The purpose of a business blog is twofold: it should provide ideal customers with useful information related to a business' products and services, and it should increase organic search traffic to a business' website. Unfortunately, the three biggest blogging mistakes for businesses can negate the purpose of blogging to begin with. Read on to find out if your business blog is guilty of one or more of these blunders.
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Are you integrating email campaigns into your overall B2B marketing strategy? You should be. Let’s see what the stats have to say: according to eConsultancy, the majority (68%) of companies say that email marketing is an “excellent” channel, and it delivers almost a quarter of all sales. 59% of B2B marketers say that email has the highest impact on overall revenue generation, and the ROI… well, that speaks for itself. It can be as high as $43 for every $1 expended. We’re sold on it!
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Email is consistently ranked as one of the most effective marketing channels. Are you taking full advantage of email in marketing your B2B business? In this quick read, you'll learn how (and why) B2B email marketing works so well. You'll also find out how you can ramp up your B2B email marketing strategy with help from five fundamental B2B email marketing tips. Let's get started!
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Content marketing may be the biggest driver in online marketing right now. Various types of content marketing have helped build trust between brands and customers. Yes, these encourage sales. They also encourage something even more important: identification and community build around brands. How do you get content for marketing, though? What are the steps you take and how do you figure out what type of content you need?
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Do you understand how content marketing works? SEO and content marketing can be impenetrable to small businesses that are just finding their footing. You're concerned with so many other factors in your business that it becomes easy to overlook one of the biggest advantages you can develop.
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The benefits of content marketing today can't be overstated. Some businesses build themselves on content creation more than any other factor. The ability to get your words seen, trusted, and shared quickly helps to build confidence in your brand and its products or services. Let's start from the beginning: what is content marketing?
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What is the value of content marketing? Content has become crucial in online marketing. It attracts customers and clients to websites and offers interesting content to followers on social media. It's a core way to build your brand. No inbound marketing strategy can survive today without it. Why invest in content marketing? In a single idea, it can make or break the value of your website.
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To understand thought leadership, ask yourself why you clicked on this link. The title alone tells you that it's going to describe a new inbound marketing strategy that you want to know about. You want to learn about that marketing strategy from a Florida inbound marketing agency. You're looking to this article for leadership on a particular line of thinking. That's exactly what your customers and clients do.
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The word "cannibalization" brings to mind a famous line masterfully delivered by Anthony Hopkins in the movie The Silence of the Lambs. It's the one where Dr. Hannibal Lecter says, "I ate his liver with some fava beans and a nice chianti." While not quite as gruesome, keyword cannibalization can be as detrimental to your website's search engine rankings as Dr. Lecter could be to your body's organs.
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Product design, user interface and user experience weigh very high in conversions and drop off rates. Everyone has had a bad taste from a product or experience, think about what that made you feel or do when this happened? Every industry has their own set of best practices when it comes to this but could be a way to identify and resolve some of these issues, so your customers enjoy their experiences with your interfaces or products.
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