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Email marketing remains one of the most powerful digital marketing strategies for businesses looking to engage their audience, drive conversions, and build long-term customer relationships. However, success isn’t just about sending emails—it requires a well-structured email marketing strategy that aligns with business goals, customer expectations, and industry best practices.

At THAT Agency, we specialize in crafting effective email marketing campaigns that drive real results. In this guide, we’ll explore 10 proven techniques to enhance your email marketing strategy, along with actionable insights and marketing email examples to inspire your next campaign.

How Can You Personalize Your Emails?

You don’t need advanced AI or tons of data to start personalizing your emails. Even simple tweaks can make a huge difference. Here’s how:

1. Use Their First Name in the Subject Line and Greeting

People are naturally drawn to their own name—it’s one of the easiest ways to make an email feel personal. Instead of "Check Out Our New Products", try "Hey Sarah, Something Special Just for You!"

Examples of strong subject lines:

• "John, Your Exclusive 20% Off Code is Inside!"
• "We Picked These Just for You, Emma!"
• "Hey Alex, Here’s a Deal You’ll Love"

Examples of personalized greetings:

• Instead of: "Dear Valued Customer"
• Try: "Hey Mark, we’ve got something exciting for you!"

2. Send Emails Based on Past Purchases, Website Visits, or Interests

Have you ever browsed a website, left without buying anything, and then received an email about the exact product you were looking at? That’s not magic—it’s smart email marketing.

How to do it effectively:

• Browse abandonment emails: If someone looks at a product but doesn’t buy, send a follow-up email with more details or a limited-time discount.
• Purchase follow-ups: Send recommendations based on past purchases. Example: “Since you bought a new camera, here are the best accessories to go with it.”
• Interest-based content: If someone reads a blog post about digital marketing, send them a related email with more tips or services.

3. Offer Special Discounts for VIP Customers

Everyone likes to feel valued. If someone buys from you frequently, subscribes to your newsletter, or has been with you for a long time, rewarding them with a personalized offer can strengthen customer loyalty.

Ways to reward customers:

• Exclusive VIP discounts: "Hey Lisa, because you're one of our best customers, here’s 20% off your next purchase!"
• Birthday emails: "Happy Birthday, Mike! Enjoy a free gift on us."
• Loyalty rewards: "Thanks for being with us for a year! Here’s a special thank-you discount."

Marketing Email ExampleS: How Personalization Looks in Action

Let’s compare two real-life email scenarios. Which one would you rather receive?

Generic Email:

Subject Line: "Big Sale This Week – Don’t Miss Out!"
Body:
"Dear Valued Customer, We’re having a sale this week! Check out our website for more details. Thanks for being a customer."

Personalized Email:

Subject Line: "Hey Sarah, Here’s 15% Off Just for You!"
Body:
"Hey Sarah, we noticed you’ve been checking out our latest handbag collection, and we think you’ll love this deal. As a thank-you for being part of our community, here’s 15% off your next purchase. But hurry—this offer expires in 48 hours!"

"Claim Your Discount Now"

Which one would you open? The second one feels personal, and relevant, and gives Sarah a reason to act.

2. Craft Compelling Subject Lines That Get Your Emails Opened

Your email subject line is the first thing your audience sees in their inbox. If it doesn’t grab their attention, they won’t open the email—no matter how great the content inside is.

Think of the subject line as your email’s headline. Just like a news article or blog post needs an interesting title to get clicks, your email needs a compelling subject line to stand out in a crowded inbox.

But crafting the perfect subject line isn’t just about being catchy—it’s about understanding what motivates your audience to click.

Why Do Subject Lines Matter?

• They determine whether your email gets opened or ignored. Studies show that 47% of recipients decide whether to open an email based on the subject line alone.
• A strong subject line increases engagement. More opens mean more chances for clicks, conversions, and sales.
• They help prevent your emails from getting lost in the inbox. Your subscribers receive dozens (or hundreds) of emails daily. A compelling subject line helps yours stand out.
• A bad subject line can land your email in spam. If your subject line looks misleading or spammy, it could get flagged by email providers and never reach your audience.

