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THAT Blog: Digital & Inbound Marketing | Web Design WPB | Digital Marketing

5 Digital Marketing Mistakes Killing Your ROI

Nov 16, 2018 8:00:00 AM

Digital marketing is an incredibly powerful tool. It offers you the opportunity to interact with customers in a way you just can't when it comes to other marketing methods. More than that, though, it expands your reach to a global level quickly. It's both inexpensive and measurable, making it a popular choice for companies today.

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5 Rules for Buzz-Worthy Video Marketing

Nov 13, 2018 5:47:32 PM

When scrolling through websites, social media feeds, and digital ads, video seems to be incorporated everywhere. In fact, more than 500 million videos are watched online per day. But, is video production really worth the time and effort? The answer is... it can be. Stick to these five rules for buzz-worthy video marketing and you can realize a worthwhile return on your investment.

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Effective Email Marketing: 5 Key Ingredients

Nov 12, 2018 5:18:58 PM

Email marketing is no passing fad. It's digital comfort food that's here to stay. However, even though email has been around since 1971 (thanks to MIT's Ray Tomlinson), there are still several aspects email marketing experts commonly overlook. Here are five essential ingredients for effective email marketing in today's day and age.

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How to Add a Facebook Page Administrator

Nov 5, 2018 3:06:07 PM

Still trying to decide what works and what doesn't for your Facebook page? You're not alone. According to the platform itself, more than 50 million small businesses now use Facebook to connect with their customers, and while that may be a great way to reach out, it can be tough to balance social media management with running a business. This is where adding another Facebook page administrator comes into play.

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What Is Proximity Marketing?

Oct 22, 2018 1:16:00 PM

A 2018 report by 451 Research, an IT research and advisory company, found that nearly 82% of marketers intend to scale up their use of location data in proximity marketing over the next two years. Statistics like these would indicate we're entering a very new age of marketing, one in which a customer's location desperately matters to advertisers. If you're not yet familiar with the idea of proximity marketing, now’s the time to get on board.

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What Are Contextual and Behavioral Targeting?

Oct 16, 2018 4:54:00 PM

As you delve into the ins and outs of advertising, you may come across two terms: contextual targeting and behavioral advertising. It's easy to get these two terms confused, but they are really quite distinct. What's more is that if you're using big data to help inform your advertising (good move), it's essential that you understand the difference. It may just change your next big ad campaign.

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Auditing Old Content and Blog Posts

Sep 27, 2018 10:00:00 AM

Whether your site is big or small, you invest time, money and effort into website content. Month after month your content mounts with the goal of improving your search engine rankings. However, many site managers do not follow up on these content pieces and their impact on the site as a whole on a regular basis. The thought of reviewing all that content is definitely tedious, but could pay big dividends in your site's performance.

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What Are the Advantages of Email Marketing?

Sep 15, 2018 12:45:33 PM

EMAIL Marketing Advantages

  1. Email is private
  2. Email is a workhorse
  3. Email is cost effective

You may think email is yesterday’s news, but just because email has been around a while, it doesn’t make it any less effective. Sure, email marketing’s shiny new cousins, social media and pay per click, attract a lot of industry buzz – but email marketing is the unsung hero of today’s digital marketing world. Don't believe me? Here are three major email marketing advantages.

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Finding Native Advertising Opportunities

Aug 29, 2018 8:30:00 AM

If your advertising efforts have been providing a low click through rate or poor return on investment, you may want to consider reviewing where those ads are being shown. Looking at the full picture of the user experience can be a valuable step in understanding why creative is or is not performing well. The problem could potentially be influenced within the places or the format your advertisements are displaying.

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leveraging Google My Business Insights

Jul 27, 2018 11:29:29 AM

We all know the power of a fully optimized Google My Business listing. It can be the top producing traffic and leads tool for your local business, and the best part is its free. But, like ongoing maintenance and updates to Google Posts, how can marketers tweak and improve on performance?

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