Giants like Google, Facebook, YouTube, and WordPress seem to dominate the headlines of most digital marketing news topics. This summary of what's new and noteworthy in digital marketing today is no exception, but it does run the gamut from search engine marketing to web design and development, covering practical news today's digital marketers can use.
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This is not exactly a newsflash, but it bears emphasizing: the traditional marketing funnel needs an update for the 21st century. While it’s not completely obsolete, it does not fully encompass the journeys that leads and customers take as they interact with brands. A digital marketing funnel is more closely aligned with the more circuitous route consumers take online.
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53% of mobile website visitors leave a page if it takes longer than three seconds to load,1 37% of online shoppers dislike being forced to create an account,2 and 22% of consumers are annoyed by digital content that isn’t relevant.3 Thus, today’s customers expect their digital experiences to be quick, easy, and tailored to their needs.
With customer expectations at an all-time high, how can your brand rise to the occasion? Here are three tips for improving digital customer experience.
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Staying up to date with the latest digital marketing trends and best practices is something we’re passionate about here at THAT Agency – which makes sense because, as an inbound marketing agency, we are always looking to deliver value.
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Digital marketing is constantly shifting, meaning the trends that were popular several years ago may no longer be effective today. Metrics once at the core of a marketer’s strategy may no longer hold the same weight.
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The best online marketing strategies will vary by business. What stays the same are the foundations to these strategies. You build online campaigns around the idea that your brand fosters a community. Perhaps it's a very select community of enthusiasts with high expectations. Perhaps it's a large, excited community that celebrates what they love.
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Product design, user interface and user experience weigh very high in conversions and drop off rates. Everyone has had a bad taste from a product or experience, think about what that made you feel or do when this happened? Every industry has their own set of best practices when it comes to this but could be a way to identify and resolve some of these issues, so your customers enjoy their experiences with your interfaces or products.
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Now a days there are so many different Photoshop tips, tricks, and tutorials out there but what’s the most efficient way to edit a photo to pop? There always are a million ways to get to the outcome but I will show you the most efficient way to do this.
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Attorneys have specialized skills that are in demand; but this, and even reputation, is not necessarily enough to generate leads and ensure that clients keep coming to them for help. In today’s world, people are far more likely to reach out to Google before they ever consider reaching out to a legal practitioner. For a lawyer, marketing services that focus on a strong digital presence are a must.
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Online lead generation is critical for every brand. It is not enough to build awareness - though that is essential. It is not enough to engage your audience - though that is an integral piece of the puzzle. If you are not generating leads, and converting them … it will be difficult to accomplish your brand-building goals.
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