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THATBlog

THAT Blog: Digital & Inbound Marketing | Web Design WPB | B2B

Interactive Content Marketing: The Missing Link in Your B2B Content Strategy

Dec 28, 2023 3:10:24 PM

As we step into 2024, it's abundantly clear that traditional B2B content strategies may no longer cut through the noise and capture the attention of your target audience. That's where the concept of interactive content marketing emerges as the missing link in your arsenal. Gone are the days of static, one-way communication; welcome to an era where your emails become engaging, interactive experiences that not only connect but also convert!

 

In this blog, we'll uncover how interactive email marketing is poised to be the game-changing element your B2B content strategy needs in the year ahead.

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THAT Agency Joins Forces with MacDermott Method to Shape a Resilient Digital Future

Oct 13, 2023 2:59:00 PM

West Palm Beach, Florida — October 10, 2023

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Tips and Tricks for Business Owners: How to Succeed in LinkedIn B2B Lead Generation

Jul 27, 2023 6:00:00 AM

LinkedIn is home to more than 930 million members across 200 different countries. All of them are business professionals who may need the solutions your company is offering every single day. LinkedIn B2B lead generation is big business these days, and for good reason. With so many different professionals searching for the perfect solutions to optimize their businesses, it’s fertile hunting ground. What are the best B2B lead generation LinkedIn strategies to help you connect with a portion of those 930 million members, though? Here are a few tips that may help.

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Mastering the B2B Lead Generation Funnel: Strategies and Best Practices for Business Owners

Jul 20, 2023 7:00:00 AM

What’s next for your company? Where will you find your next customer? Are there enough customers who hope to buy from you to ensure your company’s profitability well into the future? Building a good B2B lead generation funnel is often the only way to answer these questions in a positive manner. Many business owners turn to B2B lead generation companies to help construct that funnel, and while their services can be invaluable, doing a bit of heavy lifting on your own can amplify their work considerably, helping you achieve your goals.

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