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THAT Blog: Digital & Inbound Marketing | Web Design WPB | Social Media

4 Ways to Optimize Social Ad Delivery

Dec 31, 2018 12:06:26 PM

Social advertising is probably the most cost-effective way to reach a targeted group of consumers on the internet. With the appropriate strategy, social advertising can win you new customers, generate top-of-the-funnel awareness, and re-engage consumers at a very high rate. However, things don’t always function as they should when it comes to social advertising. Due to ad competition and other factors, your social advertising may not be delivering at the pace you need to drive results.

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Influencer Marketing Agency or Platform: What’s Right for You?

Dec 28, 2018 8:44:00 AM

You know what consumers want more than any specific product or service? Authenticity. They want real. Influencers have just that with your target audience… influence. They’re not brand evangelists or advocates; they’re real people who have sway with their peers because they are trustworthy and authentic. They’re also powerful people to have in your corner! So, what’s the best way to leverage this opportunity: an influencer marketing agency or platform?

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4 Simple Elements of a Successful Social Media Advertising Campaign

Dec 19, 2018 2:17:45 PM

Social media marketing is a very odd thing. On one hand, social media is a medium that allows brands to dazzle and delight users in an effort to build trust, loyalty, and evangelism. On the other, it’s the most sophisticated aggregation of data for marketing purposes in human history. The dichotomy between “warm and fuzzy” and “tactical business value” is a hard thing for most brands to comprehend.

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The Difference Between First-Party and Third-Party Cookies

Dec 13, 2018 6:09:00 AM

Have you heard the recent news about Facebook? For the first time, the world’s largest social media platform is allowing brands to use first-party cookies. In the past, Facebook only allowed businesses to use third-party cookies.

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Influencer Generated Content: Why It Works

Dec 4, 2018 7:38:00 AM

As you scroll through your social media feed, you will find many posts featuring influencer marketing. Whether it is a photo showcasing the latest fashion trend or beauty product, or a quick video demonstrating the use of a must-have gadget that will help simplify an everyday task – influencer generated content is everywhere and it most likely grabs your attention.

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Is Google My Business Converting to a Social Network?

Nov 30, 2018 4:00:00 PM

In 2018 Google made large investments in the restructuring and updating of their local business platforms. From Google Posts to the addition of their recently released App. These shifts have many SEOs, marketing managers and local business owners wondering what is coming next. Theories come and go on what the future has in store for GMB but one thing is for sure, the landscape of local search and user behavior is changing at a faster pace than ever before.

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What Are Social Signals in SEO?

Nov 20, 2018 2:23:00 PM

Social media. It's a powerful influencer in today's marketing world, and if your company has yet to make it a priority, it's certainly time to do so. It can not only build an entirely different persona for your brand, but it can also affect your SEO. Wondering how? It's simple.

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How Can I Edit My Photos to Look More Professional for Social Media?

Nov 8, 2018 8:54:00 AM

Some social media images you see posted on Twitter or Facebook look absolutely amazing. They’re captivating, compelling, and inspiring. Others, though? They could use a bit of help! If that post is associated with your company, you may be wondering if you need professional photography to improve image quality and create a polished look.

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How to Create a 3D Photo on Facebook

Nov 8, 2018 8:14:12 AM

Facebook is always looking for unique ways to capture user attention. Recently Facebook rolled out an extension of its Facebook 360 photo capabilities. This extension, called the Facebook 3D photo option, allows users to upload 3D images to their News Feeds – with one caveat.

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New Year’s Resolutions That Will Increase Your Business in 2019

Nov 7, 2018 4:36:54 PM

As 2019 approaches, people are beginning to think about what resolutions they are going to make for the new year. Adapting better eating habits, quitting smoking, and exercising more are all common resolutions. But resolutions are not confined just to our personal lives.

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