Outshine Your Competition: 5 Fresh Trends in Digital Marketing

Posted at Jul 5, 2023 8:24:47 AM by THAT Agency | Share

Ah, summertime—the season of sunshine, relaxation, and endless possibilities. But did you know that it's also a golden opportunity for your digital marketing efforts? As the days get longer and people's spirits soar, the summer months offer a unique chance to connect with your audience, boost brand visibility, and drive conversions. 

In this blog, we'll explore five refreshing digital marketing trends, and how you can utilize them to make a splash in the digital realm. So, grab your ice-cold beverage and let's get started!


Embrace Interactive Livestreams and Virtual Events:

Summer 2023 is all about virtual experiences that engage and entertain your audience. Interactive livestreams and events create a real-time connection with your audience, fostering engagement and building brand loyalty. They allow you to create memorable experiences that go beyond traditional marketing methods. 

Bonnaroo and Coachella, two iconic music festivals, have successfully embraced livestreaming to create an immersive online experience for fans. By broadcasting performances, behind-the-scenes content, and exclusive interviews, these festivals bring the energy and talent to a global audience who may not be able to attend in person. Live Streaming not only enhances brand awareness but also generates anticipation and FOMO (fear of missing out) among viewers, creating a buzz that extends beyond the physical event.


Harness the Power of User-generated Content:

User-generated content (UGC) is a goldmine for building trust, authenticity, loyalty, and social proof. It allows your target audience to become brand advocates, creating a ripple effect that attracts new customers. Encourage your audience to create and share content related to your brand and products!

Adobe, for instance, encourages users to showcase their artistic skills using Adobe software, resulting in a vibrant community and a wealth of user-generated artwork. Similarly, Coca-Cola runs UGC campaigns, like “Share A Coke,” that invites consumers to share their experiences of Coca-Cola bottles with your name on it, fostering a sense of connection and nostalgia. 


Prioritize Sustainability and Purpose-driven Marketing:

Prioritizing sustainability and purpose-driven marketing is not a new digital marketing trend; rather, an important metric that shows growing consumer demand for ethical and responsible business practices.

Sand Cloud, a beach lifestyle brand, focuses on marine sustainability campaigns, raising awareness about the importance of protecting oceans and marine life. Through initiatives like beach clean-ups and partnerships with conservation organizations, Sand Cloud not only promotes sustainable practices but also engages customers who are passionate about environmental causes.

Similarly, Ben & Jerry's, known for its ice cream and social justice advocacy, uses its platform to champion various causes like racial equality and climate justice. By actively supporting movements and using their brand as a force for change, Ben & Jerry's attracts socially conscious consumers and builds a strong brand identity.


Personalize Customer Experiences with Artificial Intelligence (AI):

The power of using artificial intelligence (AI) to personalize customer experience is undeniable. AI technologies enable businesses to gather and analyze vast amounts of data to gain deep insights into customer preferences, behaviors, and needs. By leveraging this data, businesses can create highly personalized experiences that resonate with individual customers. 

The beauty of using AI to personalize customer experiences is that it is achievable for businesses of all sizes. From chatbots providing personalized recommendations to email marketing campaigns tailored to individual customer preferences, the possibilities of personalized customer experience with AI is virtually unlimited. 


Leverage Micro-influencers for Niche Marketing: 

With the rise of social media and the desire for more personalized content, consumers are seeking recommendations from trusted individuals who share their interests and values. Micro-influencers, with their smaller but highly engaged followings, offer businesses the opportunity to reach specific target markets and build genuine connections.

Partnering with micro-influencers can open up various avenues for marketing your business. One way is through sponsored content, where the micro-influencer creates posts or videos like product reviews, tutorials, or endorsements that feature your products or services. 

You can also organize influencer-hosted events or workshops where the micro-influencer can engage with your target market directly. These partnerships help amplify your brand's reach, enhance credibility, and create authentic connections with a dedicated audience.



Ready to make a splash with trends in digital marketing this summer? Don't navigate the waters alone. THAT Agency is here to help your business ride the wave of success. Whether you need assistance with interactive livestreams, user-generated content, sustainability-focused campaigns, personalized customer experiences, or micro-influencer marketing, THAT Agency has you covered. 

Get in touch with THAT Agency today and let us be your trusted partner in making waves in Summer 2023. Together, we'll create a strategy that sets your business apart and makes a lasting impact! Request FREE Marketing Assessment

Tags: What's Trending, Digital Marketing, online marketing, psychology, 2023 marketing

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