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THAT Blog: Digital & Inbound Marketing | Web Design WPB | Digital Marketing

What Is a Full-Service Digital Marketing Agency?

Jul 17, 2018 11:06:00 AM

A recent Adobe survey found that only nine percent of businesses believe their digital marketing strategy is actually working. Any brand operating in today's environment has to leverage digital marketing. Without it, a company is simply not going to achieve mission-critical goals.

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How to Make Money through Email Marketing

Jul 16, 2018 8:58:38 AM

Adding to the bottom line is the epitome of business. Demonstrating how your work adds to it is the epitome of marketing. Sometimes marketing's positive effect on the bottom line is immediately apparent and easily tracked - e.g., an email message click through results in the direct sale of a product. Sometimes marketing's positive effect on the bottom line is indirect and delayed, making it much more difficult to track - e.g., the viewing of a social media post builds awareness about a product that later results in the sale of that product when the product is encountered again through organic search.

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Why Should I Hire a Marketing Agency for My Small Business?

Jun 21, 2018 12:00:00 PM

If you're like most small businesses today, your marketing program could be stronger. There often simply aren't enough hours in the day to accomplish everything, and marketing tends to get shoved to the back burner. After all, a good marketing program requires in-depth knowledge of traditional approaches as well as an understanding of how to do digital marketing in today's landscape - including the technology needed to implement a solution and the time it takes to do so.

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10 Reasons to Add an Agency to Your Marketing Team

Jun 12, 2018 3:41:00 PM

You have a great business, and you deliver terrific products and services. When it comes to marketing your company, though, maybe it’s not going as smoothly as you'd hoped. The in-house marketing people (or person) are (or is) doing a good job, but there's so much more to do!

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Who Needs Digital Marketing Services?

Jun 5, 2018 11:38:00 AM

A recent Tech Crunch survey reported that nearly 80% of people shop online every day. The real question is, are they spending their time and money with you? If not, maybe it's because you're not utilizing the right digital marketing services.

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4 Digital Marketing Strategies Every Small Business Should Use

May 31, 2018 10:19:00 AM

Digital - it's the word of the century. Virtually every aspect of life is digitized today, and business is certainly no exception. It only makes sense, then, that when considering small business marketing ideas, your focus should be on digital. Millions of Americans shop online every single day, and not just for physical goods. The average American spends 24 hours a week online, according to a recent MIT study. And while American are online, they're noticing products, companies, and much more.

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When to Partner With a Digital Marketing Agency

May 30, 2018 11:31:00 AM

Nearly half of organizations do not have a clear and defined digital marketing strategy in place, and 39 percent do not feel their current strategy is effective. This puts them not only at a competitive disadvantage, it leaves them vulnerable.

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Five Ways to Use Site Search for Your Campaigns & User Experience

May 23, 2018 1:11:02 PM

Have you ventured into your Google Analytics site search and search terms report lately? If not, take a second to navigate to that tab under behavior. This first party data can be a powerful indicator of onsite user experience or potential campaigns that you may have yet to test and especially powerful for retail / eCommerce & service sites. Check out the example below of an antique eCommerce stores weekly report.

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Digital Marketing: Outsource It or Keep It In-House?

May 15, 2018 7:56:00 AM

Digital marketing can drive your company’s growth and profitability, helping you accomplish mission-critical goals. But should you outsource marketing to an external marketing team or handle your marketing internally?

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Why Hire a Digital Marketing Agency?

May 4, 2018 2:10:20 PM

Owning a business of any size can be stressful, but small business owners have a number of unique challenges. And yes, budgets are at the top of the list! How can you achieve the results you need to compete with the “big boys” while keeping costs in line? When it comes to small business marketing, going digital offers invaluable answers.

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