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THAT Blog: Digital & Inbound Marketing | Web Design WPB | SEO

9 Quick Tips for Law Firm SEO

Mar 26, 2019 10:15:00 AM

Potential clients are already searching for law firms to help them with their challenges. Most (96%) use a search engine when seeking legal advice, 74% visit law firms’ websites to take action, and 73% contact just one attorney. Being visible - as in #1 or #2 - in the search engine results pages, then, is an effective way to attract attention and grow your practice. Search engine optimization (SEO) can help get you to the top of the results. But what techniques constitute the best SEO for lawyers?

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SEO Tips for Web Design

Mar 13, 2019 2:16:00 PM

Often when we design a new website SEO doesn't get much attention until the end of the process. Incorporating SEO into the entire website design process will of course help your SEO but it can also be a great help to your design process itself as well as to your end-users.

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Should You Avoid Stop Words for SEO?

Mar 1, 2019 7:34:00 AM

SEO stop words have been hotly debated for years. Some SEO experts have insisted stop words be avoided. Others have argued stop words are necessary for grammar and clarity. As a member of the search engine marketing team at THAT Agency, I deal with SEO stop words daily. Here is my two-step program for navigating the nuances of SEO stop words.

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Elements of a Powerful Local Service Page

Feb 1, 2019 2:45:00 PM

Local service pages are essential to local search engine optimization. Businesses small and large struggle with maintaining or climbing search engine rankings whether they have one or 50 different locations.

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Why Fresh Content Is Important for Your Website

Jan 31, 2019 9:00:31 PM

As a Palm Beach Web Development Company, THAT Agency is tasked with, you guessed it, developing websites. However, after those websites are fully developed, the majority of our web development clients choose to retain us as webmasters. This means we're also tasked with ongoing website maintenance.

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Local SEO Company Vetting Made Easier

Jan 15, 2019 7:33:34 PM

Who is the best local SEO company? You can skim through pages and pages of rankings, but the best company is really the one you can trust. Ok, then how do you know who to trust -- especially when you aren't exactly fluent in the language of local search engine optimization? This article, and the brief local SEO glossary within it, can help you bridge the communication gap and identify the best local SEO company for your business.

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Google Analytics Features: A Look at the Top 25

Dec 31, 2018 3:33:00 PM

If you are wading into the world of marketing data, you’ve undoubtedly run headlong into the juggernaut that is Google Analytics. It is big. No, it’s massive. This free web analytics tool is intended to help you analyze and assess your website traffic. Sounds simple enough, but not only are the potential impacts huge - so too is the number of Google Analytics features that you can access.

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10 Reasons You Need Local SEO Services

Dec 17, 2018 9:44:00 AM

The internet has allowed us access to virtually every corner of the world. We can connect with people from around the globe, communicating with those we’d never before have the opportunity to reach. At the same time, it also allows us more insight and access into our own backyards and into the areas we are visiting. Local SEO services offer a remarkably effective way to reach customers who are looking for you - right now.

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Is Google My Business Converting to a Social Network?

Nov 30, 2018 4:00:00 PM

In 2018 Google made large investments in the restructuring and updating of their local business platforms. From Google Posts to the addition of their recently released App. These shifts have many SEOs, marketing managers and local business owners wondering what is coming next. Theories come and go on what the future has in store for GMB but one thing is for sure, the landscape of local search and user behavior is changing at a faster pace than ever before.

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What Is the Main Difference Between SEO and SEM?

Nov 14, 2018 11:03:00 AM

If you're working on making sure potential customers find your website, you're likely to run across two marketing terms very quickly: SEO and SEM. They sound a lot alike, and they are quite similar in many ways, but understanding the difference between the two is key to refining your search marketing strategy.

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