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THATBlog

THAT Blog: Digital & Inbound Marketing | Web Design WPB | Content Strategy

Website Content Writing in 2024: Optimizing for Featured Snippets and No-Click Searches

Jul 17, 2024 8:57:00 AM

As we move further into 2024, the landscape of website content writing is evolving rapidly. With the increasing prevalence of voice search, the rise of artificial intelligence (AI), and the ever-changing user behavior, it's crucial for content creators to stay ahead of the curve. One of the most significant trends shaping the future of content writing is the focus on optimizing for featured snippets and no-click searches.

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Case Study: Long-Form Content vs Short-Form Content

Jul 9, 2024 10:44:10 AM

Ever wondered if your blog posts should be long and detailed or short and snappy? You're not alone. Figuring out the perfect content length is a hot topic in digital marketing trends. Some swear by lengthy, in-depth articles, while others champion quick, concise updates. But which approach delivers better results for your SEO and marketing goals? In this post, we'll discuss the pros and cons of both long-form and short-form content. Plus, we'll reveal surprising findings from our case study on content length and SEO ranking. Let's find out what works!

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Storytelling Strategies: How Content Marketing Shapes Brand Perception

Apr 19, 2024 1:02:56 PM

Think about the last time a good story really grabbed you. Maybe it was a movie, a book, or even a friend’s funny tale at a dinner party. That’s the power of storytelling—it sticks with you. In the world of content marketing, storytelling is just as crucial for brand success. It’s about making your brand memorable by giving it a voice and a story that people can connect with. Why does your business need to dive into storytelling? Because when you tell a good story, people listen, remember, and might even tell others. Let’s explore how you can use storytelling in marketing can be used to make your business stand out and create lasting relationships with your customers.

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Content Marketing for Dummies: Tips, Solutions, and Considerations

Apr 2, 2024 2:23:00 PM

Content marketing, digital marketing, brand marketing, SEO marketing—there's a veritable smorgasbord of marketing flavors out there. Feeling overwhelmed? Wondering where to start or what the differences are? Help is here! Welcome to "Content Marketing for Dummies," the go-to guide for deciphering the marketing melee and finding your footing in the vast digital playground. 

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Holiday Marketing Campaigns: Unwrapping the Secrets of Success

Dec 18, 2023 8:54:01 AM

The holiday season is not just a time for festive celebrations; it's also a golden opportunity for businesses to boost their sales and enhance brand visibility. Holiday marketing campaigns are the secret sauce behind the success stories of many businesses during this joyful time of the year.

If you're looking to level up your digital marketing game during the holidays, you're in the right place. In this comprehensive guide, we'll unwrap the secrets of the best holiday campaigns and show you how to create the best holiday campaigns.

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Picture-Perfect Marketing: The Influence of Advertising Photography

Dec 12, 2023 2:58:00 PM

In the quest to create compelling, attention-grabbing content, the art of advertising photography takes center stage. Visual storytelling through striking images has the power to captivate, connect, and convert your audience in ways that words alone simply can't. As we navigate the intricate landscape of content marketing in 2024, understanding the profound impact of advertising photography becomes essential. 

 

In this blog, we’ll discover how investing in professional marketing photography can elevate your marketing strategy, engage your audience, and drive your brand's success.

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2024 Video Marketing Trends: From Live Streaming to VR Experiences

Dec 1, 2023 2:57:00 PM

As we step into 2024, the digital marketing landscape continues to evolve at a rapid pace, and video marketing remains at the forefront of this transformation. To stay ahead of the curve, businesses and digital marketers must be well-versed in the latest video marketing trends that are shaping the industry. Among these trends, one that has gained exceptional prominence is live streaming marketing.

 

In this blog, we'll delve into the exciting world of video marketing, exploring the trends that will define the year ahead, with a special focus on the dynamic realm of live streaming. From immersive VR experiences to the power of real-time engagement, get ready to unlock the potential of video marketing in 2024.

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12 Days of Content Marketing: A Holiday Campaign Calendar Strategy

Nov 28, 2023 10:00:00 AM

The holiday season is not just a time for decking the halls and enjoying festive treats; it's also a golden opportunity for businesses to boost their sales and engage with their audience through strategic holiday marketing campaign ideas.

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Spooktacular Spirit: 7 Halloween Marketing Ideas to Boost Sales

Oct 13, 2023 8:00:00 AM

Halloween isn't just a time for costumes and candy; it's also a significant opportunity for businesses to get into the spooky spirit and boost their sales. Whether you're a small business owner or a marketing director looking for innovative ways to harness the power of Halloween, we've got you covered. In this article, we'll delve into some Halloween marketing ideas to help you brew up some sales-boosting magic. So, let's embark on a journey filled with a web of marketing ideas for Halloween to take your business to the next level.

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What is Content Mapping and Why is it Important?

Oct 12, 2023 1:55:19 PM

In the ever-evolving digital landscape, the key to resonating with your audience is to provide them with content that aligns with their unique needs and interests. That's where content mapping comes into play. Content mapping is an essential strategic process that serves as a bridge between your business's content strategy and the desires of your target audience.

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