How to Write an Attention-Grabbing Subject Line

Crafting the perfect subject line takes practice, but there are proven strategies that can help you increase open rates. Here’s what works:

1. Keep It Short and Direct

Most people skim their inbox quickly, so your subject line should be clear and to the point. Ideally, keep it under 50 characters to ensure it’s readable on all devices, including mobile phones.

Examples:

• "Exclusive Sale – Ends Tonight!"
• "Big News: Your Gift Inside"
• "Limited Spots Left – Act Fast"

2. Use Numbers and Specifics

Numbers draw the eye and add clarity to your message. Instead of saying "Tips for Growing Your Business", a subject line like "7 Proven Ways to Grow Your Business Faster" feels more concrete and actionable.

Examples:

• "3 Mistakes That Could Be Hurting Your Sales"
• "5 Ways to Save More on Your Next Purchase"
• "24-Hour Flash Sale – Don’t Miss Out"

3. Spark Curiosity

A good subject line makes people want to learn more. If you give away too much information upfront, they might feel like they don’t need to open the email. Instead, tease what’s inside to make them curious.

Examples:

• "The Secret to More Sales? It’s Simpler Than You Think"
• "We Couldn’t Believe This Marketing Trick Worked So Well"
• "Guess What Our Best-Selling Product Is?"

4. Create a Sense of Urgency or Scarcity

People hate missing out on a great opportunity. When you add urgency or scarcity to your subject line, it encourages immediate action rather than waiting until later (and possibly forgetting).

Examples:

• "Only a Few Hours Left – Act Now!"
• "Your 20% Discount Expires Tonight"
• "Final Call: Last Chance to Register"

5. Personalize Whenever Possible

According to the American Marketing Association, emails that feel personal get higher open rates. If you can, include the recipient’s name, location, or past behavior to make the email feel tailored to them.

Examples:

• "Hey Sarah, Here’s an Exclusive Offer Just for You"
• "John, Your VIP Discount is Waiting"
• "Lisa, You’ll Love These New Arrivals"

6. Use Power Words That Evoke Emotion

Certain words trigger emotional responses and make people feel excited, curious, or even slightly anxious about missing out.

Examples of power words:

• Exclusive, Secret, Insider, VIP, Private
• Limited, Last Chance, Hurry, Final, Urgent
• Free, Bonus, Surprise, Gift, Instant

Examples in subject lines:

• "Exclusive Insider Access – Just for You"
• "Last Chance to Claim Your Free Gift"
• "Urgent: Your Account Needs Attention"

7. A/B Test Different Subject Lines

Not every subject line will work for every audience. The best way to find out what resonates most with your subscribers is through A/B testing.

How to do it:

• Send one subject line to half your list and a different one to the other half.
• Track open rates and engagement to see which performs better.
• Use the winning subject line for future campaigns.

For example, test:

• "Limited-Time Sale – 20% Off Everything" vs. "Your Exclusive 20% Discount is Waiting"
• "5 Social Media Trends You Need to Know" vs. "The Future of Social Media – What’s Next?"

Common Mistakes to Avoid

Even small mistakes in your subject line can hurt your open rates. Here’s what to avoid:

• Using all caps: It looks spammy and aggressive. Instead of "LIMITED-TIME OFFER – ACT NOW!", try "Limited-Time Offer – Don’t Miss Out."
• Being too vague: "Check Out Our New Blog Post" isn’t enticing. "5 Email Marketing Hacks to Boost Sales" is much better.
• Overusing punctuation: Too many exclamation points or question marks can look unprofessional. Instead of "Hurry!!! Don’t Miss Out???, try "Hurry – This Deal Won’t Last."
• Misleading subject lines: Don’t promise something in the subject line that isn’t in the email. If people feel tricked, they’ll unsubscribe.

Marketing Email ExampleS: How a Strong Subject Line Can Increase Open Rates

Let’s compare two emails promoting a limited-time sale.

