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THATBlog

THAT Blog: Digital & Inbound Marketing | Web Design WPB | Content Marketing

How to Repurpose Video Content in Your Business

Dec 28, 2022 2:30:23 PM

In some ways, knowing which direction to take your business has never been easier, but in other ways, it's never been harder. Sure, we have access to an unprecedented amount of information (much of it free) but that amount of information can be overwhelming. When it comes to marketing strategies, there are dozens of ways you can spend that budget of yours, and there's no one answer to how you should do it. But, since we are a digital agency with a focus on inbound content marketing, then that's the path we'll follow for the sake of today's article. As an agency, our job is to take tasks off your plate, drive your business forward, and make your life easier as a business owner. One of the ways we do that is by maximizing the efficiency of your marketing budget. And as the online landscape continuously shifts toward favoring video content, what we want to explore with you is how to repurpose video content. Let's take a look.

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Video Content Creation in 2023: Getting From 0 to 1

Dec 28, 2022 2:29:52 PM

In 2023, the common person has access to technology and equipment that, just twenty years ago, was only available to Hollywood-level filmmakers and producers. Video content creation in 2023 is more accessible than ever before, and yet many businesses still aren't utilizing it, or are underutilizing it. The main reason why? It can seem overwhelming. Getting started can seem like a big lift if you've never done it before. The good news for you is that, when broken down into small first steps, you can get your video content off the ground, and you can start producing relevant, valuable material for your customers. Plus, all stats point towards every algorithm online preferring video these days. So, here's how to get from zero to one with video content creation in 2023. 

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5 Content Marketing Trends to Use for Your 2023 Strategy

Nov 22, 2022 10:16:00 AM

In a 1996 essay, Bill Gates penned the ultimate buzz phrase: "Content is king.” Nearly 30 years later, the king is still reigning. But that is not to say it has not evolved with the times. In fact, it is a dynamic and ever-changing field that can hold the utmost importance for your brand

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Frequently Asked Questions About Content Marketing By Business Owners

Oct 24, 2022 9:27:00 AM

You’ve heard the buzz. In fact, it is difficult to ignore when you are trying to refine the strategies by which you engage your audience – and win them over. Content marketing. Consider it one of the buzziest of buzzwords. But you have a business to run, a department to handle, a C-suite or management team to convince. You need more than buzz: you need answers. 

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Generating Customers Through Blog Posts: How Do I Measure Success in Content Marketing?

Oct 17, 2022 9:23:00 AM

How do I measure success in content marketing?

 

Not only is this a good question, it is a smart, essential one. Why is it so important? Because companies that track and measure their content marketing strategies are statistically more successful in terms of their stated goals than companies that do not. You can post blog after blog, article after article, and video after video…. But if you do not use key metrics to determine how effective they are and to arrive at underlying insights, then it can quickly become a case of wasted time, effort, and resources. No one has the luxury of just throwing these assets away.

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Using Content Marketing to Improve the Quality of Your Leads

Oct 6, 2022 4:59:45 PM

What has the greatest impact on customer decision-making? High-quality, consistent, relevant content. It is that important. When executed effectively, content marketing raises brand awareness, establishes authority in your space, generates leads, increases conversions, aids audience retention, boosts search engine visibility and performance, and turns customers into brand advocates.

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Generating Leads and Customers Through Content Marketing

Oct 1, 2022 9:20:00 AM

Many businesses question whether it is a direct connection when it comes to the relationship between content marketing and generating customers. That is, they wonder if content marketing, as effective as it is in accomplishing other goals – such as increasing brand awareness and boosting organic visibility – is really an effective tool that they can wield to bring in new leads and achieve measurable bottom-line results. 

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Psychology in Marketing: 3 Easy Tips

Aug 31, 2022 8:00:00 AM

Marketing, sales , and psychology go together like Jerry, George, and Kramer. Marketing, when done right, can be the way in which you make your business stand out from the rest. There is a science to marketing, just as there are data-backed strategies to sales, but the art is where the best separate themselves. In this post, we're going to take a look at three simple things you can do with your business to differentiate yourself and create a memorable experience that your clients or customers would be happy to repeat.

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Why Invest in Content Marketing?

Aug 19, 2022 5:00:00 PM

Content marketing is too expensive. 

We need results now, not a slow burn.

Who needs SEO?

Now’s not the time.

I don’t have the time.

In the face of these – all too common – objections, why invest in content marketing? Bottom line: you cannot afford not to. Not in today’s world, with the most educated, savvy consumers in history. Yes, we still buy on emotion. Yes, we still buy on impulse. But we research, we rationalize, we review, we double-check, we confer with friends, family, colleagues, neighbors, and faceless peers across the internet. 

Content is the way to reach them. It is an investment; it takes time to yield strong and sustainable results that build on each successive piece in terms of SEO, reputation, and consumer trust, but now is the time – and you have it!

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How Content Marketing Can Help Your Business

Aug 1, 2022 3:26:00 PM

Well, folks, it’s been a tough few years. Anyone in any industry can attest to this reality. Not only are we contending with intense global issues, but we are also dealing with fierce competition for customer attention right here at home. The key to winning the battle?

Content. 

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