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THAT Blog: Digital & Inbound Marketing | Web Design WPB | Digital Marketing

10 Strategies of Successful Digital Marketers

Jul 9, 2019 8:55:00 AM

Digital marketing strategies are designed to help you reach the massive potential audience that lives and works online. If you’re wondering how to get started, try these top ten techniques:

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Behold Today's Digital Marketing Landscape

Jun 25, 2019 3:23:33 PM

Today's digital marketing landscape is expansive. It sprawls across search engine results pages, envelops email inboxes, and blankets the rolling feeds of social media. To gain a fresh perspective of the lay of the land, explore this overview of the current digital marketing landscape and let the team at THAT Agency know in which areas you wish to see your business climb.

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Which Digital Marketing Strategy Is the Most Effective?

Jun 10, 2019 11:22:00 AM

What is the most effective digital marketing strategy? We’re going to give you an answer that frustrates you: it depends! The answer should be guided by your overall business strategy and the goals you want to achieve with marketing and advertising initiatives. There’s no one-size-fits-all, magic bullet strategy to produce results. That said, there are several strategies that can help you transform your campaigns. The key is adapting and leveraging them to meet your needs.

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What's New and Noteworthy in Digital Marketing Today

May 22, 2019 12:56:25 PM

Giants like Google, Facebook, YouTube, and WordPress seem to dominate the headlines of most digital marketing news topics. This summary of what's new and noteworthy in digital marketing today is no exception, but it does run the gamut from search engine marketing to web design and development, covering practical news today's digital marketers can use.

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How to Build a Digital Marketing Funnel

May 10, 2019 2:07:00 PM

This is not exactly a newsflash, but it bears emphasizing: the traditional marketing funnel needs an update for the 21st century. While it’s not completely obsolete, it does not fully encompass the journeys that leads and customers take as they interact with brands. A digital marketing funnel is more closely aligned with the more circuitous route consumers take online.

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3 Tips for Improving Digital Customer Experience

May 6, 2019 3:54:03 PM

53% of mobile website visitors leave a page if it takes longer than three seconds to load,1 37% of online shoppers dislike being forced to create an account,2 and 22% of consumers are annoyed by digital content that isn’t relevant.3 Thus, today’s customers expect their digital experiences to be quick, easy, and tailored to their needs.

With customer expectations at an all-time high, how can your brand rise to the occasion? Here are three tips for improving digital customer experience.

 

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10 Digital Marketing Trends to Keep On Your Radar

May 1, 2019 4:18:55 PM

Staying up to date with the latest digital marketing trends and best practices is something we’re passionate about here at THAT Agency – which makes sense because, as an inbound marketing agency, we are always looking to deliver value.

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7 Digital Marketing Metrics You’ve Never Heard of and Why You Should Care

Mar 13, 2019 9:12:54 AM

Digital marketing is constantly shifting, meaning the trends that were popular several years ago may no longer be effective today. Metrics once at the core of a marketer’s strategy may no longer hold the same weight.

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What Are the Best Online Marketing Strategies?

Mar 5, 2019 12:57:00 PM

The best online marketing strategies will vary by business. What stays the same are the foundations to these strategies. You build online campaigns around the idea that your brand fosters a community. Perhaps it's a very select community of enthusiasts with high expectations. Perhaps it's a large, excited community that celebrates what they love.

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Leave Them Satisfied...Visually

Mar 1, 2019 10:32:47 AM

Product design, user interface and user experience weigh very high in conversions and drop off rates. Everyone has had a bad taste from a product or experience, think about what that made you feel or do when this happened? Every industry has their own set of best practices when it comes to this but could be a way to identify and resolve some of these issues, so your customers enjoy their experiences with your interfaces or products.

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