Weak Subject Line:

"Big Sale This Weekend – Shop Now"

• This is vague, lacks urgency, and doesn’t stand out.

Strong Subject Line:

"Hurry – Your 20% Discount Expires Tonight!"

• This creates urgency, makes it feel exclusive, and gives a clear reason to open the email.

When an email subject line directly addresses the recipient's needs and emotions, it has a much better chance of getting opened.

Your Subject Line is the Key to a Successful Email

If people don’t open your email, they can’t engage with your content, click your links, or buy from you. That’s why crafting a compelling subject line is one of the most important parts of email marketing.

Here’s what to remember:

• Keep it short, clear, and compelling (50 characters or less).
• Use numbers, power words, and personalization to grab attention.
• Create urgency or curiosity to encourage immediate action.
• A/B test different subject lines to see what works best for your audience.

A great subject line is like a door to your email—if it’s interesting and inviting, people will step inside.

3. Optimize for Mobile Users

Today, more than 58% of emails are opened on mobile devices. That means if your emails aren’t mobile-friendly, you could be losing more than half your audience before they even read your message.

Think about the last time you checked your email on your phone. If an email had tiny text, required zooming in to read, or had broken formatting, you probably ignored or deleted it. Your subscribers will do the same if your emails aren’t optimized for mobile.

If you want to increase engagement, clicks, and conversions, making your emails mobile-friendly isn’t optional—it’s essential.

Why Does Mobile Optimization Matter?

• Most people check email on their phones first. Mobile email use has grown dramatically over the past decade. Many users open emails on their phones before deciding whether to read them later on a desktop—if they open them at all.
• A bad mobile experience hurts engagement. If your email doesn’t display correctly on a small screen, people won’t bother reading it. Poor formatting leads to lower open rates, click-through rates, and ultimately, fewer conversions.
• Google and email providers prioritize mobile-friendly emails. If your emails aren’t optimized, they may be marked as low-quality and could end up in the spam or promotions folder.
• A smooth mobile experience increases conversions. If your call-to-action (CTA) is easy to tap and your content is easy to read, people are more likely to take the next step, whether that’s making a purchase, signing up for a webinar, or reading a blog post.

How to Optimize Your Emails for Mobile

If you’re not sure whether your emails are mobile-friendly, consider this: Would you want to read your email on your phone?

If the answer is no, it’s time to make some changes. Here’s how:

1. Use Responsive Email Design

A responsive email automatically adjusts to different screen sizes, whether someone is reading on a desktop, tablet, or smartphone.

How to ensure your emails are responsive:

• Use mobile-friendly email templates that adjust for different devices.
• Keep your layout simple and clean—avoid multiple columns, which can look messy on mobile.
• Use large, readable fonts (at least 14px for body text and 22px for headings).
• Make sure images resize automatically and don’t stretch beyond the screen.

What happens if you don’t use responsive design?

Your email could appear cut off, require scrolling from side to side, or display distorted images—all of which create a frustrating experience for your readers.

2. Keep Subject Lines and Preview Text Short

On mobile, subject lines and preview text get cut off faster than on desktops. If your subject line is too long, readers won’t see the full message.

Best practices for subject lines:

• Keep subject lines under 50 characters so they don’t get cut off.
• Place the most important words at the beginning to make sure they are visible.
• Use concise, engaging language that encourages people to open the email.

Examples of mobile-friendly subject lines:

• Too long: "Don’t Miss Our Limited-Time Offer on the Best Products You Love!"
• Just right: "Your Exclusive 20% Off Code Expires Tonight"

How to optimize preview text:

• Keep it under 90 characters for mobile inboxes.
• Use it to add context to the subject line.
• Avoid repeating the subject line—use it as a second chance to grab attention.

Example of a strong subject line and preview text combo:

• Subject Line: "Flash Sale: Up to 50% Off Today Only"
• Preview Text: "Hurry—shop before midnight and save big on your favorites!"

3. Use CTA Buttons Instead of Text Links

Clicking a small text link on a mobile screen can be frustrating. If your call-to-action (CTA) is hard to tap, people won’t bother clicking at all.

