If you are a new business owner looking to get your company off the ground, or to the next level, then marketing is on your mind. In this area, it might seem like the difference between 0 to 1 is huge. And while that's often the case, when it comes to marketing, you can spin your wheels for a good while and go nowhere if you aren't executing properly. Effort gone to waste at the beginning of your journey as a new business owner is demoralizing, and we don't want that for you. So here is a quick breakdown of marketing for new business owners, and where to focus your energy at the beginning of your journey.
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For those of you who don't know, we offer a free website analysis for all of our prospective new clients. In doing so, we have come across some great websites, and some... not so great websites. In both of these situations, we get excited. In the former, we're excited because we have a solid runway in order to launch some great content campaigns. In the latter, we see enormous room for growth. One thing that we see that greatly differentiated a great site from a good or decent site is:
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You may have heard negative rumors about blogs: that they're relics, they're dinosaurs, they're dead. While it’s true that the internet saw an explosion in this medium a decade ago, with thousands of new sites from mommy blogs to fan pages, popping up every day. But by no means did the medium wither away into obscurity.
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YouTube is a great place to host videos that you're embedding on your website, but don’t forget about Keyword Synergy! Make sure you're optimizing your videos too. In order to squeeze the most value out of your video, utilize your keywords in the title and description while keeping information clear, concise, and attention-grabbing. In this post, we dive into video optimization tactics and best practices.
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While marketing trends continue to change, these days the reality is that content marketing is less of a trend, and more an essential part of your overall strategy. For any brand or business to experience growth, content marketing is a must. Quality content directly translates to an increase in leads, conversions, sales, and more. Research has shown that revenue from content marketing is nearing the $50 billion mark, so if you haven’t added this form of marketing to your 2022 plans yet, now is the time. What content marketing trends will 2022 bring? What should you focus on in the upcoming year?
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Think back to your school days, whether it’s Kindergarten or post-graduate classes. How did you learn best? Were you one of those students who soaked up knowledge through books and text? Or did you get more out of a lecture or discussion? Did information suddenly make sense when it was visual - charts, graphs, pictures, photos? Did you dig into long written works to find meaning, or did you find it more helpful to chew on bite-sized pieces?
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Creating content that performs well for both Google and a human audience can be challenging, but it isn’t impossible. There are so many great examples of content that ranks well and is well received by users - it’s called cornerstone content.
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It’s no secret that performing regular content audits are beneficial to your website and business, but how do you go about that in a timely manner? Something so important and, depending on the website, so daunting must take forever, right? Thankfully, there are ways to quickly perform content audits that make it quick and easy to understand by having a plan.
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The minute someone says the words “content audit” it is usually immediately followed by a large groan. Truth be told, conducting regular content audits is probably the easiest thing you can do to improve the organic traffic to your website.
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Proving he is a man with tremendous foresight, Bill Gates, in 1996, said, “Content is king.” He envisioned a future in which the internet was a marketplace for content. Fast-forward a few decades, and Mr. Gates was, of course, correct. This king still rules the digital space. So what can we expect when it comes to content marketing in 2021?
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