THATBlog

Video Content Creation in 2023: Getting From 0 to 1

In 2023, the common person has access to technology and equipment that, just twenty years ago, was only available to Hollywood-level filmmakers and producers. Video content creation in 2023 is more accessible than ever before, and yet many businesses still aren't utilizing it, or are underutilizing it.

Have You Hopped on the Influencer Marketing Train Yet?

Back in 2017, influencer marketing really picked up. Well, it's now an $8 Billion industry.  And it’s not slowing down.  At first, like many new things, people thought it was a fad. It has since been following the 'adopter curve', meaning that there are a few categories of adopters: innovators, early adopters, early majority, late majority, and laggards. The general consensus is that we are still in the early majority category. Many companies, especially brands, have gone past realizing the potential of influencers to the point of utilizing them and spending serious marketing dollars on them. But many other brands still haven't committed any portion of their marketing budgets to influencers. 

3 Local SEO Stats You Need to Know

The Local search results continue to evolve, especially now that mobile has surpassed desktop in terms of percentage of search (60%). If you don't want to be left behind, you need to stay up to date with the changing climate of local searches, and local SEO stats. At THAT Agency, we’re prepared to help your business expand and thrive in the ever-changing vertical of local online searches.

What Went Down at Inbound17

If you haven’t been to an exciting business convention, well then you probably haven’t been to Inbound.  This past week, our team travelled up to Boston to Inbound17, an inbound marketing convention put on by HubSpot. 

Could iOS 11 Bring Back QR Codes?

If you’re one of the 700 million iPhones users in the world, this week came with some changes as Apple released its newest update: iOS 11.  With a handful of new features to capitalize on as a business, the one that has the most potential for in marketing is the iPhones ability to identify and read QR Codes without a third-party app.  Does this mean those little pixelated squares will be popping up in everyday life?  Only time will tell, but these codes might have a bigger impact than you think on your mobile marketing strategy in the not too distant future.

7 iOS 11 Features to Capitalize On

If you’re one of the millions of iPhone or iPad users in the world, you now have a decision to make: To update to iOS 11 or not?  That is the question.  As people continue to upgrade their smartphone experience over the next couple weeks, there are a few exciting new features you can take advantage of as a business.

Hotel Marketing Trends in 2017

<UPDATED:  Hotel Marketing Trends for 2018>

Both the business and pleasure travel segments are looking up. According to Deloitte, this growth is projected to continue through 2017 and beyond. To capitalize on the strong outlook, it is important to employ every technique and strategy at your disposal, including -- and especially -- digital hotel marketing.

Millennial Customers and Contextual Marketing

There’s been a lot of hype around the millennial generation in the marketing world lately, and for good reason.  They’re the largest generation since the Baby Boomers, have an estimated purchasing power of $170 billion per year, and own an average of 7.7 connected devices.  Unlike other generations, they grew up connected to everything and everyone, including their favorite brands.  However, this doesn’t mean marketing to millennials is easy.  In fact, winning the hearts of millennial customers has been a challenge for businesses in across all verticals.  So if you want to get the edge over the competition when it comes to millennials, your marketing needs to have context.

3 Benefits of Hiring an Integrated Marketing Agency

Integration is more than just a buzzword; it’s a results word.  If you’re still only marketing on one or two channels, you’re falling behind.  Especially when it comes to marketing to millennials, it’s important you have some type of presence on whatever digital channel your audience is on.  An integrated marketing agency will provide your brand with the multi-channel presence you need to reach, connect, and convert your audience into lifelong customers.

Stats about Millennials Every Marketer Needs to Know [Info-Graphic]

Wouldn’t it be awesome if everyone loved all of your content all the time?  Clearly, this isn’t a reality for anyone and especially true when marketing to millennials.  Whether we get so wrapped up in pushing our products or just simply forget they’re a uniquely connected, empowered, and ambitious generation, capturing and retaining their attention presents a huge obstacle to businesses everywhere.