In today’s digital world, semantic search is transforming how businesses reach and engage with their audiences. As search engines evolve to interpret meaning and intent rather than focusing solely on specific keywords, companies must adapt their marketing strategies to keep up. In this blog, we’ll break down what semantic search is, how it works, and why it’s becoming essential for marketing success. We’ll also compare semantic search with other search types and explore its real-world applications in industries like e-commerce and site search.
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