×

THATBlog

THAT Blog: Digital & Inbound Marketing | Web Design WPB | Content Marketing

Don't Forget to Optimize Your Videos

Jan 12, 2022 6:26:00 AM

YouTube is a great place to host videos that you're embedding on your website, but don’t forget about Keyword Synergy! Make sure you're optimizing your videos too. In order to squeeze the most value out of your video, utilize your keywords in the title and description while keeping information clear, concise, and attention-grabbing. In this post, we dive into video optimization tactics and best practices.

Read >

Content Marketing Trends 2022

Dec 10, 2021 6:33:00 AM

While marketing trends continue to change, these days the reality is that content marketing is less of a trend, and more an essential part of your overall strategy. For any brand or business to experience growth, content marketing is a must. Quality content directly translates to an increase in leads, conversions, sales, and more. Research has shown that revenue from content marketing is nearing the $50 billion mark, so if you haven’t added this form of marketing to your 2022 plans yet, now is the time. What content marketing trends will 2022 bring? What should you focus on in the upcoming year? 

Read >

How Can Multi-Format Content Help Attract New Customers?

Nov 11, 2021 8:00:00 AM

Think back to your school days, whether it’s Kindergarten or post-graduate classes. How did you learn best? Were you one of those students who soaked up knowledge through books and text? Or did you get more out of a lecture or discussion? Did information suddenly make sense when it was visual - charts, graphs, pictures, photos? Did you dig into long written works to find meaning, or did you find it more helpful to chew on bite-sized pieces? 

Read >

Creating Cornerstone Content Both Google and Your Audience Will Love

Oct 19, 2021 8:00:00 AM

Creating content that performs well for both Google and a human audience can be challenging, but it isn’t impossible. There are so many great examples of content that ranks well and is well received by users - it’s called cornerstone content. 

Read >

How to Quickly Perform Content Audits

Oct 15, 2021 7:45:00 AM

It’s no secret that performing regular content audits are beneficial to your website and business, but how do you go about that in a timely manner? Something so important and, depending on the website, so daunting must take forever, right? Thankfully, there are ways to quickly perform content audits that make it quick and easy to understand by having a plan.

Read >

The Importance of Regular Content Audits

Oct 11, 2021 10:15:56 AM

The minute someone says the words “content audit” it is usually immediately followed by a large groan. Truth be told, conducting regular content audits is probably the easiest thing you can do to improve the organic traffic to your website.

Read >

5 Things to Expect from Content Marketing in 2021

Nov 17, 2020 8:18:00 AM

Proving he is a man with tremendous foresight, Bill Gates, in 1996, said, “Content is king.” He envisioned a future in which the internet was a marketplace for content. Fast-forward a few decades, and Mr. Gates was, of course, correct. This king still rules the digital space. So what can we expect when it comes to content marketing in 2021?

Read >

How Do I Create Good Content for My Website?

Jul 1, 2020 5:52:43 PM

To understand how to create good content for your website, you first need to understand what good website content is.

 

Good website content is … created for people.

Read >

3 Biggest Blogging Mistakes for Businesses

Sep 29, 2019 8:06:43 PM

The purpose of a business blog is twofold: it should provide ideal customers with useful information related to a business' products and services, and it should increase organic search traffic to a business' website. Unfortunately, the three biggest blogging mistakes for businesses can negate the purpose of blogging to begin with. Read on to find out if your business blog is guilty of one or more of these blunders.

Read >

7 B2B Email Marketing Best Practices for 2019

Aug 22, 2019 12:20:00 PM

Are you integrating email campaigns into your overall B2B marketing strategy? You should be. Let’s see what the stats have to say: according to eConsultancy, the majority (68%) of companies say that email marketing is an “excellent” channel, and it delivers almost a quarter of all sales. 59% of B2B marketers say that email has the highest impact on overall revenue generation, and the ROI… well, that speaks for itself. It can be as high as $43 for every $1 expended. We’re sold on it!

Read >