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THAT Blog: Digital & Inbound Marketing | Web Design WPB | Social Media

Is Facebook Advertising Effective for Lawyers?

May 1, 2019 6:11:00 AM

Because the competitive atmosphere is so fierce in the legal field, it is essential that you develop a multi-faceted approach to marketing. Google organic search and paid search immediately come to mind, and, indeed, these can be effective methods by which to increase visibility, traffic, and conversions. But don’t neglect the world’s largest social media network. Facebook advertising for lawyers can be challenging - but the rewards are worth it.

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Marketing for Lawyers: How to Leverage Video on Social Media

Apr 29, 2019 10:09:00 AM

When it comes to marketing for lawyers, do not underestimate the power of social media video. This versatile medium can help you achieve a number of key goals, including boosting engagement, traffic, conversions, and, ultimately, revenue. How do you make the most of it?

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Instagram’s New Ad Format to Expand Influencer Marketing Campaigns

Apr 23, 2019 8:00:00 AM

With more and more businesses using influencer marketing as way to garner brand awareness and increase sales, Instagram is responding by refining its influencer marketing tools. The platform recently announced it is developing a new way for brands to sponsor influencer-generated content by creating a new ad type called “Branded Content Ads”.

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How to Leverage LinkedIn for Lawyers

Apr 18, 2019 9:49:00 AM

LinkedIn is often referred to as the social media network for professionals; it can be an especially potent resource for attorneys, particularly those who practice in the corporate, business, and real estate spaces. How can you integrate LinkedIn into your law firm social media strategy - and see the growth and results you want?

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What Does $1 in Facebook Advertising Generate for a Business?

Apr 11, 2019 4:45:32 PM

Every business that decides to advertise on social media channels is taking a risk. As a marketing medium, social media hasn’t been around all that long and there is still a lot of misunderstanding when it comes to the benefits and best use cases for Facebook Ads. When we work with clients, we do our best to educate each one on the social media advertising strategies that work, make sense and ultimately will add value to their brand. In essence, we are seeing past the superficial engagements and looking deeper into what the return on those dollars and cents actually is. This begs the all-too-familiar question: how much should I be spending on Facebook Advertising? The short answer is that it all depends on the goals, conversion rates and other data points a business already has. However, short answers are no fun. Let’s reduce the conversation down to a very basic starting point. What does $1 in Facebook Advertising generate for a business?

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Social Media Marketing Tips for Small Business

Apr 5, 2019 8:00:00 AM

Social media is a great way for small businesses to connect and build relationships with existing customers, as well as to find new customers. In fact, 57.5% of people are more likely to buy from a brand they are following on social media. Thus, the time for SMBs to ramp up their social media efforts is now! Here are seven social media marketing tips for small business.

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5 Advanced Social Media Marketing Tips

Mar 29, 2019 4:42:20 PM

If your current social media marketing strategy is geared towards only generating new followers and engagements, this is not the blog for you.

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What Are the Advertising Options on YouTube?

Mar 29, 2019 3:12:12 PM

As the second largest search engine, YouTube has a unique space in the social media ecosystem. While some would categorize YouTube as a social media site due to the ability to comment, the true value in the platform lives in the massive amount of content it hosts and serves up to searchers.

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How Luxury Brands Are Embracing Social Media

Mar 29, 2019 5:47:00 AM

The best luxury brands on social media have a deep understanding of digital advertising mediums. This takes work and research to learn. The best way to start is to dive in. Social media for luxury brands is an ever-changing landscape, but each brand gets to change their chunk of that landscape in ways that work best for it. It's crucial to have social media presence. According to Deloitte, most high income consumers prefer shopping online. This number will only increase.

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How Much Should You Be Paying for Influencer Marketing?

Mar 18, 2019 7:45:00 AM

The power of influencer marketing is very apparent in today’s digital world, and it doesn’t seem to stopping anytime soon. And although many companies understand its importance, identifying the right amount of influencer marketing spend is still a bit of a mystery. To be honest, there is no exact answer for how much to pay social media influencers, but here are some guidelines to consider.

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