THATBlog

Top SMB Online Marketing Challenges

Digital marketing trends for small business run the gamut. From time-saving AI to list-building WiFi, marketing industry headlines shine their spotlights on the shiny and new. But where do we go for information about the not-so-shiny, sometimes grimy side of digital marketing? Instead of focusing on the next big thing on the horizon, this article sets its sights on the elephant in the room. It discusses the challenges small and mid-sized businesses (SMBs) face in digital and online marketing today.

Why Hire a Professional Web Design Agency?

Owning a business of any size can be stressful, but small business owners have a number of unique challenges. And yes, budgets are at the top of the list! How can you achieve the results you need to compete with the “big boys” while keeping costs in line? When it comes to small business marketing, going digital offers invaluable answers. But to truly go digital, you need a professional web design -- one that is responsive, mobile friendly, and optimized to convert web traffic into leads and sales.

How Do You Nurture Online Leads?

Don't you just hate it when you're on a mission to get exactly what you need from a store and get out, and an all-too-eager salesperson ambushes you? What about when you have a few questions about a product, but you can't find a salesperson to help answer them? Now imagine that, in either scenario, the proverbial salesperson anticipates your needs, so you receive the right amount of service at the right moment in time. While this might sound like something straight out of The Minority Report, it isn't. It's a reality made possible online with help from lead nurturing tools like HubSpot and Pardot.

What Is a Lead Nurturing Campaign?

Let's face it. Not every lead you acquire is ready to convert. To earn the trust of those yet-undecided leads, you need to foster or build upon those relationships. In today's digital age, relationship building happens at every stage of the sales and marketing funnel -- from awareness to action. Every touch point, regardless of whether it occurs over the web or over the phone, helps shape a potential customer's perception of your business and its products and services. But how do you convince those yet-undecided leads to take action and buy? That's where a lead nurturing campaign strategy comes in.

What to Know Before Hiring a Digital Marketing Agency

If you’ve found yourself on this page, you’re most likely considering the benefits of hiring a digital marketing agency to assist with your marketing needs. Whether you need an extra bump in your marketing efforts or you’re not in the financial position to hire an in-house team, there are a few things to take into account before making a final, informed decision about working with an agency partner. Whatever the case, this is an exciting part of your company’s overall growth and journey towards becoming a marketing powerhouse!

Top Email Marketing Questions and Answers for 2020

Email marketing has changed significantly the past few years. As a result, many email marketers today are filled with uncertainty. This is made worse by organizations protecting their own strategies as if they're top secret. This layer of secrecy prevents the sharing of knowledge and best practices. The good news is, the email marketing team at THAT Agency has put together this article containing the most frequently asked email marketing questions and answers.

Advertising on Waze as a Small Business: What You Need to Know

Like many small business marketers, you are constantly looking for ways to expand on your digital footprint and drive traffic to your storefront. It can be a tough task to not only weed through all the marketing options and platforms out there, but also show an ROI or trend line on tactics and campaign efforts. With that in mind, this post speaks specifically to vetting advertising on Waze. Let's take a look at the options, the app's competition, and how to do tracking so you can decide if this is a good channel in which to invest.

COVID-19 and Digital Marketing: Adjusting Your Strategy

The Coronavirus (COVID-19) pandemic has changed our lives. Our daily routines are impacted by school and business closures. Our vocabularies include new terms like social distancing, self-quarantining, and sheltering in place. Even our personal habits are affected, as we now more vigorously wash our hands and avoid touching our faces.

Amid this public health crisis, US consumer behavior also has changed. Online shopping has become more popular than ever – as has the consumption of digital content. Social media, email, search engine, video streaming, and podcast platform usage has grown out of a collective desire to stay safe, informed, connected, entertained, and productive.

With so many eyes and ears tuned to the digital realm, it is vital for your business to have a strong digital presence.

What Is Keyword Mapping and Why Is It Important?

As an inbound marketing agency, we’re constantly exploring businesses’ goals and how to help them achieve the ideal level of awesomeness they have in their heads.  However, often times when we ask a client what their goals are, their answer is, “I want my website to rank number one on Google”.  While this answer uncovers a few misconceptions about search engine optimization (SEO), I’m not going to focus on that.  Instead, I’m going to dive deeper into keyword mapping and explain why it’s important to get the right pages on your website to show up for the right searches.

How to Track the ROI of Your Marketing Agency

Tracking marketing ROI is elusive. Strategies can often take a number of months to take full effect, and agencies course-correct and enhance their tactics regularly. It’s also true that there are a number of elements that are outside the marketing agency’s control (e.g., search engine algorithm changes) that can have an effect on results.