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THAT Blog: Digital & Inbound Marketing | Web Design WPB | Automotive Marketing

Using Trigger Events in Your Automotive Marketing

Nov 22, 2017 7:12:00 AM

For most of us, purchasing a vehicle is a major investment -- and it is certainly a significant financial commitment when you factor in insurance and maintenance. In other words, the decision to buy a car is one that most people do not take lightly. They plan. They research. They compare. They think.

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How to Avoid Having a Pushy Car Sales Team

Nov 16, 2017 8:04:00 AM

Let’s play a little word association. What’s the first thing that comes to your mind when you hear the words “car salesman”?

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How Car Dealers Should Respond to Reviews Online

Nov 15, 2017 10:02:00 AM

A strong digital presence is a must for today’s savvy auto dealers. Ideally, it empowers you to engage with customers, increase awareness, and break through the intense and saturation that consumers face. But… if you are cynical, it’s also a chance to get beat up by negative reviewers, unreasonable customers, and disgruntled employees.

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How Inbound Marketing Will Help You Sell More Cars

Oct 4, 2017 1:33:00 PM

Want to sell more cars? Think pull not push. Consumers dislike what they perceive as a confusing, high-pressure buying process, and the stereotype of the overbearing salesperson lingers. Customers don’t want dealerships to push them into purchasing a car.

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5 SEO Tips for Car Dealers

Sep 11, 2017 7:02:00 AM

Car buyers visit just one or two dealerships before making a purchase, but they spend at least 8 hours conducting online research. At the beginning of the process, the majority are open to multiple vehicle options; at the end, most have decided on a car -- and a dealer. Your online presence is the hinge on which that decision swings, and SEO is the key.

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Social Media Marketing Tips for Car Dealerships

Aug 17, 2017 7:26:00 AM

Forget the show rooms and sales lots: today’s consumer starts his or her auto buying journey online. Three-quarters of buyers report that internet research, including social media, was the most valuable medium when choosing a dealership. Remember, half of recent car buyers say that they visit only one dealership before purchasing a vehicle.

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4 Ways to Boost Online Car Sales

Aug 14, 2017 9:03:00 AM

Success in the 21st century auto world boils down to three words: online car sales.

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Why Inbound Marketing Works for Car Dealers

Aug 8, 2017 6:57:00 AM

We know that auto dealers and sales professionals are dynamic and skilled. But ask the average buyer to think of one word to describe salespeople, and they’ll often come up with “Pushy.” The traditional idea of the hard sell turns consumers off. To sell more cars, today’s dealerships can’t push -- they have to pull.

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How to Choose the Right Automotive Digital Marketing Agency

Jul 6, 2017 9:02:00 AM

If you’re still debating whether or not to pursue an automotive digital marketing strategy, perhaps this will tilt the balance: according to research, conventional marketing efforts, such as billboards, TV ads, print ads, and radio spots, generate about $1702 per vehicle in profits. Digital marketing boosts that return to $2514. And it costs 10x less to sell one vehicle with digital marketing than with traditional methods.

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3 Common Automotive Digital Marketing Mistakes

Jun 28, 2017 8:24:00 AM

The auto industry is fiercely competitive, and only growing more aggressive as new names enter the fray and established brands seek to create fresh appeal for increasingly savvy consumers. Want to sell more cars in this market? Embrace automotive digital marketing, and put it to work for your business. But don’t fall victim to these 3 common mistakes:

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