In managing social media profiles, one of the biggest fears that clients tell us relate to how negative comments and criticism should be handled on social networks. For example, what should a company do when a facebook user posts something negative on the company wall, or about the company?
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Those of us who work in social media, specifically in social media marketing, admittedly have a bias when it comes to how it can be utilized and leveraged. However, we are going to put that aside for now and look at this objectively. We want to re-analyze the future of social media in our society, looking at the pros and cons, both in the professional world, and personally.
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The past two years have meant serious change in the world of digital marketing, and that change doesn’t show any signs of slowing in the near future. As 2022 creeps up, understanding what will impact digital marketing in the upcoming year is--of course--very valuable. This year, it looks like the kinds of applied technology in marketing is set to make a huge move. What technology shifts will alter the way you reach your customers? Keep reading to learn more.
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The Local search results continue to evolve, especially now that mobile has surpassed desktop in terms of percentage of search (60%). If you don't want to be left behind, you need to stay up to date with the changing climate of local searches, and local SEO stats. At THAT Agency, we’re prepared to help your business expand and thrive in the ever-changing vertical of local online searches.
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Ahh, the dreaded “B” word every salesperson wants to talk about, but no prospective buyer wants to mention. We like to think about marketing budgets a bit differently here at THAT Agency. We view it more as an investment, instead of a one-off business expense. We aren't pushy. In this post, we’ll cover a few ways to make sure you choose the digital marketing budget that fits your needs.
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For local businesses, leveraging the features of different citation tools is key to outperforming the competition - especially on the citations giant, Google My Business. Google Posts are one grossly underutilized component of Google My Business.
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As social media continues to grow every day, we can see that the influx profiles can make it extremely difficult for your Facebook business page to be seen organically. There are about 80 million small- and medium-sized business pages on Facebook right now. With this much competition, you may be asking yourself, "What do I need to do to get noticed?" The following Facebook SEO tips can help answer that question for you.
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When it comes to creating an SEO keyword list for your business website, you want to choose the right keywords and phrases to get the most organic search traffic. However, if you are like most businesses, you also want to attract the right traffic to your website, and not just attract traffic for traffic's sake. This can make the keyword selection process seem even more daunting. Luckily, this blog post contains practical advice on how to connect your business website to your target audience by choosing the right keywords for SEO.
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Planning for the next year always seems like a daunting task. Ideas trample over each other as budgetary and logistical concerns jockey for brain space. Whether you are new to this or a seasoned pro, the following can serve as a simple guide to 2021 business planning.
Now is the time to be more disciplined. This step-by-step process can help you in creating a strategic business plan:
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Lead capture strategy in 2021 is easy to understand and difficult to master. Too many organizations think that the key to capturing leads is to find that one magical approach. Then everything clicks into place, right? A capable digital agency knows that lead captures rely on multiple approaches that are designed to build on each others' strengths.
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