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THAT Blog: Digital & Inbound Marketing | Web Design WPB | Social Media

6 Tips for Planning Your 2019 Social Media Strategy

Oct 30, 2018 2:59:08 PM

With 2018 coming to a close, many brands are planning budgets and strategies for 2019. The fun part about social media marketing is that things are always changing and there is always something new to test. 

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What Is a Good Social Media Conversion Rate?

Oct 24, 2018 11:56:00 AM

You already know that your customers are spending an average of two hours a day on social media. You may also already know that social media advertising is one of the fastest growing and most important forms of advertising available today. What you may not know, though, is how to make sure your social advertising efforts are actually paying off for your company.

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How Do You Plan Content on Social Media?

Oct 19, 2018 3:01:00 PM

One of the most important things to do when thinking about your social media marketing strategy is to take the time to plan out your social content calendar, especially when managing multiple social media accounts. A content calendar allows you to schedule and plan your creative ahead of time so that you don’t end up scrambling to find content to share when it comes time to post.

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How to Measure Reach on Social Media

Oct 11, 2018 1:25:00 PM

The journey to conversion starts with reaching the customer. It seems like that happens more via social media these days than it does anywhere else, and reach is one social media KPI you'll certainly want to track if you're marketing via Facebook, Twitter, or any other social media platform.

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How to Download Your Google+ Data Using Google Takeout

Oct 9, 2018 2:41:01 PM

How to Use Google Takeout to Download Your Google+ Data

  1. Visit takeout.google.com
  2. Choose the data you wish to download
  3. Specify the formats of your downloads
  4. Select how and where you want to receive and store your data

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Can You Have Two Facebook Pages with the Same Name?

Oct 9, 2018 1:05:00 PM

If you maintain a Facebook page, there are diverse ways to display your brand name, and unfortunately, it's possible in today's global marketplace that someone else occupies your company name. Understanding how Facebook operates and how to display your company name so people can locate you can assist you in avoiding any potential problems this might cause for your company. Here are some Facebook business page tips that can help.

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Is Twitter Still Relevant for Social Media Marketing?

Oct 8, 2018 11:31:35 AM

Since its inception in 2006, Twitter has been a major tool for social media marketing strategies. Millions of users took to its witty 140-character limit (now increased to 280) to get their messages out quickly. However, there has been speculation that Twitter is suffering a slow death, which is making many businesses worry about their social media marketing strategies.

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11 Facebook Updates You Need to Know for 2019

Oct 2, 2018 4:55:20 PM

The one thing that stays the same is that Facebook is always changing. Even more interesting, when Facebook changes, there is a trickle-down effect to Instagram as well, especially when it comes to the advertising side of things.

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Do Facebook Page Likes Still Matter?

Sep 27, 2018 2:21:41 PM

Five short years ago, growing your social community was very important. The more Facebook page likes you had, the more people would see your content and hopefully engage with it. The more people engaged, the more people saw your future content.

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What Is the Value of Social Media?

Sep 25, 2018 3:49:00 PM

Social media hasn't always been as important as it is now for businesses. In the early days, many companies just didn't think it was worth it. In fact, they thought it would not have bottom-line results. Now, though, we know that's just not true. Social marketing is virtually a must, as we spend more and more of our lives connecting with others via social media platforms.

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