Ever looked up a business before making a purchase? Chances are, your customers do the same. Your digital footprint—everything about your business that exists online—shapes how people see your brand. From your website and social media pages to customer reviews and search engine results, every piece of information helps potential customers decide if they want to work with you.
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Getting new customers is key to growing any business. In 2025, competition will be tougher than ever, and businesses that focus on strong customer acquisition strategies will have the edge. Whether you’re a small local business, a fast-growing e-commerce brand, or a large company, bringing in new customers is a must for staying ahead.
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In today's digital landscape, staying ahead of the curve is crucial for businesses looking to maximize their online presence. Two powerful tools that have emerged as game-changers in this arena are schema markup and AI integration. While these technologies may seem distinct at first glance, their intersection offers exciting possibilities for enhancing website performance, user experience, and search engine optimization (SEO).
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Artificial intelligence has gone mainstream, with AI assistants like Gemini and ChatGPT becoming household names. As these powerful language models continue evolving at a blistering pace, users are wondering - which one reigns supreme in 2024?
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As a business owner, you understand the importance of content marketing in today's digital landscape. It's a powerful tool that can help you connect with your target audience, build brand awareness, and ultimately drive more customers to your business.
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[DISCLAIMER: This version of this article was actually written by Artificial Intelligence! You can find an article on the same topic written by one of THAT Agency's in-house staff writers here.]
Artificial intelligence (AI) is rapidly changing the way businesses operate, and content marketing is no exception. With the help of AI, businesses can now create, optimize, and distribute content in ways that were previously unimaginable. In this blog post, we'll explore some of the ways that AI can help your content marketing efforts and how it can be used in copywriting.
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If you haven’t already played around with Chat GPT (the older but most recent version being powered by GPT 3.5 Turbo) then you are missing out. Not necessarily on revenue, or anything vitally-important like that, but on a learning experience that is likely to shape the future of the internet. So, if you own a business, and your business has a website, and you want that website to perform well, then the influx of AI we’ve seen in just 2023 alone should pique your interest. Today, we want to take a look at the newest version of the most public-facing and recognizable AI tool–ChatGPT. GPT-4 is “still flawed” as Sam Altman, CEO of OpenAI (the company that created GPT) says. But as a digital marketing agency specializing in growing small-to-medium-sized businesses, we want to help you explore how you can put this tool to use in your business. What is GPT-4? How can you utilize it?
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