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THAT Blog: Digital & Inbound Marketing | Web Design WPB | General

5 Ways to Justify Your Marketing Budget Plan

Aug 23, 2018 10:46:00 AM

There's good news and bad news from the world of marketing today. The good news is that marketing budgets, on the whole, are increasing. One study recently found that the average marketing budget has increased by 12% of revenue. You now have more resources to cover those marketing costs and create the brand awareness necessary. Ready for the bad news? You're still going to have to justify your marketing budget plan so you can get it approved. While budgets are increasing, there is never an endless pot with which to cover marketing costs

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Stop Losing Money By Not Using Co-Op Advertising Dollars

Aug 20, 2018 7:14:00 AM

There's no way around it - advertising is a significant expense. It's a necessary one, but does have a large impact on your budget. What if you could increase your advertising without increasing your spend? You can. It's called co-op advertising, and if you're not already taking advantage of it, you may be leaving thousands in free, unused advertising dollars on the table every single year.

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15 Must-Track Marketing Metrics

Aug 15, 2018 8:20:00 AM

If you're good with the data behind your marketing efforts, you're going to be good at marketing. Why? Having the numbers to stand on is only going to help you make better choices, course-correct when tactics start to lead you astray, and find the best choices for the right channels to make it all come together.

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How Should You Use Co-Op Funding?

Aug 14, 2018 1:45:23 PM

You may not realize it, but there are millions of marketing dollars left on the table every single year - and you could be claiming a share of that money. One study estimated up to $450 million in co-op funding is left behind annually when these dollars could go directly into your marketing budget. How can you get it? How should you use it? Take a look.

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How to Find and Use Co-Op Advertising Programs

Aug 8, 2018 10:16:00 AM

It's not unusual for national brands to work with local businesses to advertise and create better brand awareness. Believe it or not, the smaller affiliates or associated companies don't even have to carry the entire cost of that advertising. Instead, national brands often set aside a budget entirely for this process.

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10 Ways to Improve Customer Loyalty and Customer Lifetime Value

Aug 5, 2018 3:47:38 PM

Your competitor is only a click away. What does that mean for your customers? That it’s all too easy to find an Option B, or C, or D, or Z. What does it mean for you? That building real loyalty is a must. The companies that go above and beyond to demonstrate excellence in terms of service, products, and value-adds retain customers who aren't as quick to click.

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Co-op Marketing vs. Market Development Funds: What's the Difference?

Aug 2, 2018 1:12:00 PM

Iconic brand creator Henry Ford once said, "Stopping marketing to save money is like stopping your watch to save time." Ford wasn't wrong. You can't just quit marketing your products or services, even when it seems like advertising dollars are harder to come by all of the time.

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5 Strategies to Future-Proof Your Career and Prove ROI in Marketing

Aug 1, 2018 10:48:00 AM

What's coming to the world of marketing in the next year? The next two years? Five? The industry is changing at a furious pace, but one thing you can be certain of is that there are more shake-ups to come. Future-proofing your marketing career is an effective way to accommodate these evolutions and ensure you are an invaluable part of your organization no matter what new technologies are released and techniques come into vogue.

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Do You Really Need to Write a Marketing RFP?

Jun 28, 2018 4:13:00 PM

Small widget company searching for experienced digital marketing group. Enjoys long walks on the beach and one-on-one companionship.

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10 Tips for Writing a Marketing RFP

Jun 20, 2018 11:21:00 AM

Finding that perfect agency to handle all your marketing needs - it's even more important in today's fast-paced business world than ever before. A request for proposal, or RFP, is the traditional model. It gives you a chance to build an ongoing relationship with a company that can respond to your particular needs - and what's more, it means less work in the future. In fact, you may be able to avoid the request process entirely every time you need marketing services.

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