For local businesses, leveraging the features of different citation tools is key to outperforming the competition - especially on the citations giant, Google My Business. Google Posts are one grossly underutilized component of Google My Business.Read >
As social media continues to grow every day, we can see that the influx profiles can make it extremely difficult for your Facebook business page to be seen organically. There are about 80 million small- and medium-sized business pages on Facebook right now. With this much competition, you may be asking yourself, "What do I need to do to get noticed?" The following Facebook SEO tips can help answer that question for you.Read >
When it comes to creating an SEO keyword list for your business website, you want to choose the right keywords and phrases to get the most organic search traffic. However, if you are like most businesses, you also want to attract the right traffic to your website, and not just attract traffic for traffic's sake. This can make the keyword selection process seem even more daunting. Luckily, this blog post contains practical advice on how to connect your business website to your target audience by choosing the right keywords for SEO.Read >
Planning for the next year always seems like a daunting task. Ideas trample over each other as budgetary and logistical concerns jockey for brain space. Whether you are new to this or a seasoned pro, the following can serve as a simple guide to 2021 business planning.
Now is the time to be more disciplined. This step-by-step process can help you in creating a strategic business plan:Read >
Lead capture strategy in 2021 is easy to understand and difficult to master. Too many organizations think that the key to capturing leads is to find that one magical approach. Then everything clicks into place, right? A capable digital agency knows that lead captures rely on multiple approaches that are designed to build on each others' strengths.Read >
Conversational commerce has quietly grown into a major factor in digital marketing. It has been mentioned as an on-the-rise trend, but it's embracing its potential ahead of most expectations. It differs from chatbots by focusing on messaging apps instead of websites.Read >
Many owners and marketers of small- and medium-size businesses (SMBs) consider time and budget constraints to be their top digital marketing challenges. However, these same constraints are cited just as frequently by marketers of big corporations.
To dig deeper into the challenges of digital marketing specific to SMBs, the team at THAT Agency went straight to the source. We put out an open call to SMB owners and marketers via the website helpareporter.com, asking for responses to the following question:Read >
Digital marketing trends for small business run the gamut. From time-saving AI to list-building WiFi, marketing industry headlines shine their spotlights on the shiny and new. But where do we go for information about the not-so-shiny, sometimes grimy side of digital marketing? Instead of focusing on the next big thing on the horizon, this article sets its sights on the elephant in the room. It discusses the challenges small and mid-sized businesses (SMBs) face in digital and online marketing today.Read >
Owning a business of any size can be stressful, but small business owners have a number of unique challenges. And yes, budgets are at the top of the list! How can you achieve the results you need to compete with the “big boys” while keeping costs in line? When it comes to small business marketing, going digital offers invaluable answers. But to truly go digital, you need a professional web design -- one that is responsive, mobile friendly, and optimized to convert web traffic into leads and sales.Read >
Don't you just hate it when you're on a mission to get exactly what you need from a store and get out, and an all-too-eager salesperson ambushes you? What about when you have a few questions about a product, but you can't find a salesperson to help answer them? Now imagine that, in either scenario, the proverbial salesperson anticipates your needs, so you receive the right amount of service at the right moment in time. While this might sound like something straight out of The Minority Report, it isn't. It's a reality made possible online with help from lead nurturing tools like HubSpot and Pardot.Read >