If you're good with the data behind your marketing efforts, you're going to be good at marketing. Why? Having the numbers to stand on is only going to help you make better choices, course-correct when tactics start to lead you astray, and find the best choices for the right channels to make it all come together.
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You may not realize it, but there are millions of marketing dollars left on the table every single year - and you could be claiming a share of that money. One study estimated up to $450 million in co-op funding is left behind annually when these dollars could go directly into your marketing budget. How can you get it? How should you use it? Take a look.
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It's not unusual for national brands to work with local businesses to advertise and create better brand awareness. Believe it or not, the smaller affiliates or associated companies don't even have to carry the entire cost of that advertising. Instead, national brands often set aside a budget entirely for this process.
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Your competitor is only a click away. What does that mean for your customers? That it’s all too easy to find an Option B, or C, or D, or Z. What does it mean for you? That building real loyalty is a must. The companies that go above and beyond to demonstrate excellence in terms of service, products, and value-adds retain customers who aren't as quick to click.
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Iconic brand creator Henry Ford once said, "Stopping marketing to save money is like stopping your watch to save time." Ford wasn't wrong. You can't just quit marketing your products or services, even when it seems like advertising dollars are harder to come by all of the time.
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What's coming to the world of marketing in the next year? The next two years? Five? The industry is changing at a furious pace, but one thing you can be certain of is that there are more shake-ups to come. Future-proofing your marketing career is an effective way to accommodate these evolutions and ensure you are an invaluable part of your organization no matter what new technologies are released and techniques come into vogue.
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Small widget company searching for experienced digital marketing group. Enjoys long walks on the beach and one-on-one companionship.
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Finding that perfect agency to handle all your marketing needs - it's even more important in today's fast-paced business world than ever before. A request for proposal, or RFP, is the traditional model. It gives you a chance to build an ongoing relationship with a company that can respond to your particular needs - and what's more, it means less work in the future. In fact, you may be able to avoid the request process entirely every time you need marketing services.
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Your goal with an RFP for digital marketing? Connecting with a digital marketing company who can actually meet your needs. The reality? In most settings, it's a frustrating nightmare that not only becomes a massive waste of your time and resources, but also leaves you shaking your head, wondering how your next campaign is going to get off the ground. How can you get the marketing RFP response you need to make your dream campaign a reality? It's easier than you think.
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Grabbing the attention of top marketing agencies can only mean one thing to your company: better results. Wondering how to make it happen? For many, it's all in the RFP, and when you build a better RFP, you drive toward your goals more effectively and efficiently. Sound like it's a bit out of your league?
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