As a plastic surgeon, you invest in state-of-the-art treatments and equipment, even state-of-the-art surgical facilities. Why not invest in state-of-the-art marketing? The future of your plastic surgery practice could very well depend upon it.
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It used to be that there were only a few dozen MedSpas available in the entire country. Now, however, more people are jumping on the idea, realizing that beauty and feeling good is a billion dollar industry. This boosts competition and can make it difficult for any MedSpa owner to build their brand and make their business stand out from the pack. What’s the secret to achieving these goals? MedSpa marketing.
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The med spa industry is not hot. It is on fire. A relatively recent hybrid that combines the luxury of a day spa with the cutting edge techniques of cosmetic surgery, med spas have cultivated an ardent following as clients seek to look — and feel — their best.
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Each year, over 17 million people - men and women - visit plastic surgeons to augment their appearance. From minimally invasive procedures like Botox to more in-depth surgeries like tummy tucks, liposuction, and face lifts, patients seek the advanced methods and technologies that top surgeons deliver. The question is: are you using equally essential plastic surgery marketing strategies to augment your practice?
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You have heard it before: you can’t manage what you don’t measure. Given increasingly complex marketing demands and perennially tight budgets, you need to justify your spend. You need to ensure each decision is based on data; and you need to make sure that plastic surgery marketing efforts drive your business-building goals. Measure. Manage. Grow. Thrive.
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In 2005, social media was in its infancy: just 5% of Americans logged onto sites like Facebook or MySpace (remember MySpace!). Fast-forward 12+ years, and 69% of us share, like, retweet, and hashtag multiple times a day. What does this mean for your plastic surgery marketing strategy? Simple. It needs to embrace — and leverage — social media.
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Your website can be an ideal tool for lead generation, conversion, and engagement. As patients search for the right surgeon for the procedure they're interested in, your website is often times the first impression you make. For this reason, you need to make sure your website is aligned with your marketing goals. Usually, that means converting visitors into prospective patients. When considering your plastic surgery website design, never forget these five must-have basics:
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Thinking about revamping your plastic surgery website design? It is an investment with the potential for significant returns. An effective website helps engage patients, attract and convert leads, and increase your visibility in the search results. Here are good reasons to think about a reboot:
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There are scores of potential patients and clients in your area, searching for the types of services and solutions you offer. Local plastic surgery SEO enhances your visibility in organic search results — driving traffic, conversion, and results. People looking; make sure they find you.
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What’s the buzz in the world of plastic surgery marketing? Today, it’s all about creating, revamping, and revitalizing your online presence to establish your expertise, engage current and prospective patients, and increase your practice’s profitability. Here are five tips to help you accomplish this and more:
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2000 Palm Beach Lakes Blvd
Suite 601
West Palm Beach, FL 33409
P: 561.832.6262
F: 561.832.7707
