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THAT Blog: Digital & Inbound Marketing | Web Design WPB | Digital Marketing

Auditing Old Content and Blog Posts

Sep 27, 2018 10:00:00 AM

Whether your site is big or small, you invest time, money and effort into website content. Month after month your content mounts with the goal of improving your search engine rankings. However, many site managers do not follow up on these content pieces and their impact on the site as a whole on a regular basis. The thought of reviewing all that content is definitely tedious, but could pay big dividends in your site's performance.

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What Are the Advantages of Email Marketing?

Sep 15, 2018 12:45:33 PM

EMAIL Marketing Advantages

  1. Email is private
  2. Email is a workhorse
  3. Email is cost effective

You may think email is yesterday’s news, but just because email has been around a while, it doesn’t make it any less effective. Sure, email marketing’s shiny new cousins, social media and pay per click, attract a lot of industry buzz – but email marketing is the unsung hero of today’s digital marketing world. Don't believe me? Here are three major email marketing advantages.

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Finding Native Advertising Opportunities

Aug 29, 2018 8:30:00 AM

If your advertising efforts have been providing a low click through rate or poor return on investment, you may want to consider reviewing where those ads are being shown. Looking at the full picture of the user experience can be a valuable step in understanding why creative is or is not performing well. The problem could potentially be influenced within the places or the format your advertisements are displaying.

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leveraging Google My Business Insights

Jul 27, 2018 11:29:29 AM

We all know the power of a fully optimized Google My Business listing. It can be the top producing traffic and leads tool for your local business, and the best part is its free. But, like ongoing maintenance and updates to Google Posts, how can marketers tweak and improve on performance?

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6 Ways to Increase Your Landing Page Conversion Rate

Jul 26, 2018 2:48:00 PM

Landing pages: they're a must if you want consistently high conversion rates, yet so many sites ignore their power in favor of sending visitors to their standard home page. After all, you likely want those visitors from your email, social media, or PPC campaign to do something specific, right? It could be as simple as capturing that email address, but you can't do that without a dedicated landing page. Once you have that, you'll begin to gather the conversion rate data you need to optimize it.

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4 Signs It's Time to Find a New Digital Marketing Agency

Jul 24, 2018 3:36:00 PM

When was the last time you sat down to evaluate your digital marketing agency? Maybe not since the moment you hired them. The chances are good that digital marketing takes up a sizable part of your marketing budget as a whole, but it's tough to keep an eye on the ins and outs when you're busy running your company.

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Attribution Modeling and Data-Driven Marketing

Jul 20, 2018 11:41:53 AM

Attribution modeling is a complex topic, which is likely why most marketers favor a last non-direct click model - it's one of the simplest (and it's the standard model used for non-multi-channel funnels reports in Google Analytics). However, simple (and standard) might not be what's best for your business. It's important to consider your attribution model carefully to be sure you're making smart, data-driven marketing decisions about how to spend your budget.

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What Is a Full-Service Digital Marketing Agency?

Jul 17, 2018 11:06:00 AM

A recent Adobe survey found that only nine percent of businesses believe their digital marketing strategy is actually working. Any brand operating in today's environment has to leverage digital marketing. Without it, a company is simply not going to achieve mission-critical goals.

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How to Make Money through Email Marketing

Jul 16, 2018 8:58:38 AM

Adding to the bottom line is the epitome of business. Demonstrating how your work adds to it is the epitome of marketing. Sometimes marketing's positive effect on the bottom line is immediately apparent and easily tracked - e.g., an email message click through results in the direct sale of a product. Sometimes marketing's positive effect on the bottom line is indirect and delayed, making it much more difficult to track - e.g., the viewing of a social media post builds awareness about a product that later results in the sale of that product when the product is encountered again through organic search.

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Why Should I Hire a Marketing Agency for My Small Business?

Jun 21, 2018 12:00:00 PM

If you're like most small businesses today, your marketing program could be stronger. There often simply aren't enough hours in the day to accomplish everything, and marketing tends to get shoved to the back burner. After all, a good marketing program requires in-depth knowledge of traditional approaches as well as an understanding of how to do digital marketing in today's landscape - including the technology needed to implement a solution and the time it takes to do so.

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