The competition gets tougher every single day, and innovating to ensure you stay on top is nothing short of a must. One of the best ways to help your company do more is to look into becoming channel partners with manufacturers. Not sure? Explore exactly what a relationship like this can do for you.
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When you're in marketing, staying on top of your myriad tasks - not to mention the changes that occur daily (and, it often feels, every minute!) in the industry! - can be difficult, to say the least. You can read all of the time management strategies blogs you want and still not translate that into real productivity.
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Sales and marketing... It's never been easy to get these two teams on the same page, but given the overwhelming number of technologies available today to make it happen - and the changing nature of the buyer’s journey - integration should be part of your corporate strategy.
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There's good news and bad news from the world of marketing today. The good news is that marketing budgets, on the whole, are increasing. One study recently found that the average marketing budget has increased by 12% of revenue. You now have more resources to cover those marketing costs and create the brand awareness necessary.
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There's no way around it - advertising is a significant expense. It's a necessary one, but does have a large impact on your budget. What if you could increase your advertising without increasing your spend? You can. It's called co-op advertising, and if you're not already taking advantage of it, you may be leaving thousands in free, unused advertising dollars on the table every single year.
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If you're good with the data behind your marketing efforts, you're going to be good at marketing. Why? Having the numbers to stand on is only going to help you make better choices, course-correct when tactics start to lead you astray, and find the best choices for the right channels to make it all come together.
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You may not realize it, but there are millions of marketing dollars left on the table every single year - and you could be claiming a share of that money. One study estimated up to $450 million in co-op funding is left behind annually when these dollars could go directly into your marketing budget. How can you get it? How should you use it? Take a look.
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It's not unusual for national brands to work with local businesses to advertise and create better brand awareness. Believe it or not, the smaller affiliates or associated companies don't even have to carry the entire cost of that advertising. Instead, national brands often set aside a budget entirely for this process.
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Your competitor is only a click away. What does that mean for your customers? That it’s all too easy to find an Option B, or C, or D, or Z. What does it mean for you? That building real loyalty is a must. The companies that go above and beyond to demonstrate excellence in terms of service, products, and value-adds retain customers who aren't as quick to click.
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Iconic brand creator Henry Ford once said, "Stopping marketing to save money is like stopping your watch to save time." Ford wasn't wrong. You can't just quit marketing your products or services, even when it seems like advertising dollars are harder to come by all of the time.
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