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THATBlog

THAT Blog: Digital & Inbound Marketing | Web Design WPB | technical seo

Semantic Search: The Future of Marketing Strategy

Oct 20, 2024 7:30:00 AM

In today’s digital world, semantic search is transforming how businesses reach and engage with their audiences. As search engines evolve to interpret meaning and intent rather than focusing solely on specific keywords, companies must adapt their marketing strategies to keep up. In this blog, we’ll break down what semantic search is, how it works, and why it’s becoming essential for marketing success. We’ll also compare semantic search with other search types and explore its real-world applications in industries like e-commerce and site search.

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Best Tools for an SEO Audit: Building Your Winning Strategy

Sep 1, 2024 5:45:00 AM

Have you ever wondered why your website isn’t ranking as high as you’d like on Google? Maybe you’re not getting the traffic or visibility you expected. The secret to solving these issues lies in performing a strong SEO audit. An SEO audit uncovers hidden problems that could be holding your site back, allowing you to fix them and build better SEO strategies for long-term success. In this blog, we’ll explore the best tools you can use for an SEO audit. These tools help you identify what’s working, what’s not, and how to create strategies that will improve your search rankings, drive traffic, and boost your online presence. Let’s dive in and discover how these tools can transform your website.

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How to Choose a Web Design Company: Essential Tips for Success

Jul 25, 2024 4:01:41 PM

Imagine you're shopping for a new car. You wouldn't just pick the first one you see, right? You'd research, compare, and find the perfect fit for your needs. Choosing a web design company for your business is no different. Your website is often the first impression potential customers get of your brand, making it crucial to select the right partner. In this guide, we'll dive into essential tips on how to choose a web design company and explore specific considerations for businesses looking for Colorado web design services. Get ready to make an informed decision that can drive your business success.

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2024 SEO Tips: Improving Core Web Vitals to Drive Business Growth

Jul 17, 2024 1:56:16 PM

In the ever-evolving digital landscape, maintaining a competitive edge requires more than just compelling content and attractive design. Core Web Vitals have emerged as critical metrics in the realm of Search Engine Optimization (SEO) and user experience (UX). These metrics, introduced by Google, are designed to quantify the user experience on a website, focusing on aspects such as loading performance, interactivity, and visual stability. As we step into 2024, understanding and optimizing Core Web Vitals has become paramount for businesses aiming for growth and improved user satisfaction.

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Understanding the Difference Between Technical SEO vs On-Page SEO

Mar 26, 2024 8:23:44 AM

When working in search engine optimization (SEO), understanding the nuances of different SEO strategies is crucial for webmasters and digital marketers aiming to enhance their website's visibility and performance. Two key pillars in SEO are technical SEO and on-page SEO. While they both play integral roles in SEO, they cater to different aspects of website optimization and require unique approaches. This article delves into the distinctions between technical SEO and on-page SEO, exploring their roles, importance, and impact on a website's search engine ranking and user experience.

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