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THAT Blog: Digital & Inbound Marketing | Web Design WPB | Digital Marketing

5 Online Lead Generation Techniques That Work

Feb 13, 2019 10:17:00 AM

Online lead generation is critical for every brand. It is not enough to build awareness - though that is essential. It is not enough to engage your audience - though that is an integral piece of the puzzle. If you are not generating leads, and converting them … it will be difficult to accomplish your brand-building goals.

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5 Strategies for Luxury Brand Digital Marketing

Feb 12, 2019 1:26:00 PM

Digital experiences impact the majority of luxury sales. That means the advertising strategy of luxury brands can't simply be “good enough.” It has to be creative and in-step with your brand and its story. Luxury brand digital marketing should revolve around accessible, streamlined visual experiences. It's easy to over-complicate and over-think what's effective, instead of simply using what's already effective to translate your brand's experience and uniqueness.

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2019 Creative Trends

Feb 12, 2019 9:53:54 AM

New year, new designs. New feeling, new vibe. But what are the 2019 creative trends to follow? What trends will flop? For creatives this is an ongoing battle to continue to set and keep on trend without falling behind. Therefore, it is important to not only to find out what your specific clients like but, what are the masses saying about it as well. To understand this, you must do some research to see within your respective industry and outside of it. We want to know, what’s hot and hitting with clients?

 

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Digitally Designing with Accessibility in Mind

Feb 12, 2019 9:44:37 AM

Accessibility is the quality of being able to be reached or entered. When we speak of accessibility in a graphic design aspect, we mean that the person will have access; not only to use software if needed to journey through information just as an able person is, the content itself will have a “cleared”, “core” version to meet accessibility standards.  We rarely, but absolutely should keep this in mind when designing, developing and creating new content to release to the public. These accessibility needs could range from, perceivable; which are text content and non-text content, time-based media; which are audio, video, and captions and distinguishable; which are the use of color, audio control, and alternate text. We will only go through the main topics that directly affect digital designing but feel free to explore more as needs arise. To learn more please visit, W3.org.

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10 Digital Marketing Tips for Luxury Brands

Feb 8, 2019 1:53:00 PM

Digital marketing has spread to nearly every brand out there today. Some, though, were slower than others to adopt the medium, namely luxury brands. Online marketing just didn't seem to hold much appeal for brands reserved for top-tier customers. That, however, is changing fast.

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5 Tips for Successful Luxury Email Marketing

Jan 16, 2019 11:07:00 AM

Email marketing was once the single most important part of any brand's strategy. After all, for some time, almost everyone loved opening their inbox and seeing new mail. These days, though, it's often overlooked and neglected. This is especially true in when it comes to developing a premium brand marketing strategy.

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Video for the Win!

Jan 11, 2019 9:10:57 AM

2019 is here and content is speeding across the web faster than ever. Static images such as photos with text, info-graphics, and illustrations don't always cut it in this day and age. In these instances, marketing videos can save the day. But what kinds of marketing videos are there, and how can you leverage them to enhance your brand? 

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Should You Hire a Local Marketing Agency?

Jan 3, 2019 10:23:00 AM

If you are doing business in dynamic, lively South Florida, are there benefits to partnering with a marketing agency in Palm Beach County? Is local the way to go when it comes to achieving your brand goals?

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What to Expect When Onboarding a New Marketing Agency

Nov 22, 2018 11:00:00 AM

Hiring a new digital marketing agency? This could be a great strategic move! Many companies are looking to grow their online sales, but they're not sure how to move forward. There's so much technology and skill involved. 

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5 Digital Marketing Mistakes Killing Your ROI

Nov 16, 2018 8:00:00 AM

Digital marketing is an incredibly powerful tool. It offers you the opportunity to interact with customers in a way you just can't when it comes to other marketing methods. More than that, though, it expands your reach to a global level quickly. It's both inexpensive and measurable, making it a popular choice for companies today.

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