In today’s fast-paced world, digital branding is essential for businesses that want to grow. As we move into 2025, having a strong online presence is no longer optional—it’s a must. Digital branding helps businesses build trust, grow their audience, and stand out in a crowded market. This guide will walk you through the key strategies for mastering digital branding in 2025 and how effective digital brand management can keep your brand strong and consistent across all platforms.
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West Palm Beach, FL - February 21, 2024
With 20 years of experience in the digital marketing industry, THAT Agency is proud to announce the successful completion and launch of an innovative website for AK Government Solutions, a distinguished provider of communication solutions to government organizations such as the Federal Aviation Administration (FAA).
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In the quest to create compelling, attention-grabbing content, the art of advertising photography takes center stage. Visual storytelling through striking images has the power to captivate, connect, and convert your audience in ways that words alone simply can't. As we navigate the intricate landscape of content marketing in 2024, understanding the profound impact of advertising photography becomes essential.
In this blog, we’ll discover how investing in professional marketing photography can elevate your marketing strategy, engage your audience, and drive your brand's success.
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BACKGROUND— Believe it or not, using augmented reality in marketing is older than we expect. The first time AR was used in marketing was back in 2008 for a MINI commercial created by German agencies.
The captivating video showcased how the MINI AR ads were placed in German newsstands, turning the seemingly ordinary newspaper into an extraordinary interactive experience. As readers held up the newspaper to the webcam, they witnessed the MINI Cooper come to life, virtually racing across the pages, accompanied by various engaging animations. This AR campaign was a game-changer, effectively blending reality with virtual elements to create an unforgettable and immersive encounter for potential customers.
Whether you're a digital marketer, marketing director, or simply curious about these immersive technologies, join us on this journey as we uncover the convergence of AR, VR, and AI in shaping the future of marketing campaigns.
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In the world of marketing, few concepts are as intriguing and alluring as the notion of luxury brands. But, What is a luxury brand? What sets these brands apart from the rest? How do they create that aura of exclusivity and desirability that captures the hearts and wallets of consumers? In this article, we will delve into the world of luxury brand marketing to understand what makes a luxury brand truly exceptional.
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Modern websites need to use modern website design. It's easy for your site to get lost in the thousands of other sites that may look just like it. This means being selective, though. Choosing every new trend would make things look like a mess. Each design feature has its own strengths and makes a visitor or user look at your site in a new and different way.
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Authenticity and transparency are more prized than ever before. Customers want to feel as if they know what they're buying. They want to know the product or service will last. How do brands build trust like this? Service and quality prove trust once it already exists. Content marketing builds trust in the first place:
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If you're a digital marketer who relies on Facebook as an avenue for paid advertising, you may have heard the buzz about Facebook removing targeting options. Changes in social media advertising are not uncommon, and staying updated on these changes is essential for the success of your campaigns. In this blog post, we'll explore the recent developments in Facebook's targeting options and provide you with strategies to adapt to the evolving landscape in 2024.
Product design, user interface and user experience weigh very high in conversions and drop off rates. Everyone has had a bad taste from a product or experience, think about what that made you feel or do when this happened? Every industry has their own set of best practices when it comes to this but could be a way to identify and resolve some of these issues, so your customers enjoy their experiences with your interfaces or products.
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Accessibility is the quality of being able to be reached or entered. When we speak of accessibility in a graphic design aspect, we mean that the person will have access; not only to use software if needed to journey through information just as an able person is, the content itself will have a “cleared”, “core” version to meet accessibility standards. We rarely, but absolutely should keep this in mind when designing, developing and creating new content to release to the public. These accessibility needs could range from, perceivable; which are text content and non-text content, time-based media; which are audio, video, and captions and distinguishable; which are the use of color, audio control, and alternate text. We will only go through the main topics that directly affect digital designing but feel free to explore more as needs arise. To learn more please visit, W3.org.
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