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THATBlog

THAT Blog: Digital & Inbound Marketing | Web Design WPB | AI in business

Are AI Website Builders Really Cheaper? The Hidden Cost for Growing Businesses

Apr 8, 2026 4:34:30 PM

If you’re leading a growing company, you’ve probably heard some version of this recently:

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How AI Search Engines Work and Why They Are Changing Online Discovery

Apr 8, 2026 8:53:23 AM

Search is no longer just about rankings. It is about whether your business shapes the answers buyers see before they ever visit your website.

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How AI Generates Answers and Chooses Sources

Apr 4, 2026 12:00:00 AM

Search is no longer just about rankings. It is increasingly about whether your brand helps shape the answers buyers see before they ever visit your website.

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AI PPC Management: How Machine Learning Maximizes Paid Ad Performance

Mar 1, 2026 12:15:00 AM

Paid advertising has changed a lot over the last several years. Running campaigns is no longer just about choosing a few keywords, writing ads, and adjusting bids every once in a while. Today, ad platforms use machine learning to help marketers make smarter decisions faster. That is why AI PPC management has become such an important part of modern digital advertising.

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AI Chatbots for Customer Service: What Works (And What Still Doesn’t)

Feb 24, 2026 5:11:51 PM

In today’s fast-paced digital landscape, companies are constantly seeking ways to streamline customer interactions while maintaining high-quality support. One solution that has seen exponential growth in recent years is AI chatbots for customer service. From reducing response times to handling routine inquiries, AI chatbots promise efficiency and scalability. However, while the technology is powerful, it’s not without its limitations. Business leaders need a clear understanding of what works, what doesn’t, and how to strategically integrate AI customer support tools into their overall service strategy.

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How to Use AI for Keyword Research: Faster Insights, Better Rankings

Dec 29, 2025 4:17:03 PM

AI isn’t here to replace your SEO strategy, it’s here to sharpen it.

Keyword research has always been the foundation of successful SEO campaigns. But the process can be time-consuming, inconsistent, and difficult to scale, especially for teams juggling multiple websites or service areas. That’s where AI keyword research comes in, and it plays a growing role in modern workflows discussed in our breakdown ofAI marketing tools.

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AI Integration in Digital Marketing: 7 Ways It Will Redefine Your Strategy

Oct 1, 2025 5:00:00 AM

Let’s be honest, marketing has changed a lot in just the last few years. And one of the biggest reasons?  AI integration.

Artificial intelligence is no longer something to look forward to. It’s already here, shaping everything from how we target ads to how we write emails. If you're a business owner, marketing director, or agency partner, understanding how AI works in digital marketing isn’t just helpful, it’s essential.

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SEO Trends 2026: What Google’s Next Algorithm Could Mean for Your Business

Sep 20, 2025 5:00:00 AM

If you feel like SEO is always changing, you're right, and 2026 is shaping up to bring some of the biggest shifts yet. With Google becoming smarter and more user-focused, staying ahead of the curve isn’t just smart, it’s necessary.

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Comparing Leading AI Models: Which One Fits Your Marketing Needs?

Aug 9, 2025 1:00:00 PM

If you're feeling overwhelmed by all the AI options out there, you're not alone. The artificial intelligence world has exploded in 2025, and now 67% of companies are using AI tools to help run their businesses. When you start doing an AI model comparison, it can feel like trying to pick the best car when you don't know much about engines. But here's the thing - finding the best LLM for marketing doesn't have to be complicated.

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