×

THATBlog

THAT Blog: Digital & Inbound Marketing | Web Design WPB | Digital Marketing

The Rise of Zero-Click Searches: How Featured Snippets Are Redefining SEO

Aug 22, 2024 3:47:04 PM

In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial for businesses looking to maintain visibility and engagement. One of the most significant trends shaping search engine optimization (SEO) today is the rise of zero-click searches. These searches, where users find the information they need directly on the search engine results page (SERP) without clicking through to a website, are transforming how content creators and marketers approach SEO. In this article, we’ll explore what zero-click searches are, how they impact SEO strategies, and what you can do to adapt to this new reality.

Read >

THAT Agency Announces Innovative Digital Marketing Partnership with Innocent Law

Aug 8, 2024 9:59:48 AM

West Palm Beach, FL – August 8, 2024 – THAT Agency, a full-service digital marketing agency renowned for its expertise in web design, SEO, PPC, social media, and more, proudly announces the successful launch of an innovative digital marketing partnership with The Innocent Law Firm. This collaboration marks a significant milestone in enhancing Innocent Law's online presence and client outreach.

Read >

Local Marketing Agency: How to Boost Your Local Business

Aug 2, 2024 8:00:00 AM

Standing out in your local market isn't just a challenge—it's a necessity. If you're running a small shop or steering a growing business, you know that getting noticed is the key to success. But how do you make sure your business shines in a sea of competitors? That's where a local marketing agency comes in. These experts know the ins and outs of your community and can craft strategies that put your business in the spotlight. Curious about how they can help you grow and how to choose the best one? Let’s dive into the game-changing benefits and practical tips to elevate your business's online presence.

Read >

THAT Agency Announces Launch of Partnership with Elite Fitness

May 13, 2024 8:27:08 AM

West Palm Beach, FL – THAT Agency, a leader in digital marketing solutions based in West Palm Beach, Florida, is thrilled to announce the successful launch of an innovative partnership with Elite Fitness. Since 2004, THAT Agency has been at the forefront of web design, SEO, PPC, and social media marketing, providing tailored digital strategies that drive success. This new collaboration with Elite Fitness, a company with a storied history of transforming client health through the Merhi Method, underscores THAT Agency’s commitment to pushing the boundaries of digital marketing to enhance brand visibility and customer engagement.

Read >

Storytelling Strategies: How Content Marketing Shapes Brand Perception

Apr 19, 2024 1:02:56 PM

Think about the last time a good story really grabbed you. Maybe it was a movie, a book, or even a friend’s funny tale at a dinner party. That’s the power of storytelling—it sticks with you. In the world of content marketing, storytelling is just as crucial for brand success. It’s about making your brand memorable by giving it a voice and a story that people can connect with. Why does your business need to dive into storytelling? Because when you tell a good story, people listen, remember, and might even tell others. Let’s explore how you can use storytelling in marketing can be used to make your business stand out and create lasting relationships with your customers.

Read >

Agency Launches Innovative Partnership With Palm Beach Organized

Apr 19, 2024 10:05:00 AM

West Palm Beach, FL – THAT Agency, a leading full-service digital marketing powerhouse based in West Palm Beach, Florida, is thrilled to announce the successful launch of a groundbreaking partnership with Palm Beach Organized. Since 2004, THAT Agency has been at the forefront of digital innovation, delivering cutting-edge web design, SEO, PPC, and social media solutions. This latest venture highlights the agency's commitment to driving success and enhancing the digital presence of its clients in various industries.

Read >

Content Marketing for Dummies: Tips, Solutions, and Considerations

Apr 2, 2024 2:23:00 PM

Content marketing, digital marketing, brand marketing, SEO marketing—there's a veritable smorgasbord of marketing flavors out there. Feeling overwhelmed? Wondering where to start or what the differences are? Help is here! Welcome to "Content Marketing for Dummies," the go-to guide for deciphering the marketing melee and finding your footing in the vast digital playground. 

Read >

A Guide to Competition Monitoring and Competitive Content Analysis

Feb 1, 2024 7:30:00 AM

Competitive content analysis is one of the most important strategies to beat your competition. By delving into what your competitors are doing and assessing the performance of their content, you can fine-tune your digital marketing tactics to resonate more effectively with your target audience and secure higher rankings in search engine results pages (SERPs).

Read >

Gaining Competitive Insight in the Digital Marketing Competition Arena

Jan 25, 2024 8:09:00 AM

In the ever-evolving digital landscape, gaining a competitive edge is crucial for businesses of all sizes and types. Whether you're a dealership owner, marketing director, or company president, understanding how to navigate the digital marketing competition arena is essential to achieving success. In this blog post, we'll explore the concept of competitive insight and how it can empower you to thrive in the world of digital marketing competition. So, let's dive in!

Read >

Interactive Content Marketing: The Missing Link in Your B2B Content Strategy

Dec 28, 2023 3:10:24 PM

As we step into 2024, it's abundantly clear that traditional B2B content strategies may no longer cut through the noise and capture the attention of your target audience. That's where the concept of interactive content marketing emerges as the missing link in your arsenal. Gone are the days of static, one-way communication; welcome to an era where your emails become engaging, interactive experiences that not only connect but also convert!

 

In this blog, we'll uncover how interactive email marketing is poised to be the game-changing element your B2B content strategy needs in the year ahead.

Read >