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THAT Blog: Digital & Inbound Marketing | Web Design WPB | Marketing Analytics

Storytelling Strategies: How Content Marketing Shapes Brand Perception

Apr 19, 2024 1:02:56 PM

Think about the last time a good story really grabbed you. Maybe it was a movie, a book, or even a friend’s funny tale at a dinner party. That’s the power of storytelling—it sticks with you. In the world of content marketing, storytelling is just as crucial for brand success. It’s about making your brand memorable by giving it a voice and a story that people can connect with. Why does your business need to dive into storytelling? Because when you tell a good story, people listen, remember, and might even tell others. Let’s explore how you can use storytelling in marketing can be used to make your business stand out and create lasting relationships with your customers.

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The Power of Competitive Gap Analysis and Competitive Audit

Feb 29, 2024 5:46:18 PM

Whether you're a seasoned trailblazer in the business world or a fresh-faced entrepreneur ready to make your mark, one thing remains constant: the need to outshine the competition.

But fear not, in this guide, we're about to unveil two secret weapons that can revolutionize your approach – competitive audit and competitive gap analysis. Buckle up as we journey into the heart of strategic analysis, where we'll uncover the untapped potential of these powerful techniques and reveal how they can catapult your online presence into uncharted territories of success.

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A Guide to the Competitive Market Definition

Feb 29, 2024 5:42:16 PM

Navigating digital marketing demands a keen understanding of your competitive landscape—an indispensable key to unlocking success in this fast-paced arena. One key aspect of this is the competitive market definition, which involves identifying and analyzing the players in your industry. Whether you're a startup looking to make a splash or an established business aiming to stay ahead, mastering competitor analysis can provide valuable insights.

In this guide, we'll delve into the intricacies of competitive market definition and break down essential competitor analysis questions to help you gain an industry advantage.

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Revealing Competitors Sales Strategies

Feb 5, 2024 4:20:31 PM

In today's fiercely competitive business landscape, staying ahead of the curve is paramount. Understanding your competitors sales strategies and effectively leveraging that knowledge can be a game-changer for your business. In this blog post, we'll explore the world of competitors sales and provide insights on how to find competitors of a company. Whether you're a small local business or a large corporation, these strategies will help you maximize sales opportunities and boost your online presence.

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Why You Need a Conversion Rate Optimization Agency for Email Marketing in 2024

Dec 22, 2023 2:59:00 PM

As we move into a new year with new marketing trends and strategies, one thing to remember is that mail marketing continues to stand as a stalwart. It continues to drive engagement and revenue for businesses, no matter the size. However, achieving success in this arena requires more than just sending out occasional emails. To truly harness the power of email marketing, businesses are increasingly turning to the expertise of a conversion rate optimization agency. 

 

In this blog, we'll explore the pivotal role a conversion rate optimization agency plays in elevating your email marketing conversion rates and why it's become an essential investment for businesses aiming to thrive in the competitive online sphere.

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Understanding Data: A Beginner's Guide to Your Marketing Analytics

Dec 13, 2023 8:48:01 AM

If you've ever wondered how to make sense of the sea of data at your disposal, you're not alone. Data analytics has emerged as a powerhouse, providing invaluable insights for business owners and marketing professionals. In the ever-evolving realm of digital marketing, understanding data is crucial for making informed decisions and crafting effective marketing strategies. This beginner's guide will help you navigate the basics of data analytics and highlight important data points that matter most to your business.

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