The Role of AI in Content Creation: From Blog Posts to Ad Copy

Oct 26, 2025 1:23:14 AM

Ever feel like you're drowning in content work? You're not alone. The marketing world is moving fast, and AI content creation is changing everything about how we write and share stuff online. Whether you're running a small shop or handling marketing for a big company, you've probably seen AI pop up everywhere lately.

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LLM Optimization Explained - How to Optimize for AI Search

Oct 26, 2025 12:30:01 AM

Artificial intelligence (AI) is changing the way people search online. Instead of just typing a few words into Google and scrolling through a list of links, users are starting to get direct answers from AI tools like ChatGPT, Bing Copilot, Gemini, and Google’sSearch Generative Experience (SGE).

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How to Use AI for Personalization in Email, Ads, and Websites

Sep 29, 2025 8:53:22 AM

In digital marketing, one-size-fits-all messages no longer work. Today’s customers expect brands to know their preferences and deliver experiences that feel tailored just for them. That’s where AI personalization comes in.

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SEO Trends 2026: What Google’s Next Algorithm Could Mean for Your Business

Sep 20, 2025 5:00:00 AM

If you feel like SEO is always changing, you're right, and 2026 is shaping up to bring some of the biggest shifts yet. With Google becoming smarter and more user-focused, staying ahead of the curve isn’t just smart, it’s necessary.

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Does Google Penalize AI Content? Understanding Google's Stance in 2025

Oct 7, 2024 6:00:00 AM

With the growing use of artificial intelligence (AI) in content creation, many businesses are curious about how Google handles AI-generated content. A common question people ask is, Does Google penalize AI content? Knowing Google’s stance on this can help you create content that ranks well and follows the search engine’s guidelines.

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Exploring the Metaverse: How Brands Can Position Themselves in Virtual Worlds

Sep 19, 2024 3:52:22 PM

The digital landscape is rapidly evolving, and one of the most exciting frontiers is the metaverse. As the lines between physical and digital experiences blur, the metaverse offers brands an unprecedented opportunity to engage with audiences in immersive, interactive ways. But how can brands establish a meaningful presence in these virtual worlds? At THAT Agency, we explore how businesses can leverage the metaverse to create unforgettable brand experiences and position themselves for the future of marketing.

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How AI is Transforming Schema Markup: What You Need to Know

Jul 8, 2024 7:00:00 AM

In today's digital landscape, staying ahead of the curve is crucial for businesses looking to maximize their online presence. Two powerful tools that have emerged as game-changers in this arena are schema markup and AI integration. While these technologies may seem distinct at first glance, their intersection offers exciting possibilities for enhancing website performance, user experience, and search engine optimization (SEO).

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The Impact of AI on Marketing: Current Trends and Future Predictions

May 31, 2024 3:52:28 PM

Artificial Intelligence (AI) is transforming the marketing landscape, offering new tools and strategies for businesses to reach their audiences. This article explores the current trends in AI-driven marketing and what the future holds.

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The Evolution of Inbound Marketing Trends 2024

Nov 29, 2023 8:00:00 AM

Inbound marketing has come a long way since its inception, and as we stand on the cusp of 2024, it's undergoing yet another significant transformation. It's not merely about creating valuable content anymore; it's about creating personalized experiences, optimizing for voice search, embracing the power of video, and incorporating artificial intelligence to enhance customer interactions. Read along as we discuss the Inbound Marketing Trends 2024.

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