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THAT Blog: Digital & Inbound Marketing | Web Design WPB | General

10 Ways to Improve Customer Loyalty and Customer Lifetime Value

Aug 5, 2018 3:47:38 PM

Your competitor is only a click away. What does that mean for your customers? That it’s all too easy to find an Option B, or C, or D, or Z. What does it mean for you? That building real loyalty is a must. The companies that go above and beyond to demonstrate excellence in terms of service, products, and value-adds retain customers who aren't as quick to click.

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Co-op Marketing vs. Market Development Funds: What's the Difference?

Aug 2, 2018 1:12:00 PM

Iconic brand creator Henry Ford once said, "Stopping marketing to save money is like stopping your watch to save time." Ford wasn't wrong. You can't just quit marketing your products or services, even when it seems like advertising dollars are harder to come by all of the time.

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5 Strategies to Future-Proof Your Career and Prove ROI in Marketing

Aug 1, 2018 10:48:00 AM

What's coming to the world of marketing in the next year? The next two years? Five? The industry is changing at a furious pace, but one thing you can be certain of is that there are more shake-ups to come. Future-proofing your marketing career is an effective way to accommodate these evolutions and ensure you are an invaluable part of your organization no matter what new technologies are released and techniques come into vogue.

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Do You Really Need to Write a Marketing RFP?

Jun 28, 2018 4:13:00 PM

Small widget company searching for experienced digital marketing group. Enjoys long walks on the beach and one-on-one companionship.

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10 Tips for Writing a Marketing RFP

Jun 20, 2018 11:21:00 AM

Finding that perfect agency to handle all your marketing needs - it's even more important in today's fast-paced business world than ever before. A request for proposal, or RFP, is the traditional model. It gives you a chance to build an ongoing relationship with a company that can respond to your particular needs - and what's more, it means less work in the future. In fact, you may be able to avoid the request process entirely every time you need marketing services.

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How to Get a Better Marketing RFP Response

Jun 12, 2018 10:36:00 AM

Your goal with an RFP for digital marketing? Connecting with a digital marketing company who can actually meet your needs. The reality? In most settings, it's a frustrating nightmare that not only becomes a massive waste of your time and resources, but also leaves you shaking your head, wondering how your next campaign is going to get off the ground. How can you get the marketing RFP response you need to make your dream campaign a reality? It's easier than you think.

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Attract Top Marketing Agencies With Your RFP

Jun 6, 2018 9:00:00 AM

Grabbing the attention of top marketing agencies can only mean one thing to your company: better results. Wondering how to make it happen? For many, it's all in the RFP, and when you build a better RFP, you drive toward your goals more effectively and efficiently. Sound like it's a bit out of your league?

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5 Reasons Why Your Brand is So Important

Dec 29, 2017 1:05:48 PM

We all know the saying, "your brand is what people say about you when you leave the room." Your brand is the most important asset your company can acquire. 

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Starting Your 2018 Business Planning - Where to Begin?

Nov 6, 2017 8:00:00 AM

Each year, as we begin our planning for the next year, it always seems like a daunting task. It seems as though, when you try to even start planning, no matter how organized and thoughtful you are in your job, your every day life, your being - when we have to start planning for the year, we become overeager teenagers - feeling like we have zero consequences, and can concur the world. Most likely, we also become scatterbrained, and somewhat unfocused, as we jump from idea to idea - doing the exact opposite of what we should be doing, which is putting together an organized plan.

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Could iOS 11 Bring Back QR Codes?

Sep 22, 2017 9:57:29 AM

If you’re one of the 700 million iPhones users in the world, this week came with some changes as Apple released its newest update: iOS 11.  With a handful of new features to capitalize on as a business, the one that has the most potential for in marketing is the iPhones ability to identify and read QR Codes without a third-party app.  Does this mean those little pixelated squares will be popping up in everyday life?  Only time will tell, but these codes might have a bigger impact than you think on your mobile marketing strategy in the not too distant future.

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