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THAT Blog: Digital & Inbound Marketing | Web Design WPB | Digital Marketing

Starting Your 2020 Business Planning - Where to Begin?

Nov 13, 2019 8:00:00 AM

Planning for the next year always seems like a daunting task. Ideas trample over each other, as budgetary and logistical concerns jockey for brain space. Whether you are new to this or a seasoned pro, the following can serve as a simple guide to 2020 business planning.

Now is the time to be more disciplined. This step-by-step process can help you in creating a strategic business plan:

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Digital Marketing Trends for 2020

Nov 8, 2019 6:35:00 AM

2020 is fast approaching: what does the digital marketing landscape look like? How can brands most effectively connect, engage, and convert? Social media will continue to be a dominant force, and email is still going strong (in fact, it has one of the highest ROIs of any marketing strategy). But what other trends do we see shaping the future of digital marketing? Here are a few digital marketing trends to watch out for in 2020 so you can plan your budget accordingly. 

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14 Digital Marketing Trends to Watch Out For

Oct 21, 2019 4:32:32 PM

Marketing has changed more in the past few years than it has in the past few decades. And, as we look at the present and set our sights on the future, change seems the only constant. Let's face it. We are living in a digital world - one that's progressing rapidly without showing any signs of slowing down. With that being said, here are 14 new digital marketing trends to watch out for.

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3 Biggest Blogging Mistakes for Businesses

Sep 29, 2019 8:06:43 PM

The purpose of a business blog is twofold: it should provide ideal customers with useful information related to a business' products and services, and it should increase organic search traffic to a business' website. Unfortunately, the three biggest blogging mistakes for businesses can negate the purpose of blogging to begin with. Read on to find out if your business blog is guilty of one or more of these blunders.

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What to Ask a Digital Marketing Agency

Sep 3, 2019 3:43:00 PM

Digital marketing seems to change at a breakneck pace. Every day there's a new tool or strategy. It can all become overwhelming very quickly. The best digital marketing agency is one that's shown it can adapt and keep your marketing ahead of the curve. There's no magic button that changes your marketing overnight. It's about identifying strategies that will stay relevant and build a foundation of success for a long time to come.

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6 Video Marketing Tips for 2019

Aug 29, 2019 12:07:00 PM

Many businesses feel left or lagging behind when it comes to video marketing. They don't know where to start. Some have begun implementing video marketing tips and creating video content only to realize they're not finding the right audience or they're leaving viewers disinterested. You don't want video content that wears your potential and existing customers' patience thin. It has to be part of building your brand. How do you do that? Start with these helpful tips for video marketing:

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Why Your Company Should Partner with Influencers

Aug 27, 2019 4:45:33 PM

Social media influencers are powerful ambassadors for your organization. They distribute information about your products and services, and they raise brand awareness. Here's a quick snapshot of some of the other benefits of partnering with social media influencers for marketing.

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7 B2B Email Marketing Best Practices for 2019

Aug 22, 2019 12:20:00 PM

Are you integrating email campaigns into your overall B2B marketing strategy? You should be. Let’s see what the stats have to say: according to eConsultancy, the majority (68%) of companies say that email marketing is an “excellent” channel, and it delivers almost a quarter of all sales. 59% of B2B marketers say that email has the highest impact on overall revenue generation, and the ROI… well, that speaks for itself. It can be as high as $43 for every $1 expended. We’re sold on it!

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Top SMB Online Marketing Challenges in 2019

Aug 7, 2019 11:42:16 AM

Digital marketing trends for small business run the gamut. From time-saving AI to list-building WiFi, marketing industry headlines shine their spotlights on the shiny and new. But where do we go for information about the not-so-shiny, sometimes grimy side of digital marketing? Instead of focusing on the next big thing on the horizon, this article sets its sights on the elephant in the room. It discusses the challenges small and mid-sized businesses (SMBs) face in digital and online marketing today.

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Why Hire a B2B Marketing Agency in 2019

Aug 6, 2019 3:39:00 PM

We can do it in-house. We can add marketing tasks to this person and that person’s role. Hiring an agency will cost too much. We know that making the decision to engage a B2B marketing agency requires thought and planning; it’s an investment in your organization’s future. Here are a few reasons why you should hire a marketing agency - and transform how you do business.

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