THATBlog

Creating Cornerstone Content Both Google and Your Audience Will Love

Creating content that performs well for both Google and a human audience can be challenging, but it isn’t impossible. There are so many great examples of content that ranks well and is well received by users - it’s called cornerstone content. 

How to Quickly Perform Content Audits

It’s no secret that performing regular content audits are beneficial to your website and business, but how do you go about that in a timely manner? Something so important and, depending on the website, so daunting must take forever, right? Thankfully, there are ways to quickly perform content audits that make it quick and easy to understand by having a plan.

The Importance of Regular Content Audits

The minute someone says the words “content audit” it is usually immediately followed by a large groan. Truth be told, conducting regular content audits is probably the easiest thing you can do to improve the organic traffic to your website.

5 Things to Expect from Content Marketing in 2021

Proving he is a man with tremendous foresight, Bill Gates, in 1996, said, “Content is king.” He envisioned a future in which the internet was a marketplace for content. Fast-forward a few decades, and Mr. Gates was, of course, correct. This king still rules the digital space. So what can we expect when it comes to content marketing in 2021?

How Do I Create Good Content for My Website?

To understand how to create good content for your website, you first need to understand what good website content is.

Good website content is … created for people.

3 Biggest Blogging Mistakes for Businesses

The purpose of a business blog is twofold: it should provide ideal customers with useful information related to a business' products and services, and it should increase organic search traffic to a business' website. Unfortunately, the three biggest blogging mistakes for businesses can negate the purpose of blogging to begin with. Read on to find out if your business blog is guilty of one or more of these blunders.

7 B2B Email Marketing Best Practices for 2019

Are you integrating email campaigns into your overall B2B marketing strategy? You should be. Let’s see what the stats have to say: according to eConsultancy, the majority (68%) of companies say that email marketing is an “excellent” channel, and it delivers almost a quarter of all sales. 59% of B2B marketers say that email has the highest impact on overall revenue generation, and the ROI… well, that speaks for itself. It can be as high as $43 for every $1 expended. We’re sold on it!

How B2B Email Marketing Works

Email is consistently ranked as one of the most effective marketing channels. Are you taking full advantage of email in marketing your B2B business? In this quick read, you'll learn how (and why) B2B email marketing works so well. You'll also find out how you can ramp up your B2B email marketing strategy with help from five fundamental B2B email marketing tips. Let's get started!

Why Do I Need Content Marketing?

Content marketing may be the biggest driver in online marketing right now. Various types of content marketing have helped build trust between brands and customers. Yes, these encourage sales. They also encourage something even more important: identification and community build around brands. How do you get content for marketing, though? What are the steps you take and how do you figure out what type of content you need?

How Content Marketing Works

Do you understand how content marketing works? SEO and content marketing can be impenetrable to small businesses that are just finding their footing. You're concerned with so many other factors in your business that it becomes easy to overlook one of the biggest advantages you can develop.