The Coronavirus (COVID-19) pandemic has changed our lives. Our daily routines are impacted by school and business closures. Our vocabularies include new terms like social distancing, self-quarantining, and sheltering in place. Even our personal habits are affected, as we now more vigorously wash our hands and avoid touching our faces.
Amid this public health crisis, US consumer behavior also has changed. Online shopping has become more popular than ever – as has the consumption of digital content. Social media, email, search engine, video streaming, and podcast platform usage has grown out of a collective desire to stay safe, informed, connected, entertained, and productive.
With so many eyes and ears tuned to the digital realm, it is vital for your business to have a strong digital presence.
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Owning a business of any size can be stressful, but small business owners have a number of unique challenges. And yes, budgets are at the top of the list! How can you achieve the results you need to compete with the “big boys” while keeping costs in line? When it comes to small business marketing, going digital offers invaluable answers. But to truly go digital, you need a professional website -- one that is responsive, mobile friendly, and optimized to convert web traffic into leads and sales. You also need digitally savvy marketing expertise that's well versed in the latest techniques for search engine optimization (SEO), social media marketing, and more. Here's why.
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As an inbound marketing agency, we’re constantly exploring businesses’ goals and how to help them achieve the ideal level of awesomeness they have in their heads. However, often times when we ask a client what their goals are, their answer is, “I want my website to rank number one on Google”. While this answer uncovers a few misconceptions about search engine optimization (SEO), I’m not going to focus on that. Instead, I’m going to dive deeper into keyword mapping and explain why it’s important to get the right pages on your website to show up for the right searches.
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Tracking marketing ROI is elusive. Strategies can often take a number of months to take full effect, and agencies course-correct and enhance their tactics regularly. It’s also true that there are a number of elements that are outside the marketing agency’s control (e.g., search engine algorithm changes) that can have an effect on results.
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What are the benefits of hiring a local marketing agency? The digital world is still connected to the geographic one. This makes a big difference. If you are doing business in dynamic, lively South Florida, there are many advantages to partnering with a marketing agency in Palm Beach County. Read on to find out exactly why local is better.
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What is a digital agency? What does a digital agency do? Digital marketing today is an overwhelming, chaotic mess. It requires both technical specialists and creative writers and artists who work as a whole to realize any strategy effectively. That's demanding, and something most businesses don't have the time or expertise to manage. After all, you have to perform the day-to-day tasks that make the business work in the first place. A digital agency is what can pursue effective marketing for you, while making the entire field easier to understand.
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There are a number of signs you need a digital marketing agency. Let's cut to the chase: the most obvious sign is that you're looking for signs in the first place. Many businesses spend too long figuring out when to hire a marketing agency, when many of the questions they're asking are best answered by the agencies themselves. Whether hiring or not, start looking at the possibility and talking to agencies the minute you begin to wonder. It's better to hire a marketing agency too soon than too late.
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Investing in a partnership with a digital marketing agency is critical in today’s fast-paced digital world - but wasting money on an inexperienced or ineffective firm does more harm than good. There’s nothing more frustrating than blowing an already-strained budget on an agency that doesn’t give you the results that you want and need. Can you avoid this expensive headache? You bet! To be sure you choose the right agency to market your brand, follow this expert advice on how to evaluate a digital marketing agency.
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What are the benefits of hiring a digital marketing agency? Expertise is one of the top strengths of a digital marketing agency. So is the scope of what they can take on for your business, effectively enabling your in-house marketing team to work more efficiently.
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Digital marketing seems to change at a breakneck pace. Every day there's a new tool or strategy. It can all become overwhelming very quickly. The best digital marketing agency is one that's shown it can adapt and keep your marketing ahead of the curve. There's no magic button that changes your marketing overnight. It's about identifying strategies that will stay relevant and build a foundation of success for a long time to come. With that in mind, what are the right questions to ask your digital marketing agency?
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