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THAT Blog: Digital & Inbound Marketing | Web Design WPB | Digital Marketing

Signs It's Time to Hire a Digital Marketing Agency

Feb 11, 2020 11:30:00 AM

There are a number of signs you need a digital marketing agency. Let's cut to the chase: the most obvious sign is that you're looking for signs in the first place. Many businesses spend too long figuring out when to hire a marketing agency, when many of the questions they're asking are best answered by the agencies themselves. Whether hiring or not, start looking at the possibility and talking to agencies the minute you begin to wonder. It's better to hire a marketing agency too soon than too late.

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How to Evaluate a Digital Marketing Agency

Feb 6, 2020 2:41:00 PM

Investing in a partnership with a digital marketing agency is critical in today’s fast-paced digital world - but wasting money on an inexperienced or ineffective firm does more harm than good. There’s nothing more frustrating than blowing an already-strained budget on an agency that doesn’t give you the results that you want and need. Can you avoid this expensive headache? You bet! To be sure you choose the right agency to market your brand, follow this expert advice on how to evaluate a digital marketing agency.

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10 Benefits of Hiring a Digital Marketing Agency

Feb 4, 2020 7:45:00 AM

What are the benefits of hiring a digital marketing agency? Expertise is one of the top strengths of a digital marketing agency. So is the scope of what they can take on for your business, effectively enabling your in-house marketing team to work more efficiently.

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Questions to Ask Your Digital Marketing Agency

Jan 30, 2020 6:30:00 AM

Digital marketing seems to change at a breakneck pace. Every day there's a new tool or strategy. It can all become overwhelming very quickly. The best digital marketing agency is one that's shown it can adapt and keep your marketing ahead of the curve. There's no magic button that changes your marketing overnight. It's about identifying strategies that will stay relevant and build a foundation of success for a long time to come. With that in mind, what are the right questions to ask your digital marketing agency?

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How to Capture Leads in 2020

Jan 23, 2020 4:19:00 PM

Lead capture strategy in 2020 is easy to understand and difficult to master. Too many organizations think that the key to capturing leads is to find that one magical approach. Then everything clicks into place, right? A capable digital agency knows that lead captures rely on multiple approaches that are designed to build on each others' strengths.

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New Social Media Platforms on the Rise in 2020

Jan 14, 2020 7:30:00 AM

It used to be that major topics got discussed on social media. Now social media itself is a hotly debated topic. It's for good reason: older platforms are facing growing pains and controversy about their social and political responsibility. What does that mean for marketing? New social media platforms are always going to rise, but they're doing so in a fierce environment. What's the next big social media platform and how will marketing on them be different?

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How Do I Sell More on Instagram in 2020?

Jan 9, 2020 3:00:00 PM

Instagram shoppable posts make selling on Instagram much easier. It's especially important to learn how to use this feature now that Instagram is making things a bit more difficult for influencers by removing likes. Business marketing on Instagram will have to make some adjustments, and the shoppable posts feature provides a solid tool that continues to evolve the platform. If you don't know how to sell on Instagram, follow this guide:

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How to Do Conversational Commerce in 2020

Jan 7, 2020 3:58:00 PM

Conversational commerce has quietly grown into a major factor in digital marketing. It has been mentioned as an on-the-rise trend, but it's embracing its potential ahead of most expectations. It differs from chatbots by focusing on messaging apps instead of websites.

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What Is a Boutique Creative Agency and Why Hire One?

Dec 30, 2019 8:54:00 AM

A boutique agency in marketing is one that's small and specific. It's often composed of a team of talents that's highly skilled and that works together smoothly and efficiently. A creative agency like this can be far more nimble than larger agencies that rely on multiple teams in multiple locations. A smaller agency will also communicate better, be quicker to try new things, and it will give you a point person with deep knowledge of your needs.

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5 Things to Expect from Content Marketing in 2020

Nov 29, 2019 8:18:00 AM

Proving he is a man with tremendous foresight, Bill Gates, in 1996, said, “Content is king.” He envisioned a future in which the internet was a marketplace for content. Fast-forward a few decades, and Mr. Gates was, of course, correct. This king still rules the digital space. So what can we expect when it comes to content marketing in 2020?

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