To make your CTA mobile-friendly:

• Use large, easy-to-tap buttons instead of small text links.
• Make the button at least 44x44 pixels to meet mobile usability standards.
• Use action-driven text like “Shop Now,” “Claim Your Offer,” or “Sign Up Today.”
• Place the CTA near the top of the email so readers don’t have to scroll to find it.

Example of a mobile-friendly CTA:

• Bad: "Click here to learn more" (small hyperlink buried in text)
• Good: A large button that says "Claim Your 20% Off Now"

4. Keep Your Email Layout Simple

The more cluttered your email, the harder it is to read on a small screen. A single-column layout works best for mobile because it’s easy to scroll and keeps the focus on your content.

Mobile-friendly design tips:

• Use short paragraphs (2-3 sentences max).
• Add white space to improve readability.
• Avoid tiny fonts—stick to at least 14px for body text.
• Limit the use of large images that may slow down loading times.

5. Test Your Emails on Mobile Before Sending

Even if your email looks great on desktop, you should always test how it appears on a mobile device before sending it to your subscribers.

Ways to test for mobile-friendliness:

• Send a test email to yourself and open it on different devices.
• Use email testing tools like Litmus or Email on Acid to preview across multiple screens.
• Check for broken formatting, slow load times, and readability issues.

Marketing Email ExampleS: How a Mobile-Friendly Email Looks in Action

Let’s compare two versions of a flash sale email.

Bad Example – Not Optimized for Mobile:

• Subject Line: "Check Out Our Big Sale Happening Now!" (too vague and long)
• Tiny text that requires zooming to read
• Multiple columns that don’t adjust on small screens
• Small text links instead of clear CTA buttons

Good Example – Mobile-Optimized Email:

• Subject Line: "Hurry – Your 20% Off Code Expires Tonight" (short, direct, and urgent)
• Simple, one-column layout for easy scrolling
• Large, easy-to-read text
• A clear CTA button: "Shop Now and Save 20%"

The second version is much easier to read and navigate, making it more likely that the recipient will engage and take action.

Mobile Optimization is a Must

If your emails aren’t mobile-friendly, you’re losing out on opens, clicks, and conversions. People expect a smooth experience, whether they’re checking their inbox on a phone, tablet, or desktop.

Key Takeaways:

• Use responsive email design to ensure readability across all devices.
• Keep subject lines and preview text short so they don’t get cut off.
• Use clear, easy-to-tap CTA buttons instead of small text links.
• Keep the layout simple with a single-column design and short paragraphs.
• Always test emails on mobile before sending to catch formatting issues.

A mobile-friendly email isn’t just a nice touch—it’s essential for modern email marketing success. Make sure your emails are easy to read, scroll, and click, no matter where your audience is reading them.

4. Use Automated Drip Campaigns to Nurture Leads and Increase Conversions

One of the biggest mistakes businesses make with email marketing is only sending emails when they have a promotion or announcement. While those types of emails have their place, they don’t do much to build relationships with your audience. That’s where automated drip campaigns come in.

Drip campaigns allow you to send the right message to the right person at the right time—without having to manually write and send every email. They help keep your brand top-of-mind, guide potential customers through the buying process, and encourage engagement over time.

If you’ve ever received a welcome email after signing up for a newsletter, a reminder about an abandoned cart, or a follow-up email after making a purchase, you’ve seen an automated drip campaign in action.

Why Do Drip Campaigns Work?

• They keep leads engaged. Many people won’t buy right away, but consistent, well-timed emails can nurture them until they’re ready to take action.
• They save you time. Instead of manually following up with every lead, drip campaigns work automatically in the background.
• They increase conversions. People are more likely to make a purchase when they receive timely reminders, helpful information, and incentives.
• They personalize the customer experience. Drip campaigns allow you to send emails based on behavior, ensuring that people get messages that are relevant to them.

How to Implement Drip Campaigns

There are many ways to use automated email sequences, but these are the three most effective types of drip campaigns every business should have:

1. Create an Onboarding Email Sequence for New Subscribers

When someone joins your email list, they’re showing interest in your brand. But if you don’t follow up with them, they might forget about you. A welcome email sequence introduces them to your business and guides them toward taking action.

What should an onboarding sequence include?

• A warm welcome. Let them know what to expect from your emails.
• Your brand story. Share what makes your company unique and why they should stick around.
• Helpful resources. Link to blog posts, guides, or FAQs that might interest them.
• A special offer. Give them an incentive to make their first purchase.

Example of an onboarding drip campaign:

• Email 1 (Immediately after sign-up): “Welcome to [Brand Name]! Here’s What You Can Expect” – Introduces your brand and provides value.
• Email 2 (2-3 days later): “Get to Know Us: Our Story + A Special Gift for You” – Builds connection and offers a discount.
• Email 3 (5-7 days later): “See What You’ve Been Missing – Customer Favorites” – Highlights popular products or services.

A well-crafted onboarding sequence turns new subscribers into loyal customers by keeping them engaged from the start.

2. Set Up an Abandoned Cart Email Series to Recover Lost Sales

Nearly 70% of online shopping carts are abandoned before checkout. That means most people who show interest in your products never complete their purchase. An abandoned cart drip campaign can help recover some of those lost sales by reminding customers to return and complete their order.

Why do people abandon their carts?

• They got distracted and forgot to check out.
• They weren’t ready to buy and needed more time.
• They were unsure about pricing, shipping costs, or product details.

A well-timed email sequence can bring them back and encourage them to complete their purchase.

Example of an abandoned cart drip campaign:

• Email 1 (1-2 hours after cart abandonment): “You Left Something Behind” – A friendly reminder with a picture of the item left in their cart.
• Email 2 (24 hours later): “Still Thinking It Over? Here’s 10% Off” – Offers a small discount to incentivize action.
• Email 3 (48-72 hours later): “Last Chance – Your Cart is About to Expire!” – Creates urgency by making them feel like they might miss out.

This sequence gives hesitant shoppers a reason to come back and complete their purchase.

3. Automate Re-Engagement Emails to Win Back Inactive Subscribers

Not everyone on your email list will stay engaged. Some subscribers will lose interest, stop opening emails, or forget about your brand altogether. Instead of removing them from your list immediately, you can send a re-engagement drip campaign to bring them back.

What should a re-engagement sequence include?

• A friendly check-in. Ask if they’re still interested in hearing from you.
• A personalized offer. Give them a discount or special deal to encourage them to return.
• A content refresher. Show them what they’ve missed, like new blog posts or product updates.

Example of a re-engagement drip campaign:

• Email 1 (After 3-6 months of inactivity): “We Miss You, [Name]!” – Reminds them why they joined your list in the first place.
• Email 2 (1 week later): “Here’s a Special Offer Just for You” – Offers a discount or incentive to re-engage.
• Email 3 (Final attempt): “Is This Goodbye?” – Gives them the option to stay subscribed or opt out.

If they don’t respond, you can remove them from your list to maintain a clean and engaged audience.

Marketing Email Example: How a Drip Campaign Looks in Action

Let’s compare two businesses—one that uses automated email sequences and one that doesn’t.

Business A: No Drip Campaigns

• A customer signs up for their newsletter but never hears from them again.
• A shopper abandons their cart, but the business never follows up.
• An inactive subscriber stops opening emails, and they stay on the list without action.

Business B: Uses Drip Campaigns

• A new subscriber receives a welcome sequence that nurtures them and leads to a first purchase.
• An abandoned cart email reminds a shopper about their order and convinces them to check out.
• A re-engagement campaign wins back inactive subscribers, keeping the email list engaged.

The business using automated drip campaigns builds stronger relationships and generates more sales over time.

Drip Campaigns Are a Game-Changer for Email Marketing

If you’re only sending emails when you have a big sale or announcement, you’re missing a huge opportunity. Drip campaigns allow you to connect with your audience consistently, nurture leads, and drive more conversions—on autopilot.

Key Takeaways:

• Onboarding sequences introduce new subscribers to your brand and build long-term engagement.
• Abandoned cart emails recover lost sales by reminding shoppers to complete their purchase.
• Re-engagement campaigns bring inactive subscribers back instead of letting them disappear.
• Automation saves time while delivering the right message at the right moment.

A great email marketing strategy isn’t just about what you say—it’s about when and how you say it. Drip campaigns help you stay relevant, build trust, and turn leads into loyal customers.

5. Leverage User-Generated Content (UGC) for Social Proof

Have you ever read reviews before buying something online? If so, you’re not alone. People trust real customers more than marketing messages from businesses. That’s why user-generated content (UGC) is so powerful—it acts as proof that your product or service is worth it.

Instead of just telling people why your brand is great, let your customers do the talking for you. When you include testimonials, reviews, or photos from real users in your emails, it builds credibility and increases conversions.

Why Does User-Generated Content Work?

• It builds trust. Customers trust other customers more than businesses. Seeing real people share their experiences makes your brand feel more authentic.
• It improves conversions. Emails that include customer reviews or testimonials can increase sales because they reduce hesitation and make people feel more confident about their purchase.
• It creates engagement. When you feature real customers in your emails, it encourages others to interact with your brand and share their own experiences.

How to Use UGC in Your Emails

1. Feature Customer Reviews and Ratings

People want to know what others think before they make a purchase. Adding star ratings, short customer quotes, or full reviews to your emails can make your offers more convincing.

How to do it:

• Highlight top-rated products with customer reviews.
• Include star ratings next to featured items.
• Add a "What Our Customers Say" section with testimonials.

Example: An online store could send an email showcasing its best-selling product with a five-star review and a short customer quote.

2. Showcase Real User Photos and Testimonials

Instead of using only professional product images, show real customers using your products. This makes your brand feel more relatable and trustworthy.

How to do it:

• Add customer photos next to their reviews.
• Share before-and-after stories for transformational products.
• Feature video testimonials from happy customers.

Example: A fitness brand could send an email with a before-and-after transformation photo from a real customer, along with their story about how the product helped them.

3. Encourage Subscribers to Share Their Experiences

People love seeing their content featured by brands. Ask your subscribers to share their experiences in exchange for a discount, freebie, or social media feature.

How to do it:

• Run a photo contest where customers submit pictures using your product.
• Ask customers to leave a review in exchange for a small reward.
• Create a hashtag campaign where users can tag your brand on social media.

Example: A clothing brand could send an email that says, “Share your outfit photo with us for a chance to be featured in our next email—and get 10% off your next purchase!”

6. Create a Sense of Urgency and Scarcity

Have you ever hesitated to buy something, only to see “Only 2 left in stock” and suddenly feel the need to buy it right away? That’s the power of urgency and scarcity in marketing. When people feel like they might miss out, they are more likely to take action immediately.

Why Does Urgency Work?

• It pushes people to act fast. If people think they have unlimited time, they might procrastinate. Urgency makes them act now.
• It increases conversions. Emails that use urgency-driven tactics see over 22% higher conversion rates than those that don’t.
• It creates excitement. Limited-time offers and flash sales generate buzz and excitement around your brand.

How to Add Urgency to Your Emails

1. Use Countdown Timers

Adding a live countdown timer inside your email reminds people that time is running out.

How to do it:

• Include a countdown clock for flash sales.
• Use a "Deal Ends in X Hours" message in your email.
• Send a "Final Hours" reminder email before the sale ends.

Example: An online store could send a 24-hour flash sale email with a live timer counting down the minutes until the sale ends.

2. Use Urgent Phrases

Certain words create a sense of urgency and make people feel like they need to act now.

Best phrases to use:

• “Limited Stock Available”
• “Offer Ends Soon”
• “Only a Few Left”
• “Last Chance”
• “Hurry! Before It’s Gone”

Example: A travel company could send an email that says, “Only 3 Spots Left for Our Summer Getaway—Book Now!”

3. Show Real-Time Product Availability

If an item is selling fast, let customers know. Seeing "Only 5 left in stock" makes people feel like they need to buy before it’s too late.

Example: An online sneaker store could send an email that says, “These sneakers are almost gone! Only 2 pairs left in your size.”

7. Test and Optimize with A/B Testing

What if you could know exactly what works best in your emails before sending them to your entire list? That’s what A/B testing (also known as split testing) helps you do.

Why Does A/B Testing Work?

• It helps you improve results. By testing different subject lines, CTAs, and designs, you can find what works best.
• It reduces guesswork. Instead of assuming what will perform well, you get data-driven insights.
• It increases engagement. Small tweaks can lead to higher open rates, click-through rates, and conversions.

What Can You A/B Test?

• Subject lines: Test different styles, like "Flash Sale: 20% Off Today!" vs. "Your Exclusive 20% Discount Awaits!"
• Call-to-action (CTA) buttons: Try "Shop Now" vs. "Get Your Discount."
• Send times: Test whether morning or evening emails perform better.

Example: A brand sends two versions of a newsletter email—one with a question-based subject line and one with a discount offer. After testing, they find that the discount offer version gets 20% more opens, so they use that style for future emails.

8. Maintain a Consistent Sending Schedule

If you send emails too often, people might feel overwhelmed and unsubscribe. If you don’t send enough, they might forget about you. The key is finding the right balance.

Why Does a Consistent Schedule Matter?

• It keeps your brand top-of-mind. Regular emails keep you connected with your audience.
• It builds trust. If people expect valuable emails from you, they’ll look forward to them.
• It prevents unsubscribes. Sending too many emails can annoy people, but a steady schedule builds engagement.

Best Practices for Scheduling Emails

• Find the best time to send. Analyze open rates to see when your audience is most active.
• Stick to a set schedule. Whether it’s weekly, biweekly, or monthly, be consistent.
• Track unsubscribe rates. If you’re losing subscribers, you might be sending too often.

Example: A business sends a weekly email every Tuesday at 10 AM with marketing insights. Because subscribers know when to expect it, engagement stays high.

9. Ensure Compliance with Email Regulations

If you’re sending emails, you need to follow email marketing laws like CAN-SPAM (in the U.S.) and GDPR (in Europe) to avoid penalties and keep your emails out of spam folders.

How to Stay Compliant

• Include an easy opt-out link in every email.
• Use double opt-in to confirm new subscribers want to receive emails.
• Avoid spammy language like “FREE MONEY!!!” or misleading subject lines.

Example: A welcome email that says, “You’re in control—manage your email preferences anytime here.” This reassures subscribers that they can opt out if needed.

By following these best practices, you can keep your email marketing trustworthy, legal, and effective.

Final Thoughts on Email Marketing Strategy

Email marketing is so much more than just sending out promotions and hoping for the best. It’s about building relationships, delivering value, and keeping your audience engaged—all while optimizing every detail to improve your results. When done right, email marketing helps businesses stay connected with their audience, boost brand loyalty, and drive real revenue.

By implementing these 10 proven techniques, you can:

• Increase your open rates by crafting compelling subject lines and optimizing for mobile.
• Drive more conversions by using urgency, A/B testing, and segmentation.
• Build trust with your audience by leveraging user-generated content and maintaining a consistent email schedule.
• Ensure your emails reach the inbox by following compliance regulations and avoiding spam traps.

The best part? Email marketing is a long-term strategy that grows stronger over time. The more you learn about your audience’s preferences and behaviors, the more effective and personalized your emails become. And when you create content that resonates with your subscribers, you’re not just sending emails—you’re building meaningful relationships that lead to repeat customers and long-term success.

At THAT Agency, we specialize in creating high-converting email campaigns that help businesses connect with their audience, drive engagement, and boost sales. Whether you’re looking to refine your current strategy or build one from scratch, our team is here to help.

Let’s work together to elevate your email marketing strategy and get the results your business deserves.

Ready to make your emails work harder for you? Contact THAT Agency today and let’s build an email marketing strategy that delivers real results.