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THAT Blog: Digital & Inbound Marketing | Web Design WPB | General

5 Reasons Why Your Brand is So Important

Dec 29, 2017 1:05:48 PM

We all know the saying, "your brand is what people say about you when you leave the room." Your brand is the most important asset your company can acquire. 

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Starting Your 2018 Business Planning - Where to Begin?

Nov 6, 2017 8:00:00 AM

Each year, as we begin our planning for the next year, it always seems like a daunting task. It seems as though, when you try to even start planning, no matter how organized and thoughtful you are in your job, your every day life, your being - when we have to start planning for the year, we become overeager teenagers - feeling like we have zero consequences, and can concur the world. Most likely, we also become scatterbrained, and somewhat unfocused, as we jump from idea to idea - doing the exact opposite of what we should be doing, which is putting together an organized plan.

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Could iOS 11 Bring Back QR Codes?

Sep 22, 2017 9:57:29 AM

If you’re one of the 700 million iPhones users in the world, this week came with some changes as Apple released its newest update: iOS 11.  With a handful of new features to capitalize on as a business, the one that has the most potential for in marketing is the iPhones ability to identify and read QR Codes without a third-party app.  Does this mean those little pixelated squares will be popping up in everyday life?  Only time will tell, but these codes might have a bigger impact than you think on your mobile marketing strategy in the not too distant future.

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7 iOS 11 Features to Capitalize On

Sep 20, 2017 9:37:25 AM

If you’re one of the millions of iPhone or iPad users in the world, you now have a decision to make: To update to iOS 11 or not?  That is the question.  As people continue to upgrade their smartphone experience over the next couple weeks, there are a few exciting new features you can take advantage of as a business.

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3 Benefits of Hiring an Integrated Marketing Agency

Apr 12, 2017 2:22:00 PM

Integration is more than just a buzzword; it’s a results word.  If you’re still only marketing on one or two channels, you’re falling behind.  Especially when it comes to marketing to millennials, it’s important you have some type of presence on whatever digital channel your audience is on.  An integrated marketing agency will provide your brand with the multi-channel presence you need to reach, connect, and convert your audience into lifelong customers.

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Infographic: Dedicated Marketing Agency vs In-house Marketing

Jul 12, 2016 3:30:00 PM

Why should you hire an inbound marketing agency? There are many factors to consider when deciding which path to choose, but always remember to keep in mind, marketing agencies ae designed for a reason...to get you results. Weighing out the pros and cons of in-house marketing versus hiring a marketing agency will show you that hiring an agency will acutally save you money and get you better results. Think of it as a package deal as opposed to having to go out and find indivudals to independently complete business objectives and leave it to you to peice together.

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Snapchat Introduces: Snapchat Memories

Jul 12, 2016 10:19:05 AM

If you like snapchat, you’ll love this. Snapchat introduces Snapchat memories: A super easy way to save your snapchat stories and re-watch them over and over again. How? Just open the Snapchat app and swipe up from the camera to open memories!

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Digital Marketing News You Need to Know

Mar 25, 2016 12:29:07 PM

Happy Monday! We hope everyone had a great Easter weekend. Start your week with our latest edition of what’s hot and happening in the world of digital marketing. To help you stay up to date with digital marketing news, here are some of the biggest stories you need to know about right now:

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PPC Ads Removed from the Right-Hand Google SERPs

Mar 24, 2016 9:50:50 AM

Google has been making quite a few changes to the main SERPs (Search Engine Results Pages) in recent months. In an effort to “clean up” the view, they continued with the decision to have the right hand side PPC ads removed in mid-February 2016. Google’s idea is to align all efforts, and make the desktop experience more similar to that of the mobile experience. With this change, you may see a completely bare right hand side of the Google SERPs screen [like the screenshot below].

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