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WEST PALM BEACH, FL - June 30, 2025 - THAT Agency, a leading digital marketing and web design firm based in West Palm Beach, announces a new strategic partnership with Spectrum Exteriors, a Colorado-based exterior restoration company specializing in hail damage repair and recovery services. This collaboration will focus on implementing cutting-edge digital marketing strategies to connect Front Range homeowners with Spectrum's expert storm damage restoration services.

The partnership leverages Spectrum Exteriors' innovative approach to hail damage detection and response. Using advanced software technology that can accurately determine when hail hits specific neighborhoods and assess storm severity, Spectrum Exteriors provides homeowners with timely, professional restoration services when they need them most.

"We're excited to partner with Spectrum Exteriors and help them reach more homeowners affected by Colorado's unpredictable hail storms," said Bill Teubner, President of THAT Agency. "Spectrum has developed a sophisticated system for identifying storm damage patterns and responding quickly to help families restore their homes. Our digital marketing expertise will help them connect with homeowners at the exact moment they need these critical services most."

Comprehensive Digital Marketing Strategy for Hail Damage Restoration

The partnership will implement a comprehensive digital strategy combining organic search optimization with targeted pay-per-click advertising campaigns. THAT Agency will develop pre-built advertising campaigns that can be rapidly deployed and geo-targeted to specific zip codes immediately following hail events across Colorado's Front Range.

Dylan Gillette, Owner of Spectrum Exteriors, shared his vision for the collaboration:

"We've been helping Colorado families deal with hail damage for years, and honestly, timing is everything in this business. We've got great technology that shows us exactly when storms hit and how bad they are, but we needed help getting the word out to homeowners who need us most. THAT Agency gets it - they can help us be there for people right when they need us after a storm hits."

Rapid Response Digital Marketing Solutions

The initial phase will focus on website optimization, lead generation systems, and the development of responsive advertising campaigns designed to activate within hours of identified hail events. THAT Agency will also implement call tracking and lead management systems to help Spectrum Exteriors efficiently handle the influx of inquiries following storm events.

Chloe Gillette, who will serve as the primary point of contact for the partnership, added: "We're really excited to work with THAT Agency. This partnership lets us focus on what we love doing - helping people get their homes back to normal after storm damage. Having experts handle our digital marketing means we can put all our energy into taking care of our customers."

About THAT Agency

THAT Agency is a full-service digital marketing agency specializing in web design, SEO, PPC, social media, and more. Based in West Palm Beach, Florida, THAT Agency has been helping clients achieve their digital goals since 2004. The company works with businesses of all sizes to increase brand visibility, drive web traffic, and boost client revenues through effective digital marketing strategies.

About Spectrum Exteriors

Spectrum Exteriors is a Colorado-based exterior restoration company specializing in hail damage repair and recovery services throughout the Front Range. Using proprietary software technology to identify and assess storm damage, Spectrum Exteriors provides homeowners with expert restoration services including roofing, siding, and exterior repairs.

The company operates both Spectrum Exteriors and Spectrum Flooring service lines, offering comprehensive property restoration solutions. Spectrum Exteriors is committed to helping Colorado homeowners quickly and efficiently recover from storm damage with quality workmanship and reliable service.

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