Why Invest in an Inbound Marketing Agency for Your Plastic Surgery Practice
Posted at Oct 29, 2018 2:12:25 PM by Katie Weedman | Share
As a plastic surgeon, you invest in state-of-the-art treatments and equipment, even state-of-the-art surgical facilities. Why not invest in state-of-the-art marketing? The future of your plastic surgery practice could very well depend upon it.
Think about it. Plastic surgery patients face many choices: the first and foremost being the selection of a plastic surgeon they can trust. It's likely that you are already board certified, and so are the majority of your competitors. How else can you convey trust to potential patients -- and, more importantly, how can your plastic surgery practice stand out in an already-crowded plastic surgery landscape? Marketing.
Here are some quick tips from a leading Florida inbound marketing agency on how to establish trust and stand out as a plastic surgery practice using state-of-the-art marketing:
1. Be accessible
Patients have questions. If you don't respond in a timely manner, they will go elsewhere. Consider a website chat bot to automate scheduling tasks and the answering of FAQs.
2. Be reliable
Showcase successful results time and again. There's a reason why before-and-after photos perform so well on social media: seeing is believing. And mere exposure is proven to increase consumer preference.
3. Be valuable
Every video, every blog post, every email is an asset and an opportunity to demonstrate value. Make sure you're taking full advantage.
4. Be consistent
Your marketing message should be a true reflection of who you are as a plastic surgeon and as a plastic surgery practice. If it isn’t authentic, or you can’t deliver on it, you are being inconsistent. Inconsistency erodes credibility.
If you're ready to put any or all of these tips into action, contact us! THAT Agency is a premier Florida inbound marketing agency. And, with the new year fast approaching, there's no time like the present to invest in the future of your plastic surgery practice by investing in state-of-the-art inbound marketing with THAT Agency.