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THAT Blog: Digital & Inbound Marketing | Web Design WPB | 2023 marketing

Video Content Creation in 2023: Getting From 0 to 1

Dec 28, 2022 2:29:52 PM

In 2023, the common person has access to technology and equipment that, just twenty years ago, was only available to Hollywood-level filmmakers and producers. Video content creation in 2023 is more accessible than ever before, and yet many businesses still aren't utilizing it, or are underutilizing it. The main reason why? It can seem overwhelming. Getting started can seem like a big lift if you've never done it before. The good news for you is that, when broken down into small first steps, you can get your video content off the ground, and you can start producing relevant, valuable material for your customers. Plus, all stats point towards every algorithm online preferring video these days. So, here's how to get from zero to one with video content creation in 2023. 

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5 Key Principles to Guide Your 2023 Content Marketing Strategy

Dec 22, 2022 12:41:00 PM

Content marketing is one of the most invaluable steps a brand can take to build awareness, create trust, establish its authority and thought leadership, and, most importantly, engage users in a positive, and helpful, experience. Techniques and strategies evolve continually, and staying up to date is a must. 

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7 Tips to Make Your Website Design Work for Your Business

Dec 15, 2022 12:36:00 PM

You have just seconds to deliver a compelling experience to those visiting your website – and to pull them in further to engage with your brand and its content. Can they immediately grasp what you do? Can they navigate easily and intuitively? Can they interact in a way that resonates with them? And… do what they see and experience in these brief seconds encourage them to keep looking and learning? 

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Key Social Media Trends to Base Your 2023 Strategy On

Dec 8, 2022 12:27:00 PM

Social media is taking over the world. That may be a bit of hyperbole, but no doubt its growth has and continues to be meteoric. When it comes to social media trends for 2023, what should you be keeping your eye on? 

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What You Need in Your New Website in 2023

Dec 1, 2022 12:12:00 PM

A great website is one of the most invaluable tools for growing your business, standing out from the competition, appealing to your target audience, and serving up an excellent experience. What do you need to know for the new year? 

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