Digital marketing can drive your company’s growth and profitability, helping you accomplish mission-critical goals. But should you outsource marketing to an external marketing team or handle your marketing internally?
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Owning a business of any size can be stressful, but small business owners have a number of unique challenges. And yes, budgets are at the top of the list! How can you achieve the results you need to compete with the “big boys” while keeping costs in line? When it comes to small business marketing, going digital offers invaluable answers.
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If done properly, a blog can be a valuable digital marketing tool for your company. It can help build trust with your customers, generate leads and build brand awareness. That’s why it is important when writing blog posts to create engaging content that delivers value and aligns with your company’s digital marketing strategy. Here are four simple tips on how to write a great blog post:
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Investing in a partnership with a digital marketing agency is critical in today’s fast-paced digital world - but wasting money on an inexperienced or ineffective firm does more harm than good. There’s nothing more frustrating than blowing an already-strained budget on an agency that doesn’t give you the results that you want and need.
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Anyone who tries to tell you that email is dead is dead wrong. Email is not dead. Here are three reasons why email marketing is still alive and well:
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Tracking marketing ROI is elusive. There are a variety of factors to consider: What specific metrics do you monitor? When do you measure? Strategies can often take a number of months to take full effect, and agencies course-correct and enhance their tactics regularly. It’s also true that there are a number of elements that are outside the marketing agency’s control (e.g., search engine algorithm changes) that can have an effect on results.
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You can do it! You can make blogging part of your digital content strategy. It doesn't take superhuman powers to write blog post content. However, it does take some time and research. The good news is, if you do it right, your business can look like a superhero to your ideal customers.
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I think this is one Marketers have all been waiting for. The ability to schedule Instagram posts ahead of time can majorly help with work efficiency and time. Not to mention all other social channels give you the option to publish a post at a future time. Although Instagram wants to create the real-time approach and have users using the app authentically this is a HUGE game changer for businesses and influencers.
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Ok. If you haven’t already heard from any and every Instagram fanatic, Instagram updated their algorithm again, and there are quite a few changes this time. DON’T SWEAT IT. With change comes opportunity. Opportunity to learn, to grow, and to scale. Brands and influencers alike get discouraged by these updates because it effects their growth and engagement. However, these updates aren’t made by Instagram to hurt those trying to scale on the platform, they are just tweaks to keep the community engaged, authentic and fun. Instagram is HUGE on person to person relationships. They want people using their app to connect with others genuinely and try to limit, spammers, and those who try to hack the system by leaving “Great post!” comments. So what are these updates?
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Whether you recently launched a new website or just finished a redesign, you’re probably happy that the long-winded journey to a new site is finally finished. Unfortunately, there’s no such thing as a perfect website and your work is never really “over”. Whether you take on the workload in-house or outsource to an agency, ongoing website maintenance is what empowers your digital marketing to succeed and generate a positive ROI.
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