In some ways, knowing which direction to take your business has never been easier, but in other ways, it's never been harder. Sure, we have access to an unprecedented amount of information (much of it free) but that amount of information can be overwhelming. When it comes to marketing strategies, there are dozens of ways you can spend that budget of yours, and there's no one answer to how you should do it. But, since we are a digital agency with a focus on inbound content marketing, then that's the path we'll follow for the sake of today's article. As an agency, our job is to take tasks off your plate, drive your business forward, and make your life easier as a business owner. One of the ways we do that is by maximizing the efficiency of your marketing budget. And as the online landscape continuously shifts toward favoring video content, what we want to explore with you is how to repurpose video content. Let's take a look.
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In 2023, the common person has access to technology and equipment that, just twenty years ago, was only available to Hollywood-level filmmakers and producers. Video content creation in 2023 is more accessible than ever before, and yet many businesses still aren't utilizing it, or are underutilizing it. The main reason why? It can seem overwhelming. Getting started can seem like a big lift if you've never done it before. The good news for you is that, when broken down into small first steps, you can get your video content off the ground, and you can start producing relevant, valuable material for your customers. Plus, all stats point towards every algorithm online preferring video these days. So, here's how to get from zero to one with video content creation in 2023.
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What makes a good website in 2023? While there are myriad strategies, elements, and methods involved… it really all comes down to providing users with an exceptional experience. And one that converts and keeps them coming back.
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What’s the next big thing in digital marketing?
It’s the question at the top of everyone’s minds as we say goodbye to the past year and usher in a new one – with, ideally, a fresh start, fresh ideas, and enhanced results.
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They say that the only constant is change. Whoever “they” are, they’re right! As we move out of 2022, it is important to look at the horizon and see what the new year has in store for us.
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The days when having a website was optional or novel are long (long!) since over. Today, it is a must-have. More than half (56%) of US consumers do not trust a brand if they don’t have a website. Whether you do 100% of your business online or next to nothing, a website is still necessary.
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Wondering about the newest marketing trends – and the strategies and techniques that will propel you to greater success in 2023? Look no further. Here’s what’s hot (and getting hotter) for the coming year.
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The what and why of digital marketing are relatively clear and simple. It is an approach that promotes brands, products, and services online. It encompasses devices from desktops to smartphones and avenues from email marketing to content marketing to social media.
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Since the pandemic, it has become strikingly clear just how much we rely on our online worlds and their many functionalities to live our day-to-day lives.
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At this point, most people, even those with no marketing experience, have heard that email marketing has the highest average ROI. Currently, the most highly referenced stat is: for every $1 you spend on email marketing, you'll make $36. Of course, this is an average, and a stat, so take it with a grain or two of salt, but in the end, email marketing has the potential to be extremely effective in driving your business forward. In this article, our goal is not to help you craft an excellent email. It is to help evade the most common pitfalls of email marketing. So, we're going to look at what we believe to be the most important email marketing mistakes to avoid.
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