Ever looked up a business before making a purchase? Chances are, your customers do the same. Your digital footprint—everything about your business that exists online—shapes how people see your brand. From your website and social media pages to customer reviews and search engine results, every piece of information helps potential customers decide if they want to work with you.
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Marketing is key to growing any business. It helps increase brand awareness, attract customers, and boost sales. But one important decision every company has to make is whether to handle marketing with an in-house team or hire an outside agency. Both options have their pros and cons, and the choice depends on your business's needs and resources. This blog will break down the differences between in house vs outsourcing marketing and help you decide which approach suits your business best.
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Checklist (greatly simplified!) for entrepreneurs and business owners:
The world is your oyster.
The world is at your fingertips.
Nope… Nevermind. You need to stay home.
Wait… We’re back on. With restrictions.
No, we’re good.
Hold on… Restrictions are back… and now they’ve eased… and they’re back again. Wait…
There is no doubt that the last few years have been a rollercoaster for travel agents and tourism industry professionals. We can go… we can’t go… we can go – with caveats… but wait… No… Yes…
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Customers have lots of ways to get the service they deserve today. They no longer have to spend hours on the phone waiting for answers. Instead, they can just reach out to a brand on social media.
Unfortunately, social media and customer service have a tenuous relationship. While half of all consumers expect businesses to respond to problems through social media channels, nearly 30% of people say they’ve had a negative experience with a brand on social media, and nothing could be worse for your business than poor customer service online.
Why do you need to improve your social media customer service right now? Take a look.
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According to the National Association of Realtors, 57% of realtors are using social media on a daily basis. If your firm isn’t using social media to market your properties yet, it’s certainly time to consider this marketing avenue.
It can help you reach a wider, more targeted audience. It could even serve as your key lead generator. As much as real estate social media marketing can help your firm, though, it can also be a fairly overwhelming experience if you’re just getting started.
Where do you even begin to find success on this marketing channel? These tips can help.
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When you’re creating a website, one of the most important things to keep in mind is how to make your URLs SEO friendly. This means that you want your webpages to have URLs that are both user and search engine friendly.
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One of the most fun and frustrating things for brands is developing content that triggers engagement.
Sometimes we all hit a wall when brainstorming. There are some content ideas that we think will erupt with comments and don’t, while other seemingly insignificant content pieces go viral.
It’s extremely unpredictable at times. However, there are some tried and true tactics that help content spark engagement.
In this article, we are going to talk about the 7 tips to spark engagement on Facebook in 2022.
Event planning can be fun and stressful. We believe that you can properly leverage social media to ensure that all your hard work and planning doesn't go to waste. Using social media before, during, and after your event can really help enrich the experience for your attendees. Need a few ideas on how to utilize social media for your next event? Well, you are in luck! Check out these four ways you can spice up your events with social media.
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In managing social media profiles, one of the biggest fears that clients tell us relate to how negative comments and criticism should be handled on social networks. For example, what should a company do when a facebook user posts something negative on the company wall, or about the company?
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