BACKGROUND— Believe it or not, using augmented reality in marketing is older than we expect. The first time AR was used in marketing was back in 2008 for a MINI commercial created by German agencies.
The captivating video showcased how the MINI AR ads were placed in German newsstands, turning the seemingly ordinary newspaper into an extraordinary interactive experience. As readers held up the newspaper to the webcam, they witnessed the MINI Cooper come to life, virtually racing across the pages, accompanied by various engaging animations. This AR campaign was a game-changer, effectively blending reality with virtual elements to create an unforgettable and immersive encounter for potential customers.
Whether you're a digital marketer, marketing director, or simply curious about these immersive technologies, join us on this journey as we uncover the convergence of AR, VR, and AI in shaping the future of marketing campaigns.Read >
What makes a luxury brand different from an everyday one? What is luxury? If you can't readily answer this, then how can you tell anyone else why your brand is different? Luxury brand identity relies on a number of factors. You have to sell these factors to your customers just as much as the product itself.Read >
Modern websites need to use modern website design. It's easy for your site to get lost in the thousands of other sites that may look just like it. This means being selective, though. Choosing every new trend would make things look like a mess. Each design feature has its own strengths and makes a visitor or user look at your site in a new and different way.Read >
Authenticity and transparency are more prized than ever before. Customers want to feel as if they know what they're buying. They want to know the product or service will last. How do brands build trust like this? Service and quality prove trust once it already exists. Content marketing builds trust in the first place:Read >
Product design, user interface and user experience weigh very high in conversions and drop off rates. Everyone has had a bad taste from a product or experience, think about what that made you feel or do when this happened? Every industry has their own set of best practices when it comes to this but could be a way to identify and resolve some of these issues, so your customers enjoy their experiences with your interfaces or products.Read >
Accessibility is the quality of being able to be reached or entered. When we speak of accessibility in a graphic design aspect, we mean that the person will have access; not only to use software if needed to journey through information just as an able person is, the content itself will have a “cleared”, “core” version to meet accessibility standards. We rarely, but absolutely should keep this in mind when designing, developing and creating new content to release to the public. These accessibility needs could range from, perceivable; which are text content and non-text content, time-based media; which are audio, video, and captions and distinguishable; which are the use of color, audio control, and alternate text. We will only go through the main topics that directly affect digital designing but feel free to explore more as needs arise. To learn more please visit, W3.org.Read >