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THAT Blog: Digital & Inbound Marketing | Web Design WPB | Social Media

2020 Facebook Advertising Benchmarks

Nov 15, 2019 3:07:00 PM

When looking at Facebook ads and their results, it is helpful to have some context as to whether the numbers are good or bad. The social media giant is notoriously tight lipped when it comes to exact averages for cost per click (CPC), cost per thousand (CPM), or click-through rate (CTR). But this is critical information in determining, for example, whether you’re paying too much for an ad or what a good conversion rate is. Fortunately, AdStage has aggregated data from over 13 billion impressions and more than 209 million clicks to help establish some 2020 Facebook advertising benchmarks.

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How to Set Your 2020 Social Media Advertising Budget

Nov 11, 2019 12:30:00 PM

2019 is drawing to a close, and you know what that means. Countdowns? Parties? Noise-makers? Champagne? No, it means it’s time to get serious about your 2020 social media advertising budget. Which is just as fun as parties. No, it’s not, but it is necessary, especially considering about half the world’s population has a social media account - and counting. 

When creating a social media advertising strategy, one of the most frequently asked questions is how much to invest. This is always a fun exercise, because social media channels will ingest however much budget you are willing to pony up, so the issue is really about how much budget you are comfortable allocating. To reach your brand-building goals, spend must reflect social’s importance.

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Top 5 Instagram Takeaways in 2019

Nov 1, 2019 3:37:22 PM

2019 has been a busy year for Instagram. Updates and changes have evolved the platform and optimized the app experience for both users and brands. Changes have ranged from helping facilitate shopping in the app to taking steps to reduce social pressure on the platform. As we head into 2020, it can be hard to remember all the updates and changes that have been made throughout the year. To help refresh your memory, we have rounded up the five most important Instagram takeaways in 2019 for social media influencers and marketers.

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6 Tips for Planning Your 2020 Social Media Strategy

Oct 30, 2019 3:51:00 PM

The countdown to 2020 begins! As we wind down from an exciting year in digital marketing, what do we have to look forward to? Two words: social media. It continues to be a dominant force as consumers use these platforms to connect, to find entertainment, and, increasingly, to interact with their favorite brands. This is great news for social media marketers, of course! Here are some tips to help you get your 2020 social media strategy in shape. 

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10 Facebook Updates You Need to Know for 2020

Oct 17, 2019 2:42:00 PM

Are you on Facebook? Of course you are: even your teenage child/niece/nephew/friend’s kid is on there - though they claim they don’t check it ever and it’s for “old” people. It’s not, or not just

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Should You Use TikTok to Promote Your Brand?

Oct 4, 2019 8:10:00 AM

The social media app TikTok seems to have exploded out of nowhere with more than 1 billion downloads in its first year. With such tremendous growth, it’s no surprise that marketers are wondering if it is beneficial to advertise on TikTok. Let’s unravel the mystery of how to use TikTok and determine whether the platform is worth including in your brand's social media strategy.

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How to Dominate Social Media in 2020

Oct 2, 2019 3:50:03 PM

Video content has become a major trend in the digital marketing world. Behind Google, the social media video platform YouTube is the second largest search engine in the world. Instagram's algorithm gives preference to videos when ranking content. And, a study by Rawshorts predicts, "by 2020, 82% of internet traffic will come from video."

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Why Your Company Should Partner with Influencers

Aug 27, 2019 4:45:33 PM

Social media influencers are powerful ambassadors for your organization. They distribute information about your products and services, and they raise brand awareness. Here's a quick snapshot of some of the other benefits of partnering with social media influencers for marketing.

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How to Create a Social Media Strategy in 5 Easy Steps

Aug 16, 2019 8:00:00 AM

It’s a well-known fact that social media is a vital marketing tool for businesses of all sizes in all industries. However, many businesses are using social media without a formal strategy in place. I am sure every other aspect of your business has a strategy to achieve a projected goal. Why should social media be any different? Having random posts on social media is not going to produce bottom-line results. The following five steps can help you create a social media strategy that effectively achieve your business goals.

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Why Marketing on Social Media is Important?

Jul 26, 2019 8:00:00 AM

It is impossible to avoid social media: it is all around us. What began as a way to connect with family and friends has now turned into an important marketing channel for all types of companies. It doesn’t matter if you run a small local business or a large national corporation, marketing on social media is essential. Why? To start, more than 3 billion people use social media. With a user base that great, your business can't afford NOT to be marketing on social media. Here are 4 more reasons you should be doing social media marketing.

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