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THAT Blog: Digital & Inbound Marketing | Web Design WPB | Content Marketing

What Is Keyword Cannibalization?

Apr 3, 2019 7:53:00 AM

The word "cannibalization" brings to mind a famous line masterfully delivered by Anthony Hopkins in the movie The Silence of the Lambs. It's the one where Dr. Hannibal Lecter says, "I ate his liver with some fava beans and a nice chianti." While not quite as gruesome, keyword cannibalization can be as detrimental to your website's search engine rankings as Dr. Lecter could be to your body's organs.

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Leave Them Satisfied...Visually

Mar 1, 2019 10:32:47 AM

Product design, user interface and user experience weigh very high in conversions and drop off rates. Everyone has had a bad taste from a product or experience, think about what that made you feel or do when this happened? Every industry has their own set of best practices when it comes to this but could be a way to identify and resolve some of these issues, so your customers enjoy their experiences with your interfaces or products.

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3 Reasons Your SEO Optimized Content Isn’t Compelling

Feb 20, 2019 11:07:09 AM

Sadly, it's a common occurrence. You're creating SEO optimized content, but you aren't seeing an increase in conversions. If this sounds familiar, read on.

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Storytelling: Marketing with Impact

Jan 4, 2019 6:21:00 AM

Thanks to piano lessons, storytelling marketing has had a profound impact on my career. It can also have a profound impact on your business’ bottom line. 

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