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THATBlog

THAT Blog: Digital & Inbound Marketing | Web Design WPB | Digital Marketing

You Can Soon Schedule Instagram Posts. FINALLY.

Feb 5, 2018 4:16:53 PM

I think this is one Marketers have all been waiting for. The ability to schedule Instagram posts ahead of time can majorly help with work efficiency and time. Not to mention all other social channels give you the option to publish a post at a future time. Although Instagram wants to create the real-time approach and have users using the app authentically this is a HUGE game changer for businesses and influencers.

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Instagram Algorithm Updates You Need to Know

Feb 2, 2018 4:36:06 PM

Ok. If you haven’t already heard from any and every Instagram fanatic, Instagram updated their algorithm again, and there are quite a few changes this time. DON’T SWEAT IT. With change comes opportunity. Opportunity to learn, to grow, and to scale. Brands and influencers alike get discouraged by these updates because it effects their growth and engagement. However, these updates aren’t made by Instagram to hurt those trying to scale on the platform, they are just tweaks to keep the community engaged, authentic and fun. Instagram is HUGE on person to person relationships. They want people using their app to connect with others genuinely and try to limit, spammers, and those who try to hack the system by leaving “Great post!” comments. So what are these updates?

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Why Ongoing Website Maintenance Drives Marketing Success

Dec 27, 2017 8:06:00 AM

Whether you recently launched a new website or just finished a redesign, you’re probably happy that the long-winded journey to a new site is finally finished.  Unfortunately, there’s no such thing as a perfect website and your work is never really “over”.  Whether you take on the workload in-house or outsource to an agency, ongoing website maintenance is what empowers your digital marketing to succeed and generate a positive ROI.

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What is a Dynamic Website?

Dec 26, 2017 8:02:00 AM

So there I was, siting at the computer with my forehead on the keyboard trying to figure out the best headline for the homepage.  This is the first message users will see when they visit the site, it needs to be perfect for everyone!  I lifted my head and saw the jumbled letters across the screen and held down backspace for a seemingly endless moment.  Without a dynamic website, you might find yourself in this situation.

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The Story Behind Your Email Marketing Metrics

Dec 26, 2017 7:05:00 AM

Email marketing is tricky and unfortunately, it’s not getting any easier.  Brands everywhere are sending emails that fight for your audience’s attention in the inbox, and standing out has never been harder.  If you’re like me, you have the list of industry email marketing benchmarks bookmarked to see how your campaigns match up, but what do these numbers really mean?

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Blogging for Business Growth

Dec 25, 2017 8:27:00 PM

I’m sure you’ve been told hundreds of times that you should be blogging for your business if you want to make sure your site is relevant to your audience.  Heck, it might have been from a post I wrote previously.  Yes, blogging is important, but just because you write a bunch of articles doesn’t mean you’ll get readers or even generate revenue from what you publish.

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8 Secrets to Starting an Impactful Business Blog

Nov 24, 2017 2:03:00 PM

Blogging has become a popular content marketing channel for businesses around the world, and if you’re considering starting one for your business there are a few things to know. There are a handful of things that go into a successful business blog, but how do you make it work for your company and drive results?

Keep these often overlooked items in mind when building your business blog.

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5 Things to Expect from Content Marketing in 2018

Nov 24, 2017 8:18:00 AM

In the last couple years, content marketing has taken over the digital realm.  If you’re sifting through your inbox or scrolling your newsfeed, content is there just waiting for your attention.  While 2016 and most definitely 2017 were all about content creation, what does this mean for 2018?  Will content still be at the center of most digital marketing strategies or will there be another shift?  Here are a few things we can expect to see from content marketing in 2018.

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Web Design Tips for Your Hotel Digital Marketing Strategy in 2018

Nov 8, 2017 11:02:00 AM

Your website is not only your digital brand ambassador, but it is also one of your most important sales tools. If you have a non-user friedly website that is neither visually appealing or functional, you could lose a potential customer. Here are a few tips to consider before getting started in the web design process. 

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5 Reasons to Avoid Using "Free Consultation" in Marketing

Nov 6, 2017 3:36:18 PM

When’s the last time you drove by a billboard or visited a website where you were greeted with the opportunity for a free consultation?  Did you take it?  After all, it was free, right?  Chances are, you kept driving or clicked out of the pop-up to keep doing what you were already doing.  If this is the reaction that so many people have, then why do businesses insist on offering consultations?  While this phrasing might have worked in the past, there are a few reasons why you should avoid using it going forward.

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