Email marketing was once the single most important part of any brand's strategy. After all, for some time, almost everyone loved opening their inbox and seeing new mail. These days, though, it's often overlooked and neglected. This is especially true in when it comes to developing a premium brand marketing strategy.
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2019 is here and content is speeding across the web faster than ever. Static images such as photos with text, info-graphics, and illustrations don't always cut it in this day and age. In these instances, marketing videos can save the day. But what kinds of marketing videos are there, and how can you leverage them to enhance your brand?
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If you are doing business in dynamic, lively South Florida, are there benefits to partnering with a marketing agency in Palm Beach County? Is local the way to go when it comes to achieving your brand goals?
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Hiring a new digital marketing agency? This could be a great strategic move! Many companies are looking to grow their online sales, but they're not sure how to move forward. There's so much technology and skill involved.
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Digital marketing is an incredibly powerful tool. It offers you the opportunity to interact with customers in a way you just can't when it comes to other marketing methods. More than that, though, it expands your reach to a global level quickly. It's both inexpensive and measurable, making it a popular choice for companies today.
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When scrolling through websites, social media feeds, and digital ads, video seems to be incorporated everywhere. In fact, more than 500 million videos are watched online per day. But, is video production really worth the time and effort? The answer is... it can be. Stick to these five rules for buzz-worthy video marketing and you can realize a worthwhile return on your investment.
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Email marketing is no passing fad. It's digital comfort food that's here to stay. However, even though email has been around since 1971 (thanks to MIT's Ray Tomlinson), there are still several aspects email marketing experts commonly overlook. Here are five essential ingredients for effective email marketing in today's day and age.
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Still trying to decide what works and what doesn't for your Facebook page? You're not alone. According to the platform itself, more than 50 million small businesses now use Facebook to connect with their customers, and while that may be a great way to reach out, it can be tough to balance social media management with running a business. This is where adding another Facebook page administrator comes into play.
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A 2018 report by 451 Research, an IT research and advisory company, found that nearly 82% of marketers intend to scale up their use of location data in proximity marketing over the next two years. Statistics like these would indicate we're entering a very new age of marketing, one in which a customer's location desperately matters to advertisers. If you're not yet familiar with the idea of proximity marketing, now’s the time to get on board.
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As you delve into the ins and outs of advertising, you may come across two terms: contextual targeting and behavioral advertising. It's easy to get these two terms confused, but they are really quite distinct. What's more is that if you're using big data to help inform your advertising (good move), it's essential that you understand the difference. It may just change your next big ad campaign.
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