When was the last time your website’s design was updated? If you don’t know the answer it’s probably time for an update. With accessibility becoming crucial for businesses after 2020, brand presence on a website is as important as that of an onsite location. A well-designed website not only captures attention but also provides a seamless user experience. With so many design possibilities it is easy to become overwhelmed, but that’s why our team at THAT Agency pulled together our favorite trends so far in 2024!
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As we step into 2024, the digital marketing landscape continues to evolve at a rapid pace, and video marketing remains at the forefront of this transformation. To stay ahead of the curve, businesses and digital marketers must be well-versed in the latest video marketing trends that are shaping the industry. Among these trends, one that has gained exceptional prominence is live streaming marketing.
In this blog, we'll delve into the exciting world of video marketing, exploring the trends that will define the year ahead, with a special focus on the dynamic realm of live streaming. From immersive VR experiences to the power of real-time engagement, get ready to unlock the potential of video marketing in 2024.
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Have you ever wondered if a popular animated TV show could predict the future of marketing trends? Well, the Simpsons did it, and they did it with eerie accuracy. Marketing predictions from the Simpson's have become a topic of fascination for both marketers and curious individuals alike. In this blog post, we'll explore six marketing predictions from the Simpson’s, dating back to the 1990s. We'll also take a glance into the future and discuss the potential Simpson's predictions for 2024.
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BACKGROUND— Believe it or not, using augmented reality in marketing is older than we expect. The first time AR was used in marketing was back in 2008 for a MINI commercial created by German agencies.
The captivating video showcased how the MINI AR ads were placed in German newsstands, turning the seemingly ordinary newspaper into an extraordinary interactive experience. As readers held up the newspaper to the webcam, they witnessed the MINI Cooper come to life, virtually racing across the pages, accompanied by various engaging animations. This AR campaign was a game-changer, effectively blending reality with virtual elements to create an unforgettable and immersive encounter for potential customers.
Whether you're a digital marketer, marketing director, or simply curious about these immersive technologies, join us on this journey as we uncover the convergence of AR, VR, and AI in shaping the future of marketing campaigns.
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Ah, summertime—the season of sunshine, relaxation, and endless possibilities. But did you know that it's also a golden opportunity for your digital marketing efforts? As the days get longer and people's spirits soar, the summer months offer a unique chance to connect with your audience, boost brand visibility, and drive conversions.
In this blog, we'll explore five refreshing digital marketing trends, and how you can utilize them to make a splash in the digital realm. So, grab your ice-cold beverage and let's get started!
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The current economic climate has raised concerns about a potential recession, leading businesses to face numerous challenges. To survive and thrive during an economic downturn, businesses need to adapt their marketing strategies. Understanding the impact of a recession is crucial for making proactive adjustments that can help businesses successfully navigate through challenging times.
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In 2023, the common person has access to technology and equipment that, just twenty years ago, was only available to Hollywood-level filmmakers and producers. Video content creation in 2023 is more accessible than ever before, and yet many businesses still aren't utilizing it, or are underutilizing it.
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Back in 2017, influencer marketing really picked up. Well, it's now an $8 Billion industry. And it’s not slowing down. At first, like many new things, people thought it was a fad. It has since been following the 'adopter curve', meaning that there are a few categories of adopters: innovators, early adopters, early majority, late majority, and laggards. The general consensus is that we are still in the early majority category. Many companies, especially brands, have gone past realizing the potential of influencers to the point of utilizing them and spending serious marketing dollars on them. But many other brands still haven't committed any portion of their marketing budgets to influencers.
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The Local search results continue to evolve, especially now that mobile has surpassed desktop in terms of percentage of search (60%). If you don't want to be left behind, you need to stay up to date with the changing climate of local searches, and local SEO stats. At THAT Agency, we’re prepared to help your business expand and thrive in the ever-changing vertical of local online searches.
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If you haven’t been to an exciting business convention, well then you probably haven’t been to Inbound. This past week, our team travelled up to Boston to Inbound17, an inbound marketing convention put on by HubSpot